Yandex updates: link, text, TIC and others. Yandex updates - what they are, how to track up Tits, changes in search results and all other updates
Good day, dear readers. I already wrote about Yandex updates, but it was done, I decided to pay more attention to this topic, I think it will be useful for beginners to understand this.
What is an update?
The word update comes from the English update, which means:
- modernization,
- latest news,
- modernize,
- update.
In the context of search engines, the most appropriate word is “update”, i.e. an update is an update to the search engine database.
What happens during an update?
In order for a site to participate in searches, so that the search engine can show it to its visitors, it must first know about its existence. For this purpose, there is a spider robot that constantly scans the Internet, and a database into which the robot places newly found resources. But this (placement of the site in the database) does not happen immediately.
At first, the robot only collects information. You can imagine this as how we bloggers collect new information and keep it in our heads before we write about what we have learned on our blog. When a sufficient amount of new information has been collected, it is time to put it into the database. But new information cannot simply be taken and placed. It is necessary to rebuild the entire database taking into account new information. After all, as we know, all sites that take into account a large number. In order to correctly take into account new sites in your database, so that they also have the opportunity to participate in ranking, it is necessary to rebuild both new and old resources.
It is the formation of a new database that is called an update.
What is included in the search database update
During the update, new texts that the spider robot found, new links, and changes that occurred on already indexed sites are taken into account.
It is worth saying that every search engine has updates, but if for some, for example, Google, updates occur more often and almost unnoticeably, then for others, as in the case of Yandex, this is a whole event.
Yandex updates
Due to the fact that when updating the search database, several different parameters are taken into account, in the Yandex search system the update is divided into several parts.
Text and link updates
- Yandex text update- all text materials that were found by the indexing robot while crawling the Internet are taken into account.
- Yandex link update– all links that were found (or not found) in new and old documents are taken into account.
These two updates occur most often and always together. After the robot has found new documents or seen changes in old ones, found new links to sites, it is updated and a new database is formed taking into account the changes. Therefore, in text and link updates, a new copy of documents is uploaded to the database. It is after these updates that you can and should look to see if new site pages have appeared in the search engine index.
Here it is worth knowing that texts and links are updated on a certain date, i.e. If you published a new article yesterday, and today there was a text update, then the new article was definitely not included in this update.
Judging by the statistics, text and link updates occur in the interval from three to ten days and a copy is always posted on the date (+ day) when the previous update occurred.
For example, the penultimate update was on March 18, 2011, on this day the texts and links that the robot found before March 15 were taken into account. And the last update was on March 25, 2011, which took into account texts and links found before March 19, 2011. Those. despite the fact that we published new articles between March 20 and March 25, the latest update on March 25 did not take them into account. Pages with these articles will appear only in the next update.
Therefore, when you check how many pages of your site have been indexed, take into account the update dates.
But, I’m sure, many of you have noticed how recent articles receive traffic from search engines, which essentially shouldn’t exist. The fact is that Yandex, like other search engines, has a fast robot that indexes resources that are updated frequently. These primarily include news sites, this is done so that Internet users can find out the latest news. But the fast robot indexes not only news resources, but also frequently updated sites in general, which include blogs, especially popular, frequently commented blogs.
But the most anticipated, most important updates for optimizers and money makers are different.
Issue update
Issue update– the most important update for people who promote websites. After the search robot finds new texts and links, enters them into its database, takes into account all the factors by which sites are ranked in the search engine, the long-awaited update of the search results begins - a change in the positions of sites in search results for queries.
It is difficult to say exactly how often the issue is updated. Judging by the statistics of updates, this can be just once a month or even less often, or two or three updates in a short period of time, for example, within one week. But at the same time, it is worth knowing that the site’s positions can change in the intervals between these updates, only the changes are minor. The update is accompanied by significant changes in search results.
If the development of the resource occurs correctly, the site is well internally optimized, its link mass and trust increases, then such a site will certainly move higher in the search results for the selected keywords. If you are constantly working on your site, then it is after the update that you need.
