What is Yandex Zen and how to start using it? How to enable Yandex Zen? Understanding the new Yandex service

Yandex Zen is an application for those who want to relax and learn something new.

About use

In terms of its functionality, Yandex is very reminiscent of Zen - it can collect interesting news and articles for you from the Internet.

True, unlike applications that create a news feed on a specific topic, Yandex Zen, like its “foreign brother,” creates personalized collections that include materials from a wide variety of resources. Flipboard has a rather cumbersome interface, but Zen can boast of brevity and convenience.

note that this application designed for devices with operating system Android.

Functional

Zen, like other Yandex applications, seems to use a neural network. This same neural network constantly learns to recognize the user’s interests. Having chosen interesting tags, you can also subscribe to specific resources or read everything that Yandex Zen “collects”. By liking or disliking a post you have read, you will gradually teach the application to understand your preferences.

Don't like a news site? No problem - any of the resources can be blocked. Have you decided to start learning English? Switch the application interface to this language and most of the news will be in English.

Why do you need Yandex Zen?

The habit of constantly scrolling through the feed has become so deeply embedded in our lives that many users begin to feel uncomfortable when they cannot view news on Facebook or VKontakte. Are you one of these people? Do you want to get rid of Internet addiction? To do this, it is absolutely not necessary to turn off the Internet for the whole day. It is enough to periodically look into Yandex Zen.

Key Features

• collects interesting news from around the Internet;
• uses a neural network that learns to select materials based on the user’s interests;
• makes it possible to block individual resources;
• provides quick access to news from a widget on your desktop;
• has low requirements for Android versions;
• distributed completely free of charge.

Many of us are in search of interesting articles and web resources, but it is often quite difficult to find something worthwhile on our own. Yandex decided to take on this task by implementing new service Zen.

Zen is one of the latest innovations from Yandex, which allows you to create a list of web materials that are interesting to you based on your search queries and browsing pages in .

For example, you are in lately became interested in interior design. As a result, Yandex.Browser will offer you to view interesting articles with ideas for renovation and design of premises, useful tips on proper room planning, design life hacks and other useful thematic information.

Working with Zen in Yandex Browser

If you have just activated Zen, then Yandex.Browser will need to give a little time so that it can collect necessary information and create the first recommendations for you.

By marking a page as liked with a thumbs up, you will allow Yandex to offer similar content more often.

If you mark an article with a thumbs down, materials of this type will no longer appear in recommendations.

Zen is a useful built-in Yandex Browser feature that will allow you to find more articles that are of interest to you. We hope you like it too.

Yandex.Zen is a recommendation service based on machine learning technology, built into desktop and mobile version Yandex.Browser, in mobile applications and other Yandex services. In browsers, and, Zen can be added by installing extensions.

Zen is a smart feed with endless scrolling: news, publications, articles, stories of various authors, narratives, and soon a video format of media content similar to YouTube. The feed is formed according to the user's preferences. The algorithm built into the system studies user requests in all Yandex services and produces relevant content.

For example, if you subscribe to a channel you like or like an interesting publication, then media content from this channel and other similar ones will appear in your feed more often. In the same way you can exclude objectionable content, channels and topics that are uninteresting to a particular user, simply by blocking the channel or disliking the publication.

IN mobile devices under Android control You can view the Zen feed in the Yandex browser or in the recommendations feed of the Yandex launcher. You can also install separate application Zen from . In order for the system to collect statistics on requests and provide the most interesting content, authorization in the Yandex system is required. If you do not yet have a Yandex account, registration will take no more than 2 minutes. Without authorization, the feed will be formed from the preferences of the majority of users. The feed looks like a set of cards, with an article title and a short description in the background of an image.

Method 1: Mobile Yandex.Browser

It is logical to assume that the popular branded news service will be built into Yandex.Browser. To view Zen's feed:

Method 2: Yandex.Zen application

A separate application Yandex.Zen (Zen), for users who for some reason do not want to use Yandex.Browser, but would like to read Zen. It can also be downloaded and installed from Google Play Market. It is purely a recommendation tape. There is a settings menu where you can add interesting sources, block channels, change the country and language, and there is also a feedback form.

Authorization is optional, but without it, Yandex will not analyze your search queries, likes and dislikes, it will be impossible to subscribe to the channel you are interested in and, accordingly, the feed will contain content that is interesting to most users, and not tailored to your interests.

Method 3: Yandex Launcher

Along with other Yandex services, Yandex Launcher for Android is also actively gaining popularity. In addition to all the goodies that this launcher has, it also has Zen built into it. None additional settings not required - swipe left and the recommendations feed is always at hand. Authorization as in other services is optional.

Yandex.Zen is a fairly young media service; it was launched in a test version in 2015 for a limited number of users, and in 2017 it became available to everyone. By reading articles and news publications and marking the ones you like, you thereby form a personal selection of the best content for yourself.

