• Webinar service. How to organize a webinar - complete instructions

    Good afternoon, my dear subscribers! Due to the nature of my work, I periodically have to conduct webinars. Have you ever done this? If you didn’t organize them yourself, you probably participated. Or maybe you are just looking for a suitable platform? Then my article will come in handy. Today I decided to talk about which platform for conducting webinars appealed to me, what guided my choice. I will also review several other popular Russian-language services.

    From this article you will learn:

    For those who are not yet aware, a webinar is a seminar or conference that is held online. And in order to organize it you will definitely need special service, the so-called platform.

    My choice

    There are a huge number of sites on the Internet that offer services of this kind. The choice is huge. Therefore, I will start with the platform that I chose - Bison 365.

    I took a free test drive for 30 days and liked it so much that I decided to stay.

    For me, the main criteria are simplicity and ease of use. Therefore, first of all, like a true girl, I turned my attention to the visual characteristics. The interface should be as clear as possible.

    Secondly, I was attracted by the very transparent payment system. No subscription fee and there are no complex tariffs here. It’s simple - you pay for exactly as many students as actually attended the webinar.

    It is enough to deposit 400 rubles into your account, and you can use all services in full. For example, I planned a webinar for 100 people, but only 60 watched it. The fee for 60 seats was debited from my account (2 rubles * 60 people = 120 rubles). No overpayments! And the money in the account will not be lost if I suddenly decide to suspend my activities during the holidays.

    Webinars are conducted on the basis of the most reliable Google Hangouts platform, which has virtually no glitches, and all videos are stored on my personal YouTube channel in private access.

    All the necessary marketing tools are present - banners, mailings, subscription pages, analytics. A big plus for me is that it can be carried out. I have already written about this.
    And the most important thing that Bison 365 won me over was honesty. The guys immediately openly warn about the shortcomings of their platform.

    Although it’s difficult to call them disadvantages, rather features:

    1. Since the work is carried out via Hangouts, listeners experience a 30-40 second delay in audio and video.
    2. Well, of course, you will need account Google and YouTube channel, which must be configured for broadcasting and embedding into third-party sites.

    I quickly got used to it and don’t experience any inconvenience at all.

    Paid platforms

    For comparison, I took top services that will delight not only beginners, but also experienced users with a variety of tools and functions:

    • https://myownconference.ru- a multifunctional platform for conducting webinars.

    You can get acquainted with the interface and all functions of the site for free. To do this, you need to select a test tariff and go through simple diagram registration.

    The price for the service starts from 2,250 rubles per month. There are also one-time rates that are valid for one day. Their price starts from 750 rubles per day.

    Unlike many other similar services, MyOwnConference does not limit tools depending on the package. The full range of features is available in packages for both 60 and 1000 participants. This is very convenient for the presenter. He will not have to buy a more expensive tariff in order to use some feature that is not available in cheaper packages.

    Among undeniable advantages sites - accessibility from mobile devices. Participants can participate in webinars from smartphones and tablets in mobile browser, which is installed on the device by default. There is no need to install any applications.

    For presenters there is mobile application for iOS tablets, which allows you to conduct webinars from any location.

    The platform provides a whole range of tools that can make a webinar interactive and fun. During the broadcast, you can show a presentation, play videos, invite participants to a conversation, chat, run polls and tests.

    The webinar recording in MyOwnConference is created in HD and Full HD quality. This makes it possible to read small text in videos and study pictures with many details.

    You can connect to the webinar room Google Analytics and Yandex Metrica and get detailed statistics for your webinar: traffic sources, demographics, conversions.

    Any questions that arise when working with the service can be asked to the support service via the website, email, phone or Skype.

    • https://etutorium.ru/- undoubtedly one of the best sites in the ranking. Very nice page interface, easy navigation. The service can be tested and studied for free for 14 days. To get acquainted with the platform, you can also join a free training webinar. Minimum tariff from $25 per month.

