• Download cool apps. The most useful apps for Android: why you should definitely download them

    Combine for SMS and messages from instant messengers, the best offline maps, the largest library of GIFs, a convenient and concise player with free music, mobile document recognition, mail and a smart calendar in one bottle, an award-winning photo editor and unlimited VPN with ad blocking . These and others are not well-known, but very useful applications, Vesti.Hi-tech included in the New Year's selection.

    Backdrops (Android)

    This application contains hundreds of background images to decorate the home screen of your Android smartphone. Backdrops' wide and constantly changing collection includes wallpapers for any occasion: whimsical geometric patterns, landscapes, abstract or food.

    Users of the program can synchronize backgrounds between different devices, create their own drawings, download images of other people, add to favorites, rate and share them with friends. High quality "wallpapers" appear on Backdrops daily. An in-app purchase will remove the ads and also unlock the premium background pack.

    Snapseed (Android, iOS)

    Snapseed is a logical and easy-to-learn photo editor owned by Google. The program will help you quickly edit your photo by cropping it, applying a filter, or sharpening it. The program's "serious" tools (color correction, spot adjustments) are side by side with simple ones - photo aging effects, scratches and frames. The original picture can be immediately compared with the result.

    Snapseed allows you to work with both JPG files and DNG “digital negatives” without loss of quality. The Brush tool is used to work on specific areas of an image, and the Adjustment tool is used to automatically adjust exposure and color. You can also rotate the photo at any angle, level the horizon, add vignetting, grain, vintage, noir, frames and other effects. The finished picture can be immediately sent to social networks.

    Photo scanner from Google Photos (Android, iOS)

    In November, Google released a mobile "Photo Scanner" that makes it easy to scan old photos taken with a point-and-shoot camera. The process of scanning and processing images is designed so that the quality is as high as possible. After launching the application, you need to “catch” the photo you are taking into the frame on the screen and take the first frame. After this, four white circles will appear on top of it - you need to alternately align the circle in the center of the screen with them.

    Next, the smartphone will automatically take four pictures, from which it will then create a final image free of glare and shadows. A quick test of Photo Scanner showed that the application copes with the stated task quite successfully, simultaneously adjusting the brightness and colors of the image, although automatic cropping can in some cases remove too much from the edges of the image. However, the application provides manual trim adjustment. In addition, the photo can be rotated. The result is uploaded to the Google Photos service.

    MAPS.ME (Android, iOS)

    Offline maps from Russian developers, which have repeatedly been included in the lists of the best Android applications according to Google. Users can download a detailed map of almost any city in the world (345 countries in total, including islands, winter resorts, etc.) and get directions without an Internet connection.

    In addition to basic information such as roads, streets and buildings, MAPS.ME displays cafes, ATMs, gas stations, museums, local attractions and other points of interest that may be useful while traveling. MAPS.ME is compatible even with old smartphones and tablets. The new version of the application, released at the end of December, added traffic data. The traffic situation can be viewed in 36 countries, including Russia. Moreover, traffic information is compressed (about 1 megabyte per hour of travel), which is especially useful when roaming.

    Google Photos (Android, iOS)

    Google Photos is a stand-alone Internet search engine application, separate from the Google+ social network. Its main advantage is that users are provided with unlimited storage space for images, but only if their maximum resolution does not exceed 16 megapixels (for video - Full HD).

    With Google Photos, there's no need to create albums or tag or tag photos—computer vision technology does everything on its own. The user will be able to find any photo he is interested in by simply entering a search query - for example, “pizza” will return all pictures with this dish, and “St. Petersburg” will show photographs taken in this city.

    And the “Assistant” built into the program will save you from manually sorting pictures taken while on vacation or going to a concert. This function will independently create a thematic album and put the most successful (from the point of view of computer algorithms) frames into it without any human intervention.

    Phonograph (Android)

    Phonograph (formerly Gramophone) is a simple, minimalistic and very beautiful player for Android, made in the spirit of “material” design. Having recognized the track, the program automatically loads data about the artists, including their photographs, album covers and biography.

    There is an equalizer widget, a “sleep timer” that turns off the program after a specified period of time, the ability to create playlists, a widget for the Android home screen, and support for editing tags. Phonograph also supports a scrobbling feature that marks music as played in Last.fm to improve personalized recommendations.

    Microsoft Outlook (Android, iOS)

    Outlook mobile is often called the best email app for both Android and iOS devices. The reason is simple: Microsoft's program automatically sorts incoming emails into thematic folders, allows you to delete and archive messages with one touch, and also add them to Calendar, OneDrive or Dropbox. Additionally, Word, Excel, and other Office document attachments can be opened directly within the app.

    In addition to Microsoft email servers (Exchange, Office 365, Outlook.com, including Hotmail and MSN), the program supports Gmail, Yahoo Mail and iCloud, and calendar integration allows you to find out about scheduled events and meetings directly from your mail.

    Flychat (Android)

    The Flychat aggregator allows you to read messages without leaving the program you are currently using from any instant messenger, including WhatsApp, Telegram, Skype, Twitter, Facebook Messenger and Slack. The application notifies you of an incoming message with a pop-up bubble right on the home screen. By clicking on it, you can immediately write a response. An obvious drawback of Flychat is banner advertising, which, however, can be disabled using an in-app purchase.

    Giphy (Android, iOS)

    Opera VPN (Android, iOS)

    Opera VPN provides free and unlimited virtual private network (VPN) connections. The new tool allows you to bypass firewalls and geo-restrictions on access to Internet content, as well as block advertising and online bugs.

    So, Opera VPN can be used to access blocked sites, hide your IP address and surf the web safely while connected to public Wi-Fi. Unlike the vast majority of other VPN services (for example, TunnelBear), Opera's service is completely free and there are no Internet traffic charges.

