• Seo promotion yourself. What is SEO and how does it work? Testimonials that are hard to trust

    Now I will show you the DIY SEO method I used to get my website up to 5,000 unique daily visitors in just 9 months. Moreover, I promoted my site from scratch, exclusively on my own and for free.

    I called this method "Impact site promotion". It differs in many ways from what is usually offered as a “recipe for SEO promotion”. But the main thing is that it works, and you can repeat it.

    In this article, we will talk about the promotion of the site with the help of articles. That is, we will not buy any links. Exclusively white safe methods - they wrote an article, optimized it, brought it to the TOP, repeated this scheme 50 - 100 times. That's all promotion =)

    And the very first step is choosing the right keyword for your article.

    Step #1 – Select keywords per million

    I hope you already know that you can’t write articles on the site “just like that”. Be sure to choose in advance a specific key query for which you will optimize your article. For example, this article is optimized for the query “do-it-yourself seo promotion”. That's why I put this phrase in the title.

    Without this, search robots simply will not understand what your article is about. Although they are very smart, they are still robots.

    And our task is to choose key queries that:

    1. Have a large number of monthly requests (otherwise you have to write 1000 articles to see any traffic);
    2. They have low competition (otherwise it will be almost impossible for you to break into the TOP);
    3. They have a good prospect of "career growth" (more on that below).

    Collecting a pool of such keywords is called compiling a semantic core. And if it seems to you that it is difficult and long, it seems to you right. But it is better to spend a couple of weeks choosing 30 queries now than to spend a couple of years writing articles and not achieve anything in the end.

    The ultimate keyword research tool

    Let's say we want to write an article about how blogging is great and cool. We come up with such a title for the article - "Why you need to keep your blog." It would seem that the topic will certainly be of interest to a wide range of readers.

    But to check, we first go to Yandex.Wordstat. This is a free tool that will immediately show you the exact popularity of a particular query. Enter the selected key in the line and click "Pick up".

    As you can see in the screenshot above, this query has 0 views per month. So no one is looking for him, and no one needs him. Please note that I put the request in quotation marks. So Yandex.Wordstat shows the exact frequency. If you leave the query without quotes, it will show completely wrong numbers.

    We conclude that the keyword needs to be changed. But what is the best way to formulate it? We begin to enter our main word “blog” into the Wordstat line and add interrogative words - “how”, “what”, “why”.

    And here we already get a very wide field for activity. We take each keyword that we like and put it in quotes to check the exact frequency. As a result, we get:

    Now that's another matter. If our article is in the TOP on request for 1500 impressions per month, then we will definitely get good traffic. But that's not the end of the story. Will we be able to break into the first places for this request? Let's now turn to another tool.

    SEO Competition Checker Tool

    To check the level of competition in requests, we will use a service called " Mutagen". It is paid, but every day you can do 10 free checks. Yes, and paid checks are very inexpensive - a few kopecks apiece.

    The essence of this service is that it compares many different indicators of sites that are in first place in the search results for a particular query, and concludes how easy or difficult it will be for these sites to “move”.

    For example, we take the same request that we found with you - “what is a blog”, enter it into the Mutagen check line and press Enter.

    This query shows competition "more than 25". This is the maximum level of competition that Mutagen shows. That is, breaking into the TOP for this key will be as difficult as possible. We are not satisfied with this.

    If your resource is not yet strongly promoted, then it is better to choose keywords with a competition level of 5-7 or even lower. So what do we do with this topic? Abandon the idea and write an article about something else?

    Not necessarily. Now we need to try to reformulate the request so that it has a significantly reduced level of competition, and the number of requests does not fall very much. And the first thing you should try to do is to lengthen the keyword with additional words.

    Now that's better. Suppose this query option has only 28 views per month. It is better to take it for the article, because it has a level of competition of only 7. If you come out on top for this key, then it is likely that Yandex will put you in the TOP for a wider one.

    Many people believe that the more words in a key query, the fewer views it will have (because people are too lazy to manually enter long keywords). But as you can see, this is not always the case. We further lengthened our key, and got a competition level of only 4, and almost 200 net views.

    This is the perfect key to writing an article. We stop at it and proceed to the next stage - writing an article that deserves the first place in the TOP.