    The online presenter’s work area is very comfortable. In general, the service is aimed at simplicity and ease of use, and at the same time has rich functionality.

    Built-in constructor Landing Page will help you quickly create landing pages to attract users to your webinar. It is not at all necessary to know programming languages, because you can use ready-made templates and adapt them to your needs by adding or removing various blocks, fields, images, etc.

    To interact with your audience, you can add tests and polls with various systems assessments and scoring.

    A “Prompter” feature has been implemented that helps you provide comments and hints on your slides so that you don’t forget anything important.

    Your online seminar is completely protected with the ability to block unwanted participants

    If necessary, you can connect previously created master classes and online trainings to your event.

    Thanks to advanced statistics, you will see not only the number of participants in the online seminar, but also view the activity of each user: when he joined, when he left the room, whether he downloaded additional materials. All statistics can be downloaded in the form of an Excel table.

    Technical support works around the clock and promptly responds to your requests.
    Among the advantages, I would like to note the ability to archive chat and surveys, create an adapted recording with cutting and text accompaniment, as well as display the desktop in full screen mode.

    • https://webinar.ru/– at first glance it amazes with its stylish and bright design. To get acquainted, you can attend a demo webinar and try free version. Wide tariff schedule, starting from 3 thousand rubles per month.

    The platform is a leader in the market and has earned a good image, because many people cooperate with it large companies, including state and budgetary organizations of Russia. Webinar.Ru is a resident of Skolkovo, which once again confirms its status as a leading IT company. Their functionality is wide. Here you can find almost all the advanced tools for creating webinars and managing your online conferences. In addition, new options are constantly being developed and implemented to improve user experience.

    The platform allows you to connect up to 8 speakers simultaneously and conduct online broadcasting for an audience of up to 10,000 people. All materials are broadcast in HD quality, which improves visual perception of the material.
    Works on all devices and operating systems. Supported by any browsers. The advantage is that the chat is moderated, and in general, the security system works correctly, so you can be sure that your conferences are reliably protected from intruders and haters.


    Just like many other sites, there is interactive whiteboard for drawing, you can demonstrate your desktop and arrange polls and tests for your participants.

    To notify participants, you can configure automatic mailings and do-it-yourself reminders, thus saving time.

    You can work with your video yourself, record it, cut out some elements, add or disable the function of displaying chat in the recording, save the video to your computer.

    Among the advantages are the ability to set up a series of webinars, integration with your and other sites, and placement of online event catalogs.
    Disadvantages: frequent technical problems with the service and minor problems with communication quality, which are practically unnoticeable and can be quickly resolved.

    • Mind ( https://www.imind.ru/) – the simplest and at the same time fully functional website for conducting webinars. Its main advantage is the excellent quality of communication and service. Prices for services range from 50 rubles per day for beginners to 11,399 per month for large companies.

    Here you can conduct your online events with the highest quality
    audio and video up to 4K Ultra HD.

    All webinars can be recorded and saved for later use, simultaneously work with documents, use chat and share your desktop.

    Setting up webinars happens very quickly, in almost two clicks, so you don’t need to spend a lot of time preparing or downloading additional software.

    There is also the possibility of branding this service in accordance with the corporate style of your company. Also, all events can be organized and viewed using mobile devices.
    The safety of all events is top notch. Technical support works around the clock, you can contact us either by e-mail or by phone. And if you choose the maximum “Guru” tariff, a personal manager will work with you.

    Flaws:

    1. poorly chosen tariffs,
    2. incorrect operation in internet browser Explorer,
    3. Problems and inaccuracies occasionally arise when conducting surveys.
    • Webinar.fm is also a fairly popular online service for conducting webinars. Not a bad interface. Distinctive feature in that it works not only on Windows and iOS, but also on Linux. The tariff schedule is quite wide, prices start from 1320 rubles per month.

    There is also a test tariff for 5 participants. Trial period is 30 days.