    In addition to the VPN connection service, the new Opera program has a built-in ad blocker for Safari, Chrome and other browsers. It also knows how to block trackers - online bugs that monitor the user’s actions. You can activate these functions in the settings. In addition, the program determines the security level of the Wi-Fi network, connection encryption, and threat protection. The developers call Opera VPN “one of the fastest and most reliable VPN services,” but the connection speed is not always as fast as we would like. The application also does not always select the optimal server to connect to. However, in the future, the creators of the service promise to expand the number of virtual locations, which will expand connection options.

    What programs should be present on every smartphone? Read the article about the most useful applications for Android and why you should download them.

    No smartphone or tablet comes with a completely bare operating system. No, you can immediately use at least a couple of dozen applications. However, pre-installed options are often limited in their functionality. And some tasks cannot be handled at all by any of the preinstalled programs. For example, with your smartphone running by default, you most likely won't be able to open a PDF document. In a word, let's find out which useful programs are worth downloading for Android. At the same time, do not forget that this is a strictly shortened list - on our website you will find much more detailed collections of Android applications dedicated to specific topics.

    Navigation and maps for Android

    How many of us still use paper maps? It seems that none of the readers of “Smart Beaver” are definitely involved in such a matter. All of us have a smartphone in our pocket that is equipped with a GPS chip. And by default, Google Maps is installed on it. But is it the best navigation app? Probably not. Although the product of an American company is close to this status. We recommend installing 2GIS. Especially if you live in a large Russian city. With this program you will receive the most detailed map. Here you can visually determine the height of the houses, see almost all the paths, and learn about all the organizations present in each building.

    With 2GIS it is not difficult to find a cafe, restaurant, sports ground, cinema and other establishments. The construction of the route can also surprise you - the program will take you to the very door! In total, the application is capable of working with maps of approximately 300 cities in 9 countries. Of course, the whole of Russia is not yet covered by the project - sparsely populated areas are left behind. This is the only serious drawback of the application.

    Alternative: you can also look towards the Yandex.Maps program. It contains navigation maps of a huge number of settlements, including very small ones. Some of the maps can be downloaded to your device so you can view them without connecting to the network. But if you are interested in this particular function, then it is better to pay attention to OSMAnd+. This application uses the OpenStreetMap service, developed by users themselves. But for the most comfortable work with the program, you will have to pay a small amount - after that, absolutely all restrictions will be removed from you.

    News

    The most useful applications for Android in 2017 should also be able to provide a person with information. You can now read the news on various websites. Google Now provides them. Some branded shells also show them. But sometimes even this is not enough. In this case, we recommend that you download RIA Novosti. This application is from the information resource of the same name. Here all the news is sorted into categories. But most importantly, the program has a “Photo Gallery” section. It is a must-visit for anyone who wants to see the agenda but doesn't want to read the text. RIA Novosti also creates excellent infographics that will appeal to absolutely everyone.

    Alternative: There are hundreds of news aggregators on Google Play. For example, Flipboard commands respect. This is a kind of digital magazine with appropriate layout and animation, compiled, among other things, by the users themselves. An equally interesting option is Meduza. It contains not only text notes, but also tests with mini-games.

    Video players for Android

    Smartphones and tablets are often used to watch movies. In this case, you need a video player. By default, the device is usually installed with a low-functional application that is not even capable of displaying subtitles. Therefore, we recommend downloading VLC to your device. This is an excellent player with a lot of features. It understands subtitles of different formats, and allows you to customize their display. Among the supported video formats, there is almost everything here, right up to DVD ISO! Now it is a real hit, which has been downloaded by more than 100 million people.

    Alternative: many video players have approximately similar functionality. For example, MX Player performs well. And some will prefer the paid nPlayer, which officially supports DTS Headphone X and DTS HD. It also allows you to work with streaming services and cloud storage.

    Internet browsers

    By default, many smartphones are equipped with a relatively good Internet browser. But many people lack its capabilities. In this case, it is better to download Google Chrome to your device. And you definitely need to get them if you have a similar browser on your computer! This is one of the best products from Google - it has full synchronization (even passwords are transferred from the computer), and Internet pages open as quickly as possible. The application also has a traffic saving mode, when pages are first compressed on the developer's server. In a word, you can talk about this program for a long time - you better familiarize yourself with it.

    Alternative: Free, useful Android apps include many browsers. Some of them differ from Google development by supporting plugins that expand the capabilities of the application. For example, the Firefox browser can boast of such a function. And some people like UC Browser, which makes searching for videos much easier and adequately blocks ads.

    Messengers

    Messaging applications were used even in the days of push-button mobile phones. Well, now such programs have reached a completely new level. One of the most popular applications of this kind is WhatsApp. Surely many of your friends have it - that’s the only reason you need to install it. It also makes it much easier to transfer media files to another person. You should also like the application interface, designed in a very nice manner.

    Alternative: gradually more and more people prefer to download Telegram to their smartphone. The most intelligent encryption is implemented here - an unauthorized person will definitely not be able to gain access to your correspondence. And in terms of other functionality, this application does not disappoint at all. Viber is also very popular now, but most often this program is used for making video calls.

    File managers

    A very controversial type of application. No one argues that useful programs for Android should include utilities of this kind. But in fact, the vast majority of smartphones come with a pre-installed “conductor”, the capabilities of which are more than enough for many people. But if you are one of the select users who are trying to maximize the functionality of their device, then pay attention to ES Explorer. It is distributed free of charge, providing access to almost all files contained on the device or memory card. Moreover, the application can be connected to cloud storage - a variety of services are supported. There is also FTP support, which should appeal to site owners. Other features of the utility include support for working with archives in ZIP and RAR formats.

    Alternative: You can also download and install X-Plore. This file manager first appeared on the Symbian operating system. Its main difference lies in the special display of the file system - it is displayed in the form of a tree.

