• Push message - what is it? How to enable and disable Push Notifications? What are Push Notifications and how to use them correctly

    One of the newest types of attracting the attention of a wide audience to goods and services is the technology of push notifications (push - pushing), arriving on users’ mobile gadgets or appearing in the browser. Compared to traditional information options, this method is faster and more widespread. What nuances do website owners need to know if they are planning to use such a promising notification tool?

    Push notifications - what they are and what they are for

    Push notifications are small windows with advertising information that appear on top of all other open tabs on your device. Any gadget connected to the Internet is capable of receiving advertisements of this kind.

    The American company HubSpot found out which first sentences do not inspire the reader, but, on the contrary, force them to delete the letter.

    In our article we have collected 5 such phrases and ways to correct mistakes.

    Popping up against the background of an open window, a push notification clearly attracts the user’s attention. Since the size of the message is minimal, even during the time required to close it, a person willy-nilly manages to familiarize himself with the contents of the notification. If you are interested, a hyperlink is provided for more detailed information.

    Currently, marketers face an even greater challenge. It is due to the fact that it is becoming more and more difficult to promote goods and services every day. The information space is oversaturated with advertising, competition is constantly growing, especially on the global network, which is more actively used than ever to use unusual forms of promotion. Push notifications are one of the newest ways to convey information to potential consumers.

    The specificity of push notifications is the targeted nature of receiving information, since each subscriber registered on the network has a unique encrypted token.

    When a user subscribes to web push messages, they will be sent directly to their PC. Sending the same push notification to a mobile phone or to another user is excluded, since each site has its own token.

    Who is suitable for sending push notifications?

    Online stores

    Push notifications are used to increase online sales. Messages may contain information about discounts on specific types of goods. In order to increase the effectiveness of push notifications, a preliminary division of the audience into segments is required.

    News portals and blogs

    This technology has long been adopted by the media. Their subscribers are already accustomed to reading notifications about the latest news on a topic that interests them. Push notifications for a site that specializes in publishing cutting-edge articles are a reliable and convenient way to maintain the attention of your audience.

    Online events

    It often happens that, having become interested in the topic of an upcoming webinar, a user registers to participate in it, but then forgets about it in the hustle and bustle of daily affairs. Missing an online lecture can be frustrating and deprive you of essential knowledge. Push notifications in the browser will help you avoid these annoying mistakes by reminding you of the date and time of your online conference.

    Statistics and numbers

    There are portals that are a source of information that business people desperately need about exchange rates, the rise and fall of stocks, etc. Push notifications containing such information will be appreciated.

    Push Notifications: Advantages and Disadvantages of Use

    First of all, it is necessary to emphasize the crucial role of push technology in raising advertising and the entire process of promoting goods and services to a new level. The consumer can finally stop being the recipient of numerous spam messages.

    There are many similarities between SMS messages, email newsletters and push notifications. At the same time, the new technology has a number of advantages:

    1. Easy to subscribe. To express consent to receive notifications, the user only needs to check one box.
    2. Good visibility of notifications. An ad that appears on top of running applications, according to the Jeapie service, is read almost 100% of the time. The number of subsequent clicks on the links it contains is also much higher than in the case of advertising banners.
    3. It's easy to install services on your website. The installation procedure for the push mailing module is simple and only requires entering a code.
    4. Price. Bulk sending of SMS messages is not covered by unlimited tariffs of mobile operators. Therefore, the cost of sending is directly dependent on the volume of text sent. Unlike SMS, the price of push notifications is calculated based on the number of subscribers. In addition, there are services that do not charge any fees for their services.
    5. No spam. A user who receives too many untargeted notifications can easily unsubscribe and save himself from the flow of unnecessary information. Unlike push technology, messages can be sent to email or a cell phone number by numerous spam services, for which it is not a problem to obtain such data.
    6. Relevance of information. Recipients of the disseminated information are only those users who have confirmed their interest in it.

    All these factors contribute to the fact that push notifications are rapidly spreading as a unique advertising tool. Their efficiency and relevance allows users to keep abreast of all updates.

    The disadvantage of using push notifications is the low percentage of Runet users who are aware of the existence of this technology. Therefore, consumers often do not agree to receive these messages because they do not understand its essence.

