Huawei whose company. Honor and Huawei: are they the same company? What is the difference? Development of one of the largest companies in China

Huawei is one of the largest Chinese communications companies, as well as one of the largest smartphone manufacturers. This company is well known in Russia, where its devices are a success.

Often, some of the company's devices are called Huawei Honor, although this is not entirely correct. Why? Honor is a separate brand of Huawei, which appeared in 2013, so smartphones under the first brand should be called Huawei, under the second - like Honor, for example, Honor 8 Lite.

And this is Huawei Nova:

Note that the logos are different.

Why does the company need an additional brand? This is explained by George Zhao, director of Honor: he says that the difference lies primarily in the promotion and distribution of devices. In addition, Honor smartphones are designed for a younger audience of users, thanks to which Huawei has been able to expand the circle of potential buyers. Honor advances through modern means of communication, including through social networks, but sales of smartphones occur mostly through online stores. For what? This allows you to reduce costs as well as reduce the cost of devices.

It is important to understand that there is no difference between the software. Moreover, often some models are very similar to each other. For example, compare Honor 8 Lite and Huawei P8 Lite 2017:

Which is better - Honor or Huawei, you ask? The question is posed incorrectly, because we have one company, although it is represented by different brands. The choice is entirely up to the buyer.

The allocation of individual brands and sub-brands by smartphone manufacturers is a common thing for today. BBK is being developed by three subsidiaries in parallel: Oppo, Vivo and OnePlus. Lenovo has Moto and ZUK sub-brands in its arsenal, while Xiaomi allocates budget devices to the Redmi line. Huawei is also doing this, releasing smartphones under the main brand and sub-brand Honor. Naturally, the question may arise, which is better: Huawei or Honor smartphones? How are they different anyway?

Why the Honor brand is needed

Answering questions from reporters, George Zhao (head of the Honor division) gave a clear explanation a few years ago. The sub-brand was created to promote low-cost smartphones aimed at active youth. Huawei is smartphones of all categories, and their promotion is very similar to that of Samsung. And Honor is online sales and more aggressive (and attractive for the client) pricing policy.

And the name Honor itself is more convenient for the world market. In the original, Huawei is pronounced close to "wa-wei", but it is sometimes difficult for a European to say it exactly like a Chinese. With the English word Honor, there should be fewer such linguistic problems.

What is the difference between Honor models and Huawei

To put it briefly: in both lines there are devices of a different plan. Competition in the market has led to the fact that a clear distinction between brands has blurred. Now the manufacturer himself is simply developing both directions, and sometimes uses different names for different regions. The differences may lie in the support of different communication standards, memory sizes and additional functions (like the presence / absence of NFC or a fingerprint scanner). It is impossible to say unequivocally which is better: it all depends on the model.

There are other smartphones that came out under two names in parallel, but they have already been discontinued and have almost disappeared from sale. As can be seen from the list, the manufacturer does not make a clear division (for example, branding improved versions with the main name): it happens that Honor is slightly better than its counterpart, and sometimes vice versa. Therefore, it is impossible to say unequivocally which is better. In order not to be mistaken, it is better to take the version for your region. That is, the same Huawei GR5 (2017) will be better for Ukrainian buyers, and Honor 6X for Russians.

The site browser has studied the history of one of the leading providers of new solutions in the field of telecommunications. Huawei, whose name translates as "China's achievement", is one of the top three mobile phone distributors after Apple and Samsung, and is gradually expanding its influence around the world.

Chinese companies are often controversial. Some call them phenomena that have a great impact on the world economy. Others point out that the success of enterprises from this region is primarily due to the rapid economic growth within the country, and therefore, in the international market, such corporations do not represent anything. Be that as it may, by now the whole world has already appreciated the prospects of Chinese brands - mainly thanks to companies like Alibaba that have managed to create a name for themselves abroad.

Such companies include the telecommunications giant Huawei. The brand is widely known not only for its capitalization exceeding $40 billion, but also for its unique approach to working with clients, orientation to foreign markets, as well as constant investment in innovation.

Huawei was founded in 1987 by Zhen Zhengfei, an engineer who previously worked as a tradesman in the Chinese military. The name of the company is translated from Chinese as "the achievement of China", which symbolizes the pursuit of growth, development and innovation.

In 2007, the company continued to use joint ventures to promote its own technologies and strengthen its position in international markets. This year, Huawei joined forces with US-based secure storage developer Symantec. So in 2008, Huawei-Symantec was born, becoming one of the world's leading developers in the field of data protection. At the moment, the brand owns almost 300 patents in this industry, 30 of which are considered standards. In 2007, an agreement was reached with Global Marine Systems, one of the leading companies in the field of undersea telecommunications. The purpose of the transaction is the joint development of solutions in the field of submarine cable networks.

