How to make a YouTube channel design. YouTube channel design
Hello friends!
First of all, I want to congratulate all my readers on the holiday. Thank you women for being in our lives.
Well, now to the point. Today I’m starting a series of articles in which I will talk about how to properly design a channel on YouTube and tell you some tricks. If you are ready, then read below.
So, how to make a design for YouTube so that it really attracts people and people are interested in your channel.
I’ll tell you a secret that the information I want to tell you about today I learned myself recently and your channel It has not yet been completely brought into proper shape, but soon it will be transformed, since there are already certain ideas. (perhaps when you read over time, you will see how my channel looks in a new way).
Where to start designing a channel? First, you need to make a channel icon that will be seen by users who visit the main page. Below in the screenshot I have highlighted the channel icon:
What should the channel icon be? This could be a photo of the channel owner, a photo of a brand (for example BMW) or the product logo itself. You can change the icon by clicking the pencil and pointing it at the icon. The photo itself will need to be changed in Google interface+. Place recognizable photos or logos on the channel icon so that users can subsequently make an association with you.
Let's move on to the second part of the channel design. This is the channel header. The channel header is the rectangular image below the channel icon.
If you are a video blogger, then it is better to focus on the personality in the header, and if you are a company, then focus on the brand or product. It is also advisable to indicate some kind of slogan that will be clear to those who come to you for the first time and the inscription “subscribe to the channel” (this is essentially a call to action). Below in the photo I gave an example of the channel header of Evgeniy Khodchenkov (you can take it as an example).
This is necessary so that channel visitors visit your website, if you have one, and also find you on social networks (I hope I don’t need to explain how social networks are gaining momentum now). You can also change links by clicking the pencil button on the right top corner hats (by the way, the hat also changes in the same way).
Everything is clear with the links. You indicate them and give website addresses, and as for the description of the channel, here you need to write what your channel is about and enter as much as possible keywords, which are associated with your channel. If you are engaged in cooking, then the description should contain the words: recipes, how to cook, delicious, etc.
So, essentially we have set up the channel header. In the next article I will look at setting up the part of the channel that is located under the header. There are also some points that need to be taken into account when asking how to make a design for YouTube correctly.
Let me remind you that this is the first article in the series “How to design a YouTube channel.” For now I think that there will be three of them in total, but maybe more, since there will be a lot of things to consider.
As for YouTube, you can read one of my provocative articles:
Once again, congratulations to all the girls on March 8th. Subscribe to blog updates at the bottom of the article so as not to miss useful information.
Traditionally, a positive video about March 8:
It's no secret that watching your Youtube channel by users brings a certain profit or serves as advertising for commercial and industrial enterprises. And the more views and likes there are, the more income will go to your budget, and your link to the video will be in the top search engine. There are many ways to promote your own channel, one of which is the correct graphic design. This procedure takes a little time, but the results of the work done may exceed all your expectations.
- YouTube channel page structure
- Choice background picture to create your own YouTube channel
- Techniques that should not be used when graphic design channel
YouTube channel page structure
There are buttons and panels on the YouTube page that will always remain visible and not subject to any modification. First of all, this concerns top line with home buttons youtube pages: download, alerts, and search string. All fields that can be edited are located below the specified line.
It is worth noting that the recommended working area of the variable area is 2560x1440 pixels. This fact should be taken into account if you insert a static image (photo, picture, etc.). If the inserted image is larger or smaller than the specified size, it will be automatically edited (may be cropped or stretched), which will lead to not entirely desired results.
You need to design a background (also called a background image, header, banner, splash screen), as well as a logo (avatar) for your channel.
Choosing a background image to design your own YouTube channel
As a background image, you should not choose a picture that you simply like. It is important to choose exactly the background that best matches the profile of the channel. For example, if most of the videos are thematically related to the repair of computers or laptops, a background image with a sea beach will not be useful; it is better to place a photo with a laptop, system unit or computer components.
You can also use special services for background decoration(caps) of the channel.
In order to adjust the image to the required dimensions, you need to use one of the graphic editors, for example, the program Adobe Photoshop, in which you can select the required width without losing proportions. In this case, the image will be reflected exactly as you planned. The image must not exceed 4 MB. In some cases, when conservativeness is required, it is best to insert a solid color or combine the background color with the picture.
Inserting a background image
To insert a background image, just go to your channel and then click the “Add Channel Image” button. In the next window, you can drag the photo to the specified area or click the “select image from computer” button. If you don’t have any suitable images on your computer, you can use standard gallery YouTube hosting video.
