How to open an airline ticket office? Air ticket office business plan: necessary documents and equipment. How to open a ticket sales point

Nowadays, you can purchase tickets by contacting any office of a tour operator or airline. Here they will help you choose best option by price and time. There are no longer such queues as in Soviet times, thanks to a sufficient number of ticket offices.

Air ticket offices are found in large cities much more often than railway ones. This is explained by the fact that the Ministry of Railways is still a monopolist. At the stations there are queues and a lot of resellers offering tickets for more popular flights.

Today in Russia 10-15% of all tickets are sold by travel companies. The percentage increases when it comes to international travel. If you buy a ticket from a travel agency, it is not necessary to have a travel package. 50-70% of the cost of the “package” is tickets. Air travel is much more important and more expensive than booking a hotel and organizing leisure activities.

From the outside it may seem that you just need to rent a room and install a computer to open an airline ticket office. In reality, everything is much more complicated. The most important thing here is information. Organizing access to information sources involves many harsh conditions. To sell plane tickets, you must be an agent or subagent of the airline whose tickets you are going to sell. All companies have their own requirements. In order to become an agent of a foreign company, you need to register as an accredited agent of the IATA (International Transport Association). This association places very strict requirements on safe equipment and on the level of training of personnel who will be involved in issuing tickets. In addition, IATA accepts guarantees only from a certain range of foreign banks. For membership in IATA, a deposit of $20,000 is required. For a small agency, these conditions are practically impossible to meet. In this case, you can conclude a subagency agreement.

Agency agreements allow you to issue tickets on the air carrier's forms (stocks). The airline's primary concern is the safety of the effluent. To avoid loss or damage to waste, their owners check the reliability of their potential agent’s safe equipment (and, in general, the conditions for storing and filling out forms) and the qualifications of the personnel. If wastewater is damaged, a fine will be charged to the agency. The amount of the fine depends on the airline. Approximately $200-500 per form. This is to obtain financial guarantees; in case of termination of the contract, the deposit is returned.

However, in order to become an airline agent, it is not enough just to become an accredited agent of IATA or the Transport Clearing House (for agents of Russian airlines).

It is very important to have access to global systems reservations (“Amadeus”, “Gabriel”, “Galileo”, “Star” or “Sirena”, for railway transportation - “Express”). You can connect one-time or permanently. Such systems allow you to book seats on any flight from anywhere in the world. Access to such systems costs $40-60 per month and $40-100 – one-time connection(depending on the operator).

You can become an airline agent only if you have experience in organizing flights and a client base, otherwise you will not be of interest to the carrier. It is not recommended to use “cheap” transportation services. By “playing” on the difference in prices between major airlines, you can save $6,000-10,000 per flight or $30 per ticket.

The bulk of flights occur on holidays: New Year, May holidays. Due to the fact that liners often return empty, ticket prices vary. For example, a ticket to Egypt on regular days costs about $170, on holidays - $260-280.

If a travel agency cannot afford the agency of several major air carriers, they resort to subagency agreements. You can become a subagent of any airline only with its permission and on the terms established by the company. Although these requirements are no longer as severe as agency requirements. There are subagents, as well as commission agents.

They receive approximately 6-7% of the ticket price. The company itself receives 5-7% as a commission. However, many airlines have a bonus system. But because tariff plans are constantly growing, even large companies find it difficult to receive bonuses regularly.

The practice of selling tickets online has long existed. A lot of Internet agencies have appeared and you need to be able to “stand out from the crowd.” Thus, one of these agencies offers booking air tickets for international and domestic airlines, hotels, and car rentals via the Internet. It has a specially developed program that allows you to process a huge volume of applications and make reservations in real time (it immediately reports the availability of seats and the price of the ticket). With such a system, you can see savings in money (booking a ticket without intermediaries), time (filling out a simple form and fast delivery of the ticket by courier), freedom of choice (dozens of flight options and mass special offers). Besides this, this system allows you to get a ticket not only with a courier, but also on your own, at the airport or in one of the cities of Russia (even not a very large one). However, such a service is provided for a fee.

The system allows small travel agencies to serve their clients better. It also provides for commissions for travel agencies.

There are difficulties in booking tickets for charter flights. Information about them is available only from the travel agency that organized it. Tickets for “charts” are cheaper than for regular flights. Now, a number of Internet sites allow you not only to purchase tickets for “charts”, but also to compare the prices of most carriers and choose the cheapest and most convenient option.

