How to open a community on VK. How to create and promote a VKontakte group, detailed instructions

The procedure for creating a community on VK will take at most 10 minutes (including the time spent reading the current article). Another 10 minutes to make the preliminary settings...

A VKontakte group, a public page, an event - all of this is now united by one term: community. However, there are already 6 types of communities now, but... more on that in just a couple of paragraphs. Now, without further ado, let’s start practicing!

We go to the list of our groups from the main menu, find the “Create a community” button - click it, we get to the page for selecting the type of community:

Types of communities in VK. Which one to choose?

The names speak for themselves, plus there are short hints under the headings to make it easier to navigate. If you are still having difficulties with which type of community to choose, now we will tell you everything...

Events– in case you have a date marked with a red marker on your wall calendar, and some event is planned for that date.

Business page. Everything is simple here: you have an “off-line” business - come here (however, not only “off-line”).

Public page– this type was created specifically for public figures or a group of public figures.

Brand or organization. Having read the name of this type, read 2 lines of “description” (in the picture above): if this describes your future community, consider that you have already made your choice 😉

Interest group. This type is intended for creating a community with limited access: for private discussions of personal or work topics (publishing content and everything else that VK allows) by a limited circle of people. Interest groups can be private or closed; they differ in the following:

Only the group leader can invite new members to a private community (you cannot apply yourself).
In a closed group, anyone can apply to join.

Thematic community. This type is suitable for everything else for which there was no place in the previous sections: a humorous public where you are going to post memos, or a fan community of shawarma (shawarma) fans. Most likely, this is exactly what you need.

There are only 3 fields in the next window: title, subject, website URL (if any).

After clicking on the “Create Community” button, your group will officially be considered created, for which we congratulate you!

You will be taken to the “Management” page, where you will be asked to fill out several more fields with information and make a number of settings.

Basic public settings

P.S. You can always return to this page and change information/settings (to do this, use the “Manage” button in the menu on the right of the main page of your public page).

Basic information

Name we have already indicated in the previous step, here you can change it.

Community Description– a few sentences characterizing your group. It must be written down, firstly, to immediately make it clear to visitors to your community “what will it be about?”, and secondly, perhaps in the future this will help bring additional audiences to your public from search engines (from Yandex).

Community cover– image, 1590 by 400 pixels in size: click “Upload”, select the image on your computer. P.S. In the next article we will tell you how to create or where to get a beautiful cover for your community on VK.

Page address– Community URL. How the path to your page will look in the browser address bar (English letters, numbers, underscores are acceptable).

Action button

It will be displayed in the most visible place in your group - immediately below the page cover.

Possible options: go to the website, write an email, call, etc. Depending on the selected type of action, you will need to provide additional information: the name of the button (what will be written on it), enter the site URL, phone number, etc.

Additional information

Here you can specify the topic of the community (in our case, it’s “Sites”), select its type: community of interests, blog, or page of a store, company, person.

If necessary, set age restrictions (18+), provide a link to your website (if available), phone number, etc. In the “Foundation date” field - indicate the current date, or any other - it doesn’t matter.

Last point: choose whether you want your subscribers (or simply Vkontakte users) to be able to offer their posts for publication in your community.

Among other things, you can connect your Twitter account in order to export publications to Twitter (auto-posting) from your VK group.

If you are well-versed and knowledgeable about a specific topic and spend a lot of time on the Internet, then over time you will want to create your own group, for example, on VKontakte. What is this for? The group will help you find people of your same interests. You can share information with group members and discuss various issues related to the group’s topics. The group will also help you promote your online business, here you can make good advertising. This article will answer the question - “How to create a group in contact?” and the issue of promoting the group in contact will also be touched upon.

Instructions on how to create a group on VK

First of all, you need to log into your VKontakte page, on which you will create a group.
Next, go to the “My Groups” section.

