What is monetization on YouTube. How to enable channel monetization and earn money from the YouTube affiliate program

Nowadays, YouTube is not only a popular video hosting or social network, but also a place where many people make good money. For some it is just an additional income, while for others it is the main and quite stable income. You've probably thought about this at least once, and you also want to make a profit, like others do. That is why you are interested in how to monetize a YouTube channel. If you don’t yet know how the system works, I will be happy to help you figure it out.

How does this work

YouTube monetization is a type of earnings that is based on income from displaying advertisements while watching videos on your channel. It happens something like this: While watching your video, the user is shown an advertisement. YouTube pays you money per impression or per click on an ad. That is, the advertiser pays the hosting, and the hosting, in turn, shares this profit with you. Almost half of the total cost of advertising is spent on this.

You can familiarize yourself with the work and administration of the channel in my article, but now we will take a closer look at how to monetize on YouTube.

What does it look like

I think you know what it looks like, you just didn’t know that it’s called monetization. So, these could be display ads that appear to the right of the main video. Advertising before your video, with the option to skip ads after a few seconds. Or overlays - a small clickable advertising image that is displayed while the video is shown. It is also possible to insert advertisements directly while the video is shown. Here you decide for yourself exact time inserts and the number of commercial breaks. Please note - display advertising is only available on a computer.

How to connect

Connecting YouTube monetization is not difficult. Just go to the Video Manager, then to the “Video” section. Now click on “Channel”, then “Status and functions”, and opposite the “Monetization” function, select enable.

Next, a window will open with additional information, which I highly recommend reading. Only after this click on “Enable monetization in my account” and you can safely choose options for advertising on your channel.

If you suddenly have problems or problems with signs, they will help you useful tips and solutions from this article. Oh additional features you can learn from the video course " YouTube Monetization».

Convenience of cooperation with YouTube

It should be noted that working with YouTube is a guarantee of your peace of mind! The benefits of monetizing a YouTube channel are obvious. The main thing is that it does not require any financial investment from you. Registration, creating a channel and uploading videos is very simple and quick, and this procedure is absolutely free. An additional advantage is that you can choose whether to become a hosting partner or not, you decide for yourself suitable option, how exactly to monetize a YouTube channel.

All technical issues do not affect you in any way. Security quality service, security and powerful traffic are taken care of by video hosting. You can count on stability of payments. It should also be noted that YouTube itself also helps in promoting the channel, based on the principle of showing similar videos.

Over time, you will become familiar with the system. Learn all the intricacies of promoting your channel, from creating potentially interesting videos to making optimal money from them, and I will try to help you with this! Therefore, I advise you to attend my webinars, follow all the news on the blog and you will definitely become a pro!

So go ahead! Connect monetization right now!

Hello everyone, friends! Another one of my YouTube channels (channel “Knowledge Base”) has grown to the point where monetization can be enabled on it. Therefore, today I want to show you how to enable monetization on YouTube. Tell us what it is and what conditions apply to the channel and video.

Connection instructions

Step 1. To enable monetization, you need to go to Creative studio and select the “Channel” tab. You will immediately see the “Status and Functions” page. Find the “Monetization” block on it and click the small “Enable” button.

If this block shows “Impossible,” then you just need to go to settings and select another country.

Step 2. We accept the rules of the affiliate program.

Step 3. Linking AdSense to a YouTube channel.

I think there shouldn’t be any difficulties, just in case, see the instructions for registering with Google Adsense (link will be later).

Step 4. After you link your accounts, you need to select ad formats that will be shown to viewers. I recommend selecting all.

Step 5. If your channel has 10,000 views, all you have to do is wait for the channel to be verified by the video hosting moderators.

Step 6. After successful verification, monetization will be enabled on your videos. I immediately recommend going back and making adjustments for new video ad formats at your discretion.

Congratulations! Now you will receive income!

How to disable video monetization

Let's now figure out how to enable or disable advertising for individual videos. This is also an important point.

Method 2. To make settings on previously downloaded videos, you need to go to the “Video Manager” section.

Next to each video you will see a dollar sign.

Gray dollar means monetization is disabled. Green dollar - what's included.

