Tits forecast. Updating the Yandex search database: how it works

Among professional webmasters, you can often hear such an expression as Yandex update or AP. Naturally, not many of you are familiar with this concept, so I will try to tell you about Yandex updates in more detail.

What is Yandex Update

So, what is a Yandex update? The word update itself is in English and is translated as update, i.e. When they say Yandex update, they mean updating it. It has become a little clearer, but a counter question arises - what is Yandex updating?

In fact, there are a lot of Yandex updates, but I’ll talk about them a little below, and now, to help you understand general definition AP, I’ll give you this example: you add your site to Yandex search, and after some time it appears there. This means that a Yandex incident occurred.

Or here’s an example: adding new articles to the site, they are not found in the search, but over time they also appear there, which means an update has occurred. In other words, a Yandex update is an update of the Yandex search database, which is updated with new sites and pages.

What types of Yandex updates are there?

I think a clearer picture has appeared in your head of what Yandex AP is, so it’s time to consider the types of updates.

Update search results . To explain what kind of update this is, I’ll give an example: you enter some query into the search, and the TOP 10 sites for these queries are displayed in front of you.

If you enter the same query about a week later, then it is likely that the site that was in 10th place for this request may end up, for example, in 8th place, or, on the contrary, instead of this site in 10th place it may end up completely another site that was not previously in the TOP 10.

Why is this so? Because there was an update to the search results, and Yandex decided that this site had no place in the TOP 10 and put another resource in its place. Those. The definition of SERP is as follows: it is a change in the positions of sites in search results.

Sometimes Yandex can rank your site higher than others, sometimes lower it in positions, or maybe leave it unchanged.

Text update. Here I think you yourself will guess that the text (new articles) is being updated. Even though you already have articles indexed in search, the crawler continues to crawl them in case you make any changes, and also monitors for new text material to index them and add them to the search.

Link update. I think everything is clear here too. Yandex scans the links leading to your site and decides which of them to index and which not.

In general, the updates I listed above are closely related to each other. For example, you added a lot of articles and purchased links.

Yandex needs to check and index all this, and also decide in what position to place your article, so it starts making updates. As a rule, all these APs occur at the same time, although there are also cases when they occur separately.

There are also the following types of updates:

TIC update. TIC is a parameter assigned by Yandex, and the larger it is, the better. Typically, this parameter is important for webmasters who monetize their site by selling links from it.

Favicon update. Favicon is small graphic icon site. While using the search, you probably noticed that next to each site there is a small icon, and this icon is the favicon, which Yandex also sometimes updates:

When do Yandex updates take place?

We seem to have more or less figured out the updates, all that remains is to clarify, when will they take place? It is impossible to give a definite answer to this question, since Yandex is unpredictable, but I will still try to answer.

It is clear that webmasters work on their sites every day, so such types of updates as AP search results, as well as link and text updates should occur much more often, and preferably every day.

But Yandex believes that daily APs are too fat and updates search results, links and text on average once a week, for which, by the way, almost all owners of Russian-language sites do not like it.

At the time of writing this article, the last update was July 30, 2014. It included AP of new articles, links and search results at the same time. Before this, there were also a couple of issuance updates, but there was no text AP for 12 days.

As for the link update, it usually goes along with the text update, although you can often see such a picture in the Yandex webmaster, when the number external links It changes several times during the day, but whether it’s AP or not is anyone’s guess.

The TIC and Favicon update is a completely different story, and they are usually updated once a month.

How to find out that a Yandex update is in progress

And finally, so that you know everything about Yandex updates, it remains to tell you how to determine that a Yandex AP is in progress. In general, it is very difficult to visually determine whether an AP is happening or not, so I will tell you about the services that I use myself to determine the update.

The first service I use is seopult. When you visit this site and scroll down, you will see the following sign:

Here we are interested in the “Storm” column. A high storm index indicates that an AP is most likely underway. As I said, at the time of writing the last AP was on July 30, which is what this service tells us.

