"megaphone" lures business to the platform. "Megafon.Business" - a corporate platform for small and medium-sized businesses Partnership program megafon

Megafon subscribers receive not only communication, but also entertainment and information content. A special portal is responsible for this. But not everyone knows that the "Mobile Portal" Megafon withdraws money! Let's talk about how to turn it off and save your money today.

Description

Using the service, you will have access to news, applications, services and even adult content. The site is available at m.megafonpro.ru via a browser on a computer or smartphone. But the full version of the resource is opened only from a mobile device.

The portal has four sections:

political;
about business;
about the weather
social.

It is worth noting! Internet traffic is not consumed in the home region. You can access the portal in roaming at the same rates as for other resources.

To use the applications, you must register on the site:

This completes the registration! You can proceed to use the portal.

Why is money withdrawn

The Megafon Mobile Portal service is free. You don't need to connect it. Access is open to everyone, including subscribers of other operators. No money is withdrawn for reading news content. But when using entertainment applications: games, music, video and other services, funds are debited.

By connecting paid content, the site will warn you that money will be withdrawn from your account. Write-off will occur only if it is confirmed. By subscribing to entertainment applications, withdrawals will occur automatically and regularly.

How to disable

"Mobile Portal" cannot be turned off, but you can get rid of subscriptions on your phone using three methods:

Go to Personal Account. In the Services menu, disable subscriptions.
Call the consultant at 0500. They will help you turn off the services and tell you what the money is being withdrawn for.
Visit the office center. Employees will disable subscriptions upon presentation of ID.

It is worth noting! To avoid repeated withdrawal, it is better not to visit this site and delete its address from the phone.

How to return money

Go to any branch of the company to make a written application. The claim must indicate that the services were connected by accident.

The next time you use the paid services of the portal, the money will not be returned to you.

March 26, the founder of the Mediametrics news aggregator and the Liveinternet analytical system German Klimenko on his Facebook page complained to the work of MegaFon's content partners - they redirect users to a page with a video, which requires a subscription to view. The terms of use are marked in the corner of the screen in an illegible font.

The CPU repeated the experiment of the entrepreneur and learned from the representatives of MegaFon how they react to such cases.

German Klimenkofounder of Mediametrics and Liveinternet

Dear Megaphone.

You never returned the 300 rubles debited from the subscription. You referred to the fact that I did everything myself.

I'm not hinting, but the interest still goes. And I don’t want to give the impression that resentment and anger dominate me and won’t let me sleep. No. But it's really embarrassing for people.

Today I came across the same tricky scam and again decided to write to you, my indebted friend Megafon, along with screenshots. By the way, I would not like to claim that your partners are swindlers and swindlers, and that someone inside the company covers them for a despicable slice of miserable income. I'm sure it's not like that. Just an accident. Which time.

Here we have an article by Ruposters in the Facebook feed. I agree that from a certain liberal point of view, reading Ruposters is a shame. But you must admit, dear Megafon, that when I bought a number from you, there were no restrictions on behavior on the Internet.

So, I took a screenshot of the whole way, and it seems to me that this time it will be easy for you, my green one, to find someone who shits in a mink.

Dear Megaphone. I have a question:

How many such subscriptions are issued per day?
How long do they live?
Who is Megafon's partner in this business?

The employees of the editorial office of the CPU faced a similar situation a day earlier - when using the mobile Internet from Megafon, one of the sites with serial content redirects the user to the same page with a video that requires a paid subscription to view.

In response to a request from the editors, the press service of Megafon referred to the work of partners:

These are the tricks of content providers. We deal with such cases. We usually consider applications on an individual basis and find the optimal solution. In general, I recommend connecting a content account. This is a free service. 100% mobile subscription protection.

Updated March 27 at 19:42: representatives of Megafon contacted the editors of the CPU and told how they resolved the situation with the content provider:

This content is hosted by a third party company with which MegaFon has an agreement. We have done the following:

The fact of unfair attraction of subscribers to the subscription was recorded and confirmed by us the day before yesterday evening.

Yesterday the subscription for new subscribers was closed.

As a result of the proceedings, the partner was fined. In case of repeated violations, more serious sanctions will be applied to the partner.

We promptly returned the money to all subscribers, and also canceled all existing subscriptions.

Measures on our part were taken as soon as we received information about this.

We always try to promptly respond to all claims of our customers. For the most efficient communication, we recommend either writing to the official Megafon group on social networks, or tagging the company in messages via @Megafon.

Thanks to everyone who informs us about the facts of fraud. On behalf of the company, we apologize to those who suffered in this situation.

