What is Instagram and why do individuals and businesses need it? How Instagram appeared: past and present

Instagram is a free social network that offers the ability to quickly publish a variety of visual content (images and videos). Among visitors, 79% are young and mature women with active life position. The material here spreads at a very high speed, so many people use this platform primarily to promote themselves or their project.

• The secret of Instagram popularity
• How to install Instagram on a smartphone and computer
• Registration on Instagram
• Where to start using Instagram
• How to subscribe to a channel on Instagram
• How to add a photo to Instagram?
• What filters are there?
• Instagram user profile
• Settings on Instagram
• How to make money on Instagram

Instagram has fairly strict rules, and it’s easy to get banned here. For example, for inappropriate behavior or for publishing someone else’s photo. The project offers to upload a lot of images and short videos. They can be pre-processed to achieve desired effect. After registration, smartphone owners will have 23 filters and several frames at their disposal, plus additional features.

The secret of Instagram popularity

How to install Instagram on a smartphone and computer

iPhone owners just need to go to the AppStore and download special application Instagram. For those who have Android, this can be done through GooglePlay. Then you can create a new one or log into an existing one account.

If you want to install Instagram on your computer, you will first need an emulator program, such as BlueStacks. Without an emulator, you can view other people's photos, but you cannot log into your account, add photos and videos, or like and comment.

You can read how to download and install Instagram on your computer here. And registration on Instagram via a computer is described in detail in this article.

Registration on Instagram

You can register for the service directly or through Facebook. In the first case, you need to provide your email or phone number, and then confirm your registration. In the second, existing accounts are automatically merged: you just need to log into Instagram once through the second social network.

Please note that there are 2 types of accounts on Instagram. Personal makes it possible to download content, process, communicate with subscribers, and exchange messages in Direct. Business account attracts a large number functions: you can call, email, ban visitors and moderate comments. In addition, analytics are available here.

How to get all the listed features? You need to first create a company page on Facebook. And then register a business account (or give new status personal).

You can close your Instagram page. Then the added material will be seen only by those to whom you give permission. And, of course, existing subscribers.

Where to start using Instagram

So, you already have an account, what next? Then you get into your own feed. It shows the posts of everyone you follow. Videos are easy to distinguish: by the camera icon on the right top corner. Any material can be liked and commented on.

If you particularly like or remember someone, you can go to their profile and view everything that they published, as well as read brief information. By the way, you are also recommended to fill in the information “ about myself" in the profile.

Want to see the content that has the most likes in the world? Check out the tab "star". At the same time, you can replenish your feed.

Pay attention to the tab "Alerts". There you will constantly receive notifications about all likes, comments and subscriptions. You will immediately know if someone mentioned you in a discussion under the pictures or tagged you in the photo.

How to subscribe to a channel on Instagram

To ensure that your Instagram feed is not empty, you need to add friends there, in other words, subscribe to accounts that interest you. Please note that this subscription is not reciprocal. That is, when you follow someone, that user will not necessarily follow you.

Go to the tab in the application "Options" using the gear in the upper right corner. There we look for the “Subscribe to people” section, then the active fields “Find friends on VKontakte or Facebook” and invite users whom we want to see in the list of our Instagram friends. To follow these people, you click either “Follow All” if you want to add the entire list, or “Follow” next to each specific person.

How to add a photo to Instagram?

How to select an existing photo? Quite simple: click on the shortcut depicting several pictures. It is located in the lower left corner. After which you can select a finished frame.

Now no one is stopping you from using Instagram filters. Once you have done everything you need, click “Next”. And don’t forget about the description of the photo, as well as the geolocation. This way, subscribers will understand exactly where the frame was taken. At the same time, you can tag any of the users if we are talking about a group photo.

What filters are there?

Immediately after registration, 23 default filters are available to you. Not everyone knows, but their number can be increased. To do this, at the very end of the list of filters you need to click on the button "Settings", if you have iOS, or "Control", if you prefer Android.

So, a new menu has opened in front of you. You can select additional filters there. If you've never heard of them before, try them all, and simply delete the ones you don't like.

What options are offered? There are several of them:

1. Clarendon. Initially it was used only for video. Makes the photo lighter and brightens the colors. Draws attention to objects in the foreground.
2. Gingham. Hipsters' favorite. A bright photo with it becomes as if shrouded in a light haze, a fading effect appears. A dark photo looks yellowish and vintage.
3. Lark. Brightens and brightens everything except red. Ideal option for taking pictures of food or beautiful nature.
4. Juno. Makes pictures clearer and brighter. Removes the brightness of yellow, red and orange. Often used for street photography.
5. Ludwig. Helps when the photo needs contrast. With it, cold tones become darker, and warm tones become lighter. In addition, the photo receives additional highlights and shadows, which makes it deeper.
6. Inkwell. Transforms color photo in black and white, adds shadows.
7. Kelvin. Adds brightness, great for landscape shots, especially if you're shooting a sunrise or sunset.