    Translators

    Quite often we turn to text written in a foreign language. For example, this can happen when visiting a foreign site. In this case, we need a translation of a note or an entire article. And certainly useful travel apps for Android should have this function. Google Translate is the best solution for this task. As they say, the search giant ate the dog on automated text translation. For some time now, his creation can even translate signs and road signs - you just need to launch the application and point the camera at them (or open a previously taken photo). And you don’t have to be connected to the Internet - 52 languages ​​are translated offline. Interestingly, the application even recognizes handwritten input.

    Alternative: Oddly enough, Google's product simply has no competitors. Almost all applications of this kind are very far behind in their development. But you can try Yandex.Translator - its developers are mainly busy improving the translation function into Russian, without scattering their efforts on other languages.

    Weather forecasts

    Nowadays, many people use their smartphone to check the weather forecast. We recommend installing Gismeteo Lite for these purposes. This is a program from a well-known weather service. It has installed hundreds, and maybe thousands of weather stations throughout Russia. In this regard, the forecasts of this service quite often come true. At the same time, in the application you can see the weather forecast not only for the next couple of days, but also for the whole week. You will also receive a set of widgets that display the current weather.

    Alternative: if you decide to download useful applications on Android by visiting Google Play, you will find dozens of all kinds of weather widgets. The best program of this kind is eWeather HD. Why didn't we mention it first? It’s all very simple: they charge about 200 rubles for its use. But if you don't skimp, you'll get the most comprehensive weather forecast from two weather agencies. There is a barometer, geomagnetic storm forecast, earthquake information, surface temperature of oceans and seas, tide information, moon phases and much more.

    Music players

    Almost every smartphone owner uses his device to listen to music. And it is extremely rare that a pre-installed player is used for these purposes. Usually, a creation of third-party developers is installed instead. For example, PowerAMP might be a good choice. Yes, after 14 days of using the application you will have to pay. But you will get a music player with very wide functionality. There is a competent sorting of tracks, cutting off areas with silence, a well-thought-out equalizer and many other useful features. You can upload covers manually or rely on automation - it will download them from the Internet. The program also has excellent widgets.

    Alternative: If you need a free audio player, we recommend downloading AIMP. Many people use this application on both their computer and smartphone. There is support for playlists and many audio formats. In general, the program is only slightly inferior to its paid counterparts.

    Useful Android apps for dessert

    It's hard to put Shazam into any specific category. This is the most unusual application. It allows you to understand what is coming from nearby speakers right now - you just need to turn your smartphone towards the sound source. Some songs are identified literally in a matter of seconds! Others take a little longer to identify. There are practically no mistakes. The only disappointing thing is that the program will not let you download an MP3 - it will only give you a link to a track available for purchase on Google Music.

    And also: a smartphone can even help in finding cheaper food products. To do this, you just need to install Edadil or some other similar application (there are more and more of them lately). In fact, the program is an aggregator of discounts in large supermarkets. Convenient sorting is implemented here; the products you like can be added to “Favorites”. By the way, the application contains not only food, but also cosmetics, children's products and many other everyday items. After all, supermarkets have been selling not only food for quite a long time.

    Summing up

    In this article, we tried to look at many useful applications for smartphones and tablets. But believe me, in reality there are many more. We did not touch on the topic of e-readers, alarm clocks, calculators, calendars, fitness applications and other global topics. However, stay tuned for new articles! Tell us in the comments: which apps do you find most useful?


    This OS provides users with a wide range of capabilities. In the Play Market you will find interesting Android applications, multimedia files, games, books and other information. Thanks to this, its popularity is very high and users are ready to “turn a blind eye” to periodic failures and direct optimization. However, in this article we will look at the best programs for Android, and will not understand how good or bad the operating system is.

    Best apps for Android 2018 – free download

    TrendLine invites you to familiarize yourself with the best free programs that have gained popularity among users in 2018. Of course, there are still a few months left until 2019, but it is unlikely that the ranking of the TOP 10 applications for Android will undergo significant changes. We decided to focus on free services, since not every person is ready to invest additional money in their smartphone. By the way, the list of the 10 best programs for Android includes instant messengers, applications for business and entertainment. As a result, from all the services on the topic you require, you will select the one that will satisfy you as much as possible.

    The best applications for Android - TOP list:

    1. Viber,
    2. Instagram,
    3. Privat24,
    4. Messenger,
    5. AliExpress,
    6. WhatsApp,
    7. Telegram,
    8. Rise Up,
    9. Facebook.

    1. Viber is the best service for communication

    TOP application for free calls and messages

    In 2018, the most popular applications for Android were headed by Viber, a convenient and functional messenger from the Rakuten Group. Note that in the ranking of the best programs on Android for 2017, WhatsApp was ahead of it.

    However, Viber offered users wider personalization of settings, bright stickers, games and design customization. Another nice addition to the leader of the TOP programs on Android is the synchronization of contacts with automatic detection of application owners and the use of a phone number as a login.

    Viber's traffic usage is economical and this also helped it top the ranking of Android programs. This messenger is currently used by over 800,000,000 users in the world.

    Having installed it on a smartphone or tablet, you can also install the version on your home computer by synchronizing it using a QR code. This aspect also helped it to lead the ranking of the top 10 programs for Android. Among other things, Viber allows you to create group chats with a maximum number of participants – 250 people.

    A few more nice options from the flagship of the 10 best apps for Android:

    • end-to-end communication protection with encryption;
    • high quality HD sound;
    • manual verification of contacts to verify the authenticity of the interlocutor;
    • bright free stickers (there are also paid options);
    • deleting sent messages even after they have been received by the other party;
    • access to branded public accounts;
    • Push notifications;
    • allowed message length is 7,000 characters;
    • funny characters – Violet and Legcat;
    • the ability to send archives, presentations, documents and other files of different formats.

    The latest upgrade has changed the program interface - now the message status is displayed not with the words “sent” and “delivered”, but with the symbols “V” and “VV”, respectively. The efforts of the developers were crowned with success and Viber topped the TOP applications for Android.