The situation is different in the case of booking train tickets, because... MPS is a monopolist. Here tickets are not booked, but issued, which, in principle, is the same thing.

Moscow railway(Moscow Railways) entrusted the conclusion of contracts to the Moscow Railway Agency (MZhA). The agreement concluded by the tour operator with MZhA stipulates that a railway ticket sales terminal will be located in the company’s office and allows the sale of tickets for domestic Russian routes.

The MFA has no less requirements than IATA. There are three stages of accreditation: 1 - accreditation of the agent’s right to have a contract, 2 - accreditation of the point of sale itself, 3 - accreditation of employees who will work at the point of sale in this company.

Travel agencies set their own fees, because... MHA does not provide commissions. The fee for each company is different, approximately 120 rubles. from the ticket.

There is one nuance in the ticket business. During the season there are too many tours and in order to attract clients, travel agencies may not charge the 5% sales tax. The fact is that when purchasing a ticket from an air carrier, the travel company legal entity does not pay this tax. In theory, this tax should be collected from the client, but...

So, to summarize, we can say that it is more profitable to sell air tickets, because... MJA does not make commissions. Also, it is much more profitable to have not a depository relationship with the airline, but to enjoy the maximum degree of loyalty on the part of the airline.

Based on an article by Oleg Cresp published in the Business Journal

Given the stable demand for transport services, a developed network of highways, railways and air corridors, entrepreneurs are actively exploring this profitable source of income.

How to open an airline ticket office from scratch? A business plan, risks and benefits, cost calculations, expected profit of the enterprise - these are the problems a business startup must solve before his idea begins to function effectively as a profitable project.

Business Features

So, is it profitable to open a ticket office and can you make money from it? Transport companies offer a lot of options for air and rail transport different points all over the world, and millions of travelers buy tickets for the desired flights every day.

But not every one of them is ready to risk their planned trip and purchase a ticket immediately before boarding; not everyone has the time and opportunity to pre-visit the ticket office at the airport or train station. Modern technologies allow you to organize the sale of tickets at remote, conveniently located points and build a profitable business on this.

Having asked the question of how to open an airline ticket office, an entrepreneur must realistically assess his financial abilities and carefully study everything “ pitfalls» enterprises.

Launching a “ticket business” is associated with a number of specific problems:

1. Impressive volumes of start-up investments.
2. The need for significant advertising costs.
3. Availability of a wide network of contacts large companies, agencies, tour operators, firms, etc.
4. Ability to maintain competitive pricing policies.
5. Possible loss of profit in the first months of operation.

Despite all the difficulties, many owners of successfully operating ticket offices in Moscow and throughout the Russian Federation are confidently developing their projects, outlining the following prospects:

• Wide possibilities for expanding activities.
• High probability of interaction in related industries.
• The opportunity to launch a project not only in a large metropolis, but also in a small town on the periphery, and even in a “home office” format in initial stage development through the use of the global network.

For those who are interested in taking a place in the promising niche of popular ticket sales services, are ready to invest and work “for results,” opening an airline ticket office is an excellent option for a profitable business startup.

You can download and use the data as an example to implement your own project.

Project implementation principle

You can organize and launch a “ticket business” in the following ways:

1. Concluding an agreement with the carrier company directly as an agent.
2. Subagency agreement with an airline representative.

The first option is the most profitable, since it involves the direct sale of tickets purchased from the carrier at the lowest cost. But to conclude an agency agreement, an entrepreneur must fulfill a number of high requirements:

• Develop a business plan with a sound economic justification.
• Organize a cash register facility that meets company standards.
• Hire qualified personnel.
• Strictly fulfill the sales plan and obligations to purchase a certain volume of tickets from the supplier.

It is practically impossible to implement such conditions at the start of a business without having a developed customer base and experience built up over the years. Therefore, entrepreneurs prefer to cooperate with existing supplier agents and build a business according to the following step-by-step scheme:

