Electronic survey. Services for creating interactive surveys and questionnaires

Are the impressive costs of conducting research with the help of marketing agencies always justified, and is there an alternative to agencies at all? Of course, to conduct an in-depth analysis of the market or tasks of comparable scale, there is a direct route to marketers, if, of course, the budget allows. But in less global studies they will help online surveys- there are services that allow you to conduct online surveys as simply as possible: you create a survey, distribute it and receive already processed results. Which service to choose and how do such services differ?

I propose to evaluate them according to the following parameters:
- Is there a trial version?
- Is there a free version, and what does it include?
- Cost and capabilities of the basic tariff.
- Optimization for mobile devices.
- Opportunities for distributing the survey.
- Design settings.
- Finding the server.

Testograf.ru
Testograf offers the user functionality of the service for free, without limiting the number of surveys created, questions and answers received. Professional version, Testograf PRO, is available at a one-time rate (1 survey, 1 year, 1,390 rubles) and annual (unlimited number of surveys, 1 year, 12,500 rubles). There is an opportunity to test PRO version, creating a survey without registering or paying, but if you want to save the survey, you will need to register and pay to access the results.

In addition to independently collecting responses via direct and additional links, it is possible to embed a survey on the site, a pop-up window (auto-display or click on a button) and a survey widget with auto-display settings and branding. It is also proposed to search for respondents using a given targeting, while the respondents are not paid.
The possibilities for customizing the survey design are quite wide: the color and font of texts, the color of buttons and check boxes, adding a logo and customizing the survey header, changing the background (image, color).
The company's server is located in the Russian Federation.

Survio.com
On free version you can create 5 questionnaires with an unlimited number of questions and collect max. 100 responses per month.
The minimum tariff ($29/month for a one-time purchase or $14/month for an annual tariff) allows you to create 100 surveys, receive 1,000 responses and does not limit the number of questions in the questionnaire.
The service is optimized for mobile devices.
In addition to the standard distribution of the survey via a direct link, there is an embedding of the survey on the site and a pop-up window, however, both of these options do not have additional settings. Paid use of the CINT respondent panel is also offered for collection.
Design customizations include adding a logo, changing the color theme, or using pre-made backgrounds.
The company's server is located in the Czech Republic.

surveymonkey.com
Has trial and free versions.
You can create 10 questions and collect 100 answers for free.
The basic tariff (1,790 rubles/month) expands the number of collected responses to 1,000. The service is optimized for mobile devices.
It is proposed to distribute the survey to collect responses yourself, there are several possibilities: direct link and additional links, embedding a survey on the site, a pop-up invitation to the survey (there is a design setting and % of auto-display), a pop-up window of the survey itself (with settings of design and % of auto-display)
The design of the survey can be changed using prepared color and background themes, or you can use a custom theme with customization of the color and font of the texts. Of course, you can add a company logo to your survey.
The Surveymonkey server is located in the USA.

Google Forms
Google, with a server in the USA, allows you to create a survey for free, without limiting the creator by the number of surveys, questions and answers received, which, however, will have to be collected independently using a direct link or embedding on the site (without additional settings). There is also mobile version service. When setting up a survey design, you can use prepared color schemes, and will also add a header and logo.

Simpoll.ru
The service has both trial and free versions.
The free version allows you to create 3 surveys, limits the number of questions in one questionnaire (max. 10) and the number of responses per survey (max. 100).
The minimum tariff (150 rubles/month) offers 5 surveys of 25 questions in one questionnaire and 1,500 answers.
The downside is the lack of optimization for mobile devices.
You are also encouraged to search for respondents yourself. In addition to the direct link, there is an embed on the site and a pop-up window (without settings).
Design settings include changing the text color/font and changing the survey background (color).
The service server is located in Estonia.

Each of the listed services is constantly working to expand its functionality, trying to offer its users something unique. However, to conduct high-quality online research, many of these problems turn out to be simply unnecessary, and a standard set of functions, which is available on all of the above-mentioned services, is sufficient.
The important thing is that often the creator of the questionnaire, in addition to his client base, also needs to interview random respondents, who can be difficult to find. And then you will need help in finding respondents, which is provided only by some services, and those providing this service take different approaches to collecting answers. Of course, the possibility of self-distribution of the survey is also important, where it may not be superfluous technical settings, as well as design settings.
And yet, today the offer on the online research market is quite wide, which allows you to choose a service that meets all your needs and wishes.

There were only 3 services with adequate functionality that allow you to create an unlimited number of questionnaires and questions in them and do not limit the number of responses received: Testograf.ru, Google.forms and Virtualexs.ru.

