What are LF, MF and HF requests? High-frequency, mid-frequency and low-frequency queries for free

LF, MF, HF- these abbreviations that mean low frequency, mid-frequency And high frequency requests accordingly. That is, how many times the query was asked in search engines per month.

The lower the frequency of requests for some key phrases, the easier it is, as a rule, to promote the site. But this is not always the case, since a lot still depends on the competition of the request.

It is difficult to name the exact gradation of how many requests per month a high-frequency driver, a mid-frequency driver and a low-frequency driver should have. It all depends on the topic. Approximate numbers are as follows:

• LF - less than 150 requests per month
• MF - from 150 to 5000 requests per month
• HF - from 5000 requests per month

These numbers are approximate and, as already mentioned, everything depends on the topic. Those. in some topics, it is possible that 500 requests per month will be considered low.

How to check the frequency of requests in Yandex

You can check the request frequency in Yandex at wordstat.yandex.ru (free). However, you should not trust 100% of the data that is shown there, since these are statistics of Yandex Direct requests. These values ​​can be used mainly for rough calculations. For example, if request 1 was requested 100 times, and request 2 200 times, then we can safely say that the frequency for the search will differ by approximately two times.

I advise you to check the request frequency in the following format:

The rule is very simple: write the query in quotes and put before each keyword exclamation mark"!" This way you can determine the frequency of exactly the phrase you are looking for (with exact endings). However, even the information you received will be based on data from the direct message. But this method will help track relative competition.

You can read more about the syntax in Wordstat in the articles

From the author: Promoting low-frequency queries provides a number of advantages. The most important thing is the opportunity not to spend a large budget on website promotion. We’ll talk in detail about promotion of low-frequency speakers today.

Theory

But before you start the conversation, you need to decide what a low-frequency request is. In general, search queries are divided into HF, MF and LF. Moreover, people determine in different ways which group a request belongs to. In any case, a low-frequency query is one that is entered into the search bar less often than a mid-frequency one. Promotion under LF is considered the easiest because there is the least competition.

Typically, LF includes all queries that are entered into a search engine no more than 300-1000 times a month. If you read various articles on this topic, you will most likely see different numbers there.

But this is not so important. We can see the frequency of each specific request. The most important thing to understand about low-frequency keys is that there is usually less competition for them.

It's just an obvious fact. Agree that many more companies and webmasters will want to promote themselves under popular queries to get more traffic. And many beginners make the mistake of writing exclusively under HF. The competition for such requests is huge.

Hundreds, and in some cases thousands and tens of thousands of sites will compete for places in search results, of which there are only 10. After all, practice shows that if a page is outside the TOP 10, then you should not expect much traffic to it.

For example, in Moscow alone there are hundreds of companies installing plastic windows. Accordingly, if you want to get to the top for the request “installation of plastic windows in Moscow,” then moderate your ambitions. You will have to compete with many other companies. Moreover, they will most likely be able to allocate a large budget for promotion and SEO specialists, what about you?

The essence of promotion for low-frequency queries

Pay attention to low frequency queries It’s worth it, if only because they allow you to receive traffic, which is still small. Let's look at 2 sites that have chosen different strategies for promotion. Now there will be no specifics, just examples.

They decided to promote 1 young site by HF, the other by LF. Time passes, and the second project receives traffic from search. Most likely, it will be small, around 10-100 people, but it will be there. The first site may not even take a position in the top ten, let alone reach the first 3 places. Most likely, you will have to spend money to promote the site.

The key difference is that in the case of promotion under HF there is always a risk, even after spending good money, you will not promote the site and will not receive traffic at all, or it will be minimal, because few people click beyond the 5th position in the search.

If you optimize and sharpen your content for low frequencies, then you risk practically nothing. Over time, if there are no serious errors on the site, its pages will appear in the top. And although this will bring much less traffic, it will be stable.

What other advantages does promoting under LF have?

In general, you do not need to buy any links to the site. You can forget about it. It is possible and necessary to reach the top in low frequencies through high-quality texts and good internal optimization. The only thing is that links can be obtained manually if you know how.

You don’t have to spend money on a website promotion specialist if you’re willing to learn a little yourself. Promotion is not such a complicated science. All you need is to gain at least a little knowledge in this area. Understand concepts such as key occurrence, relevance, uniqueness, nausea, duplicate pages, etc.