Inserting a logo on a YouTube channel
As you know, YouTube is owned by Google. Besides of this service, the company has a social Google network+, own browser and mail client. All these services are interconnected by a common login and password for authorization. In addition, these services also have a common logo. In other words, by inserting a logo on a YouTube channel, it will be displayed in other services. This, in principle, is not a problem, unless the matter concerns the intersection of the commercial and personal sides. Before you create own channel, it is best to create absolutely new profile(register email) especially for the youtube channel.
It is best to use a thematic drawn image as a logo. It should have distinct outlines because the amount of space allocated for the logo is quite small, and if there are a lot of details depicted on it, the logo will rather resemble a blurry spot. For enterprises and companies, the most suitable option There will be an insertion of the company's logo. To insert or change a logo, you need to click on the profile button in the upper right corner and click on “change”. You will then be asked to select a picture on your computer.
Techniques that should not be used when graphically designing a channel
In YouTube, as in any other service, there are certain restrictions that should never be ignored. By placing an image or phrase on your workspace that is unacceptable by the rules, firstly, you will play into the hands of your competitors, your image will be significantly damaged, and in the worst case, your channel will be blocked.
Some of the most significant restrictions are:
- posting pictures with porn elements;
- inscriptions with racist slogans;
- obscene language.
Try to avoid such situations, because it is difficult to gain authority from subscribers, but you can lose it very easily.
Watch the video on how to create a channel:
A stylish and beautifully decorated profile of your youtube channel will help you attract large number subscribers, which will help significantly increase the rating of your channel, your video will be at the top in search engine results, and advertisers will strive to place advertising on your channel, from which you will receive a significant percentage of profit.
YouTube can be successfully used, including for business promotion. The audience of this service for posting and watching videos is huge; any company can find its clients there. In this article, I will analyze in detail the design and creation of a channel on YouTube, because this is where you need to start promoting.
Create a channel
You will need Google account, with which you need to log in to YouTube. Next, in the menu on the left, you click “My Channel” and you will automatically be prompted to create it.
After this, you will have a channel with default settings, that is, without design and description.
How to add a video to YouTube?
After creating a channel, you will be prompted to add your first video.
In addition to downloading videos from hard drive, you have the option to import videos from Google Photos, make live broadcasts, create slideshows or use the built-in video editor. When downloading, please note that you must immediately indicate access. It can be open, restricted, or link only.
After downloading the video, you can edit its settings. Notice in the lower left corner where YouTube suggests improving the video. There is debate whether to use this opportunity or not. Sometimes, after improving the video, the image begins to float and there is a distortion of perspective, which worsens its perception. If you are sure that your video is of high quality, then you should not touch this option. Here is an example of how this algorithm works:
It can be seen that the second option is much better, but the distortion is still noticeable.
Below I’ll talk more about video optimization, but for now I’ll note a few settings that need to be specified when adding.
You can specify the location where it was filmed, which will allow you to find videos in other Google services. Set an age limit, if necessary, check the box for the presence of direct advertising or product placement (if any). Most settings are taken from the channel settings (language, comments, etc.).
The content of the channel is more important than its design, but this does not mean that the latter should be neglected. It won’t take so much time to save it and not do the registration.
You have the option to add a channel icon. For a company, the optimal solution would be to add a logo there; if this is a video blog, then you should add your photo. If this is just an entertainment channel, then you still need to come up with your own memorable logo.
The channel cover can have a size of up to 2560x1440 pixels, however, it is worth considering that different devices it will appear differently. Upload a photo or image and click Crop.
You see a rectangle in the center, its size is 1546x423. The main content of the cover should be placed in this field, as it will be visible on any device, unlike the rest of the image, which will be cropped.
About design templates
You can download YouTube header design templates in PDS format (below via the "Download application" button). This will be an already marked up draft into which you can add images. In Adobe Photoshop, such templates look like this:
About playlists
Playlists are essential if you plan to post a lot of videos in different categories. They encourage users to watch other topical videos and make it easier for them to navigate.
Include keywords in the playlist title, as YouTube indexes them and shows them in searches. You have the opportunity to choose sorting and privacy mode. You can also disable or allow embedding (prohibiting is not recommended).
You can also configure auto-add. There you can specify keywords, tags or description. This is a convenient option if you download a lot of videos. They will be automatically added to suitable playlists.
Sections
YouTube has the ability to create sections to which you can add not only videos, but also playlists or other channels. To do this, click on the gear next to the “Subscribe” button and turn on the “Review” option.
Now on home page of your channel, the “Add Section” button will appear at the bottom. In the settings that appear, you can select the content type and layout (horizontal or vertical).
This feature will be very useful for large channels; small ones can do without it. You can also add a trailer that will be shown to all new users. You can do it like this:
It is recommended to add a short introductory video there that will tell new visitors about your channel or company. Ideally, there should be a short and concise video that will motivate new visitors to get to know your channel in more detail.
