Companies after placing an order c. How to create an online store: creating a delivery page. After placing an order, an informative message is issued

To place an order, you need to go to the cart and click the “Place an order” button, if you are not yet registered in our store, you will be asked to enter your email address and come up with a password.

You can also register using your account on one of the social networks.

After registration, you will be able to proceed directly to the ordering procedure. Below you will find answers to all questions related to placing an order.

1C Interest is a retail chain and does not engage in wholesale sales. Therefore, we reserve the right not to confirm orders containing more than 3 copies of 1 item. To purchase more goods, please send a request in free form to the address

In order to buy something, the selected product must first be added to the cart. This can be done both in the product catalog by hovering the mouse over the product card and clicking the “Add to Cart” button that appears on it, and on the product page itself.

Clicking the “Add to Cart” button does not obligate you to anything. You can always remove the item from your cart or simply not place an order. After you click the “Add to Cart” button, the product will be added and you can continue to select or proceed to checkout.

Attention! Pre-orders are placed bypassing the shopping cart. When you click on the “Pre-order” button, you will immediately go to the ordering process.

If you want to remove some products, just click on the button with a cross located to the right of each product in the cart. The order amount will be automatically recalculated.

You can also add a product to Favorites if you want to return to its page later. All your favorite products are displayed on your personal page in the corresponding tab.

If you want to change the quantity, you can either click on the arrows in the “Quantity” column to increase or decrease goods by one piece, or enter the required quantity manually. The order amount will be automatically recalculated.

If you don’t have much time or don’t want to bother with the registration yourself, you can select the “Quick order” form. In the pop-up window, enter your name (how to contact you), contact phone number, address email and a short comment if necessary.

The online store manager will contact you as soon as possible to clarify the delivery address, payment method and other information about the order.

After registration (or authorization), you will be taken to a page where you will be asked to select a delivery method: courier delivery, pickup from the nearest store or delivery point, as well as delivery by postal services - Russian Post or EMS.

Depending on the order amount and region, you may have access to different ways delivery.

Please note: delivery to any of the 1C Interest chain stores or partner pick-up points is free.

Depending on whether you are an individual or a legal entity, the selected delivery method, whether you are making a regular or downloadable purchase electronic form product, you will be offered different payment methods.

When placing an order for individual The following fields are required: last name, first name, patronymic, E-mail, phone number and delivery address*. The exception is orders that are received in one of the stores of our retail network “1C Interest” or pick-up points, where the address in the order is filled in automatically when choosing a delivery method.

For legal entities In addition to the above, the following fields are required: name and type of organization, tax identification number, checkpoint and legal address.

For pre-orders, additional confirmation of the order's relevance may be required prior to the release date. For this purpose we send e-mail letter with a request to confirm the relevance of the pre-order. If there is no response, we reserve the right to cancel such order.




* Attention! When placing an order, you undertake to provide correct contact information. If, based on the information provided, it is not possible to promptly contact us to confirm the order or clarify important information, we reserve the right to cancel an order with such contact details.

When choosing any delivery method other than courier, you have access to the SMS notification service. A message will be sent to you when your order is ready at the store or pickup point, or when it has been transferred to the delivery service, depending on which delivery you have chosen. The service is provided free of charge.

If you would like to receive such SMS notifications, please provide your phone number when placing your order. mobile phone in the special “SMS notification” field.

Introduction subscriber number means that you give your consent to Clean Soft Center LLC to carry out the mailing ( SMS text messages) to the specified number about the progress of the order, for which third parties may also be involved, and also confirm that you are using it legally.

You can always make changes to your order, go back one or more steps by clicking on the appropriate tab - product basket, delivery or payment methods.

If all the specified data and the contents of the order are correct, click the “Confirm order” button and it will be sent for processing.

After you place an order, you can follow the process of its assembly and shipment both on the website and by letters that will be sent to your email address.

On the website, current information about orders is displayed in the section in your Personal account(authorization required).

In this article, I’ll tell you about such an important thing for the usability of an online store as the interdependence of fields on the checkout page in the cart.

I'll use an example to explain what it is. Let's assume your online store is geographically located in St. Petersburg, where you have a pick-up point or an offline store. In St. Petersburg, you deliver by courier and provide the option of self-pickup. But besides this, you deliver throughout Russia. In this case, how to implement the correct ordering on the website so that it is convenient for everyone, including those of your customers who are in the same city with you (they can use self-pickup or courier delivery) and others who can receive their order only through postal services.

