How to register an active group. How to create a group for business in VKontakte and promote it correctly

I offer a detailed manual on how to create a VKontakte group to sell goods on the Internet. Now it is enough to create a community in contact and directly attract customers through social networks with thousands of visitors.

Hello, my dear blog readers. Today there will be a useful article for many users of social networks. Business on the Internet is taking on new and new forms, creating communication channels with potential buyers. Business is looking for an audience. Social media has a huge human resource and businesses want to connect with it.

The VKontakte social network is the largest and most popular Internet platform, with an audience of more than 81 million daily visitors. Companies, both large and small, in search of common ground with this mass, create, pursuing two goals ( feedback and sales) with one idea - to gain customers. The social network was especially actively used by small companies and individuals to conduct business.

Until September 2015, the Vkontakte platform did not have specially oriented technologies for presenting products, except for advertising tools. The product offering was limited to photographs and product descriptions, plus advertising posts. To purchase or obtain information, the buyer needs to make contact on his own, so the likelihood of a transaction is reduced.

In the fall, an opportunity was presented that significantly expands the possibility of doing business on a social network. The “Products” service is integrated into communities and public pages, expanding functionality to the level of a simple online store.

Entrepreneurs are striving to master a trading tool for business through a social network. To avoid mistakes, it’s worth figuring out how to create a VKontakte group to sell products correctly and fill it with attractive products with excellent graphics.

How to create a community in contact and its main types

Interaction with a social network begins with a simple registration to create a personal page that provides access to the capabilities of the service. It is impossible to work in contact without your own page. The menu on the left reflects the sections; to go to the communities section you need to select “My groups”

The tab displays a list of groups of which you are a member, if any. To create a group, you need to click the “Create Community” button. From a mobile device, such as a phone, a group can only be created through a browser. Official application slightly limited in functionality compared to the full browser version.

In the window that opens, you need to decide on the name and type of group.

It’s worth taking a closer look at the community types and examining the differences and advantages between them.

• The group, by design, was created to unite people with general idea or interests, primarily for communication. Groups are much more widespread, first of all, because they appeared along with the social network itself. The tool has become familiar to users. The group may be closed or open type, but everyone can join the open one, and the closed one with the approval of the group administrator.
• A public page is created to officially represent a company, personality or brand. The main purpose is information and promotion of the subject of the page. A public page is a narrower communication tool, a way to talk about yourself or a company, but by design it is less intended for commerce. A public page cannot be closed; its information is open for viewing by anyone, even users without their own page.

When creating a public page, there is a choice of 4 types, with slight differences between each other.

A group is created in one click. When creating any type of community, a menu opens with settings, selection of blocks to use and other parameters. In the future, to change the parameters, you need to follow the link under the main image (avatar) of the community - “Community Management”

Functional difference between a group and a public page

It is necessary to understand the significant differences in order to understand how to create a group in a contact to sell goods. Group and public page have differences in design:

Differences are visible in the arrangement of blocks, for example, a block of photographs. For more detailed settings you need to go to “Community Management”.

One of the main differences between a public page and a group is the “Latest News” section, or rather, its absence on the public page. In the “Latest News” section you can create a menu group with easy navigation and a unique design. Often used to sell goods.

No less important is the difference in the work of the central element of the community - the wall. Posts are available only to the page administration; users can be allowed or disabled to comment on posts.

Other differences include:

• Users of a group are participants, and users of a public page are subscribers. The name of the entry button is similarly different.
• The group can be linked to a location; you just need to indicate the location in the appropriate field.
• A public page can have a birthday; for this you need to indicate the creation date; the group does not have this option.
• The public page does not have an “Invite Friends” button; instead, the “Tell Friends” option is provided, which is very effective way promotion. This way, the user simply receives information about the work of the public page, as opposed to a forced invitation from the group.
• Only the public page has an events block for organizing meetings or celebrations.

In the process of working and understanding how to create a community in contact, you should pay attention to the interesting and unique content of the group in order to promote it. There is, from paid advertising to the exchange of publications between groups with similar topics.

How to create a group in contact to sell goods

Returning to the creation process, after defining the group type, enter a name. For example, the name is “Shop”.

The “Community Description” field provides information about the company, its goals and activities. It is better to make the description interesting and concise.

Specify the topic of the community, in accordance with the company’s activities and age restrictions, if any.

Creating a product showcase in a group

The service is available absolutely free, but is disabled by default. To connect, follow the “Management” link. In the “Information” tab, indicate “Enable” at the bottom.

