Quick guide: how to use Facebook. How to use the social network Facebook (Facebook)
Each social network has its own characteristics, functionality and rules of use. Facebook is one of the most popular networks, which provides great opportunities for communication, business and networking with friends from all over the world. Interface Facebook somewhat similar to another one well-known network VKontakte. In addition to communication, here you can display your photos, exchange them, read news, leave your comments and participate in discussions, join interest groups and open groups yourself, listen to music and play games.
How to use Facebook? And what features does it offer?
After registering on this network, decide on the direction of one topic of your account in order to attract more friends with similar interests and make a cover that will correspond to it.
A lot depends on the choice of cover, because many perceive what they see primarily visually, and such a cover will already be your representation.
It is usually believed that people who already know them are added as friends, and in response to a request to add friends stranger on Facebook they cannot always reciprocate, but in this case you will remain a subscriber of this person and you will see his messages in the general feed on home page.
So, if you decide to add someone as a friend, then go to his page and click on the box "Add as friend".
Subscribe to communities and click on their page "Like" You become a subscriber to all his news that will come to you. Let's go to the main page and see what opportunities can be seen on it, and of course we pay attention not to the left panel.
Look through everything that might interest you on it. Starting with the inscription "Welcome", by clicking on which you will be redirected to a page where you will also be offered to find your new friends who are on other social networks in order to join them here too.
The news feed is the same main page on which you can view messages from your friends, subscriptions and leave your messages and photos in the window “What are you thinking about?” Write a message, add a photo if you wish and click the inscription at the bottom right "Publish" and your message will appear on the public network.
Well, if this operation seems complicated to you, then in the next video everything is described in detail.
If you like using Facebook apps, help find good apps The following video will help you.
Other communication tools can be seen immediately after the Facebook logo on the top left side. There are only three of them - People, Messages And Notifications. In the first one you can submit a request to be added as a friend and in it you will also receive a response if you are added. The second will contain your personal correspondence and the third will contain Notifications about various events.
Communicate, express yourself, share your photos and look for friends with similar interests and business partners, meet new people, and learn a lot of new things. All these opportunities are provided to you by the social network Facebook!
Greetings, dear readers! Are you satisfied with your success on Facebook? Are you satisfied with the number of fans on your page? Would you like to increase user activity and get more likes, comments and shares? If you answered yes to at least one of these questions, then you are in in the right place, so read on.
This article is a logical continuation of the article ““, in which I talked about how everyone can easily and simply improve their Facebook page. After you have gone through all 10 steps and prepared the page, it is likely that you will begin to think, what to do with this page now, what and when to publish on it? We will definitely look into this. At first I wanted to fit everything into one article, but there is too much information, so I will devote the next few articles to this topic, where we will analyze everything in detail and consider a lot real examples successful promotion on Facebook.
Before we start thinking about what to post on Facebook to get great results, I want to tell you how Facebook works so you can use this knowledge to improve your page performance. Our goal is not only to learn how to drive a car, but also to understand how it works, so that in case of any malfunction, we do not stupidly look under the hood, but clearly understand what is malfunctioning and how to fix it, so that we can drive on.
Let's start from the very beginning. I warn you that the article will be informative and voluminous, so get ready for a long read and go get some tea and a cookie :))
Introduction: some statistics
If you have a young page, then most likely silence or low activity on the page can cause you irritation and indignation, and sometimes the desire to quit everything and concentrate on something else. I went through this myself and therefore am very familiar with this feeling. When I first started, there wasn’t much information and I had to learn everything through trial and error. Previously, although there was less information on Facebook, the competition in readers’ news feeds was not so high. Think for yourself how huge Facebook is - at the end of last year there were more than 25 million business pages And 1.26 billion users.
Guys, check out the latest statistics here:
Just 4 years ago, the average Facebook user's list of likes included about 4.5 pages, while today their number is already more than 40! The record holders for page likes are US users - on average they like about 70 pages. In the past, pages were not updated as often - only about five times a month, but today the number of posts increased to 36 per month, i.e., on average, pages are published more than once a day. Considering the fact that the user is a fan of about 40 pages, each of which makes about 36 publications per month, then the user’s news feed contains more than 1,440 competing publications per month, or at least 40 per day.