1. Conclusion of an agreement - before submitting an application for an agreement on the provision of services as a subagent, the entrepreneur is obliged to prepare a set of documents, which includes the constituent papers of the company, a certificate of state registration and registration with the tax control authorities, written confirmation of the right to operate the cash register premises. You also need to make a list of employees and attach documents confirming the qualifications of the personnel, obtain a conclusion on the compliance of the technical equipment and arrangement of the point of sale of air tickets with the prescribed requirements of the carrier.
2. Preparing the cash register premises - when arranging the interior, special attention should be paid to the interior - it is better to decorate it in an unobtrusive light color, select comfortable furniture, provide open access to information about flight schedules, install a ventilation and air conditioning system. It is also necessary to take care of the safety of the premises, clients, employees and data - organize security, an alarm system, fire safety and video surveillance, install a button to call the police.
3. Purchase and installation of equipment for organizing sales - the cash register room needs to be equipped personal computers, MFPs for printing documents and maintaining records (printers, scanners, copiers), telephones, devices for printing on tickets. A prerequisite for the supplier is the availability of a reliable floor safe for storing stock (air ticket forms) and financial assets. You also need to take care of special stands with up-to-date information for visitors and clients about the agency, the outlet’s operating schedule, and air transportation rules.
4. Recruitment and training of personnel - the entrepreneur must not only hire qualified employees, but also ensure that the personnel attend special skill development courses that are conducted by companies or their agents in order to train employees in effective sales and use of current software products.
5. Organizing access to the seat reservation system is carried out using the programs “Amadeus”, “Selena”, “Gabriel”, “Galileo”, the use of which is paid and ranges from 3 to 6 thousand rubles monthly.
6. Accreditation – necessary procedure as part of the registration and launch of a point of sale of air tickets - accreditation of the ticket office. To do this, it is necessary to submit documents confirming the professional qualifications of the personnel to the commission.
7. Promotion of an enterprise - you can expand the audience of consumers by placing information about the agency on pillars and billboards, in offices, subways, gas stations, etc. BTL marketers and outdoor advertising specialists will help you organize an effective promotional campaign.

Entrepreneurs for whom the question of how to open an airline ticket office is relevant can take advantage of this step by step instructions to effectively launch your project.

Video: how do ticket offices work?

Financial calculations

Opening a ticket sales office requires significant investment at the start.

Subagent points operating with high performance, receive a reward for cooperation of up to 12%.

If we take into account payments to tax and other organizations, we can talk about the amount of net monthly income in the amount of up to 70,000 rubles.

But do not forget that the payback of this enterprise occurs no earlier than 6-8 months of its operation and depends on the level of competition in the location and the solvency of the city’s population, the cost of fuel, and the influence of the tourist segment.

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Ticket service center

Organization ticket service center on trains, planes, sea and river boats, intercity buses - the idea, in general, is no longer new, but quite promising from the point of view of creating a profitable business, especially during the high summer holiday season.

Today, in Moscow alone, about 1,500 different types of train and plane tickets are sold. ticket offices. Most of them belong to 10 large agencies that deal exclusively ticketing - ticket sales.

If you believe expert estimates, more than a quarter of travelers are ready to buy tickets, the cost of which will be slightly higher, at the ticket offices of commercial structures, just so as not to waste their time and nerves in queues of regular railway and air ticket offices. And every year the number of people willing to pay for comfort is growing. Independent ticket offices agree on service fees with the carrier, so their amount differs by a maximum of 50 rubles. Agree, this is not much.

Someone may object - there is a loudly advertised service for online ticket booking, which Russian Railways recently launched? Alas, the service turned out to be not very convenient for passengers, and the “ electronic ticket" - not quite full-fledged. In the form in which Russian Railways offers ticket sales via the Internet you still need to issue a ticket on a regular form, that is, the passenger must still come to the station and, after hanging around in line, pick up the ticket at the ticket office. In addition, you cannot buy a discounted ticket via the Internet, or reissue previously purchased tickets. Clients who have already used new service, note that cashiers at official ticket offices are often not even trained to issue travel documents sold through their own online service. And most importantly, when issuing tickets via the Internet, Russian Railways also takes a commission, almost the same as independent agents, so it turns out that for your own 125 rubles of additional fee, you also need to stand in line. In short, Russian Railways' innovation turned out to be clearly crude and inconvenient.

Unlike the heavy-handed monopolist, small private ticket offices offer their clients not only tickets, but also additional services delivery of tickets to the office or at the station, they accept payment in various forms. This, as well as the absence of queues and crowds, attracts future passengers to private ticket offices selling railway, air and other tickets. Although it happens that they offer passengers not the most convenient and cheapest, but the most expensive tickets.

In practice ticket office pays for itself in 2-3 years. To start a business, you will have to not only register a company, but also become a dealer of a large carrier, the same Russian Railways, Aeroflot, etc. To do this, by the way, you need to have serious financial resources in the form of bank guarantees and a deposit, because the services provided by large carriers, as a rule, are deposit services. Large carriers, especially monopolists, work mainly with those agents who can interest them in large volumes of sales, so most likely new players in this market will first have to become a sub-dealer or representative of a larger company engaged in ticketing (ticket sales).

