Mobile application as a sales tool. Mobile application development. Ideas for mobile applications

According to Google analytics, more than 73% of users who made purchases in a store first looked for information about the products by using mobile devices . Modern man I can no longer imagine life without gadgets, since smartphones have become a powerful channel for the popularization and promotion of services. That is why the presence of a business on the Internet significantly affects the degree of customer loyalty. And the development of applications for Android, iOS and Windows helps to increase interest in any business project.

Facts about the mobile world

Total revenue in app stores for 2017 was $90 billion.

iOS developer revenue has grown to 45% this year.

Revenue from games in App stores Store and Google Play were 74% and 91%, respectively.

The volume of the gadget purchase market in 2017 reached $215 billion.

How long does it take to develop an application?

Development of applications for iOS and Android occurs in stages. Therefore, the time frame may differ depending on the labor intensity of a certain stage of creation. Here are some approximate deadlines:

Discussion of the program with the manager and drawing up commercial offer takes up to 3 days.

Competitor analytics and setting goals for a specific project - about 6 days.

Drawing up technical specifications and prototyping takes from one week.

Design stage takes up to three weeks.

Writing code depends on the complexity and takes up to two months.

Application testing goes away in about a week.

To create an application you need to define:

Advantages of custom mobile application development

Managers and marketers to increase user loyalty and sales.

Heads of departments and entire agencies for record keeping and administration.

Beginning entrepreneurs who are creating a business online or promoting an existing resource.

Stages of mobile application development

Are you looking for effective tools promoting your business? Order mobile application development from KOLORO and our programmers will definitely create an indispensable web assistant for your clients.

The production process for a new application typically consists of the following sequence:

What should you pay attention to when ordering a mobile application?

Availability of preliminary analytics required market segment. Other people's experience will help you avoid the most common mistakes during development.

Using smartphones is no longer possible without a variety of applications and games. Resourceful developers are constantly coming up with new Android applications that make our lives easier and allow us to pass the time.

However, their excessive abundance in the Play Market often forces us to download unnecessary or low-quality products. Therefore, it will be useful to know about the 20 most popular free Play apps Market.

1. Instagram for Android (Download)

It's hard to find someone who doesn't have an account here. The application was created for quick publication of photos and videos. Before uploading, it is suggested to process the images with filters or other tools.

It is possible to communicate live, create personal stories, edit videos, and correspond with friends on Instagram Direct.

The application is very convenient, it allows you to keep abreast of the events and lives of your friends and easily share moments of your life with them.

2. Facebook (Download)

When Facebook switched to mobile platform Android, 1 billion users downloaded immediately this application.

The application largely duplicates the functionality of the web version of Facebook.

However, many users often complain about the imperfection of the program and various technical problems. There is hope that in the new updated versions all problems will be fixed.

3. SHAREit for Android (Download)

A useful and simple application for Android.

The essence of its work is to transfer any files between various devices(smartphone, tablet, laptop, PC, Android, iOS). Transfer is made only to a short distance, however, it requires absolutely no waste of traffic and network connection.

This good alternative bluetooth, since SHAREit transfers files much faster. It is clear that it is not used every day, but such an application should still be at hand.

4. My Talking Tom (Download)

One of the most popular games that resembles a modern and improved version of Tamagotchi.

Raise your virtual pet, monitor its health and mood, give it a name. Choose your own coat color and various accessories for the animal. Many functions and capabilities give real emotions and a good mood. There are also a dozen entertaining mini-games available in the application.

5. 100 doors (Download)

Continuing the theme of games, it is worth noting the application 100 doors (100 rooms). This is a whole series of entertaining puzzles, each of which requires you to complete exactly 100 levels.

These Android applications will appeal to those who love challenging tasks. Solve challenges and puzzles to open the next door. Interestingly, you can use all the capabilities of the phone - tilt it, turn it over or shake it. Hours of gaming will pass unnoticed.

6. Snapchat (Download)

This is another social mobile app that has surpassed 500 million downloads. The developers managed to create a bright and a simple program for communication.