Example from life: I decided to conduct a little investigation and check how many likes I myself and highly active and weakly active friends have. I discovered that I had 78 liked pages, that is, I outdid even the Americans :)) But imagine my surprise when I discovered that most of my friends had far more than 100 likes, and some had more than a thousand. Considering the fact that users also have friends, imagine now how difficult it is to get into such a busy feed!
Of course, it’s not easy to break through, but some people manage to do it. How do they do it?
How does Facebook work?
What publications appear in your news feed is determined by the secret Facebook algorithm. I will not go into details, since this topic is quite voluminous and 10 separate articles could be written about it, I just want to briefly explain what the essence of this algorithm is.
According to Facebook, every time you log into the social network, there are more than 1,500 news items (posts from friends, updates from liked pages, event information, recommended pages, advertisements, etc.) that Facebook can show you. It's clear that no one will view that much news in chronological order, which is why an algorithm is needed to show you those news that should interest you more than others. Thus, out of 1,500 potential posts, only 300 will appear in your feed.
How does Facebook decide what a user might like?
Facebook is constantly looking at how you interact with content:
— how often do you interact with publications certain friend, page or famous person(for example, an actor, singer), that is, if you often communicate with, say, Masha, then Facebook will regard Masha as an interesting person for you, and will push the Publishing Machine higher in your feed, since you show more interest in her than, say, to Pasha. The same applies to pages.
— the number of likes, reposts and comments for the publication from all users and from your friends. The more activity there is on a certain post, the more valuable it is and, therefore, the more likely it is that the post will end up in your feed, especially if your friends have shown interest in that post. Like attracts like, so if you publish high-quality and interesting content that people like, then it will get more and more likes, because because of these same likes, it [the content] appears in news feeds more and more more users.
— how often do you interact with a certain type of content?(regular status, link, photo, video, etc.). Facebook also pays attention to which posts you prefer by liking them, commenting on them, and pushes similar posts higher in your news feed.
Advice: This is why you should publish a variety of types of content, and not concentrate only on images, as many do and are very mistaken. By publishing the same type of publications, for example photos, you are missing out on those fans who, for example, interact more with simple links or statuses, since photos will appear much less often in these people’s feeds.
— how often do users want to hide your posts?(no matter personal or publication pages) or worse, report them as spam. This algorithm element was added less than a year ago, encouraging pages to publish content best quality. Previously, negative reviews were simply not taken into account, but now they have a fairly large impact on whether your news will appear—or, more precisely, not appear—in users’ feeds.
I wanted to briefly talk about the algorithm, but it’s impossible to do so briefly. I think that's enough important information, so you, as a marketer, need to have an understanding of how Facebook works. The algorithm is constantly updated and supplemented, so you need to be aware of such updates in order to use them for the benefit of your page and achieve best results than competing pages. If you are interested in this topic, you can also read the following articles:
With the algorithm at this stage, I think everything is clear. Now I want to talk to you about statistics, or more precisely, their most important indicators that indicate the success of your work. Unfortunately, many marketers are confused about what is truly important and direct all their efforts in the wrong direction.
Facebook statistics: what should you pay attention to?
Very often, page managers set themselves the goal of having as many fans as possible on the page. Of course, we need fans, otherwise why would we even need a Facebook page? But fan to fan discord. Sometimes it's better to have 10 fans who actively interact with your page than 1,000 inactive fans who don't care about your page, so to speak. Honestly, I never understood why some managers buy fans, buy likes and comments? These are all very short-term strategies that will not bring much benefit to your page or your business.
Think about why you need a Facebook page?
