How to say thank you on facebook. Retargeting on Facebook. Facebook Pixel: functions, settings, use. Creating Lookalike Audiences

A birthday is not just a date, but a real holiday that you want to celebrate every year. Naturally, the birthday boy cannot invite all his friends, but this is not a reason to leave him without your congratulations.

With the help of social networks, wishing a comrade, friend or colleague a happy life is much faster and cheaper than, say, sending a traditional letter or calling. You can even congratulate a friend from another country on his birthday, without knowing either his address or his phone number. And this can be done in several ways.

Options for congratulations

In general, using Facebook is very convenient to track birthdays. The system itself will remind you of the upcoming holidays of your friends. Firstly, messages are displayed on the page in the notifications section. Secondly, reminder letters will be sent to the e-mail specified when registering on the social network. It is extremely difficult to miss the birthdays of Facebook friends with such a notification system, so standard excuses to cover the lack of congratulations do not work.

If we talk about specific options for congratulatory messages, they can be designed in the following ways:

• write in PM;
• leave a message on the wall;
• send a virtual postcard;
• post a “Thank you” video.

With personal messages everything is clear. Just write any congratulations to your friend or acquaintance - a few lines with pleasant wishes, a congratulatory poem, a funny picture or even a video postcard. The beauty of this method is that it will be addressed only to the hero of the occasion, and no one else will see the message. This means you can attach a compromising photo or something very personal to your congratulations.

A no less popular method is a congratulation message on the birthday person’s wall. Essentially the same as a personal message, only presented for all your friend's friends to see. By the way, if you click on the name of the birthday person in the notification, a new window will appear in which you can immediately enter congratulatory words. And if you want, you can also attach a cute picture.

There is an even more interesting option - virtual postcards. Of course, they are immediately associated with Odnoklassniki, however, by turning on your imagination and showing originality, you can please your friend with a sweet message. To post a card, you need to use one of the dozens of applications available on Facebook - Birthday Cards, Fun Cards, Happy Birthday Cards and many others. In addition, cards can be downloaded from Facebook pages and then published on the wall of a friend with a birthday.

Finally, you can congratulate your friend on his birthday using the “Thank you” service, which was launched on Facebook. In general, it was invented in order to thank friends for pleasant moments of communication on the social network, but this method is also quite suitable for birthday greetings. To launch it, you need to go to https://www.facebook.com/thanks.

Here you have to choose a birthday friend and the materials that will be included in the videos. These can be your messages on the wall and photos (you can select them from albums or upload them from your computer). The result is a nice video with music and a simple video sequence, which looks quite decent as a virtual birthday gift.

And, of course, if possible, pay attention to your friend and congratulate him on his birthday personally. Or at least call. Surely he will be very, very pleased.

When you click on the Like button from Facebook on websites, a full announcement of the page appears in your profile (instead of the previous mark that you liked something) - link + quote + picture.

If you look at this from a webmaster’s perspective, you can see an excellent opportunity to get additional traffic. Let's look at how you can maximize the impact of this button. First, let’s configure the parameters manually (not all CMS have modules/plugins that automate the process).

You can find the Like button generator at: http://developers.facebook.com/docs/reference/plugins/like/

The first step is to create the button itself.

URL to Like— you can set your URL, you can leave the field empty, then this parameter will be the address of the current page (if you select the XFBML button format - more on that below). It is worth noting that the FB button will prioritize the one specified in the canonical tag in the head of the page.
Layout Style— three options for button design, we select the most appropriate one for your design.
Show Faces— if you check this box, then when you enter a site with the Like button, avatars of your friends who have already “liked” this page will be shown below it.
Width- width. Considering that with Show Faces enabled you will need more space for the button, specify the allowable width of the block. Purely in pixels, percentages don't work.
Verb to display y — select the label on the Like or Recommend button.
Font— you can choose a font similar to the one on your website.
Color Scheme— choice of light or dark color scheme.

Have you set it up? Now press the button Get Code. The window that appears will have two options: iframe and XFBML. If you did not specify the URL to Like, then for the button to take the page where it is installed as this parameter, select XFBML. Personally, I also prefer XFBML for aesthetic reasons, since in its inactive state it does not stretch the page and does not leave a lot of empty space like an iframe.

The resulting code can be Russified; to do this, in the address http://connect.facebook.net/en_US/ we change en_US to ru_RU

Let's put this code on the site. As you can easily see, the announcement, title and picture are chosen randomly by Facebook. Often not the way you would like it to be. For example, in a post without pictures, an image of a counter or a Feedburner button can be used for the announcement. Of course, this does not contribute to the click-through rate of the post. So let's continue with the setup. A webmaster can set additional parameters for posting on Facebook using special meta tags. The same link will also help you configure them: http://developers.facebook.com/docs/reference/plugins/like/

Title- post title.
Type- here you can set the type of post (rather, the topic) - in theory it is used in the platform’s search engines, possibly also by search engines collaborating with FB.
URL— you can set your address, but the canonical tag will have priority.
Image— the address of the image that will be used for the announcement.
Site name- the name of your site.
Admin— Facebook ID, if you are on the button settings page while logged into FB, then your ID should be substituted automatically. Allows you to view statistics on the operation of the button; details are below.