There are not just a lot of filters: new ones are constantly appearing. So, in 2017, the project owners released a whole package of interesting solutions specifically for selfies. In a word, on Instagram you can make your photo very unusual with a couple of clicks.

Instagram user profile

Finding your profile is quite easy: this is the most last tab V horizontal menu down. There you can see what you've already posted (and delete if you want), the total number of people you follow, and who follows you. Also in the profile the user indicates all necessary information about myself. Finally, there are settings here. This is a very useful tab that you should definitely get acquainted with.

Settings on Instagram

Through the settings you can find friends, contact technical support if you have any problems, and also re-watch everything you liked. This tab also provides the opportunity to edit your profile, change the photo in it, clear the search, and also deal with PUSH notifications. What are we talking about?

PUSH notifications use special pop-up windows to show everything that is happening with your account. Thanks to this, you can quickly respond to comments and likes. But since sometimes such messages are annoying, you can turn them off.

As you can see, everything is quite simple. But at the same time, Instagram opens up excellent opportunities for promotion and earnings.

How to make money on Instagram

What is Instagram in terms of earning money? In addition to the advantages of comfortable use of Instagram, there is also the opportunity to earn extra money on this social network

Here are the main ways to earn money:

1. On special exchanges, find the task and complete it simple steps(likes, comments, additions to groups), for which you are paid small money.
2. By placing advertisements. Many bloggers manage to use this method of earning money. For example, if the user has large number subscribers, he can place advertising on his page, while receiving a certain fee for it. This is good for both the subscriber and the advertiser. But the biggest winner is the account owner, who gets paid to advertise the product. Sometimes it happens that users manage to establish contacts directly with large retail chains selling a variety of goods.
3. One of the ways to make money on Instagram is to create and maintain accounts for other users.
4. Instagram can be used to promote your products or services. That is, you can create your own online store based on Instagram or promote your services (as a photographer, designer, stylist, etc.)
5. You can also earn money from affiliate products- many CPA networks offer good conditions for mediation in a transaction.
6. Help in promoting other people's accounts. If you have a promoted page, you can help someone else get promoted - of course, not for free.

Watch the video instructions - Registration on Instagram via a computer:

You can find out about other ways to earn money here 50 ways to make money online. There are many collected there different options, so you're sure to find the right one!

Instagram - free application for sharing photos and videos with social network elements, which allows you to take photos and videos, apply filters to them, and distribute them through your service and a number of other social networks. Instagram takes square-shaped photos - like Polaroid instant cameras, Kodak Instamatics and 6x6 medium format cameras (most mobile photo apps use a 3:2 aspect ratio). On August 26, 2015, Instagram introduced the ability to add photos and videos in landscape and portrait orientation, without cropping them to a square shape.

The application is compatible with iPhone devices, iPad and iPod touch on iOS 4.3 and higher, as well as with phones running Android 2.2 and higher with support for OpenGL ES 2. It is distributed through App Store And Google Play respectively. On November 21, 2013, Instagram Beta for Windows Phone 8.

Instagram was acquired in April 2012 by Facebook. The purchase price was $300 million in cash and 23 million shares of the company, for a total of $1 billion.

Story

Instagram's development began in San Francisco when Kevin Systrom and Mike Krieger decided to refocus their Burbn project on mobile photos. The application has appeared in the store Apps Store Apple October 6, 2010.

Kevin Systrom and Mike Krieger (c) italkmac.com

Shortly after the app's release, Josh Riedel joined the team as Community Manager. In November 2010, Shane Sweeney joined the team as an engineer, and in August 2011, Jessica Zollman joined the team as an IT community evangelist.

In January 2011, hashtags were added to the app to make it easier to find users and photos.

In September 2011, version 2.0 of the application was released, which introduced live filters, instant tilt changes, four new filters, photos high resolution, optional borders, one-click rotation and updated icon.

In April 2012, a version of the application was released for Android platforms, which was downloaded more than a million times in a day.

