VK visit statistics by hour. Best Time to Post on Facebook, Twitter and Instagram

It is known that a lot depends on the proper placement of posts. It doesn't matter where you post advertising post or an entertainment post, you are interested in the number of people who will see this content. In addition, it is important not only the number of views, but also the right time, so that people are in an environment that would allow them to perceive the information from this post.

Choosing the right timing for posting

What time is the most favorable for posting? It’s worth emphasizing right away that a lot depends on target audience, as well as the themes of the group. Therefore, there is no standard framework for every community. In one group, the morning may be the best time for posting, in another group it may be the evening.

How to make a better schedule

Some large communities post every hour. However, such a schedule may not be entirely suitable for small publics. Therefore, before choosing which is the best time for you, you need to think about some points:

Try to analyze your target audience. Determine who your subscribers or clients are. For example, if these are residents of Moscow, then the highest activity of subscribers from this city is from 13:00 - 15:00 - break time, as well as from 20:00 - 22:00 - the time when people take a break from a difficult school or work day. For example, if your target audience is schoolchildren, then you need to understand that they study in the first half of the day, and there is no point in posting at this time. It has also been noticed that good activity among school-age users is observed in the morning from 7:00 to 9:00 am, not only among schoolchildren, but also among all users, since many, as soon as they wake up, immediately go to their favorite social network to check email and number of likes under your new avatar;
When posting an advertising post, you also need to consider who your potential client is. If this is a working person, then it is better to publish the post in the evening. If these are housewives, then you can post during the day. However, it has been noticed that in the evening the news feed is overloaded, as users are bombarded with a large flow of posts, so there is a high probability that your post may simply get lost among others, and the user may not even see it. Also, due to such a flow, when posting a post, for example, at 19:00, it can only reach 19:30 in subscribers’ feeds.
If the group statistics graphs don’t tell you anything, then you can check the time of greatest activity in your community by temporarily observing how many views and likes posts get. Post to different times, until you determine exactly those hours when the highest activity in your group;
There are still some nuances in posting that apply to almost all groups. On weekends and holidays, statistics will differ from weekdays. Moreover, it seems that on a weekend, on the contrary, many are at home, and there should be more activity, but this is not the case. Many people these days simply spend time with friends, or devote it to playing their favorite game. Be that as it may, activity will be lower on weekends and holidays, and choosing the right time for posting on these days is difficult, since it all depends on how subscribers plan their day;

How often to post

Finally, the amount of time between posts is important. It’s good if the interval is approximately equal, for example, every three hours. Although some people post every hour to be sure of the timing of publications, this is not entirely the right tactic. It’s better to publish fewer, but high-quality, posts than many, but uninteresting ones. One catchy post can attract more attention and be statistically better than several uninteresting ones. Moreover, some users are annoyed by too many posts from one group.

One could answer that the best time to post is when the people you want to show the content to are online.

This would be a simple answer, but not a useful one.

Unfortunately, it is difficult to give a definite answer. For different areas of business, this may be different days and times of day. It all depends on the platform you are using, how your target audience interacts with that platform, the region, the type of content (entertainment or serious), and your goals (clicks or shares).

Take this data into account and it will help you determine your ideal time to publish content.

Best time to post on Facebook

People log into Facebook with... mobile devices, and with desktop computers, both at work and at home. How is social media used? the network is entirely dependent on the characteristics of the audience.

Facebook- it's 15.00 on Wednesday. Also, the optimal time includes 12.00-13.00 on Saturday and Sunday, and 13.00-16.00 on Thursday and Friday.

From 13:00 to 16:00 on weekdays the best click-through rate is observed, and towards the end of the week, on Thursdays and Fridays, the engagement rate is the highest.

On Fridays, Facebook traffic increases by 10%. Since people feel happier on Friday, experts advise posting upbeat, upbeat content to match the audience's mood.

The worst time to post on Facebook is on weekends between before 8am and after 8pm.

Post frequency

It is recommended to post at least once a day. Although, again, this depends on the type of content and characteristics of the target audience. In addition, it is worth regularly monitoring the reaction of your audience and promptly responding to questions and comments posted on your page.

Best time to post on Twitter

Like Facebook, people access Twitter from both mobile devices and desktop computers, both at work and at home. And also its use depends entirely on the audience. However, people generally think of Twitter as an RSS feed, something they can read during breaks at work or on their way to work.

Best time to post publications inTwitter- This weekdays from 12.00 to 15.00 and at 17.00.

For B2B companies, the most successful days for publications can be considered all weekdays, especially Wednesdays, when the CTR is the highest. For B2C organizations, in addition to Wednesdays, the best days are also weekends. According to research from marketing firm CoSchedule, B2B content performs 16% better during business hours, while B2C content performs 17% better on weekends.

It’s worth repeating that the best time to post varies depending on the business area. There are cases where content was successful when published at 2 am, 6 am and 10 pm. Experiment and find the perfect time for you!

Post frequency

The lifespan of a tweet on the visible part of the news feed is quite short, lasting approximately 8 hours. In this regard, in order to consolidate your presence on the feed, it is recommended to post at least 4 times a day. You can even retweet your previous posts if they are still relevant.

Best time to post on Instagram

From the very beginning, Instagram developers assumed that the application would be used on mobile devices. But despite the fact that today people use the Internet anytime and anywhere, they become truly engaged during non-work hours.

The best time to post onInstagramMonday and Thursday can be considered at any time except from 15.00 to 16.00.

As for video, according to research from the marketing company TrackMaven, it is most popular at night on any day of the week from 21.00 to 8.00. Some business areas successfully publish videos on Wednesdays at 19.00, as well as on any day at 2.00. It's worth experimenting with this time.

