How to make your own stickers on VK. Ways to get free stickers and emoticons on VKontakte

For artists, designers and animators, creating stickers can be a stable source of income, but many users have no idea how to add stickers to VK so they can buy them. Today there is a proven way to add your own stickers, but for this you need to fulfill a number of requirements:
characters must be original - copying ideas from other Internet resources is prohibited;
come up with at least five different stickers with one active character;
be sure to become a member official group VKontakte - https://vk.com/vkstickers.

If you have a desire to create and distribute your VK stickers, it would be a good idea to start by observing how other Internet users react to your creativity. To do this, use the free online Telegram application. Unlike the social network VKontakte, here you can add your own stickers without undergoing mandatory moderation. If your friends and subscribers appreciate your creativity, you can safely offer your own set of stickers to the VKontakte administration.

submitted by Do it with your hands 13.07.2017, 13:28

Most often, novice artists, designers, or simply lovers of fine art use to create “social” stickers. special programs or online resources. If anyone doesn’t know how to create their own stickers, be sure to pay attention to the popular graphic editor Adobe Photoshop. But it’s not always the case that designer stickers undergo “natural” selection. The VKontakte administration gives more preference to manual work. At the same time, even highly artistic stickers must be created in accordance with certain requirements. If you are sure that with the help of the program the stickers will turn out no worse than manual pictures, then send them to VK for moderation - maybe they will make an exception to the rule just for you.

5 simple rules for successful moderation

You can find a lot on the Internet about how to make stickers like in VK. useful information. Usually it is enough to look at YouTube channel a couple of online lessons to understand all the intricacies of the creative process. However, few people tell you how to successfully pass moderation on VKontakte. We bring to your attention five basic rules that will help put this idea into practice:

Work must be sent for review to PNG format, in this case, a sticker size of at least 512x512 pixels is allowed;
Choosing a character is the most responsible and important point in the process of creating stickers. Your “heroes” should not have any external resemblance to previously drawn characters that have already been added to the VK sticker store or used on other social networks.
When creating the first test case, which must contain at least 5 unique stickers, you don’t need to draw several different characters at the same time. It’s better to work well on one “type”;
It is highly undesirable to overload drawings with small graphic elements. Visually, they are difficult to perceive;
It is prohibited to use popular cartoon characters or heroes as a “base” for stickers. computer games, because this is a copyright violation.

Funny, relevant, embarrassing - we bet you have a lot of different stickers in your arsenal. And we are sure that you love it when new people appear that no one has seen yet. You can quietly add them to yourself, send them to general chat and become the king of a cool new sticker pack that the entire department will use.

What is all this for? The editors of Rusbase decided to find out how and who makes money on what everyone loves - on stickers (and whether this is even possible).

Bonus! In the end, we collected the largest selection of stickers for Telegram from brands.

Is it possible to make money on stickers?

You can add your stickers to Telegram, VKontakte, ICQ and many other instant messengers and social networks. While I was collecting information for this material, I came across, the author of which released stickers for, thanks to which he planned to earn millions, but it ended with 100 dollars. That’s how I realized that everything in the sticker market is not at all easy.

That is why I turned to those who understand this topic. Namely, to the press services of the VKontakte, Odnoklassniki, Facebook platforms and to the illustrator Konstantin Brilevsky, who, in fact, makes money from stickers (you are definitely familiar with his stickers with a lazy sloth and a tired panda).

So, how do platforms work with stickers...

1.Telegram

In short: everyone who knows what Telegram is can upload their own stickers to the messenger, the possibilities are limitless, freedom is free. As a result, there is no money (although not entirely).

Commentary by illustrator Konstantin Brilevsky

“A professional illustrator can make money from stickers on Telegram. I collaborate with Telegram, creating official stickers for them. Information about the cost, as far as I know, is open.

Pavel Durov wrote about this. Telegram pays $80 for one sticker. This, as far as I know, is more than what other Russian-language platforms offer, but is comparable to foreign platforms.

Sloth stickers now have 260 thousand downloads, which is not that much. But I often meet people who say they use my stickers. It's very nice.