The service offers the functionality of a small online store; indicate the city where the store is located and the currency used. In the contact field for communication, indicate a person, for example a manager, responsible for communicating with customers. By clicking “Write to the seller” a dialogue will open with him.

“Store Description” opens a window for editing the company description

As a result appear new block"Goods".

The next stage is the catalog, for which we figure out how to create a community in contact. To add a position to the catalog - “Add”, or click on the block name to go to the catalog.

Here you can create a selection, in other words, by category.

Each collection has a name, preferably in accordance with the category, and a main image (Cover). Size no less than 1280x720 pixels.

Filling out the selection is done by adding and filling out an individual card.

Give each product a unique name and description, listing its benefits. Like a selection, each copy has a main image. When uploading, a miniature image must be marked for display in the general catalog.

You can also add additional photos, up to 5 pieces. In the “Category” field, select the appropriate one in the list and enter the price. If it is not yet in stock or you are not ready to offer it to customers, check the “Product not available” checkbox.

The result of all the work will be a convenient and visual catalog, with information, prices and attractive photographs.

If the offer is of interest, the client can contact the seller - “Write to seller”. The “Recipient” field automatically specifies the person you selected earlier, for example, a store manager. The selected item is attached to the message template; you can additionally add your own questions or comments.

Without a doubt, the “Products” service handy tool, simplifying the interaction between buyer and seller, in social network. It is enough to figure it out once and understand how to create a contact group to sell your products today in order to effectively use and develop this communication channel with a huge audience of potential customers.

Here's an example of an existing sports nutrition store:

For a more complete understanding of what you read, I advise you to watch my video instructions

I hope the material will be useful for many aspiring Internet entrepreneurs. Please like and repost this article if you liked it.

Greetings! Come on, tell me, how many of you have thought about how to create a VKontakte community and monetize this enterprise? I am sure that among you there will be those who tried to become the owner profitable group on the social network, he may even have filled it with content and designed it, but he never achieved the popularity of his brainchild and failed to promote it. That is why I decided to devote today’s article to how to promote a VKontakte group from scratch. From my review you will get a lot of interesting information, learn about what you need to do to the group flourished. All advice will be practical, and you can immediately apply them without delaying long box called "Tomorrow".

Why are we doing this?

So, I would like to start with the fact that on the Internet we can find a huge variety of all kinds of public pages with different thematic focus. However, profitable in this diversity there are only individual units. I think you all understand that the scale of the project primarily depends on the efforts of its owner, the leader who leads his caravan through the endless desert of possibilities. The amount of capital calculated for the creation and promotion of a VKontakte group, in in this case are a secondary factor.

Well, imagine, you decided to whip up a resource, recruit subscribers to it, and now you’re sitting, waiting for the money to start flowing. I advise you to roll up your lip and wipe away the drool. Nothing in this world falls from the sky(and what falls usually does not bode well).

To earn a couple of pesos, you will have to use your head. First of all, think and decide for yourself, what exactly do you want to do? That is, decide on the topic your community. I offer you several options from which you can choose the one that seems most attractive to you:

• earnings from advertising and affiliate programs (in this case the topic is absolutely not important);
• maintaining a personal blog;
• creating a resource dedicated to your hobby(this could be finance, music, dancing or anything else).

Socelin for getting high-quality public subscribers

Detailed instructions for creating a community from A to S

Creating a VKontakte group from scratch

Setting up a group

Since we have more or less figured out how to create a community in contact absolutely free, I think we can move on to its actual setting. To do this you need to do the following:

Promote VK pages and publics using Brobot

Registration

Since you and I are interested, we need to make sure that in our community there is sufficient number of participants. From design quality group will depend on its attractiveness in the eyes of users, and therefore I suggest moving on to this activity:

1. Upload a photo (avatar) to your community. Please note that the photo parameters must be 200*500 . Edit the photo and thumbnail, and then save the result.
2. Download links, leading to your website or other thematic community. Don’t forget to leave your subscribers your Skype, telegram chat link, Instagram page and YouTube channel. Edit all names and save.
3. If you are really interested in how to create a popular group in contact, then do not ignore such an important point as “ Latest news" Edit this block regularly, do not neglect the importance of fonts. Before saving the result, preview the page.
4. In the section " Discussions» add new topics that will be useful to your readers.
   
