Yandex Market request statistics. Selection of keywords in Wordstat Yandex

Correct selection Keywords are the basis for search engine promotion and high-quality contextual advertising settings. It is from the formation semantic core(compiling a database of queries and creating pages relevant to them) the further result largely depends on the popularity of the resource and conversion.

Do you want to become a real SEO guru and receive ready-made instructions for working with the best services for the Russian-speaking segment? Then this article was written especially for you!

On at the moment There are two main ways to collect popular queries in Yandex these are Yandex.Direct and Yandex WordStat. Let's study them in more detail, consider the advantages and disadvantages.

Yandex.Wordstat

Search engine Yandex system regularly collects information about user requests - based on this data, a convenient Yandex WordStat service has been created. It helps website owners and optimizers get acquainted in detail with the needs of Runet visitors, track fashion themes, and also select the most suitable keys.

Screenshot of the Yandex.Wordstat interface

Among the advantages of the service, one should highlight the simplicity and high speed work. This free service has excellent functionality. With it you can:

find out the frequency of the request in Yandex in exact, phrase and broad terms;
get statistics on a particular region;
use “Query History” to determine seasonality.

Now about the cons. Advanced SEO specialists agree that the selection of keywords in Yandex.Wordstat allows you to compile a list of keywords of only up to 50% of the full semantic core. To save data to your computer and search for other phrases, you will need to use additional services.

Another drawback - WordStat only shows 2000 nested phrases (up to 40 pages), missing low frequency queries which lead additional traffic. Many people are annoyed by the frequent introduction of captchas, and there is a possibility of account blocking.

Advice! To collect more keywords, use paid Key program Collector or use a little trick of advanced optimizers. They get around the limitation by entering queries in different variants. For example: blouse, blouse, blouse, blouse.

Remember! Are you going to collect a lot of keywords? Create separate account in Yandex to avoid the consequences of potential blocking.

Yandex.Direct

It is a contextual advertising service on search engine pages and YAN partner sites. Despite its different purpose (the service was created to carry out paid promotion And fine tuning advertisements with output for specific queries), Yandex.Direct also allows you to select keywords.

In addition, this service makes it possible to study the search phrases used by competitors in order to apply them next time in your own website development strategy.

The majority of Yandex users. Direct are advertisers and online sellers, so this commercial tool is also designed to calculate the profit received from promoting individual keywords.

The main disadvantage of Direct is that it is not particularly convenient for solving large-scale problems. In such cases, it is better to opt for a powerful Key Collector or free service"Wordbanger."

How to use Yandex.Wordstat to select keywords?

The platform interface is simple and understandable even for beginners. Main elements of the main screen:

query input field - here you need to enter the search phrase about which you want to receive information;

button “by words” - displays the list taking into account the specified operators ( special characters to narrow the search range);
“by region” - allows you to go to the section dedicated to geodependence;
“request history” - generates data received over the last two years;

date latest update statistics;

left row - shows statistics of queries in Yandex for the entered word;
right column - used to identify other keys from users who searched for the original phrase;
transition to statistics by device type: requests from mobile phones, phones and tablets.

Advice! To improve your work with Yandex.Wordstat, study its operators - they will save your time by eliminating unnecessary words or combining information for several queries at once.

Instructions for working with Yandex.Wordstat

Log in or register a Yandex account.
Go to the page https://wordstat.yandex.ru/.
Enter the phrase you are interested in in the search bar.
Click the "Select" button.

For clarification the desired request use a set of service commands:

Word order in keys

The statistics collection method in Yandex WordStat has serious drawback- there are no differences in the frequency of queries that are essentially the same, but with different word orders. Even taking into account the operator "!" the service provides the same number of impressions per month. But in fact, the phrases “radio online” and “ online radio» have an uneven number of views.

Attention! You must first activate the “Take into account word order” option in the settings.

Defining keywords based on regions

To analyze the demographic aspect, you will need the “By Region” tool. It will be useful when the optimizer is looking for queries for advertising or creating a semantic core for a site selling goods or services.

