Selection of key search words - queries in Yandex - Google - Rambler - Megaindex and LiveInternet. Google search query statistics: collecting everything
Hi all! Today I want to talk about the rules for working with the wordstat.yandex.ru service, which provides statistics on Yandex search queries. I use this service very often. Mandatory before writing each article.
The fact is that it is important not just to write an article, but to do it correctly from the point of view of search engine optimization. Each article must be tailored to a specific word or phrase, which is called a key or simply a key. Using these keywords, users find your website using search engines.
In fact, the key is the search query that you promote in search engines in the hope that people will come to your site using it. Of course, to decide on them, you just need to have an idea of how many people use it over a certain period of time. After all, if the frequency of use is small, then promoting it is completely pointless.
Please note that it is not always worth choosing the most frequently used search query, because the competition for them is very high. Be sure to read about - this information will allow you to choose the right keywords for your site.
As you know, there are two flagship search engines in Russia - Yandex and Google. Each of them provides its own service for viewing the frequency of search queries. Today we’ll talk about the statistics of Yandex keywords - .
Rules for working with wordstat.yandex.ru
The wordstat.yandex service supports five filters that allow you to obtain comprehensive statistics on the desired keyword.
1. By words (default). On the left we indicate the region in which we want to see the statistics of impressions of this search query on Yandex.
Enter the desired word or phrase and click “Select”. If you do not use additional operators, which I will discuss below, wordstat.yandex will produce the result in the form of two lists. The left list shows statistics for queries containing the word being studied. The list on the right will show you what else people have searched for using the query you entered.
The main mistake is that in the absence of additional operators, wordstat.yandex will display the number of impressions per month, which corresponds to all search queries that contain the entered phrase in different word forms. Be sure to use operators to be more specific.
A word form is a form of a word obtained from the main part of a word by conjugation or declension.
2. By region. Shows keyword statistics by region and city. You can select statistics separately for cities and separately for regions. In addition to displaying the number of impressions per month, another value is indicated - regional popularity.
The name speaks for itself: regional popularity is a conditional value, measured as a percentage, showing the popularity of a given request in a certain region/city.
- 100% - the request is nothing remarkable.
- More than 100% - there is increased interest.
- Less than 100% - reduced interest.
- 0% - not used at all in this region.
3. On the map. Statistics of keywords from Yandex by region, presented not in the form of a table, but visually on the World maps. We hover the mouse over the desired region and see the number of impressions per month and regional popularity. To zoom in, click on a country and go to its constituent entities.
4. By month. Monthly statistics. Just don’t forget to indicate the region for which it will be displayed. Information is presented in the form of a graph, both in absolute and relative values (you can choose). The graph is a broken line. The coordinates of each vertex are the number of impressions (by Y) and month (by X). This all sounds a little abstruse, but in practice everything is very simple. Just look at the drawing.
5. Weekly. Identical to the previous filter, only now the time interval is not a month, but a week.
Yandex.WordStat operators
Additional operators are designed to customize the resulting statistics. Let's look at them with examples so that everything has become extremely clear.
1. - (minus operator). The "-" operator is placed before the word to be excluded. The operator is preceded by a space.
Example. If you specify in the search computer games, then you will receive statistics for all queries containing “games” with the exception of those containing “computer”. You can exclude several words at once by placing a “-” operator in front of each of them (just remember to separate them with spaces). For example, games - computer - board. All queries containing “computer” or “desktop” will be excluded from the results.
2. () (grouping operator "brackets"), | (logical operator “or”). When used together, they allow you to create very complex queries.
Example. Request server (remote | local) equivalent remote server And local server.
3. "" (quote operator). A very important operator that allows you to specify the request. Only impressions of a given word and its word forms will be taken into account. All requests that include additional words will be eliminated.
Example. Request "table". The number of impressions of the words “tables”, “tables”, “tables” will be given, but excluded with an additional word - “tennis table”, “computer table” and others.
4. + (plus operator). Placed before prepositions so that they are taken into account.