It turns out that all clients can be divided into two groups - local(from St. Petersburg) and out-of-towners(from any other city in Russia).

Knowing this, let's determine what minimum set of fields in the checkout form will be needed in your store for each of these groups.

As you can see, the ordering fields are different for local online store buyers and for nonresident buyers.

This is exactly the same dependence of the fields in the basket that I spoke about at the beginning. After the buyer has indicated his city, taking into account this city, we give him to fill out only the fields that are in in this case are needed and provide a choice of only those methods of payment and delivery that we can accept and carry out.

Simply put, the store should not show the buyer fields that the buyer does not need to fill out or select. For example, if a store delivers to Moscow only through postal services, but cannot deliver by courier, then you do not need to show the “Courier” delivery method for the city of Moscow. Further, if when choosing the delivery method “Gruzovozoff” you technically cannot accept payment by “Cash on Delivery”, then you do not need to show this payment method for the delivery method through “Gruzovozoff”. I think the logic here is clear.

It's the same with the "locals". It is inhumane for a local buyer who wants to pick up an order himself (if he has chosen “Pickup”) to be forced to fill out the “Address” and “Zip Code” fields. Next, when Pickup is selected, we should not show that customer payment methods that are not available for Pickup. It will be strange if, when picking up, the buyer chooses to pay in cash through Euroset.

Although at first glance this relationship between fields may seem confusing, in reality everything is very simple. Especially if this feature is supported in the CMS. So, in my favorite CMS 1C-Bitrix, a similar ordering in an online store can be configured with the mouse in 10-15 minutes. Without any problems, you can specify for which city which fields to display, which delivery services and payment methods to connect, etc. Moreover, the dependence does not have to be on the city from which the buyer is from. Depends on the shipping method. I chose “Pickup” - you won’t see any extra fields in the payment methods. At the same time, from the client’s side, everything looks logical, there are no questions “why am I filling out the address” if I pick up the order myself, etc.

“Linked fields” can have applications beyond just improving checkout usability. You can display different delivery methods for different cities. For example, there is a convenient delivery service that delivers only to 15 cities with a population of over a million. You can configure this service to be available only to buyers from these cities.

It would seem that the above is obvious. But in many online stores these obvious things are not applied and, as a result, receiving and placing an order has so many fields, by filling out which you can not only order beauty products, but also receive a foreign passport :-).

Everyone has probably read the popular cases in which in large American stores (Amazon, Zappos, eBay), by swapping two forms, the conversion rate increased tenfold. Typically, such examples are given in favor of the need to make as few fields as possible when placing an order.

The cases are beautiful and arouse interest. But they usually have no backstory. Let's take an example where two forms were swapped on the checkout page.

Do you think they weren’t changed at random, but based on some kind of assumption?

Let's try to give an example of such an assumption. Do you think (remembering what was said above about the interdependence of fields), there is a difference between what should be displayed on the ordering page first of all: the “Index” field or the “City” field? At first glance, there is no difference.

Now let’s add the initial data from the example described above, when the store is located in St. Petersburg. There is self-pickup, it delivers by courier only in St. Petersburg, and ships orders to other cities through postal and transport companies (there is no courier delivery). Now does it make a difference which field comes first, the zip code or the city?

Yes, now there is. Moreover, new information greatly affects the entire ordering process. Now we need to make a number of fields dependent. Namely, the “City” field should be the first. While the “City” field is not filled in, we do not show the “Zip Code”, “Address”, “Delivery Methods” and “Payment Methods” fields. They will appear only after any city other than “St. Petersburg” has been selected. Because in St. Petersburg, as we said above, the store delivers only by self-pickup and by courier. And if so, then he does not need his zip code and address from the client (fill in two less fields at once).

Let's look further at what else has improved. We also do not show all delivery methods and payment methods, but only show those that we can actually accept. For Peter, as mentioned above in the example, this is upon receipt payment in cash or by bank card. For non-residents, whose orders will be shipped through a transport company, there will of course be no “cash on delivery” payment. In this way, we saved the client from unnecessary confusion with choosing from options that are obviously not available to him, and we saved the store manager from unnecessary, related questions and customer dissatisfaction.

