Product promotion on social networks: secrets of success. How to promote a group on a social network. Promotion methods Promoting communities on social networks

It took radio 38 years to reach an audience of 50 million, television 13. Facebook gained 200 million users in less than a year.

More than 82% of Internet users have accounts on social networks and spend (at least) two hours a day on them. Russia ranks first in Europe in terms of popularity of social networks.

There is a growing number of users who come to social networks not for communication, but for information, as well as businessmen who understand that social media is an effective marketing channel. If you want to promote a project through social networks, then get acquainted with four effective ways of promotion.

Content is the main factor of promotion

Any SMM specialist will confirm: without quality content, promotion tools are useless. If your brand’s page is boring, you shouldn’t count on audience growth and loyalty.

Three components of good content:

1. Uniqueness. The information you post should be relevant and engaging. Do not copy materials from other resources. The exception is cross-posting between a company’s blog and its page on a social network.
2. Regularity. Articles should be published systematically. Two, three, four or seven times a week - depends on the specifics of the business and its target audience. So, for people from the business environment, two or three updates will be enough, but for the beauty community this is clearly not enough. It is necessary to adhere to the chosen content strategy regardless of the number of subscribers.
3. Virality. Publications should be lively, evoking an emotional response in the form of a burning desire to tell friends about them. Avoid overtly promotional posts.

Facebook in Russia- “social services are not for everyone.” It is used by marketers, programmers and other IT-savvy people. They are not afraid of a “complex interface”, and their areas of interest include gadgets, the Internet, travel, education, books and business in all its forms. They willingly like and share materials on these topics, as well as motivating articles that set the mood for positivity. Most of Facebook's active audience uses the mobile application - it is recommended to illustrate posts with pictures measuring 800 × 600.

"VKontakte"- the largest social network on the Runet (more than 230 million registered users). Her audience is younger; Users' interests are mainly focused on entertainment (communication, games, music, movies, etc.). VK users do not like text content (it is advisable that the length of the post does not exceed 500 characters), but they love photos and videos.

The most popular among photo hosting sites in Russia is Instagram. At the same time, when maintaining a brand page on Instagram, it is recommended to adhere to a single design style (use not only standard filters, but also third-party photo editors), and also place objects in the photo on 2/3 of the screen (this makes the picture more visually attractive).

Targeting

The ability to place targeted advertising is available on almost all social networks: VKontakte, Facebook, Odnoklassniki and others. At the same time, it is believed that targeted advertising on social networks is more suitable for the B2C sector. However, there are also companies in B2B that effectively solve business problems through targeted advertising.

Some types of targeting:

• Geographic (geotargeting) - displaying advertising to residents of a certain region / city / district, etc. For example, you want to promote a beauty salon located in Khimki near Moscow. Your targeted ad will be shown to residents of this city.
• Socio-demographic - displaying advertising depending on gender, age, marital status and other social criteria. Thus, it is recommended to place advertisements for children's products and household goods on the pages of married women over 25, and advertisements for an art store - on the pages of designers, architects, and decorators.
• Contextual - displaying advertising in accordance with the user's interests. Membership in groups such as “Fashion”, Fashion, “Shopping”, etc. clearly demonstrates the user’s interests. He will be interested in relevant advertising.
• Behavioral - displaying advertising depending on specific user actions (travel routes, favorite places, frequent search queries, etc.). Let's say a person is interested in Latin American dancing, goes to a salsa club, and looks for relevant videos - there is a high probability that he will be attracted by an advertisement for a last-minute tour to Cuba.

Despite its apparent simplicity, targeting is a tool that requires serious preparatory work. First, you need to analyze the brand's target audience. Secondly, make an ad.

Advertising in communities

Advertising in communities (in the professional language of SMM specialists - sowing) is the purchase of posting posts or reposts in popular communities. In the first case (purchase of a post), the advertiser’s goal is to increase traffic on the company’s website; in the second (buying a repost) - attracting users to the company’s group on a social network. Moreover, the more subscribers the community in which you buy a post has, the more expensive the advertising campaign will cost.