Example. Installing wordpress + on denwer The preposition “on” will be taken into account.
5. ! (exclamation mark operator). A word preceded by the operator “!” is taken into account in its exact spelling. All word forms are eliminated.
Of all these operators, “” and! are most often used, allowing you to specify the statistics received from Yandex. Let's say the result of the input "!installation!wordpress" there will be a number of impressions of the request for installing wordpress and nothing else.
It would seem that at first glance the wordstat.yandex.ru service is very simple, but what great functionality is hidden in it! I strongly recommend that you figure it out and master it.
Thank you for your attention. Take care of yourself!
Have you ever asked yourself the question: what are people looking for on the Internet? What are they interested in? I think if you are a webmaster, or you are simply interested in the topic of the Internet, then you have asked yourself this question. Let's find out which search queries are the most popular in 2017 in Yandex and Google.
The most popular queries in Yandex 2017
The most popular phrase in Yandex is download for free, and other phrases are also very popular: either with the word “free” or with the word “download”! Well, what can you do, people love free things: download for free, watch for free, play games for free. But besides them, there are other common requests: March 8, New Year, February 23. Yes, holidays are another very popular topic. True, these are so-called situational requests, the traffic for which increases immediately before the event itself. Usually this happens 2-3 days before the holiday and after its completion, requests drop to almost zero. I also want to mention seasonal requests. These are the requests that arise during a certain period of time of the year. There are a lot of such requests, for example, “answers on the Unified State Exam,” “where to relax in the summer,” etc.
Here is a list of the most popular queries in Yandex in 2017.
The most popular queries on Google in 2017.
In Google, the list of the most popular queries is similar to the Yandex list. But there are also some differences. For example, the most popular word here is download. Download for free (also a leader), download MP3, download a movie, download a game. By and large, the lists of the most popular queries for both search engines are almost the same. This is if we take, of course, the Russia region in Google.
Well, now, look at the list of the most popular queries on Google in 2017.
What topic for an article should a webmaster choose to get maximum traffic to the site? First you need to check how many times a particular question has been asked. Some requests are very popular (download for free), others are extremely rare. It is clear that according to popular phrases, there is maximum traffic. But the competition for them is very strong. As a result, it is very difficult to get into the TOP10 of search results using such queries. For rare requests, and even more so for zero ones, getting to the top is usually not a problem. The problem is different, according to them, the traffic is either very small or there is none at all.
To determine the popularity of queries, there are two popular tools - Yandex Wordstat and Google keyword planner.
How to view keyword statistics in WordstatYandex
Yandex Wordstat is the most popular tool in RuNet for obtaining search query statistics. It is free, it allows you to collect data on all search phrases entered by users of the Yandex PS. It's no secret that Yandex is the most popular search engine in Russia.
What I like about the WordstatYandex service is its simplicity. To use it, just create an email account in Yandex and go to wordstat.yandex.ru. Next, enter a query and get its statistics. And that's all!
This way you can get the dynamics of statistics for any search query. Moreover, you can get data by region and month.
Yandex Wordstat shows statistics not only for the selected phrase, but also for other search queries related to the search phrase.
Unfortunately, this tool has some disadvantages.
The display of statistics is not entirely clear. For example, if you need statistics on the phrase “summer dresses,” then Yandex will show that this search query was requested 73,000 times. But that's not true. In fact, 73,000 times is the total number of searches that included the words “Summer Dresses.” That is, they also searched for “summer dresses photos”, “buy summer dresses” and so on. If you look at the statistics directly for the phrase “summer dresses”, it turns out that there were significantly fewer such search queries.
To determine exact statistics for a phrase, you need to use the “quote” operator. And then the answer will be completely different.
But you can find out the exact data for each search phrase using the exclamation point operator, see the screenshot.
Thanks to Yandex Wordstat, you can quickly find out statistics on the selected phrase and only then decide whether to use this phrase for promotion.
How to view statistics in Google Planner.