Of all the functions, the most interesting is regional popularity - the percentage that a city occupies in impressions for a phrase, divided by the share of all search results. If you see more than 100%, it means that the region’s interest in the keyword is increased, if less, it means it’s decreased.

Analysis of seasonality of requests

Would you like to determine the dynamics of demand for the selected key throughout the year? Then you need to look at the statistics in Yandex.Wordstat (the “Query History” tool).

Using the service, you can assess the seasonality of any topic with detailed frequency by month and week. In addition, the tool will save money and effort by further eliminating the “dummy” phrases that site owners have created in a short time.

Advice! To get a deep understanding of traffic dynamics, analyze different keywords from the same group. Be sure to consider obvious seasonal queries (such as “shopping for a swimsuit” or “how to decorate a Christmas tree”), as well as unforeseen important events and news that may change SEO trends.

Advice! Low-frequency operators are focused on more effective and less costly promotion; they specify the request as much as possible. We recommend using them in the semantic core.

Low frequency phrases are phrases that users have entered less than 10 times in the last month.

Parsing queries with a fixed number of words

If you need to search for queries of a certain length, type the keyword on the appropriate line the required number of times, enclosing it in quotation marks. For example, a webmaster needs to find popular three-word phrases with the key “flowers” - he should enter “flowers flowers” into the search.

Such experiments with a length of up to seven words can increase the reach of the target audience, because as a result WordStat will replace the same words with analogues that are often entered by Runet users.

Expansion of the semantic core

To increase traffic to an Internet resource, try to cover as many more queries that are similar in linguistics and syntax. By finding the maximum number of keys, you will create an effective and powerful semantic core.

When compiling it, pay attention to other interests of the target audience - by deciding to look at such query statistics in Yandex.Wordstat, you will better understand the needs of your potential readers and clients, and expand the list of queries by topic.

Browser plugins for comfortable work

To ensure that using the service leaves only pleasant memories, we recommend installing the Yandex Wordstat Helper or Yandex Wordstat Assistant extension. The mentioned plugins will significantly speed up the selection of keywords and take your website’s Internet marketing to a new level.
The first extension allows you to add your own queries; it copies, deletes and appends data to the buffer.

As for Yandex Wordstat Assistant, it also displays the total frequency of key phrases, supports different types sorting.

1. Go to https://direct.yandex.ua/ and click “Create a campaign” - Text and image ads.

2. Below, select the region you are interested in.
3. Open the “Group Management” tab and enter the masks collected in Yandex.Wordstat there, that is, the main phrases. Click "Save" and proceed to create an ad group. In the “Settings for the entire group” column, enter the masks collected earlier in Yandex.Wordstat.

4. Start searching for additional phrases by selecting "Find Words"

5. Click “Start collection” and be patient: the operation may take many hours, especially when working with a huge semantic core.

6. Filter the received keys from non-target requests.

Want to learn how to use Yandex.Direct to select keywords for maximum benefit? Find duplicates as well as obvious negative keywords that are not suitable for your site, and then remove them all collected by the program phrases that contain them.
Interface features

In 2017, Yandex.Direct developers distributed options into semantic blocks and improved usability - working with the service became even more pleasant. Previously, the platform supported two versions of the interface: light and professional.

Now all that remains is a convenient advanced option, with which you can find out the frequency of the request in Yandex with the addition of negative keywords, independently adjust the keys, manage bids and receive data on financial expenses.

Other services and key selection programs for Yandex

Key Collector - helps automate advanced collection of the semantic core, obtaining effective search phrases as quickly as possible. In this paid program The latest statistics are always used and updates are released frequently.
"Slovoeb" - convenient free analogue, suitable for compiling a large list of queries. It analyzes regionality and seasonality, allows you to determine the timing of promotion, as well as calculate its approximate cost.

Conclusion

Having gained experience in selecting keywords in Yandex.Wordstat, Direct and other programs, you will become a real promotion specialist, because its basis is precisely right choice keys. After compiling the semantic core, all that remains is to create high-quality pages relevant to the selected queries.

