How to send messages to VKontakte group members. Mass mailing of messages on VKontakte

The social network VKontakte has added a function that allows you to send personal messages not to one person, but to a list of people at once. Moreover, this can be done legally, without imposing any sanctions or fines. You don't need to use this third party applications, scripts or bots. Just add the application - sending messages to VKontakte.

In order to realize this feature, you need to have own community VKontakte and set up messaging in the community settings - community management. In community management, you need to go to the application section and then click on add an application - sending messages.

set the name of the button that will be displayed
select visibility (to all or not all users)
click save settings

But in order for this feature to be activated for you, you need to check whether you have messages connected in your community. Without this, you will not be able to activate the ability to send mass messages to VKontakte. Messages allow VKontakte users to send a message to the community administrator through the “write a message” button, which appears at the very top next to the community name.

After you have activated the VKontakte messaging application, you need to go to the application settings. Click “application management”, go to the “settings” tab and set the welcome text on the subscription page, this text is displayed on the page that opens when you click on the newsletter subscription button. Accordingly, here you need to set your own text that clearly explains the essence of your newsletter.

Next you need to create a mailing list. Click “create mailing list” - enter the name of the mailing list and choose to display the list to users - hidden or not hidden. Function hidden list makes it possible to collect a list from third-party sites using a script. For example, if you want to collect a subscriber base for sending messages, which will be available only to one list, then select hidden mode.

You can also create a mailing list for those VKontakte users whom you have parsed using third party services retargeting. But unfortunately, they will not be able to send messages, that is, it is possible to add users, but messages can only be sent to those who entered into a dialogue with your community - subscribed or wrote messages to the community.

How does this work: people sign up for your mailing list, get on your mailing list, and then receive your newsletter messages. This function ideal for those whose business is exclusively related to social network VKontakte.

Since this feature is new, there is little information on how to work with it correctly, but the principle is approximately the same as with sending emails. You can become a pioneer in testing this function by starting to experiment with sending VKontakte messages.

If you have one line of business, then one newsletter is enough for you, and if you have many directions, then create several newsletters and send newsletters of interest to your readers. Having created several types of newsletters, a VKontakte user can select the newsletter to which he wants to subscribe.

The sent message looks almost like a regular VKontakte message - text and attachment. It is possible that in the future there will be opportunities this application will expand and it will be possible to send messages formatted as emails, that is, beautifully laid out wiki pages.

Before you decide to turn on this channel into your marketing, then do not overdo it with the messages you send, otherwise your newsletter will be perceived as spam and users will most likely unsubscribe from you. It is also possible that the VKontakte network will introduce some penalties for spam mailings.

Skipping the “lyrical digressions,” we will indicate the fact that the social network VKontakte has acquired the status of, if not the main, then one of the preferred methods of virtual communication, without which the vast majority of users of the World Wide Web cannot do. By creating a VKontakte page, a person not only gets the opportunity to talk with loved ones and make new acquaintances. It also becomes possible to increase your earnings by promoting your business. People are given descriptions of various types of services, company products, and events.
Naturally, advertisers and businessmen do not perform all these actions without help special software. Next, let's look at how to do mass mailing on VKontakte and what software is required for this.

For easier communication and network operation, there are various types scripts, programs that do virtual communication better and easier. The most popular among such utilities is

VKBot. What are its advantages:

Availability of an assembly with a set of additional tools that must be purchased, as well as a basic version of the program, which is free.
Absolute safety for your PC, that is, the absence of malicious lines in the program code.
Ease of handling.

VKBot is the same package of tools for making mass mailings on the VKontakte social network.

How to distribute text messages, videos and other items with VKBot

A very easy operation. You need to launch VkBot, log in by entering your username and password, and click the “Newsletter” button. Next you will see a window in which you enter whatever you want: one or more words, for example:

“Good afternoon” or “Hello.” Next, click on the word “Let’s go” and a menu will pop up to select further operations. Decide which action you want to take from the actions listed in the menu. If you would like to send a message with a picture and soundtrack friends on the wall, then select the action “Send a message to the walls”. A small window will appear with a field for entering a message, for example: “Hello. Here's a photo of me as a little boy. And you send me yours,” and add your photo to the message using the “Attach” button. You can also attach audio and video recordings.

If you need to talk about something in a private message, then click “Send LSV to friends.” A field similar to the previous one will appear, where you enter the desired text. If you want to “like” all the news on your friends’ walls, click “Mark news as “Like””.

We work with VKBombSender

Judging by the name, we will throw bombs at users. Now in more detail and without “lyrics”. VKBombSender, like VKBot, is a program for sending messages to VKontakte. The “Messages” button is a field where you enter a list of messages for distribution. In this case, each subsequent message must be entered with new line. This field is the main field in the utility control panel. The list of options will allow you to adjust absolutely everything you want. To manage settings, click the “Settings” button.

