How to create groups in contact. How to create a good group on VKontakte

Greetings! Come on, tell me, how many of you have thought about how to create a VKontakte community and monetize this enterprise? I am sure that among you there will be those who tried to become the owner profitable group on the social network, he may even have filled it with content and designed it, but he never achieved the popularity of his brainchild and failed to promote it. That is why I decided to devote today’s article to how to promote a VKontakte group from scratch. From my review you will get a lot of interesting information, learn about what you need to do to the group flourished. All advice will be practical, and you can immediately apply them without delaying long box called "Tomorrow".

Why are we doing this?

So, I would like to start with the fact that on the Internet we can find a huge variety of all kinds of public pages with different thematic focus. However, profitable in this diversity there are only individual units. I think you all understand that the scale of the project primarily depends on the efforts of its owner, the leader who leads his caravan through the endless desert of possibilities. The amount of capital calculated for the creation and promotion of a VKontakte group, in in this case are a secondary factor.

Well, imagine, you decided to whip up a resource, recruit subscribers to it, and now you’re sitting, waiting for the money to start flowing. I advise you to roll up your lip and wipe away the drool. Nothing in this world falls from the sky(and what falls usually does not bode well).

To earn a couple of pesos, you will have to use your head. First of all, think and decide for yourself, what exactly do you want to do? That is, decide on the topic your community. I offer you several options from which you can choose the one that seems most attractive to you:

• earnings from advertising and affiliate programs (in this case the topic is absolutely not important);
• maintaining a personal blog;
• creating a resource dedicated to your hobby(this could be finance, music, dancing or anything else).

Socelin for getting high-quality public subscribers

Detailed instructions for creating a community from A to S

Creating a VKontakte group from scratch

Setting up a group

Since we have more or less figured out how to create a community in contact absolutely free, I think we can move on to its actual settings. To do this you need to do the following:

Promote VK pages and publics using Brobot

Registration

Since you and I are interested, we need to make sure that in our community there is sufficient number of participants. From design quality group will depend on its attractiveness in the eyes of users, and therefore I suggest moving on to this activity:

1. Upload a photo (avatar) to your community. Please note that the photo parameters must be 200*500 . Edit the photo and thumbnail, and then save the result.
2. Download links, leading to your website or other thematic community. Don’t forget to leave your subscribers your Skype, telegram chat link, Instagram page and YouTube channel. Edit all names and save.
3. If you are really interested in how to create a popular group in contact, then do not ignore this important point How " Latest news" Edit this block regularly, do not neglect the importance of fonts. Before saving the result, preview the page.
4. In the section " Discussions» add new topics that will be useful to your readers.
   
5. Add videos to your project. It will be great if the videos are filmed by you and posted on YouTube. This way you will increase traffic on the channel.
6. When performing, remember that the sale of goods in it will be effective only if the “Photography Albums” are well maintained. Upload photos high quality, make a detailed description of the product being sold, under each photo indicate the price of the product and a link to the seller (administrator or manager).
7. To the section " Documents» you can download useful instructions and manuals. Owners of online stores can keep price lists or lists of services provided in this section, for example.
8. Don't forget about regular interactions with your subscribers. Conduct surveys several times a week and encourage people to express their opinions in the comments. It’s very good to use when expanding a group’s audience. promotions and competitions. They can be carried out once a month, for example.
9. For those who plan to do business in their group, you need to take care of adding products with a clear name and detailed description . Remember that the demand for a product will depend on how attractive the photo of this product is. Each product must have reasonable price, which also needs to be specified. Don’t forget to indicate who/where to pay for the order, in what form the payment takes place, how and where delivery is carried out, as well as what guarantees you give to your customers (cash on delivery, exchange option).
10. If you wish, you can change the group and make it a public page. If you don’t know what the difference is between a public and a group, I advise you to read a separate article dedicated to this issue.
11. Create in a group convenient menu, make navigation easier. To do banner and wiki menu in the community I turned to specialists in this topic, if you need it, ask in the comments or write in a personal message - I’ll send you a couple of guys who are doing this. I decided not to waste time doing it myself, but there are a lot of manuals and articles on how to do these steps yourself on the Internet. You can use a search engine and check.
12. And, of course, take care of the quality of content. Please note that in the group, commercial posts must contain photographs and make up no more than 50% of the total material you publish. To increase the number of subscribers, pay attention to posts with fascinating information, do not forget that people are attracted by fun and a good sense of humor. Information presented in the form of images is more attractive.
    