The highlight of 2013 was the beginning of the confrontation between the company and its main competitor in the smartphone market - Apple. Top managers of Huawei allowed themselves to ride several times over the latest achievements of the corporation, declaring the lack of new ideas at Apple after the death of Steve Jobs.

In 2014, the struggle of the giants continued. In February, a video appeared on the network in which Huawei chuckles at Apple and announces its performance at MWC2014. By the way, there the audience was first shown the Media Pad X1 tablet, recognized as the most compact in the world. The degree of confrontation between Apple and Huawei has increased.

In the fall of 2014, the Chinese manufacturer began selling a new flagship called the Ascend P7. The smartphone, like the previous ones, received mostly good reviews from analysts. In the same year, the flagship tablet Ascend Mate 7 was introduced, traditionally positively received by the audience. The line was diluted with several budget models.

In 2014, the company announced a plan to upgrade 4G technology to 4.5G. The chip of the new solution will be an increased download speed - about 6 GB / s, as well as support for 100,000 connections per square kilometer. The preliminary date for the introduction of this technology was 2016.

The company continues to invest in new technologies. In particular, $30.7 billion was invested in the development of new solutions in the field of broadband Internet. The growth of the company's net profit continued: it reached $4.5 billion.

In 2015, Huawei continued its attacks on Apple, in particular, declaring 2020 the end of the iPhone era. The release of seven products on Android was also announced. Among them are MediaPad M2, Huawei Nexus 6P, Huawei G7 Plus and Huawei Enjoy 5. This approach to the release of new devices is largely associated with the desire to end Apple's hegemony, as evidenced by Huawei's aggressive campaign against the American corporation.

Apparently, the Chinese manufacturer currently has bright prospects. During the third quarter of 2015, Huawei's sales in the smartphone market grew by 72%, and growth affected not only China, but also Europe.

In 2015, the company demonstrated the operation of 4.5G mobile Internet with a download speed of 1.2 Gbps. Its widespread introduction is expected next year, and, according to the brand, this is only an intermediate stage before the introduction of 5G.

Summing up, we can say that Huawei is a progressive company that has played a significant role in the development of modern telecommunications technologies and the mobile market. According to the corporate ideology of the brand, the main goal of the Chinese manufacturer is to create value for customers, which he undoubtedly succeeds.

Huawei is one of the most innovative brands in the world right now. The company introduces a huge number of new products every year, providing most of the world's population with high-quality communications and high-speed Internet. At the same time, the brand does not stop for a second and strives to find more and more effective solutions in this area.

Honor has become one of the fastest growing smartphone brands in Russia. Just recently, he celebrated the second anniversary of his work in our country, and you already heard about luxury smartphones - from the flagship Honor 8 Pro to the massive Honor 5C.

In this article, we will tell you how the brand appeared in 2013 and what achievements it has made along the way.

What is Honor and how it differs from Huawei

Honor is a leading electronic smartphone brand that is part of the Huawei Consumer Business Group. The name in translation from English means "honor", and in Russian the brand sounds like "onor".

Very often in Russia, sellers, buyers, and even IT journalists call Huawei Honor smartphones, which is not entirely correct. After all, Honor is not the name of the lineup, but almost a company within the company.

So what is the difference between Honor and Huawei? Honor President George Zhao says they are fundamentally different in how they promote and distribute devices. If Huawei is at its core a classic smartphone manufacturer, then Honor is a brand of a new formation.

The Honor brand is aimed at socially active consumers who are younger than the audience of the Huawei brand, due to which the company has expanded the circle of potential buyers.

Huawei emphasizes that Honor does not have its own R&D, so there is no internal competition between brands, just as there is no difference in the quality of the hardware or software component of smartphones.

“Honor has always been dedicated to people young at heart, encouraging them to achieve their own goals and inspiring them to share unique opportunities. Our business model is simple enough: to create the best technology available to people and meet the needs of the digital generation to become their favorite brand. We see ourselves as agents of change to help people explore the world around them, unlock their potential and fulfill their dreams,” adds George Zhao, President of Honor.

Honor smartphones are promoted among young people through social networks and other modern means of communication, and are sold mainly through online stores. This allows you to reduce costs and make the devices themselves more attractive than many competitors.

Brand ambassadors

Honor collaborates with celebrities and famous people in various markets, influencing consumer tastes and embodying the spirit of the brand - for the brave ("For the Brave").

Brooklyn Beckham, the son of a famous English footballer, has become Honor's Global Ambassador. One of the reasons for choosing Brooklyn as a global ambassador was its high activity in social networks, which has a positive effect on advertising among young people. The star appears in the company's commercials and constantly uses an Honor smartphone.