Now we have meta tags, which we put before the tag pages.

It is worth noting that you can create one attractive image for the site and use it for all the Like buttons of the resource. This will simplify the task, but if you make a different picture for each page, it will be more interesting for the user ( wow, something new, I'll have a look!).

Let's move on to automation. Let's use the plugin for WordPress Facebook Like Button http://wordpress.org/extend/plugins/facebook-like-button/ - it will simplify the task for blogs on this platform. This is one of the optimal solutions that does not require editing the template, manually setting parameters, etc.

On the plugin settings page you will find the following fields to fill out:

AppID for XFBML version - here you are asked to enter the AppID of the application, if we use the XFBML button, to get this AppID, we will need to link a phone number to the account, with our operators this can become a problem (although at the moment with Beeline and Megafon in the Moscow region everything is ok, although it hasn’t worked out recently). However, the plugin will work even without specifying the AppID.

Type: XFBML or iFrame - select the button format, as I noted above, XFBML is more convenient.
Show in Home: Show on the main page.
Show in Pages: Show on pages.
Show in Posts: show in posts.
Show in Categories: Show in categories.
Show in Archive: show in archives.
Position: select the position of the button. It's better to put it after the content.
Alignment: Aligns the button to the left or right.
Admin ID: if we need statistics on the operation of the button, we indicate our ID here (I already wrote about this above).
Defualt Image e: here we write the address of the image for the default announcement. Check to enable: check the box to enable the use of the image.
Language: select the language of the button.

Layout Style: Select the button type.
Show Faces: whether to show friends' avatars.
Verb to display: word on the button.
Font: font.
Color Scheme: colors.
Width: width.
Height: height.
Container Class: if the style sheet contains elements to design this button, then specify the name of the class here.

If you indicated your ID, the statistics will be available over time at http://www.facebook.com/insights/

An extremely convenient thing: you can find out the total number of Likes on the site, the number of transitions from Facebook, the demographics of those who like your posts (to identify the active core of the audience with whom you can interact)..com 0.02% - there is something to work on.

As a postscript, video with facts and Facebook:

is the ability to show advertisements to a predetermined audience. This can be either fixed contact information (email addresses, phone numbers, account IDs) or dynamic audience of your website visitors. This article will talk specifically about the latter option.

For retargeting to work, you need to install special advertising system code, in which you are going to advertise. This code allows the advertising system to match your site visitors to its database. Depending on the advertising system, its name may change, but the essence remains the same. In the Facebook advertising system it is called Facebook Pixel.

Recently Facebook updated retargeting pixel. Previously, you needed separate code to create audiences from websites and separate code to track conversions and optimize ads.

Now this is one code that performs the functions of both collecting an audience and the ability to work with campaigns optimized for conversions and tracking these same conversions.

Creating a Pixel

First of all, this code needs to be created. To create a new pixel, go to the Tools menu, Pixels.

Menu “Tools”, item “Pixels”

This is what the window looks like when you first visit:

Click “Create Pixel”

Check the box, come up with a name, and click “Create Pixel”

We receive the code for installation on the site.

Received code put on all pages of the site. Just like other counter codes, it is best placed inside head tags. To check the correct installation and further operation, I recommend installing the Facebook Pixel Helper add-on (https://developers.facebook.com/docs/ads-for-websites/pixel-troubleshooting) for Google Chrome (in general, it is best suited for working with advertising on Facebook Google Chrome or another browser based on the Chromium platform).

Without modifications, the code is already ready to collect audiences from website visitors, or to create Custom Conversions.

Pixel Setting

Previously, you had to create a separate conversion code to track conversions. Now these functions are carried by new pixel. To track conversions, it needs to be supplemented.
There are 9 basic types of conversions:

1. CompleteRegistration— completing the registration process (for example, visiting the thank you page).
2. Purchase— purchase, for this event there are two required parameters: value — the conversion price and currency — the currency in which the price is calculated (the setting is required for dynamic remarketing).
3. Lead— lead (the first stage of any funnel).
4. AddPaymentInfo— adding payment information.
5. InitiateCheckout— start placing an order.
6. AddToWishlist— adding to wishlist.
7. AddToCart— add to cart (this setting is required for dynamic remarketing).
8. Search— search on the site.
9. ViewContent— viewing the contents of the page (the setting is required for dynamic remarketing).

In the newly created pixel, only one event is sent - PageView, indicating that the page is loading:

To track conversions on relevant pages need to be added after this event new event - conversion.

Add a line
fbq('track', 'CompleteRegistration');
after the code
fbq('track', "PageView");

Now the resulting code will send the “CompleteRegistration” event to the Facebook servers, and we will be able to:

• use this event for conversion tracking
• use this event for advertising optimization
• use this event to create audiences

In order to track user actions on the site (button clicks, link clicks, adding to cart, etc.), it is enough to add code execution only for a specific event. It is important that the event is sent after the main pixel is loaded.