In addition to the Yandex Wordstat service, there is another service. This is a Google service and it is called Google Planner (Keyword Planner). In RuNet, the description of this service is much less common than the description of Yandex Wordstat. And in vain. Since the capabilities of the Google planner significantly exceed the capabilities of Yandex Wordstat.
As with Yandex, you also need to have your own account here. Simply put, you need to have an email account in Google. Next, go to adwords.google.com, after which you need to go to the Tools menu,
and select the item – Keyword Planner.
Now you need to select the item – Search for new keywords by phrase, site or category
Enter the desired search term. Here you can also set additional settings: landing page, category, and so on. However, it is not necessary to specify these settings; you can simply enter the desired phrase and click on the button - Show options.
A window will open with a lot of numbers. It displays how many options there are with the selected keys (as in Yandex), and separately, how many options there are for the selected query. There is also a button here - Download.
The report shows how many impressions a particular search query had. The statistics displayed are approximate. The values, from and to, differ tenfold: a hundred to a thousand requests, a thousand to ten thousand, and so on. For example: the search query, “Summer dresses,” has a total number of one hundred to one thousand (region – Russia). And this error applies to all search queries.
For a general assessment, such statistics will be sufficient. After all, in any case, this is only a rough assessment of whether it is necessary to work with this request. But there is one trick in AdWords. Thanks to this feature, you can get accurate statistics on all queries. True, for this you need to transfer money to an advertising company. Each country has its own minimum requirement for creating an advertising company.
Since I have such an account, here is a screenshot with the exact readings.
As you can see, the exact numbers are already displayed here. More precisely, exact average figures for the year. Although, when creating a report, you can check the box, and then it will indicate the values for each month for the past year.
Finding out the statistics of search queries in Yandex is not a problem. It's even easier to do this in Yandex. But Google immediately displays all related queries into an Excel file, thanks to which you can immediately select the necessary keys. You can sort the keys alphabetically, by frequency, by level of competition, by approximate cost.
What is the cost of advertising for a search phrase? First of all, AdWords is designed for advertisers. And of course, it is simply vital for potential advertisers to know how much advertising costs for a particular request. But for webmasters who do not intend to provide paid advertising, it will not be superfluous to know the meaning of this parameter.
In Yandex you can also find out how much advertising costs for a specific request. But for this, you need to open another service. And this is not at all so convenient.
One more thing. The fact is that Google can show phrases that may not contain the keywords you requested. However, these search queries may also be related to the search phrase.
For example, for the phrase “summer dresses,” Google will also suggest the word “sundress.” Essentially, this is a tip for webmasters. Which will allow you to use even more search queries for search engine promotion.
How to combine Yandex and Google tools.
Although Yandex is ahead of Google in terms of the number of search queries, Google also has a very large share. And therefore, for me these search engines are equal. When I receive statistics in Yandex, I understand that the statistics in Google will be similar. And vice versa. Therefore, both tools are relevant to me. And here the scheme of my work is simple.
For example, for Yandex requests
“buy an apartment in Moscow” and
“Buy an apartment from Moscow” will be the same
To avoid this, you must use the + operator before the preposition
“buy an apartment + in Moscow” and
“Buy an apartment + from Moscow”
This is especially important when creating semantics for Direct!
Answer
Well, I think that any user who is going to work with Wordstat should memorize these operators and understand what each of them represents.
Moreover, there are not so many of them.Dedicated theory keywords, we have covered the basics of the concept "key words" and mentioned that there are 3 excellent online services for selecting them - the search engines Yandex, Google and Rambler. Today we will talk about this topic in more detail and in a practical context.
In anticipation of your question, I’ll say right away that you need to use all three: each of them has its own features that will make your life easier. But one of them, of course, should be the main one, and the other two should be auxiliary (not to be confused with the secondary ones!). I suggest choosing Yandex as the main one, because it has the richest statistics. Let’s start with this and consider the following questions:
- Getting started with the Yandex statistics service - wordstat.yandex.ru
- Keyword frequency. HF, MF and LF requests
- The concept of query competitiveness
- My Tips for Writing a Keyword List
- What is the semantic core of a site?
