How to add a personal blog caption to Instagram. Business profile on Instagram: instructions for use

And once upon a time we didn’t even know about the existence of social networks. Well, okay, it feels like it was in the last century, although it is... Now the situation is completely different - some parents are already creating accounts on social networks for their children, but what can I say - children themselves register their profiles on social networks networks and create personal blogs. And this is very cool!

There are no restrictions on self-expression - you can become popular at any second! Note that now there is an increasing emphasis on personal branding.

A personal brand is based on identifying yourself among people like you. Selection personal qualities occurs on a detailed study of one’s personality - determining the strengths and weaknesses, talents and abilities. Each person is born in this world for a specific task, each has his own individual abilities - you just need to identify them and concentrate on their development. After which, begin to form personal brand.

Since the topic of this article is still about creating a personal blog on Instagram, I will continue this topic further.

So, to promote your personal brand, creating a personal blog on Instagram can help you. This social network is now very popular and I don’t think it will slow down its pace of development. The functionality of Instagram is constantly expanding, but initially you could only scroll through photos, like and write comments. All this still remains, but now there are stories and people specializing in promoting personal blogs and company blogs on Instagram.

Some people use Instagram for fun, but for others it has become a job and the main source of income. Of course, I’m now talking about bloggers on Instagram.

If you decide to join a team of bloggers, then you need to create your own personal blog on Instagram.

To do this you need to do the following things.

Once you have decided on the topic of your personal blog on Instagram, you need to create this blog.

Create a personal blog on Instagram

Register in social network Instagram, linking your profile to your email and phone number - save this data so as not to forget. Your blog may gain popularity and if something happens, you need not to lose your access from your profile.

Congratulations on your successful registration!

Now you need to come up with a Name for your profile. By the way, this name is indexed search engines, so you can include it key query. For example, your blog is dedicated to cakes, and you live in St. Petersburg and your name is Ekaterina - try a name like Cakes in St. Petersburg from Ekaterina. That is, you need to keep it within 30 characters. You can be more creative.

You also need to come up with an Instagram username - this is a link to your Instagram profile, for example, my profile looks like this - @katarina_vais . Since Instagram’s audience now numbers millions of users, the number of the most delicious names remains ever smaller. So use creativity in your case! You need to make the name as short as possible, for example, for the same cakes in St. Petersburg from Ekaterina you can take the following - @katintort. I don't know, maybe this name is already taken - it's just an example.

Next, you need to fill out the profile description section on Instagram - limited to 150 characters. Here you should describe the topic of the Instagram blog as briefly and at the same time as informatively as possible. Very often they use emojis that attract attention, and also use line breaks - this way the description of your account looks much more attractive.

The name was written, the username was indicated, the description was made.

Ready! You have created your personal blog.

There is also such a nuance as an Instagram business profile, but this will be discussed in a separate article. In short, a business profile allows you to see traffic statistics for your blog.

Before you start posting, try to work out uniform style your photos - see how other bloggers do it. But don't copy, take the idea and improve it. You can attract the attention of Instagram subscribers thanks to an interesting and even unusual presentation of content - photographs and text.

I wish you success in promoting your personal blog on Instagram and subscribe to my profile @katarina_vais .

Blogging on Instagram is not as easy as it might seem at first glance. Of course, such a job cannot be compared with boring sitting in an office five days a week at certain hours, but this is first and foremost a job, a job that makes you work hard. If you are not ready to put all your strength and soul into your profile, then you may not expect any results. If you understand all the facets of the obstacles that you have to overcome on the way to your goal, then you should know how to make a personal blog on Instagram.

What does the inscription “Personal blog” mean for users on Instagram?

In any case, you have repeatedly come across gray inscriptions in the profile header of some pages. They are under the name. But no matter how you try to edit your page and enter similar information, nothing works. This feature will only become available to you after you switch to a business account. It's called "Profile Category". What is this inscription? Does the page acquire some incredible features or rise a step above ordinary users?

