How to find out popular queries. How to view search query statistics

We only need what we need.

Anton Chekhov

Probably many people are interested what people most often ask for in search engines, what are the most popular search queries? and in demand.

Errors and typos in queries, activity by geographic and time parameters, the most popular search engines and questions..

Yandex itself provides answers to these questions:

Interesting figures and facts on the Runet sector:

According to Yandex statistics, the monthly viewing of search results pages by Runet users is more than 3.1 billion times.

Every day more than 100 million requests.

Approximately half of all requests (~ 45% - 48%) come from residents of just ten cities:

Moscow
St. Petersburg
Voronezh
Rostov-on-Don
Nizhny Novgorod
Samara
Ekaterinburg
Omsk
Novosibirsk
Khabarovsk

Every day the residents of these cities spend 18.5 million. search sessions, the total duration of which is - 100 years.

Search session- this is the sequence of queries with which the user solves one search problem.

Search session duration- time from the first request to the last.

The average number of requests to Yandex per person is 6 - 7 within 2 - 3 search sessions.

On average, a person spends about two minutes to ask one query and view the search results.

Quantity single word queries on Yandex fell almost four times, while queries of three or more words, on the contrary, increased by almost 80%.

The most verbose queries are asked by Yandex and Ukr.net search users - about 5 words

When searching on Ngs.ru and Nn.ru, about 4 words are entered.
- QIP users - on average 2 words.
- The length of requests for [email protected] and yandex.ru differ very rarely.

Google refused to research TNS.

Ten most popular queries

The most popular queries are queries asked by users of all regions, with the same search wording.

It is worth understanding that, despite numerous repetitions, frequently asked queries are only a very modest part of all requests to Yandex. Even all taken together, the first hundred popular queries make up no more than 5% of the total, and the first ten make up less than 3%.

Also, in different cities and regions, the list of popular queries often includes large regional portals that are not interesting to users of other remote cities.

The first step of the most popular queries asked to search engines [email protected], Yandex And QIP, are still occupied by queries related to social networks. The bulk of the people “hang out” there.

The next most popular are queries with the word " porn", number of lovers" strawberries"and peeping in" keyhole"is clearly not decreasing.

Another interesting pattern is observed:

The top 10 Yandex requests include the request "mail.ru"
The top 10 requests from Mail.ru include the request "Yandex"
The top 10 QIP queries include both of these queries "Yandex" And "mail.ru"

If we discard “concerned” users, then the following most popular questions for search engines are distributed approximately as follows:

Distribution of the most popular queries on different sites
(orange - Yandex, blue - mail.ru, green - QIP)

The number and popularity of these requests in percentage terms are almost the same in all ten cities.

in contact
classmates
mail.ru
porn
in contact login to the site
in contact input
auto ru
porn online
my world
games for girls

6. Frequently used qualifying words

Recently, more and more requests (about 10%) began to contain clarification - a direct indication - to buy, sell or receive something.

The most common clarifications today are download And for free. Requests to Yandex and mail.ru with words download And for free- approximately 4% of all available requests.

The most common clarifications

7. The most common mistakes and typos:

Despite the fact that the number of errors and typos in queries has generally decreased, 12% of all queries are written illiterately.

The most common errors are errors that occur due to incorrect keyboard layout. So, the most common Yandex spellings are: "nftvuchyukg", "nfyukg", "zyltrc"..

Unfinished queries (for example, "vko" or "get to know") occupy a solid second place.

Every tenth request for [email protected] looks like a website address (well, people confuse the browser address bar with the search bar).

- The most common erroneous request - "classmates ", with one letter "s". (from 3% to 5% of users).

- Second place among misspellings confidently keeps his word "agency" . For every 100 correct queries with this word, more than 30 queries are misspelled - "agency" , without the letter "t".