For example, when adding a product to the cart, you need to run

Along with the event, you can send additional data: product name, cost, quantity. Subsequently, based on this data, you can also create audiences, or by creating Individually configured conversions, optimize the advertising campaign for conversions with certain properties.

In parameter content_name the type or name of the subscription page is indicated in the parameter status— current registration status (registration, activation)

For an online store, you can add parameters to an event ViewContent to track views of different product categories and sections.

Each standard conversion has a set of standard parameters. Required parameters are the conversion price and its currency for the purchase event; all others can be used without parameters.

Full list:

If the standard 9 events are not enough, you can create any of your own events with the parameters you need
The code for the custom event looks like this:

MyOwnEvent— any name for the event
param1-any name for the first parameter, value1- its meaning
similarly for param2 And value2

This is what an event might look like to indicate that the user has spent more than a minute on the page.

Custom events cannot be used to optimize advertising, but using your events you can create a customized conversion and optimize for it.
As a result, you can create all kinds of micro-conversions to optimize your advertising.

Creating Audiences

Now, in the Audiences section, you can create audiences based on which visitors to your site visited.

To do this, select Create a custom audience.

In the pop-up window, select Website Traffic.

Here we have 5 options:

1. Everyone who visits your website.
2. Users who visit specific web pages.
3. Only users who visit specific web pages.
4. Users who have not visited the site for a certain time.
5. User combination.

For all options, the standard settings are the name, the storage time of the audience (or the time of non-visiting the site) and an indication of whether to add information already available in the history to a new audience, or to fill the audience only from the moment of creation. Also, for all options, the maximum audience storage period is 180 days.

Now the features of each of the settings

For the entire audience who visits your website can choose the site's domain if you have set the counter to multiple domains.

Next Audience (users visiting specific web pages), allows you to specify the audience from which pages you want to collect; to do this, in the appropriate field you need to insert either the full URL of the pages from which the audience will be collected (the URL item equals), or part of the page address for the “In the URL is” item.

This setup will work for all “Thank You” pages on the domain.

This setting will only provide a specific thank you page (Request from the main page). As you can see from the examples, if you have several pages with the same name, it is better to indicate a specific url with the page you need.

Third audience option In addition to the previous features, it allows you to exclude some users from the resulting audience using the same rules. For example, you can create a pre-made audience that excludes visitors to the “Thank You” page, then when creating an ad you will only need to specify one audience, instead of separately specifying the targeting and exclusion audiences.

And the last, fourth point from the standard options - p users who have not visited the site for a certain time— collects an audience of people who visited your site previously, but did not return within the time specified in the settings (up to 180 days).

User combination. If for some reason the previous options (and their combinations in the targeting settings - inclusion and exclusion) were not enough, this option comes into play.

In short, the possibilities for including and excluding audiences at this point are practically unlimited - you can use an unlimited number of conditions (I didn’t get to this limit). In my opinion most important: this option has the option gather audiences based on events, configured to track user actions on your site and their parameters, which allows you to implement any audience based on behavioral factors.

As a data source, you can use not only rules for the URL address, but also Events from the configured pixel.

For example, if you report time spent on a page, you can identify an audience of people who spent more than a minute on the page but did not convert.

This Facebook tool - Facebook Pixel - may seem overly complicated at first, but in fact it requires a minimum of knowledge to implement at the "Copy here, paste here" level. But when used properly, it allows you to obtain a large amount of information about the users of your site in the context of a given social network, and also create the most relevant advertising to work with the audience of your site.

You will learn how to add stickers before a Facebook post in this article. Due to numerous requests that I receive on Facebook messenger about how I manage to make such attractive posts, I got the idea to write about this in more detail on the site.

How to Add Stickers Before a Facebook Post

I'll start with the most important thing - this can only be implemented on Android phones for now. Below, I made a picture of three screenshots, which clearly shows the entire adding process.

In such a post you can simultaneously add a sticker, photo or video, text and emoticons, and add a geotag. I think you have already noticed that the attractiveness of posts with a sticker is much higher than without it.😍

For those who have not yet understood how this is done, I am posting a screenshot with step-by-step instructions. Click on the line “ What are you thinking?" and a second window will open in front of you with a drop-down list of tabs, select " Feelings/actions/stickers«.

After this, the last third window opens with three tabs: “ Feelings «, « Stickers «, « Actions ". By selecting the “ Stickers "A window will open with all the stickers you have installed. Select the one you want, click on it and it will immediately appear above the post. If you change your mind, no problem, the sticker can be changed or removed at any time, before and after publishing the post.

Also, you may have already noticed that when you place a sticker over a post, the text in that post is aligned in width.

Based on personal observations, posts with stickers have better appeal and get more engagement, and ultimately get more reach.

The screenshots show examples of posts with stickers without photos and with photos.

If you have any questions, write to me in messenger