Statistics of typing words in Yandex. Using Yandex and Google query statistics. Statistics services for selecting search queries

Before you do anything on the Internet: create a website, set up an advertising campaign, write an article or a book, you need to see what people are generally looking for, what they are interested in, what they enter in the search bar.

Search queries ( key phrases and words) are most often collected in two cases:

Before creating the site. In this case, you need to collect as many keywords as possible to cover your entire area. After collection, search queries are analyzed and based on this a decision is made on the structure of the site.
To set up contextual advertising. Not everyone chooses for advertising, but only words by which one can determine interest in a product or service, preferably active interest expressed in the words “buy”, “price”, “order”, etc.

If you are going to set up contextual advertising, That .

Below we will look at how to collect statistics search queries in popular search engines, as well as little secrets on how to do it better.

How to view Yandex request statistics

The Yandex search engine has special service“Selection of words”, located at http://wordstat.yandex.ru/. It is very simple to use: we enter any words and usually, in addition to statistics on these words, we also see what we searched for along with these words.

It is very important to understand that statistics for shorter queries include statistics for all detailed queries with these words. For example, in the screenshot the request “query statistics” includes the request “Yandex request statistics” and all other requests below.

The right column displays queries searched by people who searched for the query you entered. Where does this information come from? These are queries that were entered before or immediately after your query.

To see the exact number of requests for a phrase, you need to enter it in quotation marks “phrase”. Thus, the specific query “query statistics” was searched 5047 times.

How to view Google search query statistics

Recently, the Google Trends tool has become available for Russia, it is located at http://www.google.com/trends/. It displays popular ones in lately search queries. You can enter any of your queries to evaluate its popularity.

In addition to the frequency of queries, Google will show popularity by region and similar queries.

Second way to see the frequency of Google search queries is to use the service for advertisers adwords.google.ru. To do this you need to register as an advertiser. In the “tools” menu, you need to select “Keyword Planner” and then “Get query statistics”.

In the planner, in addition to statistics, you will find out the level of advertiser competition for this request and even approximate cost click if you decide to advertise too. By the way, the cost is usually too high.

Mail.ru search query statistics

Mail.ru has updated a tool showing statistics of search queries http://webmaster.mail.ru/querystat. The main feature of the service is the distribution of requests by gender and age.

It can be assumed that the Yandex word selection service also takes into account requests from Mail, because V at the moment the Mail.ru search engine displays Yandex advertisements, and the service is mainly aimed at advertisers. Previously, by the way, Google ads were shown in Mail.ru.

In addition, you can use this trick. The approximate distribution of the audience between search engines is as follows: Yandex - 60%, Google - 30%, Mail - 10%. Of course, depending on the audience, the ratio may change. (For example, programmers may prefer Google.)

Then you can look at the statistics in Yandex and divide by 6. We get the approximate number of search queries in Mail.ru

By the way, the exact distribution of the audience between search engines as of February 2014 can be seen in the screenshot below:

Rambler request statistics

From the graph above you can already see that the Rambler search engine covers only 1% of the Internet audience. But nevertheless, they have their own keyword statistics service. It is located at: http://adstat.rambler.ru/wrds/

The principle is the same as in other services.

Even fewer of our compatriots use the Bing search engine. To view keyword statistics, you will have to register as an advertiser and understand the instructions in English.

This can be done at bingads.microsoft.com, and request statistics can be viewed at the stage of creating an advertising campaign:

Yahoo Query Statistics

In this system, as in the previous one, you need to register as an advertiser. You can view search query statistics here http://advertising.yahoo.com/

How to view YouTube search queries

Youtube also has its own search query statistics, which is called the “Keyword Tool”. It is mainly intended for advertisers, but you can use it to assign suitable content to your video. keywords.

And it looks something like this:

Bottom line.

We've covered everything popular systems selection of search queries. I hope you find this review useful for writing articles, creating websites, or setting up advertising. If you have any questions, ask them in the comments.