Train ticket agencies make their living mainly from so-called “service fees”, which are charged in addition to the cost of the ticket, as well as from the sale of additional services. Each company sets the size of the service fee independently, on average it is 100 - 150 rubles, delivery of a ticket to a client’s home costs about 250 - 300 rubles.

Let's see what requirements Russian Railways imposes on ticket agents?

The future agent is obliged to pre-equip the premises for a point of sale in accordance with certain requirements. Ticket sales point (ticket office) must have a convenient location; the presence of competitors nearby is highly undesirable. One more thing prerequisite- availability of a reliable Internet connection.

Obtaining accreditation will cost a future agent 35 thousand rubles. In addition to the standard set of office furniture and equipment, you will need to purchase a special printer for issuing tickets from a specialized company for 100 thousand rubles and connect to the Express booking system, and this will cost 15–20 thousand rubles.

The next mandatory step is training cashiers in a specialized training center to work in the system. The cost of the courses is about 15 thousand rubles per person.

Another mandatory condition is that the agent must have a deposit in the bank in the amount of at least 10% of the monthly sales volume. Just in case, so to speak.

Thus, in order to fulfill all the requirements of Russian Railways even before concluding an agency agreement, the agent company must spend at least 180 thousand rubles. Further, monthly expenses will include a fee for servicing the Express system (4.5 thousand rubles), the salary of at least two cashiers and a courier. Plus, you will need to keep a deposit, maintain an office, and advertise your agency. And all this will have to be paid for with a service fee of 100-300 rubles for each ticket sold. How feasible is this task?

According to Russian Railways, an average of 560–620 thousand tickets are sold throughout the country every day, and up to 900 thousand during the peak summer period. Independent agencies account for about a quarter of sales, which, if you think about it yourself, is quite a decent amount. On ordinary days, a good agency is able to sell 350-375 tickets, the service fees for which will bring it a profit of 70-80 thousand rubles. The deposit that the ticket agency is required to keep for such a sales volume under the terms of the agreement with Russian Railways will be at least one million rubles. This is unlikely to be an affordable option for small businesses. Small agencies usually sell 60-80 tickets a day, earning 12-16 thousand rubles in service fees. This is already on the verge of profitability, so many of them consider the sale of railway tickets as just one of the services, simultaneously selling air tickets and tickets for intercity bus routes. And that's right. Multi-ticket service centers attract larger number buyers.

IN lately major players in independent ticket retail are actively developing their subagency networks. Working as a subagent does not require large investments, but it can become good source additional income for service companies in business centers and travel agencies and travel agencies. The rights and capabilities of subagents are limited; they do not have direct access to the reservation system, but work through Russian Railways agents and their system. The mechanism of interaction between an agent and a subagent may be different. The most primitive option is when a subagent books a ticket with an agent and sends a courier to him with payment. The most advanced is when the subagent works in the agent’s system, has uniform ticket forms in hand and can print a travel document on his printer right on the spot.

The table below lists the main points of what is needed to open a point selling railway tickets.

How to open a ticket sales point

Today on the Internet you can find many offers for those who want to become a representative of ticket sales, both for railway transport and for air flights. To search and book, for example, plane tickets, you can use the services of the largest Russian airline ticket search engine Aviasales , which searches and compares airfare prices online completely free of charge and finds the cheapest flight prices. Essentially, you just get access and the ability to work with a database of dozens of airlines.

Given the relative simplicity of the operation of such a business, the number of subagents for ticket sales is growing rapidly. The client needs service and does not care whether the seller is an agent or a subagent of the transport company, and it is important for him to receive the ticket in the right place and in right time. So, there should be enough space in this market, if not for everyone, then for many.

Fast rhythm modern life impossible without the mass movement of people in space using planes, trains, and buses. Passes to vehicles are tickets that we purchase at the box office. Therefore the opening ticket office, as a way of doing business, is a logical and attractive move. Already, more than a quarter of all travel documents are sold through commercial ticket offices. Moreover, the “lion’s share” of tickets are sold by travel agencies. This is especially true for international air travel.

It is not at all necessary to buy a ticket “in addition” when purchasing a ticket from a travel agency. Of course, organizing leisure time and booking a hotel - important components, but it’s no secret that in the share of the entire trip, it is the air ticket that makes up a significant share (from 50 to 70%).