You must have some specific goal, otherwise all your efforts will not bring the desired results and you will simply get confused along the way. If you have a store, then most likely you want to attract more customers and, accordingly, increase sales. If you have an organization or association that helps those in need, then you probably want to attract more attention to your activities and, thereby, receive more resources for its implementation. If you are a singer or an artist, then you probably want to have more fans of your talent and be able to sell more CDs or paintings. Whatever one may say, behind any Facebook page or Twitter account, there is one ultimate goal - to sell more. Everything else is just methods that, sooner or later, should lead to the desired end result - increased sales / conversions. How can you sell more? The options here can be different: attracting the attention of potential customers, increasing the loyalty of existing customers, increasing the frequency of sales, etc. Here you decide for yourself what works specifically for your business or organization. Unfortunately, many people very often forget about the final goal and all activity on Facebook is aimed at getting “likes”, where everything stops, since sales do not increase and in the future such a strategy leads to the conclusion “Yes, this Facebook of yours is nonsense.” dog! It doesn’t work for the hell of it!” I’ve heard this a thousand times, which is why I want to draw your attention to such a development in the scenario so that you avoid the same fate and so that you don’t have to redo everything after being disappointed and spending a lot of time and money.
So, always keep the focus on why you need a Facebook page and as soon as you notice that things are not going as well as you would like, be sure to remember the main goal and think about the best method to get to it.
The indicator you should pay attention to is not likes on the page, but user engagement and one more metric, which you will learn about below. As I said above, engagement determines the likelihood of a publication getting into news feed users. There is a simple pattern at work here: the greater the engagement among users in relation to a post, the more likely it is that new fans will see the post, which, in turn, will increase engagement again, and so on, until the post becomes outdated.
What is engagement?
Involvement can be of two types:
- Engagement on a specific post. It is not at all difficult to calculate it (see formula below). IN new statistics Facebook calculates this metric automatically, so all you have to do is analyze it.
- Engaged Users, i.e. the unique number of people who clicked, liked, commented or shared your posts within 7 days.
You can find this metric on the main Statistics Overview page.
The number of engaged users alone does not give anything, so it needs to be correlated with the number of fans of the page. In the example above, I provided a screenshot from my new Facebook page. As you can see, the page has only 30 fans so far, and the number of engaged users is 13, that is, the engagement is about 43%, which is a very good indicator.
One more important metric The one I want to draw your attention to is the Discussed metric.
What does the “People Discussing This” metric mean?
The “Discussed” metric is public, meaning that every visitor can see how popular your page is by looking at the “Discussed” label, which is located under the page title.
This metric is much larger than engaged users, as it includes more elements. But first things first. Let's start with a definition.
"People Discussing It" = Engaged Users(likes, comments, reposts, everything except clicks) + Other page activity(mentions about the page, location marks (check-ins), user publications on the page, etc.).
“People Discussing This” includes all interactions with the page other than clicks (which counts as engaged users but is not counted in the “Discussing” metric):
- new “likes” on the page;
- publications on the wall of the page;
- post likes;
What is FaceBook?
The FaceBook social network was developed in early 2004. In the same year, it was implemented by Mark Zuckerberg. At first, the site was called “TheFacebook” and was accessible only to students at Harvard University. Later, the social network spread to all universities in the United States. And two years later, anyone over the age of thirteen could get an account on this social network.
All that was required to register was a valid email address. After the audience of the social network was significantly expanded, it changed its name to “Facebook”. It is under this name that it exists today. It is the largest social network on the Internet. Number of registered participants from different countries the world has already exceeded six hundred million. The Russian-language version of the social network appeared just 4 years after its creation.
Despite the huge number of participants in the social network, they can be divided into two categories. The first group includes adherents of this social network, and the second group includes users who are not satisfied with the functionality of the resource.
Registration on FaceBook
To get an account on the FaceBook social network, you will have to go through the registration procedure on the official website. Here you will be asked to fill out a standard registration form. It will ask you to provide your first name, last name, email address and password, as well as your date of birth and gender. After registration, you can hide your date of birth so that it is not available for viewing by other users of the social network.
After all fields of the registration form have been filled out, you must click on the “Registration” button. The system will automatically send to your email a letter confirming your registration on the FaceBook social network. To fully use all the features of the social network, you need to complete a few more steps.
1. Search for friends: after completing the registration procedure, FaceBook will offer you to search the network for your friends and acquaintances with whom you communicated via Skype or email.
2. Profile information: in addition to basic information about yourself, you can also add your place of work or study.
3. Photograph: you can upload a ready-made photo from your computer, or take a photo using a webcam.
FaceBook is a classic social network. Here, if you wish, you can provide personal information about yourself, for example, the country and city in which you live, education, age, etc. You can also upload your videos and photos, create a list of preferences (music and films, clubs and restaurants, athletes and favorite groups). You can correspond with friends, post and use built-in programs and applications of the social network (surveys, games and other entertainment). The service can be used not only as a simple social network. FaceBook can be used to promote your own business and attract new clients.