If there was a text AP, then this service also reports this, writing the time of the recorded update. Also pay attention to the 25th. The storm was also quite decent, but no text update was recorded, and it is quite possible that there was an issue update.

Tools.Promosite.ru

Another popular service to determine the update - http://tools.promosite.ru. By going to it, there will also be information about updates, and more specific information on updates is indicated here:

You can also install the toolbar that this service offers. It will allow you to find out about the latest updates without visiting the site. You can find it just below in the left column:

If you use the Mozilla browser, you can install the RDS Bar extension for it. By the way, it’s a very useful thing that allows you to learn a lot about the sites you visit. An already installed RDS Bar will look like this:

I will not dwell now on how it works, I will only say that when update in progress, you will see a notification that an accident has been detected.

I also use the service XTOOL. In general, this service is designed to check the site’s trust, but if you register with it, you will receive letters in the mail informing you that an accident has occurred. The only negative is that the letters arrive late, when the update has already ended.

Receiving an update letter from Yandex

How is it possible, you say, that Yandex carries out updates and does not report them. In fact, it reports, you just need to notify Yandex to receive notifications. This can be done Here by checking the appropriate box:

There are a bunch of other services for determining AP, but believe me, the ones I told you about are more than enough.

As for the time of Yandex updates, usually all updates begin at 12 am Moscow time and last throughout the day, so it is best to check the AP results in the late afternoon.

Well, now you definitely know everything you need about Yandex updates, so all I can do is say goodbye to you and thank you for your attention.

Sincerely, Shkarbunenko Sergey.

It comes down to the fact that first the spider robot goes to Internet sites and downloads the viewed pages into its database, then indexing occurs in it (the “importance of each page is assigned) and the received information is structured according to the appropriate algorithm.

It is important to understand that when a user types a query, the search engine does not look for the answer across the entire Internet, but only in its database, which was collected by the spider robot.

The search engine searches for documents, i.e. web pages within its collected database. At some point, the indexing program makes a decision to create a new database (that is, new information has appeared and it needs to be structured - new pages, new texts, new links). The old database is replaced with a new one - this is a Yandex update. Update (from English update - update) is also called simply “up”.

The search engine also, in addition to the main spider robot, has a so-called “fast robot”, which creates a database that is updated several times a day. This robot is fast and visits resources that are updated quickly, for example, frequently commented blogs.

This search engine produces several types of updates.

How and where to find out the exact Yandex updates

I would rather not be mistaken if I say that best service where you can find out the most latest information on this issue this is a service.

So, today is August 26, 2015 and what do we see.

The last ups were on August 8, 10 and 25. Consider, for example, up on August 25th. The search engine posted the index until August 9, which means that on August 25, only those documents that were published no later than August 9 will appear in the search. Those. if you published an article on August 10, then it will not be in the search results on the 25th - wait for the next update.

Search engine ups can also be viewed on the service. If you look, the data here is delayed (screenshot taken on August 26, 2015).

Yandex issue

Let's consider the situation. Your blog occupies some position in the search results (for each request, each blog page has its own place in the search results). And the spider robot at this time found a bunch of similar blogs on your topic, and even with a bunch good links on them, and entered all the data into the database. Now the situation has changed - the Search Engine must post best blog to high positions in search results. It replaces old database on a new one - it produces an up, and your blog becomes lower in the search results. That. After each update, the positions of sites in search results change. The frequency of ups for this search engine is approximately from 2 to 7 days (and Google - almost every day). So compare what search engine better!

Yandex TCI

Yandex recalculates each site, taking into account the links leading to the site and the weight of these links.

You can view Titz's aps on the same service. Just click on the appropriate link.

Strictly speaking, with Yandex everything is more complicated. This is how they distinguish between a Yandex text update (the texts of documents found by the robot are taken into account), and a link update (which takes into account found and “broken” links in documents). The frequency of Yandex updates can be viewed on the website. By the way, here you can clearly see the time delay with which both text and links are taken into account.