On April 9, 2012, Facebook announced the purchase of the mobile photo application Instagram for $1 billion. Facebook will transfer $300 million and transfer about 23 million of its shares to the owners of the photo service. In addition, the social network agreed to pay Instagram a penalty of $200 million if the deal fails. In connection with the purchase, update 2.5.0 was released on June 25, as a result of which closer integration with Facebook appeared on Instagram.

In August 2012, 575 likes and 81 comments were added every second on Instagram. On Instagram users spent an average of 257 minutes per month, which is an hour and a half more than on Twitter.

At the end of 2012, Instagram announced a change in the rules of the user agreement. Among the innovations, a clause should have appeared that Instagram would receive the rights to use photos uploaded by its users, including for advertising purposes. This caused sharp criticism in society, both among Instagram members and from copyright lawyers. Many Instagram members have deleted their accounts. According to analytics service AppData, Instagram may have lost up to 25% of its users, with its daily traffic down from 16 million to 12 million. Faced with criticism and protests, the service's management reformulated the controversial clause in the user agreement, saying that their intentions were misunderstood.

In April 2013, Instagram announced the beginning of the implementation of its new development, which will allow users to tag themselves, their friends, interesting places, as well as famous brands. It will also be possible to set up a notification system for new marks, including making them private.

In June 2013, Instagram announced the ability to record 15-second videos.

In March 2015, Instagram announced the ability for brands to create photo galleries and send users to their site using a “Learn More” button. The company has now announced new functionality for brands: Buy Now and Install Now buttons.

In July 2015, photos on Instagram began to be uploaded to best quality- 1080x1080 pixels (instead of the previous 640x640 pixels).

On September 30, 2015, advertising posts appeared on Instagram containing videos up to 30 seconds long. At the same time, advertising sales started in Russia.

Starting February 8, 2016, owners of multiple Instagram pages can be on them at the same time. Owners of devices based on iOS (7.15) and Android were able to use several accounts at the same time without leaving any of them. For this option to start working, you need to add an additional account in your profile settings and click on the user name.

Scale

By December 2010, Instagram had one million registered users. In June 2011 - already five million. By September, this number had doubled, and by March 2012 the number of users had reached almost 30 million. By the end of February 2013, Instagram announced 100 million active users. And at the end of March 2014, Mark Zuckerberg announced the registration of the 200 millionth user.

In July 2011, Instagram announced 100 million photos had been uploaded. In August of the same year, their number reached 150 million. By November 2013, users had already uploaded 16 billion pictures.

Financing

On March 5, 2010, while working on the Burbn app, Systrom closed a $500,000 funding round from Baseline Ventures and Andreessen Horowitz.

On February 2, 2011, it was announced that Instagram had raised $7 million from various investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through LOWERCASE Capital), and Adam D'Angelo.

Awards

In January 2011, Instagram took second place in the “Best mobile application" in the 2010 TechCrunch Crunchies competition.
In May 2011, Fast Company magazine ranked CEO Kevin Systrom No. 66 on its list of the "100 Most Creative People in Business of 2011."
In June 2011, Inc magazine included co-founders Systrom and Krieger in its "30 Under 30" list.
In September 2011, Instagram won "Best Local App" in the SF Weekly Web Awards.
In 2011, Systrom and Krieger appeared on the cover of the September issue of 7x7 magazine.
In December 2011 Apple of the Year chose Instagram as iPhone App of the Year.

Instagram devices and services

The popularity of the application has provoked the emergence of many developments related to Instagram in one way or another. As a separate area of ​​such developments, we can highlight projects of various devices designed to work with Instagram.

The first of these devices is the Instagram Socialmatic Camera, a camera designed in the style of the Instagram icon. The camera allows you to immediately process a photo and send it to Instagram, as well as instantly print the photo. Thus, the device developers want to bring Instagram into the real world, inviting users to share photos not only on the social network, but also in life. The first models of the ADR studio and Polaroid product, which will be available for purchase later this year, will have two lenses, touch display, mini-printer with 4 cartridges, optical zoom, 3G module, and also equipped with WiFi and Bluetooth.

The second device is a special digital photo frame Instacube, which is also designed in the style of the Instagram icon and can display photos from the feed of the selected Instagram account on its screen.

In April 2014, the first vending machine under the Boft brand was installed in Moscow, allowing you to print photos from Instagram. It was patented on June 23, 2014.

It is worth noting that many are now using this social network as a sales tool. They offer services and goods in their accounts. This is relevant. Using the example of photographers. Are you looking for a photographer for an event (wedding, corporate party)? Go to Instagram and find someone interesting to you by looking at his work.

