• Presentation of iPhone 8 September 12 online

    On September 12, 2017, Apple introduced 3 new smartphones. Instead of the expected ones, the presentation presented the iPhone 8 and iPhone 8 Plus, as well as the anniversary iPhone X (the tenth iPhone, which we will talk about in a separate publication). Have the new gadgets met users' expectations? Let's look at the main differences and new features of the 8 Series.

    Brief review of iPhone 8 and iPhone 8 Plus

    Starting with the 6th generation iPhone, the company offers users two formats of smartphones: a regular and an enlarged, advanced Plus version. Episode 8 was no exception. In addition, the developer has retained a recognizable design that has not changed since the 6th generation.

    At the presentation, users saw the iPhone 8 and iPhone 8 Plus. Smartphones are available in 3 color versions: Space Gray (dark gray or graphite), Silver (light gray), Gold (a new shade of gold that really looks cool!)

    iPhone 8 case

    The new product has slightly changed in size by tenths of millimeters.

    For comparison sizes:

    • iPhone 7 - 138.3 x 67.1 x 7.1mm
    • iPhone 7 Plus - 158.2 x 77.9 x 7.3mm

    The new iPhone has a glass back and a heavy-duty aluminum frame that matches the body color. The glass on the back panel allows for wireless charging using the Qi standard (not included).

    According to Phill Schiller, iPhone 8 has the most durable glass available today. These are 7-layer glass panels, the structure of which includes copper and steel.

    The housing is protected from water and dust.

    iPhone 8 display

    Resolution, diagonal, matrix, 3D-Touch support remain the same. But the new product supports True Tone technology, thanks to which the colors on the display adjust to the surrounding lighting. Such displays use four-channel light sensors. This provides a more comfortable screen reading experience.

    iPhone 8 chipset

    The new product received a new 6-core Apple A11 Boinic processor. 2 cores are 25% faster than the A10 Fusion, and 4 cores are 70% faster.

    iPhone 8 camera

    Technically, the iPhone 8 camera remains the same. These are the same 12MP with f/1.8 aperture in the regular version of the iPhone and 12MP (f/1.8) + 12MP (f/2.8) in the Plus version.

    The regular iPhone 8 is again devoid of trendy features. It doesn't shoot in portrait mode and doesn't get the new Portrait Lighting feature that's in beta on the iPhone 8 Plus.

    Portrait mode has also undergone qualitative changes. The iPhone 8 Plus camera now better detects object boundaries by analyzing light reflections. In portrait mode, new filters are available that allow you to change the illumination of the in-focus object and the background. And the new processor provides faster and more accurate focusing.

    Price of iPhone 8 and iPhone 8 Plus

    The official cost of iPhone 8 in Russia is:

    • 56,990 rubles - 64GB
    • 68,990 rubles - 256GB

    iPhone 8 Plus price in Russia:

    • 64,990 rubles - 64GB
    • 76,990 rubles - 256GB

    There will be no 128GB version in the new line.

    iPhone 8 price in Ukraine:

    • 25,999 UAH - 64GB
    • 29,999 UAH - 256GB

    The cost of iPhone 8 Plus in Ukraine will be:

    • 29,999 UAH - 64GB
    • 33,999 UAH - 256GB

    Criticism of the iPhone 8

    The army of iPhone 8 fans is divided into two camps.

    The former will buy the new iPhone, despite the minimal changes, while the latter are indignant that the iPhone 8 has become a marketing gimmick. According to users, the iPhone 8 was deliberately made “not advanced and changed enough” to draw attention to the innovative model - the iPhone X.

    What do you think about the iPhone 8? Write your opinions in the comments!

    The iPhone 8 generation is an upcoming new smartphone from Apple. The gadget will be equipped with a new generation quad-core A11 processor, the ability to read the iris of the retina, and an innovative frameless screen.

    The release date for iPhone 8 has been set; the start of sales in Russia, according to tradition, will take place two weeks after the presentation - in September 2017.

    The smartphone promises to revolutionize and lead the market of first-class mobile devices; users can expect new sophisticated features and an improved design.