By clicking on it, you will be taken to the same monetization settings for a specific video as shown in the screenshot in method 1.

That's all for today! If you have any questions about settings or connection, then ask them below in the comments. I'll be happy to discuss!

We released new book"Content marketing in social networks: How to get into your subscribers’ heads and make them fall in love with your brand.”

Monetization is the transformation of a non-profit project into a commercial one. This is making a profit from your hobby, personal project.

For example, you run a small website for yourself where you talk about cats. You just like to write notes on your blog, pick up memes with kittens. Slowly, but your blog is developing and gaining popularity.

At some point, when the number of unique visitors reached a thousand per day, a pet supply store contacted you. He offered to place his banner on your website for money. You agreed. And this was followed by other advertising offers.

This is an example of monetizing your hobby. You started making money on something that previously did not generate income, it was just something for the soul.

Example of monetization on YouTube

In an example, monetization looks like this. While viewing your content, the user is shown advertisements. The service pays you money for displaying and clicking on this advertisement. In other words, the advertiser pays the hosting, which shares its earnings with the channel owner.

What does monetization of a YouTube channel depend on?

Subject. The cost per click in some areas is quite significant. For example, cars, construction, etc. Even with low traffic, you can earn enough money.
Attendance. How larger number subscribers on the channel, the more substantial the profit of its owner.
Monetization methods. Different advertisers, ad types and formats have their own CTR, on which the amount of earnings depends.

Current ways to monetize videos on YouTube

Not every channel can be monetized. First of all, there must be loyal subscribers. No one will order advertising if you have 300 subscribers. You need to become popular, authoritative.

Typically, the phrase that means monetization on , refers to advertising from or from various media networks, where advertising is shown based on internal processes and algorithms activated by the platform within a particular channel. But this is far from the only way to earn money. You can use the following methods:

Paid training videos. On again created channels A large amount of free video material is posted. In the process of their promotion, expertise is gained, and the videos become more in demand. At this stage of training you can connect paid content, which may go against the main theme of the channel. This includes the creation of a series of videos, the viewing of which will be paid.
. These are video reviews of various products and services. A link to the partners’ offer is inserted under the posted video or in the video itself as an annotation. With their help, money is earned affiliate sales. For example cost-per-action. This is a type of affiliate program that involves placing links from advertisers with a variety of monetary contributions. The target action here is not only sales, but also registration on certain sites, replenishment of an electronic account, applications, etc.
Sales of your own services or products. For example, the user has certain design skills. Using the service, they can be monetized by offering such services on the Internet based on videos. Many products are sold well through YouTube. If you have the skills to create high-quality material, you can create paid content and make good money from it.
Partnership with YouTube AdSense or with media networks. It involves concluding an agreement for the possibility of inserting video advertising into the user’s videos. Viewing it by subscribers brings a certain income to the channel owner. Advantage this method is that it can be connected to initial stage channel development.
Selling links leading to external sites. What kind of monetization on YouTube is carried out in this way? On the service, the user can embed into his content only annotations, clickable buttons or interactive tips that redirect to other videos or resources connected to the channel. YouTube blocks links to external sites. Using the “Link Hideer” plugin, you can make a transition to an affiliate site or online store in the annotation and, avoiding blocking, thus earn extra money.
Channel rental. Conditions for monetization on YouTube using this method: the user can rent out a promoted channel to post the client’s content in it. For example, in videos about travel you can post information about specific travel companies.
Video monetization using information business. Providing valuable content through videos, followed by redirection to subscription page for selling courses, trainings, webinars and other video tutorials.

What you need to connect advertising

To pass moderation to enable advertising, the channel must comply with the monetization rules on YouTube and gain at least 10,000 views. After completing the mandatory registration procedure, users are given a variety of opportunities on the service: adding and subsequent distribution of video materials, subscribing to other channels, etc.

Need to activate this function in your account, and then send the appropriate request for moderation. If approved, the moderators provide the user with the necessary rights to use the account in commerce. If the channel owner uses content that is not his own in his materials, and without confirmation of copyright, then such an application will be blocked.

The user can link an account to the AdSense service, select optimal ad formats, etc. An important factor is the choice of the country in which the client will record profits from the implemented video content.