The quality and interest for users of the Instagram application can be confirmed by the fact that this application was purchased by Facebook from the developers for about one billion dollars. A colossal amount for one application. But judging by the number of people registered, it's worth it. Read also how to create an account on Instagram by going to link.

High-quality and profitable Instagram promotion

How to use Instagram on a computer without full functionality

The Instagram application is not adapted for a personal computer. This must be remembered. And use every possible program on personal computer impossible. But it is possible to use the application. You can install an emulator on your computer Android systems and then register. There are several types of emulators, so the choice is yours. Let's look at the operation of the Instagram Internet application. How to use on a computer? There are no difficulties installing the emulator program. Working with the program is similar to working on Android. Or there is another option to simply go to Instagram using an Internet browser and look at user photos. You can learn how to upload photos and videos to Instagram from your computer from the following articles.

How to use Instagram on your phone from the moment of registration

From interesting features Instagram is worth noting the possibility of a simple and accessible overlay effects in the photo. Lots of photos to save common space on servers their quality leaves much to be desired. Effects come to the rescue. There are many of them and there is no point in describing them. It's better to try it yourself. Having briefly looked at how to use Instagram, I suggest you don’t hesitate, but register and try it in practice. Works when the Internet is on.

You can get any number of likes on your photos

Hello, dear readers of the ilife.ru blog!

In this article we will talk about how to design your Instagram profile so that people pay attention to it. more people. Correct, beautiful and original design- this is the first thing the user will see when they get to your page.

Therefore, it is worth taking 10-20 minutes of time to read this article in full and edit important points in your account.

Making a profile on Instagram

Let's start, as always, with basic psychological things. We will answer the questions that the person who lands on the page wants to see.

Your profile design should answer 3 simple questions:

1. Who are you?
2. What are you doing?
3. How can you be useful to your subscribers? The user must understand at first glance why you will be interesting and useful to him in order for him to subscribe to you.

If you run a business account where you sell some product or service, then rephrase these questions a little to suit them.

What can you write:

• What's your name?
• Where are you from, where do you live?
• Who do you work for, what do you do, what project are you leading, what do you know?
• What are your hobbies, your lifestyle, your hobbies?
• What have you achieved?
• What do you write about on your Instagram?
• How can I contact you? Link to a website or other social network.

Don't forget that the number of characters is limited. You need to be brief, original and, most importantly, something that the visitor will remember. So that “this guy who...” is imprinted in his brain and he remembers you. You can capture it with just one detail.

Nickname on Instagram (username)

The username (nickname), which is initially specified when registering in English or transliterated, will be displayed everywhere during your activity. Therefore, it also needs to be made as simple and memorable as possible. So that you can be easily found in search.

As you can see, the description and first name with last name in the profile are also shown in the search results.

"Name" field in profile settings

The one that is highlighted in bold.

As you can see, it affects search results, as in search engines, and searching for Instagram itself. Therefore, here you can indicate not just your first and last name, but search query, by which they can find you.

For example, if you are a photographer, you can indicate in the line:

“Photographer of Perm - Vasily Blinov”

Well, or somehow formalize it with various emoticons.

Of course, a real first and last name works better than some commercial request. Especially if you use . People will see that this is not a living person, but some kind of company trying to sell them something, then you yourself will understand their reaction.

What photo should I put on my avatar?

The photo works exactly the same, it is displayed in many places. If there is any picture there, and not your photo, they will consider you a bot and pass by without paying attention.

Post a good, cool photo of yourself where you can be seen in this little round piece. I generally have one photo on all social accounts. networks, it’s easier to find and remember. Above I gave a link to my page, you can go and look at it for an example.

Now let's move on to technical issues registration

How to make description text on a new line?

IN at the moment My profile is designed this way. It is impossible to do this through the application, because there is no “Enter” button that opens a new line.

Instructions:

Step 1.

Step 2.

Step 3. We write a new text in the “About yourself” section or separate the old one with the “ENTER” button.

Step 4. Save the settings and check on the phone.

Such text is better perceived and read than simply in one sentence.

How to center the description (bio) on Instagram?

It's just as easy to do:

Step 1. We go to Instagram from a computer through a browser.

Step 2. Click “Edit Profile”.

Step 3. In the “About Me” section, you must insert space characters (⠀⠀⠀⠀⠀⠀⠀) before the lines of text. Here they are in brackets, just select and copy.

Step 4. Adjust the number of space characters to make it even. Check on your phone.

This is how it worked for me, but I had to delete some of the text, because spaces are counted as characters, the number of which is limited. There is no way to move the link.