Yandex Zen or original title Zen is a recommendation service that allows you to minimize the time spent searching for such information. This is especially true for people who need to deeply study any issues; based on your searches, you will be offered not only a similar article, but also one that is popular in your community.

Yandex Zen - what is it?

Yandex Zen is an endless news feed; as you scroll, more and more new publication options will appear. It is located on home page Yandex browser, immediately after the selected tabs at the bottom. Zen presents some alternative search engine, the main difference is that there is no need to set strict search phrases. This way, even if you don't know what you need on at the moment, Zen will try to interest you in the proposed articles.

And yet, how to disable Zen in the Yandex browser, because in any case, a large number users will be provided with incorrect information. Thanks to the “artificial” intelligence of the service, you can help it provide personalized results for you.

An important question: “How to set up Yandex Zen?” - it has a system for evaluating the material, some system tips. Such likes and dislikes are located directly in each window with the news. Thus:

• If you click like, you will be shown more news on the specified topic and you also indicate a preference directly for the site. Also, there will be more similar articles in the search results not only for you, but also for people with your preferences in general;

• If you click dislike (thumbs down), then on the contrary, information on similar topics will appear less frequently;
• Also, if you click dislike, you can additionally select “Block this source.”

Zen Yandex, how to enable?

Yandex Zen can be installed with a browser from this manufacturer included. Initially, beta testing was carried out on mobile devices and about 5% of users were tested. Now the system saw the world in more on a large scale, since Yandex Zen was released on the computer.

In order to install Yandex Zen on your phone or computer, you need to have an actively used Yandex mail, otherwise you may see a message stating that Zen does not have enough information to compile a feed. Don't despair, you will still be able to use it only after certain time data collection.

How to connect the Yandex Zen service becomes obvious if you know that sample data for the service is collected when using native Yandex mail. That is, the browsing history is uploaded to the server and then during the processing process you receive the necessary information.

Accordingly, installing Yandex Zen on your computer will not be difficult if you use the browser of the company of the same name, and initially the technology is already enabled.

There is also Yandex Zen in Chrome, of course it is not exactly Zen, but rather its analogue. The actions of information selection and display occur in the same way, but for now, this function It is undergoing BETA testing and the world will see it soon.

How to disable Yandex Zen?

Of course, there is unanimity regarding the benefits of of this service no, and this is normal, so you should figure out how you can get rid of this function if for some reason you are not happy with it. Especially often, the user does not want to use the service due to a perceived interference with privacy.

There are several ways to remove Yandex Zen, namely: use standard function or log out of your Yandex account.

First standard way how to remove Yandex Zen from a page - just disable it in the browser settings, in older versions mobile browsers such a function may not exist. To do this:

• Click on the “Settings” button directly in the browser;
• You need to find the “Appearance Settings” section;
• Now turn off the “Show in new Zen tab...” feature.

From now on, you will no longer be bothered by the question of how to remove Yandex Zen and, probably, for mobile internet you will be able to see some speed increase. However, you should not neglect another way to disable Zen. You can use it if you simply log out of your account in the Yandex browser settings. The disadvantage is that passwords and history will not be saved on the server (for some this is an advantage).

The trend is that in the near future, many leading browser manufacturers are likely to announce Zen, as this can be a good source of income. Despite the fact that the information is selected based on your preferences, no one has canceled advertising. Paid services will rank higher in search results. You can't call it big drawback, since sites promoting themselves on the Internet actively publish high-quality news and are engaged in the site as a whole, but at the same time the advantage is also weak, because interest in favor of paid sites will be infringed.

The article examined the advantages and disadvantages of the Yandex Zen service, as well as the possibilities of connecting it and vice versa, each user will choose their own way of using the feed.

If you have any questions on the topic “Yandex Zen: what is it and how to use it?”, you can ask them in the comments

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Yandex.Zen is a new recommendations feed that works in the Yandex browser on personal computers and smartphones. The service takes into account which sites the user visits most often, which articles are most interesting to him, and by what criteria he selects news. Based on requests, the system compiles a list of personal recommendations for each specific person. These publications form an endless Yandex.Zen news feed.

The service takes into account both the user’s persistent interests and temporary ones. seasonal requests. For example, if the owner of a PC or smartphone decided to lose weight by summer and started looking for information about proper nutrition and exercise, the feed will give him more messages on these topics.

Moreover, publications will be selected even on sites that the user has never visited. There will be no duplication of information - Yandex will recognize any plagiarism and clean it from the feed.

In addition, the service provides its own platform for direct publications by publishers, brands and authors. All of them can maintain personal channels on zen.yandex.ru. Publications from such “blogs” also end up in users’ personal collections.

Zen will choose the most interesting news

The Yandex.Zen feed displays news only on topics in which the user himself is interested. But the sources of information can be varied. The service even takes into account those sites that the client has never opened on his own.

Zen takes away news portals according to its internal algorithms. The service checks the source for exclusivity, efficiency, reliability of information, absence of plagiarism and many other characteristics.

