History of BlackBerry. The Rise and Fall of BlackBerry

The history of the manufacturer of the first business phones

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In 2009, BlackBerry (Research in Motion) was named the fastest growing company in the world. Today it is a different company with more modest goals: to keep up with the smartphone market and stay afloat. The site's observer examined the history of BlackBerry founder Michalis Lazaridis and his Canadian company, which was once the leader in business phones.

In March 1961, a boy was born in Istanbul into the Greek-Pontian family of the Lazaridises. Michalis Lazaridis - this is what his parents called the future co-founder of RIM, today BlackBerry Limited. From Turkey, the family moved to Germany for a short time. When the boy was 5 years old, they moved to Canada, to Windsor, Ontario.

Michalis's father became a turner's apprentice, and later a master in the production of dies and other tools used in production. He even opened his own store. At this time, the boy’s mother combined the work of a dressmaker and a journalist. The family's interests were varied, which especially helped their son.

From early childhood, Michalis showed mental ability and a desire to work with his hands. At age 4, he was building complex Lego models. At the age of 8, he made a pendulum clock, and it was quite accurate. The boy really liked the model given to him railway. The father helped his son develop in the engineering direction, explained the principles of electricity.

At school the boy performed well. But Michalis liked it better if they called him Mike. At age 12, Mike received an award for reading every science book in the Windsor library. Mike was lucky with school; the high school program included training in workshops equipped with various machines and electronic devices, which allowed him to develop further in the engineering field. He learned to work with every instrument.

Mike's urge to invent increased. While preparing for a Canadian quiz show, he made a handy signaling device for his team to accurately determine who pressed the button first. Other teams noticed his invention and asked to make the same for them. Mike and his father found a way to make extra money and sold such devices to schools.

The money he earned was enough to pay for a year of study at the University of Waterloo, where Lazaridis entered in 1979. With his knowledge and experience, Mike was able to earn extra money fixing household appliances and pay for his studies. He began developing his own projects, and at the age of 23 he won a competition for a contract with General Motors.

For an automobile corporation, Mike developed an LED warning system in factories. For this he received $600 thousand. Feeling that he could go much further, Mike decided to drop out of school and become an entrepreneur a month before graduation. He informed the rector of the university about his intention, and he supported him.

At this time, Douglas Fregin, Mike's childhood friend, was studying at Windsor University. He also wanted to be an engineer and work on something important. Together with Mike Lazaridis and Mike Barnstein, they founded their company with money from Lazaridis, parents, friends and a grant received from the state. They decided not to move anywhere and settled in a small room on the top floor of a shopping center in Waterloo. After searching through the options, it was decided to name the company “Research in Motion”, which symbolized the tireless movement forward towards new inventions.

But luck did not come to them right away. The production of LED systems for General Motors did not go according to plan, and the contract had to be abandoned. For a long time, the friends could not move forward, there were still no grandiose ideas, and the implemented projects ultimately failed.

In 1988, RIM began developing devices for the Mobitex network technology, developed in Sweden by Televerket Radio and Ericsson. RIM was the first company to work with this protocol outside of Scandinavia. At that time, the Canadian company Cantel was about to launch a network based on this protocol. RIM developed modems and software tools for it. Later, this experience will greatly help Lazaridis’ company. However, after the launch, the Cantel network turned out to be of no use to anyone at that time - the companies did not find a use for it in the existing realities.

At the same time, Lazaridis learned that the Canadian Government Film Service was looking for film reading technology. In 1990, RIM released Digisync, a device for reading digital barcodes printed on the edges of film strips. This system has greatly simplified the life of editors, speeding up their work many times over. Digisync was very popular among professionals. Four years later, RIM received an Emmy for this device, and in 1999, an Oscar for outstanding technical achievements.

In 1990, another company became interested in creating a network on Mobitex. RAM mobile Data (later BellSouth) began building its network and hired RIM as a device developer. By the end of the year, RAM decided they needed a two-way pager. At that time there were no pagers capable of communicating directly with each other.

Long before this, Lazaridis had been interested in the possibility of creating something similar for email. Wired systems already existed at that time, only scientists used them. But the wireless device for transmitting information seemed to Mike the most important technology future.