How to make a "Contact" button and page category

In order to activate this function on Instagram, you need to create public page on Facebook. If you already have such a page ( here is an example of my page), then all that remains is to link it to your Instagram account.

Step 1. Linking the pages. Log in from your phone (via mobile Instagram app) in editing your profile and click “Try tools for the company” there.

Step 3. Enter the information through which users can contact you.

The address will also be displayed in the profile data and, when clicked, shown on the map.

Who doesn’t want users to be able to call a phone number and see the address (relevant for personal pages, bloggers), you don’t have to indicate them.

How to add emoticons?

After you make the description text with new line and save, you can go through the application on your phone to edit and put in the usual way necessary emoticons.

Active link in profile

If the URL is long and looks ugly, then it should be shortened using . For example, like mine, a short abbreviated link.

About accounts that are hidden from view

After a person views your profile, they proceed to rate the content. Therefore, the account should not be closed.

No one follows a private account, and with this setup you are unlikely to become popular.

How to open a private profile?

This cannot be done through a computer, only through a mobile application.

Go to the application itself on your phone and in the upper right corner click the “Settings” gear. Drag the slider " Closed account"to the left.

That's it, guys, this is where I finish the article about creating a profile on Instagram. If you have any questions, be sure to ask them in the comments. And please write, is it necessary to talk about the design of posts on Instagram?

I will be waiting for feedback.

The Internet has long become an integral part of our lives. Today, the World Wide Web boasts a lot of the most various services and applications that are designed to make spending time in virtual world more vibrant and interesting. Every second person has heard about a social network called Instagram. This name often appears in the conversations of young people; everyone is familiar with the phrases: “... published his new photo on Instagram”, “found interesting profile on Instagram." So, let's try to figure out what kind of beast this is - Instagram and why it is needed.

In a nutshell, Instagram is a social network where people share their photos. The owner of Instagram is the American social network Facebook. If we draw a parallel with other social networks, Instagram is similar to Twitter, only here brief description a photograph is also added. Initially, Instagram was conceived as an “instant” social network, that is, people took a photo and immediately posted it. Now the trend has changed a little: now, before uploading a photo, the user painstakingly retouches it, trying to add brightness and originality to the photo.

As in Twitter networks, there are subscribers (so-called “readers”) on Instagram. Unlike Twitter, on Instagram the main “working tool” is a photograph, under which you can give a succinct description. Photos posted by one user can be viewed by other users, as well as leave comments under them and give them “likes” (this is a symbol that the publication was liked).

With the advent of Instagram, people have the opportunity to observe the lives of their idols, because this American social network is loved by famous musicians and actors from all over the world - they willingly post not only various posters for upcoming performances and new films with their participation, but also share fragments from everyday life.

Instagram is used as an archive of personal photos, as a photo editor, as a social network - they communicate in the comments with their friends and meet new people.

One of the reasons for the popularity of Instagram is its ease of use. All you need to do is download the application of the same name to your smartphone (devices on iOS systems and Android) and register, after which a whole Instagram world will open up in front of you - you will be able to subscribe both to the accounts of people who live on the other side of the Earth, and to the pages of your friends and relatives.

Instagram added a feature for adding videos a couple of years ago. Now users can post not only static pictures, but also upload original videos. In special editors, you can add music to the video, change the voice, etc. The only limitation is the duration - the video recording cannot be longer than fifteen seconds.

The built-in function of Instagram are the so-called “filters”, thanks to which you can darken or lighten photos and videos, change shades and post in achromatic color, crop and change their angle. Of course, photos processed using Photoshop look brighter, “more expensive” and more professional, but it’s worth thinking about, is this what Instagram was created for? After all, it’s much more interesting to follow the user’s photos without additional corrections and retouching, and for professional photos the corresponding social networks and websites were invented long ago.

Not long ago, Instagram executives decided to place commercial advertising on their app. Advertising is shown to absolutely all users, but it can be different by topic - for example, fashionable girls receive an advertisement for a famous clothing brand, men receive an advertisement for a new SUV. For professionals working in the field of advertising, the Instagram platform is very convenient, because they can track where their potential buyer was yesterday, what he purchased and what cafe he went to for lunch.

The Internet has taken over the world for a decade now. We communicate with people who live 10,000 km away more often than with our own friends, and people we know only on the Internet know more about us than our work colleagues. TO social networks You can treat them differently, but you cannot help but accept the fact that they have become an integral part of the lives of most people. Every day the Instagram application is gaining more and more popularity, and it’s up to you to decide whether to register with it and share your photos with others. In any case, now you know what Instagram is and why it is needed.