Thus, by simply adding a relationship of fields to the checkout page, it is possible for a number of users to reduce the number of fields required to fill out, reduce the negativity associated with misunderstanding of some points regarding payment and delivery, and as a result increase cart conversion. No one doubts that the number of sales is related to the usability of the shopping cart?

Check out the post about placing an order without registering in Bitrix. It complements this article perfectly.

The profitability of any online store primarily depends on how comfortable the conditions are created on the site. Any buyer wants to find what they are looking for as quickly as possible and at the same time spend a minimum of effort. Statistically, most customers don't like the checkout process. That is why, if you want to increase the number of sales, you need to simplify the ordering system on your website.

In online stores, in order to buy a product, the client must fill out order form, which is installed on the site using special scripts, modules or plugins. When creating an order form, adhere to the following rules.

1. Simplicity is the key to effectiveness.

As practice shows, if a buyer encounters any problem when placing an order, he most often leaves the resource for fear of encountering this problem again. If your order form has a few simple steps and is easy to fill out, you are guaranteed consistent sales. It is worth noting that the main thing is not to overdo it with simplicity; always take into account the specifics of your project. The order form on the website should collect a minimum necessary information to complete the order.

2. Use clear examples.

A person always needs a clear example, especially when filling out an order form. Try to create a web form that even a complete beginner can fill out.

3. In total, show the progress of the order to your client.

The client should always see how many stages he has completed and how many still remain to be completed. is of particular importance from a psychological point of view. The classic ordering process takes place in 3-4 stages. The first stage is when the user creates an order list. The second stage - the buyer enters his contact information. The third stage is information verification. The fourth stage is the deal.

4. Dispel all doubts of clients.

In our country, a law on the protection of personal data has recently come into force, but many users do not know about it. IN html form When ordering, be sure to indicate the non-disclosure of personal information. This will significantly increase the trust of your customers.

5. No! registrations.

Almost all buyers have a negative attitude towards any registration, due to the fact that this process can take a long time (in their opinion). Therefore, even if you register on your website without confirming your profile, delete it or make the ordering process available to unregistered users. It is worth noting that in some cases registration, on the contrary, is necessary. For example, when you intend to create a quality customer base. In this case, register on the site via social media. It's very simple.

All of the above rules and tips undoubtedly increase the efficiency of the order form on the site, but you should always remember that a lot depends on the specifics of the topic. Only by trial and error can you really increase website conversion.

Most often, not too much attention is paid to the design of the “Delivery” page. Usually, this is a short text about the terms and conditions of delivery. In fact, the buyer's decision when placing an order largely depends on the information provided on this page.

When designing a page, you first need to add the following information:

Regions and delivery methods

First of all, the visitor should see to which regions delivery is carried out. Provide information about the main region in more detail, and for additional ones create a separate page with an overview of all possible ways(transport companies, pick-up points, Russian Post, etc.). If the online store operates throughout Russia, then you can add auto-detection of the region to the site and display information depending on this, as well as a calculator for calculating the cost.

Cost and terms

For most buyers, the timing is very important indicator. It is necessary to indicate on the page when the goods are shipped from the warehouse and how long delivery takes. If it is possible the next day, then this is a rather positive factor. You should not mislead customers by indicating shorter terms than they actually are - this will only negatively affect the reputation of the online store and increase the number of order refusals.

Delivery terms

Is it possible to check or try on the product before purchasing, is it allowed to open the order before payment, will the courier be able to advise on the functions of the product? All this information is often of interest to buyers and needs to be presented in as much detail as possible on the page.

You can also add information about liability for refusal of an order upon delivery. Often, buyers place orders expecting to look at the product and, if it doesn’t suit them, refuse it. In this case, the buyer pays the shipping cost.

Warehouse address

It is necessary so that buyers know where to go in the event of a warranty claim and to which address to return. If it is not possible to indicate it (the online store operates without a warehouse), then you can indicate the legal or postal address companies.

Order tracking after dispatch

Here you can specify how the buyer can track the order, how he will receive the track number and where he can check it.
Despite the seemingly large number information, it must be presented as concisely and structuredly as possible so that the buyer does not have to long time study the delivery page.

” aroused interest from readers, so I decided to continue this series of articles. And today we'll dive into ways to simplify the checkout process in your online store. By applying the solutions in this article, you can easily optimize your checkout page or pages.

Of course, each online store is unique in its own way and there is no optimal option for all cases. Therefore, I will try to give general recommendations that I have verified, and you can decide for yourself what is suitable for you and what is not.