This profile category indicates that the owner is more than serious about maintaining his blog. Perhaps in the future he intends to monetize his account. In addition to the “serious” status, business pages have the following functions:

Statistics. You can view and analyze the results of your activities. How many likes did you receive on your content, how many people visited your profile, how many subscribed, replied, and so on. This is a very useful thing that helps you understand whether you are doing everything right or have taken the wrong path.
Advertising. If targeted advertising is a scary word for you, and dealing with its setup is like fighting an invisible monster, then a business account is your salvation. After switching to it, you will have access to the “Promote” button, which allows you to create a promotion. This is a simplified version of targeting that even a child can handle. Follow simple instructions, use tips, choose your audience and budget - and more people will see your photo.

What to do if you want such an inscription for yourself?

So, how can you create a personal blog on Instagram? As we wrote above, the first thing you need to do is go to the company profile:

Brands and products
Other
Event Sources
Books and magazines
Companies and organizations
Local companies
Music
Websites and blogs
Sport
TV
Movies

Since we need a personal blog, we select “Sites and Blogs”. After this, you need to select a subcategory. The following are available:

Personal blog
Scientific site
News and media
Educational site
Government website
Entertainment site
Regional website
Website for children and teenagers
Website about business and economics
Website about home and health and more.

Select “Personal Blog”.

Click next and check the contact information.
Click ready.

Now you have an inscription under the username in the profile header.

How to remove the “Personal blog” inscription on Instagram?

If for some reason you want to remove the inscription, then simply switch back to personal account. To do this, go to settings. Select “Switch back to personal account” and confirm your action.

How to change the “Personal Blog” caption on Instagram?

Why can't I install the inscription?

You shouldn't have any problems choosing a category. But nevertheless, there are cases when it is not possible to install the inscription.

Check your Facebook account. Perhaps it is blocked.
Restart the application. The program often stalls and after rebooting it works again.
If this does not help, then you can always contact technical support.

Conclusion

Remember that going to a business page, although it opens up new tools for promotion on Instagram, is still not the end point.

Whatever category you write, the audience primarily goes for cool, high-quality content and useful information on the blog. So connect everything available tools together, and new subscribers will not keep you waiting long.

It's the twenty-first century, the information era has swallowed up this world. Today we can no longer imagine life without social networks. There you can quickly find out information of interest, news, chat with friends, find new acquaintances, listen to music, watch movies and just relax. One of these is Instagram. What kind of social network is this and how to become a successful blogger on Instagram?

Instagram is a social photo network. Users have the opportunity to post their photos, start blogs and subscribe to the accounts of others. Some people simply follow the lives of their friends and share their photos, while others strive to become popular and monetize their account. How to become on Instagram?

Four simple advice will guide you in the right direction if you are a beginner and help you get better acquainted with this area experienced users. So, how to become a blogger and make money on Instagram?

This step is very important. Based on the answer to this question, further activity will be formed in the direction of “upgrading” the account, a strategy for success.

You view blogging on Instagram as a job. In this case, you will have to spend significantly more time, effort (including psychological, because blogging involves active communication with users, subscribers, and other bloggers) and money. In addition, it is good to have a base of certain skills in online promotion, conventional marketing or SMM, affiliate programs, other ways to promote and make money on your account. Such work requires careful preparation; you must at least become familiar with the specifics of both blogging itself and maintaining a page on social networks, on Instagram.
Instagram and blogging are a hobby for you. If you take this position, then creativity will help you. You can’t be afraid to stick to your line and promote a certain direction and thinking. Well-prepared new information always attracted attention.

Content planning is one of the basic tips for successful blogging. You need to understand that stability is the key to success, so first learn to post photos regularly.

How to become Instagram offers many opportunities. To be a successful blogger, you should think about publishing regularly. Don't think that if you post ten photos you can get away from work for a week. For successful promotion, an album must create a mini-story about its owner. It is necessary for subscribers to be interested in watching events unfold. Only then will your content look holistic.

How do you become a blogger on Instagram? The professional level starts with activating a business account and tracking page metrics. Statistics tracking will need to be connected through a business account, which is created within the social network itself. When you switch from a personal to a business account, you will have two new icons, including “Statistics”.

In this section, you can get acquainted with information that will allow you to understand how your audience reacts to you, which publications are becoming popular, and what is the best time to add new photos. If you plan to engage in marketing on social networks or blogging professionally, then working with statistics will systematize the information.

The header is located under the nickname and number of subscribers. It must indicate who you are, what you do, contact information and active links to additional resources (other social networks, personal website).