5. Add videos to your project. It will be great if the videos are filmed by you and posted on YouTube. This way you will increase traffic on the channel.
6. When performing, remember that the sale of goods in it will be effective only if the “Photography Albums” are well maintained. Upload photos high quality, make a detailed description of the product being sold, under each photo indicate the price of the product and a link to the seller (administrator or manager).
7. To the section " Documents» you can download useful instructions and manuals. Owners of online stores can keep price lists or lists of services provided in this section, for example.
8. Don't forget about regular interactions with your subscribers. Conduct surveys several times a week and encourage people to express their opinions in the comments. It’s very good to use when expanding a group’s audience. promotions and competitions. They can be carried out once a month, for example.
9. For those who plan to do business in their group, you need to take care of adding products with a clear name and detailed description . Remember that the demand for a product will depend on how attractive the photo of this product is. Each product must have reasonable price, which also needs to be specified. Don’t forget to indicate who/where to pay for the order, in what form the payment takes place, how and where delivery is carried out, as well as what guarantees you give to your customers (cash on delivery, exchange option).
10. If you wish, you can change the group and make it a public page. If you don’t know what the difference is between a public and a group, I advise you to read a separate article dedicated to this issue.
11. Create in a group convenient menu, make navigation easier. To do banner and wiki menu in the community I turned to specialists in this topic, if you need it, ask in the comments or write in a personal message - I’ll send you a couple of guys who are doing this. I decided not to waste time doing it myself, but there are a lot of manuals and articles on how to do these steps yourself on the Internet. You can use a search engine and check.
12. And, of course, take care of the quality of content. Please note that in the group, commercial posts must contain photographs and make up no more than 50% of the total material you publish. To increase the number of subscribers, pay attention to posts with fascinating information, do not forget that people are attracted by fun and a good sense of humor. Information presented in the form of images is more attractive.
    
13. In order for clients to trust you more and, as a result, advise their friends and acquaintances, provide them with the opportunity to leave feedback about your work. To do this, you can create an appropriate topic in the “Discussions” section. Offer discounts and small gifts and bonuses to regular customers.

Collect target audience for business with Pepper.ninja

How to manage a group?

To make adjustments to your community at any time, you just need to click on the three-dot icon located under your group’s avatar. In the window that opens you will see the categories:

1. « Information", where you can edit the description, name and other fields at any time;
2. « Participants", which contains full list all subscribers of the group;
3. « Managers" Here you can add new or change the access rights of existing community administrators and editors;
4. « Blacklist» - a place where you can block unnecessary subscribers or persistent violators of the rules of your group;
5. « Links»;
6. « Community Statistics" This category is one of the most important and contains data on:

• Group attendance– the number of unique visitors, views, characteristics (age, geographic location, gender) of the audience that is interested in your group;
• Audience reach, which looks at your community’s posts in the “My News” section and data about your subscribers;
• Activities– actions of subscribers, reposts of your posts and reactions of other users of the social network to this data.

Results

Now that you know everything about how a VKontakte group is created, you boldly You can start implementing your own selling platform or increase the conversion rate of an existing community. Remember, your every action and decision affects how your subscribers treat you and what impression your resource makes on them. Don't stop there, be open to experiments and see you soon!

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Popular group VKontakte: rules for creation, design and configuration

If you are well-versed and knowledgeable about a specific topic and spend a lot of time on the Internet, then over time you will want to create your own group, for example, on VKontakte. What is this for? The group will help you find people of your same interests. You can share information with group members and discuss various issues related to the group’s topics. The group will also help you promote your online business, here you can make good advertising. This article will answer the question - “How to create a group in contact?” and the issue of promoting the group in contact will also be touched upon.

Instructions on how to create a group on VK

First of all, you need to log in to your VKontakte page, on which you will create a group.
Next, go to the “My Groups” section.

Since we are creating a group with all the attendant capabilities, we select this particular item. Now we come up with a name for the group. It should include keyword. Has a successful name in search engines good frequency. It will be possible to change the name of the group, but when the group gains popularity, changing the name of the group will be inappropriate. Therefore, it is better to immediately give a thoughtful name to your group.

Settings and created VKontakte group

We can say that the group has already been created, that is, the foundation has been created. Now you need to deal with its main settings.

In the “Information” tab, indicate any page address in Latin.

A very important step is the description of the community. This is the first thing a guest sees when looking for the required group. The text size in the description should not be too large. It is necessary to enter into the text the most important points your topic and be positive.

In the group settings form, select the group type: open group, limited or closed. Also, if you have your own blog page, you can add its address. You can also add the name of your site. After filling in the required data, click the “Save” button.

