• Self-seo promotion instruction. What is SEO and how does it work? What are behavioral factors?

    You have decided that without search promotion, further development of the project is impossible. We found a specialist, gave him access. After a while, you get a weighty list of recommendations for implementation - at the level of the site structure, texts, and even the most sacred - design.

    How to understand that all this is really necessary, and what exactly does an SEO specialist do to optimize your resource?

    Regardless of whether you are engaged in site promotion in Russia, Ukraine or the USA, and, accordingly, focus on Yandex or Google, the promotion process as a whole does not change. Of course, as in other areas, there are no clear restrictions and much depends on the specifics. But still there are about a dozen mandatory stages of work.

    Do you want to know about the stages of promotion specifically for your project? We will advise:

    1. Analysis of the site, topics and competitors

    1. Internet shops.
    2. Websites for services and products.
    3. News sites.
    4. Boards of announcements.
    5. Corporate sites.
    6. Forums.

    When an SEO specialist gets all access to project analytics and webmaster panels(or adds a site there on his own), he begins to analyze the goods and services of the project, and also gives an overall assessment of the site in order to understand what work needs to be done first.

    It is at this stage that a project promotion strategy and a detailed work plan are formed.

    What exactly does a specialist do?

    1. It analyzes the overall visibility of the site not only for high-frequency queries, but also for medium- and low-frequency ones.
    2. Conducts an analysis of competitors, market leaders, in order to understand what to focus on in this topic, what is better on competitors' websites.
    3. Analyzes the structure of leading sites in a niche, their link profile.
    4. Marks requests for which landing pages need to be created and optimized on the client's website.
    5. Conducts both regular analytics based on search results and system analytics, for example, using Serpstat.

    Why is all this necessary? An SEO specialist determines whether it is necessary to immediately carry out global changes on the site. For example, change the CMS (content management system), adapt the site for mobile devices, change protocol from http to https etc.

    A competent specialist notifies the need for global changes in advance in order to clarify with the programmers how much it is possible, for example, to refine the current version of the CMS.

    It also allows you to clarify the entire budget for website promotion - the cost of content, links, other expenses.

    It is better to make global changes in advance, otherwise, after 3-4 months of work on implementing an SEO audit, you will find yourself at a dead end - you will encounter the fact that it is technically impossible to optimize filters, add new tags or categories.

    2. Formation of the primary core of search queries

    For which projects this stage is relevant:

    1. Internet shops.
    2. Websites for services and products.
    3. News sites.
    4. Business card sites (not one-page sites).
    5. Boards of announcements.
    6. Corporate sites.
    7. Forums.

    Now you have in your hands a promotion strategy, a work plan, a preliminary analysis of the site and sites of market leaders. At a new stage, an SEO specialist, using Serpstat, Wordstat and other tools for collecting search queries, collects, clusters into groups, breaks through the frequency semantic core.

    It will be useful for:

    • formation of the site structure;
    • compiling templates for generating and forming meta tags manually (Title, Description, Keywords), headings H1, H2;
    • writing texts on landing pages;
    • creating a competent linking;
    • external site optimization;
    • site visibility analysis.

    The semantic core can consist of both several hundred search queries (for small business card sites) and several hundred thousand (for online stores).

    The process of compiling the core is long and, depending on the size of the site, can take several months. That is why it is divided into sections and categories so as not to slow down progress and expand the semantic core in parallel with other works.

    3. Formation of a broad site structure

    For which projects this stage is relevant:

    1. Internet shops.
    2. Sites of services and products, except for some projects with a narrow focus.
    3. News sites.
    4. Business card sites (not one-page sites).
    5. Boards of announcements.
    6. Corporate sites.
    7. Forums.

    Search engines are constantly improving their algorithms and show the most relevant pages for user queries. If you type “laptops with backlit keyboards” into the search engine, you will see the pages most relevant to these queries in the first places.

    If you want to see your project in these positions, you cannot do without the formation of a broad site structure. For each group of search queries, you need to create and optimize your landing page.

    At the same time, it is important to remember that it is better to optimize specific product cards for super-low-frequency queries, since they will only interfere with the promotion of important pages, taking away some of their internal static weight.

    A request that was entered no more than 5 times a month is considered super-low-frequency.

    Category pages are created for high-frequency queries, and static filter/filter intersection pages are created for medium and low-frequency queries.

    Where do you get ideas for creating new landing pages?

    1. Issuance analysis.
    2. Analysis of competitors.
    3. Internal site search.
    4. Analysis of the product range / range of services.

    For large stores with distribution centers in different cities, as well as bulletin boards, marketplaces, companies with branches, the number of landing pages in the structure is multiplied by the number of cities. At the same time, it is important that the content of such pages is unique.

    This is a long process, and in large projects, new filter pages for specific categories are created even two years after the start of promotion of the site. But still, the bulk of the work to expand the structure of landing pages should be carried out much earlier - in order to quickly get the desired effect.