Or before starting you need to compose semantic core. It sounds scary, but in reality these are just queries that users will use to search for your services or products in search engines. If you select the right key queries, your site will quickly rise in Yandex and Google rankings and bring you clients. To understand which direction to move in, think about how you yourself would search for your products, using what phrases. You can write down 3-5 main topics and build on them. But, in order not to rack our brains and invent a wheel, we created an assistant - Yandex Wordstat.

Wordstat shows statistics of user requests. The service displays all phrases with the entered key and the number of users who searched for this key query. In this article I will talk in detail about the service and what nuances should be taken into account when working with it.

Yandex Wordstat comes to the rescue

To view the statistics of the query you are interested in, you need to enter it into the search bar, click “Select” and the service will display the result. Below is a schematic representation of the main blocks of service functionality.

Search phrase.
Latest update.
Total number of impressions per month.
The number of impressions for a specific phrase.
Similar queries.

You can search phrases by:

words;
regions;
request history (by month, week, etc.).

The service shows the result not only for the entered query, but also similar phrases that users searched for.

Basic operators

To understand how it works, let’s enter the query “Italian pizza”:

The service gave us the result that this request was entered 16,654 times per month. But is this really so? No. It should be kept in mind that users could search for the query in different variations, for example, “buy Italian pizza” or “cook Italian pizza.” Some requests are clearly not worth considering. And to see a more truthful picture, the service has basic operators.

1. Quotes:"Word". This operator allows you to see the exact number of impressions of this request, but for all possible endings and word order.

Now, instead of the number 16,654, we see 1,152 impressions per month. This is a more plausible figure.

2. Exclamation mark: !. Allows you to view the number of impressions on request, taking into account the end.

We changed the ending of the query, and we see that only 225 times users searched for this phrase and with this ending.

Auxiliary Operators

There are additional operators, which open up more opportunities when analyzing and selecting queries.

1. OR operator. Helps to combine queries and compare several phrases.
Designated(|).

In the figure on the right, we see how many requests for each phrase were made per month.

2. “Square brackets” operator. Fixes the order of words, taking into account all word forms and stop words. Denoted by .

3. Operator "Plus". Searches for the query itself plus an additional word. Denoted by the + symbol.

4. Operator "Minus". Gives the result without the word that comes with the - sign. Indicated by the symbol -.

Using this operator, we removed all queries containing the word dodo (dodo is a brand of pizza).

5. Operator "Grouping". Used when you need to group multiple statements. Denoted by ().

Additional features

At the beginning of the article, I mentioned that Wordstat has the ability to search and analyze queries by words, by region, and by history. Let's start with the request history.

Request history

Soon New Year and you are already wondering when to start notifying your subscribers about New Year's promotions and sales. To track when people start to become interested in this topic, let’s go to the “Request History” tab and look at seasonal fluctuations in the request “New Year”.

If you look at the graph, you can see that the peak occurs in December (month 12). But they begin to become interested at the end of October.

Number of requests in a given region

In this tab you can see the number of impressions of a request in a region or city. You can also estimate popularity as a percentage. The higher the percentage, the higher the interest.

In the “Map” mode you can see the number of queries and their popularity by country on the world map.

Collection (parsing) of requests of a given length

Sometimes it becomes necessary to search for queries of a given length (of 2, 3, 4 words, and so on) with the occurrence of a keyword.

For example, we want to find a phrase with the keyword “pizza” and a length of 4 words:

Queries from 2 to 7 words in length can significantly increase your audience reach.

The article discussed the main functionality WordStat service. Now all you have to do is correctly apply the acquired knowledge in practice. Be sure to use this tool in your work if it is important to you to have high quality, launch effective and efficient.

We only need what we need.

Anton Chekhov

Probably many people are interested what people most often ask for in search engines, what are the most popular search queries? and in demand.