    2. Instagram – a popular social network and platform for business

    It is likely that the increase in the number of commercial accounts helped it become a silver medalist in the ranking of useful applications on Android. Among analogues not included in the rating, we note Pinterest, Snapchat and SNOW.

    Instagram features:

    • publish photo and video content, edit it using creative tools and filters;
    • combine short 60-second videos into long clips;
    • send personal messages to Direct;
    • view the event feed of the accounts you follow;
    • like and leave comments;
    • go live to communicate with subscribers and friends, and also invite them to take part in it;
    • create an “Interesting” tab and add your favorite content there;
    • add information to “Stories” for 24 hours, after which it will disappear and will not appear in the profile grid and news feed.

    If you plan to actively share your life with people, engage in commerce, or promote your existing business through SMM, then Instagram is the best software for Android in this case.

    3. Privat24 – functional Internet banking

    Mobile application for Android from the most popular bank in Ukraine. It has the largest number of clients, so it is logical that mobile software is most often downloaded by people and installed on smartphones and tablets. To date, more than 10,000,000 installations have been noted. Privat24 closes the top three of the TOP useful programs for Android.

    Convenient and functional Internet banking

    Service parameters:

    • viewing the balance on the card and account statement;
    • work with cards of any bank in Ukraine;
    • money transfer, including to LiqPay;
    • replenishment of cell numbers (more than 140 countries);
    • payment of any bills in Ukraine;
    • purchasing transport tickets;
    • payment of utilities;
    • creating regular payments;
    • sending PrivatMoney and WesternUnion transfers;
    • payment via NFC system;
    • operations with deposit and credit funds;
    • sending and receiving details via SMS code;
    • View a map of nearby branches and ATMs.

    Also, the bronze medalist of the list of the best Android applications interacts with QR codes. Thanks to this, you will be able to log into your Privat24 account to receive transfers, pay bills and withdraw cash without a card. You can do this using a QR code. Therefore, if you are interested in the most useful applications for Android, then we recommend paying attention to Privat24.

    4. Messenger – developed by Facebook

    You can send free messages using this service to any person in your phone book, as well as add new contacts. Externally, the service is similar to standard SMS exchange, only your traffic is used as payment. Messenger was installed by more than 1 billion people, which allowed it to get into the TOP 10 applications on Android and take an honorable 4th place there.

    Facebook Messenger - simple and convenient

    Service functionality:

    In addition, you can create a group of users based on interests or with whom you most often correspond. The Android application also supports notifications that the user has read your message, sending files to contacts who are not involved in correspondence, turning off notifications during sleep, work and rest, as well as creating shortcuts with which you can enter the chat directly from the smartphone screen.

    Unlike Viber, Messenger does not synchronize with the phone book and does not automatically find software owners, and also has a smaller range of stickers and emoticons. Perhaps that’s why it ended up outside the top three in the ranking of necessary applications for Android.

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    5. AliExpress – purchasing goods at competitive prices

    Buy whatever you want

    If we talk about the necessary applications for Android in the trading business segment, then the mobile software of the largest portal AliExpress deserves your attention. The number of installations of this program already exceeds 100 million.

    It is used to purchase various goods: electronics, clothing, toys, cosmetics, household products and all kinds of accessories on Chinese trading platforms.

    In the TOP of useful applications for Android, it came in fifth place; after all, not every person needs this software - it is suitable for users who actively buy goods for the purpose of further sale or for their own needs. Therefore, we consider this software to be commercially oriented.

    The best Android applications for business – AliExpress and its features:

    • optimized high-quality translation into Russian;
    • support for a wide range of currencies, including the Ukrainian hryvnia;
    • secure online payments;
    • personalized selection of goods;
    • effective customer protection for all ordered shipments;
    • free shipping on more than 75% of products;
    • comfortable tracking of orders;
    • notifications about the status of purchases;
    • notification about sales, discounts and promotions;
    • more than a million product items;
    • instant deals and other special offers for regular customers.

    If you are interested in alternative useful Android programs for purchasing goods online, pay attention to the software that was not included in the rating: Wish, Amazon, eBay, Joom or Banggood.

    6. WhatsApp - more than a billion people have installed it

    For users, this messenger is attractive due to its lack of advertising, security and functionality. Through WhatsApp, which took 6th place in the ranking of the best for Android, you can send video files, documents, text and voice messages, and photos.

    Messenger features:

    • integration with the existing address book on the smartphone;
    • does not require creating a login and entering various PIN codes;
    • convenient group chat;
    • storing offline messages until they are read by the user;
    • sending chat history by email;
    • a wide range of sound signals;
    • simultaneous sending of letters to several contacts;
    • personal wallpaper;
    • sending geolocation and exchanging contacts;
    • automatic search for contacts with the program installed on the phone.

    By the way, like the leader of the list of the best free applications for Android, WhatsApp supports installation on a PC. It also interacts with a smartphone via a QR code.

    Good Android programs for chatting and exchanging information don’t end there. Our top Android apps include another popular messenger - Telegram. However, more on that a little later; ahead of us is seventh place, which was taken by software for sellers and buyers.

    7. OLX – trade and offer services comfortably

    This platform is the largest classifieds service in Ukraine, within which you can sell almost everything - wholesale and retail, new and used, there is a place for everyone. When talking about useful applications for Android, OLX cannot be ignored. It has been installed more than 10,000,000 times.

    Using this software, the user creates advertisements for the sale of goods, supplements them with photographs, selects the appropriate delivery options and subsequently interacts with the buyer via chat or receives phone calls.

    Everything is for sale here

    Functional:

    If you are interested in the best applications on the Play Market for trading, the software from OLH deserves your attention.

    8. Telegram - the fastest messaging

    This messenger has been installed by more than 200,000,000 users. If you are interested in mobile applications for Android with an emphasis on text messages, Telegram is best suited. The high speed is due to a unique network of data centers distributed throughout the world.