- The benefits of associated queries
- Additional tips for creating a keyword list.
- The most important advice for webmasters for life
- We continue to edit the semantic core. Yandex query operators
- Conclusions and recommendations
1. Getting started with the Yandex statistics service - wordstat.yandex.ru
In order to start working with it, you must have an account in Yandex. To do this, you just need to create a mailbox on Yandex () and you will have access to all Yandex services. And, of course, to the “Keyword Statistics” service.
The correct selection of keywords is the basis of search engine promotion and high-quality contextual advertising settings. It is on the formation of the semantic core (compiling a database of queries and creating pages relevant to them) that the further result largely depends: the popularity of the resource and conversion.
Do you want to become a real SEO guru and receive ready-made instructions for working with the best services for the Russian-speaking segment? Then this article was written especially for you!
At the moment, there are two main ways to collect popular queries in Yandex - Yandex.Direct and Yandex WordStat. Let's study them in more detail, consider the advantages and disadvantages.
Yandex.Wordstat
The Yandex search engine regularly collects information about user requests - based on this data, the convenient Yandex WordStat service has been created. It helps website owners and optimizers become familiar with the needs of Runet visitors, track trendy topics, and select the most appropriate keywords.
Screenshot of the Yandex.Wordstat interface Among the advantages of the service, we should highlight its simplicity and high speed. This free service has excellent functionality. With it you can:
- find out the frequency of the request in Yandex in exact, phrase and broad terms;
- get statistics on a particular region;
- use “Query History” to determine seasonality.
Now about the cons. Advanced SEO specialists agree that the selection of keywords in Yandex.Wordstat allows you to compile a list of keywords of only up to 50% of the full semantic core. To save data to your computer and search for other phrases, you will need to use additional services.
Another drawback is that WordStat only shows 2000 nested phrases (up to 40 pages), missing low-frequency queries that drive additional traffic. Many people are annoyed by the frequent introduction of captchas, and there is a possibility of account blocking.
Advice! To collect more keywords, use the paid Key Collector program or use a little trick from advanced optimizers. They get around the limitation by entering queries in different variants. For example: blouse, blouse, blouse, blouse.
Remember! Are you going to collect a lot of keywords? Create a separate account in Yandex to avoid the consequences of potential blocking.
Yandex.Direct
It is a contextual advertising service on search engine pages and YAN partner sites. Despite its different purpose (the service was created for paid promotion and fine-tuning of advertisements with output for specific requests), Yandex.Direct also allows you to select keywords.
In addition, this service makes it possible to study the search phrases used by competitors in order to apply them next time in your own website development strategy.
The majority of Yandex users. Direct are advertisers and online sellers, so this commercial tool is also designed to calculate the profit received from promoting individual keywords.
The main disadvantage of Direct is that it is not particularly convenient for solving large-scale problems. In such cases, it is better to opt for the powerful Key Collector or the free Slovoeb service.
How to use Yandex.Wordstat to select keywords?
The platform interface is simple and understandable even for beginners. Main elements of the main screen:
- query input field - here you need to enter the search phrase about which you want to receive information;
- button “by words” - displays the list taking into account the specified operators (special characters to narrow the search range);
- “by region” - allows you to go to the section dedicated to geodependence;
- “request history” - generates data received over the last two years;
- date of last statistics update;
- left row - shows statistics of queries in Yandex for the entered word;
- right column - used to identify other keys from users who searched for the original phrase;
- transition to statistics by device type: requests from mobile phones, phones and tablets.
Advice! To improve your work with Yandex.Wordstat, study its operators - they will save your time by excluding unnecessary words or combining information for several queries at once.
Instructions for working with Yandex.Wordstat
- Log in or register a Yandex account.
- Go to the page https://wordstat.yandex.ru/.
- Enter the phrase you are interested in in the search bar.
- Click the "Select" button.