Errors and typos in queries, activity by geographic and time parameters, the most popular search engines and questions..

Yandex itself provides answers to these questions:

Interesting figures and facts on the Runet sector:

According to Yandex statistics, the monthly viewing of search results pages by Runet users is more than 3.1 billion times.

Every day more than 100 million requests.

Approximately half of all requests (~45% - 48%) come from residents of just ten cities:

Moscow
St. Petersburg
Voronezh
Rostov-on-Don
Nizhny Novgorod
Samara
Ekaterinburg
Omsk
Novosibirsk
Khabarovsk

Every day the residents of these cities spend 18.5 million. search sessions, the total duration of which is - 100 years.

Search session- this is the sequence of queries with which the user solves one search problem.

Search session duration- time from the first request to the last.

The average number of requests to Yandex per person is 6 - 7 within 2 - 3 search sessions.

On average, a person spends about two minutes to ask one query and view the search results.

Quantity single word queries on Yandex fell almost four times, while queries of three or more words, on the contrary, increased by almost 80%.

The most verbose queries are asked by Yandex and Ukr.net search users - about 5 words

When searching on Ngs.ru and Nn.ru, about 4 words are entered.
- QIP users - on average 2 words.
- The length of requests for [email protected] and yandex.ru differ very rarely.

Google refused to research TNS.

Ten most popular queries

The most popular queries- queries asked by users of all regions, with the same search wording.

It is worth understanding that, despite numerous repetitions, frequently asked queries are only a very modest part of all requests to Yandex. Even all taken together, the first hundred popular queries make up no more than 5% of the total, and the first ten make up less than 3%.

Also, in different cities and regions, the list of popular queries often includes large regional portals that are not interesting to users of other remote cities.

The first step of the most popular queries asked to search engines [email protected], Yandex And QIP, are still occupied by queries related to social networks. The bulk of the people “hang out” there.

The next most popular are queries with the word " porn", number of lovers" strawberries"and peeping in" keyhole"is clearly not decreasing.

Another interesting pattern is observed:

The top 10 Yandex requests include the request "mail.ru"
The top 10 requests from Mail.ru include the request "Yandex"
The top 10 QIP queries include both of these queries "Yandex" And "mail.ru"

If we discard “concerned” users, then the following most popular questions for search engines are distributed approximately as follows:

Distribution of the most popular queries on different sites
(orange - Yandex, blue - mail.ru, green - QIP)

The number and popularity of these requests in percentage terms are almost the same in all ten cities.

in contact
classmates
mail.ru
porn
in contact login to the site
in contact input
auto ru
porn online
my world
games for girls

6. Frequently used qualifying words

Lately everything more requests(about 10%) began to contain a clarification - a direct indication - to buy, sell or receive something.

The most common clarifications today are download And for free. Requests to Yandex and mail.ru with words download And for free- approximately 4% of all available requests.

The most common clarifications

7. The most common mistakes and typos:

Despite the fact that the number of errors and typos in queries has generally decreased, 12% of all queries are written illiterately.

The most typical mistakes are errors that occur due to incorrect keyboard layout. So, the most common Yandex spellings are: "nftvuchyukg", "nfyukg", "zyltrc"..

Unfinished queries (for example, "vko" or "get to know") occupy a solid second place.

Every tenth request for [email protected] looks like a website address (well, people confuse address bar browser with search engine).

- The most common erroneous request - "classmates ", with one letter "c". (from 3% to 5% of users).

- Second place among misspellings confidently keeps his word "agency" . For every 100 correct queries with this word, more than 30 queries are misspelled - "agency" , without the letter "t".

According to wordstat.yandex.ru (April - May 2010), the most errors are in popular queries, except " classmates " And "agency" , come from the words:

russifier (russifier)
cribs (cribs)
Toyota (Toyota)
video (video)

85% of search queries contain a noun as the first word, which is 25% more than last year. Most often, the question is formulated as follows: nouns, adjectives, verbs. - "Hot tour package buy"

And finally, obscene language:

Surprisingly, there are very few such requests - much less than one percent.