    In addition, there are still too few sites that use the capabilities of push notifications with maximum efficiency. So global growth in this segment of the advertising market is still ahead.

    The limited volume of notifications should also be taken into account, which cannot exceed 125 characters. This encourages creators of advertising texts to formulate information briefly and succinctly. Push technology is another tool in a marketer’s arsenal that requires skill to master. Only then can it be guaranteed that the use of such messages will give the expected result.

    Types of push notifications

    Browser (web) push notifications

    They can be received by the user’s computer or Android device on which Google Chrome is installed, from the website where the subscription was issued. iOS devices do not have the ability to receive web-push notifications.

    1. GCM: Google, absolutely free, you only need to create a key in the developer console.
    2. APNS: Apple, you need a developer with a certificate, or you can purchase it yourself for $100 per year.
    3. MSP: Mozilla Push Service, requires no payment or registration.

    There is no need to spend thousands of rubles for the number of notifications or subscribers. The service itself costs nothing, while the operator will have to pay for sending SMS. Remuneration may be charged for intermediary services, comfort level, and calculation of statistics. But the cost of such a package will be insignificant, and with the increase in the number of subscribers it will constantly decrease. If we are talking about a million notifications per hour, of course, it may require several thousand rubles, but it’s worth it. When it is necessary to send out 100 thousand notifications per day, this is a very small load on the server. GCM allows you to send 5-7 thousand push notifications per second. Although there are a large number of services that want 1 thousand rubles for this service. per month.

    PushAll provides the ability to send all types of notifications completely free of charge, without setting any restrictions.

    Mobile push notifications

    Mobile push notifications are frames with messages that appear at the top of the screen, in the so-called “curtain”, on the lock screen.

    The very concept of push notifications gained popularity shortly after the introduction of the Apple Push Notification Service (APNS), which allows you to send notifications to devices running iOS 3. Moreover, with the introduction of this technology, Google was significantly ahead of Apple, making it possible to send such messages to Android a year earlier .

    Whoever owns the palm, at the moment it does not matter much, since push notifications are now used by many different services under the brands of various companies:

    1. Apple, having added the push system (APNS) for iPhones, introduced their use for iOS and Safari.
    2. Google introduced Android Cloud to Device Messaging (C2DM) back in 2008, replacing it with Google Cloud Messaging (GCM) in 2012. Of course, this service allows you to send notifications to Chrome-based applications.
    3. Microsoft, according to tradition, is trying to catch up with the leaders by creating MPNS. This made it possible to send push notifications to Windows Phone from its seventh version.

    There are three types of push notifications in iOS:

    1. Audio—the user is notified of an incoming message using a sound signal.
    2. Audio/Banners—an audio alert sounds and a banner appears on the screen. The contents of both types of messages can be viewed by lowering the “curtain”, i.e. in Notification Center.
    3. Badges (Russian icon, symbol) - a number or a corresponding picture appears near the application icon.

    Windows Phone 8 also has three types of push notifications:

    1. Toast (Russian toast) - a notification appears and remains for 10 seconds at the top of the screen. Of course, if desired, the user can go to the application by clicking on it.
    2. Tile (Russian tile) - appear as numbers on a tile (Live Tile) superimposed on the application icon.
    3. Raw (Russian rough) - used to transfer some information inside an application, most often intended for a game.

    The Android OS does not provide a special system that allows you to display incoming push notifications. They arrive in the application and can be transmitted in any form, just like raw notifications in WP8. Having received the data, the application either issues a standard notification in the “curtain” and at the top of the screen, or a banner appears, as in iOS.

    But, based on Android's exceptional ability to respond sensitively to all innovations and adapt to any requirements, push notifications can appear in any form. Let's say an application window may open, which contains all the advertising information.

    How push notifications are used in marketing

    Marketers have appreciated the capabilities of push notifications and began to widely use them for promotional purposes. However, it is very important not to cross the barely visible line between the desire to help the consumer and intrusiveness. The purpose of notifications should be to create a long-term cooperative relationship between the seller and the consumer. That is why they must meet the requirements of relevance and relevance.