You can negotiate with community owners directly or use the services of a special exchange. In 2013, it was opened by the social network VKontakte (an account for advertisers). Advertising is placed by the community administration in its feed and, according to the conditions, must remain there for 24 hours.

Professional promotion in social media

This refers to services that provide paid promotion services on social networks. As a rule, they independently create high-quality content, launch a targeting mechanism and negotiate advertising in communities. These include Plibber. Why conditional? Because the capabilities of this service are much wider.

• register;
• decide on the format of work on the site (you can advertise your brand yourself or contact the Plibber team to organize a shocking advertising campaign);
• prepare an advertising post;
• select the most suitable sites from the target audience and begin sowing.

After preliminary moderation, your task will be available and you can start attracting fans of your brand.

How to get organic loyal traffic? We addressed this question, which is of interest to all advertisers, to the founder of the Plibber project, Oleg Ratunin.

Oleg Ratunin

CEO and ideological inspirer of Plibber.ru. Knows everything and more about social media.

To attract potential fans to your brand, you should:

• use quizzes, infographics, illustrations, viral videos, advertising games, etc.;
• place a link within the visible area of ​​the post announcement (first and second lines);
• introduce a call to action into the content;
• add a provocative survey;
• work with associative content format and its adaptation to the brand;
• launch creative, vibrant and unique competitions.

If you manage to find the content that your audience craves, you can count on over 600 clicks per post.

Also, do not forget to analyze the communication of large brands with their subscribers; now good results are being detected in the community

A successful online business can be built on almost anything, from creating your own website to using social networks. Every social media user networks VKontakte, Facebook or Odnoklassniki can absolutely create a community for free that can be used as a platform for earning money.

Promoting a group is not so easy, so novice community owners are looking for useful information on promoting their site. In this article we have collected 16 tips for promoting groups on social media. networks, using which you can promote your community much more effectively.

How to promote groups on social media. networks?

• Highlight the most active users among community subscribers and reward them by installing their photo on the group avatar.
• Ask your subscribers questions, try to understand what exactly bothers them and, if possible, solve their problem.
• Conduct your own research according to the topic of your community and share the results in the group.
• Provide subscribers with the opportunity to leave their posts in the group.
• Encourage group members to take specific actions, such as helping to conduct an experiment.
• Be sure to ask users to like and repost (motivational pictures).
• Post relevant information (news) that will be of interest to subscribers.
• To attract subscribers from other groups, distribute guest posts.
• Hold interesting competitions, even if the prize fund is not significant, it will attract attention.
• Find several admins for the group who will add content to the community.
• Create albums to add pictures of your members.
• Start a fundraiser for charity, this can increase the level of trust of your subscribers.
• Try to be consistent and add a certain number of new posts every day.
• Communicate with subscribers, maintain dialogues in comments and discussions.
• In parallel with supporting the group, launch interesting events and advertise the community.
• On holidays, you can pamper your subscribers with gifts; even a small gift will be nice to receive for nothing.

Many owners of popular communities on social networks started from scratch and gradually achieved better results. Despite the fact that there are already many groups now, there is a chance to achieve success in this area and it is up to you whether you take advantage of it.

I recommend visiting the following pages:

Dmitry Dementiy

The VKontakte social network site is one of the most visited in RuNet. With the help of the most popular platform among Russian-speaking users, people solve various problems: from personal communication and finding friends to building a network of business contacts and finding employees, from self-expression and entertainment to business promotion and online trading.

This guide is dedicated to promoting the VKontakte business. In it you will find a step-by-step plan: from creating a community or page to life hacks and tools for advanced users.

1. Start with planning

Determine the goal and objectives of the project’s activity on the VKontakte social network. Remember, a goal is a planned result. Tasks are steps that help achieve a goal.