    Next year, Apple's line of flagships celebrates a milestone: it marks 10 years since the release of the first generation iPhone. The Cupertino company plans to celebrate this event on a large scale.

    There is less than a year left before the start of sales of the Apple iPhone 8, the scale and plans of the company can only be imagined, the Internet is already full of rumors about the new flagship model. Many analysts are predicting a transition to Oled technology, and this fact is quite real.

    This will allow the iPhone 8 to become much thinner, more convenient and lighter than its predecessors; new technologies will allow it to consume less energy, with significantly greater graphics performance and image quality.

    Appearance, design of iPhone 8

    According to leading analyst Ming-Chi Kuo, in 2017 Apple will abandon the usual aluminum so that the new flagship model is distinguishable from its predecessors.

    According to some information, the company intends to return to the production of a glass back cover, like the iPhone 4 and 4s, this material is heavier than aluminum and has better characteristics for appearance, but at the same time it is more fragile.

    IPhone 8 - official design (photo)

    Although, if you consider that the cover will be made of the latest generation Gorilla Glass, you don’t have to worry about durability. New OLED panels will reduce the thickness and weight of the device, which will allow the introduction of glass.

    Allen Horng, head of the Catcher Technology holding center, which is the official supplier of Apple products, shares the same opinion. Both analysts are confident that one of the models will definitely receive a glass case, or rather its rear insert.

    According to our estimates, Apple will once again release two versions of the flagship, but there is no official data on the size of the displays and the materials the case will be made of. It's possible that Apple will keep the usual 4.7 and 5.5-inch models, but if you take into account the company's grandiose plans, you can count on a complete redesign.

    iPhone 8 Specifications

    The company plans to completely update the iPhone 8 hardware, equipping the flagship with an Apple A11 processor made with 10nm technology. This will improve performance and reduce power consumption.

    The device will receive a long-distance wireless charging function, and a new biometric function that allows you to protect your smartphone - a retinal scanner and facial contours.

    • The display is made using Super AMOLED technology, size 5.5 inches, with 3D Touch function, Quad HD resolution, and super durable Corning Gorilla Glass 6 class.
    • Apple 11th generation quad-core processor and M11 class coprocessor made using 10 nm technology.
    • The amount of RAM will increase to 3 gigabytes in the regular version, and in the Plus version up to 4 gigabytes, internal storage 64, 128, 256 gigabytes.
    • Main camera with a resolution of 16 megapixels and front camera 8 megapixels, with optical stabilization function and f/1.8 aperture
    • New generation operating system iOS 11.
    • New battery with increased capacity up to 2350 mAh in the regular version and 3550 mAh in the plus version, with wireless charging function.

    Screen (Display) iPhone 8

    Some reputable foreign analysts suggest that the iPhone 8 will be equipped with an OLED display; in 2016, Apple entered into an agreement with South Korean competitor Samsung to produce the corresponding parts for eighth-generation smartphones. The timing of the release of the device itself depends on the settings of the subtleties of the production process.

    As you know, screens of this quality do not need the backlight function used in earlier iPhone models, this innovation will make smartphones lighter and thinner.

    In addition, OLED displays are flexible, which could make it possible to create an iPhone 8 with a curved screen.

    The screens of the Korean giant are currently the highest contrast on the market, have the best viewing angle, and lower power consumption. But this technology also has its disadvantages, namely a shorter service life than LCD panels.

    There are rumors that the younger model of the eighth iPhone will receive a 5.8-inch display instead of the usual 5.5 inches.

    A11 processor and M11 coprocessor

    The production of new chips will be carried out by TSMC as before; at the end of 2016, the corporation completed the process of setting up 10-nanometer technology.

    These chips will become an integral part of the flagship, significantly increasing its performance while consuming less power, and is scheduled to be delivered to markets in the spring of 2017.

    Main and front cameras

    In , the company has completely redesigned and improved the photography processes, making the flagship camera of the junior model the best on the market, and photographs taken by the plus model are equated by many to the quality of expensive DSLRs.