13. So that clients trust you more and, as a result, advise their friends and acquaintances, provide them with the opportunity to leave feedback about your work. To do this, you can create an appropriate topic in the “Discussions” section. Offer discounts and small gifts and bonuses to regular customers.

Collect target audience for business with Pepper.ninja

How to manage a group?

To make adjustments to your community at any time, you just need to click on the three-dot icon located under your group’s avatar. In the window that opens you will see the categories:

1. « Information", where you can edit the description, name and other fields at any time;
2. « Participants", which contains full list all subscribers of the group;
3. « Managers" Here you can add new or change the access rights of existing community administrators and editors;
4. « Blacklist» - a place where you can block unnecessary subscribers or persistent violators of the rules of your group;
5. « Links»;
6. « Community Statistics" This category is one of the most important and contains data on:

• Group attendance– the number of unique visitors, views, characteristics (age, geographic location, gender) of the audience that is interested in your group;
• Audience reach, which looks at your community’s posts in the “My News” section and data about your subscribers;
• Activities– actions of subscribers, reposts of your posts and reactions of other users of the social network to this data.

Results

Now that you know everything about how a VKontakte group is created, you boldly You can start implementing your own selling platform or increase the conversion rate of an existing community. Remember, your every action and decision affects how your subscribers treat you and what impression your resource makes on them. Don't stop there, be open to experiments and see you soon!

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Popular VKontakte group: rules for creation, design and configuration

Rules for creating a group in contact

IN lately When VKontakte public pages were introduced, there was a wild rush to create them. The public posts were made haphazardly, without enthusiasm and about everything under the sun. Naturally, huge competition appeared and those who were luckier or smarter began to crush small public pages and capture the market of visitors. The fruits of this struggle can now be seen on VKontakte. 20-25 groups of 1.5 – 2.5 million, which drive the main flow of traffic, both user and monetary. And the owners of these groups travel all over the world, and most likely will not work again in this life.

Rule one: Everything depends on the topic.

You will say: " Well, it’s already clear that it’s popular and should be done, it’s simple”, but in fact this is the intrigue of choosing a public topic. It’s like a double-edged sword; you can choose a popular topic, which, if properly promoted, will begin to generate income, or you can create a public page with an emphasis on the future and gradually develop it.

And, not surprisingly, the first case is less workable, because everything popular has already been taken apart, which means it will be very difficult "break off" a piece of the visitors' overall pie.

My advice: Create a public page with an eye to the future, but if you feel strong enough, create a public page on a popular topic, however, your chances of success will tend to 0.

Rule two: Create a public page (public), not a group.

I won’t write much here; I’ll turn to statistics. Let's take popular communities, publicand the group, both projects on the topic of humor and comics.

Comparing the founding date, the number of users and the average number of likes per post, you can understand that groups are becoming obsolete, and public pages, on the contrary, are taking their place in the sun. But, in truth, usability, in other words, ease of use, played a role here. After all, using public pages is much more convenient than opening a cat and looking for your group. These split seconds, which seemed like an instant, played a cruel joke on the groups and drove them into the grave.

Rule three: You only need targeted visitors.

Remember: any type of acquisition of public subscribers is an extremely ineffective activity, because in this case, visitors are indifferent to your content, they are only interested in the money that you pay them for joining. This layer of subscribers will be dead weight in your group, and you will be surprised at the small activity of the public, and therefore at the small income.

Therefore, make the public interesting, so that they not only want to come back to you, but also recommend you.

Rule four: Content is the king of the public page.

Content is the content of your public page, its filling, and whether it will be sweet or not is up to you to decide. Under "sweetness" I mean the content of the public page is interesting and relevant for users, but you have to be careful "sweeten" and then nothing good will come of it.

Let's look at an example:

Let's say you're doing a public service on humor. The competition in this area is off the charts, but in reality the niche is shared by only a few public pages. They differ from everyone else by having unique content, and this makes them leaders. After all, as you know, people always need to be given something new, we quickly get bored with everything and we need to focus on this in our content.