1. Why all this?
2. Types of ordering;
3. Optimization of ordering;
4. We request data from the buyer;
5. 2 working implementation options;
6. Analytics;
7. Conclusion and a small gift!

Why all this?

Before we begin, let's answer the question of why we should optimize the ordering process in an online store:

1. Make the process simple for the visitor;
2. Having started placing an order, do not allow the visitor to interrupt it;
3. And, most importantly, about this process.

No matter how good your website is, all future customers go through the checkout process. And that is why it is so important that this process is simple, fast and does not cause negative emotions in the visitor. If you follow certain rules, the result will not be long in coming.

Types of checkout

There are three basic type ordering, each of which has its pros and cons.

1. In a few steps

The most common option, which is built into most . Functionally simple and trivial: on the cart page there is a “Place an order” button, when clicked, the buyer begins placing an order in several steps. There is a step for each type of information requested from the buyer.

Each step collects certain information from the buyer;
The buyer is asked to provide information in portions and is not intimidated by the large number of fields on one page;
Best suited for those online stores that request a lot of information from the buyer;
Still, several steps and reluctance to fill out dozens of fields.

2. One step

The second most popular option is extremely rare in the default CMS, although it can be easily added using modules. When clicking the “Place an order” button in the cart, the buyer is asked to fill out all the data on one page instead of several.

All data is collected on one page;
The optimal solution for most online stores;
Asking for too much information on one page can turn off a buyer. Therefore, it is necessary to optimize the number of fields (discussed below).

3. On the cart page

The option that occurs least often. There is no separate page for the ordering process; everything happens directly on the cart page.

All data is collected on one page with ;
Works best with minimum set margins on the page (see screenshot above)
Likewise, asking for too much data on one page can turn off a buyer. Likewise, it is necessary to optimize and reduce the number of fields to fill out.

When considering an online store in its classical sense, it makes sense to take into account only three main options. I suggest moving on to choosing the most optimal one.

Which of the three options should you choose?

I’ll say right away that I haven’t seen any clear rules and regulations in terms of choosing a method for placing an order. Therefore, I only start from own experience. From my point of view, the most best option: separate page placing an order in one step. This option is easily optimized and can be easily scaled for almost any project.

Online store ordering optimization

In this chapter, I will tell you the simplest and most elegant solutions (I implement the rest, more functional solutions only on my own). Just remember to implement them, and not just read them and put them off “for tomorrow.”

We don't need much! We reduce the burden on the buyer

I propose to start optimization not by rearranging elements or adding functionality, but, on the contrary, with reducing the amount of requested data. You should not ask the buyer to enter all the data at all: first name, last name, patronymic, telephone, email, country, region, city, street, house, building, apartment, zip code and much more. This will scare him away, so I suggest simplifying the task.

Let's think about what information on the site needs to be collected, and what is not necessary?

Thus necessary request the following data:

1. Last name and first name.
   Example: “ Andrey Rodionov”
2. Email.
   Example: "
3. Telephone:
   Example: “ +7-123-456-78-90 ”
4. Address for or postal delivery:
   Example: “St. Petersburg, Nevsky pr, building 1, apt. 1" Suggest filling in one field, you should not make a separate field for the street, separate for the house and separate for the apartment.
5. Comments on the order.

There are a total of five fields to fill out. By requesting this data, you can easily:

• Contact the buyer;
• Add it to your subscriber database;
• Submit your order.

Agree that everything has become much simpler, although the information requested is exactly the same. Since you in any case confirm the order by phone, you can find out all the information you need verbally.

Now that we have optimized the collection of buyer data, let's look at several options for placing an order based on the recommendations above.

Option #1. Simple and tasteful.

This option is suitable for those who want to optimize the ordering process on this page with little expense. The most important, accept the recommendation to reduce the fields for collecting information from the buyer and display delivery and payment options.

As a result, you should get something like this:

Agree that this form order is simple and unpretentious, but at the same time effectively ready to fulfill its task? If necessary, add their cost next to it.

Now I propose to consider the second option, which can accommodate much more functionality and convenience for the buyer.

Option #2. Stylish and functional.

If in the first option we collected all the information in one place, then in the second option we will try to separate the data collection and make it more visual.

Step 1. Let's start by collecting buyer data. Let’s take into account the experience of the first option and won’t ask for much

Step 2. Select a delivery method.