If your positions have grown, then you are on the right track and can continue to work in the same direction. If your positions have fallen, then this may be a signal that your actions are not correct and mistakes have been made in promotion.
But you should know that a drop in positions is not a guarantee of your wrong actions. If you watch for a long enough time how the site’s position on requests changes from update to update, it becomes clear that even with proper optimization and constant growth of external links, there may be small drops with subsequent growth in the next update. Therefore, I think there is no need to panic if you see a slight drop after an update, it is better to wait for the next one and only then draw any conclusions.
There may be several reasons for this. If, between updates, you increased your link mass, exchanged links with other resources, then perhaps not all links were found and taken into account, or the site that links to you fell under the filter.
If you made some changes to the promoted page and a crash occurred, then, firstly, you need to make sure that the updated page is already in the index, and secondly, again wait for the next update and after that draw conclusions.
In my practice, it also happened that without any reason. But then they returned to their own place.
TIC update
The most long-awaited update for many bloggers, especially for those who are going to or are already making money by selling links.
The AP TCI recalculates the thematic citation index, which is calculated based on the links that lead to your site, taking into account the thematic nature of the referring resource.
There is a distinction between updating a push-button TCI and a toolbar one. In principle, they happen at the same time, but not exactly. First, the push-button TCI is updated, and then the toolbar one, therefore, while the apa period (can last from several hours to almost a day), it is the push-button TCI that is more accurate and reliable, and it is this that is reflected in.
A push-button TCI is a button in the form of money (you can get it from Yandex itself), which you can often see on different sites.
And the toolbar is a TCI in Yandex.Bar, which can be installed in your browser.
This update happens most unexpectedly, although there are exceptions. Either it happens consistently once a month, then it’s gone for more than 2.5 months, or suddenly twice with an interval of a week (I’m talking about the latest updates). What this may be connected with is a mystery.
Any breaks or, conversely, excessive frequency in updates may be due primarily to the fact that Yandex has made some changes to its algorithms and is testing them. During testing, the website’s indicators and its positions on queries can fluctuate greatly and change significantly, but, as a rule, after a storm everything falls into place.
How to find out accurate and correct Yandex updates
I have already told my readers that I check updates on this site, and also installed their widget on the Yandex main page. For me this is the most convenient, because... I often use Yandex search, unlike many optimizers who do not recognize anything other than Google :).
Updates, as a rule, begin somewhere after 12 a.m. Moscow time, and the promosite widget immediately shows this. But I’m in no hurry to immediately check positions and other things. The search database is very large, and updating it takes quite a lot of time, up to several hours, so there is no point in checking anything at night, everything can change before the morning. You can check only in the morning, when the update has already passed and everything has settled down.
But there are other services that also monitor Yandex updates. You can find information about updates on any of the resources. Already known to all of us, it also shows updates. So, I think there are no problems with obtaining up-to-date information about updates to the Yandex database.
Also, after each SERP or TCI, topics are created on various SEO forums where optimizers share their successes or failures, express their thoughts, and build hypotheses about which schemes for promoting or raising TCI work and which don’t. Of course, no one gives away secrets, but if you read it carefully, you can always learn something useful for yourself.
But most importantly, everyone can receive a message about the search database update to their email from Yandex itself. In Yandex Webmaster in Settings there is a page that is very difficult to get to if you don’t know where it is. On it you can select the news that you want to receive, and also choose how you want to receive it - directly in the Webmaster interface or to your mailbox.
But I want to warn you that if you follow updates only using this function, you will learn about the latest updates, because discussion of the update begins as soon as it begins, and Yandex sends a message about the update only when everything is over. But at this moment you can be sure that the update has passed and you can already check how many positions the site has risen in search results.
That's all I wanted to tell you today. Now you know exactly what updates are, what kind of updates Yandex has, how often they happen and how to monitor them.
Good luck with your development.
New information does not appear in search engines immediately after it is posted on the Internet. Before users begin to find your site through search, information is collected by search robots and stored for some time in the search engine database. The transfer of information from the database to the main search occurs periodically and simultaneously for many sites and is called an update.