According to wordstat.yandex.ru (April - May 2010), the most errors are in popular queries, except " classmates " And "agency" , come from the words:

russifier (russifier)
cribs (cribs)
Toyota (Toyota)
video (video)

85% of search queries contain a noun as the first word, which is 25% more than last year. Most often, the question is formulated as follows: nouns, adjectives, verbs. - "Buy hot tour package"

And finally, obscene language:

Surprisingly, there are very few such requests - much less than one percent.

The very minimum percentage of requests containing obscene and obscene language comes from Ukr.net users; people respect their language and do not want to pollute it.

Continuing the topic What is most often searched on the Internet. Popular queries, It will be interesting to see statistics on regional features and Geo-dependent search queries.

But about this and about Yandex statistics comparing user activity in different cities -

Of all the events in 2017, Google users most often searched for information about the 2018 FIFA World Cup draws. On December 13, Google presented the “Year in Search” project, in which it collected information about the fastest growing user queries in the past year.

Events and phenomena

Among the events and phenomena, in addition to the draw for the 2018 World Cup, there are several other sports topics - the World Hockey Championship, the Confederations Cup last summer and the sensational boxing match between Floyd Mayweather and Conor McGregor. The entire top ten looks like this:

Loss

Internet users often respond to the death of famous people. This year, too, many individuals who made a huge contribution to art, music, theater and cinema passed away. Most of all, Google users were looking for information about Vera Glagoleva, Dmitry Maryanov and American rock musician, Linkin Park vocalist Chester Bennington.

Where to start a new life

Internet users use a search engine to keep up with life and keep abreast of all new trends. That is why very often this year they looked for the meaning of words such as “hype”, “bitcoin” or “eschkere” (you will also find it in the top 10 memes).

And having learned a lot of new things, people thought about how to change their lives. As Google's research shows, these plans are often very ambitious. After learning what Bitcoin is, people begin to wonder how to mine it or how to start their own business. However, among the requests there are also eternal topics, for example, how to start a conversation with a girl correctly.

Internet memes

Every year the Internet gives birth to new memes. At the beginning of 2017, Zhdun became the most popular character on the Runet. Margriet van Brevoort, a Dutch artist who created a sculpture with the head of an elephant seal, did not think that her creation would become so famous in Russia. The phrase "It's a fiasco, bro" became popular after a viral video was posted showing a Shiba Inu dog falling into the water. The phrase has become synonymous with failure.

The remaining seven items on this list also have very interesting origin stories.

Rap artists

And of course, summing up the year, it’s hard not to mention rap culture. This genre is actively gaining popularity, many people know the names of rappers even though they have not heard a single song or seen a single battle (if you don’t know what this is, right now enter the phrase “What is a rap battle” into the search bar) . The battles themselves receive tens of millions of views. And this is what the top ten most popular rappers look like according to Google search users.

The Yandex search engine receives more than one hundred million requests every day. What are they looking for on the Internet? About half of these requests are entered in ten cities of Russia: these are Moscow, St. Petersburg, Voronezh, Nizhny Novgorod, Samara, Yekaterinburg, Omsk, Novosibirsk and Khabarovsk. Users of the listed cities launch 18.5 million search sessions, the duration of which, in general, would be 100 years.

On average, a person spends two minutes creating a query and viewing search results. Queries consisting of three or more words have become more popular; queries consisting of one word are much less common. The most verbose Yandex queries are those with five words.

Most often, users turn to the Yandex search engine - 82.7%, then to Search Mail - 36.3% and Rambler - 20.3%. Users from different cities and regions most often request large regional portals that are unknown in other cities.

What is most often searched for on the Internet? In the search engines Yandex, QIP and Search Mail, the most popular queries remain queries on social networks. The majority of users visit them regularly. Next in popularity are queries with the word “porn”; the number of such queries is clearly not decreasing.

Top 10 search queries on Yandex:

In contact
Classmates
Mail.ru
Porn
In contact, login to the site
In contact login
Auto ru
Porn online
My world
Games for girls

Google also has its own TOP 10 search query:

Download
Classmates
In contact
Download for free
VKontakte
Yandex
Weather
Translator
Programs

There are resources Yandex.Wordstat and Google.Adsense, where you can view and estimate the number of ad impressions in Yandex.Direct; all information is based on user requests. The service works to identify popular topics: the more popular the topic, the more users will be interested in it.

