The best VKontakte groups. How famous public pages work on VKontakte

The popular and well-known VKontakte community is good way earn money. The most popular groups on VK have long been not just entertainment, but a stable, well-established business. To achieve great heights you need to work long and systematically, and free ways Use only at the start with extreme caution. What is the secret of such groups and who needs it?

TOP 5 most famous communities of 2018

A selection of the most visited million-plus communities on the social network VKontakte is current in September 2018. Data from the statistical page http://vktoppost.ru/.

Criteria for the popularity of a VK group

The most obvious sign of why a group made it to the TOP is the number of its subscribers. But sometimes, when searching for the desired community, you can observe an interesting situation: the system gives several options and the largest group is not in first place. There are several reasons for this:

1. Small amount of spam (advertising).
2. Optimization. Content oversaturated keywords, also falls into the background, and competent texts bring the page to the first positions.
3. No “dead” subscribers. The system understands well which participants are active and which are needed simply for weight. Such accounts are deleted automatically, which reduces the chances of getting to the TOP.

From which we can conclude that only systematic work and a competent approach to business will give lasting results.

8 secrets of interesting groups on VK

The algorithm for selecting groups is quite complex, and the creators do not disclose it to the general public in order to avoid manipulation. For a group to become interesting to people, the following conditions must be met:

VK group rating

Groups get to the highest positions for a reason. Several factors are taken into account when sampling:

• number of subscribers;
• audience coverage by period;
• growth and activity of participants;

• frequency of publications;
• presence and date of the last ban;
• geolocation of visitors.

All these factors, with the right approach, can be used wisely.

Why is the popularity of the VK group needed?

A VK group at the very beginning can become an easy excuse to unwind. Smart entrepreneurs act for the future and monetize popularity.

VKontakte is a social media project. Like any media outlet, they make a lot of money from advertising. The formula is simple: popular numerous communities in one advertising post They charge a very tidy sum. Advertising can be hidden or explicit, and have any form: post, link. In the end, if you get tired of this whole thing, you can do like Pasha Durov. He sold his disgusting business and moved to the islands to live out a happy old age. Here are some entertaining pictures for you on VK!

Social networks are gradually conquering more and more of our time. Their content is updated every minute with new photos, videos and text files. And we are in a hurry to get acquainted with the updated information as soon as possible.
The most convenient way for this is to enter into interesting thematic groups. There are about 38 million of them on VKontakte alone, and this number is growing steadily every day.

1 . on at the moment is "Did you know?". The number of participants is about 4 million. This open community, which anyone can join. There really is a lot of information here (more than 50 thousand entries, after all). By visiting the page of this group you can enjoy watching beautiful photos from all over the world, get acquainted with interesting thoughts famous people, and just learn something new. This is such an educational group.

2 . In second place is the group “Positive World”. There are fewer subscribers here - just over 3 million. Well, mind you, this is a very impressive figure. We go into the community and really plunge into a world of positivity. There are even more entries on the page here than in the previous group - about 55 thousand. And they are all funny and humorous. There are funny demotivators and funny pictures, and even excerpts from messages. By joining this group, you can be stuck here for more than one hour. In general, humor lovers - Welcome! This is actually the most popular group on VKontakte.

3 . Next in line - Official group games "Shadow Fighting". Surprisingly, there are only 120 thousand fewer subscribers here than in the previous group. There are not many entries, about 420. News related to the game is reviewed here. If you are a fan of Shadowboxing, this is the place for you!

4 . In fourth place - " Online cinema" There are less than 200 thousand 3 million participants in this community. Let's go in. The very first inscription on the page reads: “There are more than 50,000 TV series and films in the group.” For every taste. We were also pleasantly surprised by the thematic selections. For example, it is proposed to post on your wall (so as not to lose) a list of videos on the theme of New Year and Christmas. And after watching a film, you can express your opinion on this matter by leaving a comment. In general, a paradise for film lovers.

5 . Fifth place is rightfully occupied by the “Healthy Body” community. We are for a healthy lifestyle." There are almost as many subscribers here as in the Online Cinema. The group page starts with useful tips in terms of health, personality and life. Next, you can get acquainted with very interesting information regarding exercise, proper nutrition, and even a morning running schedule. All adherents of a healthy lifestyle will find a lot of necessary and useful information here.

100500 . The thousand-five hundredth place from the end is deservedly occupied by our INFORMATION CENTER group, where news about taxation, legislation, economics, computers and much more interesting things are published. You are welcome to the light. Subscribe to news at the top right.

If you decide to spend your time watching something interesting, you will definitely choose a group for yourself

The most popular group on VKontakte

VKontakte more 54 million groups And public pages. Of course, many have already been blocked or have not been active for a long time. Today I want to present you with statistical data from more than 3 thousand groups in this post, which, in principle, captured most of the VKontakte traffic.