I propose to evaluate these services according to the following criteria:

1. Number of question types available on the free version
2. Setting up logic (branching)
3. Possibilities for distributing questionnaires
4. E-mail notifications of received responses
5. Results
6. Adaptation for mobile devices
7. Finding a server
8. My subjective opinion about the designer

Testograf.ru

The service offers both paid and free versions. There are 20 question types available in the free version. The logic is customizable for all types of questions with a choice of one answer option.

Direct links, website embeds, and widgets are available for distributing questionnaires.

Can be customized email notifications about each new response (with the response in the body of the letter) and the number of responses received over a certain period.

Aggregated results and individual responses are available in real time. You can use filters to search for dependencies. The results are downloaded in .csv format.

The service is adapted to everything modern devices. The server is located in the Russian Federation.

The designer is logical and understandable, although the design is somewhat simple. The free version opens up many possibilities for creating and distributing a survey.

Google.forms

All functionality of the service is available for free: 9 types of questions, the ability to configure branching (logic). To distribute the survey there is a direct link and the ability to embed it on the site. Email notifications only inform you that a survey has been answered, additional information about the answer no. Both aggregate results and individual responses can be viewed on the site in real time. There are no filters to search for dependencies. Results can be downloaded in .csv format. The service is adapted for mobile devices. The company's server is located in the USA.

The designer is simple, the settings are scattered in a way that is not entirely clear. One of the obvious disadvantages is that to be able to use the service, you must have a gmail account. Also, the lack of a paid extension limits the survey creator, because sometimes you need a little more than the “required minimum.”

Virtualexs.ru

There is a free version and a paid extension. On the free version, 8 types of questions are available; there is no option to configure branching of the questionnaire. To distribute the survey, it is suggested to use a direct and html link. E-mail notifications are available for each new response with the text of the response in the body of the letter. Summary results and individual answers can be viewed on the site in real time; filters and downloads are not available on the free version. The service is adapted to mobile devices. The server is located in the Russian Federation.

The constructor is difficult to understand. Confused large number text and fields chaotically scattered across the screen.

This website survey service has a free plan and two paid plans. There are also special rates that include the development of surveys by company specialists.

Functional: Users of the free plan will be able to create three surveys. Each survey can have up to 10 questions. You will only be able to complete the survey 50 times.

You can create a survey from scratch or choose a template with ready-made questions. If you're creating from scratch, you have 13 question types at your disposal, from a simple text field to a 100-point grid. Optionally, you can create a welcome and exit page.

You can add comments or photos to questions, but the memory limit for storing files in the free plan is only 2 MB. The Questionnaire also has protection against cheating of results.

Appearance: The free plan does not allow you to change the appearance of the survey. The survey will look like this:

Statistics: The survey results are stored in your personal account. For each survey, a table is displayed with the number of clicks, percentage of successful completions and average completion time. If you wish, you can receive reports by email or download the report from DOC format, PDF, SPSS or XLS.

Poll placement: When the survey is ready, you can copy the direct link to it, embed the survey into your site, or add a widget there. A widget is a small tab on the side of the page with a link to a survey. In both cases, you will have to copy the HTML code and add it to source code pages. If you don’t know how to do this, contact the Questionnaire support service for help.

Price: Free + paid plans starting at $12 per month. A full list of tariffs is available on the company's website.

This is completely free service online surveys. To start using it, you only need a Google account.

Functional: IN Google Forms You can create an unlimited number of surveys of any length. When creating a survey, you have 11 question types at your disposal. These include text fields, radio buttons, and drop-down lists. It is possible to add photos or videos from YouTube to questions.

A long survey can be broken down into sections. This will give the survey structure and make it more convenient for clients. For those who want to run a promotion, there is a test mode. Turn it on and respondents will receive points for their answers.

Appearance: You can choose a color theme, upload your photo in the survey header, or add your company logo to the banner. After uploading the image, the service will automatically select the color scheme.

And also from Forms responsive design: surveys are easy to edit and fill out from mobile phones.

Statistics: Results are updated in real time. Each question will have its own graph or table.

Poll placement: It is possible to send a completed survey by email, copy a direct link to it, or embed the survey on the website. In the latter case, Google will show the HTML code to insert the survey. Copy it and place it where you want on the page. If you don't know how to do this, contact the developer or hoster for help.

Price: For free

Functional: The free plan includes three surveys, up to 10 questions each. A total of 100 people will be able to participate in the survey.