After all the above steps, you can activate the display of advertising.

Stages of channel development

Each channel goes through the following stages:

A small volume of views of videos and video materials. The owner receives income for them. Key factor on at this stage– lack of competition. The video should be educational, engaging, and overall interesting. The quality of the videos and skills are not of paramount importance.
Increase in the number of views. At this stage, competition also increases, so the channel must interest visitors. Here you need to spend more effort and money to promote the channel (use monetization methods).
As a result, in case of successful promotion, the channel becomes in demand. The number of views will increase daily.

Monetization on YouTube is a broad area of activity that is not limited to displaying ads from AdSense and Media Networks. By choosing the direction of content, you can decide on methods of earning money. The key condition for making a profit is regularly filling the channel with new content and creatively presenting it to users.

You will learn what monetization of a YouTube channel is and how to enable it, how much YouTubers are paid and how to withdraw earnings. Read detailed instructions about how to monetize a channel on YouTube.

21.05.2018 Andrey Kushchev

Income from a video blog directly depends on how competently you monetize traffic. Most new YouTubers do not know how to advertise correctly and lose part of their income because of this.

In this article I will talk about ways to monetize a YouTube channel, how to use advertising tools correctly and where to look for advertisers who will pay more.

What is monetization of a YouTube channel?

Proper presentation of advertising on this video hosting helps the advertiser increase sales. YouTube is unique - it is both video advertising and the ability to display advertising materials in search results Yandex and Google. This means that the audience that will see the advertisement is much wider than the active YouTube audience.

Traffic monetization is a process that allows you to use a site’s audience for commercial purposes. In other words, this is the placement of paid advertising on the channel.

What types of monetization are there?

There are two types of monetization - manual and automatic.

Most bloggers combine and use both of these methods. Let's talk about each of them separately.

Manual

This method does not require connecting to the YouTube affiliate program. You use your audience yourself and place advertising offers for it. For example, your own online store, a separate product or service, or paid advertising of third-party resources.

Manual monetization is divided into two more subtypes:

direct sale of advertising: another blogger or online store wants to advertise on your channel - he pays, you advertise;
traffic monetization using the CPA model: the CPA network pays fixed commissions for each product sold.

The second option deserves more attention. The essence of CPA advertising is as follows: you register on the affiliate website, independently select an offer (product for advertising), post it on the channel affiliate link.

Within the CPA network, you have analytics tools that help you track click-throughs and purchases. There are also detailed statistics on your work. By studying it, you study the behavior of your target audience and the effectiveness of each of the advertising offers on the channel.

Thanks to these tools you analyze your advertising campaigns, test other offers and choose the most profitable ones.

This method allows you to increase your income, but requires more dedication from you - you need to spend a lot of time on analytics, creating advertising materials for each offer and testing ads.

The best CPA networks:

Admitad— Head office in Germany. The widest selection of offers - games, goods, loans, services. Stable payments, convenient analytics tools and friendly technical support.
Actionpay— Large Russian affiliate. Large selection of offers. Support responds promptly. IN lately There are problems with payments. They pay, but they often delay it – up to six months.
7offers— Finds offers for each audience. Good support. Payments at least every day.
m1-shop— The largest commodity affiliate program in Runet. Convenient tools analysts, good support and stable payments.
K.M.A.— The main competitor of m1-shop. CPA network with its own product offers.

Most CPA networks have the same offers - they all work with large advertisers. Moreover, each network has its own unique offers.

Important: do not work with “black” offers - with copies of watches, phones and other products that use someone else’s brand. This is prohibited by YouTube rules.

Automatic

Automatic monetization allows you to receive income from affiliate YouTube programs.

After connecting to the affiliate program, YouTube will broadcast advertising on your blog.

video advertising that can be skipped after 5 seconds;
non-skippable advertising;
overlays – translucent ads at the bottom of the video;
product advertisements – are displayed if a product is mentioned in the video.

When setting up monetization, you choose which ad formats will be shown on your video blog.

If your video blog is not connected to affiliate program from YouTube, monetize traffic yourself.

Conditions for connecting monetization

New requirements for affiliate connection:

at least 1000 subscribers;
4000 hours of video over the last 12 months;
Publishing only high-quality content.