VkBombSender – Settings tab

There are two authentication methods: http and https. They differ in that using the https method, profile authorization is carried out using a closed protocol. However, there is a point that is worth paying attention to. Not every proxy server works with https.

The “Loop Accounts” function ensures further distribution when the cycle of user-defined accounts ends, until the criteria are exhausted.

Working with macros

Another feature of the utility is working with macros like . The bottom line is this: VKontakte blocks an account for sending messages of the same form. Therefore, it is possible in the message file to enter each subsequent remark on a new line, or to create one macro that replaces lexical units, for example the remark: Hello, How are you? You can split this message with a macro into more phrases, macro [hello, | hi, | hello, ] [how are you? | how are you?] will create 6 phrases in the message, the phrases will look like this:

Hi, how are you?
hi, how are you?
Hello, how are you?
hi, how are you?
hi, how are you?
Hello, how are you?

We've sorted out the utility macros. In addition to them, there is a file links.txt. With it, you can send a message like: Hello, take a look at the link. The recipient of the message will see on their screen: Hello, look at the link [the link is selected randomly from the links.txt file]. Also, before transmitting the link, it is scanned for the presence of a dangerous window, for example, the transition to the site is blocked, VKontakte takes care of your safety. If such things are detected during scanning, the link will not be published and the program will select another link from the links.txt file. In general, everything is quite simple. Purchasing the utility will cost you $30, pay once and that’s it. Purchasing any additional packages no tools required. Everyone latest versions programs, after installing new filters and algorithms directly on VKontakte itself, provide you without having to pay for them.

Video: How to make a mass mailing on VKontakte

We released new book“Content Marketing on Social Media: How to Get into Your Followers’ Heads and Make Them Fall in Love with Your Brand.”

It is advisable to start mailing when the group has already been created and filled with unique, interesting content that will be of interest to other users. But before that you need to prepare thoroughly. It is necessary to correctly compose and design a sample, according to which messages will be created in the future to be sent to users of the social network. In particular, it must have high-quality images and text, composed without spelling, stylistic and other errors.

In addition, the process itself must be made as secure as possible, since when pursuing an aggressive policy and sending messages that are more like spam, the VKontakte administration can block not only the sender’s profile, but also the community without the possibility of recovery.

How to send a newsletter on VKontakte from a group to friends

To start sending mass messages in a group, you should first make it a little more popular so that there are enough living people in the subscribers. To do this, you should avoid recruiting and buying subscribers on third-party exchanges.

The most secure and effective way do this without any budget for advertising campaign– send invitations to your friends asking them to join the group. If there are cash, advertising in other communities will help you recruit target audience much faster.

There are several ways to make a mass VK mailing: firstly, send messages yourself, secondly, use programs for mass sending of personal messages. Targeted mailings may include text content, pictures, links, maps, etc. To send messages yourself, you must complete the following steps:

In the main menu of the group, the administrator must select the “Invite friends” subcategory.
Next, having tagged users, send out invitations of the same type (you can compose different texts).

The permissible limit for inviting friends is no more than 40 people per day. When using special widgets, their number can be significantly higher. Of course, in this case, the administration of the social network has much more reasons to temporarily or permanently block the group due to suspicious activity.

Sending VK messages to subscribers

First of all, it is worth noting that the bot for sending messages on VKontakte cannot be used to distribute spam. Each user has the right to independently decide whether to become a recipient or not. Compliance with these conditions is carefully monitored by the network administration, and if any signs of advertising or other correspondence appear to persons who have not expressed a desire to receive it, penalties will be imposed on the group, up to and including permanent blocking.

This raises the question: why use this function at all if it is strictly forbidden to spread spam on behalf of the community? The fact is that with proper construction of the process itself, a community administrator can receive a huge number of different benefits that help optimize work with content and subscribers. In particular, mailing can allow:

Create an effective tool for communicating with the group’s audience with the possibility of an individual approach to each individual subscriber.
Increasing the authority of the represented brand or company in front of potential clients.
If, when publishing an important post on the community wall, it may not reach the subscriber (he may miss it, or the smart feed will not display the post on top positions his feed), then with the help of mass mailing on VK, the group administrator will be able to convey a message with a one hundred percent guarantee that it will be received by the addressee.

Today, newsletters on social networks are noticeably inferior to SMS and email newsletters. Despite this, the final result (that is, opening a message) is achieved here on a much larger scale, and practically does not require an investment of money.

Algorithm of action when sending messages to a group audience

In order for this tool to work, you must first test it: in the main menu of the group, select the “Community Management”, “Messages” section. By default, community messages are disabled. In this case, they need to be activated.