Relationship between users
Adding other users as "friends"
To ensure the security of your account, the developers have provided restrictions when adding new friends in the form of a limit of 5 thousand users. In addition, if you and a potential friend do not have common information, for example, a school or higher education institution, then when you add a person as a friend, you will be asked if you know him. If the answer is no, you will earn a warning. Because of large quantity warnings, the administration of the social network may block the account.
After adding a new user as a friend, you can subscribe to his page. To do this, click the special button in your profile. Until a potential friend confirms that you know him, you will be automatically subscribed to his updates. You can later easily unsubscribe from them, and the user will remain on your friends list. By default, all friends are divided into groups, according to the information you provided. So, for example, in your friends list you can find categories such as loved ones, relatives, university friends, school friends, etc. If you feel comfortable, you can create your own groups.
Using the Wink feature in FaceBook
For many, the purpose of this function still remains a mystery. This is simply a kind of greeting to another user. “Winking” no longer carries any functional load. Moreover, you can wink at other users countless times.
All messages on the FaceBook social network can be divided into only two types: incoming and other. The second group includes messages that you receive from users who are not on your friends list. This separation of messages is used to reduce the amount of spam on the social network.
For correspondence on the Facebook social network, a special email is used. What is she like? Your personal email address looks like this: “your social network name”@facebook.com. To view the archive of correspondence, simply go to the “Messages” tab. This will open a window displaying a list of interlocutors. The site also has the option quick exchange chat-like messages. In this case, each of your correspondence will be displayed in a small window located at the bottom of the browser window. This is very convenient because you can chat with friends and explore your news feed at the same time.
Your own website and FaceBook
Today, almost every entrepreneur has a community on a social network. Many people use the social network to create a page with their business. You can even create a whole group to promote your business. If you already have your own website and a page on the social network FaceBook, then in order to attract new clients and spread information about your business, you need to make sure that these two Internet resources overlap with each other.
For this purpose, it is possible to place a widget for your FaceBook group on the website. The group widget is a small block that contains important information about your page on the FaceBook social network. This could be information about the last post posted or the number of subscribers. Using the widget, any visitor to your website can join a community on a social network and receive latest news about your business.
To add a FaceBook widget to your website, you need to insert the html code into the website page. You can get it from the developer section on the FaceBook website. There you need to click on Live Box and create your own widget. To do this you need to fill in the following fields:
— FaceBook Page URL – the address of your group on the FaceBook social network;
— Height – widget height;
— Width – widget width;
— Show Friends’ faces – when you check the box next to this item, the faces of your subscribers will be displayed on the widget;
— Show Posts – when you check the box next to this item, the widget will display the latest posts posted in the group.
After all fields are filled in, click on the “Get code” button. That's it! All that remains is to copy the result to the page of your website.
FaceBook: mobile version
Today, a huge number of Internet resources exist in two different options: regular and mobile. FaceBook is no exception to of this rule. The mobile version has a somewhat simplified interface. There are no unnecessary videos and pictures, which allows you to significantly speed up the page processing process. Usage mobile version FaceBook shouldn't be too difficult. Same as in regular version, here you can view user pages, exchange messages, comment and change status. About 30% of all social network users have already switched to the mobile version.
Facebook ("Facebook") is one of the largest social networks in the world. It was founded on February 4, 2004 by Mark Zuckerberg and his roommates while studying at Harvard University. Facebook is one of the five most visited websites in the world. As of July 2014, Facebook audience amounted to 1.32 billion users. Every day on the social network, users leave 3.2 billion “likes” and comments and publish 300 million photos. The number of page views on the site has already exceeded 1 trillion. all this can be used to promote your brand, product or service. How?
Step 1. Correct account (profile) registration.
Let's start by creating a personal account. First, choose a username so that it is the same, if possible, on all your social networks. This way, if you share a post, it will be easier for your followers to recognize you and they can easily find your profile anywhere if they want to subscribe to your updates. Personal profiles are for non-commercial use and represent individuals. The registration procedure is so simple that we will not dwell on it.