    The functionality is not inferior to competitors. In your online conference, up to 10 speakers can speak simultaneously, while showing several presentations. You can also use additional supporting materials, documents, audio and video files of various formats.

    There is a convenient moderated chat for communication, and it is also easy to send a private message. There is a Question and Answer panel, tools for conducting surveys and voting. Possibility of displaying the speaker screen.

    The broadcast can be recorded, and the recording is saved both on the server and on your computer.

    A distinctive feature is flexible configuration user interface, as well as access rights for webinar participants with the ability to send to “Ban”. You can also set a password to enter the conference room.

    Flaws:

    1. lack of an archive of tests and surveys,
    2. periodic signal delays in voice chat(on average no more than 5 seconds).

    Free platforms

    I have been looking for free services for conducting webinars for a very long time. I came across several reviews of the platforms geniroom.com, onwebinar.ru and fastwebinar.ru. But I found out that the information is no longer relevant, since these services have not been working for a long time.

    Only two sites remain alive:

    • kastim.ru– an ancient site for conducting audio seminars, trainings, conferences, training courses, creating audio books and other products that are well perceived by ear.

    As you understand, there is no video support here, the whole process takes place in the radio cast format, and accordingly the functionality is meager. However, you can use chat.

    In order to start broadcasting you will need to go through simple registration and download a small program called SimpleCast to your computer.

    All audio recordings are saved on your computer, you can listen to them at any time. convenient time. The number of listeners is not limited.

    • proficonf.com– the platform is new, created only in 2017, so it works in test mode. Registration is simple. No complicated settings or tools. Everything is elementary. You can set up and launch a webinar instantly without downloading any programs to your computer.

    Invitations for participants can be sent by email. There is a chat and the ability to add files that you will need during the webinar. You can additionally connect a video from YouTube to your broadcast, use a drawing board, or show users your desktop.

    The webinar can be recorded either together with the chat or separately.

    Agree, not so bad for free service. Everything you need is there and most importantly, it works properly! Therefore, if you are saving your money or are just starting out in this area, I recommend giving it a try!

    To summarize, I would like to note that all paid platforms for holding webinars have similar functionality. There are slight fluctuations in tariffs and prices. Therefore, you will have to make your choice based on their financial considerations. If I missed something, be sure to write in the comments. You may find platforms cheaper and better, especially since they appear like mushrooms after the rain.

    I hope that my article helped you choose best service! Share the link with friends and colleagues. Subscribe to my blog to always stay up to date with news. I wish everyone fruitful work, effective training and large audiences! Bye everyone!

    In this article I will show you how to organize from scratch, with your own hands and (most importantly) completely free. Let's start with the very basics and gradually move on to more complex things.

    Setting a webinar goal

    Before you start organizing a webinar, you need to ask yourself a simple question - what is the purpose of the webinar? From here we will dance with you. Personally, I have always argued and maintain that a webinar can only have two goals - to sell something or teach something. Very often, beginning webinarists confuse these two goals.

    For example, a future speaker may tell me - I want to hold a webinar to show people the capabilities of my program. I want to teach them how to use my program effectively. In such a situation, he sincerely believes that the purpose of the webinar is education. In fact, the main goal of a webinar is to promote (read “sell”) it software. Training is simply a way of promoting and selling.

    What do you need for a webinar?

    If this is your first webinar, then you probably think that this is a very difficult task, and it requires a lot of money and even more effort. In fact, the webinar can be held for free. As for strength, here's everything you need to host a webinar:

    • Webinar platform
    • Audience
    • Webinar plan

    Let's start with the simplest.

    There are a lot of different services and programs for conducting webinars. They differ from each other in functionality, cost and some other little things. We will compare paid webinar platforms next time, in another article. Now I will recommend you Google hangout. This is a free and very powerful service from Google that will allow you to conduct an unlimited number of webinars for any number of people. In this case, you don’t even need to have your own website. You will conduct your webinar directly through YouTube in real time. This service has changed a lot. So you can't ignore it.