Update(abbr. AP, from the English update - update, actualization) - the appearance of new information (sites, pages, texts, etc.) in search engine results. Updating information is usually accompanied by a recalculation of the ranking formula taking into account changes on sites, the emergence of new pages and resources, as well as a change in the link mass. It is after updates that changes in positions are monitored and results are tracked, so knowledge of the types of updates and their frequency is necessary. Each search engine updates its results at different times and according to its own algorithms. Let's look at what types of updates exist for the most popular search engines - Yandex and Google.
Yandex updates
Text update– occur 1-2 times a week. During a text update, new text documents indexed several days ago appear in Yandex search results. During a text update, changes in positions occur due to the addition of new documents, as well as technical changes (closing duplicates, optimizing pages, assigning a region, etc.).Correct Yandex updates– a service that specializes in Yandex updates. It has gained particular popularity among optimizers and people who independently promote their sites. The analyzer shows not only the percentage of changes in positions, but also separate information on text and link updates, as well as the last date of indexation of the taken into account texts and links.
The analyzer's operating algorithm is based on an hourly measurement of the number of documents in the Yandex index. As soon as a large number of new sites and pages appear in the index, a text update is recorded.
In addition, the site has a TIC update analyzer, which monitors changes in the citation index on many sites and based on this makes a conclusion about the update:
You can get acquainted with the correct Yandex updates
There is probably no need to say that the official website itself and the search service called “Yandex” are known, if not by everyone, then at least by those users who regularly search for something on the Internet. But few people have any idea what the update of the Yandex search database is. Let's see what this is all about and why use such updates in practice.
Why and who needs to update the Yandex search database
I would like to immediately warn all users: if you are not the owner of the site or hosting, the information provided below will not be useful to you in practice. And here's why.
The point here is that updating the search, in the sense of its algorithms, affects only the functionality of the site itself. In other words, the creator himself should be interested in this, and only with the goal that his page is included in the top five or ten search results requested by users of the system itself.
To put it simply, updating the Yandex search database only helps ensure that your resource ends up on the first page as a result of a search. Statistics show that very few users go to the second or third page to read this or that article. Most often, they stop at the first one and click on the most popular links at the top of the list.
Updating the Yandex search database: how often does this happen?
As for the updates themselves, in principle, everything depends on the developer, and it is simply impossible to predict the release of a new update. Of course, the system will inform the owner of the same hosting that the Yandex search database has currently been updated, but nothing more.
Alas, we can only guess about the rest. In this sense, many users who host their pages under the patronage of Yandex (even using electronic wallets) do not like this service. The factor of unpredictability is rather at play here, because the very update of the Yandex search database can play a cruel joke on the hosting owner. The situation here is such that after the update, any site paid for search may completely disappear from the proposed results. This is, excuse me, the crooked hands of the developers themselves. However, it's not all bad. Let's look at the update issue itself a little more broadly.
Main types of updates
For now, let’s leave aside the question related to how often the Yandex search engine is updated, and let’s look at exactly how it happens, so that there are no, so to speak, omissions in this problem.
As it turns out, among all the variety that is offered by the service department, the most popular ones can initially be identified:
- text update (the update includes new text documents on a given topic);
- updates based on links (when a site appears in a search result based on a given address or criterion);
- ranking, which is negatively perceived by SEO experts, since a ban can be introduced for using so-called behavioral factors;
- favicon is not discussed at all - those who installed it won’t do anything good with the update;
- traffic service update using graphic materials;
- updating Russian-language queries;
- updating the database of thematic queries;
- popularity index Rank.
Is everything taken into account?
In connection with all of the above, we can draw a conclusion about how the frequency of updating the Yandex search engine affects everything else.
In this case, we mean registering pages that fall under some criterion. As it turns out, the most important problem with a search engine, for example, when updating text or links, is that it does not immediately accept the incoming request, as expected, but only generates it for publication during the next update. And the dates for updating the Yandex search database are, as a rule, unknown to anyone except their creators. So we get a situation where no one sees new pages in the sense of links or text information published on them. But that's not all. The fact is that the frequency of updating the Yandex search database also raises legitimate doubts.