    Step #2 – Writing Armor Piercing Articles

    The amount of money in your pocket directly depends on the amount of traffic on your site. And the amount of traffic depends on the number of articles you posted. The more articles, the more traffic. Everyone knows this, but for some reason articles are still “not written”.

    And here I will give you a couple of life hacks that will help you write less and get more traffic.

    Write Yourself or Hire a Copywriter?

    I recommend that all owners of content sites write articles for their own resource. So you will immediately bypass the numerous competitors who hire copywriters for this business. Here's my opinion - a copywriter will never write an article well enough.

    Firstly, he is not an expert in the topic on which you made your site. This will be immediately noticeable by the amount of "water" and banal advice in the articles.

    Secondly, a copywriter is not the owner of the site, and he will not be killed much in order for the article to turn out to be really high-quality and quite voluminous.

    And thirdly, what is called “copywriting” today is actually rewriting in 95% of cases. That is, a freelancer takes several articles on a given topic, crosses them with each other, adds some water, and that's it. Even if different text uniqueness checking services show “95-100% uniqueness” of such texts, Yandex and Google have their own verification algorithms.

    Non-unique content is what search engines are now actively fighting. And if you start doing things that no one else does (that is, writing unique author's articles with really valuable content on your own), you will be immediately noticed and put in the TOP.

    Should I write long articles or short ones?

    One of the questions that I get asked the most is something like this: “Dmitry, why do you write such long articles for the site? Nobody reads them." In fact, they are reading. And the longer the article, the more on average a person spends on the site (within reasonable limits, of course).

    I can name at least 5 reasons why you should also write long articles:

    1. Search robots think logically. And if they see that you have an article of 1500 words, and all other articles on this topic are 700 words, he concludes that your article contains 2 times more information on the topic. It's logical. Accordingly, he will at least give people the opportunity to "try" it.
    2. The longer your article is, the more words and phrases on the topic you use in it. And this gives what is called “tail traffic”. That is, 80% of your traffic will not come from the main keyword, but from many small queries that users search for 1-2 times a month.
    3. Even just scrolling through a long article to the end takes time. Accordingly, this greatly reduces the bounce rate - when a visitor spends less than 10-15 seconds on your site. And this is a very important indicator of the quality of the site.
    4. By publishing long articles on the site, you immediately show search engines that this is copyright content, and not just another copywriting (more on this below).
    5. An article of 1.5 - 2 thousand words is very difficult to re-optimize. Even if you use the main key in the article a dozen times, against the background of the total amount of text, this will be a very easy optimization. And the search engines will have no reason to think that you are trying to deceive them.

    Regarding the fourth item on this list. My articles are usually 2000 words or more. This is an average of 14 - 15 thousand characters. Today, a more or less normal copywriter on the stock exchange takes 70-80 rubles for 1000 rewriting characters. In total, to get an article for 15,000 characters, you will have to pay 1200 rubles.

    For a content site, this is too much. Considering the quality of copywriting texts, you will need 300 - 600 articles to start getting meaningful traffic. These are too big expenses. Therefore, all webmasters who write articles as "copywriters" order texts for 3-4 thousand characters, no more. And so the search engines immediately distinguish them from those who write on their own.

    And so you and I will not need 300-600 articles. My site reached 5,000 visitors per day with only 30 large author's articles. That is, you do not have to worry that you will have to spend your whole life, every day, for several hours to write huge articles.

    It will be enough for you to write only a dozen articles, as I indicated above, and you will already have more traffic than others receive from hundreds of articles. But for this we need to help our article a little more after you wrote it.

    Step #3 - Quick access to the TOP

    Turnkey article optimization

    After you have written an article, you need to do some light optimization (without fanaticism). To do this, take the main keyword for which the article is written, and place it in the following places:

    1. In the H1 header;
    2. In the SEO title, which is called "title";
    3. At the very beginning of the article (preferably in the first sentence);
    4. In the alt tag and in image captions;
    5. In the URL of your article;
    6. In subheading H2;
    7. In the middle and at the end of the article.

    This will be quite enough for Yandex and Google to understand what your article is about and what key request it wants to compete for. Now it remains only to wait for the verdict of the search engines.