If you have a site on Wordpress, then it will be even easier for you, because today hundreds of webmasters in their free articles give a lot useful tips, how to promote a site, as well as how to set it up correctly technically. In this article I will not say anything about those. setting, because this is a separate topic. But you must clearly understand for yourself that there is nothing complicated in this and basic optimization you will be able to carry it out, even if you are still full kettle.

Promotion through HF is a completely different matter. There can be no guarantees here even if you hire a specialist.

How to identify and collect low frequency phrases

In general, this is done by the person who compiles semantic core. Simply put, this is a list of key phrases under which the site will be promoted. It is he who is familiar with all the necessary tools for this. But still, I will tell you about some basic tools that are useful to use.

For example, I promote my websites myself. And just 2 years ago I knew nothing about this. Absolutely nothing. And the promotion is going well. And this happens because I mainly choose only midrange and bass.

Okay, let's move on to how to find such keys. First, you should know about a service like WordStat. This is an already legendary selection service keywords.

For example, I entered here the phrase “how to build a computer yourself.”

As you can see, Wordstat showed the number of impressions for this request per month – 996 times. But here you need to understand that it shows the so-called wide frequency. A simple example: if you enter in wordstat word“kitchen”, then it will show a huge number - it seems several million impressions per month.

But let's think, is this really possible? Much more often people are looking for something more specific. Some are interested in kitchen renovations, while others are simply looking for the TV series of the same name. In general, these millions of impressions include all queries in which the word “kitchen” is used, and in different cases.

So, in order to find out the exact frequency of a word or phrase, you need to write the entire text in quotation marks, and put an exclamation point before each word. Like this: “!how!to!assemble!a computer!on your own”

As you can see, WordStat now shows reliable information. This phrase is accurately entered into a search engine 216 times a month. Of course, these statistics change every month, but these are approximate figures that you can use as a guide.

So, can this query be considered low-frequency? Of course, because there are less than 300 searches for it. It would seem that everything is fine - the request is low-frequency, all that remains is to write an article for it and over time the traffic will flow. But we do not take into account another important detail - competition. The fact is that it can be high even for LF.

How to check the competition

Here I suggest using 2 services. Both allow you to clearly see the level of competition.

websiteprofit.ru/seo/

The first is free, the second is paid if you plan to check more than 10 phrases per day. Let's deal with the free stuff first. This service allows you to check the competition in Google and Yandex. In particular, we are more interested in Yandex.

Enter the key in the field. If it consists of several words, then the phrase needs to be put in quotation marks; the service itself tells us this. Next, check the InTitle checkbox and click the check button. InTitle means that Yandex will give you pages that have the specified keyword in the title.

Let's enter our phrase and see the result:

There are already 1000 pages whose title is optimized for this phrase. This suggests that it will be difficult to get to the top for this request. And from this we conclude: Not all low-frequency keys are low-competitive!

You can do and optimize better than others

If in doubt, see point 1)

You must understand that nothing is impossible. Getting to the top with a lot of competition is difficult, but possible. And even without a budget. Much depends on you and your desire to learn, as well as on the quality of your writing.

For example, it is obvious that for this query a person is looking for the most detailed and clear instructions for assembling a computer. If you provide it to him in full detail and with photographs, you will have a great chance of getting to the top.

But still in in this case our promotional phrase is not optimal. Here I can advise you the following: it is better to spend several hours looking for an excellent key phrase than writing an article for unpromising keywords for several hours. That's how things are.

Okay, let's find it, this optimal phrase, and at the same time let's try the second service - Mutagen. In general, you need to register with it before you start using it for free, but I’ve already done that, so I’m just inserting the phrase that interests me:

Mutagen shows exact frequency. As you can see, it is equal to 215, which is about the same as the previous phrase. In addition, the service immediately shows the level of competition.

This value is calculated according to the classification of the service itself, where 1 is the least competition, and 25 is the most. Thus, we need to try to find keys with less than 10-15 competition. It is precisely such phrases that have a chance to advance without additional costs.

Our key has only 5 competition! This is very good, let's check it again free way:

As you can see, only 1 result! What does this mean? The fact that competition for the request is very low, there is practically none. This means that even minimal optimization on your part for this request will lead to the fact that you can move to the top for it. Naturally, if you have a website on a relevant topic.

So, we have found our optimal phrase. To be honest, I found it at random. They may also help you:

Search engine hints when entering queries

wordstat tips

Well, they are also in mutagen (hints)

In general, this way you can quickly find phrases for which there is little competition. I will also say that the longer the phrase, the fewer competitors there are likely to be. Because low frequency queries mostly consist of 3-7 words.