There are also toolbar and button TCI updates, but these are subtleties that are needed by very cool SEO specialists.

Good afternoon, dear site owners.

Today there will be a theoretical article that will help you understand another concept in the SEO area.

On the knife's edge is the concept of search engine results updates. Let's consider a lot of small points that will make this article the most detailed material on the network. I hope this will happen.

What is issuance ap

In the future, I will use 2 concepts of admittance:

Update - complete concept(translation from English - update);
Ap is short for updet.

So, as you already understood, then this concept means updating something. If we take our topics (SEO, website promotion), then in this case it means updating the search database.

By updating the search database, in turn, we mean its change, during which certain parameters of each site and the entire search results as a whole are rearranged, increased or decreased.

Webmasters are always very impatiently waiting for search engine updates, as they expect to see the fruits in the form of increased numbers (TIC and PR), traffic, and therefore high rankings in search results. Site owners work very long and hard so that during the up-and-down their site rises to the top and begins to bring them more visitors, and, accordingly, profit.

But it doesn't always end that way. An update is a very unstable thing, since it depends on the work of the algorithms, on the basis of which positions in the search results are distributed. Some will be lucky and their site will rise to the top, but others will not and the resource, on the contrary, will slide to the very zeros.

This is due to the fact that algorithms are constantly being improved and, if some promotion methods worked before, then in the next update a new algorithm may work, which will demote sites using such methods.

For example, in the case of purchasing links or . Previously, you could buy as many links of any quality as you wanted, and the site grew by leaps and bounds. But now it doesn’t work like that anymore. Yandex developers have improved this algorithm and after the next update, sites that had low-quality links fell sharply in positions.

And this happens very often. Now everything is moving towards the fact that only really good sites are at the top of the search results. You can try to buy them links. But what is the guarantee that the algorithm will not be improved in the coming months and these links will not only not work, but, on the contrary, will have a detrimental effect on the resource? Then the next update will be a disaster.

So, we found out that a search engine update is an update of search results based on developed algorithms, which can either raise a site or lower it, making it less authoritative.

Plus, you should understand that the concept of an update applies specifically to the Yandex search engine, since it is what is most often awaited. Google is a very powerful search engine that updates its search database in real time. Google can immediately take into account this or that page in its ranking algorithms and therefore such a page in Google can be seen in the first positions literally in the very first days, which cannot be said about Yandex.

Yandex has to resort to some tricks, since there is not yet enough hardware power to process all the new indexed pages several times every day, analyze the link mass and other indicators. Actually, we will talk about these tricks and principles of work of ads in Yandex in the third paragraph of the material about the differences between ads in both search engines.

For now, let’s look at the main types of ups.

Types of updates

The main types of Yandex search updates that webmasters monitor are:

Now I want to give some clarification about the work of updates in the Yandex search engine, since due to the presence of rather low hardware power (compared to Google), there are some nuances in the work.

Yandex, like Google, constantly indexes new pages, finds links leading to them, etc., but unlike the second search engine, it does not immediately take them into account when generating search results.

If you take a period during which 30 texts were published, then not all of them will be taken into account when ranking search results during the next update. Only a portion of them that were posted on the resource before a certain date will be taken into account.

For example, from February 1st to February 30th, 30 texts were posted on the resource. On the last day of the year, Yandex issuance ap occurs. The PS will not take into account all pages so that they participate in the ranking, but will take into account only some that were included in the index before a certain date, for example, February 26th.

This means that the pages were included in the index (with the help of a fast robot), but such documents have not yet been taken into account when building search results. That is, you will not see them in the search yet, although they will already be in the index. And only during the next update will these documents be included in the search and will play their role in building search results, participating in ranking algorithms.

The same applies to the link update. We posted 20 links throughout the entire period, but only a few that were included in the index before a certain number will be taken into account. The rest will be ranked in 1 update.