To clarify the required request, use a set of service commands:
Word order in keys
The method of collecting statistics in Yandex WordStat has a serious drawback - there are no differences in the frequency of queries that are essentially the same, but with different word order. Even taking into account the operator "!" the service provides the same number of impressions per month. But in fact, the phrases “radio online” and “online radio” have an unequal number of views.
Attention! You must first activate the “Take into account word order” option in the settings.
Defining keywords based on regions
To analyze the demographic aspect, you will need the “By Region” tool. It will be useful when the optimizer is looking for queries for advertising or creating a semantic core for a site selling goods or services.
Of all the functions, the most interesting is regional popularity - the percentage that a city occupies in impressions for a phrase, divided by the share of all search results. If you see more than 100%, it means that the region’s interest in the keyword is increased, if less, it means it’s decreased.
Analysis of seasonality of requests
Would you like to determine the dynamics of demand for the selected key throughout the year? Then you need to look at the statistics in Yandex.Wordstat (the “Query History” tool).
Using the service, you can assess the seasonality of any topic with detailed frequency by month and week. In addition, the tool will save money and effort by further eliminating the “dummy” phrases that site owners have created in a short time.
Advice! To get a deep understanding of traffic dynamics, analyze different keywords from the same group. Be sure to consider obvious seasonal queries (such as “shopping for a swimsuit” or “how to decorate a Christmas tree”), as well as unforeseen important events and news that may change SEO trends.
Advice! Low-frequency operators are focused on more effective and less costly promotion; they specify the request as much as possible. We recommend using them in the semantic core.
Low frequency phrases are phrases that users have entered less than 10 times in the last month.
Parsing queries with a fixed number of words
If you need to search for queries of a certain length, type the keyword on the appropriate line the required number of times, enclosing it in quotation marks. For example, a webmaster needs to find popular three-word phrases with the key “flowers” - he should enter “flowers flowers” into the search.
Such experiments with a length of up to seven words can increase the reach of the target audience, because as a result WordStat will replace the same words with analogues that are often entered by Runet users.
Expansion of the semantic core
To increase traffic to an Internet resource, try to cover as many queries as possible that are similar in linguistics and syntax. By finding the maximum number of keys, you will create an effective and powerful semantic core.
When compiling it, pay attention to other interests of the target audience - by deciding to look at such query statistics in Yandex.Wordstat, you will better understand the needs of your potential readers and clients, and expand the list of queries by topic.
Browser plugins for comfortable work
To ensure that using the service leaves only pleasant memories, we recommend installing the Yandex Wordstat Helper or Yandex Wordstat Assistant extension. The mentioned plugins will significantly speed up the selection of keywords and take your website’s Internet marketing to a new level.
The first extension allows you to add your own queries; it copies, deletes and appends data to the buffer.
As for Yandex Wordstat Assistant, it also displays the total frequency of key phrases and supports different types of sorting.
1. Go to https://direct.yandex.ua/ and click “Create a campaign” - Text and image ads.
2. Below, select the region you are interested in.
3. Open the “Group Management” tab and enter the masks collected in Yandex.Wordstat there, that is, the main phrases. Click "Save" and proceed to create an ad group. In the “Settings for the entire group” column, enter the masks collected earlier in Yandex.Wordstat.
4. Start searching for additional phrases by selecting "Find Words"
5. Click “Start collection” and be patient: the operation can take many hours, especially when working with a huge semantic core.
6. Filter the received keys from non-target requests.
Want to learn how to use Yandex.Direct to select keywords for maximum benefit? Calculate duplicates, as well as obvious negative keywords that are not suitable for your site, and then remove all phrases collected by the program that contain them.
Interface featuresIn 2017, Yandex.Direct developers distributed options into semantic blocks and improved usability - working with the service became even more pleasant. Previously, the platform supported two versions of the interface: light and professional.
Now all that remains is a convenient advanced option, with which you can find out the frequency of the request in Yandex with the addition of negative keywords, independently adjust the keys, manage bids and receive data on financial expenses.