    In order to use the hangout, you just need to register with Google+. After this, you will see a selection menu on the left (the so-called “Ribbon”). The “Hangouts” we are interested in will be there.

    You will be able to choose either “Video Meetings” or “Live Broadcast”. Hangouts are more like group calls on Skype. There you can chat with multiple people in real time via video.

    If you need to host a webinar on large group people, then select “Live broadcast”. The hangout has a huge number of functions. We will look at how to conduct a webinar via hangout in another article – “Webinar on YouTube”.

    Invitation to the webinar

    This is where it gets a little more complicated. Gathering people for a webinar is not a matter of five minutes. You will need at least 3-4 days to post invitations. However, I do not recommend announcing the webinar more than 7 days before it takes place. Otherwise, your registered listeners may simply forget about it during this time.

    To gather people for a webinar, it is not enough to simply post a link to your planned live broadcast in a hangout. Firstly, not everyone is registered with Google Plus. And secondly, you need to be able to remind people a couple of times that you are hosting a webinar. Even with reminders, no more than 35% of registered participants will come. And without reminders, you generally risk being left with nothing (that is, in an empty webinar room).

    Registration for the webinar

    The best way to remind people about the webinar is via email. You can collect emails of webinar participants for free either through the Justclick.ru service (you can also create a webinar registration page there), or through another service from Google - Google Forms.

    I will write you detailed instructions on how to use Justclick a little later. Now let's look at how to gather participants through Google Forms.

    You are already registered with Google Plus, so you don’t need to register anywhere else. Go to the page of all services from Google and select “Google Drive” -> “Create” -> “More” -> “Google Forms”.

    In the field " New form» enter the name of your webinar. In the “Description” field there is a little more detail about who this webinar is for and what benefits it will provide to participants. Next, create the first field of the form – “Your name”. The second field of the form is “Your email”.

    Select “text” as the question type. You can also change the theme of the form to make it look more interesting. Don't forget to check the "Make this question required" checkbox for the "Your email" field. The name may not be required.

    You can also allow users to change their data after filling it out (if they suddenly made a mistake when entering data).

    I recommend that you change the message that the user receives after filling out the form. First of all, go to the "Add-ons" menu and install free application"Form notifications". This simple add-on will notify you when someone registers for a webinar and will also send a notification to the specified email of the person who filled out the form. In the form settings you can specify:

    • After what number of registrations will I send you a notification?
    • What question does the participant's email request (so that the application knows where to send the notification)
    • What notification text should be sent to the participant?

    I recommend setting the subject line to “Congratulations on registering for the webinar.” In the body of the notification, indicate again when and what time the webinar will take place, and also briefly describe why this webinar should not be missed under any circumstances.

    Additionally, change the static notification after registering for the webinar. To do this, at the bottom of the question editing page, find the “Answer recorded” field. Change to “Congratulations on registering for the webinar. See you online!” (or something like that).

    Now your form is finally loaded in order to collect emails from webinar participants. In Google Form responses, you can copy all the collected emails and add them to the direct meeting settings in the hangout. Now you can automatically send webinar reminders to registered participants.

    Webinar promotion

    If you want to use webinars for your information business, I recommend that you first read the article “” (will open in a new tab). You may not have to promote your webinar yourself right now. But if you’ve already decided for yourself, then start posting a link to your registration form wherever you can.

    • Try to use everything to promote your webinar.
    • Post the link on your VKontakte wall and share it with your friends.
    • Find thematic communities on VKontakte and try to publish the webinar announcement there (on the community wall or in a special topic, if there is one).
    • Ask participants to like and repost so your invitation can be shared via .

    These simple techniques will allow you to gather your first small audience, completely free or very inexpensive.