True, be prepared for the fact that your content will be copied and pasted, and the more you do something new, the more people will steal from you. Therefore, keep the share of unique materials around 30-35% of the total number.

Rule five: High-quality logo.

Countless times, all of us sitting on VKontakte paid attention to the change in the avatar of our favorite group. And oddly enough, the new logo always looked more attractive than the previous one. Of course, most likely this is due to boredom with the old picture, but this is not only the case.

Firstly, changing the logo is a key point in the public redesign. It is done when the old one has already become boring and a decrease in the activity of subscribers is felt. The same rule applies here as with unique content, people constantly need something new.

Secondly, the logo of a public page is a key factor in its memorization and adequate perception. In other words, if you have two identical groups, but the first one will have a high-quality logo that you ordered from professionals, and the second logo will be presented "art" in Paint. Then, other things being equal, the growth of the first public will be much faster than the second.

Don’t even think about making your logo using copy-paste, because even though it’s not SEO, people won’t appreciate it. Remember, you always need to do something new, otherwise forget about big profits.

My advice: If you don’t have the money to order a logo from professionals, but with Photoshop you "to put it mildly" If you’re not friends, you can use logo creation services. They are simple and practical, and with experience, the time spent creating a logo in these services will be tens of minutes.

Rule six: You need your own chip.

You will go around a bunch of stores, listen to dozens of consultants, maybe even conduct a market analysis and calculate the most favorable phase of the moon for a purchase, but all this fades if the supermarket gives you a discount or promises a bonus on the purchased product. Am I right? You will make your choice in favor of a more attractive option and, all other things being equal, pay the check.

This is a typical situation when stores use a variety of features to attract customers. But we are not talking about marketing and sales theory, but about the basics of SMO. Therefore, let’s look at our niche from the angle discussed above and get some interesting statistics.

Therefore, already at the stage of initial promotion, you should think about the feature of your brainchild. These could be evening chats in the comments under a certain post, where a prize is awarded for the best line. There may be competitions for photographs, the best comics or melodies. In general, in creating an interactive experience, your only obstacle is your head. Therefore, think and create something new and interesting.

Rule seven: "Nerves of Steel".

If you do, you live, if you dream, you are stupid and will die without living.

I’ll say right away that this rule does not apply to the creation and promotion of groups and public pages on VKontakte, and if it does, it is indirect. But it is no less important than the others, I would even say that this is the key rule

The point here is simple, you need to understand that in order to do something great you need to do something that is passable. Just understand that you cannot achieve your desired goal immediately and quickly, and if you can, then this is not the right goal.

Yes « contact » - a place of easy money, however, easy only for those who are in the know. But if you have nerves of steel, iron endurance and great motivation, join the fight and you will succeed.

Related video: Tired of a lengthy article? - Look at the mesmerizing landscapes of night cities.

Whatever the goal of the user or several users, since groups provide the opportunity for collective management of the community, the number of participants and visits to the group " VKontakte» directly depend on the active actions of the owner to promote it. But now we will touch on a narrower and more fundamental topic and look at: how to create a group in VK.

Creating a community in vk: step-by-step instructions

Let's move on to the practical part of the story so that we can finally try it once rather than read theoretical verbiage:

Step 1

Open your page " VKontakte" For example, it might look like the image below.

Step 2

In the left context menu select the item “” and click on it with the left mouse button.

Step 3

We get to a page with a list of communities in which you are a member, as well as invitations to various groups from your virtual friends. Here we find the treasured button, which will open new horizons for us virtual reality, with a rational approach, allowing constructive changes in physical reality. And with a destructive approach, you can lose an extra couple of hours on the social network every day. Click on.

And now again, a little theory, and then we will continue with the practical implementation of the task. While we were mindlessly clicking with the goal of creating and creating, we didn’t think: why do we need all this? Well, since our story is useful, then let the group be useful for people. And she will talk about recipes and secrets of preparing wild plants in the style of the “School of Survival”. Now back to the practical part:

Step 4

A pop-up dialog box appeared in front of us, which requires us to select three criteria for the future community at once.
« Name" The hero of “Captain Vrungel” often mentioned this, so let’s approach the issue responsibly and in accordance with the theme of the group. It is all the more important to take into account that, according to the words in the title this group then social network users can search, and with growing popularity, so can users search engines. That is, if you do not want to go underground, then choosing a name like “Etollrldyarvydati Gtsbmtva” is not practical. Let’s name the community in accordance with the topics discussed in the theoretical part of the article - “School of Survival: Edible Wild Plants.”