Various effects for photos, unique stickers and pictures, easy communication with friends, as well as publications from famous publications.

They not only allow you to quickly access the Internet, use mail, maps, a translator, download and store various files and photos, but also customize useful features on the phone (for example, etc.)

9. Line free calls (Download)

An excellent communication application that is popular in many countries.

The principle of its operation is practically no different from many other messengers. Free messages, calls, video calls, group conversations and chats (up to 200 interlocutors simultaneously). Simple and colorful design, unique and themed stickers for your mood. Additional Keep function saves important files, photos or forwarded messages.

10. Shazam (Download)

One of the best Android applications in the Music category.

Instantly identifies the player at the moment song, finds its lyrics and video. Now you don’t have to rack your brains for days, remembering the melody stuck in your head.

You can add your favorite songs to the playlist. The collection of songs and videos for them is constantly updated. The latest new releases, top and time-tested legendary hits are always available to listen to.

By the way, many famous artists also use Shazam (for example, Pitbull).

11. Clean Master (Download)

Cleaning Wizard will be a useful assistant in every phone.

The application filters and deletes various spam, cache, and unnecessary notifications. Improves and speeds up phone performance, optimizes memory. TO additional functions include battery saving, device cooling and virus scanning.

Judging by the reviews and the number of downloads (almost 1 billion), this application can be considered one of the best in its category. The program is free and runs on paid advertising.

12. AliExpress Shopping App (Download)

The application is popular among all fans of this trading platform.

The application is simple and clear, there is complete confidentiality, and it supports the conversion of many currencies. It is in no way inferior full version site. Directly from your mobile device, you can select a product, place an order, pay, and then track your parcel. In addition, some products have an additional discount in the application.

13. Microsoft Word (Download)

A useful application for Android that allows you to use convenient text editor on any smartphone.

The program was created specifically for those people who need to work with documents quickly and on the go. The design is quite familiar, practically no different from the PC version. Convenient touch control makes it possible to use numerous functions. In a word, this is almost a full-fledged Word on your phone.

14. Tinder (Download)

The Tinder dating app has been recognized by Forbes magazine as one of the most popular and successful.

Tinder allows you to find new acquaintances for pleasant communication or romantic relationships. Browse through a huge number of photos of participants and choose your favorite ones. Their contacts or location will immediately appear on your screen. Since the release of the application, the concept of “getting acquainted” has changed a lot. Now finding friends while traveling or quickly organizing a party will not be difficult.

The application is easy to use. Due to its specifics, it has an age limit of 18+.

15. Weather (Download)

Weather is very functional and quite exact application with weather forecast.

The data is updated regularly, so it is possible to find out the current temperature in real time. Forecasts can be short-term (hourly) or long-term (up to 9 days).

If necessary, additional information is displayed on the screen, such as humidity or atmospheric pressure.

It is worth noting the colorful design and convenient widgets for the main screen of your Android.

16. You Tube (Download)

Official YouTube app opens for android quick access to all videos on the site.

Convenient design and navigation helps you find the videos you need, subscribe to channels, download own videos. Videos you watch or like are saved in separate tabs.

17. liters (Download)

The most popular of free applications for reading books.

The virtual library contains more than 50,000 works, and its range is constantly updated. All books are divided into many categories for ease of searching.

The pleasant interface does not irritate the eyes after long reading. All books are completely free, so you will have to endure 5 seconds of advertising.

18. Fitness plan 30 days (Download)

Android apps that help you lose weight, eat right, and exercise are becoming incredibly popular.

One of the best in this category would be the 30 Day Fitness Plan.

This is a personal home trainer. The training course is divided into a month. Clear and high-quality video lessons teach you how to perform all the exercises at home. The set of exercises is composed correctly and competently. Physical activity increases gradually, which does not harm health.

It is possible to record your achievements and parameters. Convenient notifications and reminders won't let you miss a workout.

19. Marvel Contest of Champions (Download)

Let's return to the most popular games again. Marvel: Contest of Champions – Colorful and Realistic role play, created based on your favorite comics.