What do you need to open a cash register?! The main thing is to become an agent... or a super agent

At first glance, to open a ticket office you just need to rent a room and seat modern computer lightly trained cashier. In fact, the priority is access to information. To receive it, you need an agency or subagency agreement with the carrier company. But they are first accredited by the Transport Clearing House. If air transportation is carried out on international routes, then accreditation as an agent of the International Air Transport Association (IATA) is required. In addition to the strict requirements for safe equipment and personnel qualifications, there is one more big problem- IATA accepts financial guarantees from a narrow range of foreign banks. The situation is solved by a deposit of 20 thousand dollars, but such conditions are practically unrealistic for a small agency.

If all conditions are met, then the agency agreement allows you to use airline forms to issue tickets. The carrier strictly monitors the storage and use of forms, requires constant reporting, and in case of damage or loss, charges substantial fines (up to $500 per form).

An important aspect of the agency agreement is access to global network systems reservations (“Galileo”, “Gabriel”, “Amadeus”, “Sirena”, and for rail transport - “Express”). These systems provide operational communication between agents and air carriers and allow booking tickets for any flight from any agent point. A one-time connection, depending on the operator, costs from $40 to $100. Therefore, it is more profitable to have constant traffic with a monthly payment of $40-60.

To open a ticket office you need to be well prepared in organizing flights and having an established client base. Then the air carrier will show interest in you, and you will not fall for the “cheap tricks” of some “dubious” air carriers. By wisely taking advantage of the difference in price for tickets from large companies, you can earn decent money (sometimes it reached $30 per ticket or $6-10 thousand per flight). The height of work is holidays. Then tickets are 50-70% more expensive and passenger traffic is higher.

Small travel agencies cannot become full-fledged agents. But our businessmen show flexibility, become subagents and work for “commissions”, amounting to about 6-7% of the ticket price. The companies are also not at a loss - they still have 5-7% of “commissions” left. The requirements for subagents have been slightly relaxed, but only slightly.

Selling air tickets through online ticket offices

Nowadays, no one will be surprised by the sale of tickets via the Internet. To stand out from competitors, agencies come up with various tricks. Some offer simultaneous hotel booking or subsequent car rental with the purchase of an air ticket. Others, using exclusive programs, form optimal routes and flight conditions. And someone organizes home delivery of tickets anywhere in the country from the proposed catalog. True, this can take several days and will be paid separately from the ticket.

Also, many online ticket offices offer a wide selection of charter flights, tickets for which are cheaper than regular flights.

The supply market situation changes every moment. Therefore, for the sake of efficiency, it is very important to have modern technology and communication system.

"Highlight" from MPS

The situation with train tickets is somewhat different. The Ministry of Railways is a monopolist, therefore it dictates its own conditions, no less stringent than those of IATA. The agencies themselves, their locations and their staff are subject to accreditation. Only after this, a terminal for selling train tickets for routes across Russia is installed in the agency’s office. The contract is concluded not directly with the Ministry of Railways, but through intermediaries. For example, the Moscow Railway entrusted the signing of contracts to the MZA (Moscow Railway Agency). Since the contract does not provide for a “commission” remuneration, travel agencies do this on their own. From one ticket it reaches, on average, 120-150 rubles (and with delivery - even more expensive).

Prepared by editors: "Business GiD"
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Currently, one can observe a trend of increasing popularity of air and rail transportation services. Of course, organizing a service that allows you to sell both air and train tickets is clearly not a new idea, but modern conditions has good prospects, as experts note that in the future the demand for tickets will most likely continue.

The demand for railway tickets is also growing due to the introduction of new services by Russian Railways, in particular, the possibility of online ticket booking. Such a service became possible as a result of the influence of scientific and technological progress, when it began to be created remote access end users to many services and goods. However, it is worth noting that the official online booking service is still imperfect in cases where it is necessary, for example, to send luggage in a baggage car or transfer pets. Also problems with electronic registration may also arise for employees of companies going on a business trip, since in order to prepare an advance report it is necessary to present a paper ticket. Of course, the control coupon provided when purchasing a ticket online, in accordance with Order No. 322 of the Ministry of Transport of Russia dated August 21, 2012, is a document of strict accountability, but for now many company accountants may refuse to accept it based on conservative images. Naturally, the service will gradually improve and subsequently online booking will be a complete 100% replacement for purchasing paper tickets. Actually, therefore, when opening a ticket office for the sale of railway tickets, it is worth thinking about further expansion of services, in particular, the introduction of sales of air tickets, as well as cooperation with travel companies.