Typically, illustrators make one set of stickers per month. But I’m working on my project at the same time, I don’t have much time, so there are only four of my sticker packs in Telegram. Here they are."

2. "VKontakte"

In short: You can upload your stickers, you can monetize them and earn money, but there is moderation from the social network.

Comment from the VKontakte press service

“Most of the VK stickers are created by friendly illustrators who have been working with us for several years. But anyone can offer stickers. Our employees study the proposed works and contact the authors if the stickers meet the requirements and interest you in their idea.

As for money - we have different models payment of stickers to the author. Everything is individual and depends on many factors. For example, the difficulty of drawing and developing a character.

In addition, from time to time we have commercial stickers from companies as part of special projects. Their cost starts from several million rubles, they are available only to the most famous and iconic brands.”

Addition from illustrator Konstantin Brilevsky

I don’t create stickers for brands now, there are different requests famous people They ask us to make them personal stickers. But I usually refuse because I have a lot of workload. I'm interested in creating my own characters.

Here are my favorite commercial VK stickers:

In short: There is no option to upload stickers to the platform yourself. The social network itself orders sticker packs from illustrators.

Commentary from the press service of Odnoklassniki

“We upload message stickers ourselves, but actively use them as a marketing communication tool. Upon request, we give brands and partners the opportunity to make their own sticker packs.”

Case 1

Stickers for the Jacobs Monarch special project in Odnoklassniki

Case 2

This spring, the TV-3 channel used a special sticker pack in OK to promote the new season of Twin Peaks. The channel launched a flash mob on Odnoklassniki, the reach of which exceeded 200,000 people, and in addition to this, it offered users stickers with famous phrases from the series.

Stickers for the TV-3 special project in Odnoklassniki

By the way, about ICQ...

4. Facebook

In short: we couldn't find open information about how you can make money on stickers in, although there are many questions from users on this topic.

Here are screenshots from Facebook business where users are asking questions but not getting answers.

Translation:– Can I upload/sell my own stickers? – I searched for an answer to this question for a long time, but, unfortunately, no one could answer it for me. Don't waste your time, because everything is paid for...

Translation: – I created a sticker pack and want to sell it Facebook Messenger, so people can buy it and send it in their messages. Is this possible? If so, how? If not, why not? – There was no answer.

External press service Facebook At the time of publication of the material, she did not comment on the possibilities of interaction between the social network and the messenger regarding stickers.

How much do custom stickers cost?

It is clear that you can strain a designer you know, a colleague who knows Photoshop a little better than you, or, in general, make funny memes on your own that are not so beautiful, but rather funny. But you can also order your favorite one for yourself. How much does it cost?

I asked Google about this, there aren't many suggestions, but there are some. This is what seemed most acceptable to me after a little research:

The Kwork freelance services store offers make personal 12 stickers in raster graphics for 6000 rubles.
On YouDo you can find requests and offers of various prices. Approximate price range: from 500 rubles for 12 memes to 5000 rubles for several stickers. Carefully study freelancer portfolios.
VK group "Stickers for Telegram" . Enough large group, almost 10 thousand participants, in which new sticker packs are posted daily and exclusive stickers are offered from 15 rubles apiece. We are talking about memes that are made from photographs.

If you are a brand, then everything is more expensive for you

The cost of stickers that brands order is significantly higher. Rusbase told about this graphic designer Roman Gauz.

“You definitely have to make money from stickers. My sticker pack in Telegram is called “Stickers from Romochka”. There is a lot of swearing and snobbery in it, but that is what attracts people. On at the moment the statistics indicate that 259,840 users used it! On average, 1,000 stickers are used every day.

What is important to me is what emotions the stickers should evoke, and that that in response to my sticker, the interlocutor can also attach my picture without leaving one pack.

I once drew a sticker pack for a client, the amount of the entire sticker pack with my creatives was within 50 thousand rubles. But no more similar orders were received.”

Conclusion. Who makes money on stickers and how much?

Option 1. Illustrator creates stickers - platform buys

The creator of the sticker pack can offer his work to the platform. The cost is negotiated with each individual separately. But $80 is considered a good price for 1 sticker, which is what Telegram pays.