All the Marvel heroes are present here, constantly fighting evil. Gather your team, invite friends, develop a battle strategy.

20. Hay Day (Download)

The list is completed by a very kind and no less popular game Hay Day.

This is a well-known farm that is popular with more than 100 million users. Take care of your land, harvest, trade, buy equipment and equipment. Gorgeous graphics, interesting tasks, new features and capabilities will draw you into the game for a long time.

This was a selection of the best free Android applications that will be useful for all occasions.

Dear readers! If you have any questions or comments on the topic of the article, please leave them below.

Do you have an idea to create a mobile application, but you doubt whether you have enough knowledge and skills to create it? Even if you don't know anything about creating mobile apps, you can still create one and even make money from it.

Idea

Work on creating an application begins with an idea. First, think about who you want to make the application for. For example, if you live in a big city where there are a lot of tourists, then you can think about creating an application for them. There are a lot of options.

Also, think about your hobbies and interests. Let's say you travel frequently and want to visit the most famous clubs around the world. You've made a list of your favorite places. Why not turn this database into a travel app?

Many well-known apps are not centered around specific interests, but the ones that always rank in the top three are games. You've probably already downloaded Temple Run, Minecraft to your smartphone. Gaming apps tend to make more money because users are more willing to pay for them, especially if they are very popular among your friends.

Don't be discouraged if you find something similar to your idea when searching through App Store. Learn to think outside the box. For example, there are several apps that provide information and maps about all the most popular tourist spots in Moscow. But there is an application that provides information about unusual places in the city that not everyone knows about.

Try to come up with an idea that has few competitors. But if you are determined to turn your idea into an app despite the competition, take a look at your competitors and try to figure out what you can do to make your app better than theirs.

Here are some important points Things to consider while you're thinking about your application:

Monetization options

Before you start developing an application, you need to decide how you will make money from it. There are several main ways to monetize applications:

• Free application. Typically used by large companies, the app helps sell their products or services.
• Free application with advertising. Used in popular applications that actively interact with the user
• Paid application. The most popular and profitable type of monetization. With every sale of yours Apple apps takes a commission of 30%.
• Lite and Pro. The Lite app is free, but with a limited set of features. By purchasing Pro you will unlock all functionality
• In-app purchases - you can sell new functionality or new game levels directly from the app

Development

Now you have an idea. Great, that's already half the battle! But what now? We assume that you, like most people, have no programming experience. And that's great! There are tons of options.

If you want to take the easy but more expensive route, then check out mobile app developer sites. The AppBooker website allows you to enter your platform, country, and budget, and it will then return a list of developers that meet your needs. Once you select a developer, you can see a list of their clients and the types of applications they specialize in.

A good list of domestic developers can be found here – ratingruneta.

Another option to find a developer is to contact flinaser exchanges. It may even be cheaper, but more risky, since you may encounter an unscrupulous employee.

Here are some questions to ask your future developer:

What is the cost of their work?

Who have they worked for in the past?

Are their applications successful?

Will I have all rights to the application?

Do they have the experience and knowledge to bring your idea to life?

What platforms (IOS, Android, etc.) can they create applications for?

Development cost

As they say, to make money you must first spend it. This is not entirely true when it comes to mobile applications, but we will return to this below. For now, let's assume that you decide to order an application from the developer.

Depending on the type of application you want to make, the price can range from $500 to $100,000. This price may seem very high, but it is worth keeping in mind that the profit from a successful application covers the costs several times. In addition, gaming applications are the most expensive to develop and are also bestsellers.

If you already have some work in place (like layout and graphics), you can reduce the price significantly. Another way to reduce costs is to offer the developer a share of the profit from the application.

To find out approximately how much it will cost to develop an application, you can use the howmuchtomakeanapp calculator. It was created by the Canadian company ooomf.com. The resulting price can be safely divided by 2, and you will find out the price of development from us. You can also look at examples of applications they have already created with prices - crew.co.