    For example, if a developer of educational applications for children sells space for push notifications to a company that specializes in the wholesale trade of coffee, the messages will not find the desired response and will be considered spam by recipients. This may provoke a mass unsubscribe from such an application. There is an option for marketers to use GPS technology to send push notifications to the phone of consumers who are currently in close proximity to stores or cafes. This way of establishing collaboration seems more logical, since users receive information at the right time and in the right place.

    Another useful use of push notifications is to notify the user about the activities of their friends on social networks. For example, informing Facebook about new comments on their posts using push notifications in the browser.

    When planning to use mobile or browser push notifications as part of your marketing strategy, check your actions against the following points:

    1. The content of notifications must be designed for the target group of recipients and meet the requirements of relevance.
    2. The ability to discuss the content of messages with friends on social networks increases their effectiveness.
    3. The mailing must include the possibility of cancellation at any time.
    4. Use moderation when sending push notifications. If their daily number exceeds 5-6, there is a high probability of losing subscribers.

    Positive results come with experience. It's okay if your first attempt at sending push notifications doesn't bring the expected profit. By analyzing errors, you can improve the effectiveness of your actions in this direction.

    2 ways to send push notifications

    Method 1. Independent installation on your website

    The first method makes it possible to be independent from specialized services and is absolutely free, but will require some effort. The main requirement is that your site supports a secure connection using the https protocol, that is, it has an SSL certificate. If you don't have one, you'll have to worry about purchasing one. The cheapest certificate will cost 500 rubles. per year.

    Following the purchase of a certificate, an API must be created. A regular Google account is enough for this. All you need to do is go to console.developers.google.com and create a new project based on Google Cloud Messaging.

    Method 2. Using third-party services

    Another option would be to turn to specialized services that allow you to connect push notifications to your website, which requires purchasing an SSL certificate. In addition, you can create motivating widgets to more actively attract users. The disadvantages of this method include a two-stage subscription system and the need to pay for the services of intermediaries as the number of users increases. But despite this, working with services makes setting up push notifications much easier.

    10 Ways to Make Push Notifications More Effective

    1. Notification text

    The text of the message, without a doubt, can be called the most important condition on which the effectiveness of your push notifications depends. After all, in an extremely limited volume (no more than 120 characters) it is necessary to fit text that fully reflects the essence of the proposal or advertisement. At this stage, the work of a copywriter, who is required to solve this difficult problem, becomes especially important.

    If you don't want your message to be read by the user and forgotten a minute later, do not lose sight of the following: it must contain a clear message to action and indicate the benefits that the consumer will gain by taking advantage of the offer. For an effective push notification, general information about a store's sale is not enough. It is much better if it contains the advantages that will be received by the user to whom it is addressed.

    3. Alert time

    The specificity of push notifications for websites is such that the user is expected to respond in the same minute. Therefore, we must not forget that subscribers may be in different time zones. Therefore, it is very important to respect the time frame. Notifications should be sent to subscribers at a time during the day that is convenient for them, regardless of their location in any part of the world. This will require additional effort on your part, but will be appreciated by users.

    4. Mailing frequency

    Often, website owners deprive themselves of subscribers by not following the precautions when sending push notifications. Even if this tactic produces positive results at first, over time, excessively frequent messages begin to cause irritation and lead to unsubscribe.

    5. Segmentation

    In order for push notifications to work as efficiently as possible, it is impossible not to take into account that each group of subscribers has its own prevailing interests, messages on the topic of which will be more in demand than other information. Therefore, at the subscription stage, it is necessary to receive answers to several questions that will help determine the main directions. Another basis for segmentation may be the degree of activity of your site users who are subscribed to notifications, as well as the content of the pages they view.

    6. Offer to enable push notifications

    Many users, when installing the application, immediately refuse to receive notifications. Work with them to offer their consent to the subscription, taking into account the benefits they will receive as a result. For this purpose, you can use the application's internal notification system.

    7. A/B testing of mailings

    Messages also have the ability to perform A/B testing. This tool helps you rank the effectiveness of push notifications. Test different types of messages, types of wording, motivational slogans.

    8. Trigger messages

    An effective point is to set up and regularly measure automatic mailing based on the results of steps taken by subscribers. The same types of push notifications that are used in online trading work in mobile applications of retail outlets:

    • reminder about the product in the cart;
    • message about a new product;
    • personal offer for a product marked with the “like” icon;
    • selection of additional, related products to the purchased one.