    Webinar plan

    Now it’s time to think - what and how to say at our webinar? The average webinar duration is 90 minutes. During this time, you can manage to say about 16,000 words. This is 48 pages of text (!) Under no circumstances should you try to speak “impromptu”. You must know absolutely exactly what you will say. Otherwise, your speech will be boring, you will make a lot of pauses, and your speech rate will be slow. Don’t be surprised if everyone in the audience has left long before the end of your webinar.

    I have a whole one step by step instructions, what and how to say at a webinar so that people are interested and so that they end up buying what you offer.

    Let me remind you that we do not always sell something for money. At a webinar, we can promote demo versions of our program, invite people to register somewhere, or simply spread some idea.

    The main thing is to have a specific result of your performance in numbers, and not just “everyone seemed to like it.” Use ours to estimate how much income you can expect.

    Here you can find. And in this article I will give you the main points that you should pay attention to.

    1. Trust

    If you are promoting or selling something, then the audience should first of all see you as an expert, that is, a person who can be trusted in this particular issue. Therefore, at the beginning of the webinar, you need to tell us what successes you have achieved in this field. You can watch it to sound more convincing.

    2. Value

    You need to clearly and clearly explain to people the benefits and value of what you are selling during the webinar. Especially if you want to charge money for it. Listeners should see that your offer is worth many times more than your asking price. Basically, you should be “creating value” throughout the webinar. In the body of the webinar, you should provide the main content, constantly emphasizing how much value (in money or time) it brings to your prospects.

    3. Uniqueness

    You must be able to explain why this decision we need to take from you, not from your competitors. This stage is also called “detuning from competitors.” This can be left for the end of the webinar. By this point, your listeners should already understand why they need your solution. Make sure that they do not leave to compare your solution with analogues on the market, but stay with you.

    This is, of course, very general plan webinar. In another article we will explain in detail and step by step how to sell at a webinar, but I hope you get the basic idea. If you master these techniques, it will bring you excellent income.

    Summary: How to organize a webinar yourself and for free

    • Create a “live broadcast” in Google Hangout
    • Create a registration form in Google Forms
    • Post a link to the registration form on social networks
    • Ask participants to spread the word about your webinar
    • Prepare your webinar plan in advance
    • At the beginning of the webinar, you try to inspire maximum confidence in the audience.
    • In the main part of the webinar, you provide content and emphasize the value of your offer.
    • At the end of the webinar, you differentiate yourself from your competitors

    Don’t worry if you don’t manage to make money the first time (or even get anyone to attend the webinar). From time to time you will get better and better. I recommend studying my in-depth articles on each of these points to significantly increase the effectiveness of your webinars.

    I hope this article was helpful to you. Don't forget to download my book. There I show you the most fast way from zero to the first million on the Internet (extract from personal experience in 10 years =)

    See you soon!

    Yours Dmitry Novoselov

    Or you have already started implementing this tool into your work, but are not getting the expected results. You are probably interested in a number of questions: where to start, when and where to conduct it, how to select interesting and useful content, where to find an audience and how to bring it to the target action...

    eTutorium Academy marketers have prepared a small guide for you on organizing webinars. After reading this article, you will have a clear algorithm in your head: from timing and structure, to the nuances of attracting and interacting with the audience.

    What is a webinar?

    First, let’s define what a webinar is and what the “juice” of using it is.

    A webinar is a modern format for holding conferences, presentations, meetings, lectures, trainings, master classes and other events online.

    This is an interactive seminar organized using web technologies and communication tools (demonstration of the speaker’s work screen, audio broadcast, voice and text chat, uploading and sharing documents, polls and voting), which allow the presenter to conduct the event on the highest level in close interaction with the audience.

    Just as in the case of an in-person seminar, the target audience is formed through registration. At the appointed time, the webinar presenter and his listeners enter a specially organized web room via a link. Here participants can listen to the lecturer, ask questions and receive advice without leaving their workplace or while on a business trip or at home. The presenter, in turn, no longer needs to worry about renting premises, coffee breaks and travel. You can host an online webinar in just a few clicks! Simply put, this is the choice of those who understand the value of time.