Placing a ready-made application on the App store will cost you $99.9 per year. Hosting the application on Android Market costs $25.

How to create an application for free

If you do not want to create a game or some kind of application unique in its functions, then you can very well use special online designers mobile applications. Using these sites, you can make a simple application for free without any programming knowledge. But if you want something special, you will have to switch to a paid plan.

How much can you earn?

Obviously, the money you make from your app will largely depend on its popularity, and how much you'll make is hard to say.

A study conducted by GigaOM Pro found that more than half of their 352 developers surveyed earned less than $500 per month.

This certainly isn't enough to live off of the app's earnings alone, but it's great if you just want to make a little extra money.

Of course, you can make another hit like Angry Birds that will earn you $100,000 a month!

In order to make good money from your application, read a few tips:

• your application should be interesting to a wide audience
• explore the most popular apps on the market
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Subway Surfers is a free game on Android, which is one of the brightest and most effective representatives of the arcade runner genre. The player controls a character who runs away from pursuit, overcoming various obstacles and collecting bonuses. You shouldn't expect a deep plot from the game, but thanks to the addictive gameplay and beautiful picture It won't be easy to tear yourself away from her.

Mortal Kombat X is an exciting free action game for Android with numerous features, unsurpassed techniques and other elements of a real fighting game. Users will be impressed by high-quality video effects that will not only enliven the process of completing levels, but will also add a touch of realism to each battle.

Wallpaper HD is a collection of spectacular wallpapers for personalization mobile phone or tablet on the Android platform. The collection already includes over 7 thousand high-quality pictures in high HD resolution. The application will allow you to quickly and easily install original wallpaper on the desktop of your gadget, eliminating the need to spend hours searching for a suitable image on the Internet.

KMPlayer- a fairly well-known video player for Android in Russian, which has already proven itself well on desktop computers. It can now be downloaded for free at Android devices and can be used on both tablets and smartphones.

Pedometer – best app on Android to measure steps and distances taken for a selected period. The advantage of this program is the display complete information about your loads. You can see distance and calories burned, as well as how fast you moved in specific time ranges.

Skype – free program in Russian, for communicating on the Internet on Android, which has proven itself among consumers who actively use exchange programs free calls, messages and video calling capabilities. On this page you can download Skype safely, without registration and SMS.

B612 Selfie from the Heart is a unique camera program for Android smartphones, specially created for selfie lovers with unusual capabilities. The program allows you to take not only high-quality selfies, but also create short selfie videos and video collages with original effects lasting three and six seconds.

CCleaner- This useful tool for cleaning own Android phone or tablet from unclaimed content and performance optimization. Mobile version demonstrates exactly the same efficiency as its computer counterpart.

Do you doubt whether it is worth investing in mobile application development? You can do it yourself and absolutely free. You may end up with a test version that can be used to conveniently evaluate the effectiveness of your mobile strategy. And if you try, you will make a decent mobile application that will become the main tool for online interaction with owners of smartphones and tablets.

Contact us Shall we discuss?

Is it worth making your own mobile app?

Costs. If you don't take my word for it, here are some facts:

• According to Flurry Analytics and comScore, owners of smartphones and tablets use the browser only 14% of the total time spent working with the device. And they spend 86% of their time on different applications.
• Installed application- your direct channel of communication with the consumer. Just think: you don’t need to spend money on advertising or wait for a person to find you using Yandex. All that remains is to support the functionality the user needs and provide him with relevant content.
• The number of purchases made using tablets and smartphones is growing both on the Internet in general and on the RuNet. According to marketing agency Criteo, already in 2016, more than half of online transactions in RuNet will be made using mobile devices.

If you want, the application is mobile browser, in which only your site opens. In what case would a user install such an Internet browser? Only if he is interested in your product or information. Therefore, remember: the client who installed the application is a loyal and ready-to-buy representative of the target audience.

In this case, is it worth taking the risk and offering DIY applications to loyal customers rather than custom programs made by professionals for Android and iOS? Let's figure it out.

