How to create a company page on Facebook. Creating a company page on Facebook: from A to Z

Hello, dear readers! Welcome to second lesson free course ""!

So, we move on to creating a page to promote your company, brand, organization or project on Facebook.

If you are not very familiar with Facebook, then I recommend that you do not skip the lessons and follow all the instructions step by step. There are some page elements (eg short link, page title, etc.) that are difficult or impossible to change in the event of an error. For this reason, it will be better if you consistently follow my recommendations so as not to mess things up and do everything right the first time.

If you do not yet have a personal Facebook profile, register

If you already have a personal Facebook profile, that’s very good! You can immediately start creating a new page.

If suddenly you are not yet registered on social media. network, then I recommend that you start with registration. Note not a personal profile with the page name, but a profile with your real name. Facebook is now actively blocking anyone who uses personal profiles for other purposes or gives themselves fictitious names like Vera Veronica. Be careful and don’t joke with Facebook, because if you lose your profile, the page will go with it (if it only has one administrator).

Registration of a Facebook page without reference to a personal profile. Is it worth doing?

Facebook has the ability to create pages without a personal profile, but I DO NOT RECOMMEND this option, since such pages have fewer functions, and Facebook is more strict about them.

For example, you will not be able to fully interact with other users (personal profiles), searching on Facebook will not be as convenient, you will not be able to share posts from your page and you will not be able to invite friends. Moreover, if you decide to create your own Facebook profile (or if you already have one), then you will need to constantly switch - log in and out of Facebook. This is very inconvenient! It will be better if you manage the page as a manager from the very beginning, i.e. using your personal profile.

TASK (IF THERE IS NO PERSONAL PROFILE)

2. Enter your details and register a profile

Note: Facebook loves only real names , so use your real name, not Vika Vikusya, etc. Sooner or later, Facebook will determine that this is not your real name and may block the profile, so be careful. At any time, Facebook may ask you to verify your name using an official document (passport, driver's license). If you cannot prove that your real name is Vladimir Putin, then you are in trouble! If you are blocked as the manager of a business page, then you may lose the entire page, since you will no longer have access to it. For this reason, I advise you to take Facebook’s rules seriously and act as it requires.

Let's start creating a Facebook page

To create a new Facebook page, follow the instructions in the video. Link to create a new page.

(Last update: 11/22/2018)

Hello friends! Our topic today is How to Create a Facebook Page. The most popular social network on the Internet is, of course, Facebook. It would be stupid not to use Facebook for free for your website/blog. To do this you just need create a brand page on the social network Facebook. In our case, the brand is your blog on the popular free Blogger platform.

How to create a business page on Facebook

Mark Zuckerberg's Facebook is an excellent marketing tool to promote your blog among your target audience. You just need to create your own page and fill it with announcements of your articles that you publish on your blog. One of the advantages of this service is indexing by search engines, which means that Facebook pages can be seen by all Internet users, even those who do not have their own account on this social network. So, if you have decided that you need a page for your brand.

Before you start, prepare a good photo, such as your blog logo. Creating a Facebook page will take very little time. Create a place for people to learn about your favorite blog. I’ll show you mine as an example of what your page will look like.

Bloggera School Facebook Page:

In order to create a page for your blog on Facebook, go to this link. First you need to select your type of activity, click “Brand or Company”:

A window will open where you need to select a category - Website:

Enter the name of your page, or maybe the name of your blog. Agree to the terms and click “Get Started”. Next you will be taken to the logo or photo upload page:

You can skip uploading the photo by doing it later. Then on the next page you will be offered to invite friends, talk about your page, and so on:

Click continue. Here is general information about your page. Add some basic information so that people who visit the page know more about it:

Click continue. Now you can fill your Facebook page with information. When you publish several announcements on your page, it will already look more attractive. And in order for you to automatically publish announcements of your articles on your Facebook page, you can use the automatic posting service from the RSS channel of your blog: Rss Graffiti 2.0 or

Types of Facebook Business Pages

Local business or place Suitable for all organizations for which geographic location is important: shops, cafes, restaurants, hospitals, hotels. To register a page, you need to indicate the name, phone number and full address: zip code, region, city, street and house number.