Since we are creating a group with all the attendant capabilities, we select this particular item. Now we come up with a name for the group. It must include the keyword. A successful name has a good frequency in search engines. It will be possible to change the name of the group, but when the group gains popularity, changing the name of the group will be inappropriate. Therefore, it is better to immediately give a thoughtful name to your group.

Settings and created VKontakte group

We can say that the group has already been created, that is, the foundation has been created. Now you need to deal with its main settings.

In the “Information” tab, indicate any page address in Latin.

A very important step is the description of the community. This is the first thing a guest sees when looking for the required group. The text size in the description should not be too large. It is necessary to include the most important points of your topic in the text and be positive.

In the group settings form, select the group type: open group, limited, or closed. Also, if you have your own blog page, you can add its address. You can also add the name of your site. After filling in the required data, click the “Save” button.

The VKontakte network is a fairly well-thought-out social system organized specifically for people’s needs. If you entered something wrong when you first filled it out, don’t worry. You can always change mistakes made and edit information by selecting the “Community Management” section.

Filling content and promoting the VKontakte group

Let's move on to an equally serious part of the further development of the group, this is its filling and promotion. To popularize it, you need to upload videos of your interests, audio recordings, and photographs to the group. Install a bright and beautiful avatar on your home page. To attract the numerous attention of Internet residents, try to always upload fresh and verified information on your topic. If these rules are followed, the number of guests on the page will increase. In addition, guests of the page will begin to “repost” your interestingly selected content, thereby starting the promotion of the group.

Install a bright and beautiful group picture on the main page

In addition to the help of friends, the number of video views, group visits and subscribers, promotion will also increase with the help of their friends or neighboring partner groups. You can share posts between groups. Moreover, carry out both free exchanges (provided that there are no more than 3,000 people in a given community) and paid ones (if there are more than 5,000 people in a community).

You must understand that promoting a group in a short time will not work. This is a fairly lengthy process and should be kept in mind. One of the conditions for the progressiveness of the group is the constant updating of content. The more often you upload new information, the better. Another condition is the quality of the information uploaded.

A professionally designed group will be a strong advertising boost in promoting your topic. If you are selling goods, then the group will help increase demand for them. Also, the created group can help increase traffic to a particular blog or your website. Here you can make useful contacts for life.

Promotion of a group in contact - video

With this, we believe, the answer to the question posed at the beginning of the article on creating a group has been received. At this point, you have learned how to create and fill group content. In addition, now you know some secrets for promoting a group in contact. We hope it has become clear to everyone that this is a very useful and profitable tool on the network.

VKontakte is a Russian-language social network with the largest user audience. This is the first most popular site in the Russian-language segment of the Internet. As of the beginning of 2019, the daily number of visitors is 70 thousand people. How to create a group on VKontakte is a topical question for many active visitors to this social media. Thematic communities help you promote your product, company or service for free, or even simply gather a club of users with similar interests, where like-minded people can meet each other.

How to create your own group on VKontakte

Only registered users can create their own communities on VK. Before you start creating a group, you need to carefully consider the topic and purpose. A truly successful competitive popular community with an impressive number of subscribers can only become one that is not just another clone of numerous groups and publics, and that is ready to offer users unique, interesting content. To do this, you need to regularly update the community with valuable information and work on its promotion.

If you are ready to work on supporting the community, let’s move on to the instructions on how to create a group on VKontakte.

We go to our VKontakte page and find the “My Groups” tab.

Click on the “Create Community” button.

After that, you have to choose between a group, a public page and an event (event, meeting). We are interested in the first point.

Enter the name of the group (you can change it later if necessary.

Setting up a community is the next step. It is recommended to change the default address (vk.com/club00000, where 000000 is the club number) to a more recognizable one, for example, vk.com/the name of your organization, services, etc. (necessarily in English letters). The user can choose to make the wall open (and all participants will be able to leave messages on it), or hide it, leaving it read-only (make it accessible only to the administration). The same goes for photographs, documents and other content.