When can you create an application yourself?

Do you remember what website visitors need? They come because of the content or functionality of the resource. People want to get information, buy something, look at and comment on friends' photos, and so on. Mobile app users need the same. They are looking for information or making some kind of transaction.

Do you remember when a business could make a website on its own? It’s right when you don’t yet have money to collaborate with professionals, but you still have the time and desire to figure out WordPress or Joomla. The same situation is with applications. Self-created programs for iOS and Android can be roughly compared to websites built on open source engines.

You don't have to register to start working. Click the Create Now button on home page or select the Create App menu in the upper right corner on any page of the service.




Select the appropriate application template. If we are talking about a content project, you may be interested in the following options:

• Manual. This template allows you to create a guide program.
• Blog. The application will help your blog audience read new notes from the screen of a smartphone or tablet.
• Website. The template converts a website into an application.
• Pages. With this template you can convert any content into an application with simple functionality.
• News. The template allows you to create an application that is an aggregator of industry or regional news.
• Page. The template converts offline content, such as an e-book, into the application.
• VK Page and Facebook Page. Create an application that allows you to keep track of updates open groups on VKontakte and Facebook.
• YouTube. Use the template to promote your YouTube channel.

How to Create a Blog App

Use the Blog template. In the appropriate field, enter the URL of your blog or RSS feed. Select a note title color.




Enter the name of the application.




Add a description.




Choose a standard one or add a custom icon. Suitable size images - 512 by 512 pixels.




To create boot file Click the Create App button. After this, you need to register in the system. Confirm your registration and go to personal account. Here you can install the application on your mobile device, publish it on Google Play and Amazon App Store. The system also offers a monetization option. If you use this feature, advertisements will be displayed in the application.




Check how the application works on your mobile device. On a tablet, the program should display a list of blog posts in title and announcement format.



Open the template and customize appearance applications. Choose how to display content: one step per screen or a list of steps.




Use the editor to add text, images, videos or links. To add a photo to the program, upload it to Imgur hosting and paste the link into the appropriate field.




After editing the content, specify the name of the application, add a description and an icon. Click the Create App button. After creating the download file, install it on your mobile device and check its functionality.



Please note that most mobile devices block the installation of applications from unknown sources by default. If a user downloads a program from your site or an app builder site, they will see a security warning when they try to install it. Some clients will probably refuse to install the program.




8 constructors similar to AppsGeyser

If the universal AppsGeyser constructor is not suitable for you, pay attention to similar services:

• AppsMakerStore. Using the service you can create applications different types: from programs for Ecommerce to solutions for content projects. The designer makes applications for iOS and Android. The service interface is Russified. For beginners, there is an informative guide to using the constructor. The service is paid.
• Mobincube. A tool for creating and monetizing iOS and Android applications. The basic functionality of the service is available for free. The designer allows you to create applications of different types.
• Good Barber. Using this service you can develop Android and iOS applications. The constructor is paid, the cost of use is 16 USD per month.

Most of the services offered have an English-language interface. If you are uncomfortable working with constructors on English, choose platforms with Russified content.

Application designers: a stone ax or a thin modern tool?

Don't go from one extreme to another. With the help of the proposed services, you can really create functional functional applications. The resulting programs can be used to solve different tasks: from enabling online trading to distributing content and educating audiences. Applications created in the designer can be published on Google Play and the App Store, edited, and monetized using advertising or paid installations.

Remember that simply creating an application is not enough. It is necessary to invest a lot of effort in its promotion. Contact us if you want to entrust this work to professionals who know exactly what needs to be done to attract new users.

Do not overestimate the services offered. Their obvious drawback remains their stereotyped nature. We are talking about both the design and functionality of the programs. In addition, access to platforms with decent functionality is paid. What is better: to pay the developers for their work once or to pay the owners of the designer for many years? Do the math for yourself.

And one more thing: if you don’t have time to create a mobile application yourself, contact our company. We develop mobile applications and .

Contact us Shall we discuss? Order a free consultation