How to find out the popularity of a query in Yandex. Features of keyword statistics. Where to get ALL search queries

(Latest update: 13.01.2019)

Hi all! Post updated. Today we’ll talk about the Yandex Wordstat service (Yandex Wordstat) and the Yandex Wordstat Assistant tool. The service from allows us to select keywords for the site. To be honest, I myself had not paid attention to such tools before to find the best keywords for your blog. Now Wordstat Yandex my most faithful friend and assistant. You can't go anywhere without him.

Selection of keywords in Wordstat Yandex

Before writing a post, the first thing I do is select keywords in Wordstat Yandex (keyword statistics on Yandex).

Word selection (wordstat)- This free service, which helps to obtain information about Yandex user requests. For example, it allows you to find out how many people per month search for a particular phrase, and see queries that are similar in meaning to your phrase.

Keywords for the article title

Selection of Yandex keywords - wordstat.yandex.ru when writing an article

Selection of keywords in Yandex or to How to choose the right title for an article

That's all I have. I hope it was useful to you. Until next time. Bye bye!

Checking queries in Yandex is necessary for creating an SEO core, setting up contextual advertising, as well as other methods of website promotion. The statistics service is contacted after the topic of the project has been determined. In the Russian-language segment of the Internet, the most popular search engines– Yandex and Google. Therefore, the selection of phrases must be carried out taking into account the statistical data of these two search engines.

But the statistics search queries Google is somewhat more difficult to use than a similar service from Yandex. In addition, to compile an SEO core, an analysis of the results from any of these search engines is usually sufficient. The difference in the frequency of requests in Yandex and Google is small, and for most projects it is insignificant. Therefore, most webmasters limit themselves to a simpler and more understandable option.

Queries and "keys": what's the difference?

When talking about composing or setting up advertising, two different terms are used - Yandex or Google search queries and keywords (“keywords”). Moreover, these terms are often confused or used as synonyms.

Requests – individual words or entire phrases that are typed in search bar to obtain certain information. The ranking of search queries allows you to determine which ones are used most often.

Keywords (abbreviated as “keys”)– these are phrases selected from Google, Yandex or other search engine statistics that a webmaster or SEO specialist will use to promote resource pages in search engines.

How to use the right column?

For most of the “keywords” you select, the Yandex query list displays two columns, we mentioned this above. On the right are the results of the analysis of queries in Yandex and user activity. Usually they do not contain the key phrase you specified for verification, but are very close in topic.

The fact is that the Yandex query counter, like , analyzes the sequence of words and clarifications that the user enters into the search engine during one session. In addition, search engine bots “learn to understand” not only the sequence of characters, but also the topic, for which both search engines use dictionaries of synonyms, tables of phrases related to a specific topic, and much more. And these algorithms work not only when “ smart search", but also in the issuance of Yandex statistics.

Words from the right column can become useful hints and contain those keywords for semantic core, the existence of which you did not think. Add them to your list and check the frequency in the same way as the main list.

Service symbols: for advanced users

Each search engine allows you to use special characters(operators), they supplement the main phrase. This method works both in regular search and in working with the analysis of search queries in Yandex.

Main operators:

In most cases these characters are not needed. Sometimes they are useful when analyzing existing keyword phrases. Advanced users they are used to save time (combining two or more checks into one). But more often, in order to get results as quickly as possible, specialized programs are used.

Word counting and Google features

Even experienced SEO specialists most often use this service as an auxiliary service after they have assembled a full-fledged SEO core in Wordstat. Google statistics are used to expand the list of keywords in the process of project promotion. Unlike Yandex, to determine the number of requests for keywords here you do not have to specify the region and language of the site.

The service will conduct and independently determine these parameters, after which it will offer its own version of the list. There are also flexible settings and many options, but to take advantage of them, you will need to spend time reading the help sections and carefully studying the services for the webmaster.

We hope that we were able to tell you in as much detail as possible how to find out queries in Yandex, and we talked about the main competitor of this search engine - Google. For a small project, you will most likely now be able to select keywords and create an SEO core based on them. But if you need to optimize an online store or commercial resource, leave this work to professionals. They will carry it out as part of full optimization and promotion. In the commercial sphere, optimization errors result in loss of profit. Remember this and plan your time and advertising budget wisely.

Hello guys! You all know very well that I have been selling keywords for a long time. I mean, I’ve been doing this commercially for a long time.

All of my services that I described have long been expanded many times over by me. Various perverts contact me and come up with tasks that I would never have thought of before. Well, I’m gradually swearing due to the fact that they force me to complete their difficult tasks

Probably everyone remembers that I wrote many times about Pastukhov’s databases: a long time ago I told what this awesome software is, then I talked about how Maxim Pastukhova (the author of the software) announced the release of a 180-million-strong Russian keyword database. This .