    We speed up the release of the article in the TOP

    It usually takes 2-3 months for an article to “set up” enough and take its place in the TOP of search engines. But you can also speed up this process. Then your articles can be in the first places in just 5-10 minutes after you click the "Publish" button.

    To achieve the same result, here is what you need to do:

    • Write and publish articles every day at a specific time. If Yandex notices that new material appears on your site every day at 12 o'clock, then soon it will start sending its special robot to your site at exactly 12 o'clock. This is the so-called "quick robot", whose task is to quickly index new and relevant materials.
    • After publishing the article, go to Yandex.Webmaster and send your article for re-bypass. This is the so-called “adurilka” of Yandex:

    • Post links to your new material on all social networks wherever you can: VKontakte, Facebook, Twitter, Google+ and others.
    • Make a mailing list to your subscriber base with a notification about a new article (if you don’t have it yet, it’s time to start collecting)

    Actually, this is where the main work on website promotion ends. Now you need to repeat this algorithm several dozen times, and your site will grow first to the “thousander”, and then to the “ten thousandth”. It would be a wish)

    I hope that this article was useful to you, and now you better understand how to properly do SEO promotion yourself. Add it to your bookmarks so you don't lose it. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (squeezed from personal experience over 10 years =)

    See you later!

    Your Dmitry Novoselov

    Hello friends! The other day I came up with a wonderful idea, to sit down and scribble an article on the topic of seo site optimization on my own step-by-step instructions for beginners, after studying which it will immediately be clear what needs to be done with your site in the early stages for effective promotion.

    The declared topic is very popular and at the same time voluminous in order to reveal its most important points and at the same time do it in the form detailed guide I ended up with over 20,000 characters, so I split the whole material into 2 parts. You are currently reading part 1, the link to part 2 is at the end of the article.

    I hope you understand that within one post it is impossible to fully disclose the stated topic, but I will try to give you all the information on the most important actions in seo site optimization that you can do yourself and right now. After the publication of this post, I will gradually fill it with additional links to articles with detailed instructions.

    For example, I will tell you about the file robots.txt, as soon as I have a note on the blog dedicated to setting up and creating this file, I will immediately attach a link so that you can go through it and get acquainted with more comprehensive and detailed information. Agreed? Okay, then let's continue the conversation.

    High-quality hosting is an important link in the development of a web resource

    Formally, this paragraph of my step-by-step instructions can be considered the first, and before starting a conversation on the topic of today's post, I want to ask you a question. What hosting do you use? If it's free hosting, then immediately throw it in the trash. You must be well aware that if you are going to promote your Internet project, then it must work on high-quality and reliable hosting.

    It may seem banal to you, but search engines take this issue quite seriously. And if you have free hosting or cheap and slow, then without warning they lower such resources in the search results. Do you need it? More likely no than yes. Your web resource should work without failures and be always online - 24 hours a day and 7 days a week.

    Most likely you wanted to ask what is a good hosting and what would I recommend. First, read the article “Which hosting to choose”, and I can only recommend a trusted hoster Makhost, because I have been using it for a long time and all my Internet projects, including this blog, are hosted on it.

    Now, let's get back to today's post. Do you know how the construction of a house begins and what its strength and durability will depend on? Guessed? Of course, from the foundation, and so, before you promote a web resource and engage in its SEO optimization, you need to make semantic core and do it right.

    Semantic core - the basis of website seo optimization

    Perhaps someone has already heard these 2 words, and for some they may seem strange and incomprehensible. Therefore, I propose to start with a definition, and then I will tell you several ways how to compose it and where to get it ready SA.

    Semantic core- this is an ordered list of keywords that most accurately describe and characterize the niche of the site, as well as its type of activity.

    This element in the promotion is extremely important, the attendance and the further fate of the promotion of the web resource in search engines will depend on the correctness of its compilation.

    The semantic core is a hierarchical structure of search queries. As a rule, there is one or more leaders high-frequency requests(main page) and down the hierarchy midrange(headings, categories) and low frequency requests(articles, product cards).

    If we take as an example a web resource dedicated to do-it-yourself construction, then its SA might look something like this:

    Keep in mind that this is a very abbreviated and exaggerated example, SA usually consist of several thousand words. And now there are several options where and how to compose semantics for your Internet project:

    Compile it yourself using free keyword selection tools - wordstat.yandex.ru and adwords.google.com/ko/KeywordPlanner

    A more advanced option used by professionals is the use of seo-software, the key-collector program and its brother with truncated Slovoeb functions, and you can also use the free Bukvarix database.