The very minimum percentage of requests containing obscene and obscene language comes from Ukr.net users; people respect their language and do not want to pollute it.

Continuing the topic What is most often searched on the Internet. Popular queries, It will be interesting to see statistics on regional features and Geo-dependent search queries.

But about this and about Yandex statistics comparing user activity in different cities -

Hello guys! You all know very well that I have been selling keywords for a long time. I mean, I’ve been doing this on a commercial basis for a long time.

All of my services that I described have long been expanded many times over by me. Various perverts contact me and come up with tasks that I would never have thought of before. Well, I’m gradually swearing due to the fact that they force me to complete their difficult tasks

Probably everyone remembers that I wrote many times about Pastukhov’s databases: a long time ago I told what this awesome software is, then I talked about how Maxim Pastukhova (the author of the software) announced the release of a 180-million-strong Russian keyword database. This .

But recently I did a project for the website of a respectable person. The project was exclusively for Yandex. I parsed his site, found the keys for which he already occupies normal positions in the search results, evaluated these keys using Wordstat, Rambler, Rookee... that’s it, we’re slowing down on that.

The result is a list good keys. But! They produce many ambiguous keys. Here they are

That is, take for example the key “ radio radio listen online" We look at the frequency according to wordstat. Here in the screenshot the exact frequency is indicated. That is, the operator “!word!word” was used. And what do we see? That this key has a frequency of 563141 for my region for which the analysis was done.

The client immediately asks me: “Sergey, what the hell? Where did the unfortunate " radio radio listen online"563141 impressions per month?" And the Rookee transition forecast shows -1 transition for this key, which means that I don’t know how many of these transitions there will be. That is, this means that there will be 0 of them.

And then I just realized that, wow, this is a great idea for a post - to describe this problem that is in Wordstat, especially since Maul recently wrote about it. Only I will tell you about this from my bell tower, and in addition I will show you how this problem is solved.

And what's wrong is what's wrong. Here's how to understand what it really is? The first thing that comes to mind is to go to Wordstat’s help and read what they themselves write about it. But no, the only thing we see is:

So what's the result? Nothing! From what is written here, it’s not at all clear why the blah request “ radio radio listen online"such large number impressions

But in fact, this blunder has a simple explanation. We open Pastukhov’s fresh databases for 180 million KES, make a selection from the database using the keyword “listen to radio online”

I think those who often delve into Wordstat understand perfectly well that it is almost impossible to pull out such keywords from there.

These are not the longest keywords, by the way. IN Pastukhov's bases I added a frequency display according to wordstat.yandex. Look, there are cooler, or rather longer, keys

Or here's another

It’s clear, 10 vocabulary “ Internet radio online listen for free Europe plus mediaplayer classic" cannot have a frequency, and if it can, it is so insignificant that it is not displayed in wordstat. But the fact is that it’s these kind of verbose people who create this mess with keywords. See for yourself

What do we see here? We see that the ten-word "has a frequency of 5967, which in itself seems like some kind of utopia.

So why does this happen?

There is one feature in Wordstat - it don't give a fuck the order of keywords, and therefore if you don’t understand this whole mechanism, then you can stupidly squander your money by moving in the future keywords that do not generate traffic at the output.

All this is very clearly visible when in Pastukhov’s databases we add a column with statistics of requests to Rambler, in which the word order don't give a fuck. Then the picture becomes immediately clear, and we see for which requests there is a system and for which there is not. That is, which queries are entered regularly, which ones can really be promoted, and which ones simply create statistics for the kind of problems that I showed above. What’s especially amazing about Pastukhov’s databases is that you can immediately estimate the frequencies of Yandex and Rambler for a single keyword

I have specially grouped the requests here to make it clear. That is, ideally, if you promote, then take keys that will have a frequency for both Rambler and Yandex. But this is ideal.