How to optimize a website and a separate page for low-frequency queries

Okay, with the search for low frequency keys everything is more or less clear. What to do next? Take and write text for them. On each promoted page you should use 1-3 low-frequency keys, and you should highlight one as the main one (for which there are more searches). It should be included in the title, if possible in the description, and also mentioned in the text. Preferably as close to the beginning as possible - somewhere in the first paragraph.

Also, if possible, you should find additional low-frequency keywords for which there are fewer searches and there is no point in writing an article for them. You can include them in the text. For example, how about this key:

In general, you can find many similar keys. Your main friend in selecting such requests is your head. Think about the main topic of the article and try to imagine what else people are interested in about this topic. For example, if they are interested in learning how to assemble a computer from components, then they will probably be interested in replacing individual parts of the computer.

You shouldn't use too many keywords in one article. There is a rule here - the larger the text, the more keywords you can insert into it. You don’t need more than 1-3 for a small article; you can try more than three for a large one.

The written text needs to be checked for nausea in order to accurately determine whether you have overdone it with optimization. Also, for each article you need to write a unique title and description, where to enter the main key. In general, there are people who manage to insert several keys organically. But here it is important not to overspam; it is better to write for people than for search robots. Moreover, robots can detect deception.

Results

Okay, I was thinking that I can write in this spirit for a long time, but the main thing is to understand the main essence, and you will consolidate the rest in practice when you select keys and write texts for them (or order articles from copywriters).

In this article, I tried to convey to you what the promotion of low frequency queries looks like. If you repeat general principles, then you get something like this:

LF key is dialed 0-300 times a month

We are primarily interested in the exact frequency of each phrase, and not the wide

The fact that the key is low frequency does not mean that it will be easy to move under it

To search for optimal keys and determine competition, use the services specified in the article

Optimize every article on your website for one or more low frequency keywords.

All you have to do is try and observe the result. Promoting a resource using low-frequency phrases is not so difficult; today thousands of webmasters are already doing this. Apply the tips and you will succeed! And to be guaranteed to become a guru in matters of promotion, you can look at ours. If you have such a blog, then you can eventually bring it to an income of 20 thousand rubles if you use the tricks that are described there.

07.09.2018 Reading time: 5 minutes

Search queries and their frequency. How to determine the frequency of a request?

The search query is the query that the user enters into the search:

The frequency is largely explained by the topic and area of ​​business, as well as region, seasonality and search engine.

You can check the frequency using Yandex.Wordstat.

Types of search queries by their frequency

• How to select low-frequency queries? Take everything that Wordstat shows, up to 1 impression per month. The more low frequency at the start of work, the more traffic there will be.
• How to promote low-frequency queries? These are the simplest and most undemanding requests; they do not need to be supported by links - you just need to create relevant content: write articles, news, product cards that will answer the user’s question as meaningfully and accurately as possible.
• Traffic for such queries will begin to grow immediately, but perhaps slowly: the queries are low-competitive, the results may not be impressive at first, but the more such queries are implemented on the site, the higher its traffic will ultimately be.

Highly competitive low-frequency requests do occur, but rarely - mainly in narrow commercial niches with high competition. That is, there are very few people who enter such queries, bringing your site to the top will not be easy, but if a user comes to your site, then most likely he will become a buyer.

Mid-frequency queries, their concept and features

How many mid-frequency queries are there? Midrange is a little more popular than bass. Mid-frequency and low-frequency queries are the basis for website promotion, because there are the most of them. Using both groups of requests, you can achieve optimal traffic with not the largest investments.

It is more difficult to promote a site on a commercial medium than on an informational one, and this must be taken into account: commercial inquiries– selling ones, and the competition for them is higher. For mid-frequency queries, the number of offers corresponds to the level of demand: there are indeed quite a few sites that are promoted primarily by mid-frequency queries. For example, on the Internet more than one company offers "buy plastic windows inexpensive", so be prepared that working on the site in this case can take quite a lot of time.

High-frequency queries, their concept and features

What queries are considered high-frequency? Those that users enter in search most often - more than 1000 times a month, for example:

High-frequency queries are as wide a variety and total number of options as you like: there are not only informational and commercial queries, but also brand queries, which are very popular high traffic. But such queries are extremely highly competitive, so the highest frequency queries are the most expensive in all respects.

Another disadvantage of high-frequency queries in Yandex and Google is not the most high conversion: it is not clear what the user wants when entering search bar request "laptop screen". He needs care information, addresses of workshops where it can be repaired or replaced, or some technical specifications? And the contents of the page may not be what he is looking for at all.