But recently I did a project for the website of a respectable person. The project was exclusively for Yandex. I parsed his site, found the keys for which he already occupies normal positions in the search results, evaluated these keys using Wordstat, Rambler, Rookee... that’s it, we’re slowing down on that.

The result is a list good keys. But! They produce many ambiguous keys. Here they are

That is, take for example the key “ radio radio listen online" We look at the frequency according to wordstat. Here in the screenshot the exact frequency is indicated. That is, the “!word!word” operator was used. And what do we see? That this key has a frequency of 563141 for my region for which the analysis was done.

The client immediately asks me: “Sergey, what the hell? Where did the unfortunate " radio radio listen online"563141 impressions per month?" And the Rookee transition forecast shows -1 transition for this key, which means that I don’t know how many of these transitions there will be. That is, this means that there will be 0 of them.

And then I just realized that wow, this is a great idea for a post - to describe this problem that is in Wordstat, especially since Maul recently wrote about it. Only I will tell you about this from my bell tower, and in addition I will show you how this problem is solved.

And what's wrong is what's wrong. Here's how to understand what it really is? The first thing that comes to mind is to go to the help of Wordstat itself and read what they themselves write about it. But no, the only thing we see is:

So what's the result? Nothing! From what is written here, it’s not at all clear why the blah request “ radio radio listen online"such large number impressions

But in fact, this blunder has a simple explanation. We open Pastukhov’s fresh databases for 180 million KES, make a selection from the database using the keyword “listen to radio online”

I think those who often delve into Wordstat understand perfectly well that it is almost impossible to pull out such keywords from there.

By the way, these are not the longest keywords. IN Pastukhov's bases I added a frequency display according to wordstat.yandex. Look, there are cooler, or rather longer, keys

Or here's another

It’s clear, 10 vocabulary “ Internet radio online listen for free Europe plus mediaplayer classic" cannot have a frequency, and if it can, it is so insignificant that it is not displayed in wordstat. But the fact is that it’s these kind of verbose people who create this mess with keywords. See for yourself

What do we see here? We see that the ten-word "has a frequency of 5967, which in itself seems like some kind of utopia.

So why does this happen?

There is one feature in Wordstat - it don't give a fuck the order of keywords, and therefore if you don’t understand this whole mechanism, then you can stupidly squander your money by moving in the future keywords that do not generate traffic at the output.

All this is very clearly visible when in Pastukhov’s databases we add a column with statistics of requests to Rambler, in which the word order don't give a fuck. Then the picture becomes immediately clear, and we see for which requests there is a system and for which there is not. That is, which queries are entered regularly, which can really be promoted, and which simply create statistics for the kind of problems that I showed above. What’s especially amazing about Pastukhov’s databases is that you can immediately estimate the frequencies of Yandex and Rambler for a single keyword

I have specially grouped the requests here to make it clear. That is, ideally, if you promote, then take keys that will have a frequency for both Rambler and Yandex. But this is ideal.

And yet, how is it that a 10-word query with repeated words can have a frequency of 5967?

I don’t know, to be honest, why they didn’t describe in the Wordstat help why this could happen. But here's the point.

As I wrote above, many queries are entered into Yandex, many of which are ten-word ones. And even more. It is often impossible to extract this information from Wordstat, but all these keys show Pastukhov’s bases well (note - now closed project). And the answer itself lies in the fact that duplicate words are not taken into account directly in the query.

That is, the request "!radio!radio!radio!radio!radio!radio!radio!radio!listen!online", which has a frequency of 5967, is actually not shown in exactly the same form as much as Wordstat displays. Here only the phrase “listen to radio online” is taken into account. That is, the last three words. And instead of the previous 7 words “radio”, completely different words can be used. And all this creates statistics for this ten-word book. I specifically made a selection of the results obtained from “listen to radio online” in Pastukhov’s databases. There you can sort by the length of search queries and the number of words

And in the end we get all (or almost all) ten-word keywords, which make statistics for our "!radio!radio!radio!radio!radio!radio!radio!radio!listen!online" Here they are:

And there are more than enough such ten-worders. That is, I repeat once again that instead of the word “radio” there can be any other word, as long as it is included in the ten-word list, which contains the phrase “listen to radio online”.

The situation would not be so ambiguous if Wordstat showed the keywords in exactly the same order as they are requested. But no. In our ten-word book, instead of the word "radio" There can be any other words, and all of them can change places within this ten-word group, thereby increasing its indicator in Wordstat.