We can conclude that some of the new documents (pages, texts, links) begin to be taken into account when constructing the search results only after 1 update.

How then does Yandex generate a list of sites during the next update? The fact is that between updates we see a list of sites that is given to us from the cache. The list of sites in the search results after the next update of the Yandex search database is formed after the first user request for a specific request.

That is, the first user requested some information for the first time immediately after the app. It generates a list of sites, which this request is saved in the cache so that when other visitors access the request, it does not create a colossal load. Now, until the next update, the output will be taken from the cache (saved copies of pages).

During this period, Yandex collects all necessary information by pages included in the accounting: links, texts, behavioral factors, and so on. And during the next update of the search results, all these indicators are taken into account in the ranking algorithm.

This is why some sites sag after an update. It’s just that the indicators between search updates are not very good. Conclusion: it is necessary to do better.

It’s easier with Google, since the search engine is very powerful and recalculates all indicators in real time. The page can be indexed instantly, the link can be taken into account the next day, and so on.

In the case of the algorithm for updating search results in Yandex, the question may arise:

How, then, will indicators be collected on my site if it is still new and after it gets into the index, the pages do not occupy high positions?

The answer is quite simple and obvious:

It is necessary to work comprehensively on the site. In the initial stages, the minimum actions will be:
attract traffic to pages so that you can make an assessment based on the behavior of visitors and take it into account when ranking;
engage in link building so that as many links as possible link to us. The main criterion is their quality. 5 quality links are better than 100 not so good ones.

All this will help Yandex track the activity regarding your resource and raise it in positions.

You can even do an experiment. Create a very high-quality article with good design and presentation, reveal the essence of the user’s problem and provide a comprehensive solution. Then drive a lot of traffic to it. You will see how the page quickly rises in the search results after 2-3 ups and will be in the first positions. The pages I drove traffic to always produced results faster.

Differences between Yandex and Google apps

In principle, in the previous paragraph I already considered the most important difference between both search engines in terms of updating. But to make everything clearer for you, I will duplicate everything in a more condensed form. So, let's go.

The most important difference is the speed of updates to the search database.

Google grasps all changes instantly and can take them into account in the construction of search results, also in real time;
Yandex takes time to evaluate the site’s performance and only then take them into account when building search results. This is exactly what happens during every update.

Yandex acts differently, since it does not have the same power as the first search engine to change everything in real time:

I gave an algorithm based on a text update. The same applies to reference, which, as a rule, occurs together with text.

The algorithm is similar:

First, the link will be indexed;
During the next update it will be taken into account when ranking.

You should also understand that after the update there is some shaking in the search results, during which everything settles down. Positions jump, then rise, then fall. Everything cannot become immediately in one minute. This process can last a couple of days and is called differently “dance” (dancing), and on forums it is often called “dancing with tambourines.”

This is why you can see in some site visibility tracking services that at first the site is visible for fewer requests, but the next day there are 5 times more requests and their positions have increased sharply, or vice versa. The same applies to the site as a whole, when a page occupies either the 60th position or the 20th.

This settling down continues all the time and not only during updates. This process may take up to a month. It's kind of A-B testing to identify which page will be more suitable for being in the TOP of search results.

First, your site is placed in higher positions, then another. And it is assessed how each resource performs in a particular position. If your site is more clickable, attracts more traffic and retains visitors better, then this position can be assigned to it, and then improve.

There is also a concept called “storm” - the degree of change in search results during the update of the search database.

The storm indicator can give us an idea of how much change has occurred in search results:

5-15% - weak update;
15-25% - average;
25-40% - strong up:
over 40% - there is a high probability that the algorithms were updated, due to which the search results were rebuilt.

I provided these indicators for the update date tracking service - Seopult. For other services, the standards may be completely different. In the last paragraph of the article you will see an example of a service where the values reach 80% and above.

The higher the indicator, the greater the chance that our site will begin to occupy higher positions or, on the contrary, will fall further. The smaller the storm, the fewer changes in terms of your site and search results in general.