Decide how you will interact with the audience, what information to offer potential and existing customers, what user problems you can solve. Ilya Rabchenok calls this the concept of community.

Be sure to record the planning results in a form convenient for you.

2. Determine the type of community you need

To promote your business on the VKontakte network, you can create a group or public page. Use a group if you plan to encourage participants to publish posts on their own and start discussions. The group is an informal discussion platform with which you can find out the mood of the audience and manage brand reputation.

Choose a public page if you plan to publish official information, branded content, and manage discussions yourself. In most cases, a public page is more suitable for promoting a business.

To promote conferences, trainings, and webinars, use the “Event” community type.

3. Select the appropriate page type

Select the appropriate type and click “Create Page”.

4. Create a page description

Public pages are indexed by search engines. Therefore, publish an informative description that will help potential clients find the public site.

If necessary, select the Snapster room and set up export to Twitter.

5. Choose the best settings

In the “Sections” settings menu, check the boxes next to the options you want. In the Comments menu, enable or disable the commenting feature and, if necessary, turn on the obscenity and keyword filter. In the “Links” block, refer to resources useful for the audience, and in the “Working with API” block, connect the API if necessary.

6. Form a group

We have an incredibly useful and detailed guide on our blog “Designing a VKontakte group”. Use it to select and implement a suitable community look and feel. After registration, you can continue promoting the group.

If at the moment you cannot devote time to the appearance of the public, return to it later. Don't forget that a visually appealing design helps the user form a positive first impression of a group or page. So don't put off working on your community design.

In the meantime, at a minimum, select and upload a suitable page avatar. Try to find or create a unique image. It must meet the following requirements:

• The avatar size is 200 by 500 pixels.
• The thumbnail size is 200 by 200 pixels.
• Jpeg format, maximum quality, baseline (standard).
• The image should attract the attention of users and encourage them to go to the page.
• The semantic content of the avatar should correspond to the theme of the page.
• The image must be of high quality.

Please note that when uploaded to the VKontakte website, the quality of images decreases. To avoid this, use this life hack from the VKontakte support team:

• Open the image in Photoshop.
• Increase the size to 2560 by 2048.
• Press the key combination Alt + Shift + Ctrl + S. In the window that opens, set the maximum quality and convert the image to sRGB format.
• Drag the image to the upload area rather than using the Upload button.

7. Tell your friends about the page

Use the Tell Friends feature to invite your followers to follow your page. Follow this recommendation when you publish several posts in a group or page.

8. Invite your friends to follow the page

Invite your friends to subscribe to the page using private messages (this tactic really works, it has been proven in practice). Also ask your followers to tell their friends about the page.

9. Specify the page URL in the contact information on your personal page

This will help attract followers who are interested in your personal profile.

10. Indicate your place of work in your personal profile

When you hover over the company name in the “Place of Work” section of your personal profile, a preview of the group or page pops up. And in the “Career” section, a clickable public avatar is displayed.

To have a link to the company group appear in the “Place of Work” section, select the “Career” section in the settings of your personal page. In the “Place of work” item, use the drop-down menu to select the desired page.

11. Post interesting and useful content

Publishing useful and interesting content is a key factor in successful business promotion on the VKontakte network. Therefore it needs to be decrypted.

You will have to compete for views and subscriptions in the face of an abundance of content. For VKontakte users to pay attention to your publications, the information must be truly valuable.