James Balsillie

RIM continued to develop pagers for the Mobitex network, and Lazaridis himself was already working on the idea of ​​a network PDA. In the early 90s, no one believed in such devices. Many companies have conducted research in this direction, but have not seen suitable conditions. Mike wanted to get ahead of everyone. But for this he needed funds.

James Balsillie, a Harvard graduate, worked for Sutherland and Schultz. After collaboration with RIM, they saw serious potential in it and decided to buy it. James had to complete the deal by finally convincing RIM management. But Lazaridis refused to sell. However, he paid attention to Balsillie’s abilities.

In 1992, Sutherland and Schultz was acquired by another company, and James was asked to leave with compensation. Mike decided that such a person would be very useful to them. He contacted James and offered to invest $250 thousand for a third of the company, while receiving a reduced salary. Balsillie agreed, but had to mortgage his house to raise the full amount in cash.

When Balsillie joined RIM, the company had 14 employees. This was clearly not enough to implement Lazaridis’ ambitious ideas. In order to concentrate on developing its device, RIM abandoned all third-party contracts.

To prove that wireless devices had a future, RIM introduced its Inter@ctive Pager 900 in 1996. The device allowed wireless messaging and fit in the hand. Still, it was very far from ideal; it was impossible to carry it in a pocket due to its weight, so the device did not work commercially.

By 1997, together with Intel, they developed a new, more compact and convenient device - the RIM 950. It was no longer just a pager, but a device with email that was constantly connected to the network. The keyboard has been redesigned for thumb typing. And on one AA battery the RIM 950 could work for 3 weeks.

Lazaridis continued to hit the wall of misunderstanding on the part of companies and customers. RIM was on the verge of shutting down. But at the last minute, Mike managed to convince BellSouth management with his presentation that they needed to continue expanding the Mobitex network, and not sell it. BellSouth agreed to invest in the network. RIM was saved and also attracted the attention of IBM, Panasonic and other large companies to its project.

Ordinary users still did not understand how the RIM 950 differed from pagers. To convey the essence of the device to potential buyers, RIM hired Lexicon Branding. For Lexicon specialists, the main element that could distinguish the 950 from pagers was the keyboard. The keys looked like berries. In the end, we settled on “BlackBerry” with a fairly bright sound and an emphasis on advanced functionality for text messages.

In 1999, RIM launched BlackBerry wireless secure email service throughout North America using Mobitex networks. Balsillie sent representatives from RIM to give away free RIM 950s in Canada and the United States to people who qualified as early adopters—celebrities and enthusiasts. They began to be used by police officers, firefighters and ambulance workers. Then the devices flooded Wall Street. At first they were distributed to ordinary employees of companies, but gradually people in leadership positions drew attention to the popularity of BlackBerry. This is how RIM’s original “guerrilla” marketing campaign took place.

In the same year 1999, RIM entered the NASDAQ stock exchange, becoming a public company and receiving $255 million. With a new supply of funds, the company continued to seize the moment, improving its developments. At that time, BlackBerry had already turned into a status gadget, popular among people with a huge number of fans. Blackberries were distributed at conferences, and professionals from various fields began to use them. Demand grew at a tremendous pace, the company barely had time to produce devices, extending contracts for the supply of necessary parts and assembly.

September 11, 2001, during the events that took place, when mobile networks in New York and Washington failed, BlackBerry devices continued to work through Mobitex, so in the Twin Towers area employees emergency services could communicate with each other, and those inside the buildings sent messages to people outside. Lazaridis has always focused heavily on security and reliability, which ultimately brought BlackBerry to the attention of politicians and government officials in such a tragic way. After this disaster, RIM received an order to supply 3 thousand BlackBerry to the US government. Washington appreciated the capabilities of Canadian development.

In the wake of BlackBerry's popularity, NTP sued RIM for illegally using patents on wireless email technology. Lazaridis denied the accusations, arguing that he never knew about NTP, and RIM developed its technologies independently much earlier. However, NTP was able to prove that its patents appeared even earlier and demanded that sales of BlackBerry in the United States be banned. At this point, connections in the government helped - they asked to postpone the ban on BlackBerry, because the country's leadership used these devices. In total, the trial lasted 5 years. In the end, RIM paid $612 million to the Virginia holding, and they dropped all their charges.

In parallel with the litigation, the company continued to grow, gradually improving its devices. Lazaridis and Balsillie decided to focus primarily on the corporate sector, believing that other users would follow. In 2006, RIM released the first smartphone with a camera and other media features, but remained focused on communication features for professionals. The BlackBerry Pearl family was quite popular, and new models were released until 2010.