Main photography also plays a big role. Looking at it in your feed, a person should become interested in you and go to the page. The avatar should attract attention with its creativity.

How do you become a blogger on Instagram? To become a successful blogger, you need to be able to gain an audience using photos. True, there are accounts on Instagram without main photo, which first attracts the main attention. This is a good, concise approach. But it is in photographs that professionalism is expressed.

It’s not enough to just take a photo and upload it. It is important to carry out at least minimal light correction and apply a couple of filters on top. Advertisers pay attention to this because the response comes when the work is visible.

How to become a blogger on Instagram? Instagram is a serious platform with a lot of opportunities for you to be seen by a wide audience. But to get something, you need to invest something. This is the rule that should be fundamental when purchasing advertising. Yes, yes, advertising. And don’t be stingy, give an extra hundred for promotion. It's worth it.

The second option is creating art (creativity). If you know how to draw beautifully, you can send your robots to other bloggers. If some of them publish your work, you can gain your audience. When you reach the professional level, new prospects will open up for you. Working with popular companies will significantly increase your audience.

So, if everything is more or less clear with the question of how to become a blogger on Instagram, then other problems remain. For example, what content is best to promote?

In what direction should we develop?

Not so long ago, Instagram was a creative platform. People came up with their own styles, there was no annoying spam. Today, the social network has also become an advertising platform, where much is based on the mainstream. How to become a blogger on Instagram? If you are a beginner blogger, you don't yet have target audience, you can try yourself in the mainstream.

You can look at different accounts, filter a ton of information, look for inspiration from other people. But don't copy celebrities who have achieved success in one field or another. You need to understand:

what you do should be to your taste (in other words, you shouldn’t go to fashion if you don’t know anything about styles and wear what’s the first to fall out of your closet);
the chosen direction should not complicate your work; if you feel that you cannot cope, it is better not to take it (the chosen topic should be interesting, bring pleasure and at the same time not burden you).

To summarize, at first it is better to follow modern trends, but always adapt it to suit yourself.

So, what directions should you choose for development? Some of the most popular destinations are:

Fashion.
Beauty blogging.
Life style.
Discovery.
Food blogging.

Each topic is quite popular and extensive, so it’s worth dwelling on each separately.

Fashion

There is literally no exact answer to the question “What is fashion?” Some say it's art, others say it's style. Since the word “fashion” has become widespread relatively recently, its meaning has not yet been defined. In a general sense, fashion is fashion.

Fashion has characteristic features. The presence of trends is one of them. Many companies and designers are creating new collections, thereby moving trends forward. They change every six months. This is one of the main concepts of this industry.

If you have a good sense of taste, you can try yourself in this direction.

Beauty blogging

“The topic of beauty will always be relevant!” - this is exactly the motto of beauty bloggers. They promote cosmetology to the broad masses, teach how to use cosmetics, how to choose the best means self-care. What is the reason for the popularity of beauty blogging? It is much calmer to look at a person from your circle than at a high-level fashion model.

How to become a beauty blogger on Instagram? To become a beauty blogger, you need to thoroughly understand the topic of cosmetology and understand the responsibility of your business. You must be confident in certain means to advise it to people.

Life style

How to become a popular blogger on Instagram? If you open man who wants to talk about himself, his life, then lifestyle blogging is perfect. This area does not have any narrow specialization. This is a fairly well-known style and one of the easiest, compared to other narrow topics. You simply talk about your life, and the blog becomes a video diary, where different moments are recorded.

A person who deals with this topic usually makes blogs. You walk down the street and simply comment on everything that happens at the moment. Your news does not concern world problems, you simply enjoy life and film it on camera. A monopod will help you.

Discovery

Discovering is one of the subtypes of lifestyle, but due to the widespread popularity of this trend, it can be noted as a separate type. Discovering blog - a blog about travel. This topic is the most expensive. How to become a blogger on Instagram? From time to time you should show where you have been, what you have done, and what difficulties you have encountered.

If you have the opportunity to travel, then this type of blogging is ideal for you.

Food blogging

If your profession is related to cooking or your hobby is preparing different delicious dishes, then food blogging will be an enjoyable and useful activity for you. You can simply write recipes for dishes, but above all, visual contact is important. And Instagram is suitable for this like nothing else.