    9. Feedback

    A mobile application allows you to receive user feedback, so don’t neglect the opportunity to learn directly from consumers about their wishes and needs, without involving expensive market research. Create feedback forms, fields for product impressions, ask questions about new services, and the like.

    10. It’s important to track more than just the number of conversions

    When assessing the effectiveness of push notifications, many take into account solely the number of clicks on them that are made as a result of the mailing. However, this indicator is not true enough, because it is necessary to subtract purchases, trial downloads, clicks on advertising and many other factors. It is worth marking links with UTM tags in order to more accurately track the actions of subscribers who clicked on them. This is the only way to know how effective notifications are.

    Which push notification service to choose: overview of popular options

    Push.world

    Service features:

    1. Availability of push notification templates.
    2. There are our own unique formats that allow you to include buttons and emoji in the content of push notifications.
    3. Works in Opera, Chrome, Yandex Browser, Amigo, Firefox.
    4. The number of newsletters and subscribers is unlimited.
    5. There is a free tariff plan.
    6. The cost of a paid subscription is from $29 monthly.
    • add a platform;
    • indicate the type of request;
    • place the code on the site.

    SendPulse

    This platform has long been known to marketers who use its capabilities to conduct various campaigns. Provides the ability to produce all types of mailings, both SMS and e-mail, and push notifications.

    Service specifics:

    1. There are no restrictions on the number of mailings and subscribers.
    2. Possibility of serial push mailing (creating a cycle of interconnected notifications).
    3. Automatic distribution of news from RSS using push messages.
    4. Support Safari, Chrome, Firefox.
    5. Advanced settings for message output (delay time, imitation of the appearance of a Chrome system notification, and others).
    6. It is possible to use without paying a fee.
    7. The cost of the paid tariff plan is 4 thousand rubles. monthly.

    The first step, similar for all services, is registration. After this, the mailing type (PUSH) is selected and the site is added. Then the code obtained as a result of generation is placed in the site header.

    PUSHEXPERT

    This platform has several advantages:

    1. Free API access.
    2. Collection of analytics.
    3. Extended pricing (six usage options).
    4. Availability of a free tariff plan limited to 500 notifications.

    Supported: IE, Chrome, Yandex Browser, Safari, Firefox.

    Integration of the insert into the site is possible after receiving the code in the “Installation” section.

    Pushcrew

    This service is distinguished by the absence of a Russian-language interface, therefore it is suitable only for users who are fluent in English.

    Advantages:

    1. Wider notification template settings.
    2. RSS distribution is automatically configured.
    3. Plugins for common CMS (Joomla and WordPress).
    4. A rich collection of controls available for use in messages (buttons, links and widgets).
    5. An impressive number of additional functions (geotargeting, testing and others).
    6. Compatible with Chrome and Firefox.
    7. There is a possibility of free use if the number of subscribers does not exceed 500.
    8. Tariffs starting from $25 per month (the cost is calculated based on the number of subscribers).
    9. You can test the service for two weeks.

    During registration, the URL of the site and the possible number of users must be indicated.

    The code to embed on the site is in the “Setting” section. To create and configure notifications, you must use the green “Send Push Notification” button.

    Push4site

    Main characteristics of Push4site:

    1. API available.
    2. Works in all major browsers.
    3. The free version does not provide restrictions on the number of newsletters and subscribers.
    4. The cost of the paid tariff plan is 990 rubles. monthly.

    To organize push mailing, you first need to add a platform. Click the “Create website” button, enter the address and name of your resource. After this, specify the type of message (request) and paste the generated code into the site markup.

    OneSignal

    This service does not require payment. Payment only provides access to premium features.

    OneSignal is a completely cross-platform solution. It supports all common browsers, including Chinese UC Browser.

    Platform features:

    1. Open API.
    2. Integration with multiple development environments.
    3. Audience segmentation.
    4. Possibility of testing.
    5. Mailing personalization.
    6. Setting up automatic mailing.

    Working with this platform has some features. To create a push notification mailing, you first need to enter all the site indicators, after which an identifier for installing the SDK will be issued.