Other services and key selection programs for Yandex
- Key Collector - helps automate advanced collection of the semantic core, obtaining effective search phrases as quickly as possible. This paid program always uses the latest statistics, and updates are released frequently.
- “Slovoeb” is a convenient free analogue suitable for compiling a large list of queries. It analyzes regionality and seasonality, allows you to determine the timing of promotion, as well as calculate its approximate cost. "- it can be used for free and without registration. The service instantly selects search phrases from its own large database. It shows not only their frequency, but also competition and seasonality.
Conclusion
Having gained experience in selecting keywords in Yandex.Wordstat, Direct and other programs, you will become a real promotion specialist, because its basis is the correct choice of keywords. After compiling the semantic core, all that remains is to create high-quality pages relevant to the selected queries.
Good traffic and crazy conversion to you!
This article is intended for beginners in SEO, as well as for website owners who have chosen queries for promotion, but do not know whether these are frequent queries.
So let's begin.
Request frequency- this is the number of queries or phrases typed by a user in a search engine in a certain period of time. The methods for determining the frequency of a query in search engines differ. In this article we will look at the frequency of queries in the most popular search engines - Google and Yandex.
From this article we will learn the following:
1. How to determine the frequency of requests in Yandex
1.1. Word selection service in Yandex
To determine the frequency of queries in Yandex, there is a simple and convenient “Word Selection Service in Yandex” or, as it is also called, Yandex Wordstat.
Entering the request into the selection line, we get the following picture:
It is noteworthy that now we see the overall picture of impressions per month, but you can look at the request frequency separately by type of device (tablets, mobile phones, computers) from which users searched for the request.
So, we see that 269,733 of the total impressions were on phones.
1.2. Types of frequency in YandexSo, we found out that the query [plastic windows] had 1,006,660 impressions per month - this will be the base frequency of the query.
In total, Yandex Wordstat distinguishes three types of frequencies:
- Base frequency- indicates the number of impressions for all queries with the desired key query. In our case, this is the request [plastic windows]. When collecting the base frequency for this request, all possible word forms were taken into account, as well as variants of the requests [buy plastic windows], [prices for plastic windows], etc.
- Phrase frequency- to define it you need to put the query in quotation marks. This will allow us to find out the request frequency for the phrase we are interested in.
As you can see from the screenshot, the phrase frequency is significantly lower than the base one, since the phrase frequency can take into account word forms, cases, and different endings, but additional words are ignored (for example, the request [buy plastic windows] is not taken into account when collecting phrase frequency).
- Exact Frequency- to define it, you need to put the query in quotation marks and put an exclamation mark before each word in the query.
In this form, we will find out the number of impressions per month specifically for this request.
1.3. GeodependencyIn addition to different request frequencies, we can find out the frequency from requests in different regions. To do this, instead of the “By words” item, check the “By region” item.
The screenshot shows the total number of requests, as well as their number specifically by region. For example, in the Moscow region there were 13,847 impressions, regional popularity is 206%.
What is regional popularity? Yandex answer:
“Regional popularity” is the share that a region occupies in impressions for a given word, divided by the share of all search results impressions that fell on that region. The popularity of a word/phrase equal to 100% means that this word is not distinguished by anything in this region. If the popularity is more than 100%, this means that there is increased interest in this word in this region; if it is less than 100%, it means decreased interest. For statistics lovers, we can note that regional popularity is an affinity index.
You can also set the region when collecting frequencies. By default, the fee is set for all regions.
Select a region.
Thus, when searching for the exact frequency of a query in a specific region, you can find out how many people are searching for the query you are interested in in the specified region.
1.4. How to determine the seasonality of a requestYandex Wordstat has another function that interests us. To use it, you need to check the “Query history” checkbox.
Thus, we see what the request frequency was by month during different periods. Using this information, you can roughly predict drops/rises in traffic on the site.
1.5. Plugins for ease of use of the serviceThe Wordstat service is useful, but not very convenient, so in order to make my life easier, when working with it I use the Yandex Wordstat Assistant plugin.