    Exchange messages quickly

    The messenger synchronizes with all devices, so you can start typing text on your smartphone and finish it on another device. You need to install Telegram if you are interested in unique useful programs for Android, because, as you have already noticed, it really has specific properties. Sent files are stored in the cloud, so you will not have any size restrictions.

    The messenger also allows you to organize group chats for up to 100 thousand people, supports image editing, has a minimalist design and does not contain advertising. In addition, Telegram impresses with its scrupulous attitude towards privacy - you can set chats in the settings to self-destruct at a certain time for all conversation participants.

    Interesting Android applications developed for communication are no longer included in the TOP 10, although in addition to the participants in the rating, you can communicate using Skype, BiP, imo, Messenger for SMS, WeChat, LINE Lite, Hangouts, Omlet Chat and many others.

    9. Rise Up is a simple and fun game

    An interesting game with endless gameplay

    For those who are interested in cool Android apps for entertainment, install the game Rise Up. Its essence is to protect a balloon that rises endlessly. During the flight, he encounters various obstacles that need to be eliminated with the help of a shield.

    Game characteristics:

    • easy one-finger control;
    • free license;
    • endless gameplay;
    • obstacles of varying complexity in the path of the ball.

    More than 50,000,000 users have installed this game. By the way, it appeared quite recently, so if you are also interested in the newest applications for Android, Rise Up will be an excellent choice.

    10. Facebook – mobile version of the most popular social network

    Our review of the best apps for Android ends with the Facebook app. It makes it much easier to keep in touch with friends through mobile gadgets.

    Software options:

    The developers also invite users to take part in testing beta versions of major program updates, which contributes to the high quality of development.

    Download TOP software through the Android application manager

    If you have not done so yet, we hope that the rating of Android applications we have compiled will help you navigate and choose the best and most useful option for yourself. Communicate, have fun, share news, buy and sell goods - do it comfortably.

    Taking a final look at the Android application store, we note that Google Translator and Happy Glass, a fascinating puzzle game, the essence of which is to fill a glass with water, fell a little short of getting into the TOP.

    You will definitely like it

    Internet Marketing

    When this topic appeared in the content plan, I thought that “11” was too much. It seemed to me that there were much fewer gross mistakes made by the authors. But, when I reviewed my texts written three years ago, the articles of my mentees “before” editing, and compiled a mind map, I made two conclusions: either I’m too picky, or the number of violations indicated in the title of the article is optimistic.

    • form (design, font, structure);
    • meaning (checking factual material);
    • logical connection between paragraphs and sentences;
    • words (vocabulary);
    • marketing.

    Without technical specifications - the result: you know it yourself

    When you receive texts where H1 and H2 are written in caps

    When there is no clear technical specification, the author has complete freedom of action. It’s another matter if the volume of text, indicators of spam, uniqueness, and “water” are written in black and white. It would seem that in this case all that remains is to adjust the text to them, and the task is completed. But no - the copywriter has a different vision, because he believes that:

    1. Keywords kill the text, making it less readable;
    2. Phrases compiled according to user requests are not needed in the article;
    3. I am the author, I see it that way.

    Now a few words about why he spends 2-4 hours collecting these nasty “keywords”. First, so that the text ranks better in search results, and it is easier for a potential client to find the necessary content and, accordingly, a site where you can make a purchase of the product you are looking for or order a service of interest.

    Secondly, in order to improve the site’s position in Google and Yandex in terms of positions or traffic. And this is the main indicator of a SEO specialist’s work. You need to accept the idea that you are in one bundle, and until you write a text that meets all points of the technical specification, the content will not receive quality status, at least from the point of view of search algorithms.

    Evaluating the form of the article

    Very often, before submitting an article, I ask authors to get rid of double spaces, H1 and H2, written in caps, and implement one simple operation: select the entire document and select one font. And finally, check that all the text was written when the keyboard has a Russian layout.

    Why spend a couple of minutes checking the facts and making a bulleted list. Advice - higher

    I know that eliminating these shortcomings is a matter of a few seconds. But this is a matter of respect for the editor and his time. Try rewriting the headings and subheadings in 15 articles, or correcting text written when the keyboard was on the Ukrainian layout. This material will have to be rewritten from scratch, since words written in one of the sentences in Russian will be automatically corrected into Ukrainian. And it's infuriating. Especially when you are in a hurry and have a dozen urgent tasks.

    But caps and spaces are not so bad. Much worse are the flaws in the design of the material.

    Hundreds of articles have already been written about the fact that an article should be divided into thematic blocks and contain bulleted lists, tables and diagrams. And many copywriters have learned this point. But, alas, not completely: along with a bulleted list or table, I get several good reasons to “spamface”.

    1. The list has no common denominator : and this mistake can be traced at several levels at once - grammatical, stylistic, semantic. In practice it looks like this.

    Example : The main advantages of our online store are:

    • qualified consultants;
    • delivery to all regions of the country;
    • We check all products before shipping to the buyer.

    The correct option looks like this:

    The main advantages of our online store are:

    • delivery to all regions of the country;
    • checking the quality of goods before shipping;
    • competent consultation.
    1. The list is off topic : Placing a list in the text is appropriate if you need to list the characteristic features of a particular product or the benefits of a service. But sometimes the list is drawn up “too bad”.

    Example : Our store employs employees who:

    • responsible;
    • enterprising.
    1. A table that does not organize information : the main purpose of this tool is to prepare a summary of the basic data presented in the article. After looking at the table, the reader should have a clear understanding of what you wrote.

    But sometimes the table does not have a title, and the principle of filling it remains clear only to the author.

    This is all about the key points related to the form of the text. In fact, there are much more of them, but for now it is important to learn these nuances and bring them to automaticity.

    Looking for meaning and checking facts

    You can double-check any fact in a couple of clicks. But the authors are confident that no one will do this. In vain.