Option 2. Illustrator creates stickers - brand buys

Many brands want cool, funny stickers. As a rule, they turn to illustrators for this. As with any creative work, there is a serious range of prices. From offers on social networks - 15 rubles for one meme - to serious work graphic designers, which can be valued at 50 thousand rubles or more.

Option 3. The brand creates stickers - the platform places them and receives money for it

Platforms make money on branded stickers thanks to special projects. We are talking, for example, about the placement of commercial sticker packs on the VKontakte and Odnoklassniki platforms. The cost of such special projects costs brands several million rubles.

Option 4. The platform buys stickers from the illustrator and places them in its sticker store - the platform makes money when a user purchases a sticker.

For example, on VKontakte the cost of one paid sticker pack for a user is 63 rubles.

Bonus! A selection of the funniest and most useful stickers from brands

1. Firstly, here Rusbase stickers

Here we are talking about the fact that Rusbase is sex. Well, in general, about who is who among us. True, in the 2016 version.

2. Stickers "Doctor at work"

One of the funniest collections, where the only character is the real chief accountant of the company, who clearly has a great sense of humor.

3. Stickers Rocket bank

Lots of interiors, swearing and characters. We don't know who Suren is, but the stickers about him are funny.

4. Stickers "Yandex.Money"

A conceptual sticker pack in which all stickers are listed with prices. For example, a mandate costs 1 million rubles.

5. Stickers based on the program "My street"

We have no information whether the Moscow Government is the official customer of this sticker pack. But this does not make it any less topical.

6. Stickers Jami PR

White on black – stickers for every working day.

7. Stickers Pichesky

Continuing the office theme, here is another set that will come in handy at work.

8. Stickers "Yandex.Music"

When you want to sing and drink to love.

9. Stickers "AGT-Yug" for the “Silver Archer South” award

A funny sticker pack that is perfect for commenting to a friend about what is happening at the conference.

10. Stickers Situation center of the Moscow Department of Health

And in the Department of Health everything is like in a regular office. The same everyday life with presentations, unfinished assignments and a very lazy day off.

11. Stickers HYDROP

A startup also needs stickers. A funny pack about how difficult life is for cosmetics that care for clothes and shoes.

12. Stickers "Vedomosti"

And finally, something fresh. Quite recently, skickers from Vedomosti appeared - we like them.

If your stickers are not included in the selection, leave a link to your pack in the comments - we’ll study together!

Stickers first appeared on the largest social network on the Runet in 2014. Since then, they have become an integral part of communication for most users. Unlike regular emoticons, stickers are not only larger in size, but also more colorful and varied. The developers have even released entire series dedicated to funny characters or specific topics.

For example, such VKontakte stickers as Hamster Senya or Cactus Kolya, New Year's company or Beach season are popular among users.

Questions:

How to add stickers to VK?

Where can I insert stickers in VK?

Sticker categories

You can get VK stickers through browser plugins. But, as a rule, each extension includes only a small number of stickers dedicated to one, sometimes two or three topics. Of course, you can get by with those that are built into the social network message menu, but there are very few of them, and some are even paid.

We suggest adding this page bookmark so you always have access to everything cool stickers. For convenience, we have divided the smiley stickers into categories - this makes the search much easier the desired picture. All you have to do is download the image you like and send it to a friend - minimum movements and maximum comfort.

This set will certainly be useful to active users who are accustomed to cheerful communication on the Internet, and who are tired of the standard “fruits and vegetables” and yellow faces. With new stickers, you can attract attention in your post, enhance the effect of a witty answer in correspondence, and simply surprise your friends (after all, they don’t have those).

Also, this page will be useful to those who have already tried to download stickers for VK as a plugin, were disappointed in the meager number of pictures and were confused by the slow operation of the browser. After all, whatever you say, extensions affect the speed of the browser, even if it’s fast

Creativity & Hobbies

Creating a character for VK stickers

AHA-HA-HA! This is one of the crazy goals, but who knows. In any case, I want to make a set of stickers for myself with my favorite character and send it through a script that simulates sticker pictures. You can try your luck and try to sell this character - who knows?

Actually, a little about the character

Touching, open, kind and insidious... Onion Onion!)))