For a blog to delight others with incredibly delicious dishes, you need to know the basics of cooking.

In addition, in all topics of Instagram blogging there is another important factor - equipment. Need to buy enough good camera so that photos and videos are of high quality.

You've probably heard that you can run a page using materials from the social network Instagram. In this article we will tell you how to make a personal blog on Instagram. Simple step by step instructions will help novice users understand the issue.

Reference! Your profile now has a normal status, but by manipulating your Facebook account, you can change your personal Instagram page and add blog status to it. Having an account on FB is required.

So, you have created a profile on Insta and Facebook. Both services have the same owner, which allows you to export information from one social network to another. All conditions are met, you can start creating:

First of all, open your mobile Instagram app and go to your profile.
On the main screen, you need to tap on the “Options” button with a gear icon, as shown in the screenshot below.
At the bottom of the tab you will find the words “Switch to company profile.” After this, the system will request access to Facebook account. Click the “Next” button and agree to the terms.
The system will offer an existing page on FB or create a new one. In the proposed categories, select the “Personal blog” option.
Enter information about yourself. Depending on the profile data, additional buttons. For example, you can specify a phone number, and the message “Contact” will appear in your account. By clicking on it, the user will call you.

Now appeared on the page new status. As you can see, the procedure is completed in a few minutes. Blog functions appear immediately after confirmation, all tools are free. If you decide to return to the standard page, the blog status can be removed. To do this, in the “Options” tab, click on the inscription “Switch to personal account”. The system will ask for confirmation, agree and click “Next”.

Analytics, the gray inscription under the nickname and the communication keys disappear. If all the steps in the instructions were completed correctly, you will activate the blog mode.

Pay attention to other modes, for example, “Product/Service”, “Art”, etc.

Each status has its own characteristics. The page is especially relevant for business. Every online store tries to advertise its products on social networks, and Instagram is no exception.

How to write a personal blog on Instagram

We've figured out the procedure, but what benefits does this status provide for the account owner? It is focused on connecting with the user. A gray inscription appears on the page, under it there is an icon indicating that this is a verified blogger profile. You've probably come across accounts with other statuses: public figure, artist or athlete.

Having seen the status, your subscriber or friend will be able to quickly contact you by calling or emailing email address. The new features are aimed at making the communication process easier for your followers. You shouldn’t skip “Statistics” either. Useful tool monitor profile indicators: number of views, subscriber coverage.

How to set up a personal blog on Instagram

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A personal blog on Instagram is a popular platform on a social network for expressing your thoughts, communicating about interests and promoting your products/services.

More videos on our channel - learn internet marketing with SEMANTICA

Today, more than 800 million people are registered in it. Some people simply share their impressions and news with friends and acquaintances. And some people prefer to present for a large audience. Such people are called .

If you are not yet a member, but you want to expand your target audience’s reach, show and sell your products, and earn money from advertising, we advise you to register right now. The promotion process takes a lot of time and the sooner you start, the better.

How to make a personal blog on Instagram

It's very easy to create. You can work from a smartphone or laptop or computer. It will be more convenient to use your phone while maintaining a social network. All you need is e-mail. Enter it, the name by which you will be known and the password. Or login via account Facebook if you have it.

Then the system will ask you to post a photo and connect the page to Facebook. Skip this moment or do it. If you tie it right away, you will save yourself from unnecessary actions in the future. So, everything is ready, you can talk about your life, hobbies, post beautiful pictures, look for readers and even become popular. But still, your profile at this moment is deprived of some opportunities for development.

What does a personal blog on Instagram mean for a company?

There are two types of accounts: simple and commercial. The second is more functional and allows you to recognize and attract more target audience. What is the difference? Externally regular page Instagram is almost no different from a personal blog, except for the gray mark under the username and a few advantages that it provides.

Why is this necessary?

Choose the appropriate category and name. Click next.
Add your contacts (one is enough).
Ready.

If you later decide to return to regular version, just go to the menu again and click “Switch to account”. Gray mark and all options will disappear.

Themes for Instagram for personal blog

To attract people and gain thousands of subscribers it is not enough just beautiful photos. It is necessary to develop a promotion strategy and profile concept. One of the components successful Instagram– . Posts must be published regularly and certain time. Marketers advise posting no more than 1-2 posts a day, morning and evening. Try to make the page lively and in the same style.