Users watch videos on Youtube per month and on average spend more than 1 hour per day on it. Companies cannot afford to ignore this platform as a source of traffic. If your business does not yet have a YouTube channel, we recommend starting one.
The design of a Youtube channel does not play such a critical role as the cover of a business page on Facebook. The video attracts many times more attention than a static channel header. But it also helps to brand the channel, convey a message to users and gain subscribers.
If you already have a great YouTube cover, you should add variety and update it from time to time. We’ll tell you how to do this easily and where to get ideas in this article.
What size is a YouTube banner?
Header sizes depend on the platform. The banner you see on your monitor is significantly different from what you see on your mobile screen. Here's a little guide:
The text should be located in the center of the banner, then it will not be cut off on different devices. If you want to add a logo to it, place it in this “safe area”. Follow the recommendations from Google:
- Minimum uploaded image size: 2560x1440 pixels
- Size of the “safe zone” for placing text and logo: 1546x423 pixels
- Maximum width: 2560 pixels. Edges will be cut off on different devices.
- Upload file size: maximum 6 MB
What is a good YouTube banner?
A good Youtube channel header is another chance to tell people who visit your page about your company. Therefore the header should be:
1. High resolution
2560 x 1440 is a file large size. Some people watch YouTube videos on TV, so the banner should look good on large screens as well.
2. In brand style
A YouTube channel is an opportunity to promote your brand, but it should be done carefully. Don’t put everything on the banner at once: logo, slogan, call to action and contact information. Place your logo in a “safe area” so that it is visible on all devices. Use your brand colors, fonts and overall style.
3. Relevant to content
It's easy to get carried away with creating a design and sometimes you may forget the main message. The banner design should be relevant to your brand and the content you post.
How to create a banner for Youtube
To avoid creating a Youtube header design from scratch, find a simple graphic editor with ready-made templates. For inspiration, you can look at the collection of themed Youtube banner templates from Crello. To create a banner, select a template, add text and your logo.
Crello very handy tool- you don’t need to select sizes and worry about lack of ideas. You can take a ready-made design as a basis and change it as you need.
7 examples of great Youtube banners
Let's look at good YouTube header designs from famous brands.
- GoPro
Tip: The image should contain objects that represent your brand. If in doubt, add images of people in the context of using your product.
2. TripAdvisor B2B
Tip: use a banner to clearly show the functionality of your product.
Tip: make your banner bright, add personality - this will make it different from others.
Tip: if you can't choose one image, make a collage. Place your company logo or one short message in the “safe area”.
Tip: Remember your target audience. Lego's audience is children, and the designs are designed specifically to attract their attention.
Tip: Read about basic design tips. You will learn how to correctly combine colors, objects and fonts.
Advice: keep it simple. On the LinkedIn banner black and white picture, and the logo is part of the text. Despite the absence bright colors, the banner evokes emotions and is memorable.
Even if you don’t have the opportunity to order a banner from a designer, you can design your Youtube channel professionally. Take an example from big brands, look for ideas among ready-made templates and try it out. Good luck!
If you are seriously working on your Youtube channel and planning to monetize it, then you should pay close attention to the design of your Youtube channel and organize your content in such a way that subscribers can stay longer on your videos and want to receive even more content!
Find out how to create a channel on Youtube, organize content into playlists, post videos and fill out the “Channel Details” page in our article!
How to create a channel on YouTube and design it beautifully
1. How to create a header for a youtube channel. To make your channel visually attractive, you need to design your channel header.
To do this, you will need an image measuring 2560 X 1440 pixels. Moreover, the most active part of the header, which will be visible on a variety of devices (computers, smartphones, tablets) is the area 1546 X 423. It is in this part that you can place the main image and inscriptions for the channel. This is the part that will not be hidden across devices.
The full header image (2560 X 1440 pixels) is displayed only on modern TVs With high resolution connected to Youtube.
The header file size should be no more than 2 MB, jpg format is preferred.
2. Video design. Agree, a video with a man with his mouth open is not very attractive. To create a channel design on YouTube, you should pay attention not only appearance the channel itself, but also the video content located on it.
Give attractive previews to all your videos. You can configure this in the “ Creative studio" You need to upload the image you like to the screensaver by clicking on the “Set as default icon” and “Save” buttons.
This way you can create previews from images with catchy titles for the video, and thus attract even more views!
5. Playlists. Divide all your videos into thematic playlists. Create playlists for each topic you cover on your channel. Organizing the content will have a good effect on the reputation of the channel not only in the eyes of users, but also in the eyes of Youtube, since the video hosting management pays special attention to playlists. And soon there will be new features in playlists.
Now you understand how to design a channel on YouTube. Work with the above five elements and organize all your content.