Let's try to compare two popular search engines created, as they say, in the image and likeness. These are Yandex and Google. It's no secret that the first was developed on the basis of the second.
Here the most important difference and the main problem is the so-called ranking. If Google’s service is capable of accepting a new link, text or graphic document almost instantly, Yandex requires a fairly long period of time for this (usually thirty days, no less, and then before the next update is released). So it turns out that the owner of the resource or hosting cannot count on the fact that his page will be among the most popular queries tomorrow.
The concept of "storm"
Now let's look at another concept called “storm”. This term refers to the rate at which requests are issued during the update period itself.
It is believed that:
- 5-15% - weak site;
- 15-20% - average level;
- 20-40% - a reliable resource;
- over 40% - updating the algorithms puts the resource at the peak of popularity.
In general, if it’s “stormy,” it means that the service itself is in the process of updating, registering incoming requests and redirecting them to the search engine level. As is already clear, this does not always work, or even does not work at all.
Update dates
As for the update itself, no one knows when the next update of the Yandex search database will be, perhaps even the developers themselves. Surprisingly, the frequency of updates does not fit into any framework.
This is the only reason why website and hosting owners should switch to other registration resources, otherwise, what good, you can slide from a leader in the search to the lowest position. How often does the Yandex search database update? Perhaps it is better to ask the owners or developers of the service themselves about this.
And all this is only because the update does not work correctly or is missing altogether. But problems may lie in the settings themselves, which for obvious reasons are not being considered now.
Conclusion
As for the outcome, you can simply shrug your shoulders: as we see, although the service is one of the most popular, it is nevertheless, alas, incompetent in terms of installing updates to its own database. So there is no need to talk about the fact that a user who decides to find some information on the Internet or promote his own website will receive the most up-to-date information. This is where updating the Yandex search database comes into play. How often this happens or should happen is unknown, because everything depends on the developer.
On the other hand, in fact, the search service itself, based on “Google” technologies, in comparison with the original, does not stand up to any criticism. Another thing is that both services are quite insidious in terms of spying on the Internet surfer. Have you ever seen your last request appear in your browser as an advertising link? What can I say, even if you have an “account” for both services, the same banners can appear on a mobile phone or tablet. But this is a great distraction, to say the least...
Finally, the resource owners themselves in this case are exposed to unreasonable risk. It's no secret that you have to pay for everything. So that your page becomes popular on the Internet - too. A lot of money. What a surprise when, after entering a search term, you don’t even find your own resource? This is where the time comes to think about how appropriate it was to use Yandex as the main hosting. However, this situation does not always manifest itself: for some everything works, for others it doesn’t. It's a matter of everyday life, as they say.
But in any case (many users of the service say this, by the way), if the company does not change its policy regarding updates, you can hardly count on attracting new customers. You wouldn’t lose your old ones here...
The promotion of Internet projects directly depends on updates to search results, the results of which are made up of additional updates of the Yandex search engine, analyzed, and the final result is expressed in the position occupied by the promoted resource.
Yandex uses various “robots” that analyze a certain part of the site) to collect information about sites, which ultimately transmit the received information for processing to the main server, and during its update, new positions of sites are determined for certain requests.
What updates does Yandex have?
The promotion and attitude of search engines towards the site can be easily assessed by the results of a search engine update, and the process itself, translated from English, update means update. Upgrades are divided into four groups, and each of them plays its own role in the search engine, but together they determine the state of the site, its position in search results and the attitude of the search engine to the project as a whole.
There are 4 types of Yandex updates:
- Updating the link mass and content on
- Update of TCI of Internet resources.
- Updating Yandex search results.
- Upgrade of the Yandex website catalog.
Yandex link and text updates
The text update occurs simultaneously with the link update and transfers the found texts and links to the search database, which determines the place occupied in the search for a specific key query. A text update is a planned action, and if text is added to the site today, and the update occurs the next day, then the new article will not appear in the search, since the robot searching for content and links simply will not have time to view the new text. If the owner of a resource adds new content to the site and the speed of getting into search results is very important, you need to calculate the approximate date of the next update and find out whether the robot will have time to view the new page.