And yet, how is it that a 10-word query with repeated words can have a frequency of 5967?

I don’t know, to be honest, why they didn’t describe in the Wordstat help why this could happen. But here's the point.

As I wrote above, many queries are entered into Yandex, many of which are ten-word ones. And even more. It is often impossible to extract this information from Wordstat, but all these keys show Pastukhov’s bases well (note - now closed project). And the answer itself lies in the fact that duplicate words are not taken into account directly in the query.

That is, the request "!radio!radio!radio!radio!radio!radio!radio!radio!listen!online", which has a frequency of 5967, is actually not shown in exactly the same form as much as Wordstat displays. Here only the phrase “listen to radio online” is taken into account. That is, the last three words. And instead of the previous 7 words “radio”, completely different words can be used. And all this creates statistics for this ten-word book. I specifically made a selection of the results obtained from “listen to radio online” in Pastukhov’s databases. There you can sort by the length of search queries and the number of words

And in the end we get all (or almost all) ten-word keywords, which make statistics for our "!radio!radio!radio!radio!radio!radio!radio!radio!listen!online" Here they are:

And there are more than enough such ten-worders. That is, I repeat once again that instead of the word “radio” there can be any other word, as long as it is included in the ten-word list, which contains the phrase “listen to radio online”.

The situation would not be so ambiguous if Wordstat showed the keywords in exactly the same order as they are requested. But no. In our ten-word book, instead of the word "radio" There can be any other words, and all of them can change places within this ten-word group, thereby increasing its indicator in Wordstat.

This is why it turns out that the request “ radio radio listen online” in fact, in exactly the same sequence and with exactly the same words as indicated here, does not have a frequency of 563141 and never has. And such a figure is obtained because instead of the first word “radio” there can be any other word, and it can stand in any place within this four-word phrase, which ultimately forms such a large number of 563141. And there are a great many such four-word phrases of different interpretations

In addition, Yandex and Google, different algorithms formation search results, tips, and, accordingly, popular queries are also different. This means that in order to get the maximum possible traffic from Google, we need to collect semantics on it. In this article we will look at how to do this completely free of charge, spending no more than half an hour.

If you have previously launched an advertising campaign, then additional information according to query statistics Google Adwords, you can see by monitoring what queries your ad was shown for. To do this, go to the section "Reports" and create a new one in the form of a table.

Then, in the “Targeting” section, find the Search term and drag it into the table field. Next, the data obtained in this way, in any convenient format, including an Excel file, can be saved on your computer, and then cluster or make a sample of interest. The figure below shows real data for one of our clients, where 1894 unique requests! Isn't that cool?

Among these queries, you can select all queries that indicate company names, phone numbers or competitors' website addresses, and add these keywords to your companies in KMS and/or on search.

The second use case is to improve SEO optimization of websites or separate page: .

Also, these statistics will help determine the real needs of users:

intends to buy, but not soon;
evaluates proposals from different companies;
ready to buy right now;
will not buy, looking for general information.

Another example of collecting statistics on queries

For example, our company repairs computers and hardware in Moscow. At the same time, we have a fairly limited budget for advertising, so we want to find keywords for which there is the lowest competition (few advertisers), so that advertising can be a priority choice for users and thus get the maximum number of conversions with minimal coverage.

The query for which the words will be collected: “laptop repair”.
Region: Moscow.
Level of competition: low.

Here are a few of the 300 keywords that the system showed us, among which the request looks very promising "tablet repair". You don’t have to focus on the recommended bet level here, since in fact it can differ significantly from the real one, both with a “+” and a “-” sign.

After checking the request "tablet repair in Moscow" We didn't find any advertisements.

Therefore, we can conclude that statistics Google queries Adwords is a treasure trove useful information, at correct use, which has enormous potential. But whether you use it or not depends entirely on you.