Then create an account: upload your photo in the account header, select the header background. Make your profile more attractive. Show the visitor the friendliness of its owner. If you already like what you see on the screen, let's start filling out your account. Please note that while we are creating your personal account, this is not your company page yet. What data you enter is up to you.
✓ Studying the interface.
Facebook has a huge problem - it has an impossible interface; you often have to go to Moscow via Beijing to turn on or off some function. But if you suffer for a long time, something will work out, be patient, friends.
Start by looking closely at the monitor screen. If this is your first time seeing such an interface, don't be scared, just click all the buttons and links that you see and see where it leads. On the right top corner The main menu is located, if you hold the mouse over each icon without clicking on it, a hint will pop up that will give an explanation. Like in the pictures below.
In friend requests, you will receive, correctly, requests asking you to add a friend to your account. If there are red numbers on this icon when you log into your account, they will indicate the number of requests. Expand and view the list. Those whom you consider necessary to accept - feel free to accept. They will become your readers.
You should know that many accounts can be bots, that is, “dead” accounts, they are of no use to you, and the number of friends is programmatically limited to in this case, so don’t be lazy to check the profile of a potential friend if you don’t know him.
✓ Account information.
In the account header to the right of the personal photo there is another menu, let’s call it the top one.
Select the “Information” tab and click on it. An entry form will open. general information. The more you tell about yourself, the easier it will be for a visitor to find you via search. We already wrote about this in the last paragraph. After this, you can assume that the account has been created correctly and you can begin further exploring Facebook.
✓ Social network guide.
There is an official directory of the social network Facebook, where you can get complete guide about how to use Facebook. Follow the link https://www.facebook.com/help/. It is registered in your account in the main menu and its name is “Help”.
Step 2. Create a Facebook page or group.
To promote a service, product, company or brand on Facebook, you can create a page or group. Each account can contain one personal profile and manage multiple Pages. It is important to understand the difference between them.
Pages allow companies brands and organizations to publish news and interact with people. You can style your Pages just like you would a profile, adding posts, apps, events, and more. People who like your Page and their friends can receive updates in News Feed. You can create and manage a Page from your personal account.
By using Facebook Pages You can easily tell your clients about yourself. Pages allow real organizations, businesses, and brands to connect with their fans. Pages may only be created and managed by authorized representatives. But even if you are, for example, a distributor of a network company, that is, you personally do not own either a brand or a product, then you have the right to present yourself as a brand on a social network. Groups provide a space for people with common interests to connect. Anyone can create groups.
Any user can like a Page and receive updates in the News Feed. There is no limit to the number of users who can like a Page. Information and Postings Pages are generally open and accessible to all Facebook users.
In a group, on the contrary, access can be limited using privacy settings. Group members receive notifications when someone in the group posts something to the group. Group members can participate in chats, upload photos to albums with sharing, work together on group documents, and invite those members who are friends to group events.
To create a Page, go back to the main menu and click on the last icon in it, as shown in the figure below.
In the drop-down menu we see many sections. Explore them all later on your own or with the help of help, and we will focus on the first line, which is called “Create Page”. Let's click on it.
And then we carry out the proposed actions in order. Select a company category for your Page (Figure 1). I chose a brand and clicked on it. Select a category of activity and select a name for the Page (Figure 2). Do the same. Remember, the name of the Page must not violate copyright, otherwise the copyright holder will have every reason to ask the service to block your Page. Therefore, the name of the Page should not lead other users to believe that it is official Page or managed by an authorized representative.
It is important that the title accurately matches the content on the Page. Have you chosen? Click "Start". Next (Figure 3) you will be asked to configure the Page. Fill it out again empty fields. Here it is worth considering our recommendations for selecting keywords (§ 21). So, the Page has been created. Similarly, you can create a group by selecting the appropriate section in the same menu. Don't forget to check the status of your Page so that not only you can see it. This can be done in Settings (top of the Page).
✓ What is the difference between a personal account, profile, group or Page?