    According to rumors, the iPhone 8 will receive an improved 16 megapixel sensor, optical stabilization and an f/1.8 aperture.

    Recharge iPhone 8 wirelessly

    In the coming year, Cupertino residents are ready to introduce a new feature for charging flagships over long distances without using wires.

    This method is a real breakthrough in the world of digital technology, just imagine, you can recharge your iPhone by crossing the threshold of an apartment, or visiting a cafe, and the smartphone will start recharging without additional manipulations.


    iPhone 8 - wireless charging

    Of course, this technology also has a downside: the farther the charger is from the flagship itself, the longer the charging process will be. Back in 2015, Apple assembled a whole staff of engineers who work tirelessly on this technology.

    Model range, prefix "S" or "Pro"

    According to unconfirmed information, in 2017 Apple will move away from the usual “S” prefix to the seventh model; the new flagship will be called iPhone 8.

    The latest iPhone mobile series will look like this:

    • iPhone 6S and iPhone 6s Plus updated in 2016 with 32, 64, 128 GB of memory, the 16 GB version has been discontinued.
    • 2016 models iPhone 7 and iPhone 7 Plus (Pro) with 32, 64, 128, 256 GB of memory,
    • and new iPhone 8 and iPhone 8 Plus (Pro) devices with 64, 128, 256 GB of memory; the 32 GB version will not be released.

    If we take into account the upcoming changes and innovations, the name iPhone 8 will become more logical for the new device.

    Additional characteristics of iPhone 8

    According to Ming-Chi Kuo, the new smartphone will be equipped with a tamper protection function using an iris and facial contour reader, in addition to the traditional fingerprint reader.

    In addition, the internal memory of the iPhone 8 will be built using NAND technology, with faster data transfer; such a chip is already used in the latest iPad Pro models with 256 gigabytes.

    iPhone 8 price in Russia

    It is not yet clear how much the iPhone 8 will cost in Russia, but its price is unlikely to change much compared to the previous model.

    Approximately, the basic model of iPhone 8 with 64 gigabytes of memory will cost about 55-60 thousand rubles.

    iPhone 8 release date, price

    On September 12, one of the most anticipated presentations of 2017 took place. Apple CEO Tim Cook introduced the new Apple Watch Series 3, Apple TV 4K, the anniversary and insanely expensive iPhone X with an infinite screen, as well as the iPhone 8 and 8 Plus. The event took place at the newly opened Steve Jobs Theater, located on the Apple Park innovation campus in California.

    Apple Watch Series 3: no smartphone needed

    In 2017, Apple smartwatches became the most popular watches in the world, even surpassing brands such as Rolex, Fossil and Omega, so the company continues to update the line.

    The main innovation in the Apple Watch Series 3 is the built-in LTE module, with which the watch becomes independent from the smartphone. It allows you not only to use applications that require Internet access, but even to receive calls. Apple Music support has also appeared.

    Inside the Apple Watch Series 3 there is a dual-core processor, W2 wireless chipset and an altimeter. Interestingly, the watch screen acts as an antenna - this made it possible to maintain the same dimensions as the Apple Watch Series 2.

    The model range will be replenished with a ceramic version in dark gray, and a sports braided strap will be available among the accessories.

    Apple TV 4K: Ultra High Definition Movies

    The new Apple set-top box features two of the most trending technologies: support for ultra-high resolution 4K and HDR. Accordingly, the image will become even sharper, richer and deeper.

    4K HDR movies will be available on iTunes for the same price as HD, and previously purchased HD movies will receive free 4K HDR versions.

    The hardware base of the console is the A10X processor - the same as in the iPad Pro. It makes Apple TV 4K twice as fast and four times more powerful than the previous generation Apple TV.

    iPhone 8 and iPhone 8 Plus: instead s

    According to Apple's logic, the seventh models with the letter should have been released this year s in the name, however, the new iPhones have become “eights”, although they are a traditional upgrade of the iPhone 7.