    4. Formation of a task for internal optimization

    For which projects this stage is relevant:

    1. Internet shops.
    2. Websites for services and products.
    3. News sites.
    4. Business card sites (not one-page sites).
    5. Boards of announcements.
    6. Corporate sites.
    7. Forums.

    The specialist corrects errors in the internal optimization of the site, works with landing pages for groups of queries, removes duplicate pages. To do this, a technical SEO audit of the site is carried out, on the basis of which a task for internal optimization is formed.

    The following items must be completed (in order of importance):

    1. Setting up automatic generation of Title, Description and H1 headers based on templates for categories, products, filters, filter intersections, pages created for geoqueries, and the like.
    2. Formation of page addresses on the site (bringing them to a human-readable form).
    3. Filter optimization: creating rules for generating URLs for filters and their intersections, meta tags, visibility of links to filters).
    4. Increasing the speed of server response, loading site pages.
    5. Removing duplicates with permanent redirects, canonical URLs, noindex follow.
    6. Create an XML sitemap.
    7. Multilingual setup (if language versions are available).
    8. Optimization of pagination pages.
    9. Optimization of server response code and page headers.
    10. Setting up micro-markup of reviews, information on the pages of product cards.

    5. Organization of internal linking

    For which projects this stage is relevant:

    1. Internet shops.
    2. Websites for services and products.
    3. News sites.
    4. Boards of announcements.
    5. Corporate sites.
    6. Forums.

    Often the reason for poor site ranking is the problem with filling promoted pages with static weight. What are we talking about?

    It is important not only to create landing pages, but also to organize internal linking so that users and the search robot can easily get to other pages. Otherwise, they may not appear in the search engine index.

    This problem usually occurs with pages of optimized filters - the user can get to such pages by selecting a filter, but the search robot does not see it.

    Also, at the site promotion stage, an SEO specialist builds a linking of menu categories using developed scripts, where he adds previously collected and clustered queries, transfers static weight from pages with low competition (for example, from product cards, filter intersections) to pages of a higher level of nesting.

    6. Content optimization

    For which projects this stage is relevant:

    1. Internet shops.
    2. Websites for services and products.
    3. News sites.
    4. Business card sites (not one-page sites).
    5. Boards of announcements.
    6. Corporate sites.

    The optimizer manually generates unique meta tags (Title, Description, Keywords) and H1 headers based on the "long tail" of search queries for those pages where it is needed. Also, for the promoted pages of the site, texts are formed that include previously collected key queries, of course, taking into account the current requirements of search engines.

    Texts affect both the ranking of pages for high-frequency queries and the display for long-tail queries.

    7. Working with the crawl budget

    For which projects this stage is relevant:

    1. Internet shops.
    2. Sites of services and products, where it is possible to filter the search results, sort them.
    3. Boards of announcements.

    The crawl budget of a search robot is the number of pages that it can crawl at one time on the site.

    Often, site owners, after reading 1-2 articles on website promotion with the help of filter and tag optimization, create hundreds of pages of useless filters for which there are no requests or there are very few of them. Moreover, pages of intersections of two filters from one block (for example, two brands), intersections of four or more filters are not closed for the robot. They do not hide pages of various sortings: by price, rating, number of products per page. These are all gross errors.

    As a result, the search robot can index only a part of the filter pages and leave the site. Even if you do everything else competently, this is what will cause the pages to not be included in the index. Moreover, the static weight of category pages will be greatly reduced.

    Great case for working with filters: “How to save a project and increase organic traffic by 109% in 6 months”.

    It is recommended to work with the crawling budget only for specialists with experience. Specialists will competently close "junk pages" for indexing, created only for the convenience of users, leave only the necessary filters, prohibit robots from bypassing "junk pages" and close links to them.

    8. Improving site usability

    For which projects this stage is relevant:

    1. Internet shops.
    2. Websites for services and products.
    3. News sites.
    4. Business card sites (not one-page sites).
    5. Boards of announcements.
    6. Corporate sites.
    7. Forums.

    Do search engine algorithms take into account behavioral factors - how the user interacts with the site? Yes, take into account.

    SEO specialists work on:

    • non-return of the user to the search results;
    • decrease in the bounce rate;
    • increasing the duration of stay on the page.

    Adapting a site for mobile devices will significantly increase the visibility of the site in mobile search results, and conversions from mobile devices will also increase. Simplifying navigation reduces the bounce rate. A well-designed “About us” page will increase the trust of visitors and search engines.

    9. External site optimization

    For whom is this relevant? For all types of sites in highly competitive topics.

    Yes, in a number of topics with low competition, you can do without building up an external link mass, but in general, external optimization is necessary. The more high-quality thematic sites link to you, the more authoritative you become in the eyes of search engines.

    There are many parameters by which you need to build a link profile and select donors. SEO specialists can use permalink exchanges, add natural links from forums, Q/A services, and directly post through webmasters of sites that do not sell links.