After creating a community, the ability to invite participants will become available. Users are more willing to join groups with an attractive avatar; beautiful, convenient, combined menu design; regular polls, discussions, voting; thematic hashtags; music, videos and other entertainment. Filling a group with content is not such a difficult task, there are no special secrets here and you don’t have to be an SMM (Social Media Marketing) guru to promote your group.

Advertising online using social networks has high efficiency when integrated with other services. It will be useful to create accounts on Twitter, Facebook, and other social networks. This will ensure a wide audience reach, and sales will naturally increase. When creating your own community or public, indicate the contacts of the administrator, to whom the user can write a message if certain questions arise.

How to create a page on VK

To create your own VK community, you need a registration procedure, which is simple and does not require advanced skills:

We go to vk.com.

You will see a login form asking you to enter your first and last name. According to the rules of the site, this must be real data, but you can enter fictitious ones.

After entering your first and last name, click the “Register” button. A window will appear. You must fill in the field with your real phone number, to which you will receive an SMS confirming the registration procedure.

After confirmation, the system will prompt you to enter information about yourself - date of birth, educational institutions, etc. If you purposefully create a page and community to promote your business, you must indicate contact information on the page - address, work phone number, Skype login, links to accounts of other social networks. It is better to make the official logo of the organization the main photo of the community - this will ensure recognition of the group and will instill in users a certain authority and confidence that they are not dealing with a fake.

What kind of group can I make?

When you have figured out how to create your own group on VKontakte, it will not be amiss to find out what types of communities are provided in this social network. Users are offered grouping according to the following topics:

Automotive (motorcycles are included).

Tourism and active recreation in all forms.

Security issues.

Business segment.

Graphics and design.

Family (home, children, relationships and much more).

Cats, dogs, hamsters and other pets.

Health and disease treatment, prevention.

Communication (dating, spending time together, marriage).

IT and all kinds of games.

Movies and everything about cinema (festivals, interest clubs, etc.).

Fashion trends, beauty.

Recipes, products and cooking in general.

Art, cultural phenomena, interest groups in this direction and much more.

You can view the full list of topics in the “Community Topics” pop-up menu. It is not recommended to ignore this parameter. Thanks to this function, representatives of the target audience will be able to more easily find your group and become its members. Recently, a new tool “Products” has become available to groups and public pages on VKontakte, with which you can actually open an online store with the help of the community. Thanks to this function, you will be able to sell your products directly through the social network.

Menu in the group

The factor that attracts users to the community and ensures its convenience is the design of the menu. For it, you need to create a special technical photo album that will contain pictures that serve as navigation elements. They need to be prepared in advance - these could be buttons that link to community materials. Using the editing mode, you need to rename the “Latest News” item to “Menu” and insert links in the form of pictures to community sections. If everything is done correctly, when you click on the “Menu” inscription, a graphic block will pop up.

Avatar

The main photo of the page or avatar is another important design element. Once you select the appropriate image, installing it is not at all difficult. The following procedure must be followed:

To the right of the main menu is the “Upload photo” button, click on it;

in the window that appears, click the “Select file” button;

upload the selected image from your computer;

select the borders of the image;

set the borders of the thumbnail;

How to create a theme

Topics or discussions are a great way to maintain feedback from your audience. To create a discussion, you must follow these steps:

click on the “Add discussion” button;

Let's take a step-by-step look at creating and designing a community that is attractive to buyers.

The first step is the name. Select a three- to four-word phrase that matches your main search query. Be sure to indicate a geographic reference, for example, “Sale of fur coats throughout Russia.” It should be immediately clear where and what you are doing.

Description. Beautiful stories like “Where We Started” are not interesting to most readers unless you represent a well-known brand. Briefly describe the products and services, the advantages of the company, indicate more communication channels (telephones, mail, address, Skype, etc.). Write down the terms of purchase, payment methods, delivery times, and what guarantees you provide. It's good to use several search terms for your business in your description.