    The next step is to go to the site and insert the identifier into its markup. And only then the push notification itself is created. It is worth noting that the Russian language is not provided for users of the service.

    PushAll

    A service that has a number of characteristic features:

    1. Interface in Russian.
    2. Does not require payment.
    3. Financial support for the platform comes from voluntary contributions from users and the opportunity to purchase paid functions (disable advertising, get a “personalized” address, higher sending priority, etc.).
    4. Works with Safari, browsers from Yandex, Chrome and Firefox.

    Additionally, PushAll has a mobile application and an extension for Chrome. Thanks to them, users can become subscribers of individual channels with the ability to receive newsletters.

    To create your own push channel, you need to go to the administrative panel and select “Administration” in the side menu. At the top left, click on the red plus.

    After this, fill out the fields of a specially designed form, and click the “Create channel” button at the bottom.

    This serves as a command for this service to generate an API access key. In the “Distribution + Widget” section, an instant subscription link and widgets that are designed to be placed on your site will be available.

    The use of PushAll is limited to certain points. The main one is the inability to directly integrate push mailing into the website and authorization of subscribers exclusively through a Google account.

    Pushover

    A service for organizing the delivery of push notifications that does not have an interface for Russian-speaking users. Distribution is organized exclusively through the API.

    Pushover client applications are designed for the following platforms:

    • desktop;
    • Android.

    You can use the service for free for 7 days - this is the duration of the test period. After this, you should decide to purchase a software license for each platform, which costs $5.

    The limit for creating and sending push notifications is 7,500 messages per month. When it is exhausted, you need to purchase additional packages.

    To access the API, a token is required. You can get it by filling out the form in the “Your Applications” section.

    Amazon Simple Notification Service (SNS)

    1. Up to 1 million push messages are sent free of charge.
    2. When the limit is reached, the fee is $1 per 1 million messages.
    3. Supports platforms: all Google and Apple devices, Windows, Fire OS.
    4. You can forward messages to Chinese users via Baidu Cloud Push.

    7 practical ideas for using push notifications

    Idea 1. Send out messages about seasonal flash sales. Sample push notification from the fur store “Polar Night”: A snowstorm is approaching. Sale of suitable clothes - fur coats, hats, mittens.

    Idea 2. The notification should be of interest: reverse messages work well to attract attention. An example of a push notification from the culinary site “Let’s cook”: It’s a pity that you don’t come to us... Without you, we have mastered so many interesting dishes.

    Idea 3. Follow the news and regularly send out something fun and interesting - contacts will be more frequent. Sample push notification from the Posidelki anti-cafe: Hockey. Russia - Sweden 0 - 1. Take revenge on PlayStation!

    Idea 4. Send push messages with random questions to motivate subscribers to visit. Sample push notification from the Grand Cafe coffee shop: Good morning! Are you as usual?

    Idea 5. Send out information that is useful to your clients and users. An example of a push notification from the hobby goods store “Marya the Artisan”: British scientists have come to the conclusion that embroidery contributes to the harmonious development of personality. We invite you to a master class.

    Idea 6. Drive sales by encouraging users to support you on Twitter. Improve your social media experience with push notifications. An example of a push notification from the GP online store: Tweet # GPLastCall and get a 10% discount + free delivery for orders over 2,000 rubles. for 3 days!

    Idea 7. Try organizing a contest or lottery that motivates subscribers to definitely participate. Sample push notification from the travel agency “Beyond the Seven Seas”: Today is the last day of the drawing for a trip to Thailand. Tell everyone about your travel adventures with our agency.

    How to deal with negative user reactions to push notifications

    The main problem today remains the lack of familiarity of the wider audience with this communication channel. When most users see a request to send messages, they ignore it.

    According to Google surveys, only 35% of English-speaking Internet users agree to push notifications in Chrome. In RuNet, things are even worse with subscriptions to such messages. There are two ways to correct the situation.

    1. Program the appearance of a window with a subscription request not immediately as soon as the user enters the site, but when he clicks on one of the buttons. This way, the person will have time to think: is there a need to receive notifications from this resource, and will he be able to glean something useful from the messages sent.
    2. Describe the benefits of subscribing to push notifications from your site. When receiving messages by e-mail, the user is always informed in advance about the subject of the subscription. This rule should also work for. It is necessary to place a description of the mailing opportunities in the subscription window. As a result, this will help reverse the negative attitude of users.