Account and profile are the same thing. In Russian, I would call it a questionnaire. Who will you fill out this form for? specific person, for the whole class or for the whole school, it doesn’t matter. So your personal account, the group, and the Page have a profile. Filling out the profile is identical for all types of submissions on FB, the only differences are in the number of columns in the questionnaire, but the principles are the same.
A group is a community of people whom Facebook gathers based on their interests. For example, you are an avid climber and are looking for the same crazy people (in in a good way this word), or you love to knit, or you adore horses. So you want to gather like-minded people around you and discuss pressing issues with them, share your impressions, and you don’t want people other than #knitters/#horse-lovers/#crazy people to read your posts. Then you create a group and set accesses in it. Only its members can participate in the life of the group.
A page is like a newspaper, like an advertising billboard, it can be read by everyone who pays for it, in our case also by those who find you via search. It has huge potential: setting up Events, Events, creating a Call to Action (in other words, you can place a Register or Buy button with a link to the page you need) and other corporate crap. You can set up discounts on the Page, announce promotions, get reviews, post a list of products, attach third-party modules that improve and expand the capabilities of your Page. This is a completely commercial site. Additionally, a personal account is limited by the number of followers, but a Page or group is not.
Now you can decide what exactly you need to create. But our topic is using the social network Facebook for commercial purposes, for business, so next we will dwell in more detail on Pages.
Next, you'll learn what you need to do to make your Facebook Page more effective and attract potential customers. Optimize your Page and start communicating.
Step 3. Page Management.
✓ We design the appearance of the Page.
For business, a Page is best, as we said before. In point two, we have already created it, now let’s move on to its design. Appearance your Page is the business card of the company. Design a cover in accordance with your company's corporate values, or advertise a product, or introduce a new product, or announce a future event. It's best to use your brand's logo as your profile photo. In general, the page should be recognizable and designed in the same style on all social networks, in corporate colors and fonts. After all, you are introducing a new brand to the market, right?
✓ General information about the Page.
IN top menu After Chronicles, click on the Information tab. Enter as much information about your Page there as possible: detailed postal address, opening hours, add a phone number so you can quickly contact for consultation, provide a link to your main website, draw a directions and much more. Write down the tags ( keywords), creation date, short and full description Pages, state mission, awards, list products or services. And if you select the “Local Business” category when creating a Page, customers can rate it and write reviews.
✓ Share the materials you need with those you want
In the general settings section, you can control who sees your Page and posts, moderate your Page, set up filters, and much more. Notifications let you control when and how you receive notifications about activity on your Page. In the Page Roles section, you can add other administrators. You can assign the Page admin, editor, moderator, advertiser, or analyst roles.
✓ Tabs and applications.
You can change the order of the tabs that appear after Timeline and the Info section under your Page's cover photo:
1. Click More under your Page's cover photo.
2. Select Manage Tabs.
3. Click and drag the tab to a new location.
4. Click Save.
Applications are configured in the same way; look for the tab in Settings. All these extra goodies add interactivity and originality to your Page. For example, social tabs can help you connect your other social media accounts to Facebook, allowing your readers to view them without leaving your Page. It's very convenient. With Apps, you can manage the types of apps on your Page.
You can add apps that will display your events, menus, notes, videos and more. Once added, the application will appear among the tabs directly below the Page's cover photo. You can connect a subscription to the mailing list, search for new employees, menus of restaurants and cafes, and even a full-fledged online store, but that’s a completely different story. Let's continue.
✓ Monitor Page activity.
The Recommended Edits (Page Management) section collects feedback from people who have seen your Page. If customers feel the Page is missing some information, they can recommend changes. Their posts will appear in the Recommended Edits section.
In the Featured section, you can configure which Pages you like will appear next to top part your Page. You can also introduce Page admins in the About section.
You can use the user blocking feature to prevent certain people from commenting on your Page. If someone adds an objectionable comment, you can remove it and block that person's access to the Page.
✓ Order of Page sections.
To change the order of sections on the left side of your Page, select the Page Management tab from the main menu, then from the left menu:
1. Hover your cursor to the left of any section and click “edit.”
2. In the window that opens, click and drag a section to move it.
3. Click Finish.
Step 4. Create an audience
The best way to reach people is to reach out to them. Invite your friends to like your Page. Just download email addresses those you want to invite and they will receive email from Facebook. Find the Find Friends link in the menu.