    After the editor has assessed the form of the text and SEO indicators, he rechecks all the facts presented in the article.

    Let’s say that you wrote the text “About the Company,” which sells sewing equipment to wholesalers. And to clarify the details, you had both a link to the company’s website and a brief. But in your article it turned out that the company sells sewing accessories for individuals, and the main message in the text is aimed specifically at the B2C segment. This is a gross factual error that needs to be corrected.

    Turn on logic

    And this happens. And all the time

    When I receive texts where logic can be traced in every paragraph and sentence, my soul rejoices. At such moments you realize that you are very lucky with some authors, and you don’t need to waste time explaining a couple of important points:

    • one paragraph = one thought : if we are talking about placing an order, we devote one paragraph to describing this process. We don’t write about anything else in this part of the text.

    But there are times when one paragraph contains 3-4 thoughts, unrelated to each other:

    Now the most important thing is choosing a place for the playground. First the place, then the equipment, nothing else. This is not only a matter of safety, but also of aesthetics, because any object in the city contributes to the surrounding atmosphere.

    • there is a cause and there is an effect : This is an inviolable order, and it is interconnected. This pattern can be analyzed using any example: 1) the child did not come to school because he was sick; 2) this TV will last a long time, since it is assembled from parts made in Germany (there are legends about German quality).

    But when they say that a thing is practical because it is beautiful, somewhere in the world one cat widens its eyes in surprise.

    Choosing the right words

    When you read a text that contains basic mistakes

    Lexical inaccuracies kill. And they are connected not with high matters, but with elementary things. For example, with degrees of comparison of adjectives. The words: “cardinal”, “pickled”, “carrot”, “wooden” cannot be used in conjunction with words indicating the strength or degree of expression of a particular quality. The subject matter cannot be “dramatic enough” or “less wooden.” No way.

    The second mistake is the use of a word without knowing its lexical meaning:

    Here the foundation of immunity continues to be formed, moral behavior is strengthened and a socially oriented personality is built.

    And we are talking about the benefits of playgrounds for children.

    Such unfortunate mistakes are upsetting, since you can look up the meaning of a word or phrase in an electronic dictionary in a couple of seconds.

    We study marketing

    I know that many copywriters still perceive a good article as a text in which all the key phrases are included, albeit inharmoniously, albeit with errors - the main thing is that they are there.

    But today the requirements for content have increased. Nowadays it is not enough to fulfill all the requirements of the technical specification; you need to know for what purpose you are writing the text, for what audience, what is the main USP of the product or service.

    And the faster you get involved in the marketing race, the faster you will generate useful content!

    One of the reasons why smartphones have got huge widescreen screens is for watching videos. Processors today are able to consume almost no energy when the smartphone is operating in video player mode, and in terms of the number of formats that a typical Android smartphone can handle, it is even cooler than computers. In theory, it can handle both ancient videos from the early 90s and new 4K videos.

    In theory, because standard video players in smartphones are made according to the principle “as long as something is played somehow.” If you manage to record a bunch of movies from your computer to your smartphone to watch them on the road, you run the risk of finding that half of the videos either cannot be opened or are played back without picture and/or sound.

    MX Player is an excellent omnivorous video player on Android

    All this can be fixed by installing a truly omnivorous player. There are many of them, but MX is one of the most authoritative and sophisticated among its kind. It plays any video and music in a very economical mode, even on old smartphones, can make the volume in video recordings twice as high as a standard player (in films with a quiet soundtrack, this is very useful), switch between several types of voice acting, and zoom the frame with a pinch ", as in photographs, and open videos from sites in a convenient Android player.

    MX Player itself is free, but full of advertising. The ad-free version already costs money. The only troublesome thing is that, due to the greed of patent holders, support for the AC3 format (multichannel sound in modern films) needs to be downloaded and “screwed on” separately. But take my word for it - the player is very good and deserves such trouble.

    ES Explorer - cleaning your smartphone from junk and transferring files over Wi-Fi

    A long time ago, when Android was a semi-finished product, there were no sensible file managers. In order to flaunt to iPhone owners the fact “look, I have everything organized into folders, like on a computer!”, it was necessary to download a separate application for managing files.

    Those days are long gone, and now every smartphone has banal programs for renaming, moving or copying files. But there are no quality ones among them.

    ES Explorer will help you transfer files over Wi-Fi and clean your system of junk

    ES Explorer was one of the first noteworthy file managers on Android, today it has grown in breadth and can do much more than the average user needs. But an active Android phone user will definitely need the following “goodies”:

    • Ability to open files from local network. For example, from a shared folder on your computer/laptop, or from a hard drive/flash drive that you plugged into the router.
    • Working with archives. Someday they will send you a stack of photographs, a Word/Excel document inside .zip, .rar or something even worse. ES Explorer will be able to open such archives without problems.
    • Drive analysis. If your smartphone is filled to capacity with files, and it’s not very clear why the space suddenly ran out so abruptly, just press the “analyze” key in ES, after which it will show how much space in memory is occupied by pictures/music/applications and games/documents, will arrange them from large to small and allow you to remove “garbage” right in the same menu. There is almost no alternative in terms of convenience.
    • Transfer files between smartphones at Wi-Fi speed. It's unlikely that you send photos, music and videos to nearby mobile phones as often as in the era of polyphonic ringtones, but Bluetooth has always been a dull and slow method of communication, and the normal universal way to transfer files over Wi-Fi is not came up with it. More precisely, they came up with it, but only between identical applications. If you and your friend have ES Explorer, you can send large files in two clicks at the highest speed possible between mobile phones - the file manager has a “sender” function for this case.