If you have at least 2 delivery methods, dividing the options into tabs works very well so that the buyer can immediately concentrate on the option he needs.

This is how you can offer to choose courier delivery:

The attentive reader will notice that the address is requested twice, but this is deliberately done for clarity. In the final version this is not the case.

Here's how to pick it up:

Delivery by Russian Post:

Agree that all this information displayed without tabs would not be so easy to read. And everything looks clean and tidy.

Step 3. Select a payment method.

Here we will also try to make everything as simple and clear as possible.

Now let's see how everything will look assembled.

Looks cozy, doesn't it?

Important clarification: This order form was not just formed out of the blue, but based on our own research into the usability of forms and work with many online stores. And it is precisely this form that is now being implemented in the children’s online store that I am developing. As soon as it is ready, I will be happy to share the link with you.

The final implementation is, of course, yours, but you can easily take the option I proposed as a basis. And to understand how well your checkout is performing, you should resort to analytics.

Analytics of the order submission form

Two indispensable tools will help us with this:

1. Google Analytics. Visualization of sequences.
2. Yandex.Metrica. Webvisor + Form Analytics.

Google Analytics

In this system we will use “Sequence Visualization”. Such tracking will be most effective for online stores with ordering in several steps. It will look something like this (click on the image to enlarge):

The image above shows several checkout steps from the cart to the “Thank you for your purchase” page. Why do you think there are so many failures at the penultimate step?

What will these statistics tell you:

1. Understanding at what step the buyer leaves;
2. Understanding where the buyer goes after placing an order.

How to set up such a tool is described.

Yandex.Metrica

Many people have heard about Webvisor, but not everyone has heard about Form Analytics. In order for these statistics to be tracked, you must have WebVisor enabled and the corresponding Yandex.Metrica code embedded on the site. Take a look at an example of a report on one step of placing an order (click to enlarge):

What will these statistics tell you:

Based on this data, you can easily understand which direction you should think in terms of further optimization of the checkout page.

Conclusion

Today's article has revealed one of the easiest ways to increase the conversion rate of your checkout page. Let's consider yours further options actions:

1. Idlers. Do nothing and enjoy your current conversion rates;
2. For beginners. Conduct an analysis of the problem areas of ordering and prepare a list of changes;
3. Experienced. Conduct analytics, prepare technical specifications for changes, give the task to the programmer;
4. For professionals. Conduct analytics, prepare technical specifications for changes, give the task to the programmer, track implementation and conduct analytics on the updated page.

And yes, I am ready to audit their ordering process for free for the first two people who want it. To do this, just give a link to your online store in the comments and wait for a test order

09.26.2013 Mini audits

Any audit should be based primarily on data from analytics systems and customer behavior statistics. Due to the fact that I do not have this data, the scope of work is greatly narrowed.

Wool day.

Let me start with the fact that the speed of the site is extremely confusing. I checked from several computers, the behavior is equally slow everywhere.

Account.
Do you think there are too many ordering options for one small area?

I'm not sure if I'm suggesting the optimal solution for your situation, but my feeling is that the screenshot below makes things look a little cleaner:

Let's say I want to make an order without registering and click on the appropriate button. We make adjustments:

1. Rename “Mailbox” to E-Mail
2. Combine “Name, Patronymic” and “Last Name” into one and call “Name”
3. If you really want to ask for your date of birth, then leave only the day and month. Not everyone likes to report their year of birth.
4. Why do you need 2 newsletters? What is the motivation to subscribe to 2 newsletters?

Next step.

1. It would be nice to combine this step with the previous one so that the buyer does not have negative thoughts when seeing empty fields
2. It is advisable to remove the index or at least make it optional
3. According to the “Delivery” page, you deliver throughout Russia. So why offer the country again?
4. What will filling a region give you? You can find it out yourself.
5. The “Save” button leads to the fact that it is finally possible to select the payment type. Is it possible to refuse such a non-trivial method?
6. If I have already expressed a desire to register without registering, why do you again offer “Log in to your account”?

Delivery methods.

1. It is not immediately clear that pickup is free. Write “Free” or “0 RUR.”

Payment methods.

1. Is it possible to make them checkboxes? In the current implementation, when clicked, it is expected not to go to the next step, but additional information by payment type. If you use checkboxes, you won’t need to add another ordering step.

User Agreement.

1. This is the real “conversion killer” in the vast majority of cases. Verdict: remove.