Good traffic and crazy conversion to you!

Today we will dive into the Wordstat service from Yandex and learn how to find out the number of queries by words per month, how the number of queries changes depending on the month, region, etc.

Why is it important to know the number of queries in Yandex by word?

The fact is that the entire advertising campaign originates from the semantic core (this is a set of keywords), onto it, like on a skewer, all the add-ons, YouTube tags, fancy bidders, whatever you want are strung on it. But if we don’t know what words in Yandex people use to request our product, then we will advertise blindly, and, accordingly, we will simply waste our advertising budget. When we clearly understand that there is a list of queries with a certain frequency, according to which people are looking for our product, for example, from December to March there is a decline in activity on queries, we can build an advertising strategy. Very convenient and practical.

So, understanding the number of requests in Yandex by words helps us:

Collect a semantic core for setting up contextual advertising in Yandex and Google
Collect a semantic core for website optimization (for SEO promotion)
Choose the time to enter the advertising campaign so that the return is as high as possible (for example, launching an advertising campaign in the summer using the keyword “snow removal” is pointless).

How to find out the number of requests in Yandex by words?

Using the example of the keyword “buy sand-lime brick”, we see that for this request in all regions (all countries) the number of impressions in the previous month was 8,883. By the way, there is no need to confuse the concept of “impression” and “request”. If you typed “buy sand-lime brick” into a search engine, then this is a request when the search results page appeared in Yandex - this is a display if you went to next page search, then + another display, i.e. there is only one request, but there can be many impressions if you turn the pages.

It happens that we need to look at the number of impressions per month for the phrase “buy sand-lime brick” while excluding all other additional phrases. There are data operators for this. You just need to put certain characters in the request and Yandex will understand what you need.

Data operators

1.Operator "" Quotes

"" Quotes - will show only the specified keywords, but in any word form

2. Operator Exclamation mark (!)
Exclamation mark - we fix the given word form. Those. if we don’t need words like sand-lime brick, sand-lime brick, but only sand-lime brick is needed, we put it in front of each word exclamation mark

3. Minus operator (-)

- Minus - using this operator we exclude words that we need to exclude from the search. For example, we want to remove the phrase “Moscow”. Then the request will look like this (again in the case of sand-lime brick):

4.Plus operator (+)

Plus – we force Yandex to take into account prepositions

5.Bracket operator (|)

Brackets and forward slash – Using this operator we can combine multiple queries into one report. For example, we have several main keywords and we need to understand how many requests there are for them, but we don’t want to mix these words with each other ourselves in order to get all the statistics - Yandex will do this for us

How to find out the number of requests in Yandex for words in a specific region?

Very simple! We need to go to the “All regions” tab and select your region or city

How to find out the number of requests in Yandex by words in a specific month?

And we have the answer to this question! Go to the “Request History” tab, we see a graph of frequency distribution by month, as well as absolute and relative figures for each month

Conclusion about the number of requests in Yandex Direct

So, today we have learned how to determine the number of requests in Yandex by words for a certain period, in a certain region, and exactly by the words that you need using data operators. This information is necessary for niche analysis, as well as for creating an effective advertising campaign. Thanks to the Yandex Wordstat service, we can easily understand how many people are interested in a product and how many such people are in a particular region, and don’t forget about seasonality!

Hello, dear readers! Today we will talk about a popular service that almost all bloggers, webmasters and many Internet marketers know. In this article you will learn how to effectively use Yandex Wordstat statistics (Selection of Words) for the purpose of successful SEO promotion of your sites. This post will introduce you to the possibilities. of this service, will show its interface and reveal the secrets of operators for parsing requests.

Getting to know the Yandex Wordstat service

Purpose of the service

The Yandex search engine is one of two giants on the Runet that gives various information to almost any question from its users. Knowledge of these issues search queries) provides a lot of important and useful information for successful implementation the following tasks:

query analysis to create the structure of a web resource;
search for keywords for ;
analysis of the popularity of topics in Internet marketing;
search for requests for an advertising company in Yandex Direct.

