Statistics on queries in Yandex. Yandex Wordstat: detailed instructions for using the service and operators

Yandex began in the late 1980s. And today it is one of the most popular among search services. The main feature of the named search engine is that it searches keywords without taking into account the number of parts of speech and prepositions used in them. Displays sites upon request, based only on keywords. This feature is very convenient for users, but analyzing queries in Yandex becomes more problematic.

In addition to the popular today Google and the named search engine, Rambler is also used. It is more accurate in terms of searching queries, but less popular.

What is "Yandex Wordstat"?

This special service was created by Yandex for webmasters and optimizers. This system helps create the semantic core of the site and select the right keywords for each new article, which you publish on your website. And this significantly increases the number of visits.

In addition, Wordstat helps to assess the competitiveness of your Internet resource.

By registering in the mentioned system, you can use keyword selection to find the most popular queries.

The system provides information about requests throughout the month. By entering the word and phrase you need in the topic field, you can filter the results by region.

When selecting queries, you can use special operators that make the search easier.

Most popular

In 2012, a list was created of the five topics that people most often search for on the Internet. Ryan Dube, an SEO with 10 years of experience, helped put this list together.

These results cover the entire global population. Let's look at them:

1. So, the requests of children and adolescents came first. Here are questions about why parents forbid something, and how to kiss a girl for the first time. There are many topics that children and adolescents are embarrassed to discuss with adults. However, this is a completely healthy interest, and there is no need to be afraid of it, experts say. Although kids should think about how to clear queries in Yandex before parents find out what questions are swarming in the heads of their children.
2. The next topic calls into question the mental health of most people. These are scenes of rape and torture. As they say, no comments.
3. In third place was the question “How?” with many variations. How to build, plant, cook?
4. In fourth place are purely female questions: how to seduce a man, lose weight, remain attractive and desirable?
5. And of course, many people read articles on the topic of certain diseases. Many of us prefer a quality text to a doctor's consultation. We usually look for symptoms that seem to us to be a manifestation of a non-serious disease on the Internet.

This Yandex query statistics helps you decide on the choice of content if you are looking for a topic to create and develop your own project. It’s worth focusing on when choosing a topic for a new blog.

The most frequent request in Yandex

Probably, many Internet users once wondered: what queries are entered into search engines? People work with websites on a wide variety of topics, develop online stores and companies, and this, as a rule, is the basis of their search activity. A special Yandex system helps track which questions most often concern users. So, what is the most frequent request in Yandex?

A large number of users solve operational issues. The rest are concerned mainly with pressing matters that are related to small personal needs - to eat, play, watch and, of course, talk. The following are the results obtained within one month.

World online

Nowadays, people do almost everything on the Internet - work, study, shop. Fortunately, their percentage is not so high that the city streets are empty. But at the same time, the most popular query in Yandex contains the word “site”. This mainly includes website promotion (as many as 146,000,000 requests per month!). Some are looking for specialists to promote their own websites, others are trying to master this skill on their own. After all, a well-promoted website brings in good income.

This is especially true for online stores. And they are next on the list. Users actively make purchases via the Internet, ranging from underwear to large appliances. The number of online stores is growing steadily. Many create their own and work only via the Internet, others increase the number of sales by creating a catalog.

Advertising sites are no less in demand. Among them, the leader is OLX, previously called “Slando”.

Facebook and VKontakte

Facebook is also one of the most frequent requests in Yandex. He is in the top ten most popular social networks in the world. He is accompanied by YouTube, VKontakte, Twitter, Weibo, etc. The number of users is about 1.4 billion. At the same time, 160 million are citizens of the USA, Brazil, Turkey, Great Britain, and Mexico.

With the decline in popularity of VKontakte, which was previously liked much more by Russian-speaking users, the demand for Facebook has increased significantly. But at the same time, VKontakte is trying not to give up its positions. This is the only Russian site that took 8th place in the top ten most popular social networks in the world. More than 228 million users from many Russian-speaking countries are registered here. Despite the ban on VKontakte in Ukraine, many Ukrainians continue to actively visit this site. Therefore, one of the most frequent requests in Yandex looks like “my VKontakte page.”

And since our population loves to communicate with foreigners (including using special dating sites), the next most common request is “translator”. By the way, many foreign students are registered on the VKontakte network and communicate with Russian-speaking friends. In this case, both interlocutors are forced to use a translator.