The following ideas will help you offer customers truly valuable information:

• Be sure to start with planning. Create a content plan in a form convenient for you. Plan for the long term. Our articles “SMM plan in 30 minutes” and “How to create an editorial plan for publications on social networks” will help.
• When planning content, take into account the features of VKontakte and the preferences of the audience of this network. Look for information in our article “Working with content in different social networks”.
• Even if you make and sell very solid and ultra-serious products, learn to get an emotional response from your audience. This is a condition for survival in a content environment filled with memes. Read insanely helpful articles about emotional content and intellectualizing sexual desire.
• Write specifically for the VKontakte audience. Publish unique information, not reposts of materials from the blog. To format your publication, use the article editor.
• Post videos with subtitles. They typically get much more coverage than regular posts. We talked about how to make such a video for free in the following video:

12. Design your posts using wiki markup

This is a convenient tool with which you can beautifully format notes in groups and public pages. If you manage a group, to create a wiki page, just open materials in the section settings. After this, an “Edit” button will appear on the “Latest News” tab, which activates the note editor.

To create a publication on a public page, copy the following link into your browser: https://vk.com/pages?oid=-***&p=page_name. Replace the symbols *** with the public id, and instead of page_name, enter the name of the publication. On the page that opens, follow the “Fill with content” link.

The community ID can be found in the URL. If you've changed the page URL to something more user-friendly, go to the Community Posts section. Find the numbers in the link. This is the identifier.

13. Design your publications using the article editor

In 2018, VKontakte presented a full-fledged articles editor. To go to the editor, click the “T” icon on the post creation panel.

The editor is intuitive. He himself places indents between elements and aligns the content. Clicking on the “+” sign allows you to add visual content or an audio track.

14. Share stories with subscribers

16. Use the scheduled posts feature

Use the Timer feature to prepare content in advance and publish it at the chosen time. To do this, in the publication field, select the options “Attach - other - timer”. Select a publication time and click the “Add to Queue” button.

25. Post ads in communities

26. Use retargeting

Using this tool, you can show ads to users who have visited your site. Create a retargeting pixel in your advertising account. Paste it into the site page code. The system will add site visitors or individual sections to audiences.

Life hack: add a retargeting pixel to your website right now, even if you don’t yet plan to advertise your business on the VKontakte network. This does not affect resource efficiency or page loading speed. The system will add potential clients to the audience. You can show them ads in a month or a year.

27. Improve your targeting accuracy with Pepper

29. Post relevant videos

Please note that this paragraph describes a prohibited technique. A couple of years ago, with his help, my colleague and I increased the number of group members from several hundred to 5 thousand in a few weeks. You may use it at your own risk. Think about what kind of videos your target audience is interested in. For example, subscribers to cooking groups watch television shows on related topics.

Users often search for the latest episodes of their favorite TV programs on social networks. You can download pirated recordings from file sharing services or video hosting services and publish them on the VKontakte page. Audience members will find the video they are interested in, watch it and subscribe to your page. This tactic brings in several dozen subscribers on the day the video is published.

Be sure to delete the video a few hours after publication. Firstly, it will protect you from problems associated with publishing other people's content. Secondly, within a few hours your competitors will also publish a popular video, so the flow of visitors and subscribers will stop.

30. Analyze statistical data

In the “Page Statistics” section, the public administrator has access to the “Attendance”, “Reach” and “Activity” tabs. In the Traffic tab, pay attention to viewership and unique visitor data.

Monitor the age characteristics of the audience and the geography of visits. Consider the types of devices your audience prefers.

You also need data on referral sources and subscribed/unsubscribed users. Data on the number of users who joined and left the group is available in the standard statistical report (see illustration below). And you will receive a list of names of people who joined and unsubscribed using "Deserter" applications.

Screencast where we show how to use the Deserter application:

The Reach tab will help you estimate how many users are viewing your posts. The “Activity” tab will help you analyze user behavior.

If you are not satisfied with standard statistical reports, use the free service SocialStats. It provides access to advanced audience data as well as user behavior analysis. Service "Group Comparison" will help compare community audiences. And the Repost Tree app will help you identify users who share your posts.

Additional useful services for collecting statistics and solving other problems are described in our article “Review of 45 services and applications for VKontakte administrators.”

31. Monitor activity in the community using the Moderator application

32. Advertise a page on your corporate website

33. Advertise the page in your newsletter

Mention the VKontakte page in your mailing list. Also include a link to the public page in the email template.