The next step is to find and install suitable applications presented in the directory of approved applications, with which the group administrator can interact with his audience. This is done as follows:

First, you need to configure several parameters: firstly, the name of the button that will be located near the community avatar and invite subscribers to subscribe to the newsletter; secondly, activating the visibility of the button, which determines who exactly can see it (you can limit it or select “All users”). The group administrator can choose any name for the call button.

How to make a mass mailing on VK and compose the text

When creating and maintaining a VKontakte group to promote goods or services, you can use sending messages to subscribers. Despite the fact that the network administration allows this to be done within reasonable limits, excessive use of this tool can lead to temporary or permanent blocking of the community. This can even happen due to incorrectly composed text.

For example, the most risky words that give the newsletter the status of spam are calls to purchase goods, messages about the availability of promotions or discounts, “hot” announcements of sales or free services as part of a one-day promotion, etc. This is not a complete list of words , the use of which in the text may lead to blocking. In addition, the following may be considered spam:

A huge number of sent messages that are similar in topic or have the same text.
User complaints to the network administration regarding letters received.

In order to protect yourself and prevent blocking of the group, it is necessary, first of all, not to neglect the rules of the VKontakte social network and not to spread spam. If possible, you should use different texts, compiled without spelling errors, the use of obscene language and rude speech (slang) expressions.

You should also accompany your newsletter not only with text, but also with non-commercial images or photographs. high quality; do not send messages to all subscribers in a row, but correctly structure the mailing in 3-4 stages and, if possible, highlight the audience segment most interested in the mailing.

firstly, this is an opportunity to advertise your project absolutely free of charge;
secondly, attract a truly interested audience and increase the number of subscribers without the need to resort to promotion;
thirdly, it is the most convenient and quick way distribution important information among subscribers who have agreed to receive messages from the group, and guarantees that each person receives and is likely to read the message sent.

Necessity costs large quantity time to compose quality messages and send them out.
There is a risk that the user will mark the message as spam or block it altogether.
The newsletter is practically not used by large VK communities and is considered in an outdated way communication with the audience.
The return on mailings is not up to 10%, provided that the information offered to the subscriber contains high-quality, relevant and interesting material.

If you decide to send mass messages to invite a person to a group, advertise a product or service, or inform existing subscribers about something, you need to develop your own strategy of action, focusing on the topic of the group and the main audience segment.

How to unsubscribe from mailing lists on VK

Bulk sending of messages on VKontakte is very simple, convenient, and most importantly - free way interaction with subscribers and promotion of communities. It often happens that a previously registered subscription to the newsletter loses its relevance. So as not to receive every time unnecessary information, you need to unsubscribe from the messages sent. This is quite easy to do: in the chat (at the very top), click on the button in the form of three dots and select “Block messages”.

Third party mailing services

If you use a fake account, the user can use automatic mailing. This is due to the fact that the administration bans this kind of spam. The most common bots for sending VK messages are VK Bot and VK Bomb Spamer.

These applications provide the ability to send group subscription offers or other notifications in bulk to automatic mode even to unfamiliar users with the ability to search for people using specific parameters. Since this method is the most risky and can lead to account blocking, it is important to use an account that you won’t mind losing.

This function is handled by our service “VKONTAKTE Message Distribution”; it will quickly deliver all letters to the specified recipients. I think there is no need to explain what it can be used for this function. After all, it’s clear that this great way invite people to a group or notify all your friends about important news. VKontakte does not provide a mass mailing function. That's why we developed our service. Yes, you are right, we are not the first in this matter, but unlike others, we do not charge money for our service. Sending messages to VK is absolutely free. No phone numbers or SMS required. Just register, add your account to the system, select users to whom to send messages and send, there are no restrictions on mailing. Send out as many as you like. The only thing our service cannot do yet is enter a captcha, which appears after every 20 messages in the newsletter. You will have to do this yourself, but don’t worry, we will soon get rid of this problem, but now let me show you how to set up a newsletter, you will understand that it is as easy as shelling pears.

The first step is to register.

To do this, click the “Login/Register” button in the menu and go to the “Registration” tab.

Enter your address email, create a password and enter it in both password fields. Type the text from the picture, read the user agreement and check the box. Click the "Registration" button.

You will be taken to the add account page.

Click on the button marked in the picture. A page will open in the next tab where you will be asked to log in to VK and allow our service to access your information from the page.

After this you will be taken to a page that will contain secret key. He is in address bar browser.

Copy it and return to our site.

Paste this line into the field marked in red in the image below.

And click the "Submit" button.

All you have to do is enter the message you want to send, select the users you want to send this message and click the “Submit” button.

To select users, we have provided several function buttons.

The All button selects all users.

The “Online” button selects users who are online in at the moment time.

The M/F button selects men or women.

You can also tick users.

Users in green boxes are currently online.