    If you don’t want to take a steam bath and rack your brains on how to collect semantics correctly and at the same time want quick results, then contact the professionals from the 1ps.ru web-studio, they will do everything quickly and efficiently. Proven guys, for the quality of their work I vouch.

    Search query clustering

    The next important step in the step-by-step instructions that comes after compiling the CL is the effective distribution of key phrases throughout the site. In other words, the task of this stage is to distribute requests as accurately as possible into the most appropriate groups, namely, by pages, sections, headings and articles.

    Many novice webmasters are too lazy to do key distribution, but when they realize the importance of this stage, they have to redo it all over again. Just imagine how much work you need to do when there are several hundred articles, several dozen pages and subsections on a web resource.

    Of course, it is easier to do everything right at once, and then fully control the progress process and know in which direction to move on and what needs to be done for this. How to quickly and efficiently cluster search queries? There are several options:

    Do it yourself by hand Microsoft Excel(long, but high quality)
    special software, for example, Key Collector(it turns out quickly and efficiently, minus that the program is paid)
    take advantage of special online services, there are paid and free ones (they do it quickly, but not always of good quality, you have to modify it manually)

    From my point of view, the best way to use seo software - Key Collector. Yes, it is paid, but it costs its money and even more. Many time-consuming and long-term tasks I do in a collector in a few minutes and have never regretted that I bought it. Google it for him on the Internet and you will be very surprised to find out what he is capable of.

    By the way, I have the opportunity to purchase the Key Collector at a discount, if anyone needs to write through the feedback form. I do not take interest and commission, I just help in a friendly way. The only condition is to be my regular reader

    Internal website optimization

    So we got to the most interesting and large section. After distributing the keys, you can, with a clear conscience, begin work on internal optimization, which consists of several stages. In the following, I will try to briefly and clearly describe each of them.

    In a good way, it would be necessary to write a separate article for each stage. I will definitely do this in the near future. So, let's begin.

    1. We optimize each page for search queries from SL

    Correctly register meta tags (title, description, keywords) for pages, subsections, categories and articles. All pages must have: unique titles, description, meta tags and text. Remember the golden rule, there should be only one h1 heading per page.

    Use h2-h6 headings in articles, use key phrases in them and in the text. With their help, the readability of the text increases and its attractiveness to search robots increases. Know the measure, everything should look harmonious and natural, remember that you write for people.

    Attention! The title and h1 must contain the key phrase in the direct entry and it is desirable that they are not the same.

    Text in articles or pages must be at least 3000 characters. Keep in mind that the search guards are on the alert and severely penalize overoptimized, spammy and non-unique text.

    Be sure to place thematic images in articles and sharpen them for a search query. To do this, write meta tags images (title, description, alt) using key queries.

    Some webmasters ignore this moment, but in vain, because this is an additional plus to the overall site seo optimization, as well as a small increase in traffic due to transitions from services Yandex Pictures And Google Pictures.

    As you may have guessed, for the process that is popularly called seo site optimization, step-by-step instructions on your own can serve as an excellent assistant for effective promotion in search engines. So, we figured out this point, now let's move on to the next one.

    2. We do internal linking of the site

    Another important point of my guide. To make it clear to everyone what it is, let's start with a brief definition. Internal relinking- this is the process of placing thematic links within the site from one page or article to another close in meaning.

    For example, if a page is dedicated to the topic of how to catch pike on a spinning rod, then it will be useful to place a link to another page of the same web resource, which talks about 5 popular baits when catching pike on a spinning rod. Did you get the point?

    Why is internal linking useful? Firstly, behavioral factors improve, as users will follow links and receive the necessary information in full, and this, in turn, increases the total time spent on the web resource and the number of page views.

    Secondly, there is an accelerated indexing of the entire resource, since search bots, when indexing, like to follow all the links found on the page. You need to keep this in mind and try to use at least one topic link per page.

    Thirdly, the general usability quality. Remember that your Internet project is created for people and it should be convenient and understandable to use. These are not all the benefits and useful properties of internal linking, in fact there are many more.