Post frequency

Analytics company Union Metrics recommends publishing posts as often as possible. According to her research, on average, companies post content on Instagram 1.5 times per day. But there are companies that post every hour throughout the day and are very popular with users.

Best time to post on VKontakte

Similar to Facebook and Twitter, people access VKontakte from both mobile devices and desktop computers, both at work and at home.

The most large number Vkontakte visitors are reached at 21.00. Therefore, the best time to post is from 17.30 to 22.00 every weekday. Also, the optimal time can be considered 13.00-15.00, this is the time of breaks at work, so quite a lot of people are online.

Post frequency

Experts recommend publishing posts at intervals of approximately 2-3 hours, depending on the time of day and the characteristics of your business. You should post more often in the evening than in the morning. But remember that quantity does not always mean quality. Victory will still be rare unique content with high quality images.

Conclusion

However, different social networks may offer you maximum reach and effectiveness at different times. For example, on Facebook and Instagram is better Don't post at the same time. If you take into account multiple time zones, the task of choosing the ideal publishing time becomes even more difficult.

When planning your publication times, focus on where most of your readers and clients live.

When is the best time to post on Instagram?

The best time to post on Instagram is during lunch from 11:00 to 13:00 and after work from 19:00 to 21:00. Most users of this social network access the platform from smartphones, so they are rarely online during the working day.

When is the best time to post on Twitter?

The best time to post on Twitter is during lunch from 12:00 to 13:00. The hours before lunch are no less effective.

When is the best time to post on Pinterest?

The best time to post on Pinterest is from 20:00 to 23:00. This social network is used more often by mothers, which may be why they tend to post late at night.

Saturday is the best day to post on Pinterest. Sunday is the worst.
Office hours are not as popular among Pinterest users. Publications at this time attract less attention.

When is the best time to post videos on YouTube?

The best time to post videos on YouTube is from 12:00 to 16:00. Most viewers watch videos in the afternoon, so this is the best time to post content.

Thursday and Friday are the best days to post on YouTube.
Many users also watch videos on weekends; the best time to post on these days is from 9:00 to 11:00.

Best time to publish 2018

I think that you have seen many times beautiful infographics that talk about when the peak of activity on social networks occurs, which means that at this time it is better to buy advertising, for example, in communities. Most often there is one number, for example “Facebook - 19 o’clock” and that’s it. And what happens with activity all day - not a word. In addition, the calculation method is not described. It is for these reasons that I do not particularly trust such infographics, and I do not advise you to take everything on faith.

So I decided to do my own research for social network"VKontakte". The “Alert Box” plugin was installed in Firefox and configured to check the specified indicators every hour. This number of people online ^(https://vk.com/search?c=1&c=1&c=1&c=people) throughout VK, the number of online participants in World of Tanks groups ^( https://vk.com/official_world_of_tanks), Did you know? ^(https://vk.com/vk.fact) , +100500 ^( https://vk.com/maximplus100500) and of course MDK ^(https://vk.com/mudakoff) .

As already mentioned, the indicators were checked every hour. For convenience, Moscow time is indicated. All pictures are clickable.

As you can see, there is nothing unusual in the activity. At 7 am, most of the users are asleep, only 1/6 of them are online maximum value those. in the morning the audience is 1 million users. After 7 am, the audience begins to actively increase, approximately 1 million per hour, and this continues until 13-14 o'clock, when the daily peak of attendance occurs. As you can see in the graph, there are no serious failures, so I don’t see much difference in what time to publish advertising in public pages (unless it is intended for children under 18 years old, but more on that later), because from 13:00 in the afternoon until 12:00 at night the audience is on the social network.

Moreover, at 22-23 hours the peak of activity occurs. Apparently everyone goes to the site to see updates in public pages, watch a movie and chat with friends before going to bed. After 0:00, the audience begins to fall as rapidly as it rose in the morning - it falls by more than 1 million per hour, and at 5 am it reaches its minimum - a little more than 700 thousand users remain.

Online users in publics

I think among blog readers there are webmasters who buy advertising in public pages and ask the question “What is the best time to post?” The graph gives a clear answer to this question. Let's decipher it. Until 12 noon, the number of online users who have joined the 4 selected publics is only growing, which means it’s worth waiting a little to reach as large an audience as possible. It is also clear that everyone’s height is approximately the same; only the public “Did you know?” stands out. with a sharp jump between 9 and 11 o’clock, but then “MDK” catches up with him and in the future they walk “foot in foot”. Moreover, at the public “Did you know?” the total number of participants is 600 thousand more than that of “MDK”, but the audience is somehow not active (maybe bots?). This once again proves that bigger is not always better. I advise you to pay attention to this (the relative number of online users) when purchasing advertising in public pages - compare the activity of participants. A sharp jump is visible from 21:00 to 0:00 hours, but we already discussed this in the previous chart.

If we do not take into account the dynamics of users (i.e. no one leaves and no one comes), then the average public audience coverage per hour will be 12%, and the maximum will be 18% at 15:00 and 23:00.

Age groups

It is generally accepted that the audience of VKontakte is schoolchildren, and only they sit there. I have to disappoint you - it turns out that this is not entirely true. As you can see, the most online users are in the “From 18 to 23 years old” group, while the “under 18 years old” group showed the opposite interesting results- look at the races of this group. Apparently, the younger generation does not miss the opportunity to run outside with friends. Audiences of all ages reach their peak and trough at the same time. At 11 am, everyone is already online, and at 11 pm they start going to bed.