34. Publish links to your pages and groups on social networks in the website header

The illustration shows what this looks like in practice.

35. Post a link to the page in your email signature

To change your signature in Gmail, use the Settings - Signature menu. In your Mail.ru mailbox, use the “Settings - name and signature” menu. In the Yandex mail service, use the menu “Settings - Personal data, name and signature - Add signature”.

36. Conduct surveys

Polls increase audience engagement. To create a poll, in the publish field, select the “Add - Poll” menu. Use anonymous surveys to encourage users to participate.

In 2018, VKontakte introduced Polls 2.0. Now you can add a background to surveys, limit the duration of the survey, and allow you to select multiple answers.

37. Add useful links to your page

38. Invite the audience to participate in discussions

Create several discussions whose topics interest your audience. Keep discussions going.

40. Give away prizes among subscribers

You will attract new subscribers if you give away prizes and gifts. Question price? From a cup with a logo to infinity. Use the application "Competition Manager" to effectively manage draws. Our guide “VKontakte competitions: how to get the desired results and not get banned” will help you organize and conduct a competition.

41. Offer discounts to subscribers

You won't believe what people are willing to do for discounts. And everyone will agree to subscribe to the page for the sake of a discount.

Life hack: in the “Classics of Shaving” group, sellers and manufacturers of themed products can advertise for free. To do this, just provide a discount to community members. This is one of the incentives for users to join the group.

42. Allow subscribers to upload photos, publish their photos

This is another way to get user-generated content and stimulate discussion. The idea was perfectly implemented in the “Classics of Shaving” group. Community members upload photos of razors to the main album. Almost every photo receives a lot of likes and comments. The album is displayed on the community's main page. This is perhaps the most popular section in the group.

43. Set page status to relevant

You can announce a competition, announce a sale, or invite users to join the community. You can use a slogan as a status.

44. Post entertaining content

Don't limit yourself to official content. Post funny photos, demotivators, memes, prank videos. More visual content! VKontakte users love this.

45. Ask your audience to share posts

You can limit yourself to a simple “repost is welcome,” justify the need to share the publication from a scientific point of view, or use other tactics.

46. ​​Pay attention to the visual appeal of posts

Hundreds of materials appear in your subscribers’ feeds every day. For people to read your post, it must attract attention. Bright, interesting photos solve this problem. Cats, light erotica, photoshopped images - all means are good in SMM.

47. Use provocative headlines

The headline should sell the subscriber on viewing the article. So create killer headlines.

48. Advertise your page offline

Publish the page name and URL on printed products, business cards, and souvenirs.

49. Steal content ideas from competitors

52. Publish viral content

True virality is almost impossible to plan for. But it's worth a try. Every industry has its own recipes for creating viral content. Experiment, use different tools and formats, monitor the audience’s reaction. Useful information about virality is in our publications:

• What is viral content?

  If you want to comment on behalf of a page or group, use the drop-down menu in the comment form to select the desired account.

  
  

  55. Link to the page in publications on the site

  56. Exchange your subscription for a free service

  Conduct free webinars, perform audits of websites and pages, process photos, and advise clients. As a fee, require users to subscribe to your page.

  
  

  60. (Don't) use the SmoFast exchange or Forum

  61. Write an article “50 reasons to join our VKontakte group”

  List all the reasons why users should join your VKontakte page. Promote it on all possible platforms.

  62. Live stream

  Broadcast training events, conference speeches, screencasts. Use the app or broadcast from your desktop. To do this, go to the “Videos” community section and use the corresponding function.

  
  

  63. Explore the TOP 30 applications for VKontakte

  Test each of the 30 apps listed here on this list. We are sure many of them will be useful to you.

  64. Subscribe to the best SMM public pages

  To be in the trend of events happening in the sphere and be the first to learn about new ways to promote VKontakte. The list of such publics can be viewed.