    P.S. Full entry you can watch the master class

    Below we have made a selection of 7 simple tips, which not all newbie presenters pay attention to. Using these tricks will allow you to quickly turn webinars into a source of constant development, attracting new listeners and expanding your client base.

    1. Select the correct date/time for the webinar

    Day of the week. Do not schedule a webinar on the weekend (unless this is specific to your audience). But which one weekdays choose? We recommend holding the event any day between Tuesday and Thursday. Everyone knows that Monday is a hard day, and on Friday everyone is mentally inclined to rest.

    Times of Day. Here you need to focus solely on your target audience. And before you set the time, ask yourself these questions:

    • What exactly does my audience do? This will give you an idea of ​​what time listeners are most often free.
    • What is their time zone? It is especially important to determine this if you do not live where the bulk of your target audience is concentrated.

    If you have difficulty finding a webinar date and time, ask your potential audience. For example, when announcing an event, create a poll in which you offer 2-3 starting times and ask them to vote.

    2. Inform listeners in advance about the date and time of the webinar.

    Of course, a webinar is much simpler and quicker to organize than an in-person seminar. But this does not mean that you can notify listeners a day before the scheduled date. We recommend sending out invitations 1 week in advance, followed by a reminder 3 and 1 day before the broadcast. For better effect in some cases this criterion may be increased to 2–3 weeks.

    A well-announced event will attract a larger flow of listeners. In the mailing list, indicate the key points of the report, information about the lecturers (experience, diplomas, merits, expertise in relation to the topic), focus on the relevance of the webinar specifically for them.

    Here is a clear example of how we inform
    their listeners about upcoming master classes

    3. Choose a reliable platform for hosting webinars

    You need an easy-to-use, intuitive and feature-rich platform... All preparation for the webinar can go down the drain if, in the midst of your presentation, problems suddenly arise with the equipment, problems with the sound, with the demonstration of the presentation, etc.

    Today you can find many free online services on the Internet. But, as practice shows, they are characterized by regular failures and instability in their work. The thing is that the technology used to synchronize video and audio is very complex and can cause strong interference. To organize your webinar, it is better to use a high-quality and proven platform. Therefore, take the time to experiment and test each one before launching your full webinar.

    The eTutorium Webinar webinar platform is highly reliable and stable. Thanks to the use latest technologies, powerful servers and a secure connection, it works without failures or delays.

    4. Launch a webinar promotion campaign

    The webinar topic has been approved, goals have been set, the program and content have been prepared, the platform has been selected... What's next? Next, you need to decide how to attract people to the event. Where is the best place to post an announcement of an upcoming event so that potential listeners do not pass it by and register?

    But in short, here is a list of the most effective lead gen channels with which you can gather huge audiences for your events:

    • Landing page for the event (Landing Page)
    • Social media
    • Email distribution to your subscriber base
    • Affiliate programs
    • Your website and/or blog
    • Thematic forums
    • Contextual advertising in Google and Yandex
    • Promotional webinars.

    5. Create a bright and memorable presentation

    Presentations is a powerful tool that sells expertise, ideas, knowledge and experience. And that's a fact! But the problem is that people can no longer be wowed by attractive slides designed in traditional PowerPoint. Listeners are hooked on something original, interactive, dynamic...

    So, no “dry” text! Collect visual content: graphs, infographics, pictures, diagrams, numbers, texts, images, and then use one of the services to create presentations. To do this, we recommend that you study the article “TOP 7 services for creating truly cool presentations” and choose the appropriate one.

    You might also be interested!
    Recently, eTutorium Academy hosted a master class on the topic “Presentation design for NON-designers: how slides will help you enhance the effect of a webinar”. Ekaterina Lezhneva, together with the audience, examined the most common mistakes in presentations, the principles of designing a good slide, and also worked step-by-step through the real presentations of the participants.