This is why it turns out that the request “ radio radio listen online” in fact, in exactly the same sequence and with exactly the same words as indicated here, does not have a frequency of 563141 and never has. And such a figure is obtained because instead of the first word “radio” there can be any other word, and it can stand in any place within this four-word phrase, which ultimately forms such a large number of 563141. And there are a great many such four-word phrases of different interpretations

It is very important to make sure that the queries you are planning to promote are actually searched by anyone. If you type “semantic core”, where all the keys will have zero frequency, then your site will be zero. Therefore, let's not bend the ox, but let's get started.

What is Keyword Frequency

Obviously, different queries have different popularity among search engine users. The number of times a specific query is entered into a search engine is taken as one month. Thus, Keyword frequency is the number of queries entered per month.

It is quite possible that even here there are dummy requests

To promote your website, you need to create original content. For example, if you write articles, the uniqueness of your text should generally be above 90%. In theory, unique content brings a high rate of traffic, consisting largely of transitions from Yandex and Google. However, in real conditions write rankings unique article- only half the success.

Search engines pay attention not only to the uniqueness of the text, but also to the content in it key queries, corresponding to the topic of the article or any other text content. The correct distribution of keywords in an article is called text optimization. A unique, but not optimized article containing vague queries may not attract visitors to the site at all. This situation will mean wasted time and resources on content creation.

For optimizers, frequency is a criterion for choosing a particular query for use in the text. Depending on the frequency, high-frequency (HF), mid-frequency (MF) and low-frequency (LF) requests. When optimizing an article, first of all, pay attention to HF and MF queries. However, every year the promotion of new sites becomes more and more difficult, and optimization becomes more subtle. It is now believed that the use of low-frequency keys can also bring some amount of traffic.

How to check request frequency

The frequency of keywords can be found using the corresponding search engine services, as well as special programs on compiling a semantic core. Search engines provide their services based on the selection of queries for contextual advertising.

Wordstat (Yandex)

Wordstat is a Yandex service for determining statistics of key queries. Wordstat uses most optimizers not only to create commercial queries for advertising, but also to extract keywords as part of regular text optimization. Wordstat distinguishes three types of frequencies:

WS frequency is the base frequency of a query in Wordstat.
Frequency "" WS - frequency based on exact query input. For example, statistics for the query ["car"] will match the query [car] without adding any other words.
Frequency "!" WS — frequency based on the exact input of each word in the query, excluding declensions, etc. The request [!Chinese] means that statistics will be returned for the word [Chinese] without possible inflections (Chinese, Chinese).

The search for [car] currently has more than ten million impressions. However, the basic indicator involves adding all kinds of words to the keyword that the article will rank for.

If you enclose the query in quotation marks, the statistics will be reduced from ten million to 28 thousand. The optimizer may find it useful to have a right column with similar queries that complement the semantic collection.

The “By words” tab means that statistics are given by total amount impressions of the entered request. The “by region” tab displays impression statistics in different regions of the country. And on the “Query History” you can graphically track changes in the frequency of queries over the course of a month or week, as well as statistics on queries via PC or mobile devices.

Google

The Google AdWords service itself is more tailored to contextual advertising, than Wordstat. In the “Tools” section you can select the necessary keys for required request. In the “Targeting” column, set the desired display region and language. You can also specify negative keywords.

Unlike Wordstat, where monthly statistics are indicated, in AdWords you can select a monthly range of impressions in the “Date Range” column. The disadvantage is the average number of results. The statistics themselves are divided into two blocks:

Keywords - analogue of Wordstat frequency;
Keywords (by relevance) are an analogue of the base frequency and similar WS queries.

The advantages are the presence of a level of competition, as well as the ability to download selected words to a CSV file or to Google Drive.

In addition to AdWords, Google has another query analysis tool called Google Trends. This service evaluates the popularity of the entered query for a certain period of time and presents statistics in the form of a graph. You can compare several key queries with each other. Statistics by region are also displayed.

For the graph, not exact numbers are used, but relative ones, based, among other things, on relevant queries.

Mail.ru

Mail.ru also has a search query statistics tool in its service for webmasters. In addition to general impressions, the table shows the distribution of queries by gender and age of users.

It is no secret that Mail cooperates with Yandex, since the search engine places Yandex advertisements.

Rambler

Rambler is losing its popularity every year, but their Wordstat can be very useful. The fact is that query statistics in Yandex and Google cannot always display real situation things. Many companies can enter “idle” commercial inquiries for the purpose of spying on competitors, i.e. for analysis of TOP, titles, etc.

Due to the low popularity of Rambler, their Wordstat statistics are less spammy and can provide some clarity for optimizers. In general, it is quite suitable as an additional tool.