In Russia, Alisa Dotsenko, a participant in the popular show “Dancing on TNT”, became the Honor 8 brand ambassador. The girl constantly shares her emotions from a smartphone on her Instagram. Most of all, she liked the Honor 8 camera, photos from which she constantly posts on social networks. Alisa Dotsenko leads an active lifestyle, runs a dance school, travels a lot and conducts dance master classes all over Russia. She inspires, motivates and energizes.

Alisa Dotsenko’s company in the team of Honor 8 ambassadors was made up of no less popular faces: the star of the MUZ TV channel Alex Khomenko and the famous roofer Dmitry Lazykin.

Alexander Khomenko, a well-known presenter and blogger, has been the Ambassador of Honor 8 for the second year already. He highly appreciates the quality of the smartphone and has been an admirer of it since the previous model.

Alexander notes that while using a smartphone, he began to take pictures as a staff photographer of an international glossy publication, and thanks to a powerful battery, he is always online, because this is necessary for a blogger. And, of course, Alexander appreciates individuality, because Honor 8 is not like everyone else.

Alexander Khomenko perfectly matches the values ​​of the brand and perfectly complements the stellar cast of Honor ambassadors.

Dima Lazykin is an architect by profession, but has been taking photographs for 6 years. From a hobby it has grown into a main occupation. Dima travels a lot, over the past year he made more than 50 flights.

Travel is a small life. This is where he lives now. And the Honor 8 smartphone gives him the opportunity to see an unfamiliar city and himself from the best side. “The roof gives me the opportunity to see the city and myself from a new better side: there are no barriers, walls and borders, and this is the feeling I strive to convey to others through my photographs,” says Dima.

In addition, the brand enters into partnership agreements with filmmakers. For example, the protagonist of the blockbuster Doctor Strange uses Honor 8.

Honor has a lot of fans around the world and the company supports them in every possible way. Contests are held on social networks in which you can win brand new smartphones.

Last year, the "Honor Community Cup" was held, which was held in conjunction with Gameloft. By the way, the team from Russia won the second Community Cup.

Sales are skyrocketing

Thanks to its aggressive pricing policy and the baggage of Huawei's developments, Honor has rapidly begun to gain popularity. The brand's products are now available for purchase in 74 countries.

The manufacturer does not disclose exact sales figures, but says that Honor smartphones have become key in their price segments in the markets of such European countries as France, Finland, Sweden, Italy and Germany.

Company devices

The first smartphone presented under the independent brand Honor was Honor 6. The device was shown in June 2014 and a few months later it went on sale in Russia.

The Honor 6 was equipped with a 5-inch Full HD display, 3GB of RAM, a powerful octa-core processor and a glass body. For such characteristics, the manufacturer asked for quite ridiculous money.

For example, in Russia, the gadget was sold at a price of 16,990 rubles. It is not surprising that the smartphone was a success. By the way, this model can still be found in many stores - even in 2017 it is quite relevant.

Honor 6 Plus followed, an enlarged version of Honor 6. The main feature of the smartphone was two cameras that allowed you to take pictures with a beautiful background blur.

Now the technology has taken a long step forward and almost all manufacturers use the dual camera module, but in 2014 it was really an innovative “trick”.

In the fall of 2015, Honor 7 appears on sale in Russia. The smartphone boasted a metal case, 3 GB of RAM, a powerful eight-core processor of its own production, a fingerprint scanner and a capacious battery.

An additional SmartKey button opened access to the most popular services, in Russia it was used to access Mail.Ru services.

In 2016, a lot of Honor brand smartphones came out and each of them became a bestseller in its price segment, offering attractive features at a reasonable price.

The company's flagship Honor 8 immediately won people's love. He received a beautiful glass case with a lot of colors, a dual camera, 4 GB of RAM and 32 GB of internal memory, as well as a new USB Type-C connector.

The company constantly invests in the development of new technologies. At the end of last year, HonorMagic was introduced to the Chinese market - one of the most innovative smartphones at the moment.

The device is equipped with intelligent sensors and face recognition technology. The WiseScreen sensor allows you to unlock your phone by looking at the screen. The smartphone display automatically turns off and locks when the device is put into a pocket or simply turned upside down.

The FaceCode intelligent face recognition feature provides 100% privacy by showing messages and notifications only when the owner is identified.

In addition, HonorMagic supports the revolutionary MagicPower fast charging technology - in 20 minutes the battery is charged by 70%.

In 2017, the manufacturer does not stop there, releasing two new versions of the popular smartphone Honor 8. Its simplified version - Honor 8 Lite and enlarged - Honor 8 Pro have appeared on sale.

Instead of totals

The history of the Honor brand continues and, undoubtedly, new heights await it. Despite its young age - only four years old, the company feels confident in the market and continues to release more and more interesting gadgets each time, designed for the audience of the Internet space.

The Honor brand has become strongly associated with quality and outstanding performance. In terms of parameters, smartphones of this brand have no competitors.