    WPS Office - Word, Excel and everything, everything, everything

    During the existence of smartphones, Microsoft Office standard files (Word, Excel, PowerPoint, etc.) were at first an “overwhelming” exotic, then a revelation with which everyone tried to edit texts on tiny screens. Today, there are no miracles in viewing and minor editing of text in documents and presentations. Another thing is that such files (+ Adobe PDF documents) will be sent to your e-mail from all sides, and there will be nothing to open them on your smartphone. You can, of course, keep the intrigue until you get to your desktop PC, but it is wiser to spend several tens of megabytes of memory on a ready-made set for opening and editing everything “office”.

    WPS Office - Word, Excel and PowerPoint in your pocket

    WPS Office (formerly Kingsoft Office, if anyone is interested) is not the coolest office suite of its kind, but it is free, bug-free, fast, and not lacking in features even compared to expensive alternatives. We recommend.

    Weather/news widgets - so as not to turn on the TV

    As in the case of file managers, smartphones are not deprived of information about the temperature outside the window and the latest news, but the quality of standard widgets almost always leaves much to be desired. Therefore, we advise you to decorate your desktop with information details from other developers.

    The appearance and functionality of widgets is always a matter of taste, but in our opinion, the least catchy and at the same time functional options for weather and news are offered today by Yandex. The side effect is the constant “steaming” of search, the Taxi application and other company products.

    Weather and news will make your smartphone desktop always an interesting sight

    At first, it will be unusual to look at headlines and weather forecasts on your desktop instead of “wallpapers,” but take my word for it - very soon you will begin to enjoy the fact that you will know all the main events in the world before TV viewers and news readers on the Internet. It is also not necessary to delve only into political conflicts - lovers of cars or electronic devices can receive information only on their favorite topics.

    Shazam - find out what song is playing

    Every day you hear music, among which there are songs that seem to give you an electric shock. Because when you were a child, you were running under the Christmas tree to this very song/getting ready for a first date/getting a job/something else, but from the text in foreign it is still not clear what it’s about, and you also don’t remember who actually performs this song and what is it called.

    With new smartphones this is no longer a problem - you take your Android “shovel” out of your wide trousers and press a key. The smartphone listens to the song and names the artist and song title after a few seconds. That's what an app called Shazam is for.

    Shazam: You'll always know what music is playing nearby

    Of course, Shazam, although he was one of the first, is far from the only one of its kind - Sony has similar applications, and recently even Google began to learn to recognize music. But Shazam has the largest knowledge base, so it is still the most reliable way to recognize music using a smartphone.

    Now it seems to you that such a function will not be needed regularly - when you begin to suffer after hearing an excerpt of your favorite song, but did not know who sings it, you will remember our words.

    Currency converter - a tragedy starring the dollar and ruble

    Why are you laughing? Have you already forgotten how you tore your hair out and rushed to the stores to buy equipment in order to buy it before the price tags were rewritten?

    Of course, I would like to believe that the worst is behind us, and in the coming years we will not experience sharp fluctuations in the ruble against the US dollar, but it is not a bad idea to look at how the national currency is doing, so that later you do not find out the shocking truth as the last one, from the evening news reports. And in general, a convenient tool for converting between the currencies of different countries will be useful on vacation and on business trips.

    How is our long-suffering ruble doing?

    There are a great many applications that can convert currencies, we will recommend one of the most visual among them - Easy Currency Converter. Simple in appearance, with the ability to select your “favorite” currencies and a graph with exchange rate dynamics. That is, in addition to the current figures, you can always see how the ruble jumped/fell against the dollar over the coming days, months or even years. Gourmets, by the way, can even look at the so-called Russian Zen - the “holy trinity” of dollar, euro and the price of a barrel of oil.

    Messengers - VKontakte, Odnoklassniki, WhatsApp, Viber, Skype and others

    A very naive point in our selection, but if you have just recently bought a smartphone, know that “smart phones” differ from simple ones by focusing on constant communication, not only for calls and SMS in GSM networks, but also via the Internet. The ability to chat in ICQ existed in ancient times, but in new smartphones running Android you have the opportunity to share huge amounts of information, video recordings, and make video calls abroad completely free of charge!

    A smartphone is an opportunity to communicate without regard to tariffs and distances

    Because mobile operators have long switched everyone to tariffs with a monthly fee, to which the serious rubbish of the Internet is “nailed.” This will be enough to stop sending SMS and switch to communicating with friends and relatives online.

    It is not necessary to install all instant messengers at once (although it is advisable) - choose those in which you will have someone to keep in touch with. This will be enough.

    Online videos - TV, online cinemas or short jokes

    Of course, with the limited amount of traffic in the new cellular tariffs (Russian operators have removed unlimited data further in order to more effectively milk subscribers), it does not allow much acceleration, but the Internet package is enough for a certain amount of video entertainment. And with periodic Wi-Fi at home or at work, you can get out even more efficiently.

    If you didn’t know, the “Big Three” (MTS, Beeline, MegaFon) mobile operators have applications for watching television via 3G/4G without consuming traffic from the tariff. In MTS, for such pleasure they want a little money above the tariff, in Beeline there is a small number of free channels + paid ones, MegaFon varies the number of free tariffs depending on the amount of the monthly fee for your tariff. In any case, if you would like to watch television away from the “box”, pay attention to such services of cellular operators.

    TV, cinema or short videos - Android has it all

    And if, on the contrary, you don’t want the TV to reach you from your mobile phone, install an online cinema for yourself to watch feature films or music videos. The most popular applications of this kind remain ivi.ru And Megogo, among the unofficial (which are not on Google Play) and completely free clients we can note VideoMix , HD VideoBox And LazyIPTV.

    Every day, PlayMarket is updated with dozens of programs for Android: almost any software has several analogues (sometimes they number in dozens). Searching for really good software in a colossal catalog is sometimes too difficult, as it takes up too much time. Often we lack patience and perseverance, and we choose the best from the worst. But it shouldn’t be this way! Therefore, especially for you, we have selected the best programs for Android and compiled the TOP 10 applications. It is quite possible that in such a list you will find what you have been looking for for so long.