    10. Increase conversion from visitors to customers

    For which projects this stage is relevant:

    1. Internet shops.
    2. Websites for services and products.
    3. News sites.
    4. Business card sites (not one-page sites).
    5. Boards of announcements.
    6. Corporate sites.

    Conversions are not necessarily sales. This can be either an order for services or a subscription to a newsletter.

    In fact, this is a complex stage that requires design knowledge, usability, email marketing, and even quality content creation skills.

    What does the specialist do in the first place?

    1. Fixes order forms.
    2. Adds ways to communicate with managers through the site.
    3. Changes the colors of page elements.
    4. Works with reviews.
    5. Sets up triggered personalized mailings.

    And this is only a hundredth of the improvements that increase the conversion of the site.

    11. Staged page optimization

    For which projects this stage is relevant:

    1. Internet shops.
    2. Websites for services and products.
    3. News sites.
    4. Boards of announcements.
    5. Corporate sites.
    6. Forums.

    Based on the ranking of pages by queries and traffic analysis by category, SEO specialists constantly work with the site structure, expand it, make changes to texts, meta tags, internal linking, external link mass of pages. This is a long process.

    Everything is complicated by the constant updating of search engine algorithms, and therefore it is often necessary to make changes to the website promotion strategy and constantly improve it for users and search engines.

    conclusions

    It is conditionally possible to distinguish 11 main stages of the work of an SEO specialist:

    1. Analysis of the client's website, topics and competitors. Formation of strategy and work plan. Relevant for all types of sites.
    2. Collection and clustering of semantics, formation of the primary core of search queries. Relevant for all types of sites.
    3. Creation of a broad site structure. Irrelevant for specific products and niche services that solve specific goals.
    4. Conducting an audit, the formation of a task for the technical optimization of the site. Relevant for all types of sites.
    5. Internal linking, increasing the internal weight of important pages for promotion. Relevant for everyone, except for small business card sites and specific products.
    6. Content optimization. Relevant for all types of sites.
    7. Working with crawl budget. Relevant for online stores, bulletin boards, services where it is possible to filter the results and sort by various parameters.
    8. Website usability improvement. Relevant for all types of sites.
    9. External optimization, working with a link profile. Not relevant for topics with low competition.
    10. Increasing the conversion rate from visitors to customers. Relevant for all types of sites, except forums.
    11. Step-by-step optimization of pages by sections, categories, implementation of improvements based on data analysis. May be irrelevant for small business card sites.

    Almost all stages are not applicable to one-page sites.

    Of course, there are many nuances that are beyond the scope of this review. For example, the correct transfer of the site

    Any SEO specialist strongly recommends paying maximum attention to keywords or phrases. They should clearly define the theme of the site. These are not only keywords, but also synonyms and related concepts. Based on keywords, users try to find the information they need, so try to place keywords in titles, links, and the text itself. Take a look at competitors' websites, paying attention to their structure, headings, and information placed in meta tags.

    Quality content

    Take care of high-quality and useful content that will interest Internet users. For a web resource to be found in a search engine, the keywords in it must match the content. The optimal number of keywords is 6-7, which should harmoniously fit into the text. If the text is oversaturated with key phrases, then the search engine will exclude the resource from the search results. The site loses its significance if its pages contain information that does not match the title or keywords. This can be said about links leading to other web resources. Before publishing, it is necessary to check the content of the site for errors. It is worth paying special attention to the links: each must be checked.

    html tags

    Main page

    Search robots will appreciate your site if it has a well-designed main page that contains all the information about the site, its description. Acquaintance with the site basically begins with the main page. It should be user-centric and easy to navigate. This will determine whether other pages will visit your site or leave it.

    Links

    Links are important for both users and search engines. They pay attention to the used anchors in the links. Anchors should correspond to the page they lead to. Avoid abstract phrases like "Learn more". It is better to use the title of the article or page that can be followed by a link. The importance of links in the list of search engine results depends on how clear and accurate the links will be. If we are talking about website promotion, then the link should be to a resource of a similar topic.

    title tag

    Use this tag on every page of your site. It should contain the name of the site and a short description with one of the keywords. When searching, the name of the page appears and, based on it, the user will decide whether your resource can contain the information he needs.

    Description of pictures

    Add an alt tag to each significant picture, photo or image, which will help the search engine better index the images.

    description meta tag

    Description is a descriptive tag. It is intended for a brief description of the content posted on the web resource. It is used by search engines to provide information about a link.

    Site Map

    A sitemap is necessary for a search engine to index a resource, focusing on xml files. For visitors, simple and convenient navigation is a must. It is worth abandoning the graphical interface in favor of a text one.

    Website for people

    First of all, the site should be focused on Internet users. Web resources that are easy to use are the fastest to rank in the top 10 search results.

    Hello friends! Today I will tell you what SEO website promotion is and how to do it right so that your WEB project confidently enters the Yandex TOP10 and starts bringing targeted traffic and sales. So let's go!