In 2007, RIM was valued at $42 billion, BlackBerry sales continued to climb in 120 countries, and the audience numbered 9 million people. And also in this year Apple released the first iPhone. Steve Jobs relied primarily on software part, while Mike Lazaridis considered that technical features, long battery life and a comfortable tactile keyboard were more important.

Analysts note that already at this moment RIM began to lose. At the start of sales of the new competitor, BlackBerry occupied a much larger percentage of the market. But Apple is targeting a wide audience, primarily ordinary users. And the iPhone began to win the market, thanks to more advanced software. RIM was still selling much larger BlackBerrys, but was late with updates.

Lazaridis believed in limitations; he believed that the company and its products must be developed within these limitations. He was worried about how to fit all the controls into a small size, how to compress and fit all the data within the limitations of the network channel, how to increase the operating time. BlackBerry's design was driven by everything that Apple chose to ignore. Conservatism began to work against RIM.

The first versions of the Apple smartphone did not damage BlackBerry; on the contrary, sales grew. In November 2008, after delays, RIM released the Bold 9000, which received overall positive reviews, but the applications left much to be desired. A little earlier in the same year, Android OS appeared.

At the same time, RIM released its answer to the iPhone - Storm. It was a smartphone without a keyboard and with touch screen, reminiscent Apple device. It had some technical innovations and convenient communication functions, but the operating system, according to critics and users, was much inferior to the product of Steve Jobs' company. Sales of Storm were a disaster.

In 2009, RIM remained a large growth company that could defend its position. But the prevailing culture in the company prevented this. While RIM was fighting for CEOs and politicians around the world, Apple and Google began to gain the trust of their subordinates. Organizations have allowed their employees to bring personal devices to work. And they brought with them an iPhone or an Android smartphone.

In 2010, RIM, with support from AT&T, released Torch, which suffered the same fate as Storm. The operating system and applications were inferior compared to the iPhone. RIM decided it was time to move to a new OS that could compete in the changing market.

This was the last chance to turn the situation around. Lazaridis and Balsillie felt that new technologies and specialists were needed. RIM acquired several companies, including QNX Software Systems. It was on the basis of the QNX operating system that the BlackBerry Tablet OS was created. In 2011, another failure occurred - the BlackBerry PlayBook tablet sold poorly and received negative reviews, which is why prices had to be sharply reduced.

BlackBerry's popularity declined sharply in the US, Canada and the UK, but continued to grow in developing countries where people simply could not use all the features Apple smartphones due to less developed infrastructure. In addition, not many people can afford an iPhone in these countries. That's why they bought BlackBerry there more often. Today, even in these countries, BlackBerry is losing consumer interest.

For a long time, Mike Lazaridis and James Balsillie shared the CEO position between themselves. Mike handled the technical side, and James handled the commercial side. But in the large corporation that RIM has become, this principle no longer helps. Decisions had to be made with the consent of both parties, which greatly slowed down the development process and affected the performance of employees.

It didn't come as much of a surprise. However, this is a good reason to remember the history of what was once the largest smartphone manufacturer in the North American market.

Paging (1984–1998)

In 1984, Canadian Mike Lazaridis, while a student at the University of Waterloo, registered a company called Research In Motion (RIM). Initially, the company's activities were engineering work, namely the design of devices for wireless transmission data.

In the early 1990s, Research In Motion began working with Ericsson and RAM Mobile Data, from which it borrowed technologies for wireless text transmission over the then widespread paging networks.

In 1996, the world saw the first RIM gadget - the Inter@ctive Pager 950 pager, which worked on the Mobitex network. Unlike most competing models, which could only receive text messages, Inter@ctive Pager 950 was equipped with a QWERTY keyboard, and therefore also allowed sending messages.

Inter@ctive Pager 950 was aimed primarily at the corporate segment, and therefore did not become a mass product. And at that time, it was not yet fashionable among young people to chat non-stop.

In 1997, RIM management decided to rebrand its products. New line mobile gadgets called BlackBerry, this name and new branding were created by the marketing company Lexicon Branding, specially hired for this purpose. It was blackberries, according to Lexicon Branding employees, that the keyboard of RIM devices of that time resembled.