    Call recording from Appliqato

    If you are interested in recording calls on Android, the best program is Appliqato. Thanks to its good functionality, this unique application has won the favor of a huge audience of users all over the world.

    The first thing that attracts you to Appliqato is its pleasant interface and simple design. The main page of the program - there are only two folders called “Saved” and “Inbox” - all your recorded conversations are located here. There are several operating modes available for users of this software: “Ignore all”, “Record all” and “Ignore contacts”. In the first case, only those phone numbers that are entered in the settings are recorded. In the second - absolutely all conversations. And in the third - only calls that came from unknown numbers.

    The program is very easy to use, but is not without its drawbacks. It's about advertising. However, you can disable it, but to do this you will have to purchase a paid, more functional version.

    QR Droid Code Scanner

    The purpose of this software is to decipher QR codes using the camera built into the Android device. Also, QR Droid Code Scanner can successfully handle the most common barcodes. Thanks to this feature, you do not need to download an additional application, thereby saving space on your phone. The scanner is quite convenient to use.

    Even the most inexperienced user can understand the settings. The principle of working with this utility is completely simple: just point the camera at the desired object and wait a few seconds until identification occurs and the contents of the code are reflected. In addition, this QR code reader for Android allows you to find out the data hidden in travel guides, as well as read personal information contained in the QR code. For example, contacts or email address.

    GPS Anti-Radar from AIRBITS & Reactive Phone

    Thanks to its excellent functionality, such software is a good replacement for its stationary counterpart. The radar detector application for Android is the best among many similar ones. It identifies control cameras along the route and provides data about all traffic police posts. In addition, the program immediately warns that the speedometer has exceeded the permitted speed limit by more than 19 km/h.

    The main advantages of GPS AntiRadar are:

    • Simple and very convenient interface;
    • Complete with detailed maps of the Russian Federation, Ukraine, Belarus and Kazakhstan;
    • Ability to work together with other software in the background;
    • The utility does not take up too much space and does not consume much battery; it can also work on weak devices.

    Lightroom Mobile

    Lightroom Mobile tops the ranking of the best Android apps for photo editing. This is a universal photo editor that allows you to professionally process images directly on your smartphone. To use the program's functionality, Android version 4.1 is required. and above.

    The program also allows you to organize your pictures and synchronize them with other devices. It is possible to edit any photo using the potential of Adobe. In this case, you can use a whole set of tools, ready-made presets and more complex filters. The program interface is quite simple - as a rule, no difficulties arise with them.

    Roadly

    Roadly (radar detector) is an excellent program for Android, a video recorder that was created to help drivers on the road. In addition, this unique utility includes traffic sign recognition and a radar detector that warns about cameras. Roadly is equipped with a warning function about the location of fixed cameras and their coverage area. The program options allow you to send the recorded video to YouTube with just one click.

    The unique functions of this software are: recording coordinates, current speed directly into a video file, automatic stop/start when stopping or moving. Since the application actively uses the smartphone's resources, it is important to ensure a constant connection to charging.

    Secret Video Recorder HD

    An excellent modern program for Android spy, this is one of the best secret video recorders. This unique software is very convenient and simple to use. It only takes one click to start and then stop video recording. However, the application does not reflect on the screen what it records. In addition, you can use your smartphone as usual at the same time, playing games or browsing pages in the browser. The phone does not produce any sounds, but the video will be of very high quality. You can download this software completely free of charge.

    Features of Secret Video Recorder HD are:

    • No preview;
    • Unlimited video recording;
    • Support rear and front camera;
    • Night mode support.

    Lime HD TV

    The best programs for watching TV on Android in our rating are represented by Lime HD TV. Such an innovative program is an excellent way out of a situation where, due to the lack of an antenna or for some other reason beyond your control, there is no access to television. You can watch your favorite movie or TV show absolutely free, but there are some restrictions on the list. Although among the 140 free information, children's and sports channels there will certainly be something to watch.

    The highlight of Lime HD TV is the ability to voice search, as well as quickly switch between channels. Thanks to this utility, you will not be bored on the road or in a situation where you need to while away an hour or two.

    Noom

    The Noom pedometer automatically counts the user's steps around the clock, using only two percent of the battery charge per day (this is very economical, because per day of use such software uses energy similar to twenty minutes of display operation). This pedometer program for Android is a real find for those who are actively involved in sports, trying to lose weight or maintain weight at a certain level.

    By downloading Noom you will always be aware of your daily activity, sometimes being surprised at how much or little you move. The features of the pedometer are that it works in the background and that the interface is available in Russian, the program is free for users, consumes very little energy and, most importantly, is a good motivation for doing sports.

    Keeper

    The top programs for Android also include the password manager Keeper. It is the leading software for secure digital storage and easy password management. Not only individual users, but also organizations will be able to use such a utility. To protect confidential information, the presented software uses strong encryption and multi-factor authentication.

    Keeper offers users cloud-based, encrypted password storage that is accessible in any situation. In addition, it is possible to use your account on any other gadgets, including a personal computer.

    VK Live

    VK Live is software for VK live broadcasts. This is a real find for bloggers, including beginners, who dream of popularity. The service allows you to publish video broadcasts on your VK page and in a group. In addition, using such software, you can watch live broadcasts of celebrities and your friends, chat live, responding to comments, adding stickers and hearts, create your own broadcasts, and make money from it. VK Live is quite easy to use. To record, just connect and then configure the camera and microphone. As soon as you start broadcasting, all users who follow you will receive a corresponding notification about the start of the broadcast.

    In addition to its advantages, the program has some disadvantages. In particular, we are talking about the inability to block individual users, as well as the lack of information about who has already viewed your posts. In addition, there are no age restrictions on VK Live.

    Free, popular and the best - all these programs have found their place in our ranking. It is quite possible that among such a list you will find exactly the optimal software that you will use in the future.

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