This is how it looks in the Wordstat window:
The first thing that catches your eye is the advantages around requests. By clicking on them, we add queries to the column on the left:
This is very convenient, since you usually need to highlight each request and its frequency in order to copy it. Moreover, you can safely switch to other queries, and the list of queries added to the column will be saved.
This plugin also allows you to sort queries directly in a column by frequency or alphabetically, and then copy these queries with frequency into the document you need. I recommend using the Chrome browser plugin, as it has a more recent version that is constantly updated. There is also a plugin for FireFox, but it has not been updated since April 2015, so not all functions work correctly.
2. How to determine the frequency of queries on Google?
If everything is relatively simple with Yandex, then finding out the frequency of a request on Google will be more difficult. Google does not have a service like Yandex Wordstat, so you have to use the contextual advertising service Google AdWords. You will need to register in it. After registration, a panel will appear in front of you.
Open the “Tools” menu tab and find “Keyword Planner” in the drop-down menu.
This will open the scheduler page. On this page you need to select “Get query statistics and trends”. There, enter the query you are interested in and indicate the region.
Click on the “Find out the number of requests” button. You will get this result:
Due to AdWords limitations, the average number of queries per month ranges from 1,000 to 10,000. To get more detailed information, you need to create and run a campaign.
When a paid campaign is running, the request frequency will look like this:
3. Software collection of request frequency
Methods for manually collecting request frequency were described above. With a large number of requests, collecting their frequency manually is very inconvenient, so I use special programs.
3.1. Program "Slovoeb"After setting up the program, you need to launch it and, as in the case of “Slovoeb”, add queries, specify “Region” and click on “Collect Yandex statistics. Direct".
Key Collector, unlike Slovoeb, parses data using Yandex. Direct, which significantly speeds up the parsing process. Click “Get data” and get the result:
The program allows you to collect frequency for Google using Google AdWords. To do this you need to configure it. The settings can be viewed on the official Key Collector website. Then you will need to click on the “Collect Google Statistics” button. Adwords", which is located next to the "Collect Yandex.Direct statistics" button.
4. Online collection of request frequency
Sometimes there are situations when your favorite instrument is not at hand, but you need to collect the frequency. In this case, you can use online services to collect frequencies. I will look at 2 services that I use myself. One will be for Yandex, the other for Google.
4.1. Online frequency collection tool from SeoLib for Yandex
All you need to do is open the “Key phrase analysis” tab and copy the list of queries you are interested in into the request form or attach as a separate file. After this, you need to select the required frequency and region, and if necessary, specify additional parameters. Then click on “Start Analysis”.
Result:
The tool is paid, but the prices are reasonable. For example, a list of these 7 queries for all types of frequency cost me 5.3 rubles.
4.2. Ahrefs Online Frequency Collection Tool for GoogleThe service has a Keyword Analysis tool.
In the form you need to add keywords separated by commas and indicate the region near the “Belts” button.
Result:
Go to the “Metrics” tab:
Results
Working with Yandex:
- If there are several requests, you can view them manually through Yandex Wordstat. In this case, I strongly recommend installing the Yandex Wordstat Assistant plugin - it significantly simplifies the process;
- If you have a list of queries and need a quick one-time check, use SeoLib's online Keyword Tool;
- If you constantly work with requests, I recommend purchasing Key Collector. Although Slovoeb is free, it parses too slowly, and the time you save on parsing queries in Key Collector will more than offset the costs. “Slovoeb” can be used if you work with a small list of queries and use it infrequently. I used it myself when I started working in SEO, but when I purchased Key Collector, I regretted not buying it earlier.
Working with Google:
- If there are several requests, use Google AdWords;
- If you have a list of queries, then it will be more convenient to use the Ahrefs online service or set up Key Collector.
I have listed the services that I myself use to collect request frequency. Perhaps you use other services? Then indicate them in the comments, I will be glad to read them!
That's all for now, I wish you good positions in frequency queries!
Good addition on operators, they really need to be used. By the way, I myself also often use “+”
Answer