All connection requests are reviewed manually. The average time for consideration of an application is 2 days. If the channel does not meet the above conditions, the application will not be considered.

The tightening of the rules is explained by an increase in fraud in 2017. Because of attackers, honest video bloggers lose part of their income. The YouTube blog notes that the innovations will encourage YouTubers to create and publish only high-quality content.

How to monetize your channel on YouTube - step-by-step instructions

Channel monetization is a complex and lengthy process.

To access this type of earnings, follow the instructions.

Step 1. Register an account with Google

YouTube is owned by Google. Therefore, creating a channel begins with registering a Google account. If you already have account Google - create a new one for work.

After this, you will have the opportunity to create a YouTube channel. To do this, open home page Google and go to applications. After clicking on the YouTube icon, the channel will be created automatically.

Step 2. Create a YouTube channel and publish the video

The channel needs to be well designed. Make a hat or order one from a specialist. Nice hat– a sign that you are following your blog. At the initial stage, this will help increase the number of subscriptions.

The main thing is content. It doesn’t matter what you create - ultra-short gaming films, streaming or anime: publish only high-quality videos that are interesting to users. Your task is to do better than your competitors.

Step 3. Submit an application for monetization and wait for a response

After reaching 1000 subscribers and publishing content with a total duration of 4000 hours, apply to join the affiliate program.

If you are disconnected from the affiliate program due to non-compliance with the new requirements, you do not need to submit a new application - the old one will be considered after you fulfill all the above conditions. If all of them are completed, monetization will be enabled automatically.

To check video blog statistics, use the tool YouTube Analytics or mobile application"Creative YouTube studio" It is available on both Android and iOS. Data is updated once a day and may therefore be inaccurate. The maximum time deviation is 72 hours.

To enable monetization, do the following:

On the right top corner click on your account icon.
Select the “Creative Studio” section.
In the left menu, click “Channel”.
In the “Status and Functions” section that opens, click on the “Monetization” icon.
Click Enable.
Accept the terms of the affiliate program.
Confirm the action.

How to confirm rights to published content

By connecting to monetization, you begin to use your content for commercial purposes. To use it, you need to confirm authorship.

Most new YouTubers miss this point and face a problem when they receive an email asking them to verify authorship within 14 days, otherwise monetization will be disabled.

manually describe the content creation process;
obtain a license from a third-party resource.

Open the text of the received message and click on the link to the video whose rights you need to prove.
At the bottom of the page that opens, under the video, check “I can confirm the rights to commercial use.”
Choose one of the options.
If you don't have a third-party online license, select "My video contains only original content."
In the column that opens below, describe in detail the process of creating the video - which editor you used and where you got the materials.
Save the changes.

These steps must be done in advance to avoid misunderstandings.

To avoid manually describing the process of creating a video each time, create a license for each video and provide a link to it in the description.

Typically, such licenses are made on the Creative Commons website - this is the most popular non-commercial service for creating public licenses.

To obtain such a license, do the following:

Go to the Creative Commons website.
Select the “Licenses” section.
We choose the “Attribution” license - most YouTubers use it.
We fill in all fields.
We copy the received data and paste it into the description under the video on YouTube.
Save the changes.

How much can you earn

Professional YouTubers earn tens of thousands and even millions of dollars per month. Earning opportunities are unlimited - it all depends on you.

A few examples of success:

In 2010, Swedish blogger Felix Kjellberg created a video blog on which he posted recordings of gameplay and drew graphics. Felix already has 61 million subscribers and 17 billion views. According to various estimates, he earns from 4 to 7.5 million dollars a month.

The anonymous owner of the DisneyCollectorBR channel earns between $2 and $5 million monthly. The video blog was registered in 2011. During its existence, it gained 10 million subscribers and 14 billion views.

Spanish schoolboy Guiller Mudias films reviews and walkthroughs of video games in Spanish. Guiller has 4.5 billion views and 13.6 million subscribers. According to various estimates, he receives income from 60 thousand to 2 million dollars a month. Guiller is not in school - he has already secured his future.