Status. Above the description there are several lines where you can place useful information, a slogan, phone numbers, news about a promotion or discount. This way the community will immediately attract attention to your products and services.

Address. You can assign a name to the public in the address bar along with a standard set of numbers. This will allow you to “brand” the page a little and make its address memorable (like a website address). Choose a short and succinct name and indicate it in the “Community Management” tab.

Photo (avatar). Choose a beautiful and high-quality photograph so that even from a cropped thumbnail your type of activity is clear. Ideally, on your avatar you should write the name or type of services of the company, indicate phone numbers, and insert a call to subscribe.

Contacts. In this menu, sign the titles of managers, questions for which you can contact them, telephone numbers or email addresses.

Online store

The latest innovation on VKontakte allows you to turn your page into a small online store. How to place products correctly?

Only high-quality photos (3-4 pieces);
A detailed description of the product is required, not just its name. Provide technical specifications, use keywords;
Under each product, indicate the price, contact information and purchase/delivery information.

Registration

After entering the main information, the group must be filled out and formatted correctly. Pay attention to the wiki markup. This tool allows you to make your public page brighter and more interesting, add additional pages, formatting, links and pictures.

The menu needs some work, which is usually located in the same place as the “description”. You can add store sections to the menu, similar to websites. Each section leads to photo and video materials. The menu looks like a solid picture and attracts the attention of visitors.

Content

In order for the store to interest potential buyers and recruit participants, it needs to be filled out correctly.

Basic materials

The group must include:

Photo albums with high-quality photos and captions, photos from satisfied clients are required;
Videos related to your products or services, or simply entertaining;
Several discussions, topics “questions and answers”, “wishes”, etc.

Regular publications

This is the key to attracting customers and increasing the popularity of the public. There are several rules to follow:

All posts on the wall must be posted with photographs, at least 3-4 times a week. To get reposted, you should post 50% commercial posts and 50% entertainment ones. ;
Post polls on your wall every week. This increases the activity of participants in the comments;
Regularly publish promotions, news, and giveaways.

Promotion and advertising

There are several ways to promote a page.

Advertisements in large public pages. You look for relevant or simply large urban communities and post interesting news or promotions on a paid basis. Depending on the popularity of the public, the duration of the placement and even the location (in the header, on the wall), the price of the ad is from 3 to 80 dollars.

Competitions and sweepstakes in special groups. A very popular method of promoting services. VKontakte is full of communities involved in prize draws among subscribers. On average, the publication price is $5-25. You can find a public page that hosts competitions for free. From this, the store receives new subscribers (according to the terms of the competition, you need to join the group of the sponsor of the draw) and fame thanks to reposts of your information.

Invite your friends create a store account and add new subscribers from it. The account will allow you to offer your services directly. The main thing is not to fall into spam and not to lose your page due to user complaints.

What not to do

There are simpler methods, such as automatically increasing subscribers and likes. But this is fraught with bans, and it is noticeable that in the community most of the people are so-called “dogs” (blank pages) or fakes.

How to make a VK group popular: step-by-step instructions for creating a group + 3 ways to make content unique + 4 main methods of promotion.

The VKontakte group allows you to unite a large number of users based on interests.

This is a tool with which you can popularize ideas and lifestyle, as well as share your own creativity if you are an aspiring writer, musician, hair stylist, etc.

You can even make money by placing advertising posts if you gather many “live” participants in the community.

Find out how to make a VK group popular and attract the maximum number of users.

1) How to create a group on VK and make it popular: 4 steps

Obviously, before you promote a group, you need to create it. If you already own a public account, feel free to skip this section. And for those who are still at the very beginning of their journey, we suggest you carefully study these step-by-step instructions.

Step 1.

Go to “Groups” and click on the “Create Community” button.

Step 2.

We come up with a name and determine the theme. It is important that the “name” of the community contains a keyword by which it can be found in a search.