The survey designer has 11 types of questions. In addition to text fields, there is a rating scale, a drop-down list, separate fields for the address, email and name. You can add comments, photos, and files up to 10 MB to your questions. If desired, you can create an introductory and final text.

Additionally, you can assign points for each answer. This will come in handy if you want to do a survey for a promotion. If you want to protect yourself from vote fraud, prohibit filling out the survey more than once from the same IP address.

Appearance: You will be offered to choose one of the ready-made themes or customize colors and fonts yourself individual elements. It is also possible to add your own CSS code with design parameters.

Collection of statistics: The results are stored in your personal account and updated in real time. If desired, you can also set up email notifications or download the report in XLS format.

For each question, a separate block with data is created. On a separate tab you will find a list of respondents. The time and place of filling out the survey is saved there.

Poll placement: Simpoll offers a direct link and three types of HTML code to distribute the survey: a button with a link, a pop-up window, or a full site embed.

Price: Free + paid plans from $2.5 per month.

The service has a free plan and three paid ones. A table with tariff characteristics is available on the service website.

Functional: The free plan includes an unlimited number of surveys. Each survey can have up to 10 questions. A total of 100 people can participate in the survey.

There are 11 types of questions at your disposal. Among them: star rating, scale rating, drop-down list, etc. Additionally, it is possible to add a photo or video, enable editing of questions. You can also arrange the answer options in random order.

The survey is automatically protected from fraud. This means that it can be accessed only once from one IP address. If you have questions, Survey Monkey has an email support service.

Appearance: In the free version, you cannot edit the appearance, but you can choose one of the ready-made themes.

Statistics: Eight types of charts are available for each question in your personal account. You'll see how many people completed the survey, the percentage of different responses, and whether they skipped a question. Information about each respondent is separately available: time spent, date of completion and IP address.

Statistics can be exported in CSV, PNG, PDF, PPT, SPSS and XLS formats.

Poll placement: The finished survey can be sent by email, embedded in a website, or created as a pop-up invitation. You will also be offered a direct link to the survey. It can be posted on the website or on social networks.

Price: Free + Paid plans starting at $45 per month

This survey service has a free plan and three paid plans. You can compare tariffs on the company's official website.

Functional: The free plan includes an unlimited number of surveys of any length. When creating a survey, you will be asked to choose one of 100 ready-made survey templates. For those who decide to create a survey from scratch, there are 11 question types available. Among them: a text field, radio buttons with a choice of one or more options, a star rating or a scale rating.

Appearance: The service offers to choose ready theme or change the background color. To create your own theme or upload a logo, you'll need to sign up for a paid plan.

Statistics: Survey results are updated in real time in your account. For each answer, a graph and user statistics will appear. You will be able to see how many people responded to the questionnaire, what is the average completion time, sources of visits and the percentage of unfinished visits.

Results can be received by email or downloaded from PDF format, .XLS, .CSV, .XML or .HTML

Poll placement: When you have created a survey, the service will offer a direct link to the survey, send the survey by mail or select one of three ways implementation on the site: button, pop-up window and full embedding on the site.

Price: Free + paid plans starting at $14 per month.

The service has a free and paid plan. Comparative characteristics of tariffs are described on the website.

Functional: The free plan includes an unlimited number of surveys of any length. The survey designer has ready-made templates and 14 question types, from text fields and radio buttons to drop-down lists and star ratings. In addition to questions, you can add hints, add a greeting text to the survey, and enable anti-cheat protection.

Testograf also has email support.

Appearance: Free plan users cannot edit the survey design. The survey will look like this:

Statistics: Survey results are stored in your personal account. For each question, a separate diagram. In addition, it is possible to set up email notifications or download results in CSV, PDF, XLS format.

Price: Free + paid plan for one survey for $30 and annual license for $300. For additional fee You can attract respondents from the service database.

The service has a free plan and two paid ones. You can compare tariff characteristics on the official website.

Functional: Free plan users have access to an unlimited number of surveys, up to 10 questions each. 100 people can participate in the survey per month.

The survey builder has 15 question types: from text fields and yes/no answer forms to image selection fields and quality rating scales. Additionally, you can edit the text on the interface buttons.

Typeform surveys can be integrated with other services. Among them: Mailchimp, Trello, Google Sheets, Google Mail etc.

Appearance: You will be offered to choose a ready-made color scheme or customize colors and fonts manually. It is also possible to add your own background image.

Statistics: The survey results are stored in your personal account and updated in real time. There you will find statistics on visits, responses, average survey response time, and even from which devices the survey was answered.

It is possible to integrate the survey with Google Analytics. In this case, you will be able to view survey statistics in the panel Google management Analytics.