    Help your potential subscribers by educating them on the benefits of the latest communication tool, push notifications.

    An unfamiliar name for a familiar phenomenon - Push messages - what is it? Even without knowing their name, most likely you have already encountered them, when suddenly a message from a site that was not active at that time () popped up in the right corner of the screen.

    Even when an operator informs us about the balance on a mobile account or some application sends its notification, they also use push technology.

    They are everywhere

    On a smartphone, push messages may look like SMS, but their technological essence is somewhat different. Although we most often receive text messages, this type of message can be much more varied than just text.

    Depending on the settings, dialog boxes, information banners, and active buttons can be easily integrated into push messages. Therefore, such a message looks more attractive and informative than a regular SMS.

    More and more services and programs use this method of notification. Surely even the bank whose services you currently use now uses this type of notification to their clients, instead of SMS.

    On your computer and even on a regular mobile phone

    Push messages are now used not only in the phone, but also in the browser. Sites that want to get more attention from their visitors use them to bring the user back to a page when it is open but remains inactive.

    Current updates from the site will be delivered to the user the fastest in this way, and it will be difficult to ignore them. By the way, do you have your own website? .

    The convenience of push messages compared to SMS can be appreciated even without having a smartphone or the like. They are delivered to a regular mobile phone via wap.

    The advantage of this method of notification and dissemination of information is its ease of use. The recipient does not need to go to the browser or look for another application; the information is opened or downloaded with a single click.

    Should I turn it off?

    If you don’t want to receive notifications in this form, you can easily find an option in the message settings to turn them off. In smartphones, such settings are individual for each individual application. Therefore, you should look for the option to block messages from one of them in the “applications” tab, selecting the one you need.

    In smartphones on the Android platform, the range of applications of push informers is very diverse. Through them, control is implemented in most applications, including those for work and financial management.

    If push message delivery is disabled, the application will not be able to send notifications in a timely manner. For example, this way you can skip a message about illegal debits from a bank card if criminals suddenly get hold of information about it.

    It's easy to master the technology

    If you already have your own website and you want its visitors to instantly receive relevant messages directly in their browser, this is easy to do with the service from Sendpulse.com . Integration is as simple as possible; you don’t have to make fundamental changes to the site settings.


    It is enough to add just one line of code and the service will work immediately. In addition, push messages from this service work reliably in all popular browsers. You don’t have to worry about maximizing your visitor coverage. Now the visitor will definitely not miss messages from your site.

    For application developers, sendpulse also has a ready-made solution; integration of push messages will be just as simple.

    The user can view push messages not only at the moment they appear on the screen. The smartphone has a notification log that stores all messages received on the device recently. You can easily find any of them there.

    To use it, you need to move the settings icon to the desktop from the widgets menu, and then select “notification log” for it.

    Sometimes push messages don't arrive on time or stop coming at all. This does not always depend on the smartphone settings, but may well mean that the problem is with the server with which the application works. Also, failure of push messages occurs due to data transmission problems with the mobile operator.

    Hi all. After a long break, I'm returning to writing useful content. I will continue the topic of the relationship between the site administrator and visitors. The following topic is on the agenda: push notifications, what they are, what advantages push notifications have. This is another way.

    What are push notifications and what are the benefits?

    I can say with a 100% guarantee that you have seen push notifications on the site, even if you don’t know what they are. When visiting websites, more and more often you can see a pop-up window asking you to subscribe to news.

    If you give your consent and subscribe, you will receive short messages. Messages are usually displayed in the lower right corner of the monitor. So, these short pop-up notifications on the screen of a computer or mobile phone are push notifications. The window contains brief information in one sentence, an announcement of something, an image and a link to the site.

    Push translated from English means “push, pushing”. On the Internet, this is one of the ways to deliver information from the service provider to the user. This is a very effective marketing tool.

    How push notifications work in the browser

    Not all browsers support push notification technology. At the moment these are: Chrome, Safari, Opera, Firefox.

    To send a push message to users, you must first obtain their consent. There is no other way. The site administrator installs a special program, or uses a special one, which provides all the functionality.