    The design is exactly the same as the previous generation, but the back panel is now glass. Apple says it uses the world's toughest glass. Well, bloggers will do drop tests and check. The screen diagonals remained the same: 4.7 inches for the iPhone 8 and 5.5 inches for the iPhone 8 Plus. Protection from moisture and dust according to the IP67 standard has also not gone away.

    The main innovation is the 6-core A11 Bionic chipset. In addition to 4.3 billion transistors, it includes an Apple-designed graphics chip that supports the Metal 2 Framework and machine learning techniques.

    The A11 Bionic also includes a powerful image processor, thanks to which G8 cameras can quickly and accurately focus even in low-light conditions and more effectively combat digital noise.

    But the most striking feature that the new image processor makes possible is Portrait Lightning. When shooting portraits, the technology allows you to change lighting in real time based on a depth map, simulating multidirectional light sources.

    Video shooting has also improved: iPhone 8 and iPhone 8 Plus can shoot videos in 4K resolution at 60 fps and slo-mo in Full HD at 240 fps.

    The iPhone 8 has a 12-megapixel camera with optical stabilization, and the iPhone 8 Plus has two 12-megapixel cameras with an f/1.8 aperture on the wide-angle camera and an f/2.8 aperture on the portrait camera. Both cameras of the iPhone 8 Plus also received optical stabilization.

    Apple paid great attention to augmented reality as a new scenario for using the camera. For example, you can make projections of constellations onto the sky. A new type of multiplayer games has been demonstrated, in which events are projected into the real world, so that participants not only control the game, but are directly immersed in it, interacting with physical reality.

    Other features include True Tone technology, which adjusts the screen's color temperature according to ambient light, front-facing stereo speakers, and Qi wireless charging. The latter is compatible with all chargers, but Apple noted Mophie and Belkin.

    iPhone X: the smartphone of the future

    This is exactly what everyone has been waiting for - the anniversary iPhone. Like the iPhone 2G, the “ten” is designed to set the course of smartphone development for the next decade. At least that's what Apple thinks.

    An answer to Samsung's edge-to-edge flagships, the iPhone X features a steel chassis, glass back, and edge-to-edge display. Of course, there is protection against moisture and dust according to the IP67 standard.

    The Super Retina screen is based on a 5.8-inch OLED matrix with a resolution of 2,436 × 1,125 pixels and a pixel density of 458 ppi. Of course, we had to abandon the Home button and create new scripts in the user interface.

    To wake up iPhone X, just touch the display. Swipe up from bottom to return to home screen. The same gesture, but with a delay of the finger, opens the running applications manager. Impressive!

    However, the most amazing thing is the Face ID facial recognition system, which replaced Touch ID. Just look at the iPhone X and it will immediately unlock. Behind such a simple action is a rather sophisticated TrueDepth Camera System technology, which uses an infrared camera, machine learning algorithms and neural networks. iPhone X creates a face model using 30 thousand points, can adapt it according to physical changes (say, you grew a beard or changed your hairstyle) and can recognize the owner’s face even in the dark.

    Apple claims that the probability of hacking Face ID is 1: 1,000,000, while Touch ID is 1: 50,000. The iPhone X cannot be fooled either by a photo or even by a 3D mask.

    The same TrueDepth Camera System made it possible to create Animoji - “live” emoji, the animation of which repeats the user’s facial expressions.

    The photo capabilities of the iPhone X are the same as those of the G8, however, thanks to the TrueDepth Camera System, dynamic local lighting technology is also available in selfie mode.

    AirPower: wireless charging

    At the end of the presentation, Apple announced the AirPower wireless charger mat. Just put all your Apple devices on it and they charge!

    We thank the cashback service Smarty.Sale for their help in organizing the broadcast.

    Apple has sent out official invitations to media representatives for the presentation of new products. During it, the company will show a new iPhone, The Verge reports.

    Where will the presentation take place?

    The presentation will be the first public event on the new Apple Park campus in Cupertino, California. The press conference will be held at the Steve Jobs Theater, which seats 1,000.

    What other products will be presented?