This type of upgrade takes on average 6 days, but these times are not constant; you won’t be able to check the exact updates of Yandex, so you should just use free services that calculate the approximate update date.
Update of TCI indicators
The TCI indicator depends on the number of links to the site, as well as the total mention of the domain (for example: www.help.ru) on other Internet resources; as a result of the analysis of these indicators, the resource is gaining popularity.
Owners of popular resources, endowed with huge indicators of this parameter, diligently monitor its growth and constantly monitor the correct Yandex updates so that their income grows, but if the TCI declines, the cost of links from their resource will decrease.
Updating the TCI of a website is an important event for all owners of Internet projects, as this event shows the popularity of the resource among the entire Internet. This event is the least predictable, and if any site optimizer can expect a text update once a week, then this will never happen with the TCI, so you should not even try to guess the date.
Accurate search results updates
Each update of the search results changes a lot, and if a resource after the last upgrade got to the first line for a certain query, this does not mean that with the next update it will not slide down to 5th or 10th place.
Search update is the most important process during which Yandex fully analyzes the project, uses data from other types of updates (link, text, etc.), scans each site into a cinematic core and produces a search result. The described site analysis process allows the main one to decide which of the sites should be in the first position, and which of them will be in the twenty-fifth for the same request.
Yandex does not hide the update process and, if desired, can notify the webmaster about the start of an update of the search results, for which you simply need to configure this action in the site control panel. In addition to the system itself, you can turn to other services that are common on the Internet and will notify customers free of charge about updates to search results, catalogs and other Yandex services.
Updating the Yandex catalog
Yandex has a directory and allows only selected sites into it, and the rest, if they could not get in on a free basis, can try to pay, however, even if they are in the directory, the resource does not receive much of an advantage over other projects in getting into the first position.
Search engines divide sites depending on the region where the company is located (that is, a resident of Surgut will not see an organization from Novosibirsk in the first position), but those companies that are engaged in trade or services throughout Russia turn to the Yandex catalog to assign several search regions to the site .
For non-commercial projects, getting into the directory will be important due to the increase in the cost of links from their sites to customer resources and, even more so, will increase the cost of the site when selling.
If we consider the catalog of Yandex sites, then an update is an update of the positions of sites within the catalog system, where the first place goes to the project with the highest TCI, and the rest are smoothly placed among all other positions based on the value of the site’s citation index.
Methods for determining Yandex updates
There are various services that will show for free past updates to search results, catalogue, TCI, PR on Google and other changes in the operation of search engines, but most importantly, they can notify you if the correct Yandex updates have begun.
The update begins at midnight and can last for ten or twenty hours, so you can start checking positions at least in the morning, and preferably in the late afternoon.
The update system does not work as many Internet users believe, for example: on the 1st, the search results are updated, but this update includes pages that were found before the 20th of the previous month.
What to do after Yandex updates
Any update is a change, and changes can be either good or bad, so you need to react quickly and check how the search engine treats the project at the moment.
SEOs remember everything about their site that they do with it: they change, delete or add something, and all these changes affect the attitude of the search engine either positively or negatively. The optimizer then analyzes the changes and decides what to do next: continue actions or change tactics.
Example. The optimizer began placing links from the internal pages of the site to the main page, Yandex underwent an update, and as a result, the main page did not reach the first position for the selected query, and the subpages began to bring in fewer visitors. The optimizer can only decide: return everything back and choose another method, or continue and display the main page of the site in the chosen way.
Of course, the correct Yandex updates should be constantly monitored, and it does not matter exactly how this is done, the main thing is to understand the result and decide how to further promote the site.
Hello, dear readers of the blog site. Any novice webmaster is faced almost immediately with such a concept as Yandex search engine update. Why webmaster of RuNet? Well, because Google, which dominates in a very large number of countries in the rest of the world, does not have such a thing as an update, except that you can only talk about an update, but again it’s a toolbar update, because the real value of the static weight of all pages indexed by this search engine system, changes constantly (in real time).