Thanks to the statistics of Wordstat search phrases, any blogger and webmaster can obtain comprehensive information for solving the above problems. This is why Wordstat is one of the most popular services on the web. Where would we be without him... :)

Features of Wordstat

Registration. Nowadays you can’t go without registration - any normal service or online tool requires entering personal data. “Word Selection” is no exception - to use it you need a real account in the Yandex search engine.

Blocking. There is such an unpleasant thing - when malfunction with the service, Yandex can block the user's account. This happens in two cases:

in case of violation of the “License to use the search engine”;
when your computer is infected with a virus;

The first case is clear - we do something against the rules - we get a ban. The second scenario occurs due to the fact that a virus that appears on our computer creates a huge load on the service.

By the way, the same “virus” could be one of the programs for collecting semantics - or . Each of them, at the user’s request, can parse a huge number of search queries in Yandex Wordstat. Which, if handled incorrectly, can put a huge burden on the service.

Captcha. This is a picture (usually with numbers) that blocks further work with Wordstat. It may appear in the following cases:

if cookies (files with data from sites we have visited) are closed in our browser;
if alternative cookies (Flash) are disabled in our browser;
if JavaScript language support is disabled in our browser;
if, by definition of the computer's IP, we are not in the CIS zone.

To solve last problem there is an excellent option (it was suggested by a regular reader of my blog, Ruslan Tsvirkun) - extension friGate for the browser.

Word Selection Features

Statistics Wordstat is not just a large warehouse of search queries. Using this service you can find out:

approximate forecast of selected phrases for the month;
seasonality of search queries throughout the year;
popularity of topics for information sites;
assessment of the popularity of a phrase in a specific region.

All these possibilities may intersect in one way or another. This especially often arises when forming a strategy for promoting commercial sites. For information projects It is important to see the popularity of topics in the query statistics. This is also important when we need to create a new website, but there are questions about choosing popular topic resource.

Interface of the “Word Selection” service

The main task of the Wordstat service interface is to give the user a general idea of the search queries that interest him. Of course, to solve various SEO problems you have to work closely with this service. Therefore, the interface is quite simple and understandable.

Unfortunately, when you work with it frequently and for a long time, you realize how inconvenient it is. Therefore, for larger tasks, more powerful tools, such as Topvisor, etc.

Let's look at the service's working screen, as well as the interface of all its tools.

By Words Tool (Home Screen)

The following figure shows the interface of the main screen of the Yandex Wordstat service (also known as the “By Words” tool):

Here is a list of the main elements shown in the figure:

Search query input field (1). In this field we display the phrase for which we want to find out data from Yandex (the popularity of the query, a list of phrases with this phrase, possible selection using various operators).
By Words tool button (2). Defines a list of phrases in the “By Words” tool depending on the specified Wordstat operators. The tool window opens by default when you first access statistics; it is used most often.
“By Regions” tool button (3). When you click this button, we go to the section that will show the regional popularity of the analyzed query.
Query History tool button (4). Opens a screen giving information about the popularity of the selected query over the last 2 years.
“All regions” button (5). Allows you to select the region for which statistics are collected for the selected request.
Date of last statistics update (6). Shows the number when the Yandex search query database was updated.
Left column of Wordstat (7). Gives a list of phrases with frequencies that contain the search query specified in the input field (1).
Right column of Wordstat (8). Shows a list of other search queries typed by Yandex users who were looking for the initial phrase (1).
Switch to statistics on mobile requests (7). Shows Wordstat statistics for the search phrase that was typed on mobile devices.

Now let's look at the interface and operating principle of each tool separately. We’ll find out what their purpose is in the service and see statistics.

Left column of service

By setting your phrase in the input field, in the left column we receive a list of Yandex search queries that include our phrase. That is, we see a list of search phrases that, along with other words, include our initial phrase.