  65. Create an article “The best public pages on your topic” and include your group there

  Do you think why advertise your competitors? Believe me, this makes sense. We have seen this in practice. Within a week after the publication of such an article on our blog, the number of subscribers in our VKontakte group began to grow steadily. The same effect is observed when the Texterra public is mentioned in similar lists in other thematic groups.

  66. Post job openings

  This will help you find candidates faster, but that’s not the point. Potential clients trust a business that actively hires employees.

Social networks allow you to instantly share important information with millions of users. And today business is actively using this opportunity. But promotion on social networks does not always lead to the desired results in the form of growth in the client base or customer loyalty. This is because users, having registered in several social networks, prefer to consume content, as a rule, in one of them - their favorite one. Therefore, when promoting a product on the Internet, you need to know which social network or social networks your target audience prefers, and when developing an advertising strategy, focus on it.

Target audience segmentation is becoming increasingly narrow. Today, standard data on demographics, education and income are supplemented by data on preferences for one or another social network. Let’s look at how the target audience of popular social networks differs.

Promotion on the popular social network Facebook

Audience

According to official Facebook data, 2.13 billion users visit the site every month. It is most actively used by people aged 25 to 34 years.

Here is the most advanced audience: public figures, entrepreneurs of large companies, IT specialists. There are many designers, architects, advertisers, and representatives of creative professions on the site. The Facebook audience is active, passionate about business and culture, ready to express opinions on current issues and look for business contacts. Promotion of information products or B2B websites is effective here.

What to post?

Facebook Business demonstrates examples of successful promotion of various businesses.

These are gaming, automotive, sports, educational, restaurant and other areas of company activity.

Promotion on the social network “VKontakte”

VKontakte offers businesses innovations that contribute to website promotion. These are dozens of applications that allow you to automate processes for administrators and make the community more comfortable for users. A complete catalog of official and approved applications can be found. These are true assistants in promotion if you know well who your audience is and what they need.

Audience

Schoolchildren, students, freelancers, young professionals. According to Brand Analytics, 61% of the social network’s audience are users between 18 and 34 years old. Here they communicate, listen to music and share photos, subscribe to communities. Online stores, driving schools, service centers, banks, travel agencies, fitness centers, medical centers, training companies and websites are chosen for promotion on VKontakte.

What to post?

VKontakte is a platform for entertainment and communication. The social network is interested in the user receiving everything that interests him without leaving it, so he expands the functionality with the help of applications. Now on VKontakte you can conduct video broadcasts, create a showcase of goods, and pay for purchases.

Most of the content on VKontakte is produced by communities. They post posts: humor, interesting facts, compilations, etc. On VKontakte, the audience has fun, and to increase engagement it is better to use polls and viral content.

Promoting a website or product on the social network Instagram

Audience

Beauty salons, tattoo studios, art workshops, cafes and restaurants, photographers are active on Instagram. According to Brand Analytics, 77% of the audience here are women. Therefore, the interests include news about celebrities, children, fashion. Instagram has accounts of popular people whose lives users like to follow. At the same time, more than 700 million active users log into Instagram every month, with about 8 million from business accounts.

What to post?

Instagram users love creating content because it’s simple: take a photo on your phone, edit it, post it and wait for likes. It's easy to turn your personal profile into a business account. Instagram itself helps to do this.

Instagram is developing and adding new features: live broadcasts, including joint ones, the stories format, in which you can post both photos and videos, add a poll or link. The length of the videos has also increased - up to a minute. Users not only watch, but also read and actively comment on posts.

Instagram is good for posting content that allows users to express their point of view. But we must not forget that this is, first of all, a visual social network. Therefore, first of all, you need to pay attention to the visual design of posts: they must be in the same style and contain exclusively unique photographs of the brand. Stock content is unacceptable!