    SEO website promotion what is it

    Do you want to confidently enter the Yandex TOP10? Focus your WEB project first of all on live users and only then on robots Yasha and Gosha! Orienting a web project to real people means constantly working to improve your site.

    What behavioral factors include:

    • Time on site
    • Bounce rate
    • Page Depth
    • Natural sharing of resource pages by users
    • The number of social signals from social networks

    It is these behavioral factors that need to be improved in order to earn Yandex's trust in its WEB project. But this must be done exclusively by natural methods, unless of course you want to drive your Internet resource into the BAN.

    Cheating behavioral factors

    As soon as such filters appeared, as well as, the era of link promotion and promotion due to stuffing texts with keys went into oblivion. But what has been replaced? Ranking due to behavioral factors! It was them that cunning SEOs began to wind up in order to.

    At first, PF cheating really gives a quick result. Literally in a week, both positions and traffic increase. But a month after such cheating, the WEB project completely flies out of the Yandex index and falls under the filter. In Yandex webmaster, the following inscription begins to show off:


    You can withdraw the site after such a ban only a year later, after the termination of the PF cheat. Don't try to fool the search engines. You won't be able to do it! I wrote a very detailed article about how behavioral factors are cheated by special programs and what happens for it. this manual is located!

    SEO promotion is leaving, but LSI promotion is coming

    SEO promotion is really not as effective for reaching the TOP as it used to be. It was replaced by LSI promotion! This is an advanced, modern and, most importantly, safe site display on the first pages of Yandex.

    The abbreviation LSI promotion is translated as, latent semantic indexing. Since search engines have learned to understand the meaning of the text very well, then SEO promotion must be sharpened on.

    Stop producing useless ones and hope for a miracle. Such shitty texts will only kill your site more. He will not see any TOP!

    In order to overtake competitors in Yandex, today you need to use only high-quality and LSI-selling texts, as well as use a joint LSI and SEO promotion strategy, connecting and in parallel.

    Remember! Today, the promotion of your resource depends many times more on the professionalism and experience of a copywriter than on SEO promotion.

    My strategy is simple. It is better to write one high-quality article that will bring 10 people to the site a day than to produce hundreds of articles that will not bring a single target client to your site. This is an axiom today!

    Hundreds of different ones have already gone through all my resources, and I selected only one of them, which writes in such a way that the text immediately flies into the Yandex TOP10 and starts to lead. For gratitude to his work, I leave his (or rather her) mailing address for communication - [email protected] .

    SEO site promotion independently step by step instructions

    So, you have created your own Internet resource that meets all the qualities that I wrote at the beginning of this article. Be sure to check your resource for critical issues that hinder promotion.

    Remember! It is easier to unload coal from wagons with shovels than to promote a technically crooked site in Yandex and Google!

    From how to check a site for technical problems, with all the links to free checking services, I wrote a detailed article. I recommend reading! She is located.

    If you are convinced that your Internet project has no technical problems, then proceed to the next step - SEO promotion through the selection of low-competitive semantics.

    Competent selection of the semantic core

    From here the Motherland begins! Most site owners believe that if they collect semantics for low-frequency queries through Yandex Wordstat, then they will reach the TOP. This is the biggest mistake friends!

    After collecting such semantics, you will write a hundred articles, but there will be no sense at all! But then what to do, you ask? I will answer! Work not under low-frequency semantics, but under !!! And it, in turn, can be high-frequency. In my practice, I also found such requests and they brought 100 people a day to my site.

    Here in this video, I explained in detail and intelligibly how to collect low-competitive requests and, most importantly, what services. Watch to the end, I tell the main principle from the middle of the video!

    How to collect low-competitive semantics for a website

    This is how SEO promotion and low-competitive semantics work. Your site starts generating traffic and gradually improves its behavioral factors due to cool content.

    You can overtake competitors today only if your content is better, more useful, informative and unique than on a competitor's website. Everything else, including SEO website promotion with its secrets, DOES NOT WORK!

    And stop thinking that you will give someone 10,000 rubles and he will take you to the first page of Yandex. This is a utopia!!! SEO site promotion for 10,000 rubles will lead your site straight to the BAN, and not to the TOP10. How this happens, I painted in detail. Be vigilant and careful when receiving such offers from!

    Use for promotion in Yandex exclusively. Only they will allow your WEB resource to overtake competitors and climb to the top of Olympus Yandex.

    My Internet resources

    Only due to competent, white SEO promotion using , I brought all my sites to the traffic of 1000 people per day. The counter of the site you are currently on is in the lower right corner. Well, here are my creations:

    1. Website SEO promotion from Anatoly Kuznetsov. you are on it now
    2. Travel site
    3. Youtube channel about cars
    4. Youtube channel about travel
    5. Youtube channel about construction: QMS
    6. Website promotion training channel SEO St. Petersburg(recently started)
    7. Website about LSI promotion (recently created)

    As you can see, I came to the Internet business seriously and for a long time! Since 2005 I have been promoting websites and experimenting with SEO on my resources. I learned to feel the constant changes in Yandex algorithms at the level of vibrations.