Smartphones are coming (1999–2006)

RIM released its first smartphone in 1999 - the model was called BlackBerry 5810. Like the company's pagers, the device was equipped with a QWERTY keyboard and a monochrome display, but with a larger diagonal. Interestingly, the first version of the BlackBerry 5810 was devoid of a speaker and microphone. To make phone calls you had to connect a wired headset. In subsequent revisions, however, built-in tools voice communication they added it anyway.

In 2004, RIM's first smartphone with a color display, the BlackBerry 7210, was released. That same year, RIM celebrated two significant events: the company's first million mobile gadgets were sold, and ten months later, the second. As paradoxical as it may sound today, working purely in the corporate segment, RIM grew faster than consumer-oriented competitors in the mobile market.

Inspired by success, RIM, for the first time in its history, goes beyond the corporate market and begins to create “smart” gadgets that ordinary Canadians and Americans would want to buy. In 2006, the BlackBerry Pearl 8120 was announced with a simplified telephone keyboard.

In addition, the 8120 model became the company's first smartphone with a built-in camera and software media player. Possible options Pearl had four colorings (black, grey, blue and red). It was so different from previous corporate-strict BlackBerry models.

It was a time when Apple iPhone, no Android smartphones existed yet, and Nokia ruled the roost only in Europe and Asia. In reality, only Palm communicators and Windows Mobile-based solutions from different manufacturers competed with RIM in the North American market.

Golden time (2007-2010)

RIM managed to maintain its brand and grow its audience thanks to its well-developed web services for doing business. For example, BlackBerry Internet Service (BIS), intended for small businesses, is responsible for real-time synchronization, data compression to speed up loading and save Internet traffic, as well as privacy.

For large businesses, a much more functional Blackberry Enterprise Server is offered, which allows data exchange between a corporate mail server and a smartphone via a secure communication channel.

By 2009, RIM managed to sell more than 50 million smartphones worldwide (only Nokia sold more), and in terms of financial growth it completely surpassed all competitors. A year later, Blackberry smartphones reached the milestone of 100 million units sold. True, by that time the arms race had already entered Apple company, as well as Google with its hardware partners (HTC, Samsung and Motorola).

Failed attempt to fit in (2011-2012)

In 2011, RIM, while still successful, recognized the need to quickly adapt to the changing market for mobile gadgets. Its first reformist step was the release of a tablet PC. In terms of technical characteristics, the BlackBerry PlayBook turned out to be quite successful: rubberized body, IPS screen, dual-core ARM processor Cortex-A9 and loud, bassy speakers on the front panel.

But the meager selection of applications for BlackBerry OS, built on QNX, prevented RIM's tablet from becoming a mass product. A specially created emulator for running Android applications on BlackBerry OS did not become a panacea. In emulation mode, applications ran slower than in the native environment. After some time, the PlayBook tablet was already being sold at reduced prices.

As a result, RIM's stock price fell fivefold over the year, and the company's founder and long-time head, Mike Lazaridis, was forced to leave his post. Thorsten Heyns, who previously headed the German company Siemens, became the new executive director of the company. Putting at the helm of the already problematic RIM a person who had previously suffered defeat with the Siemens mobile division is a very controversial decision.

Farewell to the consumer market (2013)

Despite the release of quite interesting smartphones BlackBerry Q10 and Z10 (the first is push-button, the second is touch-sensitive), the new management of RIM failed to improve matters. Perhaps the only thing memorable about Haynes's reign was the renaming of Research In Motion to BlackBerry. Currently, BlackBerry controls only 2.7% of the global smartphone market, second even to Windows Phone, which took third place with 3.3% of devices.

In the summer of 2013, the intention to sell the BlackBerry company was announced, but there were no people willing to pay the required amount. Therefore, already in September it was announced that RIM was leaving the consumer segment of the mobile device market and massive staff reductions. Now BlackBerry will do what it started with: design hardware and software solutions exclusively for the corporate sector. Time will tell whether she will be able to regain the trust of big business.

Gadget manufacturers

The firm was founded by Waterloo student and Istanbul native Mike Lazaridis in 1984. Initially, it was called Research In Motion (RIM), and it was she who was destined to develop and release the BlackBerry device. However, this was still a long way off.