    Within the framework of this article, I cannot fully cover this topic, so subscribe to the blog update, because there will be a separate, detailed article soon.

    3. Correct setting of the CNC

    For those who do not know what it is, I will give a transcript. CNC are human-readable urls (links). The appearance of links plays an important role, both for people and for search engines. If your web resource, like mine, runs on the WordPress engine, then setting up the correct display of links will not be difficult for you. I will write more about this in future articles.

    As an example, see how the links should look right:

    1. http:///kak-vesti-blog/kak-pisat-stati-dlja-bloga.html
    2. http:///2016/post-36=?274-

    4. Set up Sitemap.xml

    Do not be afraid if you hear this strange word for the first time :) Now I will tell you what it is and why it is needed. sitemap.xml- this is a map of your web resource, intended exclusively for search robots, it contains information about the pages and links of your site that are subject to indexing.

    Simply put, this is such a special file that helps search engines do their work faster and better. Why is Sitemap.xml useful? It makes the indexing process much faster. As an example, you can see my Sitemap at http:///sitemap.xml.

    If you still do not have this file, create it right now. For those with a WordPress engine, download and install Google XML Sitemap plugin, it will automatically generate a map and update it as needed. If you have a different content management platform or a self-written site, google information on this topic on the Internet.

    5. Set up an html sitemap for people

    This map improves the ease of navigation for visitors, improves behavioral factors, and also helps to increase the indexing speed of the site as a whole, as it contains a large number of internal links.

    Html map- This is a separate page that is available to visitors and search engines. Bloggers often refer to it as "All Articles" or "Sitemap". This page displays all sections, categories, pages and articles of the Internet resource. In WordPress, an html map can be created in a few clicks using plugins Dagon Design Sitemap Generator or WPDS Blog Map.

    This is how the html map of my blog looks like - http:///vse-stati-bloga.html

    6. Setting up the robots.txt file

    Robots.txt file- this is a plain text file that contains a set of detailed step-by-step instructions for search engines, which contain the rules for indexing pages, sections, files, folders, directories, etc.

    This file is located in the root folder. What is it for? Robots.txt - plays an important role in seo optimization, as it can be used to prevent search engines from indexing system files, pages that do not contain useful content, and much more.

    7. Use microdata

    At the beginning of 2011, the search giants Yandex, Google, Yahoo and others announced to the whole world that they were introducing into the algorithms of their systems an innovative technology called micromarking, also called semantic markup.

    micro markup- this is the seo markup of the site pages, which uses special tags and attributes due to which search robots (PR) recognize and analyze the information presented on the web resource much faster.

    See what sites look like with micro-markup and without:

    Advantages of microdata in terms of SEO:

    attractive appearance of the snippet in the search results
    increase in the number of clicks on article titles
    improving overall relevance

    As you probably noticed, the topic is quite large, despite the fact that I tried to talk about all the important points briefly and to the point. As I said at the beginning of the post, I divided this material on the topic of seo site optimization on my own step by step instructions for beginners into 2 parts.

    >>> You can get acquainted with the second part by the link - "".

    After studying, do not forget to implement the knowledge gained, remember that water does not run under a lying stone. How do you like the article? What steps from the step-by-step instructions do you implement on your site? Would you like to add your own?

    In recent years, search promotion has changed significantly: new tools and support services are constantly appearing, the work of which is aimed at improving Internet resources. Competition is growing significantly, which causes the need to look for something new and productive. Search engines, in turn, pose more difficult tasks for optimizers to get into the TOP. Now it's not enough to just buy links and place good content on the site - there are about 800 parameters that are taken into account when ranking the issue. It is impossible to keep track of all these aspects, but among them there are those fundamental ones, by working on which you will be able to implement successful SEO (Search engine optimization) on your own.

    Search engine algorithms set new standards that do not allow slowing down development. We offer you effective tips on website promotion that will help you not only get into the top ten, but also constantly keep these positions.

    Step 1. How to start self-promotion of the site from scratch?

    The novice optimizer is faced with the task of finding out for himself the purpose of creating and promoting a resource. Most business owners do not understand what SEO optimization of an Internet site is for and how it functions. The knowledge of most entrepreneurs is limited to the fact that they simply aimlessly create Internet sites and do not know how to attract customers.