The number next to each request in the left column gives a preliminary forecast of the number of impressions for the month. This is the number of impressions across all queries, which includes each query. For example:

By the way, these numbers next to each request are taken from the data search base Yandex data for the last 30 days before the statistics update date.

That is why the number of impressions on the first and second images for the same request differ (“internal linking” - 1630 and 1647) - the difference was due to different update dates. Each of the images shows its own dates - September 22 and 24.

And another important note - the number of impressions will differ when specifying different regions of promotion. The region is indicated using the link located under the “Select” button. When you first enter the statistics, its anchor will have the text “All regions”. If we select any region, then further text the anchor will correspond to the specified location.

Right column of statistics

In the right column, the “Word Selection” service shows search queries that were typed by exactly those Yandex users who were looking for the phrase we needed. That is, during one session of working with Yandex search, each user, along with the phrase we needed (which we look at in Wordstat statistics), typed other phrases.

All these, so to speak, related requests accumulated over the course of a month. And then, when the Yandex user typed the search phrase, all adjacent monthly phrases were reflected in the right column. Moreover, they were reflected according to the degree of “relevance” (closeness) to the original phrase. For example:

In the picture we see in the right column related queries for the search phrase “semantic core”. First comes the request “site core”, as the most relevant combination for the phrase we specified. And it is really very close.

But then there are the options “semantic site” and “Key Collector”. The first request turned out to be a surrogate from the request “semantic core of the site” (this is indicated by the number of exact occurrences - only 1 person made such a request in Yandex last month!). The second one is the name. professional program for collecting SYA.

In general, the right column of Wordstat is not always informative, but it is worth looking at it all the time in search of similar words on the topic of our search phrase. This will allow us to expand the collection of the semantic core of the site, find good keys for an advertising company in Yandex Direct.

By Region tool

To determine the regional popularity of any search query in Yandex service Wordstat has a "By Region" tool. This is what its interface elements look like:

Region switch (1). You can select everything, only regions or only cities.
Switch for information display option (2). You can view popularity either as a table with data (list), or as an interactive map.
Total number of impressions for a given query (3). By the way, in the example there is the same request - “internal linking”. And now again another number - 1663. I think you know why.
Number of impressions per month (4). Number of impressions per of this request for each region (city).
Regional popularity (5). This is the share occupied by the region (city) in impressions for the search phrase, divided by the share of all impressions of search results that fell on this region.

Based on the interpretation of the last value, the Wordstat service makes the following recommendation:

= 100% - request in this region not highlighted;
< 100% — интерес региона по запросу пониженный;
> 100% – the region’s interest in the request is increased.

This tool is most often useful in two cases - to determine the semantic core of a commercial website and to select advertising campaign keys. For informational sites and blogs, regional popularity is rarely used.

Query History Tool

Wordstat statistics give another useful information— . Thanks to this data, the user can see the dynamics of the popularity of the phrase throughout the year. You will learn more about this in the next post, “How to use seasonal queries.” For now, let’s see what elements the interface of this tool consists of:

Unit switch (1). It allows you to see the dynamics of popularity by month and week.
Graph of changes in query popularity (2). Two graphs of changes in absolute and relative values.
Measuring scale (3). Depending on the selected unit of measurement, the scale divisions change (appear when you hover over the graphs).
Absolute value (4). The number of impressions of a search query during a specified period on a scale.
Relative value (5). The indicator provides information on how much the forecast (absolute value) differs from reality.

Operators of the “Word Selection” service

To ensure that work in the Yandex statistics service does not take too long and is more accurate, there are a number of auxiliary operators. All of them are used only in the “By Requests” tool and are entered into the water field search phrase. Let's consider each operator separately.

Minus (-)

The operator is designed to exclude unnecessary words (so-called “negative words”) from the list of queries. Used in different cases, most often to search for language queries for commercial projects. For example, compare the left columns of Wordstat for the query “internal linking”. In the first case, a regular phrase, in the second, queries with the word “page” are excluded:

I’ll note that we left out the word “page” in the example. As a result, Wordstat excluded all variants of the word with any case.