The VKontakte network is quite well thought out and organized specifically for the needs of people social system. If you entered something wrong when you first filled it out, don’t worry. You can always change mistakes made and edit information by selecting the “Community Management” section.

Filling content and promoting the VKontakte group

Let's move on to the no less serious part. further development group, this is its filling and promotion. To popularize it, you need to upload videos of your interests, audio recordings, and photographs to the group. Set your home page to bright and beautiful avatar. To attract the numerous attention of Internet residents, try to always upload fresh and verified information on your topic. If these rules are followed, the number of guests on the page will increase. In addition, guests of the page will begin to “repost” your interestingly selected content, thereby starting the promotion of the group.

Set your home page to bright and beautiful picture groups

In addition to the help of friends, the number of video views, group visits and subscribers, promotion will also increase with the help of their friends or neighboring partner groups. You can share posts between groups. And carry out how free exchanges(provided that there are no more than 3,000 people in a given community), and paid (if there are more than 5,000 people in a community).

You must understand that promoting a group takes short time it won't work. This is a fairly lengthy process and should be kept in mind. One of the conditions for the progressiveness of the group is the constant updating of content. The more often you upload new information, the better. Another condition is the quality of the information uploaded.

A professionally designed group will be a strong advertising boost in promoting your topic. If you are selling goods, then the group will help increase demand for them. Also, the created group can help increase traffic to a particular blog or your website. Here you can make useful contacts for life.

Promotion of a group in contact - video

With this, we believe, the answer to the question posed at the beginning of the article on creating a group has been received. On at the moment you have learned how to create and fill group content. In addition, now you know some secrets for promoting a group in contact. We hope it has become clear to everyone that this is a very useful and profitable tool on the network.

The process of creating a group or public on this social network is extremely simple, and in this article we will look at it step by step. Of course, creating a group is just the beginning, because later you will need one, but this is an excellent starting step.

So let's begin. Click on the “My Groups” item in the right menu and in the window that opens, click on the “Create Community” button.

In the pop-up dialog you need to indicate the name of your future community and its type. The "group" view is usually used when you want to create a community in which users will primarily communicate with each other. If you want to focus on your own posts, and not on dialogue with users, then it is better to choose the “public page” community type. For this article we will focus on the “group”. After entering, click on the “Create Community” button.

The group has been created and its settings page opens in front of us. They mean the following:

Now that we've set up the group, it's time to upload an avatar for it. To do this, click "Upload photo".

In the pop-up window, select the desired picture. This could be your company logo or any other cute image.

Finally, select what the group logo miniature will look like and save the changes. Done, our group received a logo!

That's all, your new group has been created and you can now publish posts! Where can I get them? And this service will help you with this!

From this article you will learn how to create a group on VK in 2019 and configure it correctly. In particular, select the type of community, the name of the group, set up the main sections, fill out the description, put a memorable community avatar, upload a beautiful cover, and so on. If you are a beginner and just starting to figure out how to work VKontakte - this is for you step by step manual will be especially useful.

Advantages and capabilities of the VKontakte group:

1. Fast Creation. After reading the article to the end, you will understand that creating a group takes 10-15 minutes.
2. For free. You can create a VKonakte group absolutely free, and with proper promotion, it can be compared in effectiveness to a landing page or website.
3. Easily use. Most of the actions related to business promotion in VK are intuitive and simple.
4. Many information. There are many articles and videos on the Internet about the work of VKontakte: promotion, monetization, etc.
5. The biggest Russian-speaking audience of all ages - among them there are definitely your clients.

How to create a group on VK: step by step

Step 1:

Community creation

So, we already have a personal page and we need to create a group on VK so that we can place all advertising materials there and not spam our account. On the left side of the menu, click on the “Groups” tab. A page will open that shows which groups we are in. At the top, click “Create a community.”

Step 2:

Choosing a community type

As you can see, VKontakte itself explains for what purposes this or that type of group is suitable. Choose what suits you. And don’t be afraid, if necessary, the community type can be changed at any time in the settings.

Step 3:

Next, another pop-up window appears, where, depending on the selected type of community, we will need to write a name, indicate a category or topic, whether it will be an open or closed community, add a link to the site and physical address ( if there is one).

In the field group name enter the name of the group. How to name a VKontakte group?

• Use the name of the company or brand.
• First name or last name for a personal blog.
• A keyword by which potential clients may search for you.

For example, if you are engaged in repairs in Moscow, then it is better to name the group [ Repair in Moscow] and write the name of the company or brand through a dash or vertical slash. Finally, click on the “Create Community” button and go to the page new group.