• How to determine whether a high-frequency query is high or not? Use the same Yandex.Wordstat.
• How to promote high-frequency queries? Long and expensive. To get to the top search results, you will have to work long and hard on the site, investing impressively, including financially. It must be taken into account that especially the highest-frequency queries (Yandex or Google - it doesn’t matter) mean a huge flow of audience, including non-targeted ones, and extremely high competition.

What queries are best to choose for promotion?

What requests - low-frequency, medium- or high-frequency - should be collected for search engine optimization your Internet platform? The ideal queries for promotion are low-frequency and highly competitive, but this is rarely a dream come true for the optimizer and the client. Therefore, which queries are best to choose for your site depends on the site itself.

If SEO has not been carried out before, the site is not optimized and you are just at the beginning of the journey, then you need to first take on the low frequencies and work on them, gradually connecting the midrange and high frequencies.

If the site is maximally optimized for midrange and low frequency, take on high frequency.

You can also select queries for promotion based on the optimization vector:

• if the site is developing for demand in a direction or area as a whole, use HF;
• if you need to attract targeted visitors who are looking for one or more areas of your company’s work, use more SP;
• if you need high conversion and sales growth, focus on low frequencies.

Queries for website promotion are keywords or phrases by which Internet users search for information about specific products, services, etc. All search queries are divided into three types: low-frequency, mid-frequency and high-frequency. In addition, there is an additional category “ long tail».

Low frequency queries

Examples of low-frequency queries are “buy spare parts in Moscow inexpensively” and “Lenta Style dress model 1068.”

By creating a page for low-frequency keywords, you will attract your first audience to the site. And in two months (or maybe less) your site will be in the TOP 10 search engines for the queries you promote.

Mid-frequency requests

An example of mid-frequency queries is “asus monitors”.

Promotion using keywords in this category should begin when you have already taken at least some positions in the search for low-frequency words.

To promote middle-of-the-road queries, it is necessary to carry out internal linking between the pages of the site, as well as purchase external links from third-party Internet resources. At the same time, it is important that third-party sites have a good reputation and trust, and that the links do not look like outright spam.

High frequency queries

An example of an RF request is “Apple”.

To be in the top for this type of words, you will need patience, attention and hard work. It can take six months or more to get into the top ten sites for HF queries.

Before you start promoting high-frequency queries, you must have a strong foothold in mid- and low-frequency words. Internal linking should be brought into perfect condition, and the external link mass on trusted sites should increase steadily. In addition, you will have to become familiar with concepts such as " behavioral factors" and "promotion through articles."

Long tail

An example of a long tail is the telephone. Alcatel one touch reviews.

Hello, dear friends! In today's article we will talk about search queries. And, as you may have guessed from the title ;-), there are 4 types - long tail, low-frequency, mid-frequency and high-frequency. You will also learn what the advantages and disadvantages of these queries are, and which keywords are best to rank for.

Types of search queries:

Long tail is a search query that is very rarely requested by the user (1-10 times a month). In another way, a long tail is also called a Long tail request. Here's an example of such queries:

• buy a laptop in an online store inexpensively on credit;
• how to create a website yourself for free step by step instructions video;
• buy Chinese phones wholesale in Odessa;
• buy a Samsung 22-inch TV in Moscow;
• how to make money on the Internet without a website.

I checked each of these queries on wordstat.yandex.ru. It turns out that Yandex shows them to visitors no more than 10 times a month.

Despite such a low number of impressions, I believe that it is necessary to use them when selecting keywords.

Firstly, if a visitor comes to the site with a request, for example, “buy Chinese phones wholesale in Odessa,” then he will buy Chinese phones wholesale, and in Odessa:smile:. These keywords bring the most targeted visitors, who in most cases become buyers.

Secondly, there is practically no competition for long tail queries, and it is very easy to reach the TOP. To do this, it is enough to enter such a query into the article once and put several internal links with it.

Well, and thirdly, 60-90% of all visitors come to the site based on such requests. Yes, you may be surprised and disagree with me, these dummies, as many call them, provide more than half of the search traffic.

I'm not saying you need to create special page to be in the top. There is no need to do this. But such a tail can be added to the main request. For example, you are promoting by request, how to make money on the Internet. So why not write once in an article how to make money on the Internet without a website. This is very easy to do, and it will be of great use. I also advise you to read the article: “?” In this article you will learn where to look for such queries and how to correctly enter them into the text.