Plus (+)

Using the “plus” operator, we force the service to check the request with prepositions and conjunctions (without this operator they are excluded). Here is an example of how this operator works:

As we can see from the example, in the first case, the number of queries with the phrase “how to cook an egg omelette” was the largest - 712. This is the same as if we had typed a query in Wordstat - “to cook an egg omelette”. In the second case, the number of requests became smaller, since we wanted to see them taking into account the preposition “from”. In the third there were even fewer of them - the word “how” appeared.

In Wordstat, by default, when you enter a query without pluses, the value with pluses is given in the left column:

The “plus” operator is important when we need to know the popularity of queries with all prepositions and conjunctions. This often happens when selecting keywords, for example, for online stores.

Or and grouping | ()

The “or” operator allows you to collect search queries, the words of which may have different spellings, but same value. For example, we need all requests for creating an omelette dish. To do this, we will take an assembly of three identical phrases:

As a result, in the left column we will receive all queries for these three phrases.

The same problem can be solved by using the grouping operator. In this case, we will not need to write the word “omelet” three times:

So, the “or” operator allows us to indicate variants of some words in the search phrase. If there are several words with variants, “grouping” is used. The result is the largest possible selection of queries. For example:

Quotation marks (“”), exclamation mark (!)

Using this operator, when counting queries for the left column, Wordstat will only count impressions of this phrase. The calculation will also take into account different word forms of the phrase, as well as different word orders. For example, here is the statistics Wordstat will offer us for the query “spring drops”:

The “exclamation mark” operator takes into account impressions based on the form of the word that we specified, without any changes (different word forms are not taken into account):

A small note - the exclamation mark is placed immediately before the word, a space between the operator "!" and is not put into words.

Exact request frequency

IN search engine promotion a joint combination of these operators is used. The number of impressions of a search phrase with these operators is called the “exact query frequency”:

By constructing the search phrase in this way, using these operators, we can count queries that cannot change both the query itself and its word forms (for example, endings). This will allow us, taking into account the clickability of the snippet, to give the approximate number of impressions of the promoted page for this request in Yandex (depending on the position occupied in the top).

That is why, when compiling a semantic core, we pay attention to the exact frequency of the request.

Thanks to special operators, we can find out in Wordstat the queries we need and the number of their impressions for almost any of our requirements. For example, we need requests for a pancake recipe with the following restrictions:

queries must contain the words “recipe” and “cook”;
take different options by type of dish (pancakes, pancakes);
the queries do not contain the ingredient “milk”;
We want requests to include the exact word “kefir”.

As a result, we get a request with by the following operators and the corresponding list of found phrases:

Scheme of work in Wordstat

The entire structure of the service clearly performs one function - searching for phrases. Here is a scheme for receiving and processing search queries in Yandex Wordstat:

As you can see, various service tools and special operators are used to search for phrases. There is also additional option getting search phrases is the right column. It does not exist for all phrases and, as a rule, it includes those queries that were typed when searching for the main phrase.

For different website topics, the “Query History” and “By Region” tools may fall out of this scheme. There are also some differences in using the Wordstat service for information and commercial resources.

This completes our short guide to using Yandex Wordstat. In the following posts I will tell you how to work with seasonal requests and work in statistics as simply and conveniently as possible using special plugins.

Sincerely, Your Maxim Dovzhenko

The topic of this article is Statistics of search queries in the largest search engines at the moment Google systems and Yandex.

I think many people realize that to successfully promote your website on the World Wide Web, you need to fill it with unique content. With this, everything seems to be clear, sit down at the computer, remember, compose, write down. But it's not that simple.

Of course, the first and most important thing here is unique content. However, a significant role is played by correct and competent, from the point of view of optimizing search queries, drafting an article, for which you will need to create a semantic core. This is where statistics services come to our aid.

To get a more or less reliable picture of keyword statistics, it will be enough to use the main statistics selection services:

Keyword statistics from Yandex
Google Keyword Tool
Statistics on search queries from Rambler

You can access the service for selecting keyword statistics from Yandex at http://wordstat.yandex.ru/.