• 3361 groups and public pages with open statistics.
• 862 603 881 — people who joined them, including millions of bots =)
• Coverage per day - 124 613 285 people. The daily audience of VKontakte is 48 million people, respectively, each VKontakte user saw at least any news from these groups 2.5 times a day.
• 25 887 467 — unique users in these groups (daily). More than half of social network enters these groups.

The most interesting things are yet to come. Often companies buy advertising in one group or another. The most popular for advertisers are millionaire groups. In my statistics they are 189 .

But everywhere and always there is pitfalls. An inexperienced advertiser can quickly buy a post in a million dollars, with the hope of reaching a huge number of people. Bought it and is watching. Almost no reaction.

Many VKontakte groups are “concerned” with best case scenario half, at worst - 99%.

Let's look at some “interesting” VKontakte millionaire groups:

Secrets of female beauty
Design it! - decorate your world
Cook it! - delicious recipes
Ogonyok
Secrets of success of great people

Took five groups in total 6,300,000 participants. Daily coverage 284 396 , and only unique users 16 299 per day.

Now let's take one group:

Gambling addiction - 560,000 members, 294,000 coverage And 164,000 unique users per day.

Do you see the difference?

I'll show you an interesting graph:

The higher, the worse.

Of the 100 groups of millionaires, only 5 have the most better efficiency in terms of reaching users and unique visitors. They are highlighted in red. Certainly MDK tears everyone up. This group receives 1,000,000 likes on posts per day, about 120,000 reposts, and 80,000 comments. Closer to her is only the group " Institute of Noble Maidens“, also with 1 like, but there are significantly fewer reposts and comments.

And here is another graph, Ratio of unique visitors to the number of participants TOP groups VKontakte.

The higher the orange bar, the worse it is.

This proves the saying - "Don't believe your eyes." Don't pay attention to the number of participants in groups.

In groups with millions of people - 2,7% is the average ratio of unique users to the number of participants.

For example, if you have a group of 1,000,000 participants, no less than 27,000 people should visit you per day,

The average for VKontakte is: 3,5%

For my 500 selected groups, this figure is - 10,34%

And in my TOP100 groups - 18,43%

Ratio of participants to coverage in groups with millions of people:

This is where the coverage goes down - a bad millionaire. All this data is from the statistics table.

You know what’s most interesting is that it’s not always a metric “ coverage» a decisive factor in choosing a group for advertising.

Let's take 100 groups.

Total subscriber reach - 380 000 person per day

Unique users - 780 000 person per day.

How so?! It's simple, you looked at the statistics of groups with erotic content. People directly enter the URL of the group, do not join or like it, but watch it in a cute and playful way.

Because of these clever tricks, different metrics and different influences on conversion, I created my own small rating group effectiveness.

I won’t talk about formulas, they are elementary. I present to your attention my little work in open access for everyone. Maybe it will help someone find it necessary groups at an ideal price/quality ratio. I won’t reveal all the secrets of the tables, I hope you can figure out how to use it yourself.

And, if it is useful to you, “pour in” as much as you see fit:

• Ya.Money - 41001631150653
• WMZ - Z236183456552
• WMR - R694147193667
• WMU - U322866130020

Yes, and regular ones thanks, likes and retweets They will suit me too.

Download -

Thank you for your attention, I was with you, lazy Staurus.

1. Collections of movies, films

A public page with the same “save it on your wall so you don’t forget to look.” For convenience, publications contain the video recordings themselves along with the lists of films. Lifehacker does not call for piracy: the collections can also be used to watch movies legally.

2. KinoPoisk

Representative office of the largest Russian cinema portal. Trailers, rumors and news from the world of cinema and, of course, live discussions - all this in the KinoPoisk community.

3. Let's take a look at home

A public website that recommends films for home viewing - films that are no longer shown in cinemas, but which are always pleasant to re-watch.

4. LostFilm.TV

A public site administrated by some of the most popular voice-over authors of modern TV series. In a convenient navigation menu you can find information about dozens, and interesting news is published on the wall.

Music

5. movie.soundtracks

For those who love soundtracks as much as the films themselves. Other public sites also publish music from popular films, but movie.soundtracks will also delight you with selections of compositions from old or little-known films.

6. New Albums

Not a single, even more or less noticeable, worthy release will pass by this public page. For supporters of legal listening, the selections are provided with links to Apple Music.

7. Perception of music

Musical selections of different genres. There are only two unifying criteria: quality and beauty. For convenience, the community has a search by genre, as well as a schedule according to which thematic collections are published.

8. Native sound

A public page for fans eager for new discoveries. “Native Sound” publishes both selections of fairly well-known performers (Tesla Boy, Pompeya), as well as little-known ones, but tested by very picky administrators.

9. History of music

In this group, multi-genre selections are accompanied by generous interesting facts certificates For example, “Day in Music History” posts are published daily, reporting on events in the music world that happened many years ago.