Step 5. Help clients decide to take action.
Create a call to action. On the main photo of the Page, to the right of the title there is a “Create a call to action” tab. By clicking on it, you will see the following:
The image shows what choice is provided, decide what is most suitable for your purposes and set up the call.
Step 6. Create posts on your Page
Create posts that are relevant to your company and clients. Write news, add high-quality and large photos and videos to publications, plan publications, create offers or events, translate publications to different languages(This is not available in all countries).
When you create a post on your Page to reach a wider audience, you can click on the “Boost Post” button. By clicking on the “Boost Post” button, you can choose who to reach. Or you can reach other audiences based on their location, age, gender, and interests. Simply select the type of audience that will see your post.
✓ Direct people directly to your website
When you add a link to a post, it automatically takes an image from your website and creates an area that people click on to take you to your website. You can also add a title and description to give customers more reasons to click the link. Once you know what your customers respond to, you can create more posts that will appeal to them. Publications on the Page should attract quality, not quantity. You can post what people are interested in and avoid posts they don't like.
✓ Turn on the messaging feature.
1. Click Settings at the top of the Page.
2. In the General section, click Messages.
3. Check or uncheck the Allow people to send private messages to my Page box, making the Messages button available.
4. Click Save Changes.
Once you enable messaging on your Page, people will expect you to respond to messages. Therefore, enable this feature only when you are sure that you can respond to messages. Avoid situations where customers communicate with an answering machine. Set response times so people know when they will receive a response. Clients see this business card, so they know for sure that they will be answered here, and will not contact another company.
If your Page has messaging enabled, you can turn on Instant Replies to send an automatic reply to anyone who leaves a message to your Page. This feature can be used to greet customers and thank them for writing to you before anyone can respond to them personally.
Write as if you are talking to the person face to face. Messaging is a channel for direct and personal communication, so try to be as friendly and polite as possible. Try to understand the essence of the issue as best as possible and clearly explain what exactly you recommend doing.
Step 7 Create offers on your Page
Pages for local companies, with at least 50 likes, can create offers. At the top of your Page Timeline, click Offer, Event, and select Offer. Enter a title for your offer, for example, "25% Off." Provide additional information about your offer, for example, “25% discount with total amount purchases". Upload or select an image that illustrates the proposal. Click on today's date and then select an end date. Enter the maximum number of quote requests or select No Limit. Describe additional options. That's it, the promotional offer is ready!
You can also use the Promote function, the corresponding tab is located on the right side of the Page under the main menu, it blue. Clicking on it will take you to Advertising Manager. Select a campaign goal and make the appropriate settings.
Step 8 Create events on your Page
Step 9 Make a unique offer or ask to fill out a form
Ask customers to create content on your Page. Sometimes the simplest questions lead to the beginning of the most exciting conversations.
Share your new products with your visitors. It doesn’t matter what you sell, goods or services, you can discuss the current situation and plans for the future with your customers, and ask for their opinion. This will help them understand that your Page is a place where they can connect with you.
If someone comments on your post, you can respond by clicking “Reply” under that comment. If your Page has messaging enabled, tap Message to reply privately, which will open a private conversation with the commenter.
Make it a rule to post at least once a day new publication. This is quite enough to keep subscribers interested in your Page. Plan your publication in advance. If you schedule several publications, for example seven, then every day Facebook will post your posts at the scheduled time, and all you have to do is check user messages during the week and, if necessary,6 respond to them.
We hope that our simple tips will help you not only enjoy communicating with your fans, but also attract new clients to your business and make interesting friends. Good luck to you!
Hello, dear readers, today in this article we will talk about the social network Facebook. In particular, about ways to set up an account (profile). We have collected useful information about how to set up Facebook, and I believe you can achieve good results by putting it into practice. Let's get started.
The basic advantages of social networks are: open communication, the ability to share information at phenomenal speed and receive immediate feedback. Therefore, you should take your publications seriously, devoting some time to their content. And in order for this to be of any use, you must initially correctly set up your personal page.
Setting question Facebook account concerns many users of this popular and constantly developing social network. To tell your story on Facebook, it’s not enough to be a master of words; you also need to know how the tools work in the hands of a master. If you suddenly want to become one, I suggest you first study the settings personal profile.