The main difference between a group and a public page is that the latter’s posts are visible to absolutely all VKontakte users. But the group can be made closed or private. Then its contents will be available only to participants.

PS. You can also choose the "event" format if you want to spread the word about an upcoming concert, festival, etc.

You can read about additional features of the group, public page and event here: https://vk.com/page-64975608_48466494

Step 3.

Choose a stylish photo that reflects the theme of the group.

*Crib sheet for choosing cover size

It is also important to make a short but meaningful description to attract readers.

Step 4.

Ready! Click on your avatar and add a photo. You can also click the “three dots” button in the left corner and the group management menu will open.

The picture above is the cover we chose in the previous paragraph.

2) How to create popular and unique content for your VK group?

The next important step, without which we will not figure out how to make a group on VK popular: it must be filled with thematic information.

The easiest and fastest way is to copy posts from similar communities, but this approach will only make you “one of.” But to create unique content you will have to work hard.

In a group you can:

Publish interesting materials in your VK group that a person would like to repost and save on his page:

collections of books on popular topics (self-development, startups, health);
lists of useful mobile applications;
lists of sites with free online courses;
selections of videos from TED conferences;
tops (“top 5 products for healthy skin”, “top 7 romantic comedies”);
posts with links to your previous articles in the public.

Where can I get pictures for a VKontakte group to make it popular?

Collections with beautiful pictures always attract readers, collect a lot of likes and reposts, which allows you to make the VK group popular.

To avoid violating copyright, you need to use free stock photos. There are not so few of them, and there you can find a large number of high-quality photos. All you need to do is go to a stock photo site and enter a keyword that describes the picture.

In order to make beautiful collections, use popular stocks:

https://unsplash.com
https://www.pexels.com
http://maxpixel.freegreatpicture.com

How to increase the audience for a VKontakte group and thereby make it popular?

When to publish posts for the VK group?

To make your VK group popular, publish posts every day at a certain time.

In the media sphere, there is the concept of “prime time” - this is the most convenient time for a person to listen to a radio station or watch a TV channel.

Well, you and I have to determine when the largest number of people view the VKontakte news feed. To do this, it is important to study your target audience.

For example, schoolchildren and students often open their pages on social networks after studying at 16:00 and before going to bed at 22:00. Those who are a little older check their accounts during the lunch break from 12:00 to 13:00.

The infographic shows the best time to publish posts in green, and the worst time in red, respectively.

Also, you should not update your VK group wall at a specific time, for example at 12:00 or 18:00. Because large popular publics will do this with you, and users may simply not notice your post.

3) 4 best methods on how to make a VK group popular

So we have come to the answer to the main question, how to make a group on VK popular.

In order to do so, it is necessary to disseminate information about the community as much as possible. The easiest way to do this is through advertising and sending messages.

a) Advertising on VKontakte.

b) Contextual advertising in search engines will help make your VK group popular.

In this case, you need to come up with a correct name for the group that would specifically describe it. For example, “Nail salon in Moscow”, “High-quality furniture in Kazan”, “Children’s toys”, etc.

It is important to note that here you pay for each link click. Thus, the minimum order amount ranges from 300 to 500 rubles, while the rate per “click” starts from 30 kopecks.

c) Advertising a VK group in another community.

Choose a popular community with a large number of post views, likes and reposts. Also keep in mind that his topic should be similar to yours.

Often, administrators publish the price list for advertising on their page (in the “information” section or in the discussion form).

The video below shows an example of how the popular messaging program Vkinformer works ( https://k-informer.ru/).

The license is paid, but you can create your first free newsletter in a two-hour test mode.

d) Sending out advertising messages for joining the VKontakte group.

Send private messages to users inviting them to join your community. You can do this manually or use special mailing programs.

Let's summarize: in order to make the VK group popular— you need to create interesting and high-quality content, and then take care of its promotion.

Such a community with a large number of participants allows its owner to earn money without leaving home by selling goods or placing advertising posts.