How to effectively promote a website on YouTube

Audience

70% of YouTube traffic comes from mobile views. On average, a user spends 40 minutes watching a video. Any brand that has something to tell and show to its audience can promote its website on YouTube. The site is in great demand among companies involved in training.

What to post?

Don't be afraid to make long videos if they are useful and informative. Their effectiveness will be even higher than that of short videos that cannot fully cover the topic. A video can be helpful, but it is not required. Entertaining, viral videos on YouTube can also attract a large audience. The picture, sound, light and editing must be of high quality so that users do not want to turn off the video.

We evaluate the effectiveness of the selected social network

You can analyze the results of promotion in social networks using Yandex.Metrics and Google Analytics. Detailed assessments and useful metrics are available in the services and applications Brandwatch, Socialbakers, KUKU.io, Buzzsumo. They will talk about the activity and involvement of subscribers. If you devote enough time to promoting your business and generating good content, then you won’t have to wait long. You can evaluate the success of promotion in social networks already in the third month of work. Very quickly, an interested user will turn from just a content consumer into a buyer.

When is promotion most effective?

The best time to post will vary for each brand and type of content. We recommend checking your account using the Popsters service - this will help you calculate the optimal time for you.

Social Media Marketing (SMM) is a set of works to promote a business by attracting additional traffic or attention from potential buyers to the brand, the company, its products and services using social networks on the Internet.

Due to the implementation of a new policy by search engines, their trust in those sites that have groups on social networks is much higher. Accordingly, this brings them to better positions in the search.

How does this work?

What will promotion on social networks give?

Will increase brand awareness, increase the number of sales of services and goods.
It will help the company analyze consumer opinions about the products (works) offered, as well as find the target audience according to the necessary criteria.
Ability to maintain active feedback with customers.
Timely provision of information about promotions, possible changes, discounts, etc.
Increasing the site's reputation. Due to SMM promotion, its positions in search engines are significantly improved.

VKontakte is one of the most popular Russian social media with about 30 million active users. Initially, it was created for communication between friends and acquaintances.

Today, almost everyone has their own profile on this social network, so it is a potentially profitable and in-demand trading platform with a high probability of finding the target audience. The VKontakte group is convenient for posting posts and conducting various surveys. Its main task is considered not just to attract new visitors, but to turn them into regular users of its resource. This promotion strategy allows you to choose a contingent specifically based on your topic, which further contributes to increasing the popularity of your brand.

Instagram

Why you should promote yourself on Instagram:

• People use this network literally on the go with the help of modern mobile gadgets.
• The core audience is young people aged 18 to 29 years.
• In terms of gender, women dominate.
• 57% of owners check their account at least once a day, and 35% of users do this several times a day.
• Visual content is perceived by people many times faster than textual content.

It is also worth remembering that effective promotion of an Instagram account means daily and constant work with photos and their descriptions, thematic hashtags, increasing the audience and likes. And thanks to the reviews left on the post in the comments, potential customers will trust the brand more, which can attract additional traffic to your website and have a positive impact on the purchase of a product or service. Various competitions and sweepstakes are also actively practiced here, which increases the number of people interested in purchasing products. Therefore, advertising on Instagram is an excellent promotion tool.

As you know, Facebook is one of the five most visited websites in the world. Promotion of an organization in this network will not only be an effective way to attract potential clients to your own website, but also a good opportunity to find new business partners. Most of the users here are adults with higher education and a stable level of income, in contrast to the young audience of VKontakte. Therefore, by choosing Facebook, you create ideal conditions for yourself to develop and popularize your business. Promotion of groups (pages) will help to significantly increase the number of visitors to your site and expand the geographic reach of consumers.

Prices for promotion on social networks

The cost of website promotion on social networks will depend on the type and volume of work performed, as well as the competitiveness of the topic. When drawing up an agreement to create and promote a group on the VKontakte or Odnoklassniki networks, significant discounts are provided on prices for work on the second and subsequent groups.

More detailed information can always be obtained from our qualified managers.