    This experience is comparable to the actions of a surgeon who has been performing operations for 20 years. Only through constant practice, you can understand how to perform high-quality and effective SEO website promotion and overtake competitors. There are a lot of theorists now, and even more Internet scammers.

    How to distinguish an SEO scammer from a professional

    Everything is really simple! Start by exploring the SEO specialist's personal website. What he really is? If a one-page landing, then in 98% of cases these are scammers. can be compared to one-day firms that are created in order to quickly raise money and disappear.

    If an SEO specialist has a multi-page site, but there is no traffic on it, then this indicates that he cannot promote himself, not to mention third-party sites. It is also better to avoid such ones, unless of course you want to waste money.

    The next important point in choosing a promotion contractor for your website is a detailed study of its cases. In simple words, the sites that he promoted. As an example, I suggest you familiarize yourself with mine.

    The cases should contain all the links and contacts of those sites that were promoted by your potential contractor. And as a result, the result of the positions that these resources reached after SEO promotion. Ideally, the period of SEO promotion should be indicated, for which the site entered the Yandex TOP10.

    It is on these three main points that you can distinguish an SEO scammer from a professional.

    How much does SEO website promotion cost?

    The most difficult thing is to perform SEO website promotion in such million-plus cities as Moscow and St. Petersburg. They have insanely high competition and, as a result, you have to work very hard to bring the site to the TOP10!

    The cost of SEO promotion depends on the competitiveness of the search query for which the customer wants to reach the first page of Yandex. The more competitive the topic, the higher.

    If you want to order SEO website promotion from Anatoly Kuznetsov, that is, from me, then you will have to be prepared to pay from 30,000 rubles a month for my services. Estimated time to bring your site to the TOP10 Yandex, about three months. As a rule, during this period, it turns out to confidently gain a foothold in the first places of Yandex and overtake competitors!

    Conclusion

    Do you want to get into Yandex TOP10 and stay there for a long time? Promote your sites exclusively with white promotion methods! Can't you? I can teach! For those who want to understand all the intricacies of SEO, I suggest visiting mine, which I conduct individually, online via Skype. You can read all the reviews on my training.

    For those who do not have time to undergo training and independently promote their site, I offer help in this matter. I can take your site for promotion and in a couple of months bring it to the TOP10 Yandex. In order to be convinced of my expertise, I suggest that you familiarize yourself with mine and only after that order SEO promotion from me.

    That's all for today, good luck to everyone and see you again on the pages of my site.

    In a previous article, I talked about the fact that buying links is now a rather dangerous activity and should be done with caution or not at all. In the comments, they asked about alternatives - how else can you promote the site? And I recommend starting with SEO optimization.

    Some novice webmasters don't know about these basics or just brush it off. And meanwhile it is very important to be able and to know. I will tell you how SEO site optimization is done on your own: step-by-step instructions for beginners and not only.

    Seo site optimization on your own: step by step instructions

    Why is SEO optimization so important? Because now, first of all, search engines pay attention not to the number of links, but to behavioral factors. That is, how much people like your site, how long they stay on it and whether they go to other pages.

    In addition, the technical side is important, i.e. so that the site loads quickly, is convenient and there are no common errors (duplicates, incorrect robots.txt, etc.) But first things first, and let's start with technical issues:

    1. Choose your hosting wisely- there are a lot of offers, and some beginners are being led at a low cost. Now you can find offers for 70 rubles a month, but at the same time you will constantly suffer from various problems. Or you will not see problems, but the attendance will be low - it's all about the hidden problems of the hoster. Do not be stingy and do not be greedy, then you will more than recoup the cost of a good hosting. I recently switched to McHost and I can’t get enough of it - the site has never crashed during this time and began to work faster. Overview of popular hosters in this article.
    2. Certificate of safety is a relatively new trend that began to gain popularity in 2015. It is believed that very soon all sites that have not received such a certificate will fall in the search. Google already gives a small plus to sites that have an SSL certificate and raises them a couple of lines in the search results. I have not studied this issue in detail yet, but I am going to. So if you are interested in this question, you can subscribe to updates.
    3. Website loading speed- this plays an important role in SEO optimization, because visitors do not want to wait a long time. The ideal time is 2-3 seconds. Check the download speed and fix any errors according to the instructions in this article.
    4. Image optimization affects the site loading speed. How to quickly and easily reduce the weight of several pictures I described in this article, use any of the methods listed.
    5. Adaptive layout or a mobile version of the site - Google has long warned that it will downgrade sites without a mobile version in the search. So you should either buy a design with a mobile version, or order it from freelancers, or use plugins (for example, WPsmart).
    6. CNC links, i.e. human-readable links. It has not been proven that this directly affects search results, but it certainly will not be superfluous. And it will be more pleasant for readers to see a clear address, and not a set of numbers and symbols. You can connect such links in the admin panel, in the Settings - Permalinks (CNC) section.
    7. Site Map- excellently improves behavioral factors. Recently, sites without "content" are rare, but still there are - and this is terribly inconvenient! In addition to a map for search engines (sitemap.xml), be sure to create one for visitors using the Dagon Design Sitemap Generator plugin. In the article about the most necessary plugins, I explained how to use this plugin.
    8. Customize Robots.txt right - this is done in just a few minutes, but how many people simply forget or forget about it. Don't know how to do it? Read .