This is what the newly created group looks like. All that remains is to set it up and fill it.

How to set up a group on VK

Step 4:

Avatar

A VKontakte group avatar is an icon that is displayed next to the group’s posts in the news feed. To install it, in the right top corner Click “Upload photo”.

Recommended avatar size 200x200 pixels. Try to ensure that the picture chosen as your avatar is bright, concise and memorable. This will help followers differentiate your group's posts from others. After loading, VKontakte will first offer to crop the main image, and then adjust the thumbnail.

Step 5:

To continue setting up the group, click on “Manage” directly under the newly installed avatar.

Next, fill in the basic information about the group; this is what users who land on your page will see. In the description of the community we write what the group is about, for companies we list a list of services or goods, we write (your advantages).

Here we can make the group closed or open ( better to make it open), put a nice page address and upload a community cover.

Step 6:

Recently, VKontakte groups can be added beautiful covers, with basic information about the group and additional pointers. For example, like our group :

To add such a cover, you need to go to the community settings, click “Upload”, select a pre-prepared picture on your PC (1590 by 400 pixels in JPG, GIF or PNG format) and click “Save”.

To ensure that the cover is displayed correctly on tablets and mobile devices, it is better to place text and others important elements in the center.

Step 7:

At this point in the settings of your new VKontakte group, you need to enable or disable certain sections. We recommend disabling sections that you do not intend to use.

You can also configure the access level for all sections: open or limited. This affects who can add content to these sections. Open- can add everything, limited- only community administrators and editors.

Here you can turn on products, set the main and secondary blocks. This is what will be shown first when visiting a group, by default the group description or is shown at the top.

These are the basic settings that need to be made after creating a group. At your discretion, you can set up a comment filter, add links, enable messages, connect additional applications and so on.

How to fill a newly created group

To add the first entry on behalf of the group, click in the empty field where the inscription “Add entry” temptingly looms. If your avatar is lit next to the entry field personal page, then click on the arrow at the bottom right and select “On behalf of the community” so that the post can be seen by those who are subscribed to the group.

How to create a group discussion

Create discussions where users can leave reviews, discuss topical issues, share their vision, opinions, etc.

In order to create a new discussion, you must first enable them. Go to the group settings and go to the “Sections” tab. Choose one of the options:

• open— everyone can create and delete discussions;
• limited— only community administrators can create new discussions.

After that, return to the main page of your group and under the main photos, click “Add discussion”.

Group album and photos

Turn on the Photos section in Settings and create a group album. Post only real photos! This will help build trust. Click “Add photos” in the lower right menu of the group and upload them from your device.

The photos you add will be uploaded to the group's main album.

Also on the right you can find the “Photo Albums” tab and add a new photo album calling it, for example, “Repair of one-room apartments.” This way you will divide all the photos into separate categories for the convenience of users.

How to add products to a group

Another advantage of VK is the opportunity to create and develop an online store based on social media. networks. To do this, go to the “Section” tab in the settings again and turn on "Goods".

Settings will open in which you need to specify:

• city where your store operates;
• enable or disable comments on products;
• choose the monetary unit in which the cost of goods will be measured (ruble, tenge, euro, dollar or Belarusian ruble);
• configure where purchase requests will be sent: in community messages or in personal messages to administrators;
• store description.

Then you can add product cards on the community home page.

You need to fill out the product card as follows:

• category— select the category to which the product belongs, or if there are no suitable ones, put “Other”;
• product name and description— write the name of the product, a short description and its characteristics;
• photos product - can be downloaded different options color solutions, as well as photos from different angles;
• price- the price of the product or service being sold.

If a product is out of stock, it is not necessary to remove it from the display and then add it again, just check the “Product unavailable” mark.

How to make a group interesting?

To make your group interesting, you need to make an effort and follow a few simple rules.

1. Create quality content. Do not constantly publish posts with the content “Buy, order, call” and so on. There should be selling posts, but in moderation.
2. The time when it was possible to post cats and demotivators is long gone. Therefore, first, think carefully about what might be interesting to your target audience.
3. Be consistent. Don't abandon the group and publish 1-2 posts a day.
4. Do polls on the topic of what content your subscribers would like to see.
5. Publish real photos office, store, warehouse, your workplace and yourself.

Conclusion. Well, now we have figured out how to create a group on VK, set it up correctly, add photos and the first entry.

Write in the comments the address of the group you created following our guide! Let's see who did better