Huawei is a leading global provider of infocomm solutions that aims to enrich people's lives through communication. Thanks to our innovative customer-oriented developments and a developed partner network, we have achieved high results in the development of telecommunications networks, terminal solutions and cloud computing systems. Huawei's 180,000 employees around the world strive to create the best possible environment for operators, enterprises and end users by providing them with competitive solutions and services. One third of the world's population uses our innovative products, solutions and services in over 170 countries. Founded in 1987, Huawei is a private company wholly owned by its employees.

In 1997, Russia became the first foreign market for Huawei. The history of the company in Russia on the site.

Huawei mission

We create value for our clients. Huawei has already built more than 1,500 networks in cooperation with telecom operators, giving a third of the world's population access to the Internet. We help our enterprise clients build agile networks, including open cloud platforms, to improve operational efficiency and drive innovation in areas such as urban security, finance, transportation and energy. Huawei smart devices and smartphones improve the integration of digital technologies used in work, daily life or entertainment.

We contribute to the development of the industry. Huawei upholds the principles of openness, collaboration, and shared success. By joining forces to develop innovative products and solutions with our partners and colleagues, we increase the value of information and communication technologies, creating a sustainable ecosystem of mutually beneficial cooperation. Huawei is actively involved in more than 300 standards organizations, industry associations, and open source communities. The company has already submitted over 43,000 standardization proposals, facilitating more efficient collaboration across the industry. We work with partners to innovate in rapidly growing areas such as cloud computing, software-defined networking (SDN), network function virtualization (NFV), and 5G. Together we ensure the continuous development of the industry based on productive cooperation.

We stimulate economic growth. In the countries where Huawei does business, tax revenues increase, new jobs are created, and the ICT value chain is stimulated. But more importantly, the company brings to the market innovative ICT solutions that contribute to the digital transformation of all sectors of the economy and, accordingly, economic growth and a significant improvement in the quality of life.

We contribute to sustainable development. Adhering to the principles of corporate citizenship, Huawei is making significant efforts to bridge the digital divide. We are acutely aware of the role that telecommunications play in emergency situations that require rapid response: for example, in areas of West Africa affected by the Ebola epidemic, during the radioactive contamination in Japan after the tsunami, and after the powerful earthquake in Sichuan, China, when our specialists made every effort to restore communication networks in the affected regions and ensure the uninterrupted operation of critical telecommunications equipment. As part of promoting sustainable development, we are also helping the next generation of ICT professionals succeed through the Seeds for the Future program. Higher education students have the opportunity to visit China, receive training and gain first-hand experience in the industry.

We provide motivated employees with ample opportunities for growth. One of Huawei's core values ​​is to enhance employee engagement in a variety of ways. Evaluation of the performance of employees and selection for leadership positions are made in accordance with the results achieved and the degree of responsibility. We offer a global professional development platform to enable young professionals to take on increased responsibilities and accelerate their careers. More than 170,000 Huawei employees can expect to be rewarded for their efforts and receive a unique experience.

Huawei Strategic Vision

Over the past 28 years, Huawei employees have helped the company achieve its enduring core strategic goal by avoiding easy decisions and other short-sighted opportunism. Demonstrating a holistic and practical approach in all areas of its activities, the company systematically invested in development and for many years purposefully increased its potential for technological breakthrough. Commitment to this strategy comes down to Huawei's core values ​​of customer focus, greater engagement, persistence in achieving goals, and growth through a critical view of one's own business.

The digital age has opened up tremendous opportunities for us. Huawei strives to make the most of them, moving decisively on the path to creating a world of communication without borders.

2016: outstanding results

In 2016, each of Huawei's divisions (Carrier, Enterprise and Consumer Business Group) managed to achieve strong growth compared to the previous year.

The company's total revenue was 521.6 billion yuan ($75.1 billion), up 32% from 2015. Net income reached 37.1 billion yuan ($5.3 billion), up 0.4% year-on-year. In 2016, Huawei continued to invest in future development, resulting in a total R&D investment of 76.4 billion yuan ($11 billion).

In 2016, Huawei Carrier BG generated 290.6 billion yuan ($41.8 billion) in revenue, up 24% from a year earlier. The excellent performance was achieved by driving digital transformation and leveraging opportunities in the cloud, video, IoT segments, as well as by optimizing operations.

Working closely with partners, Huawei Enterprise BG creates information and communication technologies for the digital transformation of key vertically oriented industries such as finance, energy, government and public safety. In 2016, the division's revenue was 40.7 billion yuan ($5.9 billion), up 47% from a year earlier.

Thanks to product innovation and growing global brand awareness as a premium gadget manufacturer, Huawei Consumer BG shipped 139 million smartphones last year, generating 179.8 billion yuan ($25.9 billion) in revenue, up 44% from last year.