Next you need to select the type of community. " Event“We dismiss it right away, since this is beyond the scope of our research. Let's look at the difference between the points " Group" And " Public page " In terms of functionality, the difference between them is small. The main difference is in the way you attract users. When promoting a public page (public page), it is impossible to invite 40 friends daily using standard mechanisms vk. Due to this, if you plan to use manual method attracting participants, then it is more logical to choose a group.

Now click on “ Select a topic" and two options appear: " Community of interests, blog" And " Page, company, store, person" In our case, the first option is optimal and we choose it.

And again appears " Select a topic“- here the choice will be wider. Suitable for survival school " Tourism, travel" In the end, everything looks like this, as shown below.
Click.

Step 5

After this we get to next page with settings.
Here you need to fill in the following fields:

• « Community Description"(welcoming speech to group members and positioning of the community);
• « Group type"(open - everyone can join, closed - they can join after the application is approved by the administrator, private - they can join only at the invitation of the group owner);
• « Community cover"(click " Download" and select a thematic picture);
• « Page address"(you can leave a set of numbers or enter any name from the unoccupied ones in Latin).

Additional information can be filled in as desired. Click Save and you will be taken to the profile of a ready-made personal community.

Now you can move on to posting interesting and educational posts, creating discussions that provoke communication between group members and guests, inviting group members to avoid monologues, and exploring a ton of additional settings.

Building a community using your smartphone

Above we looked at how to create a group in VK on a computer or laptop. However, today everything more people moves to the use of mobile devices in everyday life - tablets and smartphones powered by Android platform, ios or analog operating systems Oh. To optimize the operation of mobile operating systems, developers offer special offers, in which a number of functions are limited or simplified for use on the corresponding gadgets. In this regard, it is important to separately consider how to independently create a group in VK via phone. Striking differences in this issue is not observed and is noted only in replacing the button with the sign “ + ", located in the upper right corner of the interface.

Community Building: Additional Resources

If the option for instructions on how to make a group " VKontakte", described in the first section, seems to you more adequate and convenient, then you can adapt it to use on mobile device. To do this, just log into the social network " VKontakte", without using mobile application vk, but using a standard firewall installed on a smartphone or tablet or downloaded from the Internet.

Conclusion

This article discussed how to create a group in vk. Was brought step by step instructions on its formation. Now you know how to create a group " VKontakte", and it's time to create.

Video on the topic

Social network "Vkontakte" - the most popular service, which is visited by up to 50 million people daily. Activity is largely formed due to popular groups And official pages, where news, music, films, photographs and other entertaining and educational content are published. Services for automatic publishing and programs for promotion allow you to minimize your participation in this process and spend a minimum of time on administering your own resource.

Goals of creating the group:

Group creation process:

1. Click on the “My Groups” tab and click “Create a Community”.

2. Select the community type and name. “Event” is suitable for advertising a one-time event (concert, prom, trip), “Public Page” - for presenting an individual, company, brand, “Group” - for other purposes.

3. In the future, depending on the chosen position, you need to answer additional questions.

4. It is the “Group” class that gives the creator the widest opportunities, so it’s worth focusing on it. You will be able to create original design, use other useful services.

5. Specify important parameters: name, topic, enter a description of the future group. Choose a short address that will make the page unique and simplify its search if the user for some reason cannot find the page. Do not use special characters in the name, as this will complicate the search for the community in the future.

6. Activate the necessary modules (wall type - open or closed, photographs, video and audio recordings, etc.). If necessary, include the group's website and location (this is very important for commercial product promotion and event advertising).

8. The group is ready. Now you can publish any news in your feed, add audio and video recordings, create a virtual catalog by inserting new photo albums, appoint managers, and invite new users to the group.

Group promotion

You can promote your community in several ways:

1. Inviting friends. Previously, the administrator had access to the option of sending invitations to random people. This is now prohibited due to numerous abuses and spam. However, there is a way out - find new friends and advertise the community among them.