    Internal website optimization

    When technical errors are resolved, you can move on to internal optimization:

    1. Compose a semantic core- this is a key moment of promotion, and without this success cannot be seen. SL needs to be created even before the site is created, in order to immediately think over the structure of the site, sections, etc. It is not necessary to immediately dial 100,500 requests; at first, 100 will be enough to have something to work with. The free program Slovoeb or Keykolletor will help you with this.
    2. Come up with a title and description- this is the basis of seo site optimization, as this information is displayed in the search results. Title - this is the title of the article, it is desirable to include a key query in it. Description is the text that appears in the search under the title of the article. You need to write an intriguing description so that people have a desire to go to your site. But honestly, no promises you can't keep.
    3. Use different types of headings: from H1 to H6. But in the article itself, do not use h1, since this heading should only be 1 time in the article. And the rest can be evenly distributed throughout the text, placing accents and indicating to visitors where what is written about. But do not overdo it with headings - on average, one for 3-5 paragraphs. Although personally I usually use only H2 and H3 - I don’t take it below, and it seems to me that this is enough.
    4. Seo image optimization- we have already touched on this issue above, but it was about reducing weight and size. And here it is worth paying attention to uniqueness (see about it) and SEO optimization. Be sure to enter keywords in the alt and title so that the picture can be found in the search and get through it to your site.
    5. Quality Articles- I have already specifically described how to write and format articles correctly, but I will briefly outline the basics. Write long texts from 3000 characters, be sure to be unique and break the text into paragraphs to make it easy to read. By following these minimum requirements, you will already be able to please search engines and visitors, more details about this are written at the link above.
    6. Write articles regularly Decide how often you will write articles for the site. Once a week, twice or every day. Try to stick to this schedule and post at the same time every day.
    7. Site relinking- this is when you link to another in one article, and the person goes to another page of the site. There are whole linking schemes, which I have described in a separate article, but I prefer to just link to useful articles as I write. So there is more chance that the reader will move on to read another article.
    8. Remove broken links and malicious - the useful Broken Link Checker plugin will help you with this. It is easy to manage - just press the button Recheck all pages and you will receive a detailed report on all broken and suspicious links. Code and decryption can be viewed in this article.
    9. Analyze the site, improve behavioral factors - install Yandex metrics and analytics, view statistics and failure reports. Use the webvisor to evaluate people's behavior (how long they were, where they looked, what they poked) and fix possible problems. It may be necessary to rewrite the article if it does not match the title and main key.

    External site optimization is getting links to your site by free or paid methods. Try to develop naturally and gradually, so as not to arouse suspicion with a sudden “explosion” of links. Approach this issue wisely, then no filters will affect you.

    Be sure to follow the links in the article and study incomprehensible points in more detail. If I used all the information from other articles, then it would turn out to be a very long step-by-step instruction. Seo website optimization is serious business and should not be left to chance. Moreover, it is not so difficult to follow all these recommendations, but the effect of these actions is impressive.

    Are you new to SEO and don't know where to start? We present to your attention a short guide for beginner SEO-optimizers.

    After reading this article, you will have a clear idea of ​​what needs to be done and where to go next.

    Let me start with the most important Golden Rule, which always works when you are introduced to something for the first time.

    When reading an article like this one, don't distract yourself by thinking about subtopics. Just try to follow the author's thoughts. Save questions like WHY and HOW for later.

    Hope you are ready! Let's move on...

    How to Get Started with SEO Guide

    As already described above, the purpose of this guide is to give beginners an idea about search engine optimization. I did some research work and tried to answer some important questions.

    I'll start with the first and most important question.

    What is search engine optimization (SEO)?

    SEO is a combination of strategies that aim to increase the visibility of a website and improve its positioning in search engines. We can say that this is a way to inform search engines about the quality of a website in order to attract more organic (non-paid) traffic by improving the site's search engine rankings.

    For the most part, it depends on the content, structure, and links to the website. It is in this direction that it needs to be developed.

    But remember! SEO optimization is aimed at improving the interaction with the search engine, but you should never forget about your audience. User experience is above all.

    Do you already have questions?

    I hope to answer all your SEO questions in this article.

    Why does my site need SEO?

    To answer this question, let's remember what I already wrote about - SEO is necessary to improve the visibility of the site!