Literature

10. Books & Audiobooks

This community publishes both book selections and individual works. An excellent option for those who like to listen to VKontakte audio while on the go: most of the posts on the wall are accompanied by audiobooks.

11. A thousand devils, what a book!

A public page telling about worthy writers and their works. In addition to collections, audiobooks and reference information, TCKK has another important advantage - the opportunity to communicate with like-minded people. The works are actively discussed in the comments, and the administration publishes a daily evening entry “What book do you read at night?”

Science

12. Museum of Cosmonautics

The official public page of the Museum of Cosmonautics, founded in Moscow in 1981. Not only news from the life of the institution, but also interesting facts about the history of space exploration are published on the wall.

13. N+1

Representation of the popular science publication N+1 “VKontakte”. Articles are published on the latest technological developments, news from the world of physics, biology, astronautics and robotics.

14. Arzamas

“The history of culture in video, texts and photographs” is a description that fully corresponds to the content published by the Arzamas publication. In the community you can learn a lot of new things about interesting things that are not taught in history and literature lessons, for example about vegetarianism in pre-revolutionary Russia and secret signs in Oblomov by Ivan Goncharov.

15. History elective

Texts in which the character and individuality of the author are felt are sometimes much more exciting to read than the usual articles written in an informational style. The author of the public is Olya Andreeva, a columnist for the Diletant publication, who delights subscribers with weekly articles on history.

Business and motivation

16. Startups and business

Public publication of vc.ru, which writes about startups, growing businesses and new earning models. No useless quotes or general motivational advice - just facts, news and interviews with entrepreneurs.

17. IQ Blog - Business secrets

For those who need motivation and support with advice on , this public page will help. Various entries are published on the wall: quotes and facts from the lives of historical figures, useful articles and thematic book selections.

Sports and fitness

18. Sports articles | Body-building

In this public, it is not catchy quotes that are intended to motivate, but detailed useful texts, recommendations from which can be applied in practice. Articles from this community will help you not only give your body the desired shape, but also do it competently, without harming your health.

19. Personal trainer

Another public page for those for whom improving the body is not just another hobby, but one of the prevailing goals in life. Many posts are supported by videos.

20. Body fitness, fitness bikini, fitness

In this community you can find everything necessary information to keep your body in shape: motivational quotes, funny pictures, exercise instructions, nutrition tips and even diet recipes.

Cooking

21. PP. Healthy lifestyle Recipes

Continuing the previous category: a public page with recipes for dishes that will not harm your figure. The administrators assure that all recipes are original, and the photographs of the dishes are real.

22. Cook it! - delicious recipes

A public page with regular recipes, not just for those losing weight. Its audience is more than two million people, and the number of entries is approaching 60 thousand, which allows us to talk about Cook it! as one of the most popular and complete recipe books on VKontakte. For convenience, the “Information” block displays special item"Search for recipes."

Miscellaneous

23. Freakbook

Every day Freakbook collects interesting articles from the Russian-language Internet and offers them to the reader with a note about the time it will take to read.

24. New about

Another public broadcasting the best materials on the Internet, this time from abroad. Administrators invite subscribers to vote in a poll for an article on English, which they would like to read. After some time, a translation of the article is published.

25. Life hacker

And finally, we couldn’t help but mention our public page. The community broadcasts articles from the site on various topics, united by a common goal - to make the reader’s life better.

Sometimes you lose your good mood, problems appear in your family, you get confused in choosing a path, or you simply get irritated over small trifles. This is normal, because girls are girls! Know: you are not alone, and each of us struggles with a certain set of troubles. This is why we unite into communities and seek help from each other. Today we are sharing 10 useful and inspiring public pages for girls, where you will definitely find the answer to your question, be it about relationships or what is best to combine with that very new skirt.

1. I N S P I R A T I O N
The public focuses on solutions to girls' daily problems. For example, how to cope with such an unpleasant situation as a breakup, advice on how to radically change your life, how to cope with loneliness, become sociable, etc. What is especially valuable: things happen regularly in the group live communication among girls, everyone can ask a question in “suggest news” and receive countless answers from subscribers.

3. Proper Nutrition (PN)
Blender Recipes, beneficial properties avocado, tips for creating an individual diet, instructions for fasting days and many, many, many other recommendations. It is unlikely that you have come across a similar collection of ideas for proper nutrition anywhere else. Print out your favorite recipes and paste them into your smashbook. Now making healthy dishes will be much more interesting!

5. Beauté
One way or another, fashion interests every girl. Therefore, we recommend a page where you will find photo shoots of models, interesting magazine clippings, street style photographs and shots from the most fashionable Instagrams in the world - everything you need to keep up with all the fashion news. What’s most important is that this collection contains truly stylish images that are far from the mainstream.