What people are looking for on the Internet now

What questions are asked most often? Most often, users begin interrogative queries with: how many, which or who. These are the most commonly used questions, they are asked every day to all search programs: why do we need men, how to kiss correctly, where to go to study, what is love, where do children come from, where to buy, whose phone number, when will they open, how much does a wedding cost, why is Putin a crab? , what holiday is it today, who wants to become a millionaire.

About 10% of requests have clarifications or direct instructions - to sell, buy or receive something.

The most common clarifications today are requests for download and free.

Every year the number of Internet users is growing inexorably, so the question is always how to interest and attract people, what resources are popular and in demand. Studies have shown that, first of all, queries in various search engines depend on the age of the user.

What is often searched on the Internet

For example, young people 12-17 years old are most often interested in programming, computer equipment, games, payment systems, cars, cell phones, various possibilities of modern technologies and earning money from home. In the age category of 18-24 years old, social networks, chatting, website development and optimization, games (strategies, quests), music and mobile devices are added to all this.

Unlike guys, girls are interested in educational programs, fashion, music, social networks, cosmetics, TV series, television projects, nail extensions and other things.

In older age groups, the Internet is used as widely as among young people. What are people looking for on the Internet? Many people are interested in dating, with the help of which they are looking for a partner for a serious relationship. Some are looking for new movies, listening to online music, and online shopping is also popular.

Regardless of their position and age, users often request the social networks Odnoklassniki and VKontakte.

What are they looking for on the Internet? About half of these requests are entered in ten cities of Russia: these are Moscow, St. Petersburg, Voronezh, Nizhny Novgorod, Samara, Yekaterinburg, Omsk, Novosibirsk and Khabarovsk. Users of the listed cities launch 18.5 million search sessions, the duration of which, in general, would be 100 years. On average, a person spends two minutes creating a query and viewing search results. Queries consisting of three or more words have become more popular; queries consisting of one word are much less common.

The most verbose Yandex queries are those with five words. Most often, users turn to the Yandex search engine - 82.7%, then to Search Mail - 36.3% and Rambler - 20.3%. Users from different cities and regions most often request large regional portals that are unknown in other cities. What is most often searched for on the Internet? In the search engines Yandex, QIP and Search Mail, the most popular queries remain queries on social networks. The majority of users visit them regularly. Next in popularity are queries with the word “porn”; the number of such queries is clearly not decreasing.

Interesting figures and facts on the Runet sector:

— According to Yandex statistics, the monthly viewing of search results pages by Runet users is more than 3.1 billion times.

— Every day more than 100 million requests.

— Approximately half of all requests (~ 45% - 48%) come from residents of only ten cities:

Moscow
St. Petersburg
Voronezh
Rostov-on-Don
Nizhny Novgorod
Samara
Ekaterinburg
Omsk
Novosibirsk
Khabarovsk

— Every day, residents of these cities spend 18.5 million. search sessions, the total duration of which is - 100 years.

Top 10 search queries on Yandex:

In contact Odnoklassniki Mail.ru
Porn
In contact, login to the site
In contact login
Auto ru
Porn online
My world
Games for girls

Google also has its own TOP 10 search query:

Download
Classmates
In contact
Download for free
VKontakte
Yandex
Weather
Translator
Programs

What people are looking for on the Internet now

What questions are asked most often? Most often, users begin interrogative queries with: how many, which or who.

The following questions are the most commonly used; they are asked daily to all search programs:

why do we need men?
how to kiss correctly,
where to go to study,
what is love,
where do children come from,
where to buy,
whose phone number
when they open
how much does a wedding cost,
why is Putin a crab?
what holiday is it today?
who wants to become a millionaire.