Update dates

Since Google does not have search results updates, we will look at the dates for Yandex. There are a lot of services where you can watch changes in search results. There are services purely for viewing update dates, and there are services for viewing changes in output without updates. This is very good, since changes to search pages happen all the time, and not just during ups.

Personally, I constantly find out about an update using the service Xtool. After registration, you will receive emails informing you about the next update.

As I said above, these are the large storm values. During updates they are very significant.

You can also look up dates on a website analysis service cy-pr. There will be a corresponding block in the left column of the resource.

A pretty good service with detailed Yandex update schedules is seobudget where you can see the dates last update and all previous, as well as updates of the Yandex catalog.

Without understanding what an update is, it’s hardly possible effective promotion site pages upon request. Because some improvements in the site’s visibility in search engines occur only after updates. For example, if you corrected the text on the site - improved it or removed spam entries - the page's position for queries will not change, and traffic to it will not increase. But when the search engine robot visits the updated page, changes its copy in the index, and a text update occurs (recalculation of text factors), only then the positions can improve and traffic will increase accordingly.

What is a search engine update?

An update means updating something. Search engines are also updated, and some updates occur much more frequently than the average user might realize.

A search engine update is an update of the system’s databases and algorithms, which entails a change in search results.

Search databases consist of copies of pages from many sites. After the update, the search bot looks for new pages on the site, and also periodically rechecks the old ones. Search database indexes contain saved copies of sites, on the basis of which the results are generated.

What are Yandex updates?

Yandex has three types of updates: issue update, YAK and TCI.

Issue update

The search bot crawls sites and saves fresh copies. During a search update, the search engine takes the saved copy for a certain day. The peculiarities of Yandex's results are that the search engine accepts data from the database not that collected by the bot on the same day, but scanned copies from the recent past. Often the difference between the day of issue and the day of receipt of the saved copy is 3-10 days, and sometimes a couple of weeks.

ICHSH, when an update is really needed, Yandex can sleep for two or even three weeks, and when it is not needed at all and no work is being done on the sites, updates happen every day.

Here's how the shit-eaters from the server react to the update:

Yandex has the following types of search updates:

I would also like to note that mobile search results have their own updates. They have been practically unstudied - very few people even remove positions in mobile search results.

Yak updates

Catalog updates— Yandex.Catalog updates, which include lists of authoritative trust sites that have interesting meaningful content on various topics. Nowadays it is already very difficult to get into YAK, so this is a topic for a separate article.

TIC update

Quantity, quality, thematic content, age, naturalness and other indicators form the estimated level of the TCI. It is not always the case that large number links definitely increases the TCI, since their quality plays a significant role. Since new links to the site constantly appear, and old ones stop working, Yandex TCI updates occur regularly.
TCI updates are presented in the form of two indicators: push-button and toolbar.

Toolbar indicator displayed in Yandex.Bar;
Button indicator can be seen on a special TCI button.

As practice shows, the button indicator is updated faster.

Google updates

Google updates operate on the same principles, but slightly differently.

Google SERP-related updates are much faster. Google does not have a specific update schedule. Updates take place in a random order. Depending on any changes on sites, changes occur in search results;
Page Rank (PR) is a Google rating that determines the authority of a site. The PR calculation system is similar to the TCI: it all depends on the number and weight of links on the page. PR recalculation occurs every 3-4 months. But you won’t know about it - Google has already closed down “toolbar” PR.

Update tracking services

The most classic option is Evgeniy Trofimenko’s service for analyzing Yandex updates, an indicator of index ups (text), link updates, AP TIC, saved copy, tweaking the algorithm and issuing Yandex, etc. Checking Yandex AP once every three minutes until 9 am, later - once an hour.

Among good services It is also worth noting about tracking updates. The page contains a calendar of Yandex updates. Contains an indicator of TCI updates, search results, behavioral factors and Yandex.Catalogue.