Low frequency queries (LF)– these are queries that have low competition and are rarely requested by users. For example, here are a few low-frequency queries:

• buy Chinese tablet online store;
• plastic windows in Moscow are cheap;
• buy oil for the Stihl chainsaw;
• do-it-yourself apartment renovation, where to start.

Do not confuse low-frequency queries with long tail. Low frequencies differ from long tails in that they have more impressions per month. Getting to the top for such queries is in most cases very easy. To do this, you need to create a special page and write big article, tailored to this request. Then you can also add several links from others internal pages, or buy several links on other thematic sites.

But there are also situations when low-frequency queries are highly competitive. This sometimes happens in highly competitive commercial niches. Therefore, you should always analyze each request and look at the sites that are in the top for it.

The advantage of these requests is that visitors go to the targeted site and in most cases become buyers when it comes to commercial niches. The main disadvantage is that very few people come to them and it is very difficult to display a site only for low-frequency queries; it is very difficult to attract large traffic from search engines.

Mid-frequency queries (MF) are queries that are requested by visitors approximately 1,000 to 10,000 times per month. This number will be different for each niche. Here are some examples of mid-frequency queries:

• how to make money on the Internet without investment;
• kitchen knives;
• buy plastic windows;
• what is music;

Many people believe that medium-frequency requests are necessarily medium-competitive ones. In most cases this is true, but not always. For example, take two queries: “what is music” and “buy plastic windows”. Although these queries are mid-frequency, it is still much more difficult to move to the top for the second one than for the first one. This is due to the fact that the first request is informational, and the second is commercial. And since commercial requests bring money, there is a lot of competition for them. This once again suggests that first of all you need to take into account the competition, and only then the number of impressions.

Mid-frequency queries are like the golden mean and it is imperative to advance through them. They will bring a lot of visitors, and getting to the top is also quite possible.

High Frequency Queries (HF)- these are queries that are requested by users greatest number once. As usual, here is an example of such queries:

• laptop
• music
• plastic windows
• Yandex

The main advantage of these queries is that they are able to bring the largest number of visitors to the site with . But here is their drawback - they are very competitive, and in order to get to the top, you need to spend a lot of time and money.

Also, I don't like to target high-volume keywords because they have very low conversion rates. For example, a visitor enters search engine the word "laptop". I don't understand what he's looking for. He wants to buy a laptop, or look at prices. Or he can read information or look at photos of laptops: smile:. Thus, the page may have one thing, but the visitor is looking for something completely different. Also, which is in the top for a high-frequency query will be larger than, for example, a page that is in the top for a low-frequency query.

What are the best keywords to promote?

In short, the best thing to do is to promote all requests at once, and it doesn’t matter whether the site is one day old or 10 years old. I will now explain why I think so. Look, for example, we have 4 requests.

1. Long tail - how to create a website yourself for free without registration; (6 shows)
2. Low-frequency request - how to create a website yourself for free; (370 views)
3. Medium-frequency request - how to create a website yourself; (2,022 views)
4. High-frequency request - website. (15,859 views)

There is no point in creating a long tail page because we will receive very few visitors. Our Yandex site will show only 6 times a month, believe me, this is very little: smile:.

It’s also not worth promoting on the request “website”. Firstly, there is a lot of competition there, and secondly, this is not a targeted request and we will get a high failure rate. All that remains is to choose a low-frequency or high-frequency request. Both of these options are good, but the best way is to promote all these requests at once.

To do this, we can simply combine all these requests into one phrase - “how to create a website yourself for free without registration”, and write this phrase in the headings, several times in the article and in link url. For a complete set, you can also add some subheading to the ALT tag. You can add internal links with the anchor of this key phrase.

After some time, the long tail and low-frequency query will appear in the top if you write good article. A mid-frequency query can be forgotten in the top with external links. As for the tweeter, you need to look at what position it is in. If you reach at least the top 30, you can also promote using external links. Only you will need a lot more such links: smile:.

If you use this keyword selection scheme, you will get a lot more visitors to your site from search engines. Many may ask: “What if combining all the requests doesn’t work?” If that doesn’t work, then you can combine at least mid-frequency and high-frequency or low-frequency and Long tail queries, etc. I sometimes manage to combine 6 queries into one phrase that can be easily entered into an article. The main thing is to spend more time on selecting keywords and it is better to select words for a separate article, and not for the whole site at once, because if you select for a site, you can get confused: smile:.

That's all for me. I thought I would briefly describe the types search queries- long tail, low-frequency, mid-frequency and high-frequency, but it turned out, as always, much more ;-).