Consequently, the better the quality of news on a topic of interest to the user, the higher their chance of getting into the user’s personal feed.

The user can independently configure the display of news in Yandex.Zen. There are two ways to do this:

• assessment of specific publications in the feed;
• subscription to interesting channels and sources

Evaluation of publications

The first way is very simple. Under each material in the feed there are two buttons - “like” and “dislike”. Yandex calls them “More of this” and “Less of this”. If some material is of particular interest to the user, he can “like” it. After this, messages similar to the publication he liked will appear in his feed more often.

If the user finds the material uninteresting, he can rate it with a “dislike.” The publication will be hidden from the feed, and in the future the client will see fewer similar messages. In addition, after clicking the “dislike” button, the user will be asked to block the source of the news he did not like, so as not to receive other messages from this site or channel in the future.

Subscription to channels and sources

To more accurately customize the Yandex.Zen feed in the browser, the user can subscribe to interesting channels and sources of information.

A channel is a publisher, brand or blogger’s own feed, which he maintains directly on the platform zen.yandex.ru.

Source – any third-party site included in Yandex recommendations.

To understand whether a publication belongs to a channel or a source, just open it in a new tab and look at the link in address bar browser. If a third-party site is indicated in it, this is a publication from the source. If the address begins with zen.yandex.ru, it means that the material is posted on the Zen channel.

To subscribe to a source or channel, the user must first log in to the service using his Yandex account. If you do not have your own account, we recommend creating one. To register an account it is enough.

If you want to subscribe to sources, you should simply mark the sites you are interested in in the selection proposed by Zen. And in the future you will see more publications from these sites in your feed.

In order to subscribe to a channel, you need to open any publication of the channel you like, click the “+” icon at the top of the page on the right, or simply click the “Subscribe to channel” button. This way you can configure Yandex.Zen on a computer, tablet, smartphone (IoS, Android, Windows Phone) and any other device.

How to enable smart feed

To enable Yandex.Zen, you need Yandex browser for PC, tablet, smartphone or any other device. You do not need to download any other extensions or applications. When the user opens the start tab, the browser will automatically prompt him to include a personal feed of news, videos and articles, selected individually for him.

If the user agrees to turn on Zen, a tab with sources will open, consisting of several sections: “News”, “Entertainment”, “Video”, etc. For the first personalization the client must select at least three such offers. In the future, the list can be supplemented and edited.

Now Yandex.Zen is always on the computer - it will open on home page every time you start the Yandex browser.

What to do if the service is not in the browser

If Yandex.Zen does not appear on home page browser, go to the program menu (three bars at the top right - the “Settings” button).

If there is no such column, it means that your Yandex.Browser has not been updated for a long time and is out of date. Install latest version programs - and the smart feed will appear.

How to set up the feed on your phone

To set up Yandex.Zen on a smartphone, you need to follow the same steps as on a computer: install the latest version of the Yandex browser and allow the smart feed to be displayed on the start page or in the settings.

In addition, Android tablets and phones allow you to configure Yandex.Zen using the Yandex.Launcher application. It can be downloaded for free from PlayMarket.

When you first enter the program, you will need to log in using the same login with which you registered in the browser. If you've already personalized the feed, it will open in Launcher app automatically. If not, the program will offer to personalize it, also selecting at least five of the most interesting sources.

You must select at least five sources

What to do if Zen doesn't work

If the user has never used Yandex.Browser before, on his first visit to Zen it may seem that the service does not work - it does not take into account personal interests, but only displays the most popular materials from different categories.

This happens because there is no client information in the browser history yet. As search queries accumulate, the feed will be personalized. This will also happen if the user actively explores Yandex.Zen: like and dislike, add channels and sources to favorites.

If the feed stops working in the future, you need to update your browser or application.

To go to the Yandex browser update page, you need to follow the following chain: Browser menu - Advanced - About the browser.

On the update page, you will see the browser version number and an “Update” button. Complete this action.

Pay attention! If the Update button is missing and you only see the version number. No update required.

Usually the update procedure is enough to solve the problem. If after this the feed is not displayed, you need to check whether the “Zen” line in the settings is checked. If this does not help, you should contact Yandex support service.

How to disable Yandex Zen in the browser

If you don’t like Yandex.Zen, are not interested in a personalized feed, or you just want to save traffic, you can easily disable the service and then, if desired, return it again.

To disable Yandex.Zen in your browser, iPhone or iPad, Android phone or tablet, use these simple instructions:

• enter the browser settings menu;
• find the “Advanced settings” or “Advanced” tab;
• uncheck the “Display Zen” line or move the corresponding slider to the “Off” position.

An example of disabling Yandex.Zen in computer version browser

By turning Zen on and off, you can stay up to date with the latest events or, conversely, abstract from the voluminous flow of information on the Internet. Thanks to the service, you no longer need to search for interesting channels and sources on your own. The Zen Tape will do it for you. All you have to do is help her a little with your “likes”.