Time for business - time for fun

The most interesting thing is that the number of requests for the word “game” totals 75,984,283 times a month. Most requests relate to popular game"Tanchiki", which men are especially fond of, and children's games online for boys and girls. They allow you to keep your child busy while doing household chores.

Slightly less often than games, people search for movies to download or watch online. It is noteworthy that when you enter the word “love” into a search engine, it immediately returns films in the genre of drama or melodrama. Mostly Turkish.

What do people prefer to watch? More queries in Yandex indicate that most people watch shows (like “Kitchen” and “The Bachelor”), as well as American films. Most often they belong to the fantasy genre. TV series are no less in demand - both Russian and Ukrainian, and American.

Urgent problems

The following requests in Yandex, according to statistics, relate to news, calculating the amount on a calculator, and the weather forecast for tomorrow. The weather forecast, by the way, is often correct.

And of course, the horoscope. Yandex provides a huge number of sites with horoscopes for today, tomorrow and for the month. Not far from horoscopes in terms of frequency of requests is the dream book.

Books

Fortunately, they download not only films, but also literature. And they don’t just pump. It is often read online. I am glad that reading literature is still a popular activity for young people. Currently, you can read books online on several sites completely free of charge - “Litmir”, Loveread, Knizhnik, etc.

It is noteworthy that the top three most popular genres of literature are women's love stories. This includes historical, modern and even fantasy. The number of romance fiction novels is growing every day.

The Russian detective story is also very popular. While foreign detectives are rarely read here, Russian detective stories, including women’s detective stories (many of them have a fair amount of humor), are searched for on Yandex very often. They are read online, downloaded, and purchased in online stores.

"Why Chicks"

The question “why” is one of the most popular queries in Yandex and Google. Most people are interested in why this or that organ hurts. A huge number of queries in Yandex are focused on headaches, back pain and leg swelling.

Slightly fewer people are interested not in health, but in relationships with the opposite sex - “why is he...” or “why is she...”. And here the variations of the questions vary - it could be betrayal, difficulties in mutual understanding and unpleasant situations in which the partner showed himself to be the worst side. The history of queries in Yandex shows that such issues are usually discussed on forums.

In addition, the following questions are often entered into the search engine:

• "Why am I stupid?"
• "Why can't I lose weight?"
• "Why am I an idiot?"

Typically, discussions of such problems take place on forums.

In conclusion

The history of requests in Yandex is incredibly voluminous, and that’s all popular topics incredibly difficult to cover. But we tried to describe the most popular queries that interest the Russian-speaking population on the Internet. We hope you found the information useful.

Word choice (wordstat) is a service that helps to obtain information about Yandex user requests. For example, it allows you to find out how many people per month search for a particular phrase, and see queries that are similar in meaning to your phrase.

Getting started

You can use the word selection form from the Direct interface. To do this, click the button Find words in the block New keywords and enter a passphrase.

To take advantage of all the features of the service, such as selecting the region and type of user device, go to the word selection service. Word selection is available only to authorized users.

By default, statistics are shown for all regions and all device types. The Desktops slice includes requests for desktop computers and laptops, Mobile section - on phones and tablets. You can view data on requests on phones or tablets separately using the Only phones and Only tablets slices, respectively.

The number next to each query represents the projected number of impressions per month you can get by choosing that query as your keyword phrase. When making a forecast, the system uses data for the last 30 days before the statistics update date. The data is considered by the system only for the Yandex search results page , excluding requests made by users searching for the Yandex Advertising Network.

How to use the service

For example, in Direct you place an advertisement for an apartment renovation team and want to add a key phrase to your ad repair. Enter this phrase in the word selection service. From the data in the left column it can be seen that repair- popular request (11 million impressions per month). But it does not reflect what the buyer was interested in: repairing apartments, cars or telephones.

To prevent ads from being shown for popular but unsuitable queries, replace the key phrase in Direct repair on apartment renovation. Clarify phrase repair You can also use negative keywords. If you add negative keywords cars And phones, the ad will not be shown for popular queries car repair And phone repair.

Look at the queries in the right column. Users who searched apartment renovation, may be of interest apartment finishing And suspended ceiling. Add to the list of key phrases for your ad in Direct those that correspond to the goals of your advertising.

Query history

To understand the dynamics of user interest in your topic, go to the tab Query history. Here you will see data for the last 2 years, grouped by month, as well as a graph of user activity.