    Benefits of browser push messages

    Convenience for users. Whether or not to subscribe to push notifications is a personal matter. But …

    • By subscribing, you will quickly learn about new information if it is a news site; about a promotion in the store - this can be a win, in the case of a temporary promotion, or a limit on the quantity of goods.
    • Time. There is no need to check your mailbox waiting for a letter. As soon as the admin deems it necessary, he will send a push message.
    • An important convenience is that the notification will be sent to your desktop even when the browser is turned off. You work in WORD and still won’t miss a message.

    Convenience for webmasters. What is the main task and problem of webmasters? Traffic.

    • Through push notifications, you can communicate with your subscribers and thus attract additional traffic to the site.
    • Push notifications are an alternative way to collect a subscription base. Much fewer website visitors subscribe to email newsletters. This is what I judge from my blog. From the moment you installed a subscription form on the site and configured push notifications, the results are as follows. 11 people signed up for the e-mail database (which is very few), and 861 for push notifications! The difference is felt. By the way, I installed a subscription form on the site.

    Why is this happening? Subscribing is much easier. The visitor does not need to enter contact information about himself. Some people are probably afraid. Subscription happens in one! cry.

    • The email open rate is also high. I can compare statistics using the e-mail database. There was also a subscriber base on Smartresponder.
    • Easy installation. Activating the push notification function will take you about 15 minutes. You need to install the code in the root of the site.
    • Preparation for sending a message is also minimal. No need to write letters, just one, but attractive offer. After all, after reading it, the user decides to follow the link, or “not notice.”
    • Using specialized services you can. For example, .

    Push notifications: to use or not

    The benefits of push notifications for website owners are obvious. There should be no doubt about using this type of communication with site visitors. We must take advantage of new opportunities. Currently, push messaging technology has broken through into the field of Internet marketing.

    The main thing is not to bore your subscribers. It is clear that push notifications are an effective method to attract visitors, but there is no need to bombard them with messages. It is worth providing information on the topic of the site. Push notifications should ultimately contain relevant content. You can always unsubscribe.

    All that remains is to decide on how to implement the function on the site. I prefer to use ready-made solutions. There are many services, both paid and free, that provide this opportunity. My choice is . This is a service for e-mail newsletters, push notifications, sms and viber. Using push notifications and 2500 email newsletter subscribers is free.

    The article turned out to be quite big. Therefore, I’ll tell you in the next one.

    Subscribe to updates to be the first to receive new information.

    I wish you good luck!

    Modern technologies do not stand still, including operating systems. With each new update they get more and more tools and useful features. Therefore, many users often ask various questions about this or that option. For example, a push message. What is this anyway? Why is it needed? We will talk about this below.

    What is it

    Many personal computer users are familiar with such things as notifications from the system or antivirus program that notify you of a problem. Such alerts usually appear in the lower right corner of the screen. These are the very first push messages. Later, developers of mobile operating systems transferred this idea to mobile devices. This is how the push message was created. a short notification that usually appears at the top of the screen of a tablet or smartphone.

    Who sends messages

    Naturally, applications. They notify the user about a particular event, fact or problem. For example, games most often report the appearance of new promotions or replenishment of the player’s energy. The user himself decides which applications can send push messages and which cannot. Setting up these notifications is not as difficult as it might seem.

    Operating systems

    So, push messages (we’ve already figured it out a little about what it is) are most often now used on mobile platforms. Which ones exactly? First of all, on Android, which is the most popular mobile operating system today. By the way, it was the Android developer who was the first to introduce push messages. What does this mean? It was the owners of tablets and smartphones running a mobile phone that were the first to experience the beauty of instant notifications from applications.

    Apple and iOS

    As for the famous American “apple” brand, they are not far behind their competitors. A year after the introduction of instant notifications on Android, Apple also launched this useful option on iOS 3.0. It is noteworthy that a little later, the company’s specialists implemented it on the OS X operating system. That is, all Apple laptops (MacBooks) can also receive instant notifications in the notification area. For example, from social networks. This is convenient because you can reply to messages to friends or track the latest news on your page without going into the application. And this is often used on mobile devices.