The future founder of the company, university rector and officer was born into a family of ethnic Pontian Greeks, and at the age of five he moved with them to Canada. As a teenager, he showed an unusual interest in science and technology. At the age of twelve, Lazaridis received a prize from the public library in Windsor for having read all of its scientific books.

Having matured, Mike entered the University of Waterloo to study computer science and electrical engineering. In a few years, he will take on a project for General Motors, thanks to which he will earn $500 thousand. This will be followed by the conclusion of a contract and a small grant from the government. In 1984, the company Research In Motion was founded together with University of Windsor engineering student Douglas Fregin.

The company's early years were funded by Canadian institutional and venture capital investors in 1995. The first venture capital investment was intended to complete the development of Research In Motion's two-way paging hardware and software system.

Before the company's initial public offering on the Toronto Stock Exchange, it raised only $30 million. Together with Ericsson and RAM Mobile Data, RIM specialists worked on wireless network Mobitex, which would make it possible to transmit data in two directions, as well as over a wireless email network.

In the summer of 1998, the Inter@ctive Pager 950 went on sale.

In 1999, Research In Motion introduced a device called the BlackBerry 850 pager. It was named so because one of the engineers drew a parallel between the tiny lacquered keys and blackberries. The developers liked the name and decided to use it in the future.

Thanks to its own additional server software, the device could receive push notifications from the Microsoft server. This invention laid the foundation for the company's future products. At the same time, work began on creating the first mobile device.

In the spring of 2000, the BlackBerry 957 appeared - the company's first smartphone. It ran on the BlackBerry OS platform, and was actively used in business and government agencies.

That same year, Lazaridis received an honorary doctorate in engineering from the University of Waterloo. Three years will pass, and he will be able to receive the position of rector, and after a few years he will become an officer of the Canadian Order and the Order of Ontario.

Soon, the future Blackberry company (at that time still RIM) began developing mobile devices aimed at the consumer market. The first smartphone of the new model was the BlackBerry Pearl 8100. It was equipped with multimedia functions, including a camera. The Pearl series turned out to be quite successful. The number of BlackBerry users has been growing around the world.

At the same time, the company is releasing a device without a QWERTY keyboard. The 8700 series will be notable for the fact that the devices will be equipped with increased memory, chat, camera and more. high-quality screen. In 2007, the company began producing communicators.

Interesting fact: During his election campaign in 2007-2008, Barack Obama constantly used a BlackBerry communicator, and since then this device has become an integral part of the image of the future president.

By the way, according to the law, American presidents are prohibited from using personal communications devices, and therefore immediately after taking office he had to abandon the device. Later, a loophole in the law was found, and Obama was still able to win the right to use his personal BlackBerry smartphone.

This was argued by the fact that in the event of legal proceedings in which the head of state is involved, his personal correspondence cannot be used, and therefore he has the right to use his own email account.

The first iPhone was released in 2007.

One way or another, he was called the "BlackBerry killer" by the media. This was the impetus for Research In Motion to create their first touch-screen smartphone. It was BlackBerry Storm. This smartphone sold well, but there were many bad reviews about it.

In addition, the company faced criticism from the media, accusing it that the operating system it used was outdated and would not be able to withstand competition. Be that as it may, in the fall of 2010, the BlackBerry user base in the United States reached 21 million people.

The main competitors remained Google devices Android and iPhone as they also continued their accelerated growth. The BlackBerry line was still successful, but it didn't make much of a splash in the international market. All this forced its creators to turn to new platforms.

Among the new competitors was the Windows Phone OS.

They also noted that RIM was unable to continue its successful operations as a separate company. Fortunately, BlackBerry was able to retain some of its positions, backed by its established user base and cost-effective plans. Additionally, the smartphone market has continued to grow across the globe.

While Research In Motion's secure networks remained attractive to corporate clients, their phones were less attractive to the average consumer. All this caused mass layoffs of employees in 2011. In addition, in September of the same year, another unpleasant event occurred: BlackBerry's Internet server suffered from extensive outages.

This event (simultaneously with the announcement of the iPhone 4S) led to a massive outflow of users. However, RIM responded quickly. In October, it introduced a new BBX platform, which would run future BlackBerry smartphones. This was followed by accusations of the trademark borrowing the BBX name. That is why the platform was renamed BlackBerry 10.