If you're creating an account to earn money from advertising and don't have a theme chosen yet, stick with the one you like. The second important factor is that you must understand what you want to talk about if we are talking about serious areas (nutrition, sports, medicine). The most popular are invariably blogs about the beauty industry, travel, lifestyle (about life), cooking, fitness, and handicrafts. But you can develop your niche. If they are interesting, you will find your audience.

What posts to include in your content plan

There are several varieties. Often one note combines two materials.

Entertainment

They are needed to increase your engagement rate. They show how many likes they give you and comments. What does this include:

Polls.
News.
Humor.
Competitions and promotions.
Motivational stories.
Congratulations.
Collections of films and books.
Texts from users.
Distracted thoughts or ideas that you want to talk about.

You can add commercial elements to them. For example, in surveys, find out about customer preferences, arrange a draw for your products.

Useful (educational)

Such materials are suitable for Instagram advertising services. Let's say you are a psychologist or designer. In this case, you need to build trust with your audience since they don't know you yet. Such posts will also be useful for goods. Tell us about new products or how to maintain the quality of an item for a long time. Write a short, meaningful text. If it takes up a lot of space, be sure to break it up into blocks.

Adviсe.
Instructions.
Interview.
Comparative reviews.

Selling

What to write? Your proposal should be readable (paragraphs, graphic elements). Complete it with a beautiful, appropriate photo. Style and presentation depend only on your target audience and what you are advertising.

Description of the service or product.
Reviews.
Story about the company.
Dealing with objections.
Presentation of a new product.
Announcement of competitions and promotions.

Where to get ideas

If your muse has left you, don't be upset. Finding a topic is easy. One of the most common ways is to ask account visitors. By the way, this can even become an entertainment and commercial post. Ask your audience what they would like to read about. There are several other ways to get out of creative stagnation:

Competitors. Look through them, but do not copy them, but tell us about your view of the events.
Groups on other social networks and YouTube channels.
Your old texts. Rework them, write how your point of view has changed.
Meeting newly arrived users.
Interview.
Show off your favorite places in your city.
Visit a park, botanical garden or animal nursery and film a mini-report.

How to create a personal blog on Instagram and gain subscribers from scratch

Before leaving the shadows new page, it needs to be filled out. Friends, relatives and acquaintances will be your first visitors. If you already have a business and are developing it, add Instagram to business cards, flyers, and website. In order to increase your audience, come up with some beautiful, meaningful notes that will interest your target audience.

Do this even if you don't have a single reader. No one will pay attention to an empty account. Be sure to fill out the profile header. It is important to write down who you are and what your personal blog is about. List the main topics – there shouldn’t be too many of them. Choose one, two, three. Use emojis, but in moderation. Add links to other resources if you have them. Good example in the screenshot. The craftswoman indicated that she makes jewelry and loves wildlife. Indeed, both themes can be seen on her Instagram. Added contacts that make it clear where the order will come from and a link to the Etsy store.

Subscribe to pages that interest you, leave comments, participate in (). Follow the statistics. Which texts and photos are responded to most often, at what time. Experiment. For example, if you see that there is no user response during the recommended morning hours, try early evening. Communicate with those who read you, respond to comments. Instagram Promotion requires daily involvement.

Take pictures when good light. The best is during the day, without direct sunlight.
Use filters third party applications. For example, VSCO, Snapseed.
Don't post just photos, no text. Today, this social network is becoming increasingly popular text format. Often people subscribe because of interesting thoughts.
Do not put the most popular ones, only those relevant to your topic. Come up with your own.
Make a video. There are also statistics on it and they say that short posts are liked by other users.
Be yourself. Don't copy famous accounts or competitors. Add humor and zest to your posts.

So, you have learned what a personal blog on Instagram is, how to create and connect it additional features. With its help, you can promote your products and services and earn money from advertising. The key to success is a well-thought-out strategy and lively, entertaining content. Instagram is not easy. In order to achieve your goals, you will need patience and regular work on texts and photographs. However, nothing is impossible, make a content plan, watch the statistics, be inspired by successful accounts and you will succeed.