Poll placement: You can embed the entire survey on your website or as a pop-up invitation. It is also possible to embed a survey in a letter and send it by mail.

Price: Free + paid plans starting at $30 per month.

Plugins for a WordPress site

Typically, hosting plugins have less functionality. They come in handy if you want to find out customers' opinions on one issue. I will briefly describe three plugins for WordPress sites.

Functional: One survey can have only one question and an unlimited number of answer options. Additionally, you can set restrictions by IP address, username or cookies.

Appearance: You can set the frame size, select fonts, change their color and size. In addition, the plugin allows you to edit the labels on the voting buttons and the text after voting.

Statistics: The results are displayed at the end of the survey and your WordPress dashboard. It is possible to choose one of seven types of graphs to display the results. Surveys are also easy to view on mobile devices.

Functional: One survey can have only one question and an unlimited number of answer options. You can add the ability to select multiple answer options and specify the end date of the survey.

Additionally, there is an option “Do not log.” It allows each user to vote an unlimited number of times.

Appearance: The plugin allows you to edit the color and size of the vote counting bar.

Statistics:

Poll placement:

Price: For free

Functional: One survey can have only one question and an unlimited number of answer options. In the settings, you can choose to show or hide survey results. You can also set the start and end date of the survey.

In addition, you can set restrictions by IP address, username or email address.

Appearance: YOP Polls users have 15 color templates available. The template can be copied and edited if none is to your liking. Additionally, you can edit the name of the voting button and the link leading to the results.

Statistics: The results are displayed in your WordPress dashboard and in the survey itself.

Poll placement: A button will appear in your WordPress dashboard that adds a survey widget to your site.

Price: For free

Which service to choose

Choosing a survey service for a website is a matter of taste. Each service has approximately the same set of tools, but they are presented differently in free plans. Experiment and create a survey in several services. This will make it easier to determine which one is more suitable.

Personally, I liked Survey Monkey and Typeform more in terms of the number of functions, and Google Forms in terms of design and ease of use.

And one more thing: it’s not enough to just collect opinions, you need to conduct a dialogue with clients.
Share survey results and try to take feedback into account to make your site as effective as possible.

Test reliable Ukrainian hosting and

To create and manage surveys, you need to register with Google.

You can go to create a survey from Google Drive. Home page Google - Applications button on the right top corner— Disk .

On the Google Drive page, click the button Create - Google Forms .

The page for creating your survey opens.

We indicate the name of the survey and provide explanations for respondents

Blocks such as “New Form”, “Form Description” and similar ones are edited by clicking the left mouse button in them: click on the title and enter your name. Let's create a survey of schoolchildren and parents as an educational task.

Let's indicate the title - new form, which will appear as a title on the survey page, and survey description, which will help users navigate the survey - write what the survey is for, how to work with it, or other information for respondents. Field Description of the form can be left blank.

Creating the first question

If the question requires an answer option in which the respondent will write the word himself, select the answer option Other- to the right of the answer option entry form.

The following answer option will appear.

If you need any answers delete, then click the cross to the right of the answer option.

If you need to change the order in which the answer options are displayed, then “grab” the dot icon with the mouse and, while holding it, drag it down or up. Release the mouse button at the desired location.

If this question is required for the respondent, check the box Make this question mandatory.

If the question has been created, click the button Ready. The question will appear as a completed form question rather than as an editable question.

You can also proceed to creating the next question by clicking the button Add element.

How to edit a created question?

After pressing the button Ready the question is displayed as a ready-made question that can be answered. To return to editing this question, hover your mouse over the question and click the button in the upper right corner Change with a picture of a pencil or just click in the center of the survey.

Advanced question settings

You can also use the advanced question settings, to do this, click the button Advanced settings. For a question with one answer option, there is an option mix answers. Other survey types have other advanced settings available.

Should you mix up the answers?

As practice shows, the answer that is shown above often becomes the most popular, while if another answer is shown in first place to the same audience, then another answer becomes popular. Therefore, to get more objective answers, it is better to mix the options. When you open a survey, Google itself will shuffle the answers for each respondent.

What types of questions are there in Google Forms?

• Text- a small text field one or two words long, but no more than a sentence. The respondent will need to enter text from the keyboard.

• Text (paragraph)— a block of text longer than one sentence. The respondent will be able to enter a fairly long text.

• One from the list— the respondent selects one option from the presented list of answers or enters his answer.
• Several from the list— the respondent will be able to tick any number of given answers.

• Dropdown list- different from One from the list Because only one answer option is displayed, you need to click on the arrow to see all answer options and select one of them.