In September, the company announced the release of the BlackBerry PlayBook tablet, which was surrounded by many rumors. It was the first device to run the QNX platform, also known as BlackBerry Tablet OS. In 2011, the tablet was officially presented to American and Canadian customers.

In early 2012, Mike Lazaris and Jim Balsillie resigned from their positions general directors, handing over the reins to CEO Torsten Heyns. RIM soon suffered heavy losses, and Haynes decided to restructure. He fired many employees and replaced some executives, and also delayed the release of the BlackBerry 10 platform.

After much criticism, the company officially announced a new operating system and two smartphones under its control – BlackBerry Z10 and Q10. This happened at the beginning of 2013. The BlackBerry Z10 smartphone was first introduced in January 2013 and went on sale in the UK to begin with.

It was equipped with a display high resolution and a dual-core processor. Following this, its presentation took place in the USA. The company sought to become No. 1, using its own developments in the process of creating its own operating system (rather than adapting its devices to other platforms). They should be given credit for this.

During the launch of BlackBerry 10, another important event took place: the company formerly known as Research In Motion was renamed the BlackBerry company. All this allowed us to create our own brand and attract attention to smartphones. Moreover, most customers already called the manufacturer of their devices nothing other than BlackBerry.

In the fall of 2013, the company is engaged in direct sales in the United States. Unlocked Q10 and Z10 smartphones are sold directly from the BlackBerry website. Both devices ran BlackBerry 10 OS.

The Z10 smartphone was also equipped with a QWERTY keyboard.

In May 2014, Blackberry introduced Z3 smartphones at a reduced cost to the Indonesian market, where the brand was especially popular. The device was created jointly with Taiwanese manufacturer Foxconn (they were responsible for its design and distribution). Unfortunately, it was still more expensive than most Android models.

Among the most notable smartphones of 2014 is the BlackBerry Passport with a QWERTY keyboard and a square touchscreen display. This device ran BlackBerry OS version 10.3. In just the first six hours after the start of its sales, over 200 thousand smartphones were sold.

Another excellent invention of the company of the same year was completely touch smartphone BlackBerry Rio. It had no hardware buttons at all.

What will happen to the company next? In June 2014, CNN published an article in which it was named one of the disappearing brands in the United States. Even heading into 2015, as BlackBerry continues to grow globally, investors and members of the media are seriously concerned about whether it can compete mobile platforms like Android.

One way or another, it still remains a large and well-known telecommunications company, as well as a manufacturer of communicators that have managed to carve out their own niche in the market. Modern smartphone BlackBerry has the ability to surf the web and work with email. In addition, it interacts with other remote services.

What is so remarkable about BlackBerry business smartphones? Many of them are equipped with a full-format QWERTY keyboard, and therefore it is very convenient for their owners to work with texts and enter data. Smartphones are also reliably protected thanks to the built-in message protection system.

IN modern world communication is very important. For many, the opportunity to view email outside the office, on the Internet, making telephone conversations is the key to successful work. It is not surprising that this area is constantly being improved, surprising each year with more and more convenient and powerful devices. Thanks to the ever-growing demand for such devices and services, RIM was founded in 1984, which a few years later released some of the most reliable and convenient smartphones in the world. This is how the BlackBerry brand was born.

What is Blackberry?

Now BlackBerry is a communicator that combines excellent telephone and Internet communications. This device appeared in Russia only in 2008 due to delays associated with the FSB.

There are several models of this communicator that can provide reliable communication to any client. All of them are distinguished by their versatility, practicality, reliability and modern appearance. The combination of these qualities has made the BlackBerry brand one of the most popular in the world.

Blackberry models

The best solution for business is the BlackBerry Bold model. This smartphone provides its owners with excellent communication quality, which is ensured by the operation of a 3G radio transmitter. This is a new word in the field cellular networks, superior in quality to the GSM format we are used to. The high quality of communication is explained by the fact that all sounds go through significantly less compression, plus this communication format also means a higher network speed.

If you place great importance on sound quality, then this model will give you the opportunity to experience the difference in voice transmission that it provides regular smartphone and the one provided by BlackBerry. The only drawback is that new look communication is practically not widespread in Russia. The 3G format is available in St. Petersburg and is being introduced in Moscow. Someday it will appear in the most remote corners of the country, but not as fast as we would like. In any case, this universal device can be used anywhere where there is a cellular connection of the usual format, since it supports the GSM network.