How to check the frequency of queries en masse

Most optimizers choose programs such as Key Collector or Slovoeb. There are also online services for determining frequencies.

Key Collector

You can get the necessary keys for the semantic core and check their frequency en masse using the desktop Key programs Collector. Open Wordstat, enter the main keys with new line on your topic and click “Start collecting”.

In the settings, you can set the required region for collection, as well as stop words. After the keys are collected, we determine the frequencies via Direct.

As a result, you will have a table with keys and frequency of impressions. We immediately delete all keys that have the exact frequency “!” equal to zero. To do this, we do filtering in the “Frequency!” column. Click on the blue icon. A filter window will appear. Select “greater than or equal to” > “1” and click “Apply”.

To receive larger list keys, you can collect search tips from Yandex. Let's do new group(window on the right). Also make sure that the “Collect only the TOP hints without brute force…” checkbox is enabled. Now click on the created group - a new empty tab will open. Click the icon for collecting search tips.
After collecting phrases, we do the same as when parsing Wordstat: we remove frequencies, remove phrases that are inappropriate in meaning and phrases where the frequency is “!” equal to zero.

Same with using Key Collector allows you to collect keys and frequencies from Google.

Rush Analytics

Rush Analytics is an online alternative to Key Collector. The advantage of the key collection tool is that there is no need to use a proxy, anti-captcha, etc.

To collect frequency from Wordstat, you need to go to the “Frequency collection” tab and check the box next to !keyword, that is, the exact frequency. Next we enter the keywords. After the service calculates the costs, click “Create a new project.”

The results can be saved to an Excel file.

total

Introduction

Compiling the correct semantic core is one of the main tasks SEO optimization. Independent selection of keywords of the semantic core is difficult to implement without analytical and statistical services that collect information on the search queries of Internet users.

17 keyword selection services for Russian-language sites

And it is done to optimize the site for certain search engines. For this purpose, query statistics stored in the database of search engines and services are used.

Yandex keyword selection

(wordstat.yandex.ru)

A free service for selecting and analyzing search queries made in Yandex.

Yandex advanced search

yandex.ru/search/advanced

Advanced search allows you to analyze results by low frequency queries in Yandex. Compiling an extended semantic core from search phrases of 3-4 words.

Yandex Direct

https://direct.yandex.ru

Clarifying the competition of search queries for advertising phrases used in advertising on Yandex.

Yandex Webmaster

https://webmaster.yandex.ru

Correction of the semantic core: identification popular queries published site.

Google AdWords

(//adwords.google.com)

Selection of keywords and analysis of search traffic in the Google search engine. Analysis for registered users only. Selective analysis of requests by country.

Google advanced search

https://www.google.ru/advanced_search

Refinement of results for search queries in advanced search.

Rambler statistics on search queries

wordstat.rambler.ru/wrds/

Statistics of search queries made in the Rambler search engine. Disadvantage: query statistics are rarely updated.

http://seobudget.ru/tools/keywords/

Multifunctional service for website optimization and search engine results analysis. One of the tools: Selection of phrases of the semantic core. The selection cost is 3 rubles per request. The number of selected phrases is unlimited.

online.seranking.com

Another multifunctional service for webmasters. Registration is required to operate. Word analysis and selection tools are available for 14 free days. Next, for selecting keywords, pay 50 kopecks per request from the service database (20,000 results) and 1 ruble from the Yandex database.

Megaindex keyword selection

keywords.megaindex.ru

Megaindex service is a multidisciplinary service for website analysis and promotion. One of best services selection of keywords.

Keywords are selected after registration and adding a project (site). The tool is free. In addition to selecting phrases of the semantic core, analysis of site visibility in search results by queries (2) and analysis of thematic queries (3).

Provigator, search phrase competition analysis

prodvigator.ua

Competitor analysis by search phrase. Can be used for indirect analysis of the competitiveness of search queries.

Keywordtool service

http://keywordtool.io/en

Shows analysis by search query and key phrase for this query in Google search engines, including separately on Google.ru, Bing, YouTube. The selection of phrases and keywords is free, however, query statistics, CPC (cost per click in advertising) and the level of competition of a phrase in Google are only available in a paid version.

Advodka.com service

https://advodka.com/wordlist/

A free service that has a tool for selecting phrases and semantic core words for search engines Yandex and Google. There is an analysis of the geography of requests.

Google Search Trends

https://www.google.ru/trends/

Service of popularity of search queries for a month, a year by sections and countries. Shows only queries made on Google.

Service Mutagen

mutagen.ru

Keyword selection service for Runet sites. In addition to the selection of key phrases, it shows the degree of competition between phrases. There is a mass key check.

To check, you need to register and top up your balance by 1 ruble.