About 10% of requests have clarifications or direct instructions - to sell, buy or receive something. The most common clarifications today are requests for download and free. Every year the number of Internet users is growing inexorably, so the question is always how to interest and attract people, what resources are popular and in demand. Studies have shown that, first of all, queries in various search engines depend on the age of the user.

What is often searched on the Internet

Unlike guys, girls are interested in educational programs, fashion, music, social networks, cosmetics, TV series, television projects, nail extensions and other things.

Regardless of their position and age, users often request the social networks Odnoklassniki and Vkontakte.

Runet marketers claim that the volume of goods purchased via the Internet is growing significantly every year. The work of existing online stores and other trading platforms has intensified. More and more users are becoming familiar with the opportunity to earn money by organization of new stores.

Where did you buy the best-selling products online in 2019?
How to Find Out Which Products Are Selling Best Online
Conclusions

And this is quite natural, because over the last decade Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there. Many people are too busy to go shopping - it’s easier for them to buy something on the Internet, especially since this can often be done in a couple of clicks, without leaving your seat or letting go of a cup of coffee. In addition, your online purchase will be delivered to any convenient location - often free of charge. So is it worth wasting time on tedious shopping if you can buy everything you need online? Online trading of goods is also beneficial for sellers, because in this way they significantly save on rent. This is why the number of online stores is constantly increasing.

Where did you buy the best-selling products online in 2019?

Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.

Significantly less often online purchases are made by:

on online auctions;
through various web message boards (for example - Avito);
on other resources whose specialization is the sale of products or the provision of various services.

How to Find Out Which Products Are Selling Best Online

In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of online commerce are growing faster than others.

If you want to find out how in demand a particular group of products is, you can check it using the Yandex Wordstat service. It does not show the number of purchases, but it clearly shows the number of search queries, that is, the number of potential buyers who are looking for this product on the Internet.

For example, for the query “Online Clothes” the service shows that more than 20 million people a month are looking for online stores, of which more than 1.3 million are looking specifically for online clothing stores.

But 25 thousand people search for air tickets online every month, and another 12 thousand want to buy cheap air tickets

Only 11 thousand people are looking for laptops on the Internet, but taking into account the fact that Yandex Wordstat generates more than 400 thousand user requests for the request “buy a laptop”, many of them will probably use the services of online stores

Another service that helps determine demand for a product or product category is called Google Trends. If you enter a position you are interested in into the search bar, it will show graphs of the popularity of this query through Google search, as well as other statistics.

True, this service does not show the exact number of search queries on a topic, but only determines the popularity of the query on a scale from 0 to 100

You can refine the request for your country and select a time period for analysis

You can also check popularity by region or city here

Google Trends also allows you to compare the popularity of two different queries.

With the help of Yandex Wordstat and Google Trends, you can determine which online trading niche is the most popular in your region, and perhaps open your own profitable online business. Remember that online shopping is constantly growing, so even small store may well bring its owner a decent profit.

In 10th place - large household appliances

Large household appliances were not purchased online as actively in 2019, despite the lower prices offered here. As before, people are accustomed to making large purchases in ordinary specialized markets. The main reason is the high cost of purchase and its size. Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the product before purchase for the absence of defects and the completeness of the product. In addition, at the supermarket you can consult with competent staff and ask questions about the operation of the product.

In 9th place - tickets

Slightly more often than large household appliances, Internet users bought tickets for various events and trips in 2019:

concerts and shows;
sporting events;
cinema and theater;
railway, car and air tickets.

Such purchasing methods helped many people save time on traveling and standing in queues. This method is quite convenient and practical.

In 8th place are cards for paying for services.

Best Selling Cards:

replenishing accounts for mobile communications, cable and satellite TV, Internet providers;
for payment for software;
to pay for entertainment content of Internet services that sell applications for portable and mobile devices.

The convenience of using these services lies in the ability to make payments from home, sometimes without paying a fee.