Anyone who has dealt with corporate service from operators in Russia or outside of our vast homeland knows that logic and common sense give way under the onslaught of a zoo of solutions that are offered to your company. I'll give you a simple example. One of the companies I work for has a corporate account and a personal manager who helps to solve various issues. The most frequent question that arises is the billing of services, finding out who and when from our side, and most importantly, why something was connected and it cost money. Almost every service has its own separate address and the need to register in the system at a separate address, which is why you have to keep in mind different addresses, passwords, as if we are not a client of a large company, but scouts who hide their appearances and passwords. There is no our bad luck, all operators work in a similar way, and this has developed historically, since many VAS services appeared more than ten years ago and access to them has not been changed, it works - and okay. Those who in practice have not come across this zoo of solutions and the hell that the client goes through will not understand how everything is running here. And this situation is bad for both customers and operators. The first ones are constantly confused and do not understand where to poke the mouse and what address to open. A traditional conversation with a manager goes like this: “Do I need to enter at such and such an address? No? Then on this? All figured out. But to change the settings of the virtual PBX, where should I go? Due to the complexity and non-obviousness of the settings, the division of services, many of which are unknown to the client and not even visible to the operator, the operator loses income and loyalty. Sometimes in practice I see situations in which companies create their own zoo of solutions, when one service is taken from the operator, and additional ones are taken on the side. Although the operator has all this, and in theory it would be more convenient to buy services in one place. But the fragmentation of the offer, the lack of transparency make it not obvious to the client, which sounds like a death sentence for the operator's B2B business.

MegaFon has been looking at its own solution zoo for a long time and is now trying to start life from scratch. The approach for the operator was typical. First, a large-scale study in which customers confirmed what the company already knew about. Then they identified key problems and assessed how they can be solved. You can call the creation of the Megafon.Business platform a kind of general cleaning among those solutions that the company already has or will only have, these are the principles of building a platform that were absent before. The operator had a large set of disparate or conditionally interconnected services, and now there is a single platform.

Do you know what distinguishes the Megafon.Business platform from the offers of any operator in Russia? The simplest thing is a single personal account in which you can see and connect any services, see all the statistics and history. That is, there is no need to register at different addresses, all services and their management are available in one place. It sounds so simple that one is astonished that this has not happened before today. But this is exactly the case, Russian operators did nothing of the kind, and MegaFon was the first to comb the solution zoo. This is not at all such a banal and simple job when you need to combine dozens of services in one place, some of which were created a long time ago, but customers still use them.

Even before the launch, I managed to see how the system works, that is, to get acquainted with the working version of the platform, and it left a very pleasant impression. A single authorization window is an important and useful thing, but it is only one of the components of the platform, the surface part of the iceberg. MegaFon has greatly revised the catalog of offers for small and medium-sized businesses, making it intelligent. All offers from MegaFon have become personalized, that is, the operator evaluates the profile of the company (the same “big date” that is so fashionable in our time), looks at what services are in demand, what employees on SIM cards use, and then automatically generates offers, they become visible in your personal account. The evaluation of the company also takes place on the basis of the previous experience of other similar clients in order to improve the accuracy of the proposals. This work is usually taken over by personal managers who have not gone away for MegaFon customers, they have survived. But the company expects that customers will be able to independently see new services that may be of interest to them. And this apparent simplicity of the service gives a huge gain by saving time.

Moreover, if you are interested in the offer, then you can connect it in a couple of mouse clicks. There is no need to enter your data, fill out endless applications, wait for a connection, everything happens seamlessly and very quickly. And most importantly, you can see your account and how much this or that service will cost, and you can also find out who, in fact, connected this or that option. And for large organizations, this is extremely important.

Another point is partnership services, that is, offers from external companies. At the time of the launch of the platform, these are Mail.ru, Tinkoff.Bank, Tochka Bank, Nethouse, OFD.ru, SKB Kontur, Bitrix 24. There is exactly the same approach: all the necessary information about you is filled in automatically, that is, the platform gives the data that necessary, for example, to connect banking services or a cloud service. Nothing more, nothing less, just what you need.

To some extent, they want to turn the platform into a knowledge base, as frequently asked questions and answers are also grouped, business news is added, there are partner offers that are also grouped intelligently and are not offered to everyone in one crowd, but reasonably, depending on the client profile.

But let's get back to the personal account. A single point of entry is great, but what if different people are responsible for different services in your organization? You can build an access hierarchy where one person gets access to everything, while others can only work within the allotted limits, for example, not getting access to a particular service or the ability to connect new services. The hierarchy system will be constantly refined depending on what the clients of this platform will need. In MegaFon, discussing the platform, they talked a lot about the fact that when it was created, they did not profess the principles of the operator market, but became a digital company - a prototype, a run-in, a new version and the next cycle. Such a "digital" approach allows you to very quickly modify the product, Russian operators have taken root in Veon, when creating the service of the same name, and the results are extremely good, so I expect the same from MegaFon.