Statistics show that today a considerable number of people agree to buy train tickets at a slightly more expensive price at commercial ticket offices, since this will allow them to avoid long standing in queues, that is, in fact, people are willing to pay extra for more comfortable conditions, since many ticket offices offer a ticket delivery service the address specified by the client.

Methods for opening a railway ticket office

In principle, there are two main ways to carry out the activity of selling railway tickets:

1. Concluding an agency agreement with JSC Russian Railways;
2. Concluding a subagency agreement with an existing agent.

For a young company, it is extremely difficult to conclude an agency agreement due to high requirements in terms of equipping the box office, training employees, providing reports, and the mandatory purchase of a certain number of tickets. The cost of the organizational stage will be about 6.5 thousand dollars, while this stage will include:

• Accreditation;
• Purchasing a specialized printer;
• Completion of training courses for cash desk employees.

Concluding a subagency agreement for a start-up company is more preferable, since the requirements of agents, although also mandatory, are much easier to fulfill. The price of the organizational stage in this case will be approximately 5 times less than when concluding a direct agency agreement. It is worth noting that today some agents provide the opportunity to register online.

Working with agents is possible in two formats:

1. Depository settlements;
2. Line of credit.

Naturally, with unfamiliar partners who do not have a significant business reputation, most likely, cooperation will take place in a depository format, when the money needs to be transferred to the agent before making a purchase, so it is necessary to provide for the availability cash on the organization's account.

Point of sale equipment

In fact, to open a railway ticket office you will need a room with an area of ​​45-50 square meters. m. It is more expedient to place a cash register in central urban areas with high traffic, since in this case it will be much easier for couriers to work and cover more districts.

In addition to purchasing standard office furniture, you will need to install a grill on the cash register window, buy a safe for storing cash, and also equip the office with an alarm system. To organize a cashier’s workplace, you will also need to buy desktop computer with the ability to access the Internet.

Staff

The staffing table of an organization engaged in the sale of railway tickets must include the following positions:

• Cashier – 2 people;
• Accountant – 1 person;
• Security guard - 1 person;
• Advertising manager – 1 person;
• Courier – 3-5 people.

During seasonal periods, it will be necessary to hire more couriers and additional cashiers. At the initial stage, the functions of an accountant can be assigned to third party organization, in the future, when expanding the business and opening additional points of sale, it will be more advisable to hire a separate specialist.

Expenses

To open a ticket office for selling railway tickets, you need about 23.8-33.5 thousand dollars:

1. Providing services of a law firm during registration – $1 thousand;
2. Conclusion of an agreement with a subagent – ​​1.3-1.5 thousand dollars;
3. Purchase of office furniture – 3-4 thousand dollars;
4. Renovation of the premises - 5-6 thousand dollars;
5. Purchase of office equipment – ​​3.5-5 thousand dollars;
6. Working capital – 5-10 thousand dollars;
7. Website creation – 1.5-2 thousand dollars;
8. Advertising – 2-2.5 thousand dollars;
9. Other expenses – 1.5 thousand dollars.

Monthly expenses

1. Employee salaries – 5-7 thousand dollars;
2. Rent – ​​1.5-2.5 thousand dollars;
3. Advertising – 1.5-2 thousand dollars.

Total: 8-11.5 thousand dollars.

Prospects

In the first months of operation of the ticket office, due to the small client base, most likely there will not be very many sales. During this period important role plays the correct holding advertising campaign. Placing advertising on large posters and banners in such projects, as a rule, does not bring the most best results. You can focus on submitting advertisements to thematic print publications and reaching out to corporate customers. Advertising on the Internet can bring good returns, especially if the site has the ability to book the necessary seats.

Taking into account the fact that the client base is by no means quickly formed, it is best to open a cash register and conduct an advertising campaign 1-2 months before the start of the season. To achieve a stable cash flow, it seems advisable to enter into contracts with several companies whose employees often have to travel around the country.

Currently, there is a trend according to which many services become available to users without the need to visit real cash desks. Therefore, if we consider the prospects for the railway ticket office, we must count on a gradual transition to working remotely. The big advantage of this format of work is that in this case it is possible to combine the sale of both train tickets and plane tickets. After such an expansion, you can begin to provide services for selling not only tickets, but also for booking hotel rooms.