2. Buying advertising. You need to select the “Advertise Community” tab, top up your account using the “Budget” section, and then start creating an ad. It can be tied to a specific region (country, city), which is ideal for commercial groups.

You can also use other promotion methods: viral marketing, SEO optimization (in present moment groups with unique content are well promoted in search engines), publishing video materials with a link to your page.

Creating your own group menu

The unique design of the VKontakte community allows it to stand out from competitors and simplify navigation through the group’s materials. However, this task requires a little more time, as well as installation of the program – Photoshop.

1. Log in to group management and make adding content limited (only administrators will be able to perform this action).

2. Now you need to create a picture with future navigation and save it in the required format (GIF, JPEG).

3. Cut the navigation image into separate segments, each of which will become a hyperlink, using the cutting tool, and then save the template in GIF format.

4. If you are too lazy to use Photoshop or you don’t want to install it on your computer, download ready-made templates, of which there are plenty on the Internet.

5. For example, let’s take a universal template made using wiki markup. Its loading is even easier and faster.

6. Click “latest news” and select “Wiki markup mode”, and then paste the ready-made code taken from the template there.

7. To include photos in the code, you need to upload them to an album and then paste them into right place link.

Thus, a VKontakte group can be created in just a few hours of work, and there is no need to spend money on someone else’s work. Not only basic options are available to you, but also your own design, which will make the community unique and inimitable. Answers to any questions can be found on the Internet and on the social network Vkontakte: very convenient and simple.

Instructions for creating a VKontakte group

In this article we will talk to you about how to competently create a VKontakte group. I decided to tell you most of the information personally! Namely, I recorded two videos!
There are quite a lot of reasons why you might need a group. Perhaps you want to promote your own business using social networks or you are considering social media as a platform for building a business

Creating a group or public on VKontakte (technical part)

Video #1
Designed for beginners. In it, I decided to highlight the technical process of creating a group or public:

As we can see, everything is quite simple, we need to perform the following steps:
- Join your groups.
— Start the “Create Group” button
— Select a name for the group
- Choose what we will have, a group, public or meeting.
- Ready!

If you still have questions about the technical part of creating a group after watching the video, ask questions in the comments at the end of the article.

Some tricks for creating VKontakte Groups!

Video No. 2
In this video we will look at the three main steps to create your project.
Namely:
— Selecting a group name.
— Formation of the group.
— Group content (content).

So what should you do after you have received the knowledge? Right! Pin it!
Your task for today:
— Create a group.
— Come up with a title containing keywords.
— Fill the first 30 posts with content.
— Write in the comments to this post: the target audience of your project, the name of your project, why this particular project?

Setting up a VKontakte group

Once the group is created, we need to configure it. The first thing we need to do is upload a beautiful avatar. This is done by simply clicking on the “Add Photo” button in place of the avatar:

Next, go to the “Page Management” section, the link is located under the loaded avatar:

After we go to the “Page Management” section, the following fields will open in front of us:


We do the following:
— First of all, you need to pay attention to the “Page Address” field, initially we are given standard address like “http://vk.com/clubXXXXXX” but we have the opportunity to replace the ending with this address. Let's replace it with ours! For example http://vk.com/uspeshnie_lydi

— We write our name of the group. It is desirable that the title contains keywords.

— Fill out the description of the community. It would be desirable that the keys be registered there too.

— Website, if you have a website, insert a link to it. This will add loyalty from search engines Yandex and Google for your project.
You can also place a VKontakte widget of this group on the site. I explained how this is done in the article.

— Comments can be left either on or off. If you leave them enabled, the activity within your community will be much higher, but then you will have to constantly monitor comments for spam.

— Additional sections, are also installed at your discretion. It is desirable that the group be filled as much as possible with various materials. video, photo, audio, discussion, etc.

And now a little about the sad... Every day hundreds of groups are created on VKontakte and only a few become successful! What's the secret? Why does most of it merge? You need to understand that creating a group is exactly the same business! Do you think it is possible to create a profitable business by devoting 10 minutes of time a day to it? Of course not! 90% of people who start promoting groups think that they can raise their project by investing in it a maximum of 30 minutes a day. I am sure that you will relate to this process as seriously as possible and the results will not take long to arrive!