In 7th place - clothes

The demand for purchasing clothes has increased; on the Internet you can find any samples, types, sizes of a wide variety of models. But still, for many it is still difficult to buy an item over the Internet in the exact size and without trying it on. Many people hesitate to buy because they doubt that it will fit.

However, this problem can be solved. Most online stores do not require advance payment - if you don’t like the item, you don’t have to take it or pay for it. In addition, the buyer has the opportunity to view product reviews left by other customers.

In 6th place - PO

Software is easier to buy than clothes, you don’t need to try it on, it suits everyone. Typically, the purchase of licensed software is made by commercial organizations, government agencies, and users who are concerned about the safety of their information.

The most popular were:

Windows operating system;
license for antivirus software;
Microsoft Office application packages, etc.

In 5th place is a product group for children

These products are more versatile, making it much easier to buy them online. The selection of such products is huge, the prices are reasonable. Children's products are structured, which makes purchasing them much easier.

In 4th place - cosmetics and perfumes

The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail, and the choice is wider. Making online shopping easier is the ability to read product reviews and reviews from professionals.

Perfume is bought less frequently and mostly from trusted brands, since it is difficult to buy a new scent without using your sense of smell.

Download the free checklist 18 ideas for what you can sell on message boards right now

Top three sales leaders

Third place- for mobile devices: phones, smartphones and tablet computers. This is due to a large selection, reasonable prices, safe delivery and, very importantly, warranty.

Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, while real electronics supermarkets may not have some models or components for them, the Internet always has everything and delivery is fast.

Top seller and the winner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.

drones and quadcopters;
LED lighting;
hobby goods;
spare parts and accessories for machines;
green tea.

Although they are not included in the TOP, practice shows that you can make good money selling such goods online.

Conclusions

What makes a product the most purchased online?

Price - most often they buy products whose cost does not exceed $600.
Universal product qualities - a large segment of buyers can buy the same product (laptops, mobile devices, TVs, etc.).

There will be better purchases of household appliances as they are suitable for both men and women. Basically, this product does not depend on the age of the buyers, their build and other characteristics that make a person interested in purchasing any product.

What makes a product the most purchased online?

First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize a business with China?».

In addition, the universal qualities of the product are important, when everyone can buy the same product, regardless of gender, age and place of residence. This category of goods includes laptops, mobile devices, TVs, etc.

Various fashion trends often make adjustments to online sales statistics. For example, spinners and hoverboards are now in fashion among the younger generation; Sometimes certain types of toys or other products for children come into fashion. If you “catch a trend” in time, you can also make money from this. But don’t forget that fashion is changeable, so your online store’s assortment should include not only fashionable new items, but also products that are in stable demand among the population.

According to marketing research, women buy more online than men, but this ratio may vary in different product categories. For example, electronics are more often purchased by men, while clothing and cosmetics are purchased by women. In addition, the fair half of humanity is more prone to impulse purchases and responds more strongly to attractive packaging and tempting slogans. For this reason, sellers often use various marketing ploys to convince women to purchase their product.

As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online stores, as well as other ways to make money online, go here: 50 ways to make money online

How to find out popular queries. How to view search query statistics

Interesting figures and facts on the Runet sector:

Ten most popular queries

Most popular questions:

6. Frequently used qualifying words

7. The most common mistakes and typos:

Events and phenomena

Loss

Where to start a new life

Internet memes

Rap artists

Top 10 search queries on Yandex:

Google also has its own TOP 10 search query:

What people are looking for on the Internet now

What is often searched on the Internet

Interesting figures and facts on the Runet sector:

Top 10 search queries on Yandex:

Google also has its own TOP 10 search query:

What people are looking for on the Internet now

What is often searched on the Internet

Where did you buy the best-selling products online in 2019?

How to Find Out Which Products Are Selling Best Online

In 10th place - large household appliances

In 9th place - tickets

In 8th place are cards for paying for services.

In 7th place - clothes

In 6th place - PO

In 5th place is a product group for children

In 4th place - cosmetics and perfumes

Top three sales leaders

Conclusions

What makes a product the most purchased online?