Yandex, in addition to updating the search results (changing the positions of sites for the overwhelming number of search queries), also has ap Tietz, i.e. updating the value, which you can read about at the link provided. In fact, Titz is a kind of indicator of the trustworthiness of a site, and the larger it is, the more trust it will have on the part of search engines (most likely). Titz is also important for those who sell links from their sites, because their price significantly depends on the value of Titz.
What is an update to the Yandex search database?
Well, webmasters in RuNet also have something to look forward to. For example, there are such concepts as updating favicons, Ya.Catalogue, mirror and pictures. These ups are not of interest to everyone, and certainly not all the time, but sometimes it is relevant, for example, when you move to a new domain, change the favicon, pay to be added to YAK, or get a significant share of traffic from image search.
Let's start, perhaps, with Yandex search database updates. How often does this phenomenon occur? How do you know if an incident has already happened? And why, in fact, monitor these same updates? Similar questions arise for novice RuNet webmasters who are beginning to get acquainted with the harsh reality of website promotion for the Yandex search engine. I had them too and it’s normal.
The essence of the updates is as follows. Unlike Google, Yandex does not have such impressive hardware and physical power to update search results several times a day, taking into account all newly indexed pages and found backlinks to sites. Therefore, he is forced to make some tricks that will reduce the rather high load on his servers.
But here you will need to have at least a general idea (if you have it, then continue reading, and if not, then follow the link to view the overall picture). What does Yandex do? Of course, like Google, it constantly indexes new pages on the Internet and re-indexes updated ones, and also finds more and more backlinks for different sites.
But... He does not immediately take all this wealth into account, but puts it in a not very long box, so that once every few days (sometimes the period between ups can exceed ten days, but not often) he pleases you and me with another update. Here are the dates of the official ups of the RuNet mirror search database for several months, so that you can estimate their frequency:
What then do we have the opportunity to observe in the search results between the ups? In general, banal cache.
To exaggerate, the first user who sets a search query after the next update activates an algorithm that, after calculations, produces the resulting results (a list of pages relevant to the given query), which is immediately cached and when the same query is entered again, the search engine algorithm is not involved, and the list of sites stored in the cache is retrieved (output). This reduces the load on Yandex servers and allows you to match your older brother Google with less hardware power.
At the time of the next update, all the new information accumulated since the last update (page texts and links to them) will be taken into account when ranking (read more about it in search engine results) and the list of relevant pages for each search query will be saved again in the Yandex cache in order to be promptly shown to users until the next update of the search database. Convenient, simple and economical.
But this is all, of course, very much exaggerated and simplified. Yandex probably worked on this principle ten years ago or even more. In addition, since the end of 2012, Yandex switched to personalized search results, when different lists of sites for the same request are shown to different users with different, but quite large, search histories. Now it is gaining more and more power and updates are becoming blurry.
However, when the percentage of search queries for which the results change exceeds several tens of percent, we can assume that the incident has taken place. How to recognize this very moment? Well, read about it below.
And we will still dwell on the fact that what is Titz update? Everything is much simpler here. It is believed that the overall value of Tits of all sites indexed by Yandex does not change, but is only redistributed between them. Moreover, this redistribution does not occur permanently, but again at certain, not particularly regulated intervals (from twice a month to once every two months).
You can see the dates of the latest ups, which do not have a stable periodicity:
Titz is influenced by the number and quality of backlinks leading to your site from other resources that, in the opinion of the search engine, are similar in topic to it.
Yandex constantly collects data on such links, but the TIC values for almost all Runet sites do not change between updates (sometimes, however, as punishment the citation index can be reset to zero, but this is force majeure). Then suddenly the value of the thematic citation index is recalculated and it will be safely stored in the cache (after some shaking and shrinkage or adjustment), until the next update. Trite.
Other types of Yandex updates and more
You can judge the frequency of PR updates from this screenshot:
In addition, there are the following types of updates, which some webmasters monitor to one degree or another:
- Yandex Catalog update— adding new sites and removing those that have lost trust from the most prestigious directory of the Runet. If you are expecting your resource to appear in the YAC or have reason to fear its exclusion, then it is worth monitoring the update of the database of this directory.