And why configure it? The answer is simple: a huge number useful functions hidden from the majority in this well-thought-out system, having studied which, in a short period of time, you will acquire useful acquaintances and connections, learn to conduct a dialogue with target audience or create your own store, which is also possible here.
However, Facebook is not very vocal on the Internet about new products and changes, the emergence of new functions and options. He rather prefers to announce this unobtrusively, probably because these changes occur quite often. Facebook is being systematically refined and improved.
We closely monitor its updates, analyze the experience of numerous users, experiment with pages, advertising campaigns and profiles.
In the last article we are with you. Today we are ready to tell you about the main points general settings account (profile). So you already have personal page, let's move on to the main stages of setting up a profile for yourself, consistently answering the questions posed.
Basic setup steps
To go to setting up your account, you need to click on the arrow image in the top menu of your personal profile and select the option Settings.
Clicking on the tab General, you have the opportunity to fill in the following fields.
In line Username you can create a beautiful address for your personal page.
Changing the short URL can only be done once, as is Facebook's policy.
Therefore, if you doubt the chosen name, it is better to wait. After all, you can return to this setting later at any time. And the most determined ones can add name options in Latin letters. Facebook, in turn, will tell you whether it is busy or not. Click Save changes and we see a wonderful result - in search bar browser, a short address of your personal page will appear.
In the tab Communities It is possible to indicate your main community, which will appear next to your name when you open the page.
Filling out a tab Safety novice users can ignore it for now and go straight to the section Confidentiality. This is a very important stage where you can independently determine the visibility criteria for all your posts on Facebook.
Chronicle is information about you, photos and various publications on your page. Other users can add tags to photos. In the section Chronicle and tags You can manage tag settings: you can allow or disable tagging you in the photo.
Next tab Block designed to block users, pages, messages, applications.
Set language seems possible in a separate tab. Facebook has the ability to create multilingual publications. Make publications in several languages, set a translation language for the news feed. This is one of the key qualitative differences between Facebook and other social networks.
It's easy to change your notification settings. Can be enabled sound notification on the site (for example, when someone leaves a comment on your post or sends a message in the messenger), receiving email notifications, desktop push notifications, or mobile device, SMS information.
In the next tab Mobile devices you can specify a phone number for sending text messages, as well as the time of their receipt.
IN Public publications You can allow people to follow your posts even if they are not your friends. To do this, select the option - Available to everyone.
Next we are shown the used Applications, who have access to your friends list and the information you choose to make publicly available. They appear there after you enter any site through your account on Facebook.
A special feature of setting up advertising on Facebook is its clear segmentation, i.e. knowing the approaches and tools, you will determine your audience as accurately as possible, divide it into groups of target users and work with each one separately. This key advantage Facebook. You can read more about how to set up advertising on Facebook in the following articles (link will come later).
Payments— all payments you make, payment history, advertising invoices.
In Inbox from support, quite obviously, the history of your calls to it is stored.
You can also adjust the viewing quality Video and showing subtitles.
Putting order in the feed
The content of your news feed is determined by you. What information do you want to see more often? From whom? Think about it, and then feel free to proceed by clicking on the arrow in the top menu and selecting News Feed Settings.
Follow the setup instructions:
- Choose from a list of friends whose posts you don't want to miss.
- Determine whose posts you no longer want to see in your news feed.
- Return to publications those news that you once unsubscribed from, if there are any.
- Experiment! Subscribe to new pages.
- IN additional settings you can see applications hidden from the feed.
Useful options:
- Popular news: Popular news from friends, groups, and pages appears at the top of your news feed.
- Newest: news is shown in the order of its publication.
- To hide news in your feed, you need to click on the checkbox at the top of the publication on the right and select from the options: Hide post And Cancel subscription to updates. You can immediately complain about a publication if it violates the site rules.
- To see the publications you want, you need to systematically organize your friends lists.
Conclusion
To summarize the article, we note that setting up a Facebook account does not take much time and is generally quite simple. The main thing is to carefully approach filling out the forms, there is nothing complicated about it, you just need a little patience and everything will work out.
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