    6. Run a test run of the webinar

    Despite the simplicity of organizing an online event, do not ignore its test launch. This is important for checking the sound, the correct display of presentation slides, the quality of testing, the ability to ask questions, etc. This will take very little time, but this way you will minimize all the risks of technical failures and “overlaps” during your speech.

    Download the slides and flip through them, testing everything out additional features(animation effects, videos and links). Try running a survey or testing. Check out how to turn on, turn off and stop your audio and webcam. Don't forget to make sure the webinar will be recorded.

    7. Don’t lose your potential participants

    Many trainers, when they start organizing a webinar, have a clear idea of ​​how many people they need to gather. And they persistently go towards this goal by any means. possible ways. But having received the intended number of registrations, they relax and forget about them until the very start of the webinar... And then they are unpleasantly surprised why so few participants came...

    According to statistics, the attendance rate for webinars is only 25-30% of the total number of registrations. But you can increase this figure.

    What needs to be done for this?

    • Send a thank you letter with confirmation of registration.

    Such a letter is a great opportunity to remind about the event. This is an advantageous opportunity to once again inform the date, time and topic of the webinar, as well as tell what a person can expect before, during and after the webinar.

    • Send a few helpful emails.

    Have you forgotten that 70-75% of those who registered completely forget about the webinar? So don't be afraid to remind them about the upcoming event. At least 2-3 times. And so that your newsletters are not mistaken for an intrusive “selling”, try to dilute them with some valuable content. These could be your original articles, video lectures, recordings of past webinars, etc. The main thing is that the material is imbued with value for your reader and is in harmony with the topic of the upcoming webinar.

    Like, for example, in this letter, where we provide a link
    to a useful article from an opinion leader

    • Send the last 2 reminder emails

    These are the last 2 reminder emails that are sent to participants before the webinar itself. It is better to send one of them 1 day before, and the second one hour before the start of the broadcast. In these emails, please indicate the time again, provide the link and details for access to the webinar room.

    • Announce the webinar on social networks

    Good luck with your webinars and high conversions!


    I believe that with the help of high-quality content you can overtake your competitors, win the trust of the reader and turn him into a grateful client.

    Modern and easy-to-use webinar software is provided free of charge various services. To choose a truly high-quality, proven and reliable program to use, you should focus on a number of requirements that the organizers and presenters of online events make. So, any free webinar program must meet the following criteria:

    • Quality of video and sound broadcast.
    • Let us immediately note that not everything depends on the software - the causes of problems may be hidden in low-quality equipment (camera, microphone or headset). Therefore, before making claims against the chosen free program to conduct webinars, you need to change the equipment to professional ones and make sure the real reason technical problems.

    • Simplicity of the interface and ease of use of the software.
    • Not everyone wants, much less can, understand the complex and confusing interface that some programs have. To attract the attention of users and create optimal conditions for working with the selected software, it is necessary to make the interface as simple and intuitive as possible. In particular, it is advisable to choose Russian-language services that have a simple and easy-to-understand menu.

    • Correct display of presentations and files.
    • Unfortunately, not every free webinar viewer can display downloaded demo files correctly. Therefore, it is best to check before the event. In addition, you should find out the maximum allowed size of uploaded files - when uploading images larger size they may not be displayed at all.

    • Ability to record webinars.
    • Some webinar software provides the ability to record an event for free. As a rule, after the end of the conference, its recording is sent to all participants, which is very convenient - it allows you to re-review the material, assimilate it better, clarify missed points, etc. In addition, the recording can be uploaded to video hosting to attract attention to your events.

    • Availability of a test period.
    • Before downloading the webinar program for free, we recommend using a trial period. With its help, you can become more familiar with the capabilities of each service and choose the option that best suits your requirements and criteria.

    • Product cost.
    • It must be remembered that a truly high-quality and reliable product has its own cost. When choosing optimal option You should focus on the functionality and capabilities of the service.

    • Technical support.

    It is advisable that technical support the service you chose worked 24/7 - this will allow you to quickly receive advice and resolve various issues as they arise.