    If you set yourself the task of creating and promoting a resource, then be prepared to work on it on an ongoing basis. It will not work once to invest in a business and let everything take its course, as it will be a waste of time. The Internet is teeming with such sites that are not optimized for search engines and do not carry any value for users.

    Therefore, the first stage of SEO optimization in our step-by-step instructions is to determine the goals and plans that will help to implement the site:

    • determine the benefits that the resource can bring to your company;
    • what useful and interesting things you can give to your target audience;
    • how much are you willing to invest (time, effort, money).

    The more useful the resource gives users, the more valuable it is for search engines. Therefore, be prepared to create something useful and at the same time consistent with the algorithms.

    After determining the main tasks that will be assigned to the resource (informing the audience, selling goods, a place to spend free time, etc.), you can proceed to the next stage.

    Step 2. Internal organization of the site

    You will be able to organize search promotion on your own only if the resource is technically prepared. We are talking about code, on which many things depend: from usability to page loading speed. If everything is in order with the code, and the pages are still hanging, then you should pay attention to the hosting and change it if necessary. You should have a permanent specialist who will correct the code from time to time and remove unnecessary parts of it. In the future, such manipulations will help to implement promotion in search engines on their own, since a reliable base will be prepared for this in the form of a clean, optimized code.

    In the code, it is necessary to work out those elements that make the site heavy. An experienced programmer will not overload the page with unnecessary modules, and will also compress all images (the quality should remain unchanged).

    When you hit the page again, you can avoid loading using caching. The page will already be stored in the cache and it will not take time to open it. This applies to those pages that contain only static elements.

    Step 3. Design

    The external shell of the site forms the first impression for visitors, which is important for self-promotion in search engines. The design should be extremely clear, created according to all the rules of usability. Color and composition solutions should correspond to the theme. For example, a company that specializes in the manufacture of equipment cannot have a pink-colored website.

    Visitors should have pleasant associations with your resource. All important components should be visible, such as feedback forms, call buttons, and more. Readable text will be a plus, because only because of the discomfort while reading, the user can leave your resource and switch to a more comfortable one.

    If you have an online store with a huge number of products, you will need filters for convenience. This will place potential buyers and turn their routine searches into a pleasant procedure.

    Now it is impossible to imagine a good site without a mobile version, since more than half of users use smartphones to search for information and order goods. Responsive design makes it possible to present users with a beautiful picture, no matter what device they use to access your resource.

    Step 4. Content preparation

    The next step in step-by-step website promotion is content preparation. The text content must comply with the following parameters:

    • uniqueness. Find a good copywriter who can meet the uniqueness parameters and still write interesting texts. Not for every subject it is possible and necessary to write articles with 100% uniqueness, since the presence of specific vocabulary can exclude such a possibility;
    • structure. The text should be divided into logical parts, each of which is titled. Enumeration lists will also help you navigate the text;
    • content. The article should not only perform SEO functions, but also be interesting to users. It is necessary to reveal the topic of the article, write in a simple and understandable language, do not overload the text with key phrases, and then the article will appeal not only to the audience, but also to search bots.

    The articles must contain phrases from the semantic core, which will be used to independently promote the site on the Internet. It is necessary to analyze competitors before promoting a page for any query. All keywords are divided into groups, in each of which the main phrase is highlighted. It is the main one, according to which the promotion of the resource will be carried out.

    Step 5. Help in navigating the site

    Another stage of our step-by-step instructions for successful SEO optimization is the creation of all conditions for a comfortable and hassle-free navigation through the resource. Creating a sitemap easily solves this problem. It is necessary not only for users to facilitate the search for the desired sections, but also for search engines that will take into account the presence of the map when ranking.

    It also requires proper internal linking. Referring in one article to another published on your resource, you draw the attention of readers to other useful materials. Plus, behavioral factors improve, as users spend more time on resource pages. Linking can be successfully implemented if you create a blog on the site and share thematic materials with visitors.

    Step 6. Indexing

    In our instructions for SEO optimization, the matter comes to familiarizing a prepared web resource with search bots. Before opening access to the site, you need to make sure that the self-optimization of the site is performed correctly:

    • the content is unique and interesting;
    • pages load quickly;
    • the system pages are hidden and everything functions smoothly.