    In addition to the iPhone 8, Apple is expected to present updated iPhone 7 and 7s Plus models. It is expected that the company will also introduce a new version of the Apple Watch smart watch with connection to LTE networks. An updated version of the Apple TV streaming device compatible with 4K TVs will also likely be showcased.

    What is known about the iPhone 8?

    According to Bloomberg, the new iPhone model will not have a Home button, even in virtual form. It will be replaced by a thin software bar at the bottom of the screen.

    Significant changes will be made to the iOS interface. The smartphone will have the largest number of updates in the ten-year history of the iPhone.

    According to Forbes, the iPhone 8 will have a 5.8-inch display with curved edges and symmetrical thin frames. The smartphone will be equipped with a dual rear camera, like the iPhone 7, but its location will change.

    The new iPhone is expected to use facial recognition technology to identify users instead of Touch ID technology. The smartphone will receive wireless charging.

    IPhone 8. Photo: Frame youtube.com/Apple

    The iPhone 8 is expected to become the most expensive phone in the brand's history. The price of a device with 128 GB memory is $1,200 (69,700 rubles). A smartphone equipped with 256 GB of memory will cost about $1,320 (76,700 rubles).

    iPhone X prices start at $999. Sales of iPhone 8, X and Plus in Russia are expected in December. Sales abroad will start on November 3.

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    Iron shop

    Autumn presentation Apple did not disappoint, even though we predicted with almost one hundred percent accuracy everything that was shown on it. Namely: iPhone 8 and iPhone 8 Plus, iPhone X, Apple Watch Series 3 with LTE and Apple TV 4K. But sometimes details matter, and those are the details we'll talk about in this article.

    Meet the iPhone X

    It seems that last year was the last year when one was added to the number in the name of every second generation of iPhones, and between them, in even-numbered years, models with the letter “s” were released. The coolest of the three announced phones will be called iPhone X, and it reads like “iPhone ten.” Either Apple marketers are hinting that it came from the future, or the “X” just looks nice. Or rather, both.

    Is the iPhone X worthy of such honors? Let’s look at the stated characteristics and cross our fingers together:

    • Super Retina screen, which supposedly has all the advantages of OLED, but without their disadvantages. Diagonal - 5.8 inches, resolution - 2436 x 1125 pixels, and also supports 3D Touch - the ability to recognize pressure;
    • two main cameras with optical stabilization and a flash with four LEDs (there is no doubt that the iPhone X shoots great);
    • six-core processor with the fashionable name A11 Bionic;
    • An Apple-designed GPU that delivers 30% more performance than the iPhone 7's video system while consuming less power;
    • a whole set of sensors on the front panel - we’ll talk about them separately;
    • a battery that lasts two hours longer than iPhone 7 batteries;
    • reinforced glass and stainless steel body;
    • support for Qi standard contact charging;
    • stereo speakers;
    • protection from water and dust;
    • as well as all sorts of nice little things like support for LTE Advanced and Bluetooth 5.0.

    In general, the list is impressive. The new iPhone 8 and iPhone 8 Plus do not look so impressive against the backdrop of all this luxury. Yes, they also have glass backs, support for Qi charging, stereo speakers, new cameras, new processors and True Tone displays that adjust color temperature to the light around them. Probably, all this together is enough to add one to the model number in an extraordinary way, but the futuristic iPhone X easily outshines it all.

    Why not just add all the innovations as part of a regular update to the flagship model? Why was it necessary to make another one? Perhaps the main reason is that future technologies like edge-to-edge screens are not immediately amenable to production in the quantities needed to meet iPhone demand.

    According to analysts, in order to avoid interruptions at the start of sales, Apple contractors produce no less than ten iPhones per second. It is clear that any complication such as the unavailability of components in the required quantity will make this impossible.

    Accordingly, the only thing left to do is either wait sadly for a couple of years, or do what Apple did now: release a limited edition model that will cost more.