    And that's why:

    Search engines are the biggest and best source of internet traffic. You probably already know the main ones:

    • Yandex;
    • Google;
    • bing;
    • Yahoo.

    Some of my friends still use the Google search bar to go to Facebook.

    SEO beginners always use Google to find information. The same applies to ordinary Internet users. When they want to find something (an article, some services, products or any other information), they turn to Google.

    Another reason search engines are unique is that they provide targeted traffic. People are looking for exactly what we offer.

    User search queries are the words that are entered into the search bar. These words are crucial. If the SEO is not that good, our website will be ignored by the search engines.

    Targeted traffic is an improvement in income levels. So feel free to invest in if you really want to earn income. And if you do not have time to do SEO on your own, then the O`Es team can help you with your site

    What if I don't do SEO on my site?

    Here you might think something like this:

    "Dude! Is this the exact same question as the previous one? You just explained that no SEO means no search engine traffic!”

    Yes! You are right ... But I want to dwell on this in more detail. I'm sure you won't mind after reading the following interesting information.

    After your site is launched, search engines crawl it to figure out what kind of site it is. Now, when a user searches for something related to your site, search engines will display your site in the search results. Search engines are a brilliant machine and are constantly being improved to crawl sites more efficiently. However, search engines also have certain limitations.

    That's why SEO is necessary. SEO optimization helps search engines find out more about a website.

    The right SEO optimization will attract thousands of users, while the wrong one will lead to almost zero traffic.

    SEO optimization not only makes your site's content available to search engines, but also improves the site's ranking by positioning it higher in the search results. Therefore, you will be easier to find.

    The competition is ever-increasing, and those involved in SEO undoubtedly have a distinct advantage in terms of questions and audience acquisition.

    I hope that now the concept of SEO has become clearer.

    Let's move on to the next question of our guide.

    Can I do SEO?

    Yes, SEO is hard, but not too hard if you keep track of all the changes! The basics of SEO are quite simple, so the main thing is how you implement the chosen strategies. The Internet is full of free resources () to learn how to do it right.

    Practice and you will become an expert in your niche!..

    If your site is complex and you are not ready to learn and implement strategies, seek help from experts.

    But remember: you need to understand the basic concepts of SEO very well! ..

    I think that now you can easily answer the question: ""

    The next section of my guide contains more practical information and a lot of advice regarding SEO strategy.

    How does Yandex and Google work? Black Hat/White SEO

    Before discussing SEO in more detail, I would like to tell you about black hat SEO and white hat SEO. Here's how to describe them briefly:


    Rice. 1. Black hat SEO, white hat SEO

    Remember, we work with white hat SEO. I won't go into the details of the comparison. That's all for the basics. At least for me on this topic.

    Before we move on to the next point, take a look at the list of the main sections of SEO:

    • keyword research;
    • site page optimization ();
    • external SEO (external factors).

    Keyword Research

    Almost all beginner SEO guides ignore this point. In my opinion, it is one of the most important.

    SEO is a keyword game.

    Therefore, I decided to dwell on this issue in detail. What is keyword research and why is it important?

    In the previous part of this guide, I already talked about custom search terms. The exact statements of the user are called keywords.

    You need to know keywords related to your topic or niche if you want to be successful in SEO. Different keywords have different meanings depending on the search volume and some other factors. In this guide, we do not need to delve into these aspects.

    Keyword research aims to find out the intent of users. What exactly are users looking for? These are the keywords.

    Using the right keywords is a crucial thing for your site's SEO. They give you the opportunity to better understand your target audience. And this increases the relevance of your site in relation to your topic - this is very important for SEO and search engines.

    You need to do proper research to find valuable keywords related to your topic before launching a website. Even if you already have a website, it can be optimized with the right keywords.

    If you want to learn more about keyword research, check out the following articles…

    Let's move on to the next step!

    SEO optimization of website pages

    SEO for a website page means everything that is displayed on it and concerns its programming. Need to optimize website pages, posts, etc. for search engines.

    In short, this is content optimization for search engines!

    On-page SEO covers many aspects, so let's break it down into parts.

    1. Content

    Content is the biggest part of a page's SEO. You may have heard the famous content quote:

    "Content is king." There is no doubt about this.


    Rice. 2. Content is king

    Do you know that Google Is it the biggest search engine!? Company top priority Google is to provide its users with the best quality content, relevant information available on the Internet.

    Company Google also appreciates content of the correct length. Write long and informative texts.

    Content on your site is more than just text. These are videos, photos, animated slides, infographics, etc.

    Content – not a king! How you present it is what matters.

    Take care of the best user experience and optimize your site for search engines at the same time. Then your content will be more likely to be shared by your readers.

    Pay more attention to good content:

    1. Headlines - create captivating headlines that would increase the reader's interest in the article. You only have one chance to make a good first impression.
    2. Keywords – Choose keywords that would bring people to your site.
    3. Links – link to quality sites that complement your site. This encourages sites in your niche to contact you.
    4. Quality – Strive to post unique and quality content. This keeps users coming back to your site because they won't be able to find the same content elsewhere.
    5. Freshness – posting up-to-date content is a good strategy, but it’s also worth adding new content regularly. If you don't have time to add content to your website, consider creating a Q&A section or a blog on your site.