Statistics on queries on tablets have been available since March 1, 2016. Until March 1, the statistics of requests on phones also included requests on tablets.

(Last update: 01/13/2019)

Hi all! Post updated. Today we’ll talk about the Yandex Wordstat service (Yandex Wordstat) and the Yandex Wordstat Assistant tool. The service from allows us to select keywords for the site. To be honest, I myself have not paid attention to such tools before to find the best keywords for my blog. Now Wordstat Yandex my most faithful friend and assistant. You can't go anywhere without him.

Selection of keywords in Wordstat Yandex

Before writing a post, the first thing I do is select keywords in Wordstat Yandex (keyword statistics on Yandex).

Word choice (wordstat)- This free service, which helps to obtain information about Yandex user requests. For example, it allows you to find out how many people per month search for a particular phrase, and see queries that are similar in meaning to your phrase.

Selection of Yandex keywords - wordstat.yandex.ru when writing an article

Selection of keywords in Yandex or to How to choose the right title for an article

That's all I have. I hope it was useful to you. Until next time. Bye bye!

But not everyone is familiar with all the capabilities of this unique Yandex service. Unique because everything automatic services and programs collect data specifically from Wordstat, since nowhere else is there more accurate data on search queries.

This post is dedicated to a review of Yandex Wordstat, its main functions and hidden possibilities. After reading the material to the end and putting into practice what it says, you will be able to quickly receive up-to-date data for setting up and launching advertising campaigns, as well as find topics for writing articles on your resource and new queries for which you can promote your website.

So, let's figure out how to work with Yandex Wordstat using an example. After opening the page wordstat.yandex.ru enter in the query window key phrase, for which you need to obtain statistics. For example: “summer tires for a Camry.” After executing the request, the result will appear:

The left column shows all the word combinations and phrases associated with the keyword. The top line combines query statistics, i.e. it summarizes the number of user hits with partial occurrences of keywords. Also, requests are divided into pages and for any request there can be no more than 40 of them. The received data is statistics of requests for the previous month, date last update is shown on the right.

The right column of the result contains phrases that are similar in meaning, which are used by visitors along with the request from the example. They are also worth paying attention to, since they can not only make queries that are similar in meaning, but also other queries that characterize the user’s interests.

Obtained usage statistics search queries useful to consider when placing contextual advertising and for . The Yandex Wordstat service provides information in the form of visual graphs (Query History), with which you can understand the seasonality of demand for a product or service.

The picture shows that summer tires are used at higher rates in the spring from March to May.

Also, recently appeared new opportunity group and display in the form of graphs information on the use of the device from which the search was carried out ( mobile devices, tablets, desktops). This feature is useful for determining the number of potential customers who can access your website from a smartphone or tablet.

Wordstat operators

The service is provided to the webmaster additional features, which allow you to work with it most effectively. This special characters(Wordstat operators), which are inserted into the search bar along with the key phrase.

If you need to sort and identify the exact occurrence key, the Wordstat operator exclamation point (!) is used. Here's how it works as part of a request:

If you need to accurately determine the number of requests without changing (diluting), then combine the Wordstat operators: exclamation point (!) and quotation marks (“”). Now the example will look like this:

Let's try to remove or add the word “buy” to the search line from the right column of the results. Wordstat operators are used for this minus and plus (- and +). The result will change as follows:

Useful Wordstat operators parentheses () and choice (or, |) allow you to conduct an extended search using one key phrase without creating a new query. Let’s say you need to ask: “buy Qashqai summer tires in St. Petersburg.” The request and its result will be defined as:

Here we show only the basic techniques on how to work with Yandex Wordstat. IN search bar Keys can be combined with operators in a variety of ways.

To consolidate the information received, let's try to select keywords in Yandex Wordstat using a simple example.

Example. For a website selling furniture, you need to create key queries on the topic: cribs.

We set the first key: “bed for children.”

According to statistics, we determine the most popular queries that suit us: “bed for children”, “children’s bed”, “bunk bed for children”, “buy a bed for a child”, “bunk bed” and “children’s bunk bed”.

Although by the total number of requests the keyword “children’s bed” is the absolute leader, by exact occurrence we see a completely different picture and here the leader is “bunk bed”, this at least means that if the site does not yet sell bunk beds, you need to start doing so as soon as possible rather, and if they are already presented on the site, it is worth highlighting a separate category for them.

We think the basic principle of selecting keywords in Yandex Wordstat is clear, the rest requires practice. If you want to find out similar information for Google, then you need. And if you have any questions, ask them in the comments.

We are starting a series of articles called “How to navigate the world of SEO.” In this way we will try to answer frequently asked questions our clients and start speaking the same language as them. In our first article we will talk about Wordstat frequency and how website owners often idealize this indicator, believing that:

• Wordstat frequency is equal to the number of requests in Yandex;
• by Wordstat frequency you can predict the volume of traffic to the site;
• Based on Wordstat frequency, you can collect a semantic core of queries.

Is this really so, we will try to find out in this article.

Myth 1: Wordstat frequency = number of requests in Yandex

Many clients mistakenly believe that by entering a query into http://wordstat.yandex.ru/ you can find out how much given word or a phrase was requested in the Yandex search engine within a month. In fact, this tool is designed for selecting keywords advertising campaign in Yandex.Direct, as the search engine itself says:

“The numbers next to each query in the search results give you a rough estimate of the number of impressions per month you will receive if you select that query as your keyword. Thus, the number next to the word “phone” indicates the number of impressions for all queries with the word “phone”: “buy phone”, “ cell phone", "buy a cell phone", "buy a new speckled cell phone", etc."

To get the correct data, you need to understand how Wordstat works. When choosing a word, be sure to indicate the region where your company operates. Do not forget that by default Wordstat counts all queries containing the word (phrase) of interest. In order to find out the real frequency of a phrase, you need to use special operators. There are five of them in total, the most relevant of them are quotation marks (“ ”) and an exclamation mark (!).

Quotes allow you to count impressions only for a given phrase, and not for all phrases containing it:

An exclamation mark placed in front of a word excludes its word forms (declension). You can find out the statistics of the exact occurrence of a phrase if you use two “!” operators simultaneously:

In our examples, the frequency is indicated for Moscow and the region.

Myth 2: Wordstat frequency can predict the amount of traffic to a site

There is an opinion that the Wordstat frequency shows the traffic that the company’s website will receive if it occupies the highest position (TOP-1) in this request. Let's assume that Wordstat frequency indirectly tells us about the potential of a keyword - if it is advertised often, it means that it may receive a lot of clicks from searches.

To test this statement, we conducted an experiment. Having collected keywords from our current projects that have been in the TOP-3 of Yandex search results for more than 20 days in a row, we compared traffic to the site from these words/phrase with their Wordstat frequency.

As can be seen from the table, high positions in search results according to words with great “potential”, they did not provide significant traffic to the site. Even if the resource ranks TOP 3 for these queries, maximum traffic, which can be counted on, will be no more than 20% of the Wordstat frequency.

Myth 3: You can collect a semantic core of queries based on Wordstat frequency

Many people believe that Wordstat alone is enough to collect the search core of queries. You can rely on this indicator, but with some reservations. Do not forget that very often words with a minimum frequency remain competitive in search results and can bring search traffic. If the request frequency is zero, this does not mean that users are not looking for it. The opposite is also true - words with high frequency does not necessarily have high traffic potential (we were able to verify this during our first experiment). This is what we decided to check by collecting traffic for a month from words with zero Wordstat frequency in the Moscow region. As a result, we received the following data:

Our experiment confirmed that requests with zero frequency bring traffic to the site, which means that when collecting semantic core You can’t rely only on Wordstat data.

At iSEO, we use several services simultaneously to select the semantic core, for example, Google AdWords, Adstat Rambler and a number of others. Each service has its own advantages and features, according to Google AdWords words can be selected taking into account the category of the site, Rambler statistics provide data on impressions for the first page, for all pages and total impressions.

Selection of search queries in GoogleAdWords.

Selection of search queries in Adstat Rambler.

But knowing the approximate number of impressions for a particular query is not enough to understand how much traffic can be attracted from search. The click-through rate of a website is of no small importance, and is influenced by various factors:

In conclusion

So, we have clearly demonstrated that you should not idealize an indicator such as Wordstat too much. It has certain benefits in forming the semantic core of queries and forecasting potential traffic to the site, but it is only one of the tools, but far from the only one.

In the following articles we will talk about how to correctly read the calculation for website promotion and the monthly optimizer report, and also consider the main pitfalls agreements onSEO.