    You can ask someone to test the site, try to order a product, climb the pages and describe their experience of using it. This procedure will help you determine whether the resource is ready for indexing and whether users will like it.

    When everything is ready, you can open the site for Yandex and Google search bots. To speed up indexing, you can add the resource to the system yourself (Yandex.Metrica, Google.Analytics), which will also help you track statistics.

    Step 7. First steps in independent SEO promotion

    Competitor analysis is what you need to start promoting a site after it gets into the index. The novice optimizer needs to determine how competitors are driving traffic and through which channels.

    You should not abruptly apply all methods (buying links, a lot of new publications, etc.), since such surges will seem unnatural for search engines. It is necessary to do everything progressively, the main thing is to move towards attracting the target audience.

    For starters, social networks will be an excellent tool, where you can directly communicate with users, answer questions in a relaxed atmosphere, inform about new products, promotions and sales. You can create a page for your company or publish advertisements in promoted publics. In any case, you will arouse the keen interest of the public.

    Step 8. Link mass

    When the audience has already warmed up a little, and search engines have seen the first positive changes in behavioral factors, you can start building link mass. Here it is important to slowly and regularly add momentum, otherwise you can run into search engine filters.

    In order for the purchase of links to be as efficient and safe as possible for your wallet, you need to contact a trusted exchange. SAPE specialists will show you how to promote a site for high-frequency queries and not go broke ().

    Step 9. Work on a permanent basis

    To stay in the top ten, you will need to constantly work on SEO-promotion of the site yourself: create new interesting content and publish it regularly, which is highly appreciated by Yandex; also promote your Internet site with the help of such third-party resources as questionnaire sites, forums, post articles on other sites. Communicating with users on blogs on behalf of the company will also bring good results, since you will always be in the public eye.

    conclusions

    In our step-by-step instructions, you learned how to make website promotion yourself. Work with the resource should take place on an ongoing basis, the site must be improved according to the requirements of search engines. In order for users to enjoy using your site, you should regularly warm up their interest and connect various channels to attract the target audience. In this case, you will be able to recoup the resources spent on independent SEO promotion.

    Positions and attendance are the main indicators of the effectiveness of SEO promotion. For the sake of objectivity, we will consider more complex examples - requests with high competition and a commercial component. We have two topics and two pages:

    Both topics can be monetized using the CPA model - selling insurance and offering a service to check the possibility of going abroad. In both topics, “there is money,” which means there is competition. You can see it without tools, just look at the issue.

    Positions in Yandex:

    Traffic in the last 12 months:

    Positions on Google:

    Being cute for Yandex and Google at the same time is possible, and moreover, the basic principles of promotion are similar. However, the situation when one search engine prevails over another is very common. Including in our examples, an example of a page in the Yandex TOP is practically not presented at the beginning of Google search results for similar queries, and vice versa, an example of a page in the Google TOP has modest indicators in Yandex. Let's analyze the tricks for each PS separately.

    5 chips of free promotion under Yandex

    SEO starts before the page is created. The first thing you need to know is how users search for information. To do this, use Yandex.Wordstat or see the hints in the search bar. For example, follow this link to find out exactly how people search for a product. For example, you will find out that they specify the query “health insurance”, also people care about the price and answers to various questions, for example, “do I need insurance”, etc.

    Use the received keywords inside the article, focusing on the density indicator. Keyword density is a measure of how often keywords are used in a text. For verification, there are special services:

    The younger the site, the more careful you need to be. For projects up to a year old, it is worth staying within 3%. For older sites, the bar can be raised, but you should not go beyond 6%. For spamming keywords, you can get sanctions from the PS for trying to manipulate the issuance. In our example, the page has the following density values:

    Only the lazy did not say that the article should be unique. But do not forget that the article also has headings. They must also be unique. Moreover, the site, as a rule, has two headings at once:

    • Title - displayed in a tab in the browser;
    • Title on the site - displayed on the page;

    Use them to promote. To do this, use keywords inside the title, while putting the most frequent and important ones at the beginning of the title. Try to choose a unique text, do not copy the same title for the hundredth time.