    Rice. 3. Dependence of content positioning in Google on the number of words

    When creating content, don't forget about keyword research.

    2. Site menu

    The site menu is in second place in matters of site optimization - it also needs to be taken care of.

    An example of a bad menu is when the categories are completely irrelevant compared to the topic.

    I have personally seen several sites that deal with health issues, but the categories on the site were related to fashion. Don't hurt your own SEO this way.

    This greatly hinders and distracts the user ...

    If the menu is unsuccessful, what is the probability that the visitor will never return to the site? – 80%…

    Take care of the convenience of your site! Google will appreciate it.

    3. Website speed

    Yes! Website loading speed matters a lot! Have you ever heard of waiting time? Let me tell you about what it is.

    The user searches for something and your site appears in the search engine results (SERP) line.

    The user then opens your page. Wait time is the time during which the user remains on the site after clicking on the link.

    This is a very important search engine ranking factor.


    Rice. 4. Waiting time on site

    Let's see what happens with an example...

    Imagine that you are looking for something and then you open a website that appears in the search results.

    What should I do if the website takes too long to load? What would you do? Wait? Hardly. Most likely, you will close the tab and go to another link ...

    This is how latency affects your site.


    Rice. 5. Average website load time

    In short, the user needs speed, just as Google. By improving the speed of your site, you will reduce your latency and therefore improve your ranking in search results.

    4. Website design

    Website design is another important factor for a good user experience… The theme should be interesting and memorable.

    I prefer websites with attractive designs and informative content. I can certainly read content on a site with poor design, but only when it's the only search result...

    There are many websites with great content but poor design.

    Ask yourself a question - will you stay on a site that cannot be viewed properly from a smartphone?

    Most likely, you will stop visiting this site altogether…

    I say this from personal experience!

    Design is more than just how the site looks. It's also how the site works.

    The site should be responsive and attractive.

    Well, enough talking about SEO-optimization of pages.

    External SEO

    Off-page SEO is just as important as on-page SEO - it helps make your domain more authoritative in the eyes of search engines.

    In other words, it is a way to make your site trustworthy in the eyes of search engines.

    This will happen when other well-known sites give the search engine a signal that your site has the best content on a particular topic.

    How does this happen?..

    We need other well-known resources on the Internet that are relevant to your niche to link to our site. Technically, this is called link building.

    Naturally, this does not happen automatically. Place high quality content on your site and share it with interested people on various online marketing platforms.

    Eventually, someone will start linking to your resource.

    The best link building strategy is to create good content. Then you need to tell everyone else about it.

    But remember: in today's competitive environment, you need to be able to build links. Use the techniques and advice of well-known quality sites.

    Your hard work in this activity will definitely be rewarded with a good rating.

    Just know what to do:

    • use social media to promote your content;
    • engage in blogging and guest blogging;
    • offer solutions in discussion forums;
    • share photos and videos;
    • build meaningful business lists.

    The next headline may irritate you a little, but trust me, it's important information...

    What do links look like and how do I get them?

    Tags for links

    This is a signal to the search engine. Something like: "Hey! The following information is a link. This is called anchor text.

    1. Link location. This is information for the search engine about the site where the link leads. Such a site can be a web page, an image, a download, a video, and so on. You can save the location of the link.
    2. Visible/anchor text of a link: You may have seen this type of text - blue, bold or underlined - that is clickable. Clicking on it takes you to another web page. These links are called anchor text.
    3. Closing link tag: As you can guess from the tag, this is a signal that tells the search engine the end of the link.

    You will need the above information when you start building links.

    On average, the higher the score, the greater the number of domains associated with a web page.

    Fine! Now we have an idea about some communication parameters. We move on. You need to figure out how you can get links.

    I think I managed to influence your ideas about link building. Now you have a better understanding of what off-page SEO is…

    Where to go next?

    Now that you've read the SEO guide, you may feel like I've left out a lot of important information, especially if you're not a beginner.

    Yes, I did it deliberately.

    I could write 50 thousand words on this topic, create a long and detailed guide. But trust me, it would irritate beginners.

    There are many such guides on the Internet. Why did I decide to add my own?

    My goal is to give you some idea of ​​the basic concepts. You can read more about them in other guides.

    As you continue on your way, try to do the following:

    Having done all these things, keep learning and improving. Study the sub-sections of my guide - you will find more and more information thanks to SEO experts.

    Parameters like domain authority, page authority, trust level, citation, backlinks and spam are very important. They can significantly affect your ranking. Use Google to study the issue in more detail.

    Summing up

    I'm sure you've improved your SEO knowledge with this guide.

    Feel free to ask questions and keep learning. I wish you success!

    Magomed Cherbizhev

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