Company, organization or institution Suitable for large companies, public organizations, media, political parties. To register a page, you just need to enter the company name; no address or phone number is required.

Brand or product Suitable for anyone who plans to promote products on Facebook. To create a page, you need to specify the brand or product name.

Performer, band or public figure Suitable for creative teams and public people: bloggers, artists, officials, journalists. To register, simply enter the person's name or group name.

Entertainment Suitable for marketers promoting entertainment and educational products: books, podcasts, festivals. To create a page, you need to add the product name.

Common cause or community Suitable for pages that do not fall under other types. Typically, “Common Cause or Community” is used when they want to unite people with similar interests. For example, on Facebook there is Yorkie Dog Club , accounting community , associations who want to make palliative care more accessible to sick children. To register such a page, just enter a name.

Everyone has types pages with the exception of “Common Cause or Community” are categories. The category specifies what the page is dedicated to. For example, the following categories are available for local companies: restaurant, grocery store, travel agency, family doctor. For brands and products: furniture, home appliances, jewelry, video games and others.

How to choose a username

1. The name must be unique and contain at least five characters.
2. The name may contain Latin letters, numbers, dots.
3. You cannot use common terms and extensions (.com, .net).
4. Periods and capital letters cannot be used to make a name unique. For example, alexnovikov55, Alex.Novikov55 And alex.novikov.55 Facebook considers it the same name.

2. Customize

General settings

In this section, you can change basic settings that will help you manage your page effectively.

What roles are there on a Facebook business page?

Administrator- owner of the page. It performs any actions and controls user access to the page.

Editor has the same powers as an administrator. The only difference is that it cannot control user access.

Moderator sends messages in the messenger on behalf of the page, responds to comments and deletes them, bans visitors, sets up targeted advertising, views statistics and sees who posted on behalf of the page.

Analyst looks at statistics and sees who posted on behalf of the page.

Live page representative can go live on behalf of the page from a mobile device.

3. Customize the template

Templates

This is the markup of a business page; it determines which buttons and tabs will be active. Facebook selects a template automatically based on category, but you can change it.

Facebook offers nine templates: Restaurants & Cafes, Company, Venues, Shopping, Nonprofit, Policies, Services, Video Creator, and Standard. To see what buttons and tabs are included in the template, click Show Details. If you find it difficult to choose a template, select “Standard”.

Tabs

Available tabs are “Home”, “Publications”, “Reviews”, “Groups”, “Store”, “Offers”, “Photo”, “Events”, “Video”, “Information”, “Live broadcasts”, “Notes” , "Services", "Community".

5. Fill with information

Map and operating hours

Available only to companies and public people.

Company information

All category pages allow you to add a foundation date, but some have additional features available. For example, restaurants can indicate what kind of cuisine they prepare, whether it is possible to reserve a table or order delivery. See what opportunities are available to you.

Facebook is considered one of the most popular social networks in the world, so many people use this platform to promote their business or brand. This site is used daily by a huge number of people, so finding your target audience among them will not be difficult, the main thing is to properly design and configure your page. Your page should be visually attractive and accessible to users; how to do this will be discussed in this article.

Creating a Facebook page is an important step in promoting your brand. But you need to understand which type is right for your case. If you have your own business and have more than 5,000 friends, then you simply need to create a page. Otherwise, use the profile. So, let's look at the stages of creating a page on one of the most popular social networks.

1. Select a category

This stage is very important. You need to make sure that users can find you quickly and easily, so think carefully about which category to classify your page into.

group or community;

company, organization or institution;

artist, musician group or public person;

local business or city;

entertainment;

• brand or product.