Everything is quite simple here

I just want to draw your attention to the fact that you can request keyword statistics:
- by region,
-by months and weeks.

It is necessary to request keyword statistics by region if you are going to promote the site on a regional scale, thus attracting target audience from your region. For example, if you are going to promote a beauty salon website, you will need to take into account the statistics of search queries in your region.

Requesting keyword statistics by month (week) is necessary if you offer seasonal services, or your product is in demand in certain time year. For example, when promoting the website of a travel agency or an online store selling seeds, this should be done in mandatory. This will allow you to predict the seasonal growth and decline in the number of visitors who come to your site for certain queries.

After you have entered key query and click the Select button, the service will give you a list of search queries for the keyword, as well as the number of impressions of this query per month. The left column will contain queries that contain the keyword. On the right, associative search queries may appear, i.e. queries similar to the one you indicated.

I would like to remind you that search queries are divided into:
1. HF - High frequency queries(over 5000 requests per month)
2. MF - Mid-frequency requests (from 1000 to 5000 requests per month)
3. LF - Low frequency requests (up to 1000 requests per month)

Compiling a semantic core is the topic of one of my next articles. But now I will tell you that it is often better to select several low-frequency queries and move through them, rather than one high-frequency one.

Google Search Query Statistics

Google's keyword selection tool is very similar to the Yandex keyword statistics service. At least the functions they perform are similar. You can find it at http://adwords.google.com/select/KeywordToolExternal.

Here, by analogy with Yandex, the number of requests per month for a specific keyword is displayed. The number of requests in the world (total) and in target regions is shown.

In addition, Google's tool shows, based on the analysis, the level of competition for each keyword.

Since the key selection tool Google words was originally created to search for keywords to buy links, here you will also find the approximate cost per click.

Rambler search query statistics

This service is not very developed and does not offer any special functions. The Rambler search engine currently receives a minimal number of visitors. Therefore, using it to select keywords is not entirely rational.

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Today, once again, we dive into the abyss of Yandex Wordstat and figure out how to find out the number of requests for keywords that match the site’s theme. This is necessary if you want to estimate how many people are looking for your products and services, optimize website pages for search engines or launch a mind-blowing context that users will click on like mad. Let's see what functions of word selection services are useful for assessing and collecting the semantic core, and find out how to work with. Let's go.

Why is it important to know the number of keyword requests in Yandex?

First, let's decide why we need this at all.

To collect a semantic core for website optimization;
To collect keywords to launch an advertising campaign in Yandex.Direct or Google Adwords.

Everything is simple here. To attract traffic from search and context, you need to:

Make the landing page of the site relevant in the eyes of the search engine and the user.
Make sure that the request is sufficiently frequent and not too competitive, otherwise there will simply be no transitions in both cases.

Let's get to the heart of the matter.

How to find out the number of requests in Yandex?

To do this, you can use the service. It helps you select keywords, look at the number of impressions for queries, including dynamics and depending on the selected region. Let's go through each point.

Checking keywords in Yandex Wordstat

Let's say we entered the request “Flower delivery”. Wordstat immediately gave us 267,090 impressions per month, with this phrase, and in broad terms. This means that the results take into account all requests that mentioned “flower delivery” and there were a little over 267 thousand of them.

Impressions and requests should not be confused; they are counted differently. The user enters the query once, and each transition to the search results page is considered an impression. If I'm looking for flower delivery, then I entered one request. In this case, every time I move to the next page in the search results, a new impression is counted.

Just below, the service displays a list of queries in which the given one was found, and all of them are included in the main result. That is, Wordstat goes from the general to the specific: first it shows how many impressions there were for such keywords in a month, and then it details these statistics. For example, there were 18,892 impressions for the query “low-cost flower delivery” and all of them are included in the total 267,090.