- Updating the image search database— a separate Yandex robot performs indexing of images on the Internet, but the results based on pictures, like the main results of this search engine, have pronounced updates. If your resource has every reason to promote itself and receive traffic from images, then it makes sense to track this app in order to evaluate exactly what results the actions you took brought.
Up favicons— in Yandex search results, by tradition, a Favicon taken from this site is displayed to the left of the page title and description. In fact, it is precisely because of this feature that your humble servant is still on the Yandex needle, because it is very clearly visible those sites that I trust and to which I go to look for an answer in the first place.
Before this, I already wrote a detailed article about where and where it should be shoved. However, the number one search engine in RuNet will show the favicon of your new site (or the updated icon of the old one) in the search results not immediately after indexing it, but only after the next Favicon update, which does not happen often.
Mirrorer update— Yandex has a special robot that is responsible for gluing so-called mirrors. The simplest example of mirrors is www..ru (they will need to be glued together, i.e. determine the main mirror - either, or, or).
A situation may arise in which a site moves to another domain due to falling under a filter or due to other force majeure circumstances. At the same time, you indicate the new main mirror in robots.txt of the old and new domains and do the same in the Ya.Webmaster panel. However, the mirrors will not stick together immediately, but only in the next step of the mirror operator.
In addition, the update of the search engine database itself can be causal in nature, and therefore the following are distinguished:
- Text up- i.e. accounting of all texts of new and updated pages included in the index.
- Reference— taking into account all new backlinks to sites whose pages are included in the ranking.
- AP behavioral factors- a somewhat mythical type of ups, which is caused by updated user data on sites participating in the ranking.
Search algorithm update- the most terrible one, in terms of possible consequences, because in this case new texts, links and behavioral factors are not only taken into account, but the very principle of calculating relevance changes. Yandex even began to call such global updates based on the principle of the game “Cities”.
We started from afar - from Magadan (May 2008) and continued with Nakhodka, Arzamas, Snezhinsk, Konakovo, Obninsk, Krasnodar, Reykjavik. Now, since December 2012, Kaliningrad has ruled the roost, and then there will be something with a “D”. Kaliningrad is trying to create personal results for each user, focusing on his preferences, which the search engine has identified by following him for some time.
During a regular search database update, a text update usually follows first, and after a while a link update. Behavioral ones are updated quite rarely or they cannot always be identified. It's pretty clearly visible on the website Yandex tracking enthusiast (Evgeniy Trofimenko is such a smart comrade that it is not always clear what he is talking about when speaking at conferences):
True, it’s not worth going into this too much, because the very fact of the update is important, so that you can start and draw conclusions about the correctness of your chosen course of site promotion. However, of course, it is not worth judging the dynamics of development by one up, because the search engine has enormous inertia and you should always wait a few ups to draw conclusions or start tearing your hair out.
How and where to track Yandex updates
The question arises, how track Yandex updates? It turns out that there are several options that will allow you to do this.
Yandex itself generously sends messages about updating the search database if you have also checked the “Forward to email” checkbox in the “Search database update” field in the settings:
In this case, the message will come to your email when all the transition processes and shaking in the search results for most queries have stopped, and you can calmly start removing positions and determining how bad or good this up has become for you.
There are also alternative ways to subscribe to updates. For example, the well-known resource Seobudget offers you a tool called “, where you can clearly see all the previous SERP updates, YAK, Tits and PR:
And also subscribe to the newsletter(having previously registered on this service) by email or in the form of SMS messages to a mobile phone (will cost 3 rubles per message) information about the update of the search database, Yandex catalogue, Titsa or PR (of your choice):
Well, you can also, for example, add the informer code located just below to your website in order to be constantly aware of all new updates and inform your readers about it:
Also, in my opinion, it is very convenient to learn and discuss updates on, the most convenient of which is probably Serch. There's a special one Yandex Apam section, where you can subscribe to receive materials:
Good luck to you! See you soon on the pages of the blog site
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