About drawing tools and drawing structure

I will use Paint Tool SAI in my work; I like this simple and at the same time powerful graphic editor. Plus - there is also vector editor, which I will also use in my work. The character's color is two colors (dark and lighter in tone). An example of the implementation of the work - a picture of the goal :)

The size of one picture is 512 x 512 pixels.

Work plan

Analyze stickers on VK, determine direction, style, select groups of “emotions” that stickers reflect
In parallel with point 1, select various pictures with emotions. Suitable for both anime/manga and American comic book format. Emotions for various character traits and emotional situations are important
Together with point 2: find popular harmless memes, try to fit them into emotions. Meme = emotion
Distribute the received emotions into 10 groups of 4 pieces in each category (1 group = 1 emotion, which spread over 4 stickers)
Make raster sketches of each emotion
Work on the sticker “until it’s perfect”
Show the sets to your friends and here, on smartprogress, listen to criticism and evaluate the reaction of those around you
Test stickers on VK (send pictures and see how it will look)
Convert set to vector graphics using Paint Tool SAI

That's it, finish. After these events, send them to VK for trial, and in case of failure, don’t even be upset, on the contrary, use them yourself as stickers :)

Goal Accomplishment Criteria

I learned how to make such characters - invaluable information for the future, and also tried my luck with a character for VK stickers

VKontakte is changing the model of working with artists - authors of stickers. Now the administration of the most popular Russian social network will pay them a percentage of the sales of such pictures. Izvestia was informed about this by sources familiar with the plans of the social network. The VKontakte press service confirmed the information.

In the near future, we will indeed open our sticker store to third-party artists, with whom we will share profits. But we will announce the details later,” VKontakte press secretary Georgy Lobushkin told Izvestia.

Stickers (English sticker - label, sticker) - pictures that express the user's emotion. Essentially an enlarged version of emoticons. They appeared on the VKontakte social network in March of this year and are both free and paid (about 60 rubles for a set of 16 or 24 pieces). Soon after the launch of the new service, the social network announced a competition for third-party artists to create stickers - they began to buy works from the winners of the competition.

Now the procedure is simple: you name the price, the social network agrees with it or offers its own,” says Valery Matyukhin, winner of the first sticker competition for VKontakte. - If agreed, a contract for the alienation of copyright is signed.

According to Izvestia’s source, now social network wants to reconsider the terms of cooperation with artists. VKontakte will still offer the winners of the competition, which should be announced within a week, to cede their copyright. But now the artist will not receive a one-time payment for his work. Instead, he will receive a percentage of sales - what exactly is still unknown.

According to Sergei Kravtsov, CEO of the online messaging service 4talk IM, the optimal ratio would be 50:50.

Anything less is simply not interesting. Everything should be fair here. The question is how the social network will promote the works of artists, added Kravtsov.

Izvestia’s source noted that large communities on the social network are being considered as promoters. According to the head of MDK (one of the largest communities on the VKontakte social network) Roberto Panchvidze, they approached the network’s management with a proposal to give them the opportunity to promote the most popular stickers among their users.

It would be interesting for us to create a base ourselves that we could promote on behalf of our site and share income with the social network. A set of stickers costs about 65 rubles. It is not yet clear what kind of moderation there will be, how copyrights will be distributed,” says Panchvidze. - Emoticons used to be popular, but now stickers - new look communication between young users. The more there are, the more opportunities the user will have to quickly respond to comments. From 10 to 30% of sales - this would be quite logical for artists or the owner of the site.

Kravtsov believes new model VKontakte is interesting. But he doesn't know if it will become popular.

The artist sometimes fears that he will be deceived, says Kravtsov. - There must be a report on the profit received and the number of downloaded works. It is also necessary to explain how the money will be transferred to the author.

Matyukhin also believes new system settlements with artists are interesting, but in the future.

Regular income is attractive, but I don’t know the level of sticker sales,” he explained. - Therefore, a one-time payment for work done is a good option.

The Odnoklassniki social network does not yet provide for sending stickers in messages. There are paid emoticons here - unlike VKontakte stickers, they are not purchased forever, but for a certain period, for example, 25 days. In April 2013, stickers appeared on Facebook, where their use is completely free.