    Price of iPhone X, iPhone 8 and iPhone 8 Plus

    Prices for the iPhone X, as expected, start at $999, which in Russia, including taxes, corresponds to approximately 80 thousand rubles. Sales of the iPhone 8, X and Plus in Russia will most likely begin in December, and abroad on November 3.

    Interface

    The edge-to-edge screen and the disappearance of the Home button have, as expected, led to some changes to the phone's interface. Instead of pressing a button, iPhone X owners will need to learn a finger gesture from the bottom of the screen towards its center. This is the key to the updated interface.

    Need to unlock your phone? Pull from bottom to top. Switch between applications? The same. Quit the application? You know what to do! But the control center is now called up the other way around - with a top-down gesture.

    It may seem complicated, but in reality it should be convenient - mainly due to innovations in the interface for switching between programs. As soon as you start pulling from bottom to top while working, a list of recent applications will appear on the left - you can return to them at any time. And it’s even more convenient to just swipe your finger from the bottom of the screen and instantly scroll through them.

    Face ID. Memory for faces

    The cutout at the top of the iPhone 8 screen, as expected, houses a battery of sensors. In addition to the already familiar front camera, speaker and proximity sensor, an infrared camera, backlight and dot projector have appeared here. All together this is called TrueDepth Camera.

    All this is needed first of all to replace the Touch ID fingerprint sensor, which disappeared along with the Home button, with the technology for recognizing the user’s face - Face ID. Apple claims that this is even more reliable: while fingerprints are repeated on average once in 50,000 people, overly similar faces occur only once in a million.

    By projecting 30 thousand dots onto the user's face, the phone can accurately determine that it is really its owner. They say that thanks to neural networks, any changes that the face is subject to will be taken into account: glasses, hats or growing stubble will not interfere with Face ID.

    But the speed and accuracy of the new technology is still in question. How straight do you need to hold the phone for it to work? How to bend deeply if he is lying on the table? We will not receive answers to these questions until the first copies are sent to Apple for review.

    Kinect the Apple way

    TrueDepth Camera is useful not only for facial recognition - in fact, the iPhone X has a built-in analogue of Microsoft Kinect. By the way, we found out why Apple needed to buy PrimeSense in 2013, where they developed the Kinect hardware.

    In practice, this means that developers can now use facial expression capture and information about the position of the face in space in applications. Why is this necessary? First of all, developers of applications like Snapchat and Instagram, where filters and masks can be applied to selfies, will be pleased with this innovation.

    At the presentation they already showed how TrueDepth Camera works in Snapchat, and it looks, I must say, not bad. Virtual masks fit your face like a glove and are deformed even if you grimace violently.

    Another example is animoji, animated emoji that iPhone X owners will be able to send to their friends. Animoji can be added to an audio message, and when received, it will be read by a virtual character animated using captured facial expressions.

    Skeptics, of course, have already ridiculed this idea, and they can be understood. Paying 80-90 thousand rubles for a phone that allows you to send messages to friends with an animation of a talking poop sounds a little stupid. But in Animoji you can see something much more interesting.

    Developers of virtual worlds (both gaming and serious ones aimed at remote work meetings) have always been faced with the task of reproducing facial expressions, which, after all, are an important part of human communication. Apple's animated cats and dogs are a big step towards solving this problem. Most likely, in the future, the technology for capturing facial expressions will show its worth.

    Let there be light!

    Another important and not entirely obvious software trick that the new iPhones will teach you is to fine-tune the lighting of the scene when taking a photo. Thanks to dual cameras (on both sides on the iPhone X and on the back on the iPhone 8 Plus), the phone receives depth information and “sees” the contours of objects. This gives way to various interesting effects.

    It is difficult to overestimate the importance of light when taking a photo: it is lighting that distinguishes a professionally shot portrait from a selfie taken in haste. However, iPhone X owners will be able to take the art of selfies to the next level by choosing what lighting they want.

    In the case of the main camera (or rather, cameras), this works even better, since the algorithm can not only retouch the image, but also adjust the flash in advance, guided by data on the distance to objects.

    In general, we have reached the point where even such a simple thing as a camera flash is now equipped with a neural network.