    Title and title can and should ideally be different. In this case, the title on the site should be framed in

    . When forming the title of the article, do not forget about live readers, since the search robot is not the only one who will interact with the page. We have already written about how to apply knowledge in practice.

    The same applies to subheadings within an article. Break information into logical blocks, separate them with meaningful subheadings.

    Use all possible ways to provide content:

    • Text;
    • Images;
    • Video;
    • tables;
    • Marked lists.

    We mentioned this. Nothing has changed: Yandex, like people, loves various forms of presenting information. In addition to this, it is worth considering:

    • Write pictures ALT + Title;
    • Set the name of the picture in Latin, which includes the key;
    • Tables are hard to uniqueize, but worth it;
    • Try to use your keywords in bulleted lists.

    Don't forget to use manual internal linking. Link to the page you want from other pages on your site. Use both anchors, for example, #buy insurance in the USA#, and non-anchor links - #following the link#, #we wrote earlier#, etc.

    5 tricks of free promotion on Google

    Google loves long reads. Large articles that reveal the topic from all sides. However, Google does not like volume for the sake of volume. There is no algorithm for how many characters should be in an "ideal" article. Alternatively, you can peep the volume from competitors who are already in 1-3 positions for the query you need. Ultimately, it is important to find a balance between volume and usefulness, you must always pursue the main goal - the article should completely close the user's question.

    The article should give the user an answer to all questions so completely that the reader no longer googles. If you are in the TOP or near it, and traffic goes to you, but the reader quickly closes the page, returns to the search engine and looks for the same question again, then it is a matter of time before Google removes your page from the TOP.

    When a user selects a result on a Google search page and clicks on a link, they are not immediately taken to the site. First, the search engine redirects the user to a special tracking page and only then to the site. This happens quickly and automatically. Artificially boosting behavioral factors in the long run will not work, so focus on the quality of your content.

    Keep the material updated. Google will notice any change in tact, and this will be another plus for you. If your site system allows, then not only refresh the page, but also change the publication date or add an update date. It makes no sense to do this without updating the content, updating the information is more important than changing the date.

    An example of a page about traveling abroad: last year the amount of debt changed from 10,000 rubles to 30,000, after which a person may become restricted to travel abroad. Many sites remained with the old numbers and gradually their positions sank. By quickly replacing figures and facts in the article, you can bypass even more eminent competitors.

    Try to keep the pages up to date. To automate, set up Google Alerts on topics of interest to you and get a weekly summary of your queries.

    Make sure your articles are commented on. If you don’t have an audience yet, then do it yourself (from different profiles). Alternatively, you can order comments on your site on special exchanges. This is especially important to do the first time after the release of the material. It is important to keep the comments as realistic as possible, use keywords internally and simulate live communication.

    Information that search engines have ceased to take into account meta tags slips with enviable regularity. Here, webmasters and SEOs are divided into two camps - some do not believe in their benefit, others continue to fill in the Description / Keywords fields on each page. Google announced 9 years ago that the keywords meta tag does not affect search results in any way. Sosnovsky's experiment proved in practice that filling in these fields can be neglected in the case of Yandex. Therefore, this can indeed be neglected, but in 2019 it cannot be neglected:

    • The presence of a mobile version of the site;
    • Page loading speed;
    • Full translation of the template;
    • Removing unnecessary links or closing them in nofollow;

    How to independently and for free promote the site

    The famous phrase of Bill Gates - "Content is king", said back in 1996, has not lost its relevance in 2019. Content is still important for successful SEO. You must provide the reader with useful information that fully reveals the topic and answers the user's question.

    If you have a limited budget or none at all, then focus on content. Take note of our material,. The ability to buy links will improve your position. Both sites in the example also get backlinks in different ways, but in this case, the links are not the basis for promotion.

    In 2019, you should take a closer look at LSI copywriting. This method replaced the classic SEO copywriting, where only keywords were used and their density was constantly measured. LSI copywriting is built on the content and meaning of the text, where, in addition to keywords, various synonyms, word forms and other words and phrases are used that are close and characteristic of the topic in their context.

    For example, going back to the US insurance example, the words "medicine", "illness", "pills", etc. just are the techniques of LSI-copywriting.

    Share your observations and best practices on free SEO project promotion in the comments.

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