• Response scale- well suited for the respondent to express the degree of his agreement/disagreement with the question. You can make a scale from 0/1 to 10, and set text description extreme values.

• Net- similar to a scale, but allows you to ask several questions on a topic at once with the same answer scales.

• Date- a type of survey that allows the respondent to easily enter a date and for you to analyze it later.

• Time- similar to date: the respondent can enter the time - exact time or duration.

You can choose any type of questions within a single survey.

How to delete a question or add a new one?

You can add new questions by clicking the button Add element.

You can delete a question by hovering your mouse over it and selecting the button with the image of a trash can on the right - Delete.

The question can also be copied, if the new question is similar to one of the previously created ones, to make small changes - click the button Create a copy.

Additional profile settings

Above the block for creating questions there is a block for editing form settings.

• You can enable the feature Show survey progress- relevant for long questionnaires, so that respondents know how many questions they have already answered and how many remain to be answered.
• Only one answer per person— Google can control this only if each respondent has a Google account and is logged into the survey page as a user. If you want to survey students or parents in your class regularly, you can ask them to register on Google. In other cases, this is an unnecessary requirement.
• Shuffle questions.

Under the survey questions there are settings for confirming completion of the survey.

• The answer is recorded— here you enter the wording that will be shown after completing the survey. For example: “Thank you! Your answers will help us adjust the circle schedule” or “Thank you! We have received your answers."
• Post and create a public link to survey results— if you check this box, everyone can not only answer questions, but also view other people’s answers. If your survey includes personal information, responses cannot be published. You can later, after independently analyzing all the answers, create an impersonal table or charts and publish them on the school website or on a social network.
• Allow respondents to change answers after submitting— if you check the box, then after answering the questions, respondents will be able to go back to the survey page and change the entered answers.

How to publish a survey?

If you are finished working with the survey, you can publish it - to do this, click on the button Send at the bottom of the screen.

The publishing settings window will appear.

To post a poll on your Google page, get a link to it for further transmission to respondents, just click in the block Sharing . You can check the box first ShortURL, so that the link to the survey is shorter.

Clicking inside a block Sharing, the link is highlighted automatically, you need to press the combination on the keyboard CTRL + C to copy the link.

How to embed a survey on a website page?

Click the button Embed on the previous window, then specify the width and height of the window (frame) that will be displayed on the page of your site, the average size is approximately 500*500 pixels.

Next, copy the HTML code and paste it into your website in HTML code editing mode. For example, in uCoz articles, when editing, click Source, go to the bottom of the article and paste the HTML code). Save the article.

How can I view the survey and responses to it?

At the top of the page on which the survey was created there are buttons:

• Open form— to view the page as the respondents see it. You can take the survey yourself to test it out.
• View answers— a table opens in which all answers are automatically entered.
• Change subject— changing the design of the survey page.

• Edit questions— to return to editing survey questions.

Where can I find my questions and answer sheet?

All changes you make are saved automatically; you don’t need to save anything else anywhere. All created surveys and responses are stored on Google Drive.

You can access your disk with home page Google, as we went at the beginning of the article to create new uniform. All previously created forms can be edited at any time.

Tests and surveys are the primary means of collecting and processing information. But with the development of communications media, their role has undergone significant changes - the audience that can be reached has increased significantly, the time for preparing and processing data has decreased, which means it has become possible to use them to solve more immediate and short-term problems.

Online services for testing and surveys truly open unlimited possibilities, since they do not impose restrictions on the location of respondents and technical equipment - it is enough to have a connection to the World Wide Web and it does not matter whether it is a desktop computer or a mobile phone.

All the services discussed below have the necessary functionality for creating modern tests, quizzes and surveys with the possibility of widespread use of multimedia content. Many of them are not free, but almost all have free or limited features tariff plans or time-limited trial periods. All this will allow you to choose the most suitable service and use it effectively to solve assigned problems.

SoGo Survey

Cost: from $0 to $99 per month

Constant Contact

Cost: from $20 per month

Survey Monkey

Cost: from 0€ to 800€ per year

eSurv

Cost: free

Survey Gizmo

Cost: from $0 to $75 per month

Survey Planet

Cost: free.

Quiz Revolution

1. creating a task using visual editor
2. publication
3. obtaining results and statistical data.

• will allow you to quickly create stylish and meaningful tests and distribute links to them when help e-mail, social networks or applications on iOS. This is Poll Daddy. And besides this, the ability to register to take tests and collect better statistics, powerful tools for processing the information received and editing the appearance.

  Cost: from $0 to $899 per year