He told ordinary people about MegaFon.Business in order to evaluate their reaction, which was similar: “Don't operators really have something like that for corporate clients? But it's terribly inconvenient! How did they live? And so they lived, sadly and with the expenditure of a huge amount of time on basic, simple functions. And no matter how you spent this time, sorting out the issue on your own or setting a task for a personal manager, it was still time that simply disappeared into nowhere.

There is nothing complicated in Megafon.Business, this platform, as you can see, is easy to understand, it is exactly the same in life. And this simplicity is captivating, as it makes life easier in everyday, simple tasks. The fact that MegaFon did not hesitate to admit to itself that many tasks were done crookedly, and then corrected these shortcomings, created a single system, is a big plus. I have no doubts that within one and a half to two years all operators will try to do something similar, this is vital both for them and for customers - it is absolutely impossible to live in the old way.

Discussing the platform's development direction with Pavel Zakharov, MegaFon's corporate business marketing director, he came up with the following points of growth:

Creation of analytics and statistics tools in the personal account;
Expansion of the number of partner offers, their seamless integration in your personal account;
A loyalty program, some points that can be exchanged for services or, for example, for some device that is sold in the MegaFon retail network. For example, it could be a flagship smartphone if your company scored enough points for the year, but these are just the first sketches for the future.

I got the impression that the pace set within the team responsible for Megafon.Business is not typical for operator products, it is a constant improvement of the product and its change. And this is really a sign of a digital company when a product as a service changes as quickly as possible so that customers feel these changes. Almost in real time.

Someone will say that Megafon.Business is banal and does not carry anything revolutionary in itself, at the level of the idea, the platform is clear and simple. But it is worth recalling that shoveling the number of services that the operator has and adding them to a single account is not at all so simple. In the world, one can count on the fingers of one hand the operators who have such an opportunity today, and this, oddly enough, is a fact. So we will try in practice and see how the perception of the operator's services among corporate clients will change with the advent of the Megafon.Business platform.

MegaFon launches MegaFon.Business, an online resource for small and medium-sized businesses that has no analogues on the Russian market. The platform for existing and potential corporate clients allows you to conveniently manage and connect VAS services in one click, as well as use special partner offers.

MegaFon.Business is an integration project that combines existing solutions, information and billing systems of MegaFon on one platform. At the heart of his work is the principle of targeting. Thanks to big data analysis, the content changes depending on the profile of the client using the platform. For example, MegaFon will recommend solutions to existing customers based on the size of their business, life cycle, and the list of already connected services. For clients whose business is already established, it will offer to connect solutions for optimizing business processes, for example, in personnel management or transport. And for clients who are just entering the market, MegaFon.Target is an effective tool for targeted communication with the audience.

The ideologist of the solution together with MegaFon's B2B segment was MegaLabs, which developed and integrated the MegaFon.Business platform with MegaFon's subsystems.

“The launch of the MegaFon.Business platform will greatly simplify the process of connecting and managing services. If earlier for each of the solutions the client registered a separate “login-password” bundle, now, thanks to the end-to-end identification technology (web sso), access to all solutions is carried out using a single bundle,” — noted the operational director of MegaLabs Ekaterina Ryzhova.

The purchase of the solution can be made in 1 click. Customers no longer need to fill out long connection requests and enter their data each time: requests are filled automatically based on billing data.

In addition to MegaFon's own solutions, the platform also offers offers from partners, including leading companies in their industry: Mail.ru, Tinkoff.Bank, Tochka Bank, Nethouse, OFD.ru, SKB Kontur. By filling out an application in a few clicks, the client can organize any business process - from creating a website and opening a bank account to acquiring a reliable cloud data storage. Site users will also have access to a single knowledge base, where they can clarify detailed information about each service, read the connection instructions and consult with the support service.

“We understand our corporate clients and speak the same language with them. Our solution is based on two principles: personalization and user experience. While working on the platform, we focused on the best world B2B practices and were able to successfully transfer this experience to the Russian market. The launch of an online platform for business development is a logical reflection of our strategy to be an assistant for businesses and help discover new opportunities. We expect that with the launch of the platform, the number of users of additional services will increase by 25%, — commented Pavel Zakharov, Corporate Business Marketing Director.“In the future, we plan to increase the set of presented own and partner solutions, as well as expand the functionality, for example, add widgets for viewing statistics and analytics for services.”