Now let's figure out how to find out the number of requests in Yandex for specific keywords. Let's say we want to find out how many times people requested the combination “flower delivery” without any additional clarification. Search operators will help us with this. First, let's list them all:

“” – quotes. Helps to search only for specified keywords, but in any word form (that’s what we need).
! – exclamation point. Does the same thing, only without taking into account different word forms. That is, if you request “!flower delivery”, then the results will be shown specifically for this request, without taking into account all sorts of “flower delivery”, “flower delivery” and so on.
+ – plus. Makes Wordstat take into account conjunctions and prepositions.
- – minus sign. In this case, the specified words will not be taken into account when compiling the report. Example: “flower delivery is free.”
(|) – brackets and forward slash. Needed to combine statistics on several queries into a report.

Let's return to our example. Let’s do a check and find out the number of requests in Yandex for the keywords “flower delivery” in any word form.

Already less - 16,409 impressions. Now let's exclude the remaining word forms:

The number of impressions dropped even further. Let's try using other operators:

The last operator is a great help when checking the number of keywords in Yandex for several queries. We received a sample from the following requests:

flower delivery;
bouquet delivery;
order flowers;
ordering bouquets.

Now let's look at the remaining tabs. First, let's look at what mobile device users are looking for.

Now we’ll find out how to view the number of requests in Yandex in a specific region. Let it be the city of Kazan. To do this, go to the “by regions” tab. For a more accurate result, we will search for “”!delivery!flowers”” in exact correspondence. We get:

The first number is the number of impressions, and the second is regional popularity. If it is more than 100%, then interest in the request in the region is increased, and if it is less, then there is decreased interest.

Remained last tab: "query history". We go there and see a graph of changes in the frequency of requests. It looks like this:

As you can see, at the end of January every year, people suddenly get upset and start looking for bouquets with delivery. I wonder why?

Let's look at the rest of Wordstat's functions. In the “By Regions” tab there is a map mode. There you can see the popularity of the query in different countries world and regions of Russia.

On the main search page there is a right column with queries that appear along with the given one. Sometimes it is useful and helps expand the semantic core.

Checking keywords in Google

Now let's figure out how to do the same in Google. Here you can use the search engine’s own service – Google Keyword Planner Tool. You can get into it from home page Google AdWords– the required link is located in the “Tools” tab.

To use the service, register with AdWords. Keyword Planner differs from its Yandex counterpart mainly in its interface and convenience: it does not require a captcha, and negative words can be specified directly in the search settings. The Google tool displays keywords immediately in exact matches. It is worth considering that the competition tab here is “advertising” and not “search”.

Other tools to check search volume and keywords

If you are too lazy to collect information manually, you can use special parser services. The problem is that almost all of them are paid. There are exceptions, for example the Slovoeb service. This is the same paid KeyCollector with reduced functions. It helps you search for keywords using Wordstat, check the frequency and competitiveness of queries, determines the relevance of pages and uploads data to Excel. It differs from its older brother - KeyCollector - in that it does not provide statistics on Google AdWords. But it will do.

Frequency and competitiveness of requests in Yandex

In addition to the number of impressions, you need to know the competitiveness and frequency of requests: they are high-frequency (HF), mid-frequency (MF), low-frequency and, accordingly, high-medium- and low-competitive (VK, SK, NK). The dependence is usually direct - the more frequent the request, the higher the competition for it, but there are exceptions (and they are your goal). High-volume and competitive queries look the most promising, but are actually the most likely to be ineffective. It is very difficult to get to the top using them, so betting on them is a bet on a budget that has been lost to nothing. Mid- and low-frequency queries are much tastier. If done correctly, they will help drive traffic to your site and find new customers. Any parser will help you calculate the competitiveness and frequency of queries in Yandex. This can also be done “by hand”, but this is a topic for a separate article.

In order to competently build an advertising campaign or promotion strategy, you must find out the number of queries for keywords in Yandex, their frequency and competitiveness. This can be done either using native search engine services or using parser programs. In any case, you still have to seriously analyze the collected semantic core, because simply collecting keywords is not enough - you need to weed out the unnecessary ones and draw up a page optimization plan or an advertising campaign strategy.