    Wap push messages

    This is also one of the types of notifications. But their main difference from instant messages from applications is that these messages contain links to various Internet resources. Having opened such a notification, the operating system prompts you to select a browser with which you can open the page. Unless, of course, the user has previously defined some browser as the default one. By default, in this case, all links from wap push messages are opened in it. Many companies that send newsletters to their customers have already switched to this notification method. Which is convenient both for users who do not need to read text, and for senders, who thus increase their client base and views on the site.

    Apple. How to enable push?

    Having appreciated the beauty of instant notifications, many are wondering how exactly to enable them. It's not that difficult. So, how to enable push notifications on iPhone, iPad, iPod? It's quite simple. First you need to enter the settings (gear icon on the device desktop). Then scroll to the area where all installed applications are displayed. After selecting the one you need, the settings of the selected program will be displayed on the right side of the screen. There is always an area where you can choose a notification method. Opposite push, you need to scroll until it changes its color to green. Additionally, you can set the sound settings so that notifications are not only displayed on the screen, but also emit a signal that can be heard if the device, for example, is in your pocket. Notably, all push notifications can be viewed by swiping down from the top of the screen. This is relevant when there are a lot of notifications from various applications, and the user does not have time to read them for some reason. You can disable push notifications in the same way as enable them. All manipulations are performed from the notification center, which is located in the settings.

    Android gadgets

    Most mobile device users are familiar with them, so for many it is no secret how exactly to enable push notifications. Android allows you to send an instant message from almost every application. There are, of course, exceptions, but this depends not so much on the system itself as on the program developers. Or due to the fact that an old version of the application was installed, which simply did not have this option yet. Having opened the desired program, the user needs to go to the settings (most often they are displayed in the form of three horizontal stripes or a gear), go to the part where notifications are described. This is where push messages are enabled or disabled.

    Is this really necessary?

    Many users do not want to receive a lot of notifications from minor and not the most popular applications. Therefore, you can simply turn off push messages in the settings so that they do not bother you. But in useful and popular applications, on the contrary, turn it on. Thus, notifications from social networks, email programs, and some games are most often in demand.

    Hello, dear readers!

    This technical article is primarily dedicated to all of you. To keep up with the times, in October 2016, I added to my website the ability to send pop-up push-up notifications for Chrome and Firefox browsers. To do this, I switched to a secure https connection, may Google and Yandex reward me with traffic.

    What are Push-up notifications

    Push-up notifications are short pop-up notifications that appear on the screen of a personal computer or smartphone, which report updates on the site and other important events. For example, you can use them to congratulate readers (subscribers), but not write a “congratulatory” article.

    Initially, Push notifications appeared as a way for mobile applications to interact with users of smartphones and tablets. However, recently the technology of browser push notifications or web push has become very popular.

    How to subscribe to a web push website

    When you visit my website immediately or after a while, the following notification will appear on your browser screen. Click ALLOW

    Or this notification (on a darkened screen)

    You will immediately receive a subscription confirmation

    Now you will receive such notifications as soon as a new article appears on my blog. Sometimes I make announcements of popular old articles - perhaps they will interest you too.

    Three easy ways to disable Push notifications

    For example, you became uninterested in receiving news from my website and decided to unsubscribe.

    Two mouse clicks

    It's simple! To do this, you can right-click on the next notification you receive and click TURN OFF NOTIFICATIONS

    Two mouse clicks somewhere else

    Site setup

    If you do not want to wait for the next message, you can unsubscribe at any time in your browser settings on the site. To do this, click on the padlock in the address bar and go to the site settings

    Then scroll through the settings to ALERTS and click “Configure exceptions”

    Then REMOVE my site from notification exceptions

    This way you will prevent the receipt of push notifications.

    Push notifications on a smartphone



    To unsubscribe from push notifications on your smartphone, click on the padlock in the address bar of your mobile browser. Next, click SITE SETTINGS

    Click ALERTS

    Click BLOCK

    And the second option is to click CLEAR AND RESET

    If you want to be the first to know about new articles, subscribe to PUSH notifications about my blog updates. If you suddenly get tired of receiving messages from me, you can unsubscribe at any time.

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    Also here you can leave a review about my newsletter, what you liked and what you didn’t.

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