This model is equipped with a large, convenient display with a screen resolution of 480x320 pixels. This allows you to display both text and graphic information. The keyboard is designed specifically for quick and comfortable typing of letters and numbers; it allows you to reproduce even quite long texts with maximum convenience. We can say that this is the main difference between this model and all previous ones. In addition, the BlackBerry Bold smartphone has a 624 MHz processor. The appearance of the device can work to maintain the business image of a successful leader, which is so valued in our country.

Now you have a chance to purchase a smartphone that is practically incomparable home computer. It is convenient, has all the necessary applications, such as MS Office and the ability to install many others necessary for work, including a proprietary operating system for convenient and secure work on the Internet.

The most modern and multifunctional model is BlackBerry Storm. This model has fundamental differences from other models released under the Blackberry brand. Its popularity is so high that it is considered a direct competitor to the famous iPhone smartphone.

This model is equipped with an even larger display size with a resolution of 480x360 pixels. The advantage of such a phone is its high-resolution touch display. The smartphone works both in the 3G network and in the GRS zone. It is quite equipped powerful camera 3.2 MP. With this model you can not only print easily and quickly, but also copy text and surf the Internet in fast mode. Its only drawback is the lack of Wi-Fi. But this is compensated by other capabilities of the smartphone - availability of Bluetooth. In addition, it has all the necessary qualities of a modern communicator. You will be able to listen to music, process files, surf the Internet, take photographs, correspond with friends and colleagues, and make calls. And his beautiful appearance will be able to actively work for you.

There are other popular versions of Blackberry smartphones, for example, BlackBerry Curve, BlackBerry 8820. Their differences are minor, but they all meet the basic requirements modern users powerful and compact communicators. It is safe to say that this device will become very popular in Russia in the near future.

Whatever your needs, a BlackBerry solution will help you get more done by providing access to the information you need and staying connected with colleagues and friends.

The solution consists of smartphones with built-in software that provides the ability to use a large number of communication services, as well as data transfer services and providing access to them.

BlackBerry smartphones let you stay connected to all the information that matters to you, even when you can't use your desktop or laptop.

E-mail, telephone functions, electronic geographic maps, secretarial programs, applications, games, Internet - BlackBerry smartphones provide access to all this and much more.

Some smartphones are equipped with a multimedia player and/or camera - that is, everything you might need is concentrated in one stylish device.

The BlackBerry solution supports all major corporate platforms email; Moreover, it can be customized to suit the needs of an individual or an entire enterprise, at any scale and in any industry.

BlackBerry smartphone users know exactly what they want to achieve in life. Our task is to help them with this.

Smartphones

BlackBerry smartphones provide connectivity to everything you need in your professional and personal life.
Whatever your needs and requirements, there is sure to be a BlackBerry smartphone that's right for you.

Required Features

BlackBerry smartphones have all the functions necessary for a person who is often on the go:

• While on the go, you can use email, instant messaging, and telephone features
• Some nice touches like a built-in camera, media player, and access features social networks
• Internet access, GPS, BlackBerry Maps and many other features are no longer a problem.
• BlackBerry smartphones come with an easy-to-use QWERTY or SureType® keyboard. In addition, many models are equipped with a trackball, making typing and navigation as easy as possible.

Software

The BlackBerry solution contains all the necessary software - both for an individual and for a corporate user working in a large company with thousands of users.

Software for BlackBerry devices

The BlackBerry Device Software package includes all the apps you need for your smartphone - mail client, "secretary", media player, browser, calculator and many others. Depending on the version of software installed on your BlackBerry smartphone, you may have access to new features that were not included in the software package that came with your device.

In addition, it was created for BlackBerry smartphones large number third party applications- games, work applications, instant messaging systems and many others.

BlackBerry Desktop Software

The BlackBerry Desktop Software suite lets you control how your email, secretary software, media files, and other data are synchronized between your computer and your smartphone, and whether these types of information are available on the latter.

Management, collaboration and messaging software

BlackBerry software can, for example, provide connectivity to internal applications for all mobile users of a large enterprise, or access to all email addresses of a small company from a single smartphone.

Software for enterprise and data applications

The BlackBerry Mobile Data System (BlackBerry MDS) software suite is a suite of development tools, administrative services, and BlackBerry Device Software that lets you develop applications that you can deploy on your organization's users' mobile terminals.