Few Internet entrepreneurs imagine their work with the social network VKontakte without the use of robotic assistants. This is especially true for commercial projects and communities, where working with the audience is the most important factor influencing the overall success of the business. One of these assistants are services automatic mailing messages. Today I will tell you exactly how to make a newsletter in VK groups.

What are the goals of the newsletter?

To summarize, the following tasks are mainly solved using mailing tools:

Direct advertising.

For example, you attracted N number of subscribers to your group. Not every one of them has familiarized themselves with your product and company in detail. Mailing a PM is a great way to introduce your audience to your product, talk about its advantages, features, etc.

Additional motivation.

The offer to get a discount or buy a product at a profit has always motivated people. Alternatively, we can offer a trial free test, in order to “drag” a person into the sales funnel. Although, by joining your community, a person has already entered the funnel.

For example, an SEO company offers its subscribers a free website audit. Then he points out the shortcomings of the web resource and offers to optimize it, but not for free.

Informing your audience.

It can be either commercial (informing about promotions, sales, competitions) or non-commercial (distributing useful information).

For example, an online store informs its subscribers about the approach of Black Friday, or the financial community sends out information about a sharp increase or decrease in exchange rates.

Increased interest.

To prevent the public from losing interest in your group or public, you can periodically warm it up with various messages, the nature of which will depend on the theme and style of your community. The main thing here is not to overdo it and not to spam users to such an extent that instead of increasing interest, your messages will only cause negativity.

For example, a news group sends the most relevant and interesting news to subscribers. Or a community about stickers for VK periodically sends out various collections of stickers to its subscribers, hinting that a person will find even more collections in the group.

How to send a newsletter to a VK group?

As you know, the administration of the VK website does not like spam and fights it with all possible means. That's why using third party software for spam sometimes leads to a ban. And sometimes, even without programs, particularly “active” users can get their account frozen.

The VKontakte developers even invented their own mailing tool, which differs from the ones we are used to in that it sends messages only to those people who have subscribed to it.

As a result, the management of the public can carry out the mailing in two ways:

legally (using VK widgets);

illegally (using third-party services).

How to send a VK newsletter in a group using a widget?

The legal way is that you need to create a “Subscribe” button and wait for people to voluntarily subscribe to your newsletter. You can further tell members about the new widget through wall posts.

To connect the widget, follow these steps:

Go to Community Management.
Select the Applications section on the right.
Find the Messaging widget. It is not the only one, but it is the most popular at the time of writing. You can choose any other similar widget.
Click the "Add" button.
Give the name of the button and application, indicate visibility and snippet.
Click the "Save" button.
Next, click “Go to settings in the application.” Next, select “Application Settings”.
Here you need to create new list newsletter subscribers. Click the "Create" button.
If you already have previously created lists and want to create a new one, then go to the “Maillists” tab and click the “Create List” button.
In the window that appears, specify the name and description of the list.
Check the box “Collect subscribers to this list” and allow access.
Save.

Ready. Now we just have to wait until a sufficient number of community members subscribe to the newsletter. If there are several lists, then each user will be able to choose what to subscribe to.

After these steps, all specified users will receive a message on behalf of the community.

Pros of the widget:

You will not have problems with the administration (unless the content of the messages violates the laws and policies of the site itself);
It is possible to send messages not immediately, but at a specified time;
Absolutely free method.

You can only send messages to those users who have subscribed to the newsletter.

How to send a newsletter using services?

In my personal opinion, using third party services is much easier. There is no need to install anything into the group here. And the programs will have more functionality (although the ability of widgets to send messages at a specified time is a very big plus for some niches).

Download and install the program on your PC.
Launch and log in (using your VK page). To avoid banning the main page, use “left” accounts.
Select a distribution tool.
Add a database of user IDs to whom you need to send the newsletter.

Important! Programs of this kind are not able to send messages to people from specific communities. Therefore, we need to first parse the group's audience. And then, send the message to the received list of users.

Some items and elements in one program or another may differ. But the algorithm of actions itself is similar everywhere.

Pros of third-party software:

You choose the audience for your newsletter (no need to wait for people to subscribe);
There is no need to install anything in your public;
You can send anonymous messages using “left” accounts.

There is a chance of getting banned, since this is not legal way mailings;
You cannot send messages on behalf of the community;
Most services are paid.

Services

I wrote in more detail about what services are available and how to use them in this article. I recommend checking it out.

Here I will simply list the most useful and effective:

– a service specializing specifically in mailing. It has quite a wide functionality, as well as a built-in tool for audience parsing. The service costs 490 rubles/month. or 2990 rub. forever.

additional functions

Bottom line

Today I told you about how to send messages in a VK group. Now you know how to send mass messages to community members, what problems can be solved, and what services and methods exist. Use the newsletter to make your work with your group audience as effective as possible. I hope the article was useful to you.