    Let's add reality?

    Augmented Reality is one of the areas that Apple has been working on for a long time and productively. The results of this work began to appear only this year, with the release of ARKit, a set of tools for developing applications with AR.

    New iPhones, according to Apple CEO Tim Cook, are simply created for AR: their gyroscopes undergo the finest factory calibration, and dual cameras are created specifically to capture data about the depth of the scene and the location of objects.

    All this allows you to create impressive demos and even some useful applications like virtual rulers, which can be used to measure even a hangar or a football field. But is augmented reality as good in games as Apple says it is?

    As we know, avid lovers Poké monGo They even turn off the camera on purpose, because it is of no use, it just drains the battery in vain.

    Of course, the battle of robots from Warhammer 40,000 or a giant dinosaur in the middle of a parking lot looks impressive - you can take a cool screenshot and post it on social networks. But if this doesn’t add anything to the game itself, then everyone will quickly get bored with such entertainment.

    The same applies to the second game, which was shown on stage - TheMachines production Directive Games. This is a strategy game that combines both a MOBA and a slightly mutated Tower Defense. The action takes place on a real table, and the player walks around it with a phone at arm's length.

    Needless to say, this is not the most convenient way to play games? Yes, you feel immersed much better when you can bring your phone closer to any object and look at it. But looking at the world through a phone screen is not only inconvenient, but also tiring. If the same game can be played in a more comfortable position, then any gamer will quickly realize this.

    Air power

    Another theme that ran throughout the entire presentation was “wireless” charging. Of course, it doesn’t completely get rid of wires, but putting the phone on a special mat, which will immediately begin to recharge the battery, is, whatever one may say, simple and comfortable. And considering that connectors tend to fail, it may also be economically beneficial.

    Apple will make its own charging mat, it's called AirPower. At the presentation they showed how you can put your phone, the new Apple Watch Series 3 and AirPods headphones on it (although they will need a new case that supports contact charging).

    It’s nice that Apple didn’t reinvent the wheel and used the industry standard Qi (read “Chi”). It is already supported by many manufacturers, and we can expect such chargers to appear in cars or even in our furniture. For example, in IKEA floor lamps with special concessions for wireless phone charging are already on sale.

    But, as usual, not everything is so simple with Apple: Tim Cook nevertheless mentioned that AirPower, although it uses an industry standard, has some modifications made specifically for Apple equipment. That is, iPhones will charge on any Qi pad, but yours will be more familiar.

    Apple TV

    As expected, Apple also updated the Apple TV set-top box: it now supports 4K resolution and high dynamic range (HDR10 standard), which in practice means that instead of 16 million colors, the fifth-generation Apple TV will be able to output a billion. The main thing is that the TV also supports all this.

    Computing and graphics capabilities have also increased, with the A10X Fusion chip coming to Apple TV from the current generation of iPad Pro and bringing with it four times the performance.

    Those Apple TV users who have already become addicted to purchased content from iTunes will be pleased with the opportunity to upgrade previously purchased films to 4K for free. American audiences will also likely be pleased to see sports broadcasts appear on Apple TV. We are primarily interested in games.

    This time Jenova Chen from the studio took the stage Thatgamecompany where they created Flow, Flower And Journey. He announced the company's new project - the game Sky, which (at least at release) will be an iOS exclusive. On Apple TV, you can play it using the remote control - all controls are tied to the touchpad. Knowing what the guys from Thatgamecompany are capable of, you can trust that this will not be an obstacle to an exciting adventure.

    Official Sky trailer.

    Apple TV, like the other products shown except the iPhone X, will be available on September 22. The version with 32 GB of flash memory will cost $179, 64 GB - $199.

    Apple fans, as always, do not take a break, and begin to theorize about what they will show next time, as soon as they finish the heated discussions of the last presentation. Updating MacBooks in the spring? iOS 12 next summer? New Mac Pro? iPhone 9 in the fall of 2018? Or is it time to start rumors about virtual reality glasses? Let's take our time before all the talking poop jokes have been made.

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