2. Specify the category

At this stage, you need to specify the category; for this you need to indicate what type of business you are running. There can be a huge number of types, ranging from Hand Made products to IT products.

To understand why it is important for you to integrate your business with Facebook, read interesting facts about this social network:

1. Facebook has about 1.65 billion active users every month, and 1.09 billion people use the social network every day.
2. About 1.51 billion mobile users use the site per month. Approximately 989 million people visit the network daily from mobile devices.
3. It is considered the most visited social network in the world.
4. The Facebook app is the most used of the apps.
5. The average number of friends users have is 155 people.
6. Every day, videos on this site are viewed 8 billion times.
7. Facebook users watch 100 million hours of video every day.

3. Let’s start creating a timeline for our brand

First you need to choose a cover for the timeline, it should be 851*315 pixels. The timeline cover should not contain any calls to action or price information. Experts also recommend choosing a unique and eye-catching image.

When it comes to posting to pages, a good rule of thumb is when you use a link in a post, insert the URL first and then remove the extra bits to make the link look neater.

Also install apps on your timeline - this will help attract and keep people on your brand page. Dedicated apps can also help you integrate with other social media channels. Be sure to check the app before using it, many of them are poorly made and do not work effectively. If an app looks weird, don't use it. Before downloading the application, read reviews from users who have already used this product.

If you want to draw attention to any information, use the “Highlight” option. Thanks to this function, the post will be stretched across the entire timeline and will attract new customers. Highlighting posts works equally well for videos and images.

You can also use pinning posts if you have important information and don’t want it to get lost among many other posts. To do this, you need to select “Pin to top” in the settings. After clicking this button, the post will be the first in the timeline for a week.

It is recommended to use the pinning function if you want to promote an event, competition, or create a new group of photos. There is no limit on the number of times this function can be used, so you can pin the same post as many times as you want.

The article describes the main points that you need to pay attention to when creating a page on the social network Facebook. These tips will help you avoid the most common mistakes that users make when creating a page to promote their brand.

Facebook Image Sizes

Read more about image sizes and hotkeys on Facebook and other social networks in the article “Crib Sheet for a Beginner SMMer.”

But don't know where to start? In this article, we will try to capture all the relevant aspects that should help you achieve your goal.

STEP 3.

Be sure to visit "Settings", which is located on the cover of your page.

The “Settings” section is very important, since this is where you can specify various parameters for your page, set age restrictions, set a filter for obscene language in comments, enable or disable reviews, set up notifications that you will receive if someone interacts with your page and much more. It’s very easy to understand the settings because Facebook independently describes what each item is responsible for and what you will get by using this or that option.

There you can add moderators, authors, basically anyone, and assign a special level of access to your business page.

How to link Instagram account to Facebook?

There's really nothing complicated here. All you need to do is go to the same “Settings” and select the item - “Advertising on Instagram”. In the open window, click “Add”, enter your Instagram username and password and that’s it. (See screenshot):

If you have created an account on Instagram for your brand, company, etc., and not your personal one, then we advise you to switch to a business Instagram account, with which you can start promoting on Instagram, for example, your website, articles with active links, which your subscribers will be able to go to your resource.

To do this you need to do the following:

1. Go to “Settings” (these are the three dots at the top right).

2. Scroll to the section "Account" and find there "Switch to company profile". Yours may be a little different, like “Create Company Profile”, since we have already created it. Follow the instructions and in 30 seconds you will have a business account on Instagram.

Pros of a business account.

We already mentioned a little above that you can build up a real audience for your account using paid promotion, with the subsequent transition of the user, for example, to your website. As you know, Instagram does not have active links, only hashtags. This type of account will give you the opportunity to switch to your resource directly from Instagram.

Of course, you can use various services to increase subscribers, but they will not always be active and interested. In this case, we mean the promotion that Instagram itself offers, you will be able to recruit an audience that will really be interested in what you do.