Russian channel Get Movies earns 130-180 thousand dollars per month. This project is dedicated to cartoons for different age category– from babies to teenagers. The blog collected 15 billion views and 16 million subscribers.

The profitability of a video blog depends on its topic and the number of views. For example, if you make humorous videos, they will show you advertisements for consumer goods - they are cheap.

If your project is dedicated to reviewing motorcycles or cars, you will be paid more - you are being watched by an audience interested in buying, they have money and a desire to buy a motorcycle or car.

These are average figures. Payment per 1000 views is the final figure displayed. YouTube pays for clicks on advertisements that are broadcast on your videos. Depending on the engagement of the audience and its ability to pay, you will receive from 0.1 cents to 50 dollars per 1000 views.

How to withdraw earned funds

To withdraw earned funds, your account must be linked to Google AdSense.

The account is linked to AdSense through your YouTube profile. If you don't already have such an account, one will be created automatically and will be linked to your Google profile. You don't need to go to adsense.com to do this.

How to link an account:

Go to Creative Studio on YouTube and select the “Monetization” section.
Accept the terms of connection to Google AdSense.
If you don't have a Google AdSense profile, click Create.
Fill in all fields - address, postal code etc. Enter only real data - this is necessary to receive payments.
Log in to your Google account and confirm the action.

Within 48 hours, the accounts will be linked, and after that you will be able to withdraw your earnings.

YouTube pays out once a month, usually from the 15th to the 22nd.

Now we will talk about how to enable monetization on this resource. There is nothing complicated here, but there are several nuances that you need to know and take into account. There are only two ways to enable monetization on YouTube.

Working through media networks

Working through media networks is the easiest option. You just need to register in the media network, apply for connection, after which you will need to connect your channel. No further action is required from you. The conditions under which they will work with your channel are generally the same, but each media network has its own nuances.

The only negative here is that the media network will take a percentage of your earnings, which can reach up to 30%. But the conditions here are often milder than at self-connection monetization, in addition, there is technical support, training webinars, etc.

There are many media networks for YouTube, the most famous and reliable are VSP, YUDK and AIR.

You will need an AdSense account to this system contextual advertising I wrote in this article. Set up an account in AdSense, enter the correct data there (this is important), then go to your YouTube channel, open the “Status and Features” menu and in the “Monetization” section, click “Enable”.

There is nothing complicated here, and there are no special nuances that need to be paid attention to. Complete all steps and enable monetization on YouTube with using Google Any user can use AdSense, even those who are not very experienced. However, it is not enough to complete all these steps, you also need to get your channel accepted, but here everything is much more interesting and complicated.

There is also an opinion that for Russia (and for a number of other countries) there is stricter moderation, which is true. For example, if you specify any Western European country in the settings, then sometimes you can be enabled for monetization on YouTube without any moderation at all.

If you did not pass moderation the first time, then you need to either develop your channel and try later, or try changing the country in the settings. You also must not have any copyright or community guidelines violations, but you will be notified of this on the very first screen when you apply.

Monetization of your YouTube channel will occur through AdSense, where there are restrictions on withdrawal of money. The minimum amount is 100 US dollars. That is, if you earn 150–200 rubles a month, then you will wait a very long time for payment. For small channels, this is a significant disadvantage, on the one hand, but on the other hand, it motivates you to work more actively on new videos.

What to choose

As I wrote above, media networks have a significant disadvantage - they take a percentage of your income for intermediation. But their payment threshold is much lower than 100 dollars (it can be 50 rubles). Also, so-called “gray” people often collaborated with media networks. YouTube channels(post someone else's content). But recently, media networks have encountered certain problems and complaints from Google, so they have begun to take a tougher approach to moderation. They filter out “gray” channels in almost 100% of cases and look more closely at the quality of content from everyone else.

The percentage for mediation with a media network may well be compensated by higher income from advertising (since it is set up by professionals). Sometimes, even with this percentage, working with a media network can be more profitable than direct monetization through your AdSense account.

It is easier for small channels to choose media networks, if only because their requirements for the number of views are much lower than YouTube. In addition, you won't have to fiddle with AdSense settings, which can have a very significant impact on your income. If you have a